(Filed Under Fashion News). On the heels of news that chief executive officer Adi Livneh will resign, ailing intimate apparel producer Tefron Ltd. has hired textile industry veteran Amit Meridor to replace him, effective January 21st of this year. According to Tefron’s Board of Directors, Meridor’s 15 years in the texile industry, coupled with his executive managerial experience in business development, special situations and turnaround programs, “will contribute greatly to Tefron’s new phase of growth and development.”

Most recently, Livneh served as vice president of business development, sales and marketing at Syneron Medical, an esthetic device manufacturer. The bulk of his experience was with NiIit Fibers Ltd, a manufacturer of textiles for intimate apparel and activewear, where he worked from 1990 to 2005 in a variety of managerial capacities.

“Tefron has a strong international reputation for innovation on which I intend to capitalize as we rebuild customer and investor confidence in our ability to deliver the best products in the market,” Meridor commented. “As part of the team, I look forward to leading the company’s expanding sales and international diversification efforts and to forging new relationships to expand Tefron’s footprint in the industry.”

Tefron manufacturers seamless intimate apparel, activewear and swimwear globally through big-name clients including Victoria’s Secret; Maidenform; Warnaco/Calvin Klein; Nike; Target; The Gap; JCPenney; and Swimwear Anywhere, among others. For further information, contact Eram Rotem, chief financial officer, by calling REran@Tefron.com.

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Published 01-27-2010 by Amanda Torres Price