(Filed Under wholesale Lingerie News). La Bella Intimates, a new importer and distributor of European lingerie from Latvia, has added its fourth brand, titled Vova, which boasts cup sizes ranging all the way from 32A through 42G. The brand includes a classic collection, which La Bella Intimates already has in stock, as well as a fashion collection for 2010, which the company expects to receive this December. Wholesale prices run from the low-to-high $30s.

The classic collection—which includes foundation bras and panties, as well as a nursing bra—includes “very basic styling with a great fit,” according to La Bellman. In contrast, she described the fashion collection as “more special occasion.” Pieces in the fashion collection are divided into styling groupings with female names, and include lingerie staples like bras, panties, garters, corsets and nighties in both “simple” and lace embellished designs. La Bellman believes the line will appeal to specialty intimate apparel stores, and female consumers of all ages.

The company’s Nikol Djumon line, which runs in sizes 32A through 42F, has also introduced its newest lingerie collection for 2010. La Bellman reported that the new collection includes “many vibrant colors, and very unique styling.”

In other news, the company is expanding its nationwide presence with the recent addition of its first four sales representatives. The new reps consist of Shirley Romano, representing the Northeast territory; Mary Ann Cirullo, representing the mid-west; Sarah Platt, representing California; and Beth Culp, representing the Northwest.

“We are very excited about our new representation,” Santa La Bellman, owner of La Bella Intimates, said. “Most of these reps have been in [the intimate apparel industry] for a long time, and therefore have significant customer bases. So far, there has been a great response to our merchandise. Retailers have been especially loving the fit of our garments.”

Based in Conroe, Tex., La Bella Intimates is the exclusive distributor of the Nikol Djumon, Roksa, La Bella Intimates and Vova brands, all from Latvia.

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Published 11-13-2009 by Amanda Torres Price