(Filed Under wholesale Lingerie News). Bendon Ltd. now has more to offer full-busted women. The company, best-known as the exclusive licensee of Elle Macpherson Intimates, introduced DimitySO, a new brand of lingerie running in bra sizes 32 through 38, D through J, to the U.S, UK, Australian and New Zealand markets this January. Luxury, a Nags Head, NC-based intimate apparel boutique, is carrying the brand in its brick and mortar store and website. Retail prices run in the mid-tier range of $24 to $30 for bottoms, $50 to $60 for bras and $62 to $72 for afterwear.

Bendon said about the brand: “There is nothing boring or understated about DimitySO […] no longer must fashionable women with D to J cups be lost in a sea of beige or stuck in a less glamorous bra just to find the right fit.”

The debut collection includes 32 sets in “vintage-inspired fabrics [that] are luxurious,” including stretch lace; ridged tulles; satin edging; pleated tulles; guipure lace; fishnet mesh; stretch satin; tricot mesh; two toned lace; and “vintage style (but modern!)” floral prints. Styles are offered in vibrant colors, as well as subdued shades of cream, mocha and peach.

For further information, contact Bendon USA’s New York City offices by calling (212) 696-4570.

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Published 01-27-2010 by Amanda Torres Price