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Honey’s Place Adds Lingerie

(Filed Under wholesale Lingerie News). Honey’s Place has added lingerie to its merchandise offerings, marking the 15-year-old toy distributor's first foray into the apparel market. The company is currently carrying packaged styles by Elegant Moments, Magic Silk, Allure Leather and Coquette, and is looking to expand further into the category. Sizes are available in S through L.

According to Bonnie Feingold, president of Honey’s Place, the distributor decided to add lingerie due to client’s requests. “For a really long time our clients have requested that we carry lingerie, particularly packaged lingerie, and we are listening to our customers,” she said. “[Since adding the lingerie a few months ago] we have experienced a really great response, especially from the Elegant Moments styles. I know that our clients would like us to bring in additional lines as well.”

She described packaged lingerie as a good starting point for Honey’s Place debut in the intimate apparel market. “It is a good starting point for stores that carry adult videos and novelties to try out lingerie. At the same time, stores that already carry apparel almost always carry packaged styles.”

The company plans to add queen sizes, as well as additional items including some styles for men depending on requests. “Clients requested the standard sizes because these are what they said sell the most. We tried to pick the most popular styles and sizes to get our start [in this market].”

As Honey’s Place becomes a “one stop shop” for stores with the addition of lingerie, Feingold expects to attract new customers as well as appeal to preexisting ones. Although the distributor offers styles at each brand’s standard price point, she said that purchasing all inventory from one place saves retailers money and time. “The thing [about purchasing from us] is that instead of paying multiple overhead costs by buying from three or four different manufacturers, you will only pay one base rate, no matter how many brands and styles you purchase. Our clients love purchasing from one place because they save on freight and time, and all of the inventory arrives at their stores simultaneously.

“We also have no minimum orders, and can ship whenever you need us to, which allows retailers to keep lower inventory and improve cash flow. In this economy, people are interested in keeping as little inventory as they can.”

For further information, call (818) 845-7040, or e-mail

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Published 10-23-2009 by Amanda Torres Price

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Honey’s Place Adds Lingerie

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