(Filed Under wholesale Lingerie News). Hanky Panky is targeting consumers directly with the November 20th launch of its e-commerce site www.HankyPanky.com, according to reports. Among the sites’ capabilities is a “March Your Bra” option, which offers a selection of neutral lace thongs “[including] proven matches for many best-selling bras,” according to the company. Also offered is a “personalize your panties” option, which offers a variety of letters, numbers, symbols and color-choices for consumers to make a unique Hanky Panky product.

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Published 12-03-2009 by Amanda Torres Price