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latest from wholesale lingerie news

ESP Finding Stores For Joe’s Lounge, Sleep

 Joe Buonfiglio, Nancy Yang and Suzanne Vennera of ESP.

ESP Group recently placed its licensed collection of Joe’s loungewear, sleepwear and intimates with Nordstom, and was at the Project show in August in Las Vegas showing the collection to additional stores. » I want to read more and receive info from ESP Group

Music Legs Catalog: Over 120 New Styles


Music Legs is about to release its latest lingerie and hosiery catalog, copies of which will in the mail shortly and available for distribution at the upcoming Altitude Intimates show in Las Vegas next week. » I want to read more and receive info from Music Legs

Yandy Licenses Playboy Lingerie, Costumes

Yandy.com has a license with Playboy to offer six lingerie pieces and six Halloween costumes, “all created with the legendary Playboy Bunny as their inspiration.” » I want to read more and receive info from Yandy.com

Forever Improving A Proven Winner At Nubra


NuBra has sold “over 30 million” adhesive bras since it patented and then launched the product in 2002. » I want to read more and receive info from NuBra

Total Stockroom Adds New Categories, Labels


Total Stockroom continues to expand, adding new brands, styles and apparel categories as well as more colors and sizes to its existing creations. » I want to read more and receive info from Total Stockroom

Altitude Intimates Set To Hold Second Show

Altitude Intimates, which will hold its second show in less than two weeks at the Paris Hotel in Las Vegas, September 25 and 26, continues to add new exhibitors. » I want to read more and receive info from Altitude Intimates

‘MOD By Parfait’: New Lingerie, Swim Line

Two MOD by Parfait lingerie styles.

Parfait has launched a new lingerie and swimwear brand, MOD by Parfait, for spring/summer 2018. » I want to read more and receive info from Parfait

Journelle To Open 5th Store, This One In LA

Triumph-controlled Journelle is taking another small step towards its promise to expand across the land. The upscale lingerie retailer is about to open a new “flagship store” in the recently revamped Westfield Century City mall in Los Angeles. » I want to read more and receive info from Journelle

VS Fashion Show: First Time In Shanghai

The Victoria’s Secret Fashion Show is being created for the first time in Shanghai, China to be broadcast Tuesday, Nov. 28 at 10:00 PM, ET on the CBS. The company noted that “musical performances that will be announced at a later date.” » I want to read more and receive info from Victoria’s Secret

Victoria’s Secret August Comparable Sales -7%

A Victoria’s Secret “Sexy Illusions” bra and Pink “Wear Everywhere” styles.

Victoria’s Secret and Pink combined store and direct comparable sales in North America fell 7% in August. The poor results at its lingerie division brought about a comparable sales decline of 4% for parent company L Brands. » I want to read more and receive info from Victoria’s Secret

McCartney: Licensing Deal For Lingerie, Swim

Current McCartney lingerie (l,c) and bikini (r) styles.

Stella McCartney announced a licensing deal under which her lingerie and swimwear will be produced and distributed by ISA Spa, the Milan-based textile and apparel maker. » I want to read more and receive info from Stella McCartney

Cano Buys EuroSkins, Eurotard Dancewear

Tolbert Yilmaz and Rodrigo Cano in 2015

Rodrigo Cano of the Cano Group has purchased the company that produces EuroSkins shapewear and intimates as well as Eurotard Dancewear. The deal closed as of the start of September. » I want to read more and receive info from Cano Group

Soma Q2 Sales Comps -1.8%, Reversing Trend

Soma comparable sales fell 1.8% in the quarter ended July 29, reversing a lengthy series of positive sales comps dating back (with one negative exception in the third quarter of 2015) since the second quarter of 2009. » I want to read more and receive info from Soma

Escante Launches New Holiday/Valentine’s Line

Escante style # 57543.

Escante will be exhibiting at the second installment of Altitude Intimates, September 25 and 26th at the Paris Hotel in Las Vegas in booth #713. » I want to read more and receive info from Escante

Aerie: Despite “Softness In Bras,” Comps +26%

Aerie comparable sales jumped 26% in the quarter ended July 29. The lingerie division of American Eagle Outfitters (AEO) has now “achieved double-digit sales growth in 14 consecutive quarters,” according to Jen Foyle the global brand president. » I want to read more and receive info from Aerie

New At Shapeez: Silkee Tankee Bra, Suddz Wash

As promised, important new products have just been launched by Shapeez, providing retailers with several ways to boost sales from the brand’s large customer base. » I want to read more and receive info from Shapeez

Altitude Intimates Signs Additional Exhibitors

The Altitude Intimates show has added several companies to the list of exhibitors for its upcoming two day event September 25th and 26th. Executive director Eric Ehrens also confirmed the April, 2018 three day show will remain at the Paris Hotel in Las Vegas. » I want to read more and receive info from Altitude Intimates

Offprice: 83 Underwear, Hose, Swim Exhibitors

As is always the case with the Offprice Show, men’s and women’s underwear, lingerie, hosiery and swimwear wholesalers will be well represented at the upcoming event at the at the Sands Expo in Las Vegas, August 12-15. » I want to read more and receive info from Offprice Show

‘New’ International Lingerie Show Advances

A new name, “The New International Lingerie Show” (NILS), and a location, the Westgate Hotel in Las Vegas, have been announced for a trade show planned to debut next spring. BODY had reported the event last month. » I want to read more and receive info from New International Lingerie Show

Coconut Grove: 32 Years In Intimate Apparel

Maidenform adhesive bras from Coconut Grove.

From its start in 1985, Coconut Grove Intimates has grown from a small family business to a major division of a public company (iFabric Corp.) on the Toronto stock exchange. » I want to read more and receive info from Coconut Grove

Parfait Launches Active With First Sports Bra

Parfait launched its Spring/Summer 2018 intimates collection with a variety of new styles, including its entry into the activewear market with its first ever sports bra. » I want to read more and receive info from Parfait

ROunderbum Launches Women’s Collection


ROunderbum, the underwear line that has established itself in the men’s market with a variety of styles that enhance the male physique, is bringing a similarly-themed collection for women to the U.S. market. » I want to read more and receive info from ROunderbum

LuminoGlow Lingerie Selling To U.S. Retailers


LuminoGlow, a high quality glow in the dark lingerie line, is, for the first time, bringing its collection to retailers across the U.S. » I want to read more and receive info from LuminoGlow

Bravissimo Adds U.S. Website, Plans Stores


Bravissimo, a 28-location lingerie chain in the U.K., has just launched its first web store targeted specifically at the American consumer, and has revealed a desire “to open more than one shop in the U.S.” » I want to read more and receive info from Bravissimo

NuBra: Providing Info To Consumers, Retailers


The managers at NuBra, a company that has specialized in adhesive bras for the past 15 years, emphasize the vital imporance of educating both retailers and consumers about the unique properties of their product. » I want to read more and receive info from NuBra

Victoria’s Secret, Pink June Comps Down 17%

Wear Everywhere bras from Pink

Victoria’s Secret and Pink comparable store sales in North America fell 12% in June, with the company insisting that almost all of the decline was due to “the exit of the swim and apparel categories.” » I want to read more and receive info from Victoria’s Secret

Altitude: Major Brands Signed For Next Show

The Altitude Intimates show has signed contracts for about 40 lingerie companies for its upcoming show, September 25 and 26, according to executive director Eric Ehrens. » I want to read more and receive info from Altitude Intimates

Catanzaro Offers Larger Sizes, Custom Design

Patrice Catanzaro, the Marseille-based fetish designer of apparel and lingerie, has recently expanded the production of larger sizes across many part of his collection. » I want to read more and receive info from Patrice Catanzaro

Sarmiento Promoted, Gorman Out At Triumph

Triumph announced key management changes in mid June for its organization on this continent, including the immediate exits of John Gorman, general manager North America and Isabelle Stahl, head of product management. » I want to read more and receive info from Triumph

Moreira Plans Miami Consumer Event In 2018

Michael Moreira is planning Sexy in Miami, a consumer event described as a “fashion weekend,” to be held February 10 and 11, 2018 at the Mana Wynwood Convention Center in the Miami Design District. » I want to read more and receive info from Sexy in Miami

IHL: Tahari License For Sleepwear, Underwear

IHL Group signed a six year licensing agreement to produce Elie Tahari men’s, women’s and children’s sleepwear, intimates and underwear. » I want to read more and receive info from IHL Group

New Lingerie Show Planned For March 2018

A new three day lingerie show is being planned, to launch in March 2018, operated by at least one of those who were involved with the recently shuttered International Lingerie Show (ILS), which closed at the start of this year. » I want to read more and receive info from John Pace

Royce: Wire Free Bras And Nothing But


BODY associate publisher Ted Vayos interviewed Royce business development manager Francesca Fleming, who recently joined the firm. » I want to read more and receive info from Royce Lingerie

Wings Side Opening Panty ‘Necessary Item’


Wings Intimates is a small, new collection of side opening panties that began selling to the public in February. » I want to read more and receive info from Wings Intimates

Camo’s (Not Really So) Unexplainable Appeal


“Why would my customers be interested camouflage?” This is a question that many a retailer of intimate apparel might well ask. And the surprising answer is of particular importance to one wholesaler in the business. » I want to read more and receive info from Wilderness Dreams

Coconut Grove Intimates Launches ‘The Natural’

Coconut Grove Intimates has launched The Natural, a new solution bra. “This bra provides natural feeling coverage and the shape you desire with any backless, strapless or low-cut fashion,” according to a spokesperson. » I want to read more and receive info from Coconut Grove

Royce Offers More New Bras For Teen Girls

Royce has added new bras designed for teen consumers. Stardust is a two-pack which contains one basic bra in cream and one bra with pink stars and matching pink straps. Both are offered in sizes 28-36, AA-B. » I want to read more and receive info from Royce Lingerie

Nüdwear Now Available Through Valens Group

Nüdwear offers another choice for retailers, “a brand inspired by a new generation of women who are free, independent, and more multi-faceted than ever,” according to CEO Astrid Montalta. » I want to read more and receive info from Nüdwear

NuBra ‘Ramping Up Digital Marketing Efforts’


While many new adhesive bras have recently entered the market, the NuBra has been available for 15 years. And now the company is expanding its digital marketing programs, making its bras an even stronger choice for retailers. » I want to read more and receive info from NuBra

Soma Comparable Sales Up .2% In Latest Quarter

Soma comparable sales rose .2% in the 13 weeks ended April 29, 2017, “which is meaningful since Soma has comped positively for all but one quarter since the second quarter of 2009,” declared Shelley Broader, president and CEO of parent company, Chico’s FAS. » I want to read more and receive info from Soma

Upbra: New Bra Styles And Millions In Sales


Upbra, the company that holds seven patents for user-adjustable lift and cleavage bras, is adding new styles and recording striking sales results. » I want to read more and receive info from Upbra

Exquisite Form Starts Shipping New Colors

Exquisite Form styles 5107530 and 5100548.

BL Intimates has just started shipping Exquisite Form bras in a variety of new colors, according to corporate account manager Stephanie Bronk. » I want to read more and receive info from Exquisite Form

Tim Regan Is VP Private Label At ESP Group

Tim Regan has joined ESP Group as vice president of private label. The firm, formerly know as Esportia International, produces intimates, underwear and sleepwear for men, women and children under its own in-house brands, private labels and licensed brands. » I want to read more and receive info from ESP Group

Aerie Comparable Sales Up 25% In First Quarter

Apparel from Aerie’s Chill. Play. Move. collection.

Aerie comp sales were up 25% for the quarter ended April 29, 2017. This comes on top of a strong first quarter in 2016, when comp sales for the brand were up 32% compared to the first three months of fiscal 2015. » I want to read more and receive info from Aerie

Lynn Visser: WWIN Key Buyer Manager

Urban Expositions named Lynn Visser key buyer account manager for its long running Womenswear In Nevada (WWIN) Show, held twice a year at the Rio Hotel in Las Vegas. » I want to read more and receive info from Urban Expositions

Victoria’s Secret, Pink Q1 Comps Drop 14%

The absence of Victoria’s Secret’s print catalog, which it abandoned last year, continued to hurt sales in April. Comparable sales for the North American stores and direct business, including Pink, were down 12% for the month. For the last three month the decline was 14%. » I want to read more and receive info from Victoria’s Secret’s

Cleavage Couture: Lace-Up Adhesive Bra Source


The lace-up adhesive bra is a hot item right now, and recently launched Cleavage Couture is looking to position itself as a reliable source for retailers looking to carry the product. » I want to read more and receive info from Cleavage Couture

Ohhh Lulu: Interesting, Unique Lingerie Pieces


Ohhh Lulu is an interesting lingerie collection that is not widely available, launched by designer Sarah Norwood in 2010. » I want to read more and receive info from Ohhh Lulu

New White Rabbit NY Emphasizes Comfort


White Rabbit NY is a new collection of lingerie basics that had its trade show debut earlier this year. » I want to read more and receive info from White Rabbit NY

Boob Glue: Cleavage Enhancing Product

Sally Arreguin and Dawn Jackson of Boob Glue.

Boob Glue is a new product that duplicates some of the effects of a push up bra. Officially launched at the beginning of the year, it has been in development for much of the last decade. » I want to read more and receive info from Boob Glue

New Kimono Introduced By Inspire Psyche Terry

UI Global Brands and Inspire Psyche Terry have added a new lightweight kimono with ¾ length sleeves to “inspire a little romance.” » I want to read more and receive info from UI Global Brands

Naughty Naughty Is Ready To Try Wholesale

Lingerie at Naughty Naughty’s Etsy shop.

Terry Gilchrist is a talented intimates designer who has, with few exceptions, avoided the store channel since she started in 2009. Most of her Naughty Naughty Intimates have been sold direct to consumers on Etsy. » I want to read more and receive info from Naughty Naughty Intimates

Starline Adds Lines, Resurrects Print Catalogs


Starline recently launched three new collections, including the latest, “Fantasy Sports,” in March, is working on a bridal lingerie group for a September debut, and has added key employees, including a new VP of sales. » I want to read more and receive info from Starline

High Jinx: Marijuana-Themed Lingerie By DG


High Jinx, a marijuana-themed lingerie and apparel collection, was officially launched on April 20th (Weed Day) by DG Brands, which produces Dreamgirl lingerie and costumes. » I want to read more and receive info from High Jinx

Victoria’s Secret, Pink March Comps Drop 13%

Comparable March Victoria’s Secret and Pink store sales in North America dropped 12% compared to the same month last year. When the results for the month’s direct to consumer business is added in, the decline was 13%. » I want to read more and receive info from Victoria’s Secret

Next Generation Joins Royce Lingerie Team

The next generation at family-owned Royce Lingerie has “joined the business and is preparing to take the helm,” according to a company release. » I want to read more and receive info from Royce Lingerie

Female Empowerment Is Focus Of Parfait’s Blog

Parfait has launched a new in-house blog, “Continuing with its mission of female empowerment and body positivity. It is located on the web at: www.parfaitlingerie.com/blog. » I want to read more and receive info from Parfait

Inspire Psyche Terry: Size-Inclusive Babydoll

A standout in Inspire Psyche Terry’s Spring/Summer 2017 lingerie collection is the Babydoll & Thong set, which has proved to be “wildly popular” according to the company’s owner. » I want to read more and receive info from Inspire Psyche Terry

Mapalé: Strong Roll-Out For New Spring Catalog


Mapalé, the multifaceted lingerie, resort wear, dance, swim and active wear brand, is about to launch a new spring 2017 catalog. The official release is scheduled for the Altitude Intimates show (April 2-4 at Planet Hollywood in Las Vegas), with a national mailing to follow. » I want to read more and receive info from Mapale

PVH Corp. Acquiring Web Retailer True & Co.

PVH has entered into an agreement to acquire True & Co., the direct-to-consumer intimate apparel e-commerce retailer that launched in 2012. The terms of the transaction were not disclosed. » I want to read more and receive info from True & Co.

Calida, Aubade Sales Rose Slightly In 2016

Worldwide sales at the two lingerie brands, Calida and Aubade, rose slightly in 2016; operating profit ticked up a bit for the former and plummeted for the latter. » I want to read more and receive info from Calida Group

VS, Pink February Comp Sales Down 16%

Victoria’s Secret and Pink February comparable store sales dropped 16%. When the brands’ direct to consumer sales were include, the decline was also 16%. » I want to read more and receive info from Victoria’s Secret

Palmetta Intros Brand To Retailers At Curve NY


An interesting newcomer to the recent Curve show in New York was Palmetta, an attractive brand produced in Russia and distributed out of the Chicago area. » I want to read more and receive info from Palmetta

Altitude Intimates Show Adds Many Exhibitors

The new Altitude Intimates show has officially announced the participation of dozens of additional exhibitors for its first show at Planet Hollywood in Las Vegas. The event opens with a party Sunday April 2nd, followed by a two-day exhibition. » I want to read more and receive info from Altitude Intimates

Rago Foundations LLC Has Acquired Cortland

Rago purchased Cortland Foundations at the end of February. The purchase price was not announced. » I want to read more and receive info from Rago

Bra Discs: Higher Quality Nipple Coverage

While there are many products now on the market designed to cover the nipples, Bra Discs from Edith’s, Inc. remain a top of the line choice. » I want to read more and receive info from Edith’s, Inc.

Coquette Intros Its First Metal-Boned Corsets


Coquette has introduced, in its 2017 Main Collection, its “first ever metal-boned corsets,” in both regular and plus size versions according to spokesperson Heather Stockton. » I want to read more and receive info from Coquette

Sarafina Dreams About To Start Wholesaling


Sarafina Dreams is an intimates label that is just now making the transition from custom designs sold on Etsy to an expanded production model. » I want to read more and receive info from Sarafina Dreams

Shapeez Pioneered 1/2” Cup Sizing In 2006


Who pioneered the concept of half sizes for bras? It may not be the brand you are thinking — unless you were going to say Shapeez. » I want to read more and receive info from Shapeez

Wilderness Dreams: Expanding Retailer Base


Wilderness Dreams, the lingerie, swim and active brand that uses real camouflage patterns licensed from the hunting and outdoors industry, has found remarkable success in a wide variety of retail settings. » I want to read more and receive info from Wilderness Dreams

Night & Gale Lingerie: Ready to Grow Its Base


Night & Gale Lingerie is a new collection with a gently compelling, feminine and detailed look that seems to be on the verge of expanding its wholesale customer base. » I want to read more and receive info from Night & Gale Lingerie

60+ Intimates, Hosiery Firms To Be At Offprice

Intimate apparel and hosiery will again be strongly represented at the upcoming Offprice Show in Las Vegas, with already over 60 individual firms signed on to exhibit. » I want to read more and receive info from Offprice Show

Shapeez: Social Media Program For Retailers

Suzanne Barillari and Shapeez co-founder Staci Berner at a previous WWIN show.

Shapeez is heading into the new year with several interesting new developments in the works, including plans for “Before and After” social media events designed to build consumer traffic for its stores. » I want to read more and receive info from Shapeez

Hop Lun Has Great U.S. Expectations For Dorina


Hop Lun, the producer behind such brands as 6ixty 8ight, Scandale and Marie Meili, as well as a huge private label lingerie and swimwear operation, has great expectations in the U.S. market for its latest brand acquisition, Dorina. » I want to read more and receive info from Dorina

Amoralle Offers ‘Royal Luxury’ Robes, Lingerie

Examples of gowns and lingerie in the Amoralle line.

Amoralle, a “royal luxury” lingerie and ready-to-wear brand, originally based in Latvia, is looking to expand in the U.S., and plans an appearance at Curve New York in February. » I want to read more and receive info from Amoralle

Adina Reay: Luxury Lingerie In DD+ Sizing


Adina Reay, a new brand that is “very proud to be bringing the exciting design, sensuality and covetable nature of luxury lingerie to the DD+ market,” will be coming to Curve New York for the first time in February. » I want to read more and receive info from Adina Reay

Larry Garland, CEO Of Eldorado Trading, Dies

The founder and CEO of Eldorado Trading Company, Larry Garland, has died. Eldorado is a prominent distributor of intimate apparel and adult novelties. » I want to read more and receive info from Eldorado

Naked Brand Group To Merge With Bendon Ltd.

Naked Brand Group, a U.S. publicly-traded company, and the much larger, New Zealand-based Bendon Limited have signed a letter of intent (LOI) to merge. » I want to read more and receive info from Bendon

Fit Fully Yours Adding Still More Color-Ways

Examples from the Nicole and Maxine collections.

Fit Fully Yours, the lingerie firm that specializes in full cup bras, continues to expand its offerings, most recently adding new color-ways to two of its most popular lines. » I want to read more and receive info from Fit Fully Yours

Brodeur: More Private Label Coming To Yandy

Yandy.com will continue to expand the number of apparel offerings under its own brand, and there is “a very real possibility,” it will open its first brick-and-mortar store within the next couple of years. » I want to read more and receive info from Yandy.com

Sheergilt Looking To Expand Retail Presence


Sheergilt, a brand that has been selling intimates on its own website and to private label customers, is now looking to expand its sales to retailers. As part of that process it will be showing a Curve in February in New York. » I want to read more and receive info from Sheergilt

Yandy.com Names New CEO, Thom Brodeur

Yandy, the online retailer of “sexy” lingerie and other apparel, formally announced today that it had named a “tech and ecommerce veteran,” Thom Brodeur, as its new CEO. An upcoming management change had been rumored in recent months. » I want to read more and receive info from Yandy.com

Potential New Intimates Show In The Works

The Intimate Show, a potential new trade event April 3-5 at the Tropicana in Las Vegas, was announced by Michael Moreira and John Pace, two key executives who had worked previously at the recently canceled International Lingerie Show (ILS). » I want to read more and receive info from The Intimate Show

Victoria’s Secret, Pink December Comps -4%

December comparable sales for Victoria’s Secret and Pink stores in the U.S. and Canada were down 4%. For the first 11 month of their fiscal year through December (their full year runs through January 2017), sales were down 1%. » I want to read more and receive info from Victoria’s Secret

Altitude: Finding New Space As ILS Closes

All future iterations of The International Lingerie Show (ILS), the bi-annual Las Vegas trade event, have been suddenly and permanently canceled and the new Altitude Intimates has announced its intention to try to “accommodate everybody” at its own upcoming event. » I want to read more and receive info from Altitude Intimates

Mapalé Adds New Trade Shows To ’17 Schedule

Mapalé, the Miami-based intimates firm, has broadened its collection extensively over the years, and one result is a new and expanded trade show schedule. » I want to read more and receive info from Mapale

Kathy Ireland Hits $100 Million In Sales For PPI


The Kathy Ireland Intimates & Sleepwear collection has generated $100 million in total wholesale sales for PPI Apparel Group since it signed the license in 2011, according to the company. Product began shipping to stores in 2013. » I want to read more and receive info from PPI Apparel Group

New From UI Global: ‘Inspire Psyche Terry’


UI Global Brands CEO, designer, and founder Psyche Terry has launched her latest intimate apparel line. The “Inspire Psyche Terry” collection was itself inspired by “Psyche the Greek goddess of love and beauty,” explained its creator. » I want to read more and receive info from UI Global Brands

Fit Fully Yours: New Collections, New Colors

The Rosa Sweetheart collection.

Fit Fully Yours, the lingerie firm that specializes in full cup bras, has just introduced two new collections. » I want to read more and receive info from Fit Fully Yours

Evae Evae: Luxury Fashion Lingerie Source


Evae Evae is an interesting new fashion and custom production resource in intimate apparel. » I want to read more and receive info from Evae Evae

Parfait Fall/Winter 2017: The Collection Expands

New from the Ava and Carole groups from Parfait.

Parfait has added four new lines, as well as expanded several existing groups, as part of its Fall/Winter 2017 Collection. » I want to read more and receive info from Parfait

Curve: New Dates, An App & A Charity Dinner

Eurovet Americas heads into 2017 celebrating the 10 year anniversary of the founding of its Curve New York show, and with plans to host a “Gala” charity dinner February 27th for 250, with proceeds to be given to breast cancer research. » I want to read more and receive info from Curvexpo

Naked’s Sales, As Well As Its Problems, Rise

Naked Brand Group sales in its latest quarter grew by $233,746, or 73.6%, over the same period last year (to total $ 551,494). But it also reported another huge loss, $2,362,600, compared to the $3,533,421 it lost in the three months ended October 31, 2015. » I want to read more and receive info from Naked Brand Group

April ILS: No Drayage Fees, Many New Brands

Jeff Yunis, the owner of the International Lingerie Show, discussed the new venue for his upcoming show (April 3-5, 2017), as well as other changes. » I want to read more and receive info from International Lingerie Show

PVH Third Quarter Sales Rose 4%, Income Fell

New from Calvin Klein: Seductive Comfort bra with lace; Liquid Stretch underwear for men.

PVH Corp. third quarter income fell to $126.2 million on total revenue of $2.244 billion, compared to income of $221.9 million on total revenue of $2.165 billion in the same quarter last year. » I want to read more and receive info from PVH Corp.

Nicolas Attard: ’What Every Woman Wants...’

Oh La La Cheri, the Miami-based lingerie firm, reported its tenth straight year of sales growth, expecting to end 2016 up by over 30%. » I want to read more and receive info from Oh La La Cheri

Interview: Details About Altitude Intimates Show

Altitude Intimates, a new trade show featuring lingerie and adult novelties, will debut April 2-4, 2017 at Planet Hollywood in Las Vegas. For this interview, BODY asked executives at the sponsoring Lingerie Industry Association (LIA), Eric Ehrens, executive director, and Crystin Ehrens, managing director, to provide details about their show and its genesis. » I want to read more and receive info from Altitude Intimates

Aerie Q3 Sales +21%; Will Open SoHo Pop Up

Third quarter sales were up 21% at Aerie, a considerable achievement considering the brand was also up 21% in the same quarter last year. The lingerie division of American Eagle Outfitters (AEO), also noted it is about to open a pop-up store December 8 in SoHo in Manhattan. » I want to read more and receive info from Aerie

Victoria’s Secret, Pink November Comps +4%

Victoria’s Secret “Dream Angels Wicked” metallic lace bodysuit and metallic high-neck bra, part of the focus for December.

