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Heidi Klum Designs Maternity

A shot of Klum from the marketing campaign.
A shot of Klum from the marketing campaign.

(Filed Under wholesale Maternity News). Supermodel and host of “Project Runway” Heidi Klum is collaborating with maternity giant Destination Maternity to create two maternity lines, Lavish by Heidi Klum, which includes 15 styles and will be sold in A Pea In The Pod stores, and Loved by Heidi Klum, which includes 14 pieces at a more moderate price point for the Motherhood chain. Both will hit stores and the company’s website on February 12th.

“Heidi brings with her a tremendous amount of creative energy,” Rebecca Matthias, president and chief creative officer of Destination Maternity, said. “She lives and breathes fashion. Heidi’s experience and stunning beauty add a new dimension to our brands. We were thrilled to have Heidi as a client through each of her beautiful pregnancies, so we are especially excited to continue our relationship with her in this design collaboration.”

For further information, call Philadelphia-based Destination Maternity: (215) 873-2220.

more wholesale Maternity News >>

Published 01-13-2010 by Amanda Torres Price

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