(Filed Under wholesale Men's Underwear News). Hanes has introduced its first dyed V-Neck underwear T-shirts for men in shades of black, navy and gray, previously offered exclusively in white. Known for its classic, basic styling, Hanes has recently delved into the color arena with its men's underwear shirts, first by offering dyed underwear T-shirts in crew collar and sleeveless tank styles. The new dyed V-Necks hit mass merchandise stores on Black Friday (November 27th, 2009) at a suggested retail range of $2.50 to $5 per shirt. The shirts will expand to mid-tier department stores shortly, the company reported.
According to Hanes, about two-thirds of the men’s underwear bottoms sold in America are dyed color versus white, while only a quarter of men’s undershirts are dyed, and only 12 percent of V-neck styles underwear shirts are sold in dyed colors. However, according to the company, the trend toward offering underwear shirts exclusively in white is “changing rapidly.”
“More men than ever are buying their own underwear, and they wanted choices in the styles and colors they wear,” Jay Turner, vice president and general manager of men’s underwear for Hanesbrands, Inc., said. “Over the past decade, we have seen the percentage of men buying their own underwear go from 40 to 65 percent. We have also seen an explosion in the popularity of color in men’s underwear bottoms, and now that trend is emerging in men’s underwear T-shirts.”
Hanes, a flagship brand of Hanesbrands Inc., can be found at Kohl’s, JCPenney and Walmart, among many others.
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