Victoria’s Secret and Pink North American and U.K. comparable company-owned store sales rose 4% in November. When the direct business is added in for those areas, the increase was 5%. » I want to read more and receive info from Victoria’s Secret

Peekay: Cancels IPO, Announces Resignations

Peekay Boutiques, in multiple filings with the SEC before Thanksgiving, reported that it was not going forward with a public offering of its stock, that it might undertake a private sale, that the person who had served as its CFO, treasurer and secretary was resigning, that its accounting firm had resigned and that it had terminated its VP of marketing and visual merchandising. » I want to read more and receive info from Peekay Boutiques

Soma Store Comps Up 0.4% In Third Quarter

Comparable store sales at Soma rose 0.4% in the three months ended October 29th, the 29th increase in the last 30 quarters for the lingerie division of Chico’s FAS. The retailer also confirmed it still plans to open eight or nine new lingerie stores this year. » I want to read more and receive info from Soma

Lady Gaga Will Perform On VS Fashion Show

Lady Gaga, as well as Bruno Mars and The Weeknd will all perform on The Victoria’s Secret Fashion Show, filming for the first time in Paris, to be broadcast Monday, December 5 (10:00-11:00 PM, ET/PT) on CBS. » I want to read more and receive info from Victoria’s Secret

Operating Income At Victoria’s Secret -22%

Victoria’s Secret and Pink North American operating income fell 22% in the third quarter to $163.9 million (down from $210.9 million in the same period last year), as sales rose to $1.584 billion, compared to $1.568 billion. » I want to read more and receive info from Victoria’s Secret

Undie Couture: Growing Its Bralettes Collection

Two styles of Undie Couture bralettes

Total Stockroom, parent company to Coobie bras, has been finding success with its new collection of Undie Couture lace bralettes. It already offers three styles and will be “adding more in the near future.” » I want to read more and receive info from Total Stockroom

Peekay: More Losses, Actively Seeks Buyer

Peekay Boutiques, the adult novelties and intimates retailer, lost $1.624 million on sales of $9.548 million during the three months ended September 30, considerably less than the $2.266 million it lost in the same period last year on slightly higher sales of $9.684 million. » I want to read more and receive info from Peekay Boutiques

’Altitude’ Lists April Show Rates, Schedule

The new Altitude Intimates show, presented by the Lingerie Industry Association (LIA), will feature both $2000 (5’ x 10’) and $4000 (10’ x 10’) booths, as well as hard walls included in the package. Significantly, the simple booth layout will mean “no drayage fee” for exhibitors, according to management. » I want to read more and receive info from Altitude Intimates

Nasty Gal Bankruptcy Hits Intimates Firms

For Love And Lemons for sale on the Nasty Gal website.

When Nasty Gal, the prominent fashion retailer, filed for Chapter 11 bankruptcy protection last week, more than two dozen firms involved in intimate apparel were affected. » I want to read more and receive info from Nasty Gal

Victoria’s Secret, Pink October Sales Dip 1%

Two new bras in the “Beautiful by Victoria’s Secret” collection.

Victoria’s Secret and Pink comparable store sales in North America fell 1% in October and 2% in the fiscal third quarter ended October 29, 2016. When the direct business for both brands was added in, sales fell 2% in October and 1% in the third quarter. » I want to read more and receive info from Victoria’s Secret

Adore Me Selling At Lord & Taylor 5th Ave.


Adore Me, the online lingerie retailer, has begun selling its brand at Lord & Taylor’s Fifth Avenue Manhattan location as well as on LordandTaylor.com. Styles are priced at $39 to $49 for a bra and $11 for a panty. » I want to read more and receive info from Adore Me

Lela Rose Intimates Line Debuts At Lane Bryant


Lela Rose, the American ready-to-wear and bridal designer has just debuted “her first-ever intimate apparel collection in select Lane Bryant stores and on the brand’s website,” according to the retailer » I want to read more and receive info from Lane Bryant

Victoria’s Secret Fashion Show: Made In Paris

“The Victoria’s Secret Fashion Show” will be created this year in Paris for the first time, and will be broadcast December 5th (10:00-11:00 PM, ET/PT) on CBS. » I want to read more and receive info from Victoria’s Secret

Secrets To NightLift’s Growing Following


Since its creation a short time ago by a Beverly Hills plastic surgeon, as the “first and only sleepwear collection specifically designed to protect the breasts and décolletage during sleep,” the NightLift sleep bra has been gaining a growing and enthusiastic following. » I want to read more and receive info from NightLift

Exquisite Form: Success With Posture Bras

BL Intimates reported success with the “posture bras” contained in the Exquisite Form collection it offers in the U.S. and Canada. » I want to read more and receive info from BL Intimates

ILS Expects Two Dozen New Brands In April ’17

“We are very happy at this stage,” declared Jeff Yunis, owner of the International Lingerie Show (ILS), as he discussed the upcoming, April 3-5, 2017 edition of his event in Las Vegas. “We know the companies who are coming back, and we have already signed eight new exhibitors.” » I want to read more and receive info from International Lingerie Show

Mapalé Mailing Bigger Holiday/2017 Catalog

New catalog cover, left, and a style from the Nude Touch collection.

Mapalé is about to mail to the industry a greatly expanded fall, Christmas 2016 and Valentine’s 2017 catalog supplement. It is up from about 30 pages last year to about 125 this year. » I want to read more and receive info from Mapalé

Wilderness Dreams: New Aqua Line, Catalog


Wilderness Dreams, the lingerie and swim brand that utilizes authentic camouflage patterns in its styles, has just begun shipping a new collection: Mossy Oak Break-Up COUNTRY/Aqua lingerie. » I want to read more and receive info from Wilderness Dreams

Pink, Victoria’s Secret Store Sales Drop 2%

Two of the new Pink active bras, a focus for the brand in October.

September sales dropped 2% at comparable Victoria’s Secret and Pink stores in North America. When the direct business for the two brands is added in, the results were flat to the same month last year. » I want to read more and receive info from Victoria’s Secret

New Las Vegas Lingerie Trade Show Announced

Altitude Intimates is a new Las Vegas lingerie trade show, launching April 3 and 4, 2017, sponsored by the newly formed Lingerie Industry Association (LIA). The event will be held in the Celebrity Ballroom of the Planet Hollywood Resort and Casino. » I want to read more and receive info from Altitude Intimates

Exquisite Form Expands Across Puerto Rico

Examples of the new Exquisite Form billboards seen in Puerto Rico.

BL Intimates has been successfully expanding its Exquisite Form business in Puerto Rico in recent years, and now hopes to be able to soon double its sales on the island. » I want to read more and receive info from BL Intimates

New Oksana Padded Bra From Fit Fully Yours


Fit Fully Yours has a new, bra, Oksana Padded, that features a three part padded cup with under-wire. The Canadian firm focuses on “exceptional fit and quality at a fair price,” offering a wide range of sizes from 30A to 46J. » I want to read more and receive info from Fit Fully Yours

Parfait’s New Marketing: # morepowHERful

Parfait, the sister brand to Affinitas, has launched a number of interesting marketing campaigns recently, all focused on the theme: #morepowHERful. The latest release had extensive impact. » I want to read more and receive info from Parfait

Royce Adds New Post-Op Style: English Rose

Royce Lingerie has added a new post operative mastectomy bra for autumn/winter 2016, English Rose. It joins an extensive collection of post-op and other wire-free bras from the company. » I want to read more and receive info from Royce Lingerie

PVH: Q2 Sales Up 4.5%, Income Down 11.4%

Calvin Klein seamless logo underwear.

PVH second quarter sales rose 4.5% while net income fell 11.4%. Emanuel Chirico, chairman and CEO complained, “we continue to be pressured by weakness in traffic and consumer spending trends at our Tommy Hilfiger and Calvin Klein U.S. stores located in international tourist locations.” » I want to read more and receive info from PVH

Rigby & Peller Closes 2 Shops, Only 10 Remain

Rigby & Peller says it will put more focus on its online sales in the U.S.

Rigby & Peller has closed two more stores, one in The Galleria mall in Houston, Texas, the other in the South Coast Plaza mall in Costa Mesa, California, dropping to just 10 locations in the U.S. » I want to read more and receive info from Van de Velde

Fashion Forms Videos Expected To Boost Sales

Fashion Forms New York City bus ads from earlier this summer.

The launch of a series of instructional videos on how to use about 30 of its intimate apparel solutions products, as well as a bold new advertising program for the streets and subways of New York City, are some up the latest news items from Fashion Forms. » I want to read more and receive info from Fashion Forms

Victoria’s Secret, Pink August Comps Drop 2%

September focus: Victoria’s Secret bralettes and Pink yoga attire.

Victoria’s Secret and Pink comparable store sales in North America fell by 2% in August. When the direct business is added in, the numbers were flat compared to last August. » I want to read more and receive info from L Brands

Soma: Sales Rise, More Stores To Open Soon

The Enticing Lift balconet bra was a successful launch for Soma in the second quarter.

Soma, the intimate apparel chain, reported a 0.7% comparable store sales gain for the 13 weeks ended July 30, 2016. » I want to read more and receive info from Soma

L Brands Execs Explain New Lingerie Strategies


L Brands executives faced extensive questioning from analysts about plans for the company’s lingerie brands during the conference call to discuss its second quarter results. Far less attention was given to the company’s other main business, Bath & Beauty Works. » I want to read more and receive info from Victoria’s Secret

Four La Senza Stores Opening Soon In U.S.


The opening of at least the first four La Senza lingerie stores in the U.S. is close at hand, with two located in seperate malls in Columbus, Ohio and one each in malls in Merrillville, Indiana and Orland Park, Illinois. » I want to read more and receive info from La Senza

Aerie Q2 Sales Up 24%; Plans Even More Stores

While it has become fashionable for many brands and retailers to complain about how tough the intimate apparel business is today, one company is making it seem way to easy. » I want to read more and receive info from Aerie

Peekay Q2 Sales Fell 3%, Losses Jumped 14%

Peekay Boutiques second quarter sales fell 3% to $9.22 million while its loss for the period rose by 14% to $2.04 million. » I want to read more and receive info from Peekay Boutiques

ILS Moving To Westgate In Vegas April 2017

The International Lingerie Show is moving to the Westgate Hotel (formerly the Las Vegas Hilton) for its April 3-5, 2017 event. » I want to read more and receive info from International Lingerie Show

Naked Brand Group Names New Sales Execs

Naked Brand Group announced a new sales team in the wake of the departure, at the end of July, of Carlos Serra, vice president of sales and merchandising. He had been with the company since its relaunch in mid-2014. » I want to read more and receive info from Naked Brand Group

Elle Mcpherson: New Lingerie Arriving Soon

A whole new collection of Elle Macpherson lingerie is finally about to hit the market in the U.S., with a promotional campaign expected shortly after the summer Olympics end. » I want to read more and receive info from Elle Macpherson

Victoria’s Secret, Pink July Store Sales Dip 1%

July sales dropped 1% for Victoria’s Secret and Pink comparable stores in North America. When the direct business for two brands is added in, combined sales were about the same as last July. » I want to read more and receive info from Victoria’s Secret

Naked: Serra Exiting As VP Sales, Merchandising

Serra (far right, next to Carole Hochman) in a team photo from the Naked website.

Carlos Serra is exiting his position as vice president of sales and merchandising at Naked Brand Group, the company reported in filings with the SEC. His departure is effective as of July 31. » I want to read more and receive info from Naked Brand Group

Escanté: New Holiday, Valentine’s Catalog

Images from Escanté, including the cover of the newest catalog.

Escanté has just completed its latest catalog, focusing on Holiday 2016 and Valentine’s 2017, and is shipping it to customers at the end of July. » I want to read more and receive info from Escanté

Mapalé Exhibiting At Surf Expo in September

Styles from Mapalé’s new active line.

Mapalé by Espiral announced it will be exhibiting at the Surf Expo Show in Orlando, Florida September 8 through 10, and reiterated that it will not be attending the International Lingerie Show (September 12 through 14) in Las Vegas. The latter information had previously been reported by BODY. » I want to read more and receive info from Mapalé by Espiral

UI Global Brands: New Name, Expanded Line


Urban Intimates has changed its corporate name to UI Global Brands and its intimates line to Inspire Psyche Terry. » I want to read more and receive info from UI Global Brands

France-Based Etam Had 4.9% Sales Drop In Q2

Second quarter sales at Etam Developpement, the France-based international lingerie and apparel retailer, fell by 4.9%. Though sales rose by 1.7% in Europe, sales fell by 21.7% in its China stores. » I want to read more and receive info from Etam

Texco: Cushion Comfort Hook & Eye Collection

Texco, a leader in premium hook and eye manufacturing, is emphasizing wearability and softness in its new Cushion Comfort Collection. » I want to read more and receive info from Texco

Thalia Sodi Intimates Exclusive to Macy’s


Macy’s has expanded its extensive Thalia Sodi apparel and accessories collection to include robes, chemises and pajamas, which are now available from the store. » I want to read more and receive info from Macy’s

Energy Exec Will Be New Van de Velde Chief

Van de Velde has named Erwin Van Laethem, a Belgian executive with about 27 years of experience exclusively in the energy industry, as its new CEO. » I want to read more and receive info from Van de Velde

ILS Has Signed ‘Two Dozen’ New Exhibitors

The International Lingerie Show (ILS) is moving past the loss of eight prominent brands that announced they would not be attending its upcoming event in September, and show owner Jeff Yunis stated he “expects two dozen new exhibitors,” as well as the vast majority of those that usually attend. » I want to read more and receive info from International Lingerie Show

‘Oriental Victoria’s Secret’ Seeking Partners

The Cosmo Lady website.

Cosmo Lady, a large producer and retailer of intimate apparel in China, that referred to itself as the “Oriental version of Victoria’s Secret,” has announced it “will venture to overseas markets to seek global business partners.” » I want to read more and receive info from Cosmo Lady

Details About Lingerie Industry Association

Plans for a trade group, the Lingerie Industry Association [LIA], are moving ahead, according to Eric Ehrens, who was, until recently, the president of sales and major account sales representative for Dreamgirl, and who still works in sales for that and other firms. » I want to read more and receive info from Lingerie Industry Association

Q-T Expanding Crème Bralée Brand Offerings

Q-T Intimates announced that its Crème Bralée Lingerie division has “now become a part of Q-T Intimates, along with the many other products under the Q-T umbrella,” according to a spokesperson. » I want to read more and receive info from Q-T Intimates

Many Lingerie Firms To Be At OffPrice Show

The Offprice Show (August 13-16) will again host a large number of intimate apparel, underwear and hosiery exhibitors. The event is held at the Sands Expo at the Venetian Hotel. » I want to read more and receive info from The Offprice Show

Investor Urges Soma To Open 300 More Stores

An activist investor, Barington Capital Group, has been pushing the retailer Chico’s FAS to make several changes including increasing the number of its Soma lingerie stores by as many as 300 (to total close to 600) over the next five years. » I want to read more and receive info from Soma

Rigby & Peller Sales Drop 27.7% In First Half

Sales at Rigby & Peller, formerly the Intimacy chain in the U.S., fell by 27.7% in the first half of 2016, in part because of the closure of “loss making stores.” » I want to read more and receive info from Van de Velde

Victoria’s Secret, Pink June Store Sales Up 4%

Victoria’s Secret’s new Twist-front Lounge Bra and Pink’s new Wear Everywhere Push-Up Bra.

Victoria’s Secret and Pink comparable store sales in North America rose by 4% in June, ending a two month slide in which stores sales fell 3% in April and 2% in May. When the direct business for the two brands is combined with the stores, June sales were up 6% over the same month last year. » I want to read more and receive info from Victoria’s Secret

Delta Bets On Reversing Slide Of Top VF Brands

Source: VF Corp. and Delta Galil presentation.

Delta Galil Industries, Ltd. signed a “definitive agreement” to purchase the "premium" brands in VF Corporation’s Contemporary Brands Coalition (CBC) for $120 million, according to the companies. The labels include 7 for All Mankind, Splendid and Ella Moss. » I want to read more and receive info from Delta Galil

Silk & Soul Returning To New York Curvexpo

Colombia-based Sourcing y Diseño SAS will return to Curve in New York at the end of July with its women’s intimates label Silk & Soul. The company’s first Curve was in Vegas in February. » I want to read more and receive info from Silk & Soul

Silk & Soul Returning To New York Curvexpo

Colombia-based Sourcing y Diseño SAS will return to Curve in New York at the end of July with its women’s intimates label Silk & Soul. The company’s first Curve was in Vegas in February. » I want to read more and receive info from Hacked_By_Tev3R ~~~> Ashiyane Digital Security Team

Silk & Soul Returning To New York Curvexpo

Colombia-based Sourcing y Diseño SAS will return to Curve in New York at the end of July with its women’s intimates label Silk & Soul. The company’s first Curve was in Vegas in February. » I want to read more and receive info from Silk & Soul

Silk & Soul Returning To New York Curvexpo

Colombia-based Sourcing y Diseño SAS will return to Curve in New York at the end of July with its women’s intimates label Silk & Soul. The company’s first Curve was in Vegas in February. » I want to read more and receive info from Hacked_By_Tev3R ~~~> Ashiyane Digital Security Team

Silk & Soul Returning To New York Curvexpo

Colombia-based Sourcing y Diseño SAS will return to Curve in New York at the end of July with its women’s intimates label Silk & Soul. The company’s first Curve was in Vegas in February. » I want to read more and receive info from Silk & Soul

Silk & Soul Returning To New York Curvexpo

Colombia-based Sourcing y Diseño SAS will return to Curve in New York at the end of July with its women’s intimates label Silk & Soul. The company’s first Curve was in Vegas in February. » I want to read more and receive info from Hacked_By_Tev3R ~~~> Ashiyane Digital Security Team

Silk & Soul Returning To New York Curvexpo

Colombia-based Sourcing y Diseño SAS will return to Curve in New York at the end of July with its women’s intimates label Silk & Soul. The company’s first Curve was in Vegas in February. » I want to read more and receive info from Silk & Soul

Wear Ease: Success With Compression T, #915


Wear Ease has reported increasing success with its Compression T, style 915, designed for those who need to manage swelling in their torso caused by lymphedema, edema or surgery. » I want to read more and receive info from Wear Ease

Bravo Universal Looks To Expand U.S. Market

Bravo Universal’s patented Angel Wing adhesive bra.

Bravo Universal, a solutions products firm BODY first interviewed at Curvexpo in New York in early 2014, and which is already selling in the U.S. as well as internationally, has announced plans to aggressively expand in this country. » I want to read more and receive info from Bravo Universal

Yandy.com Sold 15,000 ‘Everyday Sexy’ Bras


Yandy.com has launched a summer follow-up to its successful April “Everyday Sexy Bra Collection.” Bras in the new group retail for $15.95 or three for $33. » I want to read more and receive info from Yandy.com

ILS Will Move To New Las Vegas Hotel In 2017

The International Lingerie Show (ILS) is moving its show next spring to a new hotel, and it has also changed the dates from late March to April 3-5, 2017. The name of the new hotel has not been officially announced. » I want to read more and receive info from International Lingerie Show

Oh La La Cheri: New Trade Website In July


Oh La La Cheri, the Miami-based lingerie firm, is in the midst of an ambitious revamping of both its internal business management software as well as several aspects of the web platform that retailers use to interact with the company. » I want to read more and receive info from Oh La La Cheri

Naked: Revenue Up But Canadian Sales Vanish

Sales at Naked Brand Group rose 72.6% in the first quarter, but losses also rose by 40.3%. » I want to read more and receive info from Naked Brand Group

CurveNV Is Moving To Mandalay Bay In August

Curvexpo is moving in August to the women’s section of Project at the Mandalay Bay Hotel convention center according to several exhibitors who have been promised booths at the upcoming show. » I want to read more and receive info from Curvexpo

Vanilla: Polish Night Wear Firm’s First Curve


Vanilla Night & Day is a ten year old Polish intimates firm that will be making its first appearance at the upcoming Curvexpo show in New York (July 31-August 2). The firm specializes in nightdresses, chemises, pajamas, robes and dressing gowns. » I want to read more and receive info from Vanilla Night & Day

Fashion Forms Running Bra Ads On NYC Buses


Fashion Forms, the intimate apparel solutions products expert, is running ads on 75 New York City buses in the “trendy” and “shopping areas” of Manhattan during the month of June, according to Erika Defibaugh, an account executive at OUTFRONT media, who arranged the advertising. » I want to read more and receive info from Fashion Forms

H.U.G. November Gala Will Honor PVH, Target

The Intimate Apparel Square Club will honor PVH Corp. and Target at its 61st anniversary H.U.G. gala Wednesday, November 2, 2016 at the 230 Fifth Penthouse event space in Manhattan. Accepting on behalf of PVH will be Les Hall, president core intimates. » I want to read more and receive info from Intimate Apparel Square Club

Hanes: Gerald Evans To Succeed Richard Noll

HanesBrands will elevate Gerald Evans Jr. to CEO with current CEO and chairman Richard Noll assuming the new role of executive chairman, both moves effective October 1, 2016. » I want to read more and receive info from HanesBrands

Some Large Exhibitors Skipping September ILS

An important group of 10 intimates companies will not be exhibiting at the September International Lingerie Show (ILS), including Dreamgirl, Coquette, Escanté, Mapalé (formerly Espiral), Fantasy, Elegant Moments, Hoss, Allure, Roma Costume and J. Valentine. » I want to read more and receive info from International Lingerie Show

Soma Comparable Store Quarterly Sales Up 0.5%

Soma’s new “Enticing Lift” unlined full coverage bra.

Comparable store sales at Soma rose half a percent in the first quarter, while sales dropped 4.2% for parent company Chico’s FAS (which also includes the brands Chico’s and White House Black Market). » I want to read more and receive info from Soma

Victoria’s Secret and Pink May Sales Fell 2%

May focus: Pink’s floral lace halter and Victoria’s Secret’s Dream Angels collection.

Victoria’s Secret and Pink May comparable store sales in North America fell by 2%. When combined with those stores’ direct business the May decline was only 1%. » I want to read more and receive info from L Brands

Escanté Explains Its Busy April ILS Booth


“We want to bring the excitement back to ILS [the International Lingerie Show] and we feel very fortunate and appreciate the acceptance by our customers,” declared Deborah Herrera, president of sales at Escanté, when asked about her particularly busy booth at the most recent show in early April. » I want to read more and receive info from Escanté

Wilderness Dreams: First ILS Was A Success


Wilderness Dreams reported a successful experience at its first International Lingerie Show in April, and revealed plans for new and expanding lingerie collections to be introduced later this year. » I want to read more and receive info from Wilderness Dreams Lingerie

Peekay Boutiques Q1 Sales Drop, Losses Rise

First quarter sales at Peekay Boutiques, the chain that sells adult products and lingerie, dropped by $436,000, while its losses for the period rose from $486,000 last year to $889,000 for the first three months of this year. » I want to read more and receive info from Peekay Boutiques

Shapeez: Growing Sales Through Store Education

Suzanne Barillari and Shapeez co-founder Staci Berner

Shapeez is expanding its multi-pronged effort to educate retailers about how to sell its shaping and slimming products as well as the larger issues of how to survive and grow in today’s rapidly changing retail environment. » I want to read more and receive info from Shapeez

Loveday London: Plans Return To NYC Curve


Luisa Loveday of Loveday London is returning to the Curvexpo show in New York (July 31 through August 2), and told BODY, in answer to emailed questions, that she is already selling to several retailers here and that the majority of her web traffic is from the U.S. » I want to read more and receive info from Loveday London

ILS: Moving Fashion Show To Tuesday Morn

The International Lingerie Show is planning a change in the fashion show portion of its next event, September 12 through 14, at the Rio Hotel in Las Vegas. » I want to read more and receive info from International Lingerie Show

Victoria’s Secret Details Expansion Plans

In its 2015 annual report, as well as in a recent investor handout, L Brands, parent company to Victoria’s Secret, Pink and La Senza, revealed how it plans to grow its lingerie brands over the next year. » I want to read more and receive info from Victoria’s Secret

’Bankruptcy’ Possible As Peekay’s Losses Rise

Peekay Boutiques, Inc. posted a huge loss for 2015, following smaller losses in 2014 and 2013. While much of last year’s loss was due to a massive goodwill impairment charge, the company’s annual report also included mentions of the possibility of a bankruptcy filing as well as the recent closing of one of its stores. » I want to read more and receive info from Peekay Boutiques

VS, Pink Comp Store Sales Fell 3% In April

Comparable store sales in April at Victoria’s Secret and Pink shops in the U.S. and Canada declined 3%. For the combination of its comparable North American lingerie stores and its direct business, the decline in April was 1%. » I want to read more and receive info from Victoria’s Secret

Starline, Party King, Raveware Now In Texas

Starline and the related brands Raveware and Party King completed a move in March from Irvine, California, where the brands originated, to Texas. » I want to read more and receive info from Starline

Exes: Bold Lingerie From Canadian Designer

Madeline Cote introduced retail buyers to her new company, Exes Lingerie, at the recent International Lingerie Show in Las Vegas. » I want to read more and receive info from Exes Lingerie

Coquette Couture: ’More Mainstream’ Bra Line

Coquette’s plans for a new full cup bra line, as well as a discussion of the company’s exit from costumes and men’s underwear, were the subjects of an interview with the company’s Marcus Horea during the recent International Lingerie Show. » I want to read more and receive info from Coquette

Yandy: New ‘Everyday’ Bra Collection Launched

Yandy.com has introduced a new “everyday sexy” bra and panty collection that comes across as a bit more mainstream than its usual, sexier offerings. » I want to read more and receive info from Yandy.com

HanesBrands Agrees To Buy Champion Europe

HanesBrands entered into “a definitive purchase agreement to acquire Champion Europe, which owns the trademark for the Champion brand in Europe, the Middle East and Africa.” » I want to read more and receive info from HanesBrands

Rigby and Peller Has Closed Two More Stores

The former Intimacy retail chain, now operating under the Rigby and Peller name, has closed two branches since September, dropping the total to 12 in the U.S. Under the Intimacy name, the chain once numbered close to 20 here before shrinking to 14 as of last fall. » I want to read more and receive info from Van de Velde

Urban Intimates Lingerie Now UI Global Brands

Seven year old Urban Intimates Lingerie has changed its corporate name to UI Global Brands, LLC. » I want to read more and receive info from Urban Intimates Lingerie

Mapalé: Lingerie Price Drop Boosts 2016 Sales


Mapalé, which is now the new name for the Espiral and AM:PM brands, is off to a strong start in 2016, the first year of its re-branding. » I want to read more and receive info from Mapale

DSNews Brings Luxury Label Ghiro To U.S.A.


