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Sugaplum Launches New Collections

New collection from SugaPlum Shop
New collection from SugaPlum Shop

(Filed Under wholesale Lingerie News). SugaPlum Shop, a UK-based online retailer that offers fashionable underwear for teens, has announced it will launch five new collections for a February 2009 launch: the Yo Yo Tokyo, the Sporty, the Sweet Shop, the Everyday White and the Everyday Gingham collections.

Designed with the young body in mind, all of SugaPlum's bras are available in sizes that range from 28AA to 34D and the briefs are available in small through large.

The Yo Yo Tokyo collection takes influence from "all things oriental," and is "very girly pink." The collection has bras and short briefs. The Sporty collection is light grey and trimmed with bright green. The three styles that are offered are a padded bra, a triangle soft bra and boy shorts. The Sweet Shop collection has "an overall kitsch print of sweetie delights in pastel tones with peach trimming." It includes a non-wired bra, a padded bra and short briefs. The Everyday Basic White and Gingham collections are intended for everyday school wear with bra and brief styles offered in white and light pink. The styles retail at £5 to £15 or about $7.50 to $22.

SugaPlum, a small private label with its own in-house design team which out sources manufacturing using Sabina, a Thailand-based manufacturer, was founded in 2007 by Sue Guerrieri because she saw the importance of having products available that would bridge the gap between children's underwear and adult lingerie. "I realized there was a huge gap in the market for specialized teenage underwear when my daughter, Geneva, became a teenager," said Guerrieri. "The only underwear specifically for teenagers that I could find was purely functional and extremely bland. So it was either settle for something very dull or resort to buying smaller sizes in adult underwear ranges, I knew there had to be a better way," she continued. "And given my business experience, passion for fashion and long-term goal to launch my own venture, setting up an on-line teenage underwear store seemed to be the perfect solution."

Sugaplum's products are currently available for purchasing at the company's website and has future plans of distributing their products to major UK chain stores.

For further information, email Cristie Herbert at

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Published 12-16-2008 by Bruna Fernandes

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Sugaplum Launches New Collections

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