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Pure Genius tailored bra, style #7539.
Pure Genius tailored bra, style #7539.

Added: Feb 2011

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Maidenform Adds Chief Marketing Officer

(Filed Under Fashion News). Maidenform Brands, Inc. has named Lucille DeHart—who previously served as director of marketing for the company from 1999 to 2001—its new chief marketing officer.

DeHart, who brings more than 20 years of marketing experience to her new position, most recently worked as consultant for MKT Marketing Consulting & Management Services. Previously, she was employed as vice president of global marketing for TUMI. She has also worked as vice president of marketing for Polo Ralph Lauren, and director of marketing for Liz Claiborne.

“I am thrilled to be part of Maurice’s team [Maurice Reznik, chief executive officer of Maidenform] and to be returning to Maidenform,” DeHart commented. “I look forward to leveraging the brands rich history and unique heritage to further Maidenform’s geographic expansion.”

For further information, contact Chris Vieth, executive vice president, chief operating officer and chief financial officer of Maidenform: (732) 621-2101.

more Fashion News >>

Published 12-04-2009 by Amanda Torres Price

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