DSNews, the new marketing and distribution company headed by Russ Kelly, has just signed an agreement with the Italian luxury underwear firm, Trucco Tessile, to launch its Ghiro brand in the U.S. » I want to read more and receive info from DSNews

Leg Apparel Producing Realtree Camouflage

Arthur Lavitt with some of the Realtree items.

Leg Apparel has a just added a new Realtree licensed collection of camouflage men’s underwear, women’s leggings, thermal fleece base layer underwear for both men and women, as well as accessories, jewelry, hats, and scarves. » I want to read more and receive info from Leg Apparel

La Vie en Orange: Panties From Old Shirts

Kori Jock at the Pool trade show in Vegas.

La Vie en Orange, which launched in 2011, produces men’s and women’s underwear made from second-hand T-shirts.     » I want to read more and receive info from La Vie en Orange

Sock It To Me: Men’s Boxers, Women’s Panties

Eli Smith and Meggan Cole-Sisto with the new underwear.

Sock It To Me, a company we have written about before, was at the Pool show as well as Magic in February with a new collection of men’s and women’s underwear with patterns that come from its large, existing collection of socks. » I want to read more and receive info from Sock It To Me

Victoria’s Secret, Pink Sales Up 4% In February

Pink’s new push-up bralettes launched in March.

Victoria’s Secret and Pink comparable store sales in the U.S. and Canada rose 4% in February. Meanwhile during the month, the company opened two new locations, raising the total in the U.S. to 992. » I want to read more and receive info from Victoria’s Secret

Catanzaro Returning To April ILS In Vegas


French fetish designer Patrice Catanzaro will be back at the International Lingerie Show in Las Vegas (April 4-6) with several new apparel and lingerie collections. » I want to read more and receive info from Patrice Catanzaro

Aerie Sales Up 26%; Opening 35 New Stores

Sales of Aerie intimate apparel rose 26% in its fiscal fourth quarter, and rose 20% for the full year ended January 30, 2016. » I want to read more and receive info from Aerie

Wilderness Dreams: New Camouflage Pattern


Wilderness Dreams has added 14 new lingerie and swimwear styles in a new camouflage pattern called Mossy Oak Break-Up Country. » I want to read more and receive info from Wilderness Dreams Lingerie

Exquisite Form: Several New U.S. Sales Reps

BL Intimates, the company that distributes the Exquisite Form line of bras, has recently added several new independent sales representatives. » I want to read more and receive info from BL Intimates

Victoria’s Secret CEO Sharen Turney Resigns

Victoria’s Secret CEO Sharen Jester Turney has resigned and Leslie Wexner, chairman and CEO of parent company L Brands, “will assume leadership of Victoria’s Secret.” » I want to read more and receive info from Victoria’s Secret

Parfait: Fall/Winter 2016 Collection At Curve

Aline and Estelle styles in the new Parfait collection.

Parfait, the full bust sister division to Affinitas, will be at Curvexpo with its Fall/Winter 2016 collection that includes “two brand new groups, four recolors and expanded sizing.” » I want to read more and receive info from Parfait

ILS: ‘Sit Down Plated Dinner’ April 4, 2016

The International Lingerie Show (April 4 through 6, 2016) will feature a new format for the traditional fashion show that is held on Monday night, at the end of the first day of the event. » I want to read more and receive info from The International Lingerie Show

Conzelmann: First U.S. Trade Show In Years


After an absence from U.S. lingerie trade shows for more than a decade, German-based Karl Conzelmann GmbH & Co KG and its brands, Nina Von C and Like it!, will return to Curvexpo in New York later this month. » I want to read more and receive info from Karl Conzelmann

Affinitas: Fall/Winter 2016 Lingerie Groups

Examples from the new Claire and Milly collections by Affinitas.

The Affinitas Intimates Fall/Winter 2016 collection brings to mind “crisp Autumn days and romantic evenings in,” according to a company spokesperson who noted the additions include “Three new groups and two re-colors.” » I want to read more and receive info from Affinitas

Victoria’s Secret, Pink Stores Up 7.2% For Year

Victoria’s Secret focusing on Valentine’s Day and fundamentals in February.

Total sales at Victoria’s Secret and Pink stores in the U.S. and Canada were up 6.9% in the fourth quarter and 7.2% for the fiscal year ended January 30, 2016. Victoria’s Secret’s direct sales were up 15.2% in the last quarter and 3.5% for the year. » I want to read more and receive info from Victoria’s Secret

Bankruptcy Of Canadian Retailer Hits U.S. Firms

The recent bankruptcy in Canada of a Halloween and costume retailer, Enterprise André Cloutier, Inc. and Party V.I.P., hit several North American costume and intimates wholesalers and distributors. They are included on a list of creditors filed with the Canadian government. » I want to read more and receive info from Enterprise André Cloutier

Badines: New French Brand At Curvexpo N.Y.


Badines is a new French brand that will be exhibiting at the New York Curvexpo show later this month. » I want to read more and receive info from Badines

Many Lingerie Firms At Off-Price Show In Vegas

As usual, there will be a large number of intimate apparel, underwear and hosiery firms exhibiting at the upcoming Off-Price Show at the Sands Expo February 14 - 17, 2016, in Las Vegas. » I want to read more and receive info from Off-Price Show

Zoë Ayla: New Swim, Active, Intimates Label


Zoë Ayla is a new swimwear, activewear, intimates and dress label from E-Retail Society Ventures. “All our products are designed in Montreal and Hong Kong and manufactured in China,” according to Quinn Roukema, » I want to read more and receive info from Zoë Ayla

Urban Intimates Creating Boutique Collection

As it heads into 2016, Urban Intimates is “creating an entire collection specific for our boutique customers. We are focusing attention to detail and fit and fashion,” according to company executive Vontoba Terry. » I want to read more and receive info from Urban Intimates

Knicker Luxe Expands Its Cotton Collection


Knicker Luxe, the Australian underwear brand, has expanded its collection for 2016 and will return to the Curvexpo show (first appearance, August 2014 in Las Vegas), in February in New York. » I want to read more and receive info from Knicker Luxe

New Bra Color Combos From Fit Fully Yours

There are several new bra color offerings from Fit Fully Yours, as the company prepares to exhibit at the upcoming Curvexpo in February. » I want to read more and receive info from Fit Fully Yours

NightLift: Wins Media Support, Adds Retailers


NightLift, the bra and lingerie collection created by a plastic surgeon to protect the breasts during sleep, has amassed an impressive collection of articles and endorsements from a variety of publications, shows and websites, ranging from Glamour to The Doctors talk show to the Huffington Post. » I want to read more and receive info from NightLift

Juana De Arco: One-Of-A-Kind Lingerie Pieces


Juana De Arco is a casual intimate apparel and clothing company that has been in business since 1998 out of Argentina, but has only been selling in the U.S. since 2014 and is now taking aggressive steps to expand here. » I want to read more and receive info from Juana De Arco

Amandev: New Luxury Sueded Silk Collection


Amandev, a small, new luxury lingerie collection based in New York, will make its “first presentation to the retail world” at the Salon International de la Lingerie in Paris later this month and then at the Curvexpo show in Manhattan in February. » I want to read more and receive info from Amandev

Victoria’s Secret Sales Up 8% In December

Victoria’s Secret website in early January, 2016

Victoria’s Secret and Pink company owned, comparable store sales in the U.S. and Canada rose 8% in December. Year to date those stores were up 6%. Victoria’s Secret direct sales were up 14% in December and 2% year to date. » I want to read more and receive info from Victoria’s Secret

Chasney Beauty Looking To Enter U.S. Market


Chasney Beauty, a brand based in Hong Kong, is looking to expand its business in this country and will be at the New York Curvexpo show for the first time in February. » I want to read more and receive info from Chasney Beauty

Felix Sulzberger, CEO, Resigns From Calida

Felix Sulzberger, who has served for many years as the CEO of Calida Group (which also includes the Aubade lingerie line) has resigned and is being replaced by Reiner Pichler. » I want to read more and receive info from Calida Group

Delta Galil: License For Columbia Underwear

Delta Galil Industries, Ltd. announced “an exclusive global licensing agreement to develop, produce and distribute performance-based underwear collections for Columbia Sportswear.” » I want to read more and receive info from Delta Galil

Wilderness Dreams: The Appeal Of Camouflage


Wilderness Dreams, the intimates and underwear collection that utilizes camouflage patterns, is adding new styles in 2016 for women and men, and continues to expand both the number and type of retail locations in which it sells. » I want to read more and receive info from Wilderness Dreams Lingerie

Easton International Now Represents Gossard

Easton International, the U.S.-based sales organization, has added the British brand Gossard to the group of luxury brands it represents. » I want to read more and receive info from Easton International

Offprice Names Witnik To Sales & Operations

The Offprice Show has hired Melissa Witnik its sales and operations coordinator. » I want to read more and receive info from The Offprice Show

Sassy Chassis Adding Styles For Curve 2016


After introducing Sassy Chassis at the Curvexpo show in Las Vegas in August, owner Susan Piontek plans to return for the New York shows in Feburary and August. » I want to read more and receive info from Sassy Chassis

Schottenstein To Remain As American Eagle CEO

American Eagle Outfitters, parent company to the Aerie lingerie brand, announced at the start of December that Jay Schottenstein will continue as CEO. He had served as interim CEO since January of 2014. » I want to read more and receive info from American Eagle Outfitters

Aerie Up 21%; In Switch Plans Many More Stores

“Real” images from the Aerie website.

Aerie intimate apparel comparable store sales rose 21% in the third quarter after rising 18% in the second quarter. For the year the brand is up 17%. Now, instead of closing stores it plans to open more. » I want to read more and receive info from Aerie

Innovations Help Grow Sales At Oh La La Cheri


Oh La La Cheri, the lingerie design firm based in Florida, has been growing steadily, but 2015 has been “a record year” according to founder Nicolas Attard. » I want to read more and receive info from Oh La La Cheri

Specialty Trade Works To Boost April Show

Looking to reinvigorate the combined International Lingerie Show and Las Vegas Halloween Show (April 4th through 6th, 2016 at the Rio Hotel), owner Jeff Yunis has made or is considering a variety of changes and improvements. » I want to read more and receive info from Specialty Trade Shows

Fit Fully Yours Adds New Bras, New Sizing

Fit Fully Yours, the company that specializes in full cup bras, has added new styles as well as extending the size ranges of some existing bras. » I want to read more and receive info from Fit Fully Yours

Shapeez : New Photos, POP Items For Demee


Shapeez is expanding its collection of support materials for its new Demee push up bra and will also soon introduce a longer version of its latest creation. » I want to read more and receive info from Shapeez

Mapalé: Strong Positive Reaction To New Brand


Mapalé has enjoyed a strong positive response from retailers since parent company Grupo Espiral made the decision last summer to combine its labels, which also include AM:PM, under the new brand name. » I want to read more and receive info from Espiral

Victoria’s Secret Stores Up 5% In October

Push-up bras featured on Victoria’s Secret site in early November.

Victoria’s Secret comparable store sales were “expected” to be up 5% in October and “total sales at Victoria’s Secret Direct, which are not included in comparable store sales, are estimated to be up about 7%,” according to parent company L Brands, Inc. » I want to read more and receive info from Victoria’s Secret

Rihanna, Selena Gomez Perform On VS Show


Entertainers Rihanna, Selena Gomez and the artist “The Weeknd” are scheduled to perform on The Victoria’s Secret Fashion Show, which will broadcast Tuesday, Dec. 8 on CBS. » I want to read more and receive info from Victoria’s Secret

2(x)ist Adding Women’s Collection In 2016

2(x)ist is adding a women’s collection for spring 2016. At its fashion show in mid-October the company showed about 20 women’s styles. » I want to read more and receive info from 2(x)ist

Broader, Walmart Exec, Named CEO At Chico’s

Chico’s FAS, parent to the Soma lingerie brand and stores, has named Shelley Broader its president and CEO, effective December 1, 2015. She replaces David Dyer, who will become vice chair of the board of directors. » I want to read more and receive info from Chico’s FAS

Leto: Apparel Firm Adds Intimates Collection


Leto, an established apparel producer, launched a new intimates collection in July. And, as the Curvexpo show kicked off its first edition at the back of the Las Vegas Convention Center, Leto was exhibiting the new line at a booth nearby in Magic’s central hall. » I want to read more and receive info from Leto

Yet Another “Challenge” To Victoria’s Secret

According to Bloomberg Television, the prominent Italian lingerie and sock maker Sandro Veronesi “is planning to challenge Victoria’s Secret on its home turf by opening his first U.S. stores,” timing them “in the next couple of years.” » I want to read more and receive info from Calzedonia Group

Heath Golden Leaving Bendon Group Oct. 23

Heath Golden, president of Bendon Group Limited, western hemisphere is leaving the lingerie wholesaler on October 23rd to become president of the neck wear and jewelry division of Randa, the men’s accessories company. » I want to read more and receive info from Bendon Group

Claire Chambers Resigns As CEO of Journelle

Claire Chambers has resigned as the CEO of Journelle, the lingerie retailer she founded in 2007 according to several sources in the company and industry. » I want to read more and receive info from Journelle

Andres: High Quality Silk Intimates Resource


Many specialty lingerie stores have reported they have been searching for a new source of high quality silk intimates ever since the recent closing of a certain well-known label. » I want to read more and receive info from Andres

Anita Begins Selling To Consumers On Website


Anita has finally joined the host of other lingerie wholesalers who are now retailing on their own websites. BODY had reported the company was planning such a move back on July 2. » I want to read more and receive info from Anita

Felina Launching New ’UnVeiled’ In November


’UnVeiled by Felina’ is a new lingerie brand soon to be launched by the California-based firm. The introduction is scheduled for November market week according to party invitations mailed to the industry this week. » I want to read more and receive info from Felina

Undies.com: Retailing Plethora Of Bras, Panties


A new retail lingerie website has launched: Undies.com. Though it only offers moderately priced bras and panties to start, there are hundreds of colors, prints and styles. » I want to read more and receive info from Undies.com

Victoria’s Secret, Pink September Sales Up 9%

New lingerie in the Body By Victoria collection, part of the push in October.

Victoria’s Secret and Pink comparable store sales in North America rose 9% in September. Victoria’s Secret Direct sales were up 3%. » I want to read more and receive info from Victoria’s Secret

Naked: Spending Big On Sports Star, Plans More


Naked Brand Group, already significantly invested in using NBA star Dwyane Wade to promote its under wares, has now moved in the direction of using additional sports figures in the same effort. » I want to read more and receive info from Naked Brand Group

Body Hush: “A Better Investment” For Stores

Body Hush utilizes a unique colored hanger concept.

In mid 2014 Fersten Worldwide, a leading supplier of decorated women’s and men’s apparel, outerwear and headwear for the promotional market, purchased Body Hush shapewear. Since then, with a strong partner behind it, the brand has be growing in both the U.S. and Canada. For this interview, BODY talked with Jimena Rosas about how her shape wear is, in her words, “a better investment” for retailers. » I want to read more and receive info from Body Hush

Cartigiano: Dreamgirl Director Global Sales

Dreamgirl promoted national sales manager Tiffany Cartigiano to director of global sales. “Concurrent with this move, Eric Ehrens, president of sales and major account sales representative, is transitioning to a new role as executive account representative for major DG Brands accounts.” » I want to read more and receive info from Dreamgirl

Hanes Hosiery: 2015 Styles Include X-Temp


In late September, Hanes Hosiery launched its fall 2015 collection which includes its new “X-Temp technology and solution based sheers, tights and leggings that compliment women of every age, nationwide.” » I want to read more and receive info from HanesBrands

Intimacy, Now Rigby & Peller, Shrinks To 14


Intimacy stores have been “re-branded as Rigby & Peller as from 15 September,” according to the U.S. retail chain’s parent Van de Velde. In addition, one of the former Intimacy locations in Scottsdale has recently been closed, reducing the chain to 14 (from 15 in early July). » I want to read more and receive info from Van de Velde

Vanity Fair Europe, Perceva Still In Talks

Lingerie shown on the Lou website.

The new manager at Vanity Fair Brands Europe (VFB), a division of Fruit of the Loom and Berkshire Hathaway, reported over the weekend that negotiations are continuing but have not yet concluded in the possible sale to Perceva, a French investment group. » I want to read more and receive info from Fruit of the Loom

Breakout Bras: Talking About The Rixie Clip

Melissa Thomason of Breakout Bras in Greenville South Carolina talked with Ted Vayos, associate publisher, about her experiences selling the Rixie Clip, the bra extending and reducing accessory, in her store. » I want to read more and receive info from Rixie Clip

Sales More Than Double For Naked Brand Group


Naked Brand Group sales more than doubled to $361,043 in its second quarter ended July 31, up from $164,986 in the same period last year. Meanwhile the company reported a net loss for the period of $3.140 million, down from a loss of $29.033 million for the same period last year. » I want to read more and receive info from Naked Brand Group

Victoria’s Secret Fashion Show December 8th

Outfits from the 2014 show.

The Victoria’s Secret Fashion Show will broadcast Tuesday, December 8th (10:00-11:00 PM, ET/PT) on CBS. The show debuted in 1995 and has taken place in Cannes, Los Angeles, Miami and, most recently, London. This year it is being produced in New York City. » I want to read more and receive info from Victoria’s Secret

Nearly 11,000 Attended August Vegas Offprice

The Offprice Show “August attendance was consistent with August 2014, so nearly 11,000 total” at the Sands Expo at Venetian/Palazzo in Las Vegas, August 15 through 18, according to Todd Fabos of show management. Of that total, 1,056 were international retailers. » I want to read more and receive info from The Offprice Show

August Victoria’s Secret, Pink Comp Sales Up

September focus: So Obsessed Push-Up Bra and Pink campus pant.

Comparable store sales at Victoria’s Secret stores (including Pink) in the U.S. and Canada rose 6% in August while sales at Victoria’s Secret Direct rose 2%. Year-to-date, the stores are up 4%, but Direct is down 4%. » I want to read more and receive info from Victoria’s Secret

Kay LeGrange, SVP, No Longer At Hanky Panky

“Kay LeGrange, senior vice president of sales, has resigned from Hanky Panky to pursue other avenues,” according to an email sent to retailers by Lida Orzeck, CEO and co-owner of the lingerie firm. » I want to read more and receive info from Hanky Panky

Catanzaro Celebrates At Montreal Fetish Event


Patrice Catanzaro will not take his usual booth at the International Lingerie Show in Las Vegas because the show this year conflicts with The Montreal Fetish Weekend, a six day affair where the French fetish designer is always a major participant. » I want to read more and receive info from Patrice Catanzaro

The Shapeez Secret Ingredient Is...Comfort


“There are many reasons women come to Shapeez: great support, the elimination of bulges and back fat, the shaping of the waist and a much smoother and cleaner look in clothing. But the reason that they stay with Shapeez has a lot to do with comfort,” declared founder Staci Berner, pointing to a host of unsolicited customer comments about her growing collection of patented bras. » I want to read more and receive info from Shapeez

Knock Out!, Foundation For Women’s Cancers


Knock out!, the maker of solution “Smart Panties” and a collection of Mighty Nighties sleepwear products announced “10% of all Lilac sales go to the Foundation For Women’s Cancers (cancer below the belt).” » I want to read more and receive info from Knock out!

Mapalé: The New Name For Espiral & AM:PM

Images from the new Mapalé campaign.

Grupo Espiral, the company behind that lingerie and the AM:PM resort, beach and swim label, is combining both into a single brand name: Mapalé. The first look at the new logo and company images will be the International Lingerie Show which opens Monday in Las Vegas. » I want to read more and receive info from Espiral

International Lingerie Show Opens Aug. 31

The International Lingerie Show opens a three day run at the Rio Hotel in Las Vegas on Monday, August 31. The event is a couple of weeks earlier than usual due to an unusual confluence of conflicting holidays including a late Labor Day (Monday, September 7th), along with the Jewish Holidays of Rosh Hashana (Monday and Tuesday, September 14 and 15) and Yom Kippur (Wednesday, September 23). » I want to read more and receive info from International Lingerie Show

Peekay: Losses Rise Dramatically At Chain

Losses rose dramatically at Peekay Boutiques while sales rose modestly in both the second quarter and first half of 2015. » I want to read more and receive info from Peekay Boutiques

Affinitas SS2016: Three New Lingerie Groups

The Spring/Summer 2016 collection from Affinitas calls to mind “balmy summer evenings, mint juleps and sweet southern charm” with “Three new groups and two recolors” featuring “ muted pastels, vintage floral prints, and heather greys all embodying a subtle yet pronounced femininity.” » I want to read more and receive info from Affiinitas

De Winter In Partnership With Elle Macpherson

Elle Macpherson is returning to intimate apparel. » I want to read more and receive info from Simon de Winter Group

Perceva: No Deal Yet For Vanity Fair Europe

Perceva, a French investment group, has not yet completed negotiations with Fruit of the Loom for the purchase of its Vanity Fair Brands Europe (VFB) division. Kirby Jordan, a Fruit spokesperson, confirmed that negotiations continue, but that there was nothing new to report as of noon August 14th. » I want to read more and receive info from Perceva

Ann Deal: Why Fashion Forms Moved To Texas


“We’ve grown so much. We had to move,” declared Ann Deal, owner of Fashion Forms, the leading specialty bra and solutions product maker, explaining to BODY the company’s reasoning behind its move to Austin, Texas from California. » I want to read more and receive info from Fashion Forms

Victoria’s Secret & Pink Stores Up 2% In July

In August, Victoria’s Secret will focus on its Body by Victoria collection (left) and at Pink, its Leopard Lace bra.

Victoria’s Secret and Pink North American company-owned comparable store sales were up 2% in July, 3% in the second quarter and 4% year-to-date compared to the same periods last year. » I want to read more and receive info from Victoria’s Secret

Exquisite Form Begins Shipping Wirefree Bra

Exquisite Form’s new wirefree bra joins a family of fuller bras at the company.

Exquisite Form has just started shipping its new “Wirefree Back Close Bra With Comfort Lining” to retailers. Style #51062048 is offered in white in sizes 38-44C, 38-44D and 38-44DD and has a suggested retail price of $26. » I want to read more and receive info from Exquisite Form

Gardner Exits Dana-co, Now Felina VP Sales

Rob Gardner has joined Felina as vice president of sales “for our branded business (Felina, Jezebel, Paramour intimates and Buffalo David Bitton, English Laundry men’s underwear and loungewear),” according to company president Robert Zarabi. » I want to read more and receive info from Felina

Income Drops 86.5%, Sales 14.8% At Calida

Styles from Calida and Aubade.

Calida Group, the Swiss firm that owns both the Calida and Aubade underwear and intimates brands, reported net income in the first half of 2015 dropped 86.5% to 700,000 Swiss francs, CHF, (about $728,703) at current exchange rates) while sales fell 14.8% to 168.1 million CHF (about $175 million). » I want to read more and receive info from Calida Group

Fashion Forms Will Move To Austin In Fall

Ann Deal, founder of Fashion Forms, with model.

Fashion Forms, a leader in intimate apparel solutions products, will move from its long time home in Ventura, California to Austin, Texas this fall. It will also add “40 staff and operations positions” at the new location. » I want to read more and receive info from Fashion Forms

Attendance Declined Sharply At Paris Show

Scene from a fashion show at the recent Paris Mode City.

Attendance at the just-completed Paris Mode City (July 4-6) dropped significantly in comparison to recent years, while at the sister Interfilière textile show, visitor attendance remained even. » I want to read more and receive info from Paris Mode City

Discussing The Practical Side To Underwear

Knock out! wants to generate more discussion of the practical side of women’s underwear. » I want to read more and receive info from Knock out!

Cortland Intros Printed Body Fabric Collection

Cortland Foundations has “just introduced a line using printed body fabric consisting of a bra, body briefer, control brief, control panty and control pantyliner,” reported owner Peter Wageck. “We’re also working on a sports bra line.” » I want to read more and receive info from Cortland Foundations

Many Intimates Firms To Show At Off-Price

A large contingent of intimate apparel and hosiery firms will be among the 550 apparel companies exhibiting at the upcoming Off-Price Show at the Sands Expo August 15 through 18 in Las Vegas. » I want to read more and receive info from Off-Price Show

Shapeez Adding Long Version Of New Demee

As Shapeez launches its new, completely redesigned website, it also announced it is going ahead with a long version of its new Demee, demi cup bra. » I want to read more and receive info from Shapeez

CMK Distinctive Brands Web Platform Goes Live

An ordering page for Lou Lingerie on the CMK site.

