(Filed Under wholesale Lingerie News). At the November 4th H.U.G Award Gala in New York City honoring Victoriaâs Secret, Sharen Jester Turney, chief executive officer and president of the iconic intimate apparel company, described charitable donations as essential for the company, even in the face of the recession. âVictoriaâs Secret has always believed in giving back to the community,â she said.
âIt is a company run by women, for women. We believe in empowering women and nurturing and mentoring children, [therefore] Rusk was a natural choice for us.â
The annual H.U.G Gala is organized by the Intimate Apparel Square Club (IASC) to benefit the pediatric unit of the Howard A. Rusk Institute of Rehabilitation Medicine at NYU Langone Medical Center. This yearâs gala took place at the Pierre Hotel, and included a cocktail hour followed by dinner, dancing and the awards ceremony. In attendance with Turney was the Victoriaâs Secret supermodel, Miranda Kerr, as well as key industry players from Chantelle; Wacoal; Macra Lace; Lord & Taylor; and Victoriaâs Secret, among many others.
In addition to Rusk, Limited Brands, Inc., the parent company of Victoriaâs Secret, also donates to the United Way, a nonprofit organization that benefits children and communities through local branches worldwide. In 2008 the company raised more than $7.5 million for the United Way out of its home offices in Columbus, Ohio, and granted more than $8 million total to various nonprofit organizations in communities surrounding its home offices. Limited Brandsâ additional charitable activities during 2008 included sponsoring over 4,000 participants in Susan G. Komenâs âRace For The Cureâ and the American Cancer Societyâs âMaking Strides Against Breast Cancer.â
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