(Filed Under wholesale Hosiery News). René Rofé has introduced an extensive line of hosiery aimed at “both our mainstream accounts as well as to the adult market,” explained president René Rofé in response to an e-mailed list of questions. His company had previewed the line at the recent International Lingerie Show in Las Vegas and will begin delivery in December.

Suggested retail pricing is “$4.99 to $8.99 for thigh highs and panty hose and $8.99 to 12.99 for body stockings for regular sizes. $5.99 to $9.99 for panty hose and $9.99 to $13.99 for body stockings in plus sizes,” said Rofé. “In regular sizes, we have 28 styles of thigh highs and panty hose and nine styles of body stockings. In plus sizes, we have eight styles of panty hose and five styles of body stockings.” Next year the company “will probably be adding about five styles in each category.”

Rofé explained that the new collection “is a natural extension of our packaged sexy line which was launched last year, and our customers were asking us for hosiery to go along with our lingerie. We have concentrated on the most popular styles, namely fish nets, diamond and fence nets as well as sheers. We just launched the hosiery,” he continued, “but the reception was excellent.” He added that he is shipping hosiery to “Castle Megastores, Deja-Vu, and Priscilla’s, among others in the US, as well as to our distributors in Europe, Canada and Australia.”

Commenting on the expansion of his offerings, Rofé declared, “It seems to me that many companies in this business have very large catalogs featuring numerous styles, many of which they don’t even stock. We don’t want to be measured by the thickness of our catalog. Our aim is really to focus on service, quality and value as opposed to quantity.”

— Nick Monjo

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Published 11-02-2009 by Amanda Torres Price