top shadow
BODY

current news

Hanes Intros. Colorful Men’s V-Necks


(Filed Under wholesale Men's Underwear News). Hanes has introduced its first dyed V-Neck underwear T-shirts for men in shades of black, navy and gray, previously offered exclusively in white. Known for its classic, basic styling, Hanes has recently delved into the color arena with its men's underwear shirts, first by offering dyed underwear T-shirts in crew collar and sleeveless tank styles. The new dyed V-Necks hit mass merchandise stores on Black Friday (November 27th, 2009) at a suggested retail range of $2.50 to $5 per shirt. The shirts will expand to mid-tier department stores shortly, the company reported.

According to Hanes, about two-thirds of the men’s underwear bottoms sold in America are dyed color versus white, while only a quarter of men’s undershirts are dyed, and only 12 percent of V-neck styles underwear shirts are sold in dyed colors. However, according to the company, the trend toward offering underwear shirts exclusively in white is “changing rapidly.”

“More men than ever are buying their own underwear, and they wanted choices in the styles and colors they wear,” Jay Turner, vice president and general manager of men’s underwear for Hanesbrands, Inc., said. “Over the past decade, we have seen the percentage of men buying their own underwear go from 40 to 65 percent. We have also seen an explosion in the popularity of color in men’s underwear bottoms, and now that trend is emerging in men’s underwear T-shirts.”

Hanes, a flagship brand of Hanesbrands Inc., can be found at Kohl’s, JCPenney and Walmart, among many others.


more wholesale Men's Underwear News >>

Published 12-03-2009 by Amanda Torres Price

Related Articles

Hanes U.S. Innerwear Sales Up 25% In Quarter
Sales For Hanes Basics +48%, Intimates +150%
Hanes Innerwear: Sales +35.0%, Profit +56.2%
Hanes Intro’s Low Cost PouchBoxer Briefs
Hanes Innerwear Sales Jumped 19.7% In Q4
Hanes Innerwear Sales Up 8.4% Worldwide
Hanes: Net +7.8% Aided By Gown & Mask Sales
HanesBrands Names Stephen Bratspies CEO
Hanes Q4 Innerwear Sales -4.1%, Profit +4.7%
Hanes Innerwear: Sales -3.5%, Operating Profit -8.1%


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2021 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2020 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow