(Filed Under wholesale Hosiery News). David Berkman, Leg Apparel's newest director of branded and all department store sales, is taking the new division of Amiee Lynn in a variety of directions for the new year.
"I hope to give the consumer fabulous products at a fair market value with quality and performance features," said Berkman regarding his position. "I hope to build long term business relationships with my retail partners, which is a critical part of the equation because in these challenging economic times, partnerships are going to be more important than ever."
Berkman joined the company this past June, but officially replaced Barry Tartigan, the former director of branded sales, on September 1st. Berkman, a 29-year apparel veteran has been with Randa Accessories, Mountain High Hosiery and most recently, Imperial, a men's accessories company.
According to Berkman, the Leg Apparel division is positioned for some dramatic growth. "We offer some exciting brands. Leg Apparel produces products under the following labels: Givenchy hosiery, Liz Claiborne, Ellen Tracy and we just launched the Jessica Simpson hosiery collection in the Fall of 2008." The Jessica Simpson collection is currently available exclusively at 138 Macy's stores and will be available to the rest of the marketplace in Spring 2009. With the success that the Jessica Simpson line has brought to the company, they have added a second Spring delivery and will be showing a very expansive Fall 09 line at this upcoming February market.
Prior to the purchase of Leg Apparel, formerly known as JBT, in August 2008, Amiee Lynn Accessories did not offer legwear as one of its products. The decision to incorporate it into the offerings was strictly business. "The accessories business is good right now," said Berkman. He reasons that if the consumer cannot afford to buy a new outfit, accessorizing it with a new belt, handbag or fashion hosiery is a great way to make and old outfit look new.
Along with Berkman, Jessica Yoguez, the company's newest creative director as of November 7th, is also responsible for the expected growth of the Amiee Lynn division. "She brings to the table a fabulous eye and an understanding of the marketplace," said Berkman. "She has an understanding of what the consumer is looking for. I think good managers surround themselves with great people." Yoguez was brought in to oversee all the branded products, to manage the designers and take business to the next level. "My goal is to come in and assess each of the brands and figure a way for each one to have their own niche and their own brand identity in the marketplace," she said. "When you have many licenses that sell to the same retailers, you have to give the retailers a reason to buy all of your brands and not just one."
According to Berkman, Amiee Lynn has "product capabilities for all different market places. We do the clubs, we do off-price stores and we do department and specialty stores. In this day and age you can't really only sell to one marketplace. You have to be diversified and have products and brands that allow you to sell to all areas of distribution."
Founded in 1993, Amiee Lynn is a privately-held company that provides handbags, belts, jewelry, scarves and other cold weather accessories, and now legwear to its clients. "It's a great company that's been around for a long time," said Berkman. "It has a fabulous reputation and it's grown to be a full-fledge women's accessories company. The company was founded and is run by two brothers, Michael and Steven Spolansky, who have a great reputation in the marketplace as being very bright, aggressive and motivated businessmen."
For further information, contact David Berkman at (212) 268-4747 or email email@example.com.
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