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Advanstar Co-Locates MAGIC, Project

(Filed Under Fashion News). In February 2010, Advanstar Communications will hold the men and women’s portions of its MAGIC tradeshow in separate venues for the first time, co-locating MAGIC menswear with its Project tradeshow, and WWDMAGIC with its POOL tradeshow. The shows will take place from February 16th through 18th in Las Vegas.

“For the past year we’ve all been very focused on the economy and reinventing our businesses, but we can never forget that inspiration is at the heart of our industry,” Chris DeMoulin, president of MAGIC International and executive vice president of Advanstar’s Fashion Group, said. “MAGIC 2010 is all about looking ahead, uniting and re-invigorating the whole spectrum of fashion – to create the kind of energy and enthusiasm that only MAGIC can.”

Menswear MAGIC will move from the Las Vegas Convention Center to the Mandalay Bay Events Center, while Project will move to Mandalay Bay from the Sands Expo and Convention Center in the Venetian Hotel Complex. According to organizers, Menswear MAGIC and Project will be held in separate halls, and will maintain “[their] own unique aesthetic, vibe and entrance.”

The women’s wear portion of MAGIC—now coined WWDMAGIC—will remain at the Las Vegas Convention Center (LVCC), but will be consolidated to the location’s Central Hall. In addition to POOL, Advanstar will also debut its newest in the LVCC, the FN Platform, featuring men’s, women’s and children’s footwear. Sourcing for MAGIC will be held at LVCC. According to Advanstar, participants can expect an expanded showroom floor, enhanced amenities and endless trends at the LVCC venue.

As previously reported in BODY, while most buyers and retailers reported a positive experience at the men’s portion of this August’s MAGIC, many at the women’s portion were disappointed by a lack of organization in the show’s lay-out. Perhaps the reorganization will result in a more successful women's show this February.

For further information, contact Advanstar Communication’s, Inc: (818) 593-5000,

more Fashion News >>

Published 11-02-2009 by Amanda Torres Price

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