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Two Hearts Roll-Out Begins

(Filed Under wholesale Maternity News). Two Hearts by Destination Maternity has begun hitting Kmart and Sears' nationwide as of early October. By the end of the month, the collection will hit approximately 523 Sears stores and 100 Kmart’s, both of which are owned by Sears Holding Corp. The majority of styles retail for under $25.

This is not the first time Destination Maternity has introduced Two Hearts Maternity. As previously reported in BODY, from April 2004 through June 2008—when the Destination Maternity company was under the name Mother’s Work, Inc.—the line was available in Sears stores. For its rebirth, the company re-coined it to include the Destination Maternity byline.

Destination Maternity’s full range of sizing runs from S through 3X, and 32 through 46, B through H. The company’s brands consist of Destination Maternity, A Pea In The Pod, Motherhood Maternity and Edamame The Maternity Spa. Rebecca Matthias, president and chief creative officer, founded the company in 1982.

As of September 30th, 2009, it operated 724 stores and 1,084 retail locations.

more wholesale Maternity News >>

Published 10-15-2009 by Amanda Torres Price

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Two Hearts Roll-Out Begins

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