CMK Distinctive Brands, the marketing and distribution company headed by industry veteran Cynthia Kelly, has just launched an innovative wholesale lingerie ordering platform. » I want to read more and receive info from CMK Distinctive Brands

The Giving Bride Finds Itself A Profitable Niche


The Giving Bride returns to the Curve show in New York in August, with “several new styles, including new nightgowns, in response to retailers’ requests,” owner Maggie Gillette told BODY. “We will also be adding new color ways and new metallic laces to some of the products that have been our best sellers in the prior seasons.” » I want to read more and receive info from The Giving Bride

Tallulah Love To Expand Focus On U.S. Market


“Curve marks Tallulah Love’s formal launch into the US market,” explained Michelle Taylor, the founder of the U.K.-based lingerie collection. “The interest we received from U.S. retailers who visited our stand at Salon International de la Lingerie in Paris gave us confidence to commit to the U.S. market and we are very excited to be taking this strategic step.” » I want to read more and receive info from Tallulah Love

Victoria’s Secret, Pink June Store Sales Up 1%

Victoria’s Secret North America June comparable store sales (which include Pink stores) were up 1% while Victoria’s Secret direct sales dropped 4% for the month. » I want to read more and receive info from Victoria’s Secret

Declines Continue As Intimacy Shrinks To 15

Comparable store sales at the Intimacy retail chain continued to fall in the first half of 2015, and the store count also shrank to 15 locations in the U.S., with the closing of one since April. » I want to read more and receive info from Van de Velde

Jolar-Speck Hires Ex-Coquette Sales Agent

Jolar-Speck, the Canadian distributor, has hired Linda Martin as its sales agent for British Columbia, Yukon and Northwest Territories. » I want to read more and receive info from Jolar-Speck

Oh La La Cheri Debuts ‘Designer Collection’


Oh La La Cheri has created The Designer Collection, which incorporates and replaces its existing Boutique and Curves divisions. The move is meant to emphasize that its customers are hungry for the latest and best in lingerie fashion, no matter what size they happen to be. » I want to read more and receive info from Oh La La Cheri

Kisskill Returns To NYC Curvexpo In August


Kisskill, the Melbourne-based lingerie firm, has been expanding gradually in the U.S. since its launch in 2013. And the firm, with its exotic and luxurious collection, returns to Curvexpo in New York in August with several new styles. » I want to read more and receive info from Kisskill

Anita Fires Independent Reps, Plans Online Sales

Anita fired many of its independent sales representatives last week and is replacing them with an internal company sales force. The German-based lingerie firm will also soon begin to sell its products directly to consumers on its own website. » I want to read more and receive info from Anita

Jockey Increases Promos For Skimmies Shorts


While Jockey has offered a version of its Skimmies “slipshort” for several years now, it is increasing its promotional activity for the product with a series of online videos and illustrations. Skimmies provide extra coverage under skirts and prevent chafing and static cling. » I want to read more and receive info from Jockey

Rixie Clip Lets Users Reduce Bra Band Size

While there are many bra extenders on the market, the key to the patented Rixie Clip is that it also allows users to reduce band size. As a result, this recent invention has been finding a growing list of customers. » I want to read more and receive info from Rixie Clip

Dominique: New Racer Back Front Close Bra

Dominique’s new Talia, a racer back front close bra.

Dominique Intimates is now shipping its new racer back front close bra, and owner Michael Chernoff reported, “We are very excited as the initial feedback from our retailers has been extraordinary.” » I want to read more and receive info from Dominique Intimates

Victoria’s Secret, Pink May Store Sales Up 5%

The Dream Angels multi-way bra, part of the current promotion at Victoria’s Secret.

Victoria’s Secret May comparable store sales in North America increased 5%, while the online and catalog direct business for the brand decreased by 3% compared to the same month last year. » I want to read more and receive info from Victoria’s Secret

Soma Comparable Store Sales Up 6.5% In Q1

The Enhancing Shape full coverage lace trim bra, part of a “very successful” launch.

Soma comparable stores sales rose 6.5% for the 13 weeks ended May 2. In addition, the intimate apparel chain opened a net three new stores during the quarter, raising the total number to 280 (of which 17 are outlet stores). » I want to read more and receive info from Soma Intimates

Exes and Ohs: Lingerie For Every Body Type


Exes and Ohs Intimates is a lingerie collection specifically created to accommodate a wide range of body types, including a variety of difficult to fit silhouettes. » I want to read more and receive info from Exes and Ohs Intimates

Ann Marie John Joins Rubie’s Canada Team

Ann Marie John has joined the Rubie’s Canada sales team. She has worked extensively in the costume and lingerie industries. » I want to read more and receive info from Rubie’s

Exquisite Form Intros 3 New Shaping Briefs

Two of the new Exquisite Form shaping briefs.

Exquisite Form, the brand specializing in “fuller bras,” is, for the first time, offering three versions of a shaping brief. Distributed in the U.S. by BL Intimates, the briefs will be sold in two-packs with a suggested retail price of $20. » I want to read more and receive info from Exquisite Form

Bandelettes: More New Stores Speeds Growth


Sales for Bandelettes, the anti-chafing thigh bands, have been expanding rapidly in 2015, with continued growth coming as more store have decided to offer the product. » I want to read more and receive info from Bandelettes

aerie: Doing Great, May Close Even More Shops

Two engines of growth for aerie: swimwear and its “aerie Real” anti-Photoshop advertising.

Sales at aerie were up 12% for the quarter ended May 2, 2015, but parent company American Eagle Outfitters revealed that it may now close as many as 25 of its lingerie stores this year, instead of the approximately 20 it said it would close during an analyst conference call in March. » I want to read more and receive info from aerie

Agent Provocateur: Grows Too Fast To Sell


Agent Provocateur’s rapid recent sales growth and future potential has convinced its owners to keep building the business rather than sell it, a spokesperson told BODY. » I want to read more and receive info from Agent Provocateur

Panache Launches Its Own “Real Women” Ads

Women in the Panache “Modeled by Role Models” ad campaign.

Panache, the UK-based lingerie firm, launched an advertising campaign, “Modeled by Role Models,” that features six women who reveal their admirable life accomplishments and promote their causes while wearing underwear. » I want to read more and receive info from Panache

Shapeez: Many Factors Lead To Steady Growth

The Tankee Slip and Sportee sports bra from Shapeez.

Shapeez is off to a strong start for 2015, despite the cold winter in some parts of the country, and there are several indications that the growth will continue. “Our year has been going very well,” said CFO David Berner. “Our numbers are up in both the U.S. and Canada, our two key markets.” » I want to read more and receive info from Shapeez

Psycho Bunny: Women’s Intimates & Loungewear

Apparel Partnership Group now offers a women’s Psycho Bunny intimates collection to go with its existing men’s underwear and lounge line.

The Apparel Partnership Group (APG), which launched a licensed collection of Psycho Bunny men’s underwear, loungewear and apparel early last year has now expanded its offerings to include a women’s collection that “consists of a few small capsules of both intimates and loungewear,” according to Matthew Healy, president and CEO. » I want to read more and receive info from Apparel Partnership Group

Victoria’s Secret Sales Rise 8% In First Quarter

In May, Victoria’s Secret is promoting its Pink racerback bralette and “new and improved Bombshell.”

Comparable Victoria’s Secret store sales in April in North America “were flat to last year driven by the timing shift of Easter versus last year,” according to Amie Preston, chief investor relations at parent company L Brands. Meanwhile, “at Victoria’s Secret direct, April sales decreased by 10%, as significant growth in core categories was more than offset by the exit of apparel.” » I want to read more and receive info from Victoria’s Secret

Shibue Couture Supplies Pageants, Fashion Week

A variety of products from Shibue Couture.

Shibue Couture announced it will supply official products for the 2016 Miss California USA and Miss California Teen USA pageants, and the items will be “featured on the red carpet, main stage, runway and worn by the contestants.” » I want to read more and receive info from Shibue Couture

Despite Big Loss Naked Pushing Aggressively

Image from the site where Naked currently offers its men’s collection.

Naked Brand Group, the underwear and intimates firm where Carole Hochman became CEO in mid 2014, reported a loss of $21,078,265 on sales of $557,212 for the year ended January 31, 2015. More than half of this deficit is composed of “substantial non-cash losses associated with the derivative accounting in connection with” a private placement offering last year to raise capital for the firm. » I want to read more and receive info from Naked Brand Group

Bumbrella Adds Book, Video To Explain Itself


The company that produces the bumbrella, the half slip with panty built in, has created an attractive new 17-page brand book and an informational video to explain and show off the product. » I want to read more and receive info from Bumbrella

Starline: New Role Playing Fetish Lingerie

The cover of the Starline Fetish Lingerie collection catalog.

Starline introduced a role playing group, the Fetish Lingerie collection, at the recent International Lingerie Show in Las Vegas. It joins the company’s existing costume and corset collections. » I want to read more and receive info from Starline

More Stores, New Rep For Patrice Catanzaro

Fashions from the latest Catanzaro collections. Photo: nath-sakura.

The International Lingerie Show (ILS), which concluded at the start of April, “was a very good show for us” according to French fetish designer Patrice Catanzaro. » I want to read more and receive info from Patrice Catanzaro

Baci: Expanded White Label Leads Way At ILS

New fashion from Baci Lingerie’s expanded White Label collection led the way to a successful International Lingerie Show for the company. Images of the intimate apparel adorned the firm’s booth at the bi-annual event March 30 through April 1, in Las Vegas. » I want to read more and receive info from Baci Lingerie

Heidi: Lower-Price Line Exclusively At Macy’s


Bendon has offered the Heidi by Heidi Klum Lingerie collection to Macy’s on an exclusive basis. The lower-priced line is part of the celebrity’s overall brand, which also includes a men’s label, HKMAN. » I want to read more and receive info from Bendon

Yandy Uses Frederick’s Bankruptcy To Crow


Chad Horstman, the founder and CEO of Yandy.com, a leading retailer of intimate apparel, has taken the unusual step of distributing a statement citing the bankruptcy of Frederick’s of Hollywood to promote his own company. » I want to read more and receive info from Yandy.com

More Victoria’s Secret Stores Coming In 2015

Victoria’s Secret plans, in 2015, to open “approximately 26 net new Victoria’s Secret stores (21 in the U.S. and five in Canada) and expand some existing stores, for a total net gain in square footages of about 5%. Additional expansion is planned around the world. » I want to read more and receive info from Victoria’s Secret

Frederick’s Bankruptcy Hits Lingerie Makers

The Frederick’s of Hollywood online store, which remains open during bankruptcy proceedings.

When Frederick’s of Hollywood filed for bankruptcy Sunday, it listed four lingerie wholesalers among it 30 largest creditors. And it revealed that it already has an offer of $22.5 million from Authentic Brand Group for its remaining inventory, shared revenue from future licensing opportunities and the right to run its online store, which will remain open during bankruptcy proceedings. » I want to read more and receive info from Frederick’s of Hollywood

Agent Provocateur Shop Opening In Manhasset

Agent Provocateur images from its website and the Americana Manhasset mall lookbook.

Agent Provocateur is about to open its 20th location in the U.S., a 700 square foot shop in the Americana mall in Manhasset, Long Island, on about April 22nd. Yet another location is planned for later this summer, a 990 square foot shop in The Mall Short Hills in New Jersey. » I want to read more and receive info from Agent Provocateur

Frederick’s Closing All Stores, Remains Online


Frederick’s of Hollywood has decided to close not some but all of its stores. A notice posted on the company’s “Store Locator” page stated, as of April 15, “We no longer have store locations. Our online store offers the same selection of products.” » I want to read more and receive info from Frederick’s of Hollywood

Triumph Finds Way To Lure Young Customers

A frame from the new “Find The One” bra commercial from Triumph.

Triumph has created a clever way to lock up customers at an early age. A cynic might call it an innocent version of what tobacco giant R. J. Reynolds was doing with the cartoon character Joe Camel in the late 1980’s and early ‘90’s to lure children to its products. » I want to read more and receive info from Triumph

Sales Dip At Aubade, Calida As Parent Grows

The declining share of lingerie sales at Calida Holding is reflected on the covers of the 2013 (left) and 2014 (right) annual reports.

2014 sales dropped slightly at both Calida and Aubade, the underwear and intimate apparel divisions of Calida Holding AG, as the Switzerland-based parent company completed its majority takeover of the Lafuma Group, a producer of surfing, skiing, climbing and other outdoor products. » I want to read more and receive info from Calida

Texco: New Hook & Eye Closures For Sports Bras

Texco, a leading manufacturer hook and eye bra closures, has created a new collection of components specifically designed for sports bras: the Sports Series. This comes at a time when most wholesalers having expanded their bra offerings to include at least one silhouette designed for exercise. » I want to read more and receive info from Texco

Intimacy Stores Losing Money For Van de Velde

While Intimacy slipped, most of Van de Velde performed well, especially PrimaDonna swim.

The Intimacy chain of lingerie stores lost money for its parent company for the first time in 2014, and as a result of continuing declines there, the publicly trade lingerie firm Van de Velde was forced to register an impairment charge of 31.4 million euros. » I want to read more and receive info from Van de Velde

Early Easter Helped VS March Sales Rise 9%

Lingerie in Victoria’s Secret Dream Angels collection, to be featured mid-April.

March Victoria’s Secret and Pink comparable store sales in the U.S. and Canada were up 9% over the same month last year, while Victoria’s Secret Direct sales fell 2% during the same period. » I want to read more and receive info from Victoria’s Secret

Cacique Scores Points At The Expense Of VS

An image from Cacique’s “I’m No Angel” ad campaign.

Score a win for Cacique, the plus size lingerie brand from Lane Bryant, that has challenged Victoria’s Secret’s definition of sexy lingerie in its new “I’m No Angel” advertising campaign. The American media — and social media — have enjoyed watching Cacique throw down the gauntlet. » I want to read more and receive info from Lane Bryant

’Heavy Metal’ Is Theme For Parfait A/W 2015

Examples from the Ellie and Marrianne groups from Parfait

“Heavy metal” is the theme of Parfait’s new Autumn/Winter 2015 collection. The full-busted bra specialist is sister brand to Affinitas. » I want to read more and receive info from Parfait

February Best Ever For Adam & Eve Retailers

In February, Adamandeve.com, the parent company of Adam & Eve retail shops, claimed “the stores’ best sales month on record.” » I want to read more and receive info from Adam and Eve

PVH Says Calvin Klein Driving Sales Growth

New men’s styles Air FX and Intense Power at CalvinKlein.com.

PVH Corp. reported a dramatic rise in earnings for the year and fourth quarter ended February 1, 2015. And, in a conference call to discuss the results, CEO Manny Chirico spent much time discussing the contribution, over the past year and going forward, of the Calvin Klein brand and underwear. » I want to read more and receive info from PVH

Gilly Hicks Brand About To Disappear Forever?


While not surprising, it seems that the Gilly Hicks lingerie brand is now officially dead. Joanne Crevoiserat, EVP and CFO at parent company Abercrombie & Fitch Co., speaking recently on the conference call to discuss Q4 2014 results, said, “we decided during the quarter that we would wind down that business in 2015.” » I want to read more and receive info from Gilly Hicks

Aerie for Yellowberry: New Tween Collection


Aerie launched, at the end of March, Aerie for Yellowberry, a nine piece “collaborative bra collection for girls 11 to 15” announced the company, which is the intimates division of American Eagle Outfitters. » I want to read more and receive info from Aerie

Vast Color Choices Set Coobie Intimates Apart


Bras in lollipop red, margarita green, periwinkle, sea foam, Bahama blue, pomegranate, endive, mocha and peony....and dozens more shades. “We offer a crazy amount of color choices,” admitted Adam Slater, owner of Total Stockroom, explaining one of the key selling points of his Coobie intimates line. All these hues allow retailers “to satisfy their customers’ needs.” » I want to read more and receive info from Coobie

Envy Menswear & Baci Lingerie Coming To ILS

Items from the Baci Lingerie and Envy Menswear collections.

Baci Lingerie and Envy Menswear will both be in booth 203 at the upcoming International Lingerie Show in Las Vegas at the end of the month, and both collections will feature many new styles. » I want to read more and receive info from Baci Lingerie

Frederick’s: More Store Closings, Departures

The recent announcement that Frederick’s of Hollywood is in the process of reducing the number of retail locations to around 60 is but one of several important changes that have occurred since the once publicly trade firm was taken private last May. A count of the stores listed on the company website indicate about 82 store are now in operation, down from 94 last May and 135 as of February, 2008. » I want to read more and receive info from Frederick’s of Hollywood

Peekay Boutiques Opens 48th Location In CA

Peekay Boutiques, Inc., the adult products store that became a publicly trade company in February, opened its 48th retail location (and its 17th in California) in Valencia. The chain, which operates stores under various names including Lovers, ConRev, Christal’s and A Touch of Romance, used the latter name for this location. » I want to read more and receive info from Peekay

Exquisite Form Prospers, Soon Adding Shapewear

Exquisite Form, a venerable Vanity Fair brand that has been around since the 1940’s, strengthened and consolidated its position with U.S. retailers over the past year, and will soon be offering additional styles and a new shapewear segment. » I want to read more and receive info from Exquisite Form

Sean Monahan Leaving Raveware & Party King

Sean Monahan, founder and CEO of LRS Apparel, Ltd., has announced his “resignation from the day to day operations of the company effective 3/20/15.” The company includes both Raveware Lingerie and Party King Halloween apparel. » I want to read more and receive info from Raveware

SEC Filings Reveal Details Of Peekay Stores

Peekay Boutiques, Inc., the adult chain that became a public company this February, expects to expand from its current fleet of 47 stores “at a rate of 8-15 stores per year, resulting in 114 stores by the end of 2019.” That information, including the fact that its sales rose to $39.449 million in fiscal 2013 (and $29.367 million for the first nine months of 2014) and much more can be gleaned from an examination of various documents recently filed with the SEC. » I want to read more and receive info from Peekay

Aerie Closing 20 Stores, Despite Strong Results

Different versions of the popular ‘Sunnie’ bra from Aerie.

Even though Aerie, the intimates division of American Eagle Outfitters (AEO), has been outperforming recently, its parent plans to close an additional 20 lingerie shops in 2015, continuing a process that, by the end of the year, will have cut the total number by about half since the end of 2011. At the end of that year there were 158 Aerie stores; by the end of 2015 there will be about 81. » I want to read more and receive info from Aerie

NightLift: Revolutionary New Sleep Bra Styles


One exhibitor that provoked a good deal of interest and conversation at the recent Curvexpo in New York was NightLift, showing a bra, babydoll and bra-camisole, all specifically designed by a plastic surgeon to provide maximum support for the breasts during sleep. » I want to read more and receive info from NightLift

Victoria’s Secret Stores Up 7% In February

February comparable sales at Victoria’s Secret and Pink stores in the U.S. and Canada rose 7% in February, while Victoria’s Secret direct sales dropped 6%. Parent company L Brands, which also owns Bath & Body Works, La Senza and Henri Bendel, reported a 7% sales increase for the four week period ended Feb. 28, 2015, registering at total of $806.1 million, compared to $750.0 million for the four-week period ended March 1, 2014. » I want to read more and receive info from Victoria’s Secret

Patrice Catanzaro Brings Latest Collections to ILS


Patrice Catanzaro, the French fetish designer, will return again to the International Lingerie Show at the end of the month (March 30 through April 1) with a range of styles, including his latest collection for women: Tome 12. » I want to read more and receive info from Patrice Catanzaro

Schmitt Now U.S. Agent For Marlies Dekkers

Lingerie brand marlies|dekkers has extended its distribution agreement with DW Schmitt Global Ltd. to include U.S. specialty stores. The arrangement had previously covered Canada. » I want to read more and receive info from Marlies Dekkers

February Offprice Show In Vegas: Largest Ever

Joe Torgueman and Joe Cohen at the National Mills booth in February.

The Offprice Show reported it fielded the largest exhibition space in its 20 year history at the recent event in Las Vegas, with a 132,000 net-square-foot show floor. In addition it reported an attendance of “8,460 retailers,” a 5.5% increase over the show last year. » I want to read more and receive info from Offprice Show

Espiral & AM:PM: Off To Strong Early Start


Espiral and its sister brand, AM:PM, mailed the catalogs for the two collections earlier than ever this year (BODY received the catalogs in early February) and “the reaction was overwhelming,” according to Angela Escobar, who co-owns the brands with her husband Pablo Tobon. » I want to read more and receive info from Espiral

La Perla’s Houston Shop To Be Its First In Texas


La Perla is planning to open its first store in Texas this spring at The Galleria in Houston. According to the mall, the shop “will be located on street level near Neiman Marcus.” » I want to read more and receive info from La Perla

Shapeez Expands Again: Adds New Demee Bra

Suzanne Barrilari with Staci Berner, right, founder of Shapeez at WWIN

Shapeez continues to expand its extensive collection of bras and shaping garments. The latest introduction is The Demee, which comes in both a short and long version. » I want to read more and receive info from Shapeez

harMonica At Curve With Panties & Bralettes


Monica Ditzler started “making panties and selling to friends” in 2007 as a sideline to her full time design jobs in girl’s apparel and denim. For the past few years she has also been selling on Etsy.com, and now will be exhibiting her Spring/Summer 2015 collection of intimate apparel, harMonica Design, at the upcoming Curvexpo in New York. » I want to read more and receive info from harMonica Design

Curve Moves To Vegas Convention Ctr. In Aug.

Curvexpo is moving to the Las Vegas Convention Center in a joint venture between that organization and UBM Advanstar. The Vegas Curvexpo has been held until now at the Venetian Hotel. The first show under the new arrangement will be August 17th, 18th, and 19th, 2015. » I want to read more and receive info from Curvexpo

Bandelettes: New Anti-Chafing Thigh Bands


Bandelettes are patent-pending, anti-chafing thigh bands introduced by a Staten Island-based company over two years ago. Now that the firm has established a growing direct-to-consumer business, and has lined up two big internet retailers, it will exhibit at its first trade show, the upcoming Curvexpo in New York. » I want to read more and receive info from Bandelettes

Italian Seamless Maker Seeks U.S. Expansion


The Norman Group, a large Italy-based seamless producer, will attend Curvexpo in New York, its first time for the show, looking to expand sales in the U.S. for two of its many brands, ControlBody and Intimidea. » I want to read more and receive info from The Norman Group

’Love Stories’: New Dutch Intimates Label


Love Stories is a new Dutch intimates and apparel line that is bringing to the upcoming Curvexpo show in New York, its F/W 2015 collection, as well as “our newest collection Cirque de la Nuit.” » I want to read more and receive info from Love Stories

jKNIX: Fast Launch For Former Boutique Owner


With the help of almost a decade of experience as a women’s boutique owner, Jill Carrade seems to have gotten her intimates and activewear line, jKNIX, a “small start up,” in her words, off and running faster than many new brands. » I want to read more and receive info from jKNIX

Shapeez Lowers Back Neckline Of Tankee Bra

Shapeez has improved one of its best-selling styles, the Tankee Long. “We » I want to read more and receive info from Shapeez

Parfait: New Styles & Colors For F/W 2015

The ‘Marrianne’ and ‘Ellie’ styles from Parfait’s Autumn/Winter 2015 collection.

Parfait, the full bust lingerie brand, has added new colors and styles to its Autumn/Winter 2015 collection. “Earthy, metal-inspired hues are seen throughout three new ranges as well as six new recolors, ranging from pewter and black/silver to Java and charcoal,” according to a spokesperson. » I want to read more and receive info from Parfait

Texco Hook & Eye Tape Expands In The U.S.

Texco Hook & Eye Tape Ltd. has been expanding its business with American intimates wholesalers and as a result recently opened a branch office in this country. » I want to read more and receive info from Texco

Agent Provocateur Sales Rose 36% In Latest Year

Images from Agent Provocateur’s new Naomi Campbell ad campaign.

Agent Provocateur sales rose 36% for its fiscal year ended March 29, 2014, from “£39m to £53.1m” (or from about $59 million to about $80 million at current conversion rates) according to a company release. “For the second year in succession, EBITDA increased by over 50% year on year, growing from £6.2m to £9.6m” (about $9.4 million to about $14.5 million). » I want to read more and receive info from Agent Provocateur

Baci Lingerie Reports Successful ANME Show

Styles from the After Dark by Baci, Dreams and Envy Menswear collections.

Baci Lingerie and Envy Menswear reported a successful showing at the Adult Novelty Manufacturers Expo (ANME) Founders Show in Burbank, CA in January. “New collections and POS materials were met with excitement for an energized start to the new quarter,” according to a spokesperson. » I want to read more and receive info from Baci Lingerie

U.S. Launch Successful, Ana Grant Adds Sizes


Ana Grant, the moderately-priced Canadian brand that launched in the U.S. last year, has just expanded its size range of its Daisy T-shirt bra to include DD, DDD and G. It has also expanded sizing on its strapless, Symphony bra to DDD. » I want to read more and receive info from Ana Grant

Bumbrella: Panty+Slip Combo In March Launch


A new product combining the “comfort of a well-fitting panty with the convenience of an attached mini slip” called “bumbrella” (the designer does not capitalize the name) arrives in the market in March. It is the 2012 patent-pending invention of Tara Gallagher, founder of CiCi Soleil Ltd. » I want to read more and receive info from bumbrella

Knock out! Introduces The "Sky Collection"

Styles from Knock out! including one from the new, blue “Sky Collection.”

Knock out! is introducing the “Sky Collection” of three sky blue panty and two sleepwear styles for end of February delivery. » I want to read more and receive info from Knock out!

Challenge Of Launching In The Luxury Sector

Lingerie from Madame Aime, the French brand launched last summer.

