(Filed Under wholesale Lingerie News). With over 80 different styles, Shirley of Hollywood has launched and begun shipping its Valentine's collection for 2009.
"Shirley's 2009 collection has the perfect blend of sweet and sexy," said Dana Schlobohm-Walczuk, head of design at Shirley's. The collection features "scrumptious silks and satins, in luscious colors from cotton candy pinks to ripe, red strawberry."
Several designs from the collection, including the bra and gartered chemise sets, have LOVE spelled out with faux diamonds and the strappy bra and g-strings are adorned with heart-shaped rhinestones. "This lavish collection also includes our signature bustiers, corsets, skirtinis and bikinis in a whole wardrobe of whimsical heart prints, trimmed in dainty dyed lace. There is a look for every woman, in every size and style," said Schlobohm-Walczuk.
Wholesale price points for the collection ranges from $7.75 to $24.75, with retail price points ranging from $19.95 to $49.95.
Other designs include heart print bustiers and chemises; stretch heart cami and boy short sets trimmed with ruffles and lace; vintage style charmeuse babydolls and bra sets (available in black/passion pink and black/red); stretch mesh and lace love bra sets and chemises; swirl heart embroidered bustiers and shelf bra panty sets; chiffon babydolls; and two-tone heart and lace shelf bra and panty sets with garters.
According to Schlobohm-Walczuk, lingerie is the perfect way to play up curves and enhance assets while camouflaging what a woman doesn't want seen, and this collection does just that. "Our line features babydolls with push-up bras, stretchy fabrics, and strategic placement of lace, ribbons and ruffles to pull your eye toward your sexiest attributes," said Scholobohm-Walczuk. "Even if no one sees that glamorous bra, you know you are wearing something special and it gives you confidence 24/7."
Eric Schlobohm, international sales and marketing director at Shirley, added "our retailers are loving our Valentine line from the subtle heart lace pattern groups, that will continue to merchandise after Valentine's day, to our racy heart cut-out group. Many of the styles go up to 3X in our intimate attitudes line, and we also have great new pieces in the HOT packaged line, with a revealing strappy-net heart pattern chemise, a ruffle mesh halter neck teddy and much more. Shirley always does her part to stoke up the flames for Valentine's day."
The collection began shipping on December 1st.
Founded in 1948, Shirley of Hollywood is a leading manufacturer and supplier of intimate apparel.
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