Madame Aime, the luxury intimates brand introduced last summer, stands out as something of a test case as to the viability for bras retailing for $280 to $320 as well as the sustainability of the practice of actually making lingerie in France (as opposed to “designing” it there and producing it elsewhere). » I want to read more and receive info from Madame Aime

Shirley of Hollywood: New Distributor For UK


Shirley of Hollywood has a new, exclusive distribution agreement with Alterego for the UK and Ireland. Previously Shirley was distributed exclusively by Veritus UK Limited in the UK. » I want to read more and receive info from Shirley of Hollywood

Lou: CMK Taking Over U.S. Sales, Distribution


CMK Distinctive Brands has taken over the “import and distribution of Lou,” as well as providing other marketing services for the brand in the U.S. Krista Tonra is no longer working with the brand and “the office at the Fruit [of the Loom] space [in Manhattan] has been closed” according to Russ Kelly of CMK. » I want to read more and receive info from Lou Lingerie

Catanzaro: A Valentine’s Box For Him and Her

Patrice Catanzaro has created a special promotion for Valentine’s Day and reports strong sales for its latest collection. » I want to read more and receive info from Patrice Catanzaro

Ashish Sensarma Starts As Wolford CEO In Jan.

Wolford AG has appointed Ashish Sensarma CEO to start January 7th, 2015. » I want to read more and receive info from Wolford

‘Altered Chronology’ For Retail At Triumph


Some recent changes at the U.S. division of Triumph International, including a modification of its retail strategy, were confirmed in an email message from John Gorman, a company manager for North America. » I want to read more and receive info from Triumph

Golyta Releases Hauty Collection For 2015


Golyta, parent company to a number of intimates brands, has released the 2015 Hauty collection. The sexy, strappy brand was originally launched in 2014. » I want to read more and receive info from Hauty

Steven Bernstein Is VP, GM At QT Intimates

Q-T Intimates has hired Steven Bernstein as VP general manager. He starts on January 5th, 2015. Previously he had served as general manager of U.S. operations for Anita. » I want to read more and receive info from QT Intimates

Triumph Recalls 22,000 Bras Sold In Japan

Triumph International is recalling about 22,000 bras because of under wires that “penetrate the tape” that covers them. The company claims that the bras, which were priced in the $48 to $53 range, were only sold in Japan. » I want to read more and receive info from Triumph

Gym Membership Up? So Are Knock Out! Sales


In 2014, over 58.8 million people utilize gyms each year and the industry is growing according to the Bureau of Labor Statistics. How does this affect underwear? » I want to read more and receive info from Knock out

Affinitas 2015: ’Dark Romance,’ DDDD Sizes

Four styles from the Affinitas Autumn/Winter 2015 Collection

Affinitas, a lingerie firm offering a broad array of styles, previewed some of the new products, colors and size extensions it will be rolling out to customers for Autumn/Winter 2015. » I want to read more and receive info from Affinitas

’Premium’ Corsets Make 2014 Daisy’s Best Year


“We paid a lot of attention to our retailers that clearly wanted a higher quality product,” said Daisy Corsets owner Mark Reynolds, in explaining the key reason 2014 turned out to be his company’s “strongest year yet.” » I want to read more and receive info from Daisy Corsets

So Why Does Ann Deal Love The Red Carpet?


Every time a female celebrity steps on to the red carpet wearing a dress that reveals almost too much, there is one woman who celebrates, no matter what the event or who designed the garment. That woman is Ann Deal, the owner of Fashion Forms. » I want to read more and receive info from Fashion Forms

Nov. VS Store Sales Up 6%, Direct Down 5%

Sales at comparable Victoria’s Secret stores in the U.S. and Canada rose 6% in November over the same month last year, while Victoria’s Secret direct sales dropped 5%. Meanwhile, comparable store sales for the entirety of parent company L Brands, Inc., which also operates Bath & Body Works, La Senza and Henri Bendel stores, rose 8% for the four weeks ended November 29, 2014. » I want to read more and receive info from Victoria’s Secret

Q-T and Crème Bralée: 10% Off For Valentine’s


The holiday of romantic love and sweet sensations, Valentine’s Day is known for giving thoughtful cards, lavish flowers, and dreamy presents for that special someone. Celebrate love with a gorgeous set of intimates from Q-T Intimates and Crème Bralée Intimates. For the month of February, Q-T Intimates and Crème Bralée Lingerie are offering a special promotion to retailers: 10% off any 10 pieces of our red, pink, or sexy styles. » I want to read more and receive info from QT Intimates

Soma Reports 22nd Qtr. Of Comp Store Growth


Soma Intimates recorded its “22nd consecutive quarter of positive” comparable store sales,” expects to open a net 31 new stores by the end of this year and “19 to 22” in 2015, and is projecting to eventually have open “600 plus” Soma stores. This information came from executives at parent company Chico’s FAS, Inc. as they commented on the firm’s third quarter 2014 financial results. » I want to read more and receive info from Soma

Komar Moving 500 To Jersey City In Q3 2015

“We are moving to 90 Hudson Street in Jersey City,” Charles Komar, CEO of Komar, Inc. the giant sleepwear, loungewear and intimates firm, wrote BODY in an email message. According to published reports Komar currently employs almost 500 workers at three Manhattan locations: 183 Madison, 135 Madison and 16 East 34th Street. » I want to read more and receive info from Komar

Patrice Catanzaro Set To Launch ‘Tome 12’

Patrice Catanzaro and wife Aude interviewed at a fetish event in Montreal

Patrice Catanzaro, the French fetish designer, discussed his new collection, Tome 12, scheduled to launch at the upcoming Salon International de la Lingerie in Paris, January 24 through 26. » I want to read more and receive info from Patrice Catanzaro

Fit Fully Yours Launches New Colors & Styles

Elizabeth and Gloria bras from Fit Fully Yours

Fit Fully Yours, a firm that has grown rapidly by specializing in attractive bras in the fuller cup sizes, has just launched a new group, the Gloria Collection. » I want to read more and receive info from Fit Fully Yours

Knock out! Celebrating 5 Year Anniversary

Knock out!, the company which launched with its patented “Smart Panties,” celebrates a its five year anniversary in December. Since its founding the company has added several new solutions products and placed its intimates in hundreds of stores in the U.S. and around the world. » I want to read more and receive info from Knock out

Soma Says No Violation Of Wink Bra Patents

Soma’s “Oh My Gorgeous Cami Bra” and Wink’s “9to5 Bra”

Chico’s FAS, the firm that owns the Soma lingerie brand and stores, asked a U.S. district court in Florida in mid-November, for a declaratory judgment dismissing claims of patent infringement by Wink Intimates, a Canadian firm. Chico’s also asked the court to prohibit “defendants from making further claims of litigation against Chico’s for patent infringement” and to award “Chico’s its attorneys’ fees and costs.” » I want to read more and receive info from Soma

Coobie’s Catalog: Many New Styles, Colors

Total Stockroom, the maker of the Coobie seamless bras, as well as other intimate apparel and hosiery, has just added several new styles and products, as well as new colors, to its already large assortment. » I want to read more and receive info from Coobie

Clover Group Close To Naming Dyeing Partner

Angie Lau in New York in November

Angie Lau, CEO at Clover Group, a large Asian producer of intimate apparel, told BODY over tea in the lobby of the Pierre Hotel in November that she was close to announcing a U.S. partner for the new Go! Color bra dyeing process announced last summer at the Paris Mode City lingerie show. » I want to read more and receive info from Clover Group

Nasty Gal Opens First Store In Hollywood


Nasty Gal, the online store that offers a wide range of apparel from dresses to coats (as well as an extensive collection of swimwear and lingerie), has just opened its first retail location at 8115 Melrose Avenue in Hollywood. » I want to read more and receive info from Nasty Gal

Success With ’Jercho’ Campaign For Fantasy

Fantasy Lingerie reported “tremendous success with its participation in EMG’s nationwide radio promotion for author Ginger Jamison’s new romance novel, Jericho. The campaign, spanned “10 Nielsen Audio rated U.S. markets” and “featured a Fantasy Lingerie shopping spree as its grand prize,” according to the firm. » I want to read more and receive info from Fantasy Lingerie

Oh La La Cheri Names Bartling Brand Director

Oh La La Cheri named Lisa Bartling as its marketing and brand director. Most recently she was the head buyer for intimates at the retailer Romantix, based in the Los Angeles area, and has now moved to Miami. » I want to read more and receive info from Oh La La Cheri

Baci: Store Winners & New ’Dreams Volume 3’

Styles from Baci Lingerie’s “Dreams Volume 3” collection

Baci Lingerie announced the top three winners of its “Dreams Retail Display Contest,” and at the same time released “Volume 3” of its Dreams role playing costumes. » I want to read more and receive info from Baci Lingerie

Joe’s Intimates, Newly Licensed, Now In Stores

In late May, Onis Design Group signed a licensing agreement with Joe’s Jeans to produce a collection of intimates and loungewear under the Joe’s Intimates label. Holiday styles have already been delivered to stores. » I want to read more and receive info from Onis Design Group

Leg Avenue’s Amy Tsai: ‘Best Has Yet To Come’

Amy Tsai now heads Leg Avenue

Over the years, we at BODY, as well as the rest of the industry, watched the Tsai family grow Leg Avenue from a tiny brand to one of the very largest in the lingerie, hosiery and costume arena. Indeed, the Los Angels Times reported sales at the firm had risen to $87 million in 2010. » I want to read more and receive info from Leg Avenue

Hanes Still Hungers For More Acquisitions

HanesBrands is still hungry to devour more companies, even after buying DBApparel for $528 million earlier this year and Maidenform for $583 million in 2013. » I want to read more and receive info from HanesBrands

Sales Must Be Good For $2 Million Brassieres

Adriana Lima, Alessandra Ambrosio in the 2014 Victoria’s Secret Fantasy Bras (PRNewsFoto/Victoria’s Secret)

Sales must be good for $2 million bras. Otherwise, why did Victoria’s Secret make two of them for its upcoming televised fashion show December 9th? » I want to read more and receive info from Victoria’s Secret

Jerry Leigh To Make Dickies Girl Underwear

Jerry Leigh of California, a firm that produces apparel for a wide range of stores under many licensed labels, has become “the exclusive licensee for Dickies Girl juniors’ apparel,” according to brand owner Williamson-Dickie Manufacturing Co. Products will include “work and fashion tops, bottoms, and outerwear; plus juniors’ underwear, sleepwear, and loungewear.” » I want to read more and receive info from Jerry Leigh

L Brands: Selling Rest Of MGF To Sycamore

L Brands, parent to Victoria’s Secret, announced that it “and certain of its affiliates have entered into an agreement to sell all of its remaining interest in MGF Sourcing Holdings to Sycamore Partners for $85 million, subject to customary terms and conditions. The sale is expected to close in the first quarter of 2015. MGF Sourcing Holdings owns and operates the third-party sourcing business in which [L Brands] sold a majority interest in October of 2011.” » I want to read more and receive info from L Brands

Intimates Sales Slow In Oct. At Victoria’s Secret

Victoria’s Secret direct sales in October dropped 7% compared to the same month last year, while Victoria’s Secret North American comp store sales for the month were “flat” compared to last year, indicating something of a slowdown on the lingerie side of parent company L Brands’ overall business. In each of the other nine months this year, Victoria’s Secret’s comp store sales have increased from 1% to 10% over the same month in the prior year; direct sales have been higher than the year before in six out of the 10 months. » I want to read more and receive info from Victoria’s Secret

Maurice Reznik: CEO, President At Delta Galil

Maurice Reznik, the former CEO of Maidenform and the architect of its sale to Hanes in 2013, was named to top executive positions at Delta Galil Industries, Ltd. Starting January 5, 2015, Reznik will become “CEO of women’s intimate apparel for USA and Great Britain and president of the company’s Delta Galil USA segment,” according to an announcement, made by the company after 5pm November 3rd, moments before the start of the annual H.U.G. Awards, a major industry charity event in Manhattan. » I want to read more and receive info from Delta Galil

Maidenform Hires Celeb Stylist Micaela Erlanger

Maidenform has hired celebrity stylist Micaela Erlanger as brand “ambassador and spokesperson through March 2015. Erlanger will act as a guide to the Maidenform customer, offering expert tips, product picks and styling insight via the brand’s website and social media platforms,” according to the company announcement. » I want to read more and receive info from Maidenform

Baci’s Seduction:’Value-Priced’ Packaged Line

Baci Lingerie has launched Seduction: “a sub-chapter of our White Label Collection, Seduction is inspired by Baci’s core characteristics – European styling with an edgy, sexy flair,” sales manager Helle Panzieri told BODY. » I want to read more and receive info from Baci Lingerie

Impala Takes Large Stake In Maison Lejaby


In a press release October 17, the French investment group Impala announced that it had made a significant investment in Maison Lejaby and will partner with “existing shareholders” in moving the brand forward. » I want to read more and receive info from Maison Lejaby

DoubleScoop: Planning New Colors, Products


DoubleScoop, the new bra insert brand with an altogether different attitude, has been expanding since its launch at Curvexpo in Las Vegas in August, shipping to additional stores and expanding its product line. » I want to read more and receive info from Double Scoop

Halle Berry & Hop Lun Bring Scandale to Target

Images of Scandale Paris lingerie on the brand website.

Halle Berry has partnered with Hop Lun, the Hong Kong lingerie firm, to launch a Scandale Paris collection that debuted today at certain Target stores in the U.S. as well as at Target.com. Nine styles were offered on the site on October 27th; five bras ranging in retail price from $16 to $18 and four panties each priced at $7. » I want to read more and receive info from Scandale

First L’Agent Lingerie Shop Opening Soon

L’Agent by L’Agent Provocateur styles on the company website.

L’Agent by Agent Provocateur, the lingerie sub-brand designed by Penelope and Monica Cruz, is opening its first boutique, and has chosen to plunk down in a Manhattan neighborhood already full of lingerie shops. L’Agent has plans for additional shops in the near future in Los Angeles, London and Moscow. » I want to read more and receive info from L’Agent Provocateur

Femmy’s Honor Macy’s, Nordstrom & Dana-co

The 2015 Femmy Awards will honor Nordstrom.com, Dana-Co. LLC and the Macy’s Merchandising Group. The Innovation Award will go to 3-D Intimate Apparel Ltd. also known as Clover Group International Ltd. And the Lifetime Achievement Award is going to Kristin Kramer of Victoria’s Secret. » I want to read more and receive info from Femmy Awards

Rise In Fetish-Themed Undergarments For Men

The market for fetish-themed men’s underwear and other apparel is on the rise according to French fetish designer Patrice Catanzaro, who has been designing such product for years. » I want to read more and receive info from Patrice Catanzaro

‘Scandalous’ Fishnet Lace Collection By VS


Scandalous is the latest introduction by Victoria’s Secret, both as the name of a new fragrance and the “Very Sexy Scandalous bra collection.” » I want to read more and receive info from Victoria’s Secret

What Oh La La Cheri Is Doing To Grow In 2015

Plus styles in the Curves by Oh La La Cheri NOS program.

Sales of the branded businesses at Oh La La Cheri, the Miami-based lingerie and swim company, have doubled in 2014 according to vice president sales Tugdual Denis. He explained the reasons why and revealed expansion plans for 2015, including a bigger never-out-of-stock program and a new plus swim collection, in an exclusive interview with BODY. » I want to read more and receive info from Oh La La Cheri

Bendon: Heidi Klum To Replace Macpherson

Days after Elle Macpherson announced she was ending her relationship with Bendon, that company announced “the entire Elle Macpherson Intimates collection will be re-branded as Heidi Klum Intimates and will launch on 1 January, 2015.” » I want to read more and receive info from Bendon

Early ILS Announced: Aug. 31-Sep. 2, 2015

Specialty Trade Shows announced its exhibition dates for 2015, with the only significant change being that the International Lingerie Show (ILS) will start August 31st, 2015, more than two weeks earlier than it did in 2014. » I want to read more and receive info from International Lingerie Show

Early ILS Announced: Aug. 31-Sep. 2, 2015

Specialty Trade Shows announced its exhibition dates for 2015, with the only significant change being that the International Lingerie Show (ILS) will start August 31st, 2015, more than two weeks earlier than it did in 2014. » I want to read more and receive info from International Lingerie Show

Lust: Domestic Lingerie Line From BodyZone


BodyZone recently launched a new lingerie collection, Lust. BODY associate publisher Ted Vayos interviewed the company’s head designer, Aileen Andersen, about the new line.  » I want to read more and receive info from BodyZone

VS Sales Up Again?!? Here Are Reasons Why


September sales rose 4% at Victoria’s Secret stores in the U.S. and Canada, while sales at Victoria’s Secret direct rose 5%. Parent company L Brands, Inc., which also owns Bath & Body Works, La Senza and Henri Bendel, “reported net sales of $853.5 million for the five weeks ended Oct. 4, 2014, an increase of 9 percent, compared to net sales of $786.0 million for the five weeks ended Oct. 5, 2013.” » I want to read more and receive info from Victoria’s Secret

Calida, Aubade Brands Profitable In First Half


The Calida Group, the Swiss firm that owns both the Calida and Aubade underwear and intimates brands, seems to have successfully orchestrated its purchase of a controlling interest in a larger, troubled, outdoor sports apparel company, and produced a profitable first half of 2014. At the same time, the firm emphasized the serious challenges it faces in its original lingerie businesses. » I want to read more and receive info from Calida

Blush Lingerie Launches New Online Retail Shop


Blush Lingerie, the Canadian wholesaler, launched a new online store this month, offering an extensive array of its intimate apparel. » I want to read more and receive info from Blush Lingerie

Shapeez & Sympli: The Bra That Sells Apparel

An interesting symbiotic relationship that has developed in recent months between Shapeez, the producer of a revolutionary line of bras, and Sympli, the fast growing Canadian sportswear producer for all body types. The relationship illustrates how any apparel retailer can actually increase apparel sales by adding Shapeez to their inventory, even if they have never sold bras or shapewear before. » I want to read more and receive info from Shapeez

FTC Orders Wacoal To Pay $1.3 Million Fine

Wacoal must pay a fine of $1.3 million, and Norm Thompson Outfitters a fine of $230,000, to settle “Federal Trade Commission charges that slimming claims for their caffeine-infused products were false and not substantiated by scientific evidence” according to the agency. » I want to read more and receive info from Wacoal

The Muse Lingerie Now Expanding Distribution

The Muse Lingerie co-founders Julio Tabares and Marcela Fiol flank a show model.

The Muse Lingerie is a Miami-based producer of better-priced intimates that has been around since 2002, but now is intent on expanding its market in the U.S. BODY interviewed co-founders Marcela Fiol and designer Julio Tabares at the Curve show in August, and received additional answers to questions in an email exchange. » I want to read more and receive info from The Muse Lingerie

Parah, Italian Lingerie & Swim Firm, Hires GM


Parah, the Italian beachwear and lingerie firm, has hired Ferdinando Pandolfi as its new general manager to start in October. Pandolfi, who has a degree in economics, worked previously for La Perla and Armani and will become a member of Parah’s board of directors. » I want to read more and receive info from Parah

QT Shows Crème Bralée Holiday Collection


Intimate apparel designer and producer QT Intimates previewed new holiday styles for its full-bust Crème Bralée collection, which fits cup sizes C to K, to great success at the August CurveNY Expo. » I want to read more and receive info from QT Intimates

Steven Bernstein: Anita & The U.S. Market

Anita U.S. general manager Steven Bernstein with examples from the company’s large collection.

Anita, the German intimates manufacturer, has made great strides in recent years in the U.S. market. And guiding the way for the last several years of that growth here has been Steven Bernstein, general manager. In this interview with BODY Magazine publisher Nick Monjo, he discusses overall market conditions, as well as some of the strategy at Anita. » I want to read more and receive info from Anita

Events Announced For Interfiliere Shanghai

Eurovet, the organizing company for the Interfilière trade shows, has unveiled a slew of events for the 10th edition of Interfilière Shanghai and Shanhai Mode Lingerie, which will be held Oct. 20-21, 2014, at the Shanghai Exhibition Center. » I want to read more and receive info from Interfiliere

Interfiliere New York, One Day Show, 9/23/14

Interfilière show organizer Eurovet has teamed up with Invista, owner of the Lycra fiber brand, to introduce Interfilière New York, a one-day event held from 8:30 a.m. to 7:30 p.m. on Tuesday, Sept. 23, at 82 Mercer St. in Manhattan. » I want to read more and receive info from Interfiliere

VS Fashion Show, From London, To Air Dec. 9


The Victoria’s Secret fashion show will be filmed in London for the first time, and will air on CBS December 9, from 10PM to 11PM according to the retailer. » I want to read more and receive info from Victoria’s Secret

Bareweb Now Sells 14 Triumph Lingerie Styles


BareNecessities.com announced that it is offering Triumph lingerie on its site, and as we went to press with this story on September 17th, it was exhibiting 14 Triumph styles, eight bras ranging in retail price from $46 to $62, and six panties ranging in price from $18 to $24. » I want to read more and receive info from Bare Necessities

LiviRae Lingerie Adds Virtual Bra Fittings


Georgia boutique LiviRae Lingerie has launched its new Virtual Fit experience, offering women around the globe online access to the company’s expert bra fitting techniques. » I want to read more and receive info from LiviRae Lingerie

OffPrice Celebrates 40th Show in Las Vegas

The OffPrice Show celebrated its history, its attendees and the companies that have been with it for all 40 shows at its latest trade event, held Aug. 16-19, 2014, at the Sands Expo adjacent to the Venetian and Palazzo hotels in Las Vegas. » I want to read more and receive info from OffPrice Show

La Perla’s New Retail Concept In California

Two views of the La Perla shop in Costa Mesa, and a new style.

Luxury lingerie and swimwear company La Perla has revealed a relaunched image in the United States with the reopening of a new-concept boutique in California. » I want to read more and receive info from La Perla

Music Legs: First Look At New Styles For ILS


Music Legs provided BODY a first look at some of the new styles it will have on view at the International Lingerie Show (ILS, September 15-17) next week in Las Vegas. » I want to read more and receive info from Music Legs

Espiral: ‘Fall In Love,’ 2015 Collections At ILS

Images from the new Espiral “Fall in Love” Collection.

Espiral will be showing its 2015 collection, as well as its latest holiday and Valentine’s Day styles, in its new spot on the main aisle in the main room of the International Lingerie Show (ILS, September 15-17). » I want to read more and receive info from Espiral

Golyta Publishes Debut Glitter Lingerie Catalog


Golyta, parent to such brands as iCollection, Hauty and Tia Lyn, has finished its catalog for its newest brand, Glitter, and released its first images of the line. Glitter product will be shown at the International Lingerie Show in Las Vegas (September 15-17) and will begin shipping in mid-October. » I want to read more and receive info from Golyta

Fantasy To Show Latest Collections At ILS

Two of the latest styles from Fantasy Lingerie.

Fantasy Lingerie will be showing its new Fall/Holiday collection for 2014-2015 at the upcoming International Lingerie Show (ILS, September 15-17), focusing on “rich colors such as burgundy wine, charcoal gray, pale nudes, and sapphire blues,” according to the company’s Primrose Boon. “The silhouettes this season reflect what is out there currently in fashion; from fancy lace fabrications to cutout features in bra sets.” » I want to read more and receive info from Fantasy Lingerie

Britney Spears Intimates Backordered At Bareweb


BareNecessities.com is now showing 20 styles from The Intimate Britney Spears collection, the launch of which was announced in July by the performer and “retail partner Change Lingerie,” the Danish producer and retailer of intimates, swim wear and related apparel. (BODY July 28, 2014) » I want to read more and receive info from Bare Necessities

Jacky’s Collection: New, Cute Bra Travel Cases


Jacky’s Collection is a new, cleverly designed line of bra travel cases that was showing for the first time at Magic in August. The cases have been offered for the past year to consumers in company’s own “kiosks in Las Vegas,” according to owner Mario Mariles, “one in The Fashion Show Mall, the other in Planet Hollywood.” » I want to read more and receive info from Jacky’s Collection

Double Scoop Introduces Fun Bra Inserts At Curve

Annabelle Abba Brownell and partner Betsy Heafitz at the Curve show in Las Vegas.

Double Scoop is a new brand, with a collection of colorful breast enhancing bra inserts, that used the Las Vegas Curvexpo as “our launch party,” declared co-owner Annabelle Abba Brownell, who with partner Betsy Heafitz, met with BODY in August. » I want to read more and receive info from Double Scoop

Natori Line Expands In Specialty Stores, Online

The Natori Yogi sport bra and the Natori Feathers collection.

Natori lingerie is leading the way to a standout year for its New York-based licensee. According to vice president of global sales Rob Gardner of Dana-co (which is home to other intimate apparel brands as well), Natori is finding success in both large stores and small. » I want to read more and receive info from Dana-co

Patrice Catanzaro: New Dress Collection At ILS

French fetish designer Patrice Catanzaro has launched Les P’tites Folies 4, the latest in a series of affordable apparel groups. And the designer’s team is bringing the new styles, as well as new lingerie and costume designs, to the upcoming International Lingerie Show which opens at the Rio Hotel in Las Vegas on September 15th. » I want to read more and receive info from Patrice Catanzaro

Triumph Lingerie Opens Manhattan Pop-Up Store

In early August, intimate apparel giant Triumph Lingerie launched “House of Triumph,” a monthlong pop-up in New York City with spa events and a sample sale. » I want to read more and receive info from Triumph Lingerie

iCollection: 2014 Holiday, Bridal Catalog

Sexy intimate apparel company iCollection has releasted its latest catalog for the 2014 holiday season, featuring high-quality, hard-to-resist special occasion styles, including a 47-page bridal section. » I want to read more and receive info from iCollection

Baci Lingerie Reports Successful NY Curve

Baci Lingerie International reported a “successful exhibition” at the CurveNY tradeshow at New York City’s Javits Center on Aug. 3-5, citing productive appointments with retailers and media outlets and a positive response to its new collections. » I want to read more and receive info from Baci Lingerie

Curvexpo: 2700 Buyers Attended NYC Event

Curvexpo’s New York lingerie and swimwear trade show reported strong results for its early August event at the Javits Center North in New York City, with more than 300 brands exhibiting, and with the number of buyers — more than 2,700 according to management — holding steady to last year’s edition. » I want to read more and receive info from Curvexpo

’BIOFIT x Playboy’ Is New Lingerie Collection

Illustration of the BIOFIT x Playboy padding technology on the brand website.

Bendon Group, using a bra padding system it first introduced seven years ago, has created a collection of intimates in an agreement with Playboy Enterprises: “BIOFIT x Playboy.” » I want to read more and receive info from Bendon Group

Stock Price Soars At Hochman’s New Venture

It’s been a wild ride for shareholder of Naked Brand Group, the company that is now controlled by sleepwear expert Carole Hochman, the company’s new largest shareholder and CEO. Shares of the publicly traded firm (traded on the OTC market under the name NAKD) were selling for 12 cents at the end of May, just before Hochman officially joined the firm in early June, and soared almost 300% to close at 35 cents on August 11th. » I want to read more and receive info from Naked Bran Group

Agent Provocateur Said To Be Seeking A Buyer


Agent Provocateur may be looking for a buyer. According to several news sources, 3i, the investment company that bought a controlling interest in the U.K. based lingerie firm in 2007, has hired Goldman Sachs to explore the possibility of a sale, and some press reports suggested that the price could go as high as 200 million pounds (approximately $336 million). » I want to read more and receive info from Agent Provocateur

ILS Makes Free Booth Offer To New Exhibitors

The president of the International Lingerie Show (ILS) is looking to continue the expansion of the number and types of exhibitors at his event (September 15th through the 17th at the Rio Hotel in Las Vegas), and is backing it up with a generous offer to certain newcomers. » I want to read more and receive info from International Lingerie Show

Silk Lingerie Specialist Mary Green Closes


Mary Green discontinued the “day to day operations” of both its own online retail sales as well as its extensive wholesale business on July 31st according to Lili Varbanova a long time sales executive for the company. » I want to read more and receive info from Mary Green

Happy Socks: Women’s, Men’s Underwear Line


Starting today, August 1, Happy Socks has begun selling men’s and women’s underwear to add to the large collection of colorful hosiery the Swedish firm has been offering since 2008. » I want to read more and receive info from Happy Socks

Curvexpo Opens Sunday In NYC’s Javits Center

The Curvexpo show opens this Sunday at the Javits Center North in Manhattan with a huge collection of intimates brands on display, including several newcomers, some of them already profiled by BODY. The show runs for three days, closing on Tuesday, August 5th. » I want to read more and receive info from Curvexpo

J’attire: Hypoallergenic, Comfortable Lingerie


Exhibiting at Curvexpo marks the first important step by J’attire, a Canadian firm, to enter the U.S. market. What sets the the brand apart are the hypoallergenic properties and comfort of its lingerie, according to its founder. » I want to read more and receive info from J’attire

Wilderness Dreams Sells Camouflage Intimates


Already into its second decade, but new to the upcoming August Curvexpo show and perhaps many lingerie specialty stores, is Wilderness Dreams intimate apparel, a collection of bras, panties, sleepwear, mens underwear, loungewear, activewear, swimwear and casual apparel all utilizing different camouflage patterns. » I want to read more and receive info from Wilderness Dreams

CMK Will Launch Ghiro During August Market


CMK Distinctive Brands recently began working with Ghiro, the Italian producer of sleepwear and underwear for men and women. Cynthia Kelly, managing partner of CMK, discussed Ghiro and her new relationship with the brand in this interview with BODY publisher Nick Monjo. » I want to read more and receive info from CMK

Change To Start Selling Britney Spears Line

While it has been know for several months that Change Lingerie, the Danish producer and retailer of intimate apparel, swim wear and related apparel, had signed a license to produce a Britney Spears collection, the company has now announced it will begin retailing the line September 9th. » I want to read more and receive info from Change

Canadian Retailer Plans Big Vegas Warehouse

Pink Cherry, a large online retailer of lingerie and adult toys, heretofore focused on the Canadian market, will open in September a 40,000 square foot warehouse in Las Vegas. Owner Daniel Freedman told BODY his aim is to dramatically expand his sales in the U.S. by creating here a more efficient inventory and delivery operation. » I want to read more and receive info from Pink Cherry

Vandale Hires Parnes To Handle Warner’s License

Maurice Setton, CEO of Vandale Industries, told BODY he had just hired Michael Parnes, an industry veteran, as the president of a new division that will produce and market a variety of intimate apparel products under the licensed Warner’s and Olga brands. » I want to read more and receive info from Vandale

Bare Necessities Now Offering Dita Von Teese


Bare Necessities has just added the Dita Von Teese lingerie line, noting in an announcement that it “provides accessible glamour for women of all shapes and sizes. Her lingerie tells a story of beauty for women of all shapes, sizes and ethnicities, and this message, for those who are familiar, is projected through Von Teese’s live revue “Burlesque: Strip, Strip, Hooray!” which features a full spectrum of beauty and body types.” » I want to read more and receive info from Dita Von Teese

Glitter: New Packaged Lingerie From Golyta

Golyta International, the parent company to iCollection, Tia Lyn, and HAUTY, just launched a new packaged lingerie line, Glitter, Justin Lam told BODY. The collection can be seen at the upcoming International Lingerie Show, and will be ready to ship by the end of September. » I want to read more and receive info from Golyta

Fit Fully Yours: New ’Felicia’ Strapless Bras


Fit Fully Yours has introduced its new “Felicia Strapless Collection,” a spokesperson told BODY. » I want to read more and receive info from Fit Fully Yours

Elila: New Leopard Lace Bra And Control Shaper


Elila is introducing at the upcoming Curvexpo show in New York, a new “Leopard Lace Underwire Bra” and a matching “Leopard Lace and Microfiber Control Shaper” owner Ellen Jacobson told BODY. » I want to read more and receive info from Elila

Maison Lejaby Names Nonnis To Manage U.S.

Maison Lejaby has hired Ivana Nonnis as manager of its U.S. operations. Previously she had operated her own showroom, representing Marlies Dekkers and other brands, and prior to that she was CEO of La Perla North America. » I want to read more and receive info from Maison Lejaby

Ana Grant Introduces ’Symphony’ Collection


Ana Grant has just introduced a new lingerie collection, Symphony. » I want to read more and receive info from Ana Grant

French Fetish Designer Catanzaro Seeks Reps

A design from Patrice Catanzaro’s latest fetish Halloween collection

An interesting opportunity is emerging for manufacturer’s representatives in the U.S., in the form of Patrice Catanzaro, a French fetish designer who has recently created both lingerie and Halloween collections and is highly interested in expanding in this country. The company does not have any reps in America and its collections are so different they may well fit into the product assortments at many sales firms. » I want to read more and receive info from Patrice Catanzaro

UpBra Permits Easy Adjustment Of Cleavage

Model using adjustment straps on the UpBra to control the amount of lift and cleavage.

“The UpBra represents a huge jump in the evolution of the push up bra,” explained Mark Redenius, the inventor of its patented lifting ability. “Now with a simple pull of the adjustment straps, women can control how much — or how little — cleavage they are showing.” » I want to read more and receive info from UpBra

Hochman Ready To Take On Industry Challengers

Carole Hochman, one of the country’s most successful designers of women’s sleepwear, is poised, as the CEO and largest shareholder of a newly reconfigured public company, to take on all challengers — including Komar, Inc., the company that bought her old company, the Carole Hochman Design Group, in 2010. She had continued working at Komar until resigning less than a year ago. » I want to read more and receive info from Naked

Tim Regan Has Departed Delta Management Team

Tim Regan and Maurice Reznik, former CEO of Maidenform, at the 2010 Femmy awards.

Tim Regan is no longer at Delta Galil. He had served in different top level positions at the company since June, 2008 and had been a member of the executive management team, prior to his departure in mid-July. » I want to read more and receive info from Delta Galil

2014: Sales Decline Accelerates at Intimacy

Van de Velde promotes its Marie Jo Brand on Intimacy’s main web page.

Sales (when measured in U.S. dollars) fell 14.1% at the retail chain Intimacy in the first half of 2014, while at the international parent company, Van de Velde, sales rose 10.3%. The Belgium-based lingerie wholesaler and retailer added, in a financial release, that at Intimacy “Due to the weakening of the U.S. dollar against the euro the fall in euro is a little larger.” 22.7%, in fact. » I want to read more and receive info from Intimacy

Julia Allison Promotes Coobie Seamless Bras


Writer and onetime television host Julia Allison has signed on as a spokesperson for Coobie Seamless Bras, the comfortable stretch-fabric sports bra introduced just over a year ago. » I want to read more and receive info from coobie

Black Fuchsia’s Strappy ’Cage Back’ Collection


Executives at Black Fuchsia are reporting strong sales for its strappy “cage back bras” and matching panties, a collection that it launched several months ago and is now rapidly expanding. » I want to read more and receive info from Black Fuchsia

Prym: Bra Components With Ergonomic Design

Bra components shown in Prym’s Ergo collection brochure.

Prym Intimates, a leading maker of bra components, has introduced its Ergo Range, a collection that emphasizes ergonomical design. By redesigning bra closures, straps and wires it has come up with a collection that it says is not only more comfortable, but promotes better posture and health for the wearer. » I want to read more and receive info from Prym Intimates

BL: U.S. Distribution For Exquisite Form Bras

Exquisite Form bras on the BL Intimates website.

Exquisite Form, a brand owned by Vanity Fair, has been given a boost in the U.S. with the takeover of its marketing and distribution by BL Intimates. » I want to read more and receive info from BL Intimates

Vandale: License For Warner’s, Olga Intimates

PVH Corp. announced it has “licensed Vandale Industries, Inc., to design, produce and market women’s shapewear, sleepwear, loungewear, robes, sports bras, and other specified athletic wear for the U.S. and Canadian markets under the Warner’s (including the sub-labels Simply Perfect by Warner’s, Blissful Benefits by Warner’s, and Body Heaven by Warner’s) and Olga brands.” » I want to read more and receive info from Vandale

Delta Galil: Dabah Still Seeking Big Acquisition

Isaac Dabah, CEO of Delta Galil, declared in an article, re-printed on the his company’s website this week, his intentions to eventually acquire a company with sales in the $1.5 to $2 billion range. He also discussed plans to use the Delta’s recently licensed Lacoste brand to spearhead initiatives into the Chinese market and other strategies. » I want to read more and receive info from Delta Galil

Strong Registration Seen For September ILS

Jeff Yunis, owner of the International Lingerie Show (ILS), reported that buyer registration for his upcoming show September 15 to 17 is already running “Surprisingly strong. Normally buyers wait until the last minute to tell us they are coming but for this show, they are registering early.” » I want to read more and receive info from International Lingerie Show

Electric EEL: Unfairly Barred From Exhibiting?

Electric EEL Inc., a maker of intimates and adult novelties, distributed a press release earlier this month accusing the Adult Novelty Manufacturers Expo (ANME) of a “targeted attack and attempt to stifle competition” because the show has barred it from exhibiting at an upcoming trade show in Burbank, July 12-14. » I want to read more and receive info from Electric EEL

Oh La La Cheri: Never Out Of Stock Program


After a dramatic series of expansions in recent months into clubwear, swimwear and many more plus size styles, Oh La La Cheri will soon bolster the position of its core product, regular size intimates, with the launch of a “Never Out Of Stock” program. » I want to read more and receive info from Oh La La Cheri

René Rofé: Strategy For International Intimates

René Rofé, right, with wife Lori.

In a wide ranging discussion René Rofé, owner of International Intimates, presented his view of overall market conditions and shared news and strategy from his own company. » I want to read more and receive info from International Intimates

Shibue Couture Returns To Mode City Paris

Shibue Couture will be seen at three important trade events over the next few months. The company’s best known product is the adhesive, “no line strapless panty.” » I want to read more and receive info from Shibue

Leg Avenue’s Mike Tsai Reviews 2014 Strategy

Mike Tsai, COO at Leg Avenue, recently discussed new initiatives at the firm, ranging from a new corporate slogan, a push to provide retailers with a broader array of Leg Avenue point of sale promotional materials, and a commitment to enforce MAP (minimum advertised price) polices. » I want to read more and receive info from Leg Avenue

Yummie Begins Selling Six Bra Styles In June

Ava Low Back Plunge Bra, Audrey Day Bra and Rita Full Coverage Surplice Bra

Yummie by Heather Thomson has just introduced Yummie Bras, a collection of six styles with two different fits, Simply Modern Fit and Comfortable Fit. A wide variety of coverages and supports are offered in the group of closure-free bras which, on the Yummie website, are retailing from $34 to $38. » I want to read more and receive info from Yummie

Shibue Couture: Intros Non-Slip Camis, Tanks


Shibue Couture, known for its strapless, stick-on panties and pasties, has introduced an extra-long tank top as well as a camisole dress designed not to ride or roll up at the bottom. » I want to read more and receive info from Shibue

Fit Fully Yours Expands ’Crystal Smooth’ Line


Canada-based Fit Fully Yours, specializing in comfortable, attractive lingerie with a wide array of cup sizes, is expanding its Crystal Smooth collection for everyday wear with a new lime green colorway. » I want to read more and receive info from Fit Fully Yours

French Fetish Lingerie Expanding Across U.S.


Patrice Catanzaro, the French designer who focuses of fetish themed apparel and lingerie, continues to add new styles and collections, just as his impact on the U.S. market gradually expands. » I want to read more and receive info from Patrice Catanzaro

Black Fuchsia’s Success With Corsets, Bustiers


Black Fuchsia reported that is is currently finding success with its collection of corsets and bustiers — and shared some of the secrets with BODY. The collection, which wholesales in the $7 to $10 range, can retail in department stores for $30 to $36 it says. » I want to read more and receive info from Black Fuchsia

Bracli: Pearl Babydoll Joins Paris Collection

Bracli Satin Pearl Babydoll and pearl culotte.

Bracli has added a “Satin Pearl Babydoll” to its Paris Collection which has been “upgraded with luxuriously soft French Chantilly lace and satin panels” while retaining the “genuine Mallorcan pearls Bracli is known for.” » I want to read more and receive info from Bracli

Calida, Aubade In 2014: "Tough Year Ahead"

Using words such as “shrinking,” “tough,” “tense,” “deteriorated,” “struggle” and “flat or negative development,” to describe market conditions and its efforts to overcome them, Calida Group’s 2013 annual report, promises a challenging, if not uncertain, future for that brand and Aubade (which it acquired in 2005). » I want to read more and receive info from Calida

Savoie Out, Panzieri New Baci Sales Director

The new sales director at Baci Lingerie is Helle Panzieri. Christian Savoie, who had been director of global sales and business development, is no longer with the company. » I want to read more and receive info from Baci Lingerie

New Barely There Bra Puts Wires On Outside


Barely There, one of the many Hanes brands, last month launched a new all-seamless bra called “Simply the One.” It was first available in “Kohl’s and Belk department stores nationwide and select J.C. Penney stores, with a suggested retail price of $38,” according to the company. » I want to read more and receive info from Barely There

Leg Avenue Explains Online Retail Policies


Leg Avenue has re-designed its website, which includes the option for consumers to buy its products directly, but has taken steps to reassure its “valuable retailers” that is will not compete with them on price. » I want to read more and receive info from Leg Avenue

Joan of Arc Lingerie From Marlies Dekkers


Netherlands-based lingerie brand Marlies Dekkers has unveiled the Couture Collection, a Joan of Arc-inspired line for Fall/Winter 2014, handmade from luxurious materials and designed to be provocative and unapologetically sexy. » I want to read more and receive info from Marlies Dekkers

Emma Harris Launches Bridal Lingerie Line


U.K.-based luxury lingerie line Emma Harris has expanded to include bridal styles, launching a collection of 11 flirty, sensual items in ivory and vintage rose rues. » I want to read more and receive info from Emma Harris

Indian Intimate Apparel Sourcing Show 8.18-19

After two successful years with overwhelming turnouts, Galleria Intima, the largest intimate apparel sourcing fair in India, has planned its third event for Aug. 18-19, 2014, at the Grand Hyatt in Goa. » I want to read more and receive info from Galleria Intima

Shirley of Hollywood: ‘Dog Designer Wear’


Shirley of Hollywood has launched a new collection of “dog designer wear” under the brand name “Hollywood Poochie” owner Roy Schlobohm told BODY. There are “150 styles already” he added, ranging from such things as rhinestone studded collars to “corsets” and full outfits, offered at retail prices from $20 to $50 with most in the $30 to $40 range. » I want to read more and receive info from Shirley of Hollywood

BareNecessities.Com Now Offering...Shoes?

Leading lingerie e-tailer BareNecessities.com has expanded its branded apparel and accessories lines with the launch of its shoe department, featuring well-known and emerging footwear brands hand-picked for the Bare Necessities shopper. » I want to read more and receive info from Bare Necessities

Elle Macpherson Intros ’The Body’ Collection

Global intimate apparel provider Bendon Group has announced the launch of THE BODY Elle Macpherson Intimates, a collection of four silhouettes created and designed by the renowned Australian model and actress. » I want to read more and receive info from Bendon

Penthouse Opens New European Online Store

Penthouse brand loyalists living in Europe now have their own online store at PenthouseStore.eu, recently launched to coincide with the infamous magazine’s 45th anniversary. » I want to read more and receive info from Penthouse

Mode Beads: Czech Crystals Adding ’Bling’


Genuine Czech glass and crystal beads from Mode Beads International add elegance, glamour and bling to apparel ranging from club and dancewear to swim and activewear, as well as ready-to-wear and intimate apparel. » I want to read more and receive info from Mode Beads

Zimmerli: New Mall Shop Second in Moscow


Zimmerli, the Swiss high end intimate apparel and underwear brand, is accelerating its strategy of opening its own stores in international cities, and the number could double to 10 or more within the next year or so. The latest addition is its second in Moscow, a 500-square-foot store that opened in the Vremana Goda shopping mall last month. » I want to read more and receive info from Zimmerli

Donna Karan Licenses Remain At Maidenform

The intimate apparel licensee for Donna Karan intimates is still Maidenform, which is now part of HanesBrands, confirmed Cathy Volker, EVP licensing at Donna Karan International Inc. » I want to read more and receive info from Maidenform

Fantasy Lingerie: New Wholesale Only Website


Earlier this month, Fantasy Lingerie relaunched its website, and “Everything changed,” according to Leilani Whitney, managing director. “Now you can see the whole collection, front and back, and see what all the boxes look like in the collection.” » I want to read more and receive info from Fantasy Lingerie

Lower Prices For ’Pure’ Get Strong Response


Fantasy Lingerie reported a strong reaction to the recent “relaunch” of its all white, boxed Pure lingerie collection. “We changed some of the designs and made the whole collection more affordable,” declared Leilani Whitney, managing director of the firm at the recent International Lingerie Show. “And stores have reacted in a dramatic way.” » I want to read more and receive info from Fantasy Lingerie

Da Campo No Longer VP Sales At Leg Avenue

Manuel Da Campo has left his position as vice president, sales at Leg Avenue. Da Campo had been with the company for almost three years. The executive jointed the company as director of international sales » I want to read more and receive info from Leg Avenue

Dirty Dolls: Camisole Bra, Boudoir Corselette


Dirty Dolls Lingerie, a firm that makes retro-inspired intimate apparel in larger cup sizes, has just added two new styles to its collection, a camisole bra and a boudoir corselette. » I want to read more and receive info from Dirty Dolls Lingerie

Intimacy, Down to 15 Stores, Plans Comeback

The number of Intimacy lingerie stores in the U.S. has dropped to 15 after approaching 20 in 2012, but there are plans to open four new door in the years ahead. » I want to read more and receive info from Van de Velde

Total Stockroom Adds Two Laser Cut Panties


Total Stockroom, which produces intimates under Coobie Seamless Bras and Undie Couture by Lauren Copeland labels, has added a new collection of laser cut panties under the Copeland brand which will ship in late May. » I want to read more and receive info from Coobie

Heaven Scent: Lingerie With Pleasing Perfume


Heaven Scent is a line apparel to which various scents have been applied, — pants, shirts, tank tops, lace camis, sweatshirts, shorts and, yes, intimate apparel. What you smell ranges from “flowers, perfumes, candies, fruit, even marijuana” according to Monika Casillas, creative director, who was showing the lingerie portion of the collection — which, according to her, makes up about 60% of the total — at the recent International Lingerie Show in Las Vegas (ILS). » I want to read more and receive info from Heaven Scent

Blue Moon Lingerie: UK Distributor’s 10th Year

U.K.-based Blue Moon Lingerie is celebrating its 10th year as a worldwide wholesale distributor of sexy lingerie brands including Leg Avenue and Coquette. » I want to read more and receive info from Blue Moon

Bra Maid: New Method For Brassiere Cleaning

Tossing a bra in the washing machine can be an easy alternative to hand-washing delicates, but a machine’s agitator can result in tears, twisted wires or misshaping. The Bra Maid, however, allows women to wash their delicates in a machine without the risk of ruin. » I want to read more and receive info from Bra Maid

2014 Catalog By Hauty, Golyta’s Sexy Brand


Hauty, the sexier, new division of Golyta (and a sister brand to the firm’s iCollection), just released its second catalog. Styles will be available by April. » I want to read more and receive info from Hauty

iCollection Launches 2014/15 Box Collection


iCollection is launching its 2014/2015 Box Collection which “features ultra-sexy, role-play and bridal lingerie, in addition to hosiery and accessories,” according to the firm. » I want to read more and receive info from iCollection

New Shirley: Low Cost Corsets, Peignors, Dance


Shirley of Hollywood is launching two new projects: Shirley VIA and Body Shot. The first is a lower priced collection which will include, to start, short peignoir sets and corsets. The second is a dancewear and lingerie collection created with Shirley’s “backing” and in conjunction with Steve Marsili, a manufacturer’s rep who, in past years, worked with both Shirley and Body Zone. » I want to read more and receive info from Shirley of Hollywood

RetailersProtected.com: New Website, Seal

Page from new site and latest Julie France ad with seal affixed.

A new website and resource center is under construction with the goal of identifying and supporting those wholesalers which do not sell their products direct to consumers: http://www.retailersprotected.com/. » I want to read more and receive info from Julie France

25-30 Aerie Intimates Stores To Close in 2014

Now vs. then: the current website and an image from the fall/holiday 2012 collection.

American Eagle Outfitters Inc. announced it will close “25 to 30” of its aerie intimates stores in 2014, this coming after it already closed 29 in its 2013 fiscal year. The closings come as the firm as a whole reported sharply lower earnings for the year ended February 1, 2014. » I want to read more and receive info from Aerie

Parisa Intimates: Cohen In, John Bowman Out

Paul Cohen, who has had an extensive career in the intimate apparel and footwear field, has been named to head up sales and marketing for the Parisa Intimates brand as well as private label lingerie he told BODY during a phone interview today. » I want to read more and receive info from Parisa

Who’s Opened 6 Times More Stores Than VS?


Recently, some lingerie chains are racing to close stores. Frederick’s of Hollywood just closed 16 in the last three months and continues to lose money. And Abercrombie has, over the last few months, closed all of its 28 Gilly Hicks lingerie shops. But there is one retailer that has been rapidly opening intimates stores in the U.S. and is finding profits in the category. » I want to read more and receive info from Soma

Journelle: Private Label, Victoria’s Secret Hire

Journelle, the multi-brand lingerie retailer, a majority stake of which is owned by Triumph, is planning to launch a “private label collection for Holiday 2014” and hired in January a former Victoria’s Secret designer as a “senior designer.” » I want to read more and receive info from Journelle

Latest Soma Bra Cups: "56% More Airflow”

New Soma “Breathe Beautifully” bras

Soma, a division of Chico’s FAS, Inc., has launched its “Breathe Beautifully” bra collection with under wire cups that it claims allow “56% more airflow” than similar cups from five, un-named, major competitors. » I want to read more and receive info from Soma

Greenice At MAGIC, Focuses On U.S. Market

Debbie Choi, a DMM at Ross Stores, with Tina Yang.

Tina Yang was at MAGIC showing buyers the Greenice line of lingerie, leggings, men’s underwear and related seamless apparel, produced by Songsong, Inc. in China. » I want to read more and receive info from Greenice

Courtaulds Reveals Big Reliance On Prym Items

Courtaulds, which claims to be the largest producer of intimate apparel and hosiery in Britain, manufacturing for several of the most prominent brands and retailers. It also owns several significant brands itself, including Berlei, Gossard and Pretty Polly hosiery. » I want to read more and receive info from Prym

Strong ILS, With Some Changes, Begins 3/31

“We are expecting a great turnout and a heck of a show,” declared Jeff Yunis, talking about his upcoming International Lingerie Show (ILS) and Las Vegas Halloween Show starting March 31st at the Rio in Las Vegas. At the same time he acknowledged several interesting shifts among exhibitors. » I want to read more and receive info from International Lingerie Show

’Body Angel’ Adhesive Bra By Bravo Universal


Bravo Universal demonstrated its interest in the U.S. market by bringing to the recent Curve show in New York an adhesive bra with a distinctive angel’s wings shape that has won patents in this and several other countries. » I want to read more and receive info from Bravo

Olga, Warner’s Bras Target Underarm Bulges

New Olga ‘On Your Side’ and Warner’s ‘No Side Effects’ bras.

Warner’s and Olga have just introduced bras that they say eliminate bulges that show at the sides and backs of some bras. Warner’s call the new bra “No Side Effects” and Olga, “On Your Side.” » I want to read more and receive info from PVH

2014 Raveware Catalog: Lingerie, Dancewear

Pages from the Raveware 2014 catalog

Sexy intimate apparel company Raveware Lingerie has released a new 2014 catalog with dancewear and bedroom styles. » I want to read more and receive info from Raveware

Yummie: New ’InShapes’ Bottoms Collection

Yummie by Heather Thomson is launching InShapes, a collection of four shaping bottoms designed to support and lift a woman’s figure through different compression zones targeting problem areas. » I want to read more and receive info from Yummie

Vegas OffPrice Show: More Buyers, Exhibitors

The OffPrice Show announced upticks in the number of retailers and net square feet at its latest trade event, held Feb. 16-19, 2014, at the Sands Expo adjacent to the Venetian and Palazzo hotels in Las Vegas. » I want to read more and receive info from OffPrice Show

Maidenform Expands Its ’No Wire’ Collection

Intimate apparel giant Maidenform has announced it is extending its popular Comfort Devotion line with the new No Wire Collection, comprising three bra styles that provide the shape and form of an underwire bra without the uncomfortable wire. » I want to read more and receive info from Maidenform

Stefani, Hanky Panky Lingerie Collaboration


Popular intimate apparel company Hanky Panky has announced a collaboration with L.A.M.B., the fashion label owned by musician and style icon Gwen Stefani, set to launch July 2014. » I want to read more and receive info from Hanky Panky

Affinitas Debuts Panties In Cupcake Packaging


Affinitas Intimates’ newest packaged line, Cupcake Panties, feature a single pair of fun, stylish panties cleverly presented in a cupcake-shaped origami-style box — perfect for gift-giving or stashing a spare pair in a gym bag or purse. » I want to read more and receive info from Affinitas

Former Aubade Exec To Lead Barbara Lingerie


Olivier de Croizant “is now Barbara managing director” according to one source within the company and confirmed by others. He replaces Hubert Lafont who left the company earlier this month (as reported in BODY) after many years in the same position. » I want to read more and receive info from Barbara

Espiral’s Catalog: More Dance & Rave Wear


Espiral the Florida-based lingerie firm (which also produces a separate AM:PM collection of beach and resort wear) has been growing so rapidly that it can’t keep its catalog from expanding even though its owners try. » I want to read more and receive info from Espiral

Source: Lafont Set To Leave Barbara Lingerie

According to a well-placed source, Hubert Lafont, directeur général of the French lingerie producer Barbara, will be leaving the firm at the end of this week. » I want to read more and receive info from Barbara

Oh La La Cheri Launches New Plus Collection

Curves by Oh La La Cheri is the Florida-based lingerie company’s first move into the plus market, with an initial assortment of 35 styles due to begin shipping in May. » I want to read more and receive info from Oh La La Cheri

OneStopPlus Bra Offers Padded Hook Closure


Plus-size e-tailer OneStopPlus has expanded its diverse collection of comfortable, affordable lingerie with the addition of a new padded closure bra from Comfort Choice. » I want to read more and receive info from OneStopPlus

Triumph: 76% Admit Wearing Wrong Size Bra

The comment that “the majority of women are not wearing a bra that fits correctly” has become the most-repeated cliche in the industry, and now Triumph has announced its own marketing campaign, “Stand Up for Fit” to address the issue. » I want to read more and receive info from Triumph

Pure Romance: Slumber Parties Acquisition

Fast-growing intimate apparel and adult products direct seller Pure Romance has announced its acquisition of Slumber Parties and the addition of 3,000 consultants expected to join the company, expanding Pure Romance’s footprint across the U.S. and Australia. » I want to read more and receive info from Pure Romance

Julie France: Campaign Against Direct Selling

Banner in the Julie France Magic Booth in August 2013

Julie France, the shapewear firm that has been leading a campaign against the now widespread practice of wholesalers selling directly to consumers, has unleashed further ammunition in the debate. The company has been surveying the retailers it sells, asking them about the practice, and has now shared more of their comments. » I want to read more and receive info from Julie France

Black Fuchsia: Plans For More Growth in 2014


Black Fuchsia, which started a few years ago as the small lingerie division of Just One, a sportswear firm, had become a dominant part of the company by 2013. This year it is poised to expand even further into the intimates market, with both its branded and private label offerings. » I want to read more and receive info from Black Fuchsia

Delta’s Dabah Buys Israeli Underwear Brand

An image on the Delta Galil website

In an uncredited interview dated January 16, 2014 with chairman Isaac Dabah, appearing on the Delta Galil website (http://deltagalil.com/top-50-ceos-israel-calcalist/), there is a brief note stating that “he recently purchased the Israeli underwear brand ‘Fix’ for approx. $2 million dollars (7.5 Million NIS).” » I want to read more and receive info from Delta Galil

Adoreme.com Reports Strong Growth in 2013


Online lingerie startup Adore Me expanded greatly in 2013, raising $8.5 million in financing and adding a significant amount of office space, warehouse space and new styles for the rapidly growing e-commerce venture according to an “annual report” it recently posted on its website. » I want to read more and receive info from Adoreme.com

Bracli Unveils New Paris Pearl Thong Styles


Spanish brand Bracli has revealed the “next evolution” of its sensual lace-and-pearl thongs with the Paris collection, featuring a wide variety of beautiful, handcrafted designs. » I want to read more and receive info from Bracli

Yes Master Collection Selling on Farfetch.com


Following a collaboration with high-end London boutique Dolci Follie, avant-garde lingerie designer Yes Master has launched a capsule collection of lingerie, lounge wear and swimwear now available on fashion website Farfetch.com. » I want to read more and receive info from Yes Master

Sales At Intimacy Fell By Over 12% in 2013


Sales sales fell “slightly over 12%” at Intimacy in 2013 while at its parent, the large Belgian firm Van de Velde, which operates several international retailers and brands, sales rose by 0.3%. » I want to read more and receive info from Van de Velde

Abercrombie Sales Drop While Gilly Hicks Close


Lingerie retailer Gilly Hicks is in the midst of a semi-annual sale with discounts up to 60% off, while parent Abercrombie & Fitch Co. continues shutting down all of that brand’s physical stores which once numbered 28 worldwide. Meanwhile Abercrombie itself, which includes the Hollister brand, reported company-wide sales decreases for the nine weeks ended January 4. » I want to read more and receive info from Abercrombie

Lunaire Adds Large Cup ’Lace Luxury’ Group

Allure bra from the new Lace Luxury Collection

Lunaire, a 25-year-old firm focused on the larger cup bra market, has introduced a new collection, Lace Luxury, featuring “European inspired eye-catching elegance,” for fall 2014. » I want to read more and receive info from Lunaire

Tugdual Denis: VP Sales At Oh La La Cheri


Oh La La Cheri, the Miami-based lingerie firm, has hired Tugdual Denis as vice president of sales. He starts on Monday according to owner Nicolas Attard. » I want to read more and receive info from Oh La La Cheri

Victoria’s Secret Beauty Shop Opens At JFK

Last month Victoria’s Secret opened a beauty and accessories store at the Los Angeles airport, now one is open in Terminal 4 at New York’s JFK Airport. » I want to read more and receive info from Victorias Secret

Bare Necessities Kicks Off End-of-Year Sale

Under the banner, “Up to 65% Off,” Barenecessities.com is kicking off a big sale (running December 23 to January 2), noting in its announcement, “No other retailer can come close to the deep discounts Bare Necessities offers.” » I want to read more and receive info from Bare Necessities

Barbara: 2014/2015 ’Winter Garden’s’ Group

French lingerie and shapewear company Barbara has unveiled its fall/winter 2014-2015 collection, Winter Gardens. » I want to read more and receive info from CMK

Goncalves: René Rofé Dir. Social Compliance

René Rofé has hired Chuck Goncalves as director of social compliance at International Intimates. Prior to that, for over 15 years, he had served as director, social and environmental responsibility at Gap Inc. » I want to read more and receive info from International Intimates

International Intimates: Chris Lee is VP Design

International Intimates recently hired Chris Lee, who was formerly vice president design and merchandising at Carole Hochman, a division of Komar. » I want to read more and receive info from International Intimates

Cotonella Keeps Focus On Comfort for 2014-2015

Italian sleepwear and underwear producer Cotonella SpA has introduced intimate apparel collections as well as spring/summer and fall/winter collections for 2014-2015. » I want to read more and receive info from Cotonella

Parah’s Fall / Winter 2014 / 2015 Collection

Italian lingerie and loungewear company Parah SpA has designed its fall/winter 2014-2015 collection with unconventional, determined modern woman in mind. » I want to read more and receive info from Parah

Leg Avenue: Ruffles For Spring/Summer 2014


Leg Avenue has just released its Spring Summer 2014 Collection supplement, a 20 page catalog with a decidedly soft and flirty feel to it. » I want to read more and receive info from Leg Avenue

New Styles From QT’s Crème Bralée Lingerie


Crème Bralée Lingerie, Q-T Intimates’ brand for curvy women seeking larger cup sizes, is pushing forward with its sexy collections for spring 2014, adding new high-end looks, diversified color palettes and fashion-forward trims to existing designs, and launching the development of new styles. » I want to read more and receive info from QT Intimates

Kay LeGrange Named Hanky Panky SVP, Sales

Kay LeGrange has been named senior vice president of sales at Hanky Panky. Brenda Berger, formerly a sales executive at the company, has left. » I want to read more and receive info from Hanky Panky

Affinitas Moves, Intros New Lines for Fall 2014


Lingerie producer Affinitas has unveiled its Affinitas Intimates and Parfait by Affinitas 2014 collections. The firm also announced it is moving its offices and warehouse this month from Los Angeles to a new location that is twice the size at 17300 Railroad Street, Unit C, Industry City, CA 91748. » I want to read more and receive info from Affinitas

Triumph: Lingerie Store In Westfield, March ’14

Triumph, the giant intimate apparel producer and retailer, is continuing its expansion in the U.S. with a retail store scheduled to open March, 2014 in the Westfield Garden State Plaza shopping center. According to a statement from the center, the Triumph lingerie store will be part of its new “premium fashion district.” » I want to read more and receive info from Triumph

Fashion Forms Expands Consumer Ad Campaign


Fashion Forms continues to advertise its products prominently to consumers, with advertisements recently appearing in such publications as InStyle, OK! and Star. The program is significant in that the firm is one of a relative few intimate apparel makers advertising aggressively to consumers. » I want to read more and receive info from Fashion Forms

Victoria’s Secret Travel Shop Opens At LAX

Victoria’s Secret has opened, in partnership with travel retail specialist Hudson Group, a new “Beauty & Accessories store” in the Tom Bradley International Terminal (TBIT ) in Los Angeles International Airport. While the brand’s perfumes, vast array of beauty products and apparel accessories are the focus, the shop also carries a selection of panties. » I want to read more and receive info from Victorias Secret

Kokeshii: Hand-Making Intimate Apparel in NY


“Dress up your daydreams” is Kokeshii designer Samantha Tharler’s mission statement, and her new, handmade intimate apparel collection certainly helps to do just that, combining contrasting colors, unique surface design techniques and feminine embellishments to create one-of-a-kind looks. » I want to read more and receive info from Kokeshii

Pretty Polly Adding Intimates Line in 2014

Pretty Polly, the U.K. hosiery firm, is launching a collection of lingerie and sleepwear, “in love with Pretty Polly” which is “set to hit the US market at the beginning of 2014,” according to the company. » I want to read more and receive info from Pretty Polly

Dreamgirl Catalog: New 2014/2015 Collection

Styles from Dreamgirl’s new “Club Separates” collection.

Dreamgirl has just publlshed its 2014/2015 Collection catalog, a 268 page monster, encased in a snakeskin cover with a cut-out peep hole that reveals a model in a strappy mesh and gold chain fringe bra and thong set. » I want to read more and receive info from Dreamgirl

Anita Adds New Pastel Colors to Popular Lines


German lingerie maker Anita International has expanded the colorways for its popular Rosa Faia division for spring 2014, adding two feminine pastel shades to existing lines: Orchid for its Lace Rose range and Soft Aqua for its Scarlett range. » I want to read more and receive info from Anita

Sharon Stone Wears Affinitas Bra in Tatler

Actress Sharon Stone appeared in the November 2013 issue of Russian fashion magazine Tatler wearing a bra from Affinitas Intimates’ bridal line, according to the wholesaler. » I want to read more and receive info from Affinitas

Esty Lingerie’s 2013 Design Contest Winner


Bristol, U.K.-based intimate apparel retailer Esty Lingerie announced the winner of its third annual lingerie design competition, which was based around flower-inspired designs. » I want to read more and receive info from Esty

MareDiModa Reports Uptick In Show Visitors

The 12th annual MareDiModa, the international swimwear, beachwear and lingerie fabrics and accessories festival in Cannes, France, reported a 3 percent uptick in visitors during its run on Nov. 5-7, 2013, at the Palais des Festivals. » I want to read more and receive info from MareDiModa

Easton Picked To Sell Aubade In U.S. Market


Aubade signed this month a “long term,” and “exclusive” distribution agreement for the U.S. with Easton International, the powerhouse sales organization, according to Easton owner Russ Klein. » I want to read more and receive info from Easton

Samantha Chang: Trunk Show at Lille Boutique

A design shown on the Samantha Chang website

Lingerie designer Samantha Chang will have a trunk show at Portland’s Lille Boutique on Friday, December 13, 2013 from 5pm to 8pm according to the retailer. » I want to read more and receive info from Samantha Chang

Elila: Jungle Collection For Full Figure Women

Elila has had a successful launch to its new “Jungle Collection” of intimates, specifically designed for full figure women, created using a “unique leopard jacquard” fabric. “We all feel sexy in animal prints...but this style arose from a desire to create a feminine style with a high level of support,” explained, Ellen Jacobson, its creator and owner of the brand. » I want to read more and receive info from Elila

Femmy’s To The Bay, Lord & Taylor, Delta


The Under Fashion Club Femmy 2014 gala on February 4 will honor the Hudson’s Bay Company, Lord & Taylor, Delta Galil Industries, Ltd and Iluna USA LLC. In addition, an “Innovation Award” will go to Jockey International, Inc., a “Lifetime Achievement Award” will go to Seth Morris, and the “President’s Award” will go to Roslyn Harte. » I want to read more and receive info from Under Fashion Club

Victoria’s Secret Show: Swift and a $10M Bra


Performances by Taylor Swift and a walk down the runway by a model wearing a $10 million bra are scheduled for “The Victoria’s Secret Fashion Show,” Tuesday, Dec. 10th on CBS. The show, which airs 10 to 11PM, ET/PT, will also include vocal artists Fall Out Boy, A Great Big World and Neon Jungle, as well as many of the retailer’s lingerie models, including Adriana Lima, Alessandra Ambrosio, Lily Aldridge, Candice Swanepoel, Lindsay Ellingson, Karlie Kloss, Doutzen Kroes and Behati Prinsloo. » I want to read more and receive info from Victorias Secret

CMK Reveals Funding Agreement With Meritus

CMK Distinctive Brands, which handles sales in the U.S. for such brands as Barbara and Zimmerli of Switzerland, has signed a multi-year, multi-million dollar funding agreement with Meritus Capital. » I want to read more and receive info from CMK

Curve: New Incentives To Shop During Shows

Older apparel wholesalers wistfully remember the days when retailers would come to their trade show booths and leave behind huge stacks of orders. But the practice has waned, with many retailers buying “by committee” back at headquarters after long and deliberate consultations and others simply choosing to buy closer to their actual selling season. » I want to read more and receive info from Curve

H.U.G. Awards Honor Thomson, Rofé, Galligan

Last night Heather Thomson from Yummie, René Rofé and intimate apparel industry fit model Dorothy Galligan were honored with H.U.G. Awards at the The Intimate Apparel Square Club’s annual fund raiser. This year the gala was held at the 230 Fifth Penthouse in Manhattan. » I want to read more and receive info from Intimate Apparel Square Club

Cosabella Creates New Collection With IntiMint


Cosabella has created an “exclusive” new collection of lingerie, sleepwear, active-wear and swim wear for IntiMint, the online intimates retailer. While a press release from the retailer Monday stated “The entire IntiMint by Cosabella collection...will launch February 2014” many items are already available for sale online. » I want to read more and receive info from Cosabella

H.U.G. Awards Honor Thomson, Rofé, Galligan

Last night Heather Thomson from Yummie, René Rofé and intimate apparel industry fit model Dorothy Galligan were honored with H.U.G. Awards at the The Intimate Apparel Square Club’s annual fund raiser. This year the gala was held at the 230 Fifth Penthouse in Manhattan. » I want to read more and receive info from Intimate Apparel Square Club

Explaining Anita’s Dramatic Growth in U.S.


BODY publisher Nick Monjo asked Anita’s Steven Bernstein about the German company’s steady expansion in the U.S. market in recent years. » I want to read more and receive info from Anita

Rachel Zoe Featured in New Jockey Campaign


Jockey International has partnered with celebrity stylist and television personality Rachel Zoe for its new marketing campaign, “Redefining Comfort,” challenging the perception that comfortable underwear can’t be fashionable. » I want to read more and receive info from Jockey

Dentelle etc… Unveils New Styles for 2014


U.K. lingerie brand Dentelle etc… has unveiled romantic yet daring new looks for its spring/summer 2014 collection, a mix of fashion-forward and classic silhouettes for modern women. » I want to read more and receive info from Dentelle

Sapphire Bliss: Debut Line, 1920’s Inspiration


For her first collection, New York City-based designer Stephanie Chen drew from 1920s-inspired elegance and sophistication to create Sapphire Bliss, a luxury brand designed for confident, independent women. » I want to read more and receive info from Sapphire Bliss

Maidenform Expanding ’Comfort Devotion’ Line


Maidenform, now a division of HanesBrands, is expanding upon the “Comfort Devotion” collection it introduced earlier this year, now launching what it calls “the next generation of comfort with the Comfort Devotion Reimagined collection” which, according to a spokesperson includes “new styles in shapewear, bras and panties.” » I want to read more and receive info from Maidenform

Fashion Forms Shipping ’No Slip Strapless Bra’


Fashion Forms is now “shipping to select retailers” its recently introduced No Slip Strapless Bra, according to Heather Rubio of the firm. She predicted that it “will be introduced to all by end of the year.” » I want to read more and receive info from Fashion Forms

Survey: Stores Against Brands Selling Direct


A recent survey by one shapewear maker shows that while many wholesalers are now selling directly to consumers, an overwhelming majority of the retailers questioned believe emphatically that it is important that wholesalers do not sell directly to consumers and that the practice negatively affects their businesses. » I want to read more and receive info from Julie France

Elder Comments About Benefits Of GO2BRAS


Connie Elder founded Lipo in a Box in 2001 and soon after went on to launch its sister brand, GO2BRAS. In 2012 she sold both to Dana-co, but remains as spokesperson for the brands as well the on-air sales person for the lines on the QVC Shopping Channel. We interviewed her recently about the extensive bra line for larger busted women, styles of which range in retail price on the firm’s website from $18 to $39. » I want to read more and receive info from Dana-co

HanesBrands Closes Maidenform Acquisition

Maidenform, now offered on the HanesBrands website.

HanesBrands announced that it closed the acquisition of Maidenform Brands, Inc., the first week of October for approximately $583 million, in a transaction that was first announced last summer. In addition to Maidenform, Hanes takes over the company-owned intimates brands Flexees, Lilyette, Self Expressions and Sweet Nothings, as well as intimates under the licensed brands, Donna Karan and DKNY. » I want to read more and receive info from HanesBrands

Fantasy: Playmate of the Year Is Spokesmodel


Fantasy Lingerie has just hired Jaclyn Swedberg, the Playboy Playmate of the Year in 2012, as its “exclusive spokesmodel.” She appears in the company’s 2013 fall catalog which was distributed at the recent International Lingerie Show in Las Vegas and mailed nationally. » I want to read more and receive info from Fantasy Lingerie

Arensky: Brazilian Firm Serious About U.S.


Arensky is a four-year-old Brazilian lingerie and swimwear company that was recently purchased by Osvaldo Rossi and is taking steps that that prove it is becoming a viable choice for American retailers. There is now a U.S. office in Connecticut, and the firm has started exhibiting at trade shows, the most recent of which was CurveNV in Las Vegas. » I want to read more and receive info from Arensky

Intimate Apparel Square Club: History of Service

(Article provided by the Intimate Apparel Square Club) Industry traditions are hard to maintain but the Intimate Apparel Square Club (IASC), a volunteer organization dedicated to helping sick children, continues its long-running mission while adapting to today’s circumstances. Founded in 1955 by charitable leaders of intimate apparel companies and their suppliers, the IASC focuses its fundraising efforts on pediatric rehabilitation and to date has raised over $5 million to support pediatric services at Rusk and Tisch Hospital, part of the Hassenfeld Pediatric Center at NYU Langone. » I want to read more and receive info from Intimate Apparel Square Club

Bare Necessities: Buy Chantelle, Get $25 Back

The Chantelle offer on BareNecessities.com.

Bare Necessities launched a special promotion with Chantelle in which “They’re giving their customers a $25 Rewards Cheque for every $100 Chantelle order which can be used on their next purchase,” according to the on-line retailer. In addition, the store is offering free shipping on the Chantelle order. The check can be used for purchase of any of over 200 brands in the store. » I want to read more and receive info from Bare Necessities

Karolina Laskowska Shows Exotic Collection


U.K.-based designer Karolina Laskowska has launched her autumn/winter 2013 collection, an array of couture looks and exotic fetish-inspired pieces made from rare and luxurious materials. » I want to read more and receive info from Karolina Laskowska

CMK: Ingram Is Named Western States Manager

Earlonzo Ingram has joined CMK Distinctive Brands as western U.S. territory manager, responsible for all boutique and specialty stores, regional multi-store chains and on-line partners in the West, according to Russ Kelly. “In addition he will be overseeing both storeline support and training, furthering CMK’s commitment to our partners to assure sell-though, not just chase them for sell-in.” » I want to read more and receive info from CMK

Victoria’s Secret Debuts ’The Closeup’ Bra


In late September, Victoria’s Secret unveiled the “The Closeup,” its newest push-up bra, featuring a wide side band to create a sleek, supportive shape. » I want to read more and receive info from Victorias Secret

Belgian La Fille d’O Expanding in America


High-end Belgian lingerie brand La Fille d’O is looking to break into U.S. boutiques with its functional, elegant collections that celebrate the shape of the female form. » I want to read more and receive info from La Fille Do

Classic Shortlettes Now In New Colors, Dots


Carrie Adorna, the creator of the CarrieRae Undersummers Shortlettes, has just added new colors including a black and white polka dot style (see photo this issue of BODY), along with matching camisoles, to its classic group. » I want to read more and receive info from Undersummers

Feu de Vénus Unveils New Lingerie Collection


Drawing on a love of mythology and fantasy as inspiration for a provocative new line of lingerie, Véronique Lapage has unveiled Feu de Vénus, an ultrasensual collection for discerning modern women. » I want to read more and receive info from Feu de Venus

Daisy Corsets Unveils ’Top Drawer’ Collection


Daisy Corsets, a wholesale corset manufacturer that offers more than 1,000 styles in a vast array of sizes, has unveiled Top Drawer, its newest premium collection. » I want to read more and receive info from Daisy Corsets

Victoria’s Secret Adds Several Stores In U.K.

An interior view, Victoria’s Secret Bond Street

U.S. lingerie giant has opened its doors outside of North America, opening multiple stores in the United Kingdom over the past several months, including a particularly luxurious flagship location on Bond Street. » I want to read more and receive info from Victoria’s Secret

Golyta Names Wells As Rep For Western States


Golyta Incorporated, has hired Wells Apparel Group as their sales representative for several western states for three of their brands: iCollection, Hauty and Tia Lyn. » I want to read more and receive info from Golyta

2013 Victoria’s Secret Fashion Show Dec. 10th

Costume renderings for the 2013 Show

This year’s Victoria’s Secret fashion show will again be on CBS, scheduled for Tuesday, Dec. 10 (10:00-11:00 PM, ET/PT). If the costume renderings posted by the company are any indication, expect another Vegas-showgirl-style extravaganza. » I want to read more and receive info from Victoria’s Secret

Coobie Launches New Bras & Envy Legwear

Coobie’s New Floral Comfort Bra

Building on the increasing success of its seamless bras, Coobie has dramatically expanded, adding both new bra styles and launching an extensive new leg wear division. The result is an emerging, moderately-priced “comfort brand” that spans several categories of apparel. » I want to read more and receive info from Coobie

Aphrodite’s Intimates: René Rofé Web Promo


Aphrodite’s Intimates, a leading online retailer of lingerie, adult toys and novelties, recently announced the launch of a campaign to promote René Rofé’s lines of sexy intimate apparel and outerwear brands. » I want to read more and receive info from Rene Rofe

Andres Sarda Introduced At Intimacy Stores

Intimacy, the Van de Velde-owned U.S. lingerie retailer that focuses on European luxury brands as well as detailed bra fittings and demonstrations for customers, is adding Spanish lingerie brand Andres Sarda to its stores. » I want to read more and receive info from Andres Sarda

Penelope Cruz Designs For Agent Provocateur

An image from Penelope Cruz’s lingerie video.

Film star and renowned beauty Penelope Cruz and her sister Monica Cruz have collaborated with Agent Provocateur to release L’Agent by Agent Provocateur, a lingerie collection that is both playful and exotically sexy. » I want to read more and receive info from Agent Provocateur

La Perla Opens Latest Boutique In Honolulu


La Perla has just opened a new boutique in Honolulu at the Ala Moana Center, a luxury shopping venue. » I want to read more and receive info from La Perla

First Look: Espiral’s ‘Fall In Love’ Collection


Espiral is about to mail its annual “Fall in Love” catalog containing its special holiday and Valentine’s collection. Included are lingerie, playful sleepwear costumes and holiday dresses. » I want to read more and receive info from Espiral

Previous Biatta Owner Introduces Contorno


Danny Golshan, at one time one of the owners of the now defunct Biatta, has just launched a new collection of lingerie, shapewear and dresses: Contorno. » I want to read more and receive info from Contorno

India’s Galleria Intima Reports Successful Show

After an overwhelming response to its August 2012 launch, history repeated itself at the second annual Galleria Intima, India’s largest sourcing fair for intimate apparel professionals, which was held Aug. 23-24 at the Grand Hyatt Goa. » I want to read more and receive info from Galleria Intima

New KS Paris Premieres Spring/Summer 2014


New French lingerie brand KS Paris has premiered its new looks for spring/summer 2014, using Japanese manga comics as the inspiration for its sensual new collection. » I want to read more and receive info from KS Paris

Maidenform: Lawsuits Over Hanes Buyout Deal

Maidenform Brands Inc. is facing class actions filed by shareholders to block HanesBrands Inc.’s $575 million buyout of the company. » I want to read more and receive info from Maidenform

Colombia: Rising Fabric, Apparel Exports To N.A.

Reporting nearly $200 million in apparel sector growth and a sharp rise in textile exports over the past two decades, Colombia’s Ministry of Commerce, Industry and Tourism is touting the country’s garment and fabric industry, with a particular focus on intimate apparel, swim and activewear segments. » I want to read more and receive info from Proexport

Hauty: Golyta’s Brand For ‘Ultra-Sexy’ Market


Golyta International, parent company to iCollection and iBasic Intima, has launched an impressive new lingerie collection, Hauty “for the ultra sexy market,” as described by vice president of marketing, Justin Lam. The firm has also “taken ownership of the Tia Lyn brand to further strengthen our plus size lineup.” » I want to read more and receive info from iCollection

With Vixen, Leg Avenue Salutes American Retro


Leg Avenue debuted its newest line, Vixen by Leg Avenue, at the recent Magic show in Las Vegas, accompanied by a new, 60 page catalog. According to Lisa Griffin, marketing manager, “What was once the Burlesque collection” has been incorporated into Vixen, along with the addition of several strong new styles. » I want to read more and receive info from Leg Avenue

OffPrice Reports High Turnout in Las Vegas

The OffPrice Show announced upticks in the number of attendees and exhibitors at the 38th installment of its annual trade event, held Aug. 17-20, 2013, at the Sands Expo adjacent to the Venetian and Palazzo hotels in Las Vegas. » I want to read more and receive info from Offprice Show

Rigby & Peller Begins Offering Soak Wash


U.K.-based upscale lingerie manufacturer and retailer Rigby & Peller has added Soak Wash, the luxury intimate apparel and swimwear cleanser, to all eight of its retail locations and its online shop. » I want to read more and receive info from Soak

Nichole de Carle Debuts Spring/Summer 2014


Luxury lingerie brand Nichole de Carle London has unveiled three high-end collections for spring/summer 2014. » I want to read more and receive info from Nichole de Carle

Moira Nelson Launches Bra La Mode Consulting

Moira Nelson, founder of lingerie resource website BraLaMode.com, has launched Bra La Mode Consulting, a full-service consulting company aimed at assisting small wholesale intimate apparel companies, designers and startups in executing their unique visions. » I want to read more and receive info from Bra La Mode Consulting

Rofé, Thomson Honored With 2013 HUG Awards

H.U.G. Honorees René Rofé and Heather Thomson

Heather Thomson from Yummie, René Rofé and intimate apparel industry fit model Dorothy Galligan will be honored with H.U.G. Awards at the The Intimate Apparel Square Club’s annual fundraiser November 4 at the 230 Fifth Penthouse. » I want to read more and receive info from Intimate Apparel Square Club

Daisy Corsets Expands Plus Size Collections


Daisy Corsets, a company that always offered a generous selection of plus size styles, is expanding the number of corsets offered up to size 6X from the current 150 to a total of 250 by the end of 2014. “Retailers have long appreciated the attention that Daisy Corsets has paid to the plus-size market,” the company noted in a recent statement, adding that retailers are “demanding more styles be available in larger sizes--and Daisy Corsets is responding in kind.” » I want to read more and receive info from Daisy Corsets

Interview: The Case For N Natori Full Figure


Dana-Co recently expanded its licensed collection of Natori intimates to include a full figure group under the N Natori brand. BODY publisher Nick Monjo interviewed Dana-Co vice president of global sales Rob Gardner about the various aspects that set N Natori apart from the rest of the full figure bra market. N will be shown next at the Curve shows in both New York and Las Vegas. » I want to read more and receive info from Dana-co

Interview: Zimmerli’s U.S. Expansion Plans


Last month Zimmerli of Switzerland expanded the assignment of CMK (the U.S. distribution firm operated by Cynthia Kelly) to include men’s apparel. CMK had already been handling women’s intimates here since 2011. In this interview, BODY publisher Nick Monjo asked Zimmerli CEO Marcel Hossli about the men’s business in this country, as well as the firm’s rebranding and expansion efforts, already underway. » I want to read more and receive info from Zimmerli

Bare Necessities: New Jockey Online Boutique


Bare Necessities has launched a “new online boutique with Jockey” which, according to the online retailer, offers “an incredible selection of Jockey’s best products for women and men.” About 150 Jockey items are shown. » I want to read more and receive info from Jockey

Interview: Seven ‘Til Midnight Holiday 2014


BODY’s Ted Vayos interviewed Vinh Luong of Seven ‘til Midnight about the firm’s holiday 2014 collection. » I want to read more and receive info from Seven til Midnight

Music Legs: New Hose & Return to Magic Show


Music Legs will release its 2014 hosiery catalog at the upcoming International Lingerie Show in Las Vegas in September. And the company announced it will return to the Magic show after a long absence. » I want to read more and receive info from Music Legs

Leg Avenue’s Mike Tsai Discusses The Future

BODY publisher Nick Monjo discussed new directions with Leg Avenue COO Mike Tsai, as that company explores a variety of new directions and readies itself for its first Magic show in years. » I want to read more and receive info from Leg Avenue

New Website for Soak Lingerie Wash Products

Soak, the producer of specialized lingerie wash and other products, is launching a new website intended to make the offerings and their benefits compelling and easy to understand, as well as present the company in a bright and cheerful manner. » I want to read more and receive info from Soak

Knock out! Debuting New Sleepwear at Curve

Moving to capitalize on what she says is an “untapped market of 45 million women” who “suffer from night sweats due to menopause, pregnancy, chemotherapy and prescription drugs,” Knock out! founder Angela Newnam is further expanding here Mighty Nighties sleepwear line. » I want to read more and receive info from Knock Out

QT Intimates Adds Zoe, Raquel to Crème Bralée

QT is adding two new groups to its new Crème Bralée line according to Meryl Kutzin, vice president production and merchandising. “We are constantly bringing new design concepts,” she emphasized. “Our next two collections are Zoe and Raquel.” » I want to read more and receive info from QT Intimates

Joan Jett Sues Hot Topic Over Blackheart Label

A graphic T-shirt on the Blackheart Lingerie site.

While Hot Topic has expanded from five to nine the number of Blackheart Lingerie shops it operates since it launched the chain last November, much has changed for the new lingerie label. And raised some questions about Blackheart Lingerie’s ultimate future. » I want to read more and receive info from Hot Topic

Espiral: Large Booth For AM:PM at Miami Show


Espiral, well known for its clubwear and lingerie, will show its AM:PM collection of swim and resort wear for the first time at the upcoming Swim and Lingerie show at the Miami Beach Convention Center, July 20-23. » I want to read more and receive info from Espiral

Honeydew Picks Pomper To Head NY Showroom

Honeydew has hired Lisa Pomper to head its new New York showroom as well as handle sales in the region. The company is scheduled to open the space at 390 Fifth Avenue (corner of 36th Street) in time for the upcoming August market. » I want to read more and receive info from Honeydew

Empreinte: 2014 Spring Summer Collections


French-based high-end designer Empreinte has released its 2014 spring/summer lingerie collection, as well as its 2014 swimwear collection. » I want to read more and receive info from Empreinte

Wacoal Debuts ’Smooth Complexion’ Intimates

Wacoal has introduced Smooth Complexion, a collection of super lightweight lingerie and shapewear in four perfecting skin tones. » I want to read more and receive info from Wacoal

American Eagle Closes 10 Aerie Shops in Q1


American Eagle Outfitters followed through on an earlier announcement and closed 10 of its aerie lingerie shops during the first quarter ended May 4, 2013, lowering the total to about 140. The firm reiterated its plan to close an additional five to ten aerie stores by the end of the year. In all American Eagle currently operates 1039 apparel stores (and had at the beginning of May an additional 57 international franchise stores). » I want to read more and receive info from American Eagle Outfitters

Lise Charmel: Jones Is West Coast Manager

Sandra Jones has been named the U.S. west coast director and department stores relations manager for Lise Charmel. Previously she had worked for about two and a half years at Janine Robin North America “developing their lingerie and swim lines,” she explained. » I want to read more and receive info from Lise Charmel

Dreamgirl: Cartigiano National Sales Manager

Dreamgirl hired Tiffany Cartigiano as its national sales manager, reported Eric Ehrens, the company’s president of sales. » I want to read more and receive info from Dreamgirl

Leg Avenue to Exhibit At Magic This August


Leg Avenue will be taking a large booth at the upcoming Magic show in Las Vegas at the end of August. The company has not exhibited at the show in recent years. » I want to read more and receive info from Leg Avenue

Sales Changes at Lovely Planet & Maison Close

Jaël Eyen, who has been working for Lovely Planet Group since 2009, has been named to the company’s sales support team, according to an e-mail message from Gérald Wittock, sales manager. The firm handles such brands as Maison Close intimate apparel, as well as Love to Love and Dorcel. » I want to read more and receive info from Lovely Planet

Distributor CMK Takes Over Zimmerli Men’s


As of July 1, CMK Distinctive Brands took over distribution of the men’s portion of the Zimmerli underwear business in the U.S. CMK has handled the women intimates, which are already selling in a variety of key department stores and boutiques here, since the beginning of 2011. » I want to read more and receive info from CMK

Crème Bralée: French Look For Curvy Women


Crème Bralée, launched recently by Q-T Intimates to appeal to larger, curvier women needing larger cup sizes, has already met with success in the marketplace. The small but colorful and elegant collection of bras and panties, is available in band sizes ranging from 32 to 46, and cup sizes C through G. » I want to read more and receive info from QT Intimates

Survey: Leg Avenue Listening To Retailers

“This is certainly not just a women’s issue,” began Lisa Griffin of Leg Avenue. “People in general are getting bigger in the US and manufacturers and retailers alike are finally understanding that this is not a passing phase. Curvier women want to feel sexy too and lingerie sizing has increased in response to demand.” » I want to read more and receive info from Leg Avenue

Anita Adds New Color, Brief to Safina Line

Anita has expanded it “bestseller” Safina intimates collection to include both a new color, “Grey Pearl,” and a new high-waist brief for the winter season. The new shade “underlines its seductive aura and adds a hint of noblesse,” according to the firm » I want to read more and receive info from Anita

Former Model, Stylist Launch Moday Intimates

Former fashion model Suzanna Urszuly and fashion stylist Naila launched, in mid June, an intimates collection, Moday. » I want to read more and receive info from Moday

Wolford Opens 2 More Stores in Greater China

Wolford opened two new boutiques, one in Shanghai and one in Hong Kong, raising to 15 the number of its “points of sale in Greater China, both own and partner-operated, located in the cities of Shanghai (2), Shenzhen (1), Chongqing (2), Chengdu (2), Taiyuan (2), Hong Kong (5) and Macao (1),” according to the Austrian firm. » I want to read more and receive info from Wolford

Survey: More Body Hush Styles in Plus Size

Jimena Rosas of Canada-based Body Hush has closely watched the plus size market over the year. “We have seen this trend grow in Europe in the past,” she began, noting that now even “most of the top European lingerie brands have adapted to this trend.” » I want to read more and receive info from Body Hush

iCollection: Plus Sizes ’Part of Our DNA’

“Although the plus size volume is a fraction of that of regular size, this category has always been a core part of iCollection,” declared Justin Lam. “The company has a long history of designing great lingerie for the plus market and it is an essential part of our DNA.” He added, “We have a strong and loyal customer base that we adore and will strive to delight for many years to come.” » I want to read more and receive info from iCollection

Music Legs: Plus Size Market ’Very Important’

According to Tamera Venneman Vestal, national director of sales for Sky Hosiery/Music Legs, there is no questions that women are getting larger. “Through much research, this has been proven to be very true. Back in the 60’s, the average woman was a size 8 with measurements of 34B-24-33, today, the average size is a 14 with measurements of 36C-28-38.” » I want to read more and receive info from Music Legs

Anita: Catering To Plus From The Beginning

Theresa Antretter, care division manager at Anita, told BODY that sales statistics show the company’s business is increasing “in the cups F and higher. That’s why we added, in many styles, the H and I cups.” She reported that Anita has also seen a demand for larger sizes in nursing bras. » I want to read more and receive info from Anita

Affinitas: Parfait Created For Plus Size Consumers

Asked if he too believes American consumers are getting larger, Ken Zhang of Affinitas and Parfait answered, “Yes, we have been seeing this trend as well. In fact, the Parfait brand was developed due to increasing requests from the retailers for larger sizes. In response to the retailers requests, the Parfait full bust line was launched in Fall 2010 in sizes 30-40 D-G. To expand the size range even further, in August 2013 we will be shipping three of our “all time best selling styles” up to “K” cup.” The lines included are the “Charlotte Padded Bra, Sophia Wire Bra and Alexis Babydoll, to include GG,H,HH,J,JJ,K,” he explained. » I want to read more and receive info from Affinitas

Survey: Undersummers Created For Plus Women

“From the start of my business I was asked to do bigger and bigger sizes,” began Carrie Adorna, in response to BODY’s survey questions on the plus size intimates market. “We now range from XS (0-2) to a 6X (30W).” » I want to read more and receive info from Undersummers

Survey: Knock out! Expands Plus Collection

“One in every three women are considered obese by the Center for Disease Control,” declared Lorraine Chambers, a sales executive for Knock out! (which produces solution intimates and sleepwear). “This is definitely a market that can we cannot ignore.” » I want to read more and receive info from Knock Out

Survey: New Catalog, Plus Size Brand For JW

Jannie Whitt of JW International, a firm the produces intimates under several brand names including Innocent Angel, told BODY that “Plus size, is extremely important to our business.” » I want to read more and receive info from JW International

Plus Survey: Large Sizes Strong For Goodnighties

Marcia Bacon of Goodnighties (which produces a line of solution sleepwear products) provided her comments about the plus size intimates market in this latest segment of our survey. The collected series will appear in the print edition of BODY. » I want to read more and receive info from Goodnighties

Plus Survey, Part III: Dreamgirl Sees Growth

Next in our series on the plus size intimates market, we present the remarks of Dreamgirl CEO Christopher Scharff. The appearance of all the reports, presented company by company on the BODY web site, will be followed by the publication of the series in the print edition of BODY. » I want to read more and receive info from Dreamgirl

Plus Size Survey, Part II: Julie France’s Two Lines

As we continue with our series on the plus size intimates market, we present the observations of Rodrigo Cano, general manager of Julie France Body Shapers. » I want to read more and receive info from Julie France

Plus Size Survey Part I: CURVE by Fantasy

The upcoming July issue of BODY will contain the results of a survey of several intimate apparel wholesalers on the plus size market and the impact it has had on their businesses and collections. We are first publishing the survey as a series of individual reports, presented company by company, on the BODY web site. Next, the collected reports will appear in the print edition of BODY. » I want to read more and receive info from Fantasy Lingerie

Honeydew Intimates: Showroom At 390 Fifth

An image from Honeydew’s web site, illustrating the firm’s unique approach to intimates.

Honeydew Intimates will open, in time for August market, a new, 2100 square foot showroom in New York at 390 Fifth Avenue (corner of 36th Street). In recent years the collection of the Los Angeles-based firm had been shown in the City by an independent sales representative. » I want to read more and receive info from Honeydew

Parfait Expands Sizing To K Cup For 3 Styles


Parfait, the full busted, sister line to Affinitas, is making three of its most popular styles available up to K cup. According to the company, the new sizes for the Charlotte Padded Bra, Sophia Wire Bra and Alexis Babydoll will be available at retailers in August. » I want to read more and receive info from Affinitas

Seven ‘til Midnight Wins Award in Australia

Seven ‘til Midnight won the 2013 “Lingerie Company of the Year” award presented at the 2013 Adultex trade exhibition, held recently in Queensland, Australia. » I want to read more and receive info from Seven til Midnight

Fit Fully Yours Expands Alexis Bra & Panty Line


Fit Fully Yours Lingerie is expanding its collections, adding new styles and colors, as sells to more retailers across the U.S. The latest addition is that of a new color combination, beige with dark taupe, to its popular Alexis see-through lace bra and panty group. » I want to read more and receive info from Fit Fully Yours

Skepticism For Jockey’s Bra Sizing System


Reaction in the press to Jockey’s new Volumetric Fit System has been generally skeptical, despite the universally-quoted “statistics” that most women are wearing the wrong size bra. » I want to read more and receive info from Jockey

Undie Awards: Bali Bra Is Overall Favorite


Bali’s “One Smooth U Front Close Bra,” style 3486 was voted by consumers the “Favorite Overall Bra” in the seventh annual Undie Awards, organized by HerRoom.com and HisRoom.com, part of Dallas-based Andra Group. » I want to read more and receive info from Herroom.com

Dana-co Announces Its ’Relaunch’ Of G02BRAS


On June 7th Dana-co LLC announced the “launch of a new GO2BRAS brand,” a previously-existing label it purchased in late 2012, along with other Connie Elder International brands, including Lipo in a Box, a shapewear collection. » I want to read more and receive info from Dana-co

Lion’s Den: New Store And Arcade in Vegas

The Lion’s Den, a chain of 42 stores in 21 states selling lingerie and adult products, opened a new location in Las Vegas in mid May. » I want to read more and receive info from Lions Den

Déjà Vu Opens Boutique In Las Vegas Hotel

Déjà Vu, the chain of lingerie and adult product stores, opened a new boutique at the Stratosphere Hotel, Casino and Tower in Las Vegas at the end of last month, celebrating with a party the night of May 25th. » I want to read more and receive info from Deja Vu

UnSpoken: Now A New, Multi-Brand Web Site


ShopUnSpoken.com is the latest creation of Caron Block, the woman behind UnSpoken, a high end lounge wear, sleepwear and lingerie collection launched at MAGIC in February 2012. The new retail site (which was less than a month old as of June 1st) targets a monied, older woman. » I want to read more and receive info from UnSpoken

Soak Offers Gift Set With Cosabella Thong


Soak Wash, Inc. has created a limited edition gift set, Soakbox, which combines a bottle of their lingerie wash and Handmaid hand cream as well as a Cosabella Never Say Never Cutie Lowrider Thong and a bottle of nail polish in a matching color, all with a compelling suggested retail price of $59. » I want to read more and receive info from Soak Wash

Prym To Launch Plus Bra Accessories In July

Prym Brochure For Plus Size Accessory Collection

Prym, a leading global manufacturer of underwear accessories (hook and eye fasteners, bra clips, underwires and the like), will launch an enhanced, stronger Plus Size Range of its products at the upcoming Paris Interfilere show in July. » I want to read more and receive info from Prym

Lingerie di Moda Now Distributing Baci in Italy


Lingerie di Moda, a distributor of intimates, swimwear and costumes, has reached agreement with Baci Lingerie to handle the brand in Italy. The firm also distributes such labels as Rene Rofe, Seven ‘til Midnight, Pink Lipstick and I-Diva. » I want to read more and receive info from Baci Lingerie

Frederick’s Launches ’The Nudes’ Collection


Frederick’s of Hollywood in mid-May launched The Nudes Collection, a small but “sexy new line of bras and panties developed in a customized nude color palette for women with different skin tones,” as described by the company. Retail price for the single offered bra is $29.50, $12 for the thong panty. » I want to read more and receive info from Frederick’s of Hollywood

Native: Novelty Looks For Laser Cut Panties

Native Group International has updated its collection of laser cut panties for Holiday, 2013 according to Serap Insar Ikiz, creative director. » I want to read more and receive info from Native Intimates

Dreamwear Adds XOXO Girl For Tween Market

Dreamwear Inc., which has, for the past four years, been producing collections of XOXO intimates, daywear and sleepwear for the junior market, has now successfully launched XOXO Girl which is “geared toward the young girls/ tween market,” according to a company statement. “The collection is ultra-comfortable and features young, fresh styles that are made to mix-and-match.” » I want to read more and receive info from Dreamwear

Zoe & Co. Adds Another Professional Bra Fitter

Zoe & Co., the Rhode Island retailer that emphasizes its bra fitting expertise, has added a new fitter, Kelsey Ferleman. » I want to read more and receive info from Zoe

Khelani Is Coquette’s Puerto Rico Sales Rep

Coquette International Inc., is has hired Karishna Khelani as its Puerto Rican sales representative. » I want to read more and receive info from Coquette

Catanzaro: French Fetish Designer Offers Lingerie


Patrice Catanzaro was at the recent International Lingerie Show in Las Vegas to exhibit to the U.S. market his new lingerie collection, first shown at the Salon International de la Lingerie in Paris in January. This is the first full lingerie collection from the Marseille-based designer who is described on his own web site as “the undisputed master of fetish clothing” and told BODY he has been designing for 30 years. » I want to read more and receive info from Patrice Catanzaro

Affinitas Contest Salutes ’Everyday Women’

In April, lingerie maker Affinitas announced a contest to recognize “everyday women who might usually go unnoticed” for the positive impact they have on the lives of others. The “Everyday Women D-Serve” asks “fans to step out and nominate a woman who has made a positive impact in their life. A mother or sister, teacher or co–worker, neighbor or friend.” » I want to read more and receive info from Affinitas

Native To Ship Three McClintock Collections


Native Group Ltd. will ship three separate Jessica McClintock collections for Fall/Holiday 2013: intimates, “Shapewear Solutions” and a focused group of foundations bearing the label “Under My Dress” designed to be worn under those special occasion dresses for which the licensor is best known. » I want to read more and receive info from Native Intimates

Fashion Forms Expands Consumer Ad Program


Fashion Forms is expanding the consumer advertising campaign it has been running. Not only are there more ads, but the firm is now running some two page spreads in addition to the single page ads with which it started. Many of the displays carry a new tag line as well: “Ever Wonder What’s Under?” » I want to read more and receive info from Fashion Forms

April Lingerie, Costume Shows In Las Vegas

“Pre-registration is very solid, one of the better ones,” declared Michael Moreira of Specialty Trade Shows, referring to the retailer attendee list for the International Lingerie Show and Las Vegas Halloween show, which will be held jointly next week (April 8-10) at the Rio Hotel. “We also have a bunch of new clients, some in very unique categories, that fit perfectly with what we have to offer.” » I want to read more and receive info from International Lingerie Show

Nine Iron: New Color For Anita’s ‘Ella’ Range


Starting in June, Anita is offering an interesting new color to its Rosa Faia “Ella” collection: Nine Iron. White will also be offered in the collection, and both feature “romantic flower embroidery on stretch tulle” and “filigree embroidery on the interlock fabric on the lower cup and side panel.” » I want to read more and receive info from Anita

American Eagle Closing Additional Aerie Stores

An image from the aerie web store

While 2012 sales and earnings were up for American Eagle Outfitters, Inc., which currently sells “aerie” lingerie online and in its stores, including 151 dedicated exclusively to the brand, there are signs that the company is not as excited about the category as it once was. While in previous years American Eagle had opened new aerie stores annually, it changed course and closed seven in 2012 and in its recently released annual report it said it planned to close an additional “15 to 20” in 2013. » I want to read more and receive info from Aerie

Felina Shipping ’Body Jewels’ Lingerie in April


Body Jewels, the “young, fresh and lively” new collection from the same group that owns Felina, will ship “at the end of April” to various stores around the country according to Willy Mrasek, creative director. “JCP along with another major retailer [are] bringing it in under their private label brand. (We feel this flexibility adds to the appeal especially for those accounts wanting their own brand represented but not wanting to commit to their own MOQ’s [minimum order quantities]).” » I want to read more and receive info from Felina

First Look: Music Legs Lingerie Catalog 2013

The front and back covers of the 2013 Music Legs lingerie catalog

Music Legs is about to release its 2013 lingerie catalog, this one 294 pages, with a dramatic front and back cover featuring two intricately detailed pieces emblematic of the new designs contained inside. Indeed, according to Anna Cruz, marketing manager, there are a “total of 149 new styles” in all, with the new plus size pieces, for the first time, “photographed on a queen size model.” » I want to read more and receive info from Music Legs

It’s Personal: Yummie Tries Shaming Spanx

Accused Products? Spanx Styles 1846 and 1847 as Pictured at Spanx.com

The Spanx vs. Yummie Tummie dispute over shapewear design infringements continues. And Yummie’s Heather Thomson is making it personal as she tries shaming Spanx founder Sara Blakely in public. » I want to read more and receive info from Yummie Tummie

Oh La La Cheri: Lacing, Wild Straps & Whimsy


Unique and amusing lingerie, with a particular fondness for using lacing and straps in ways customers have not seen before, can be found peppered throughout the 2013 collections from Oh La La Cheri (photos of several examples of which we include with this article). » I want to read more and receive info from Oh La La Cheri

Donna Flor: Brazilian Lingerie and Swimwear


The Brazilians really do have a different take on sexy lingerie and swimwear, certainly one that is different from what is produced in this country or in Asia, yet one that is finding a growing place among U.S. retailers. And Donna Flor, though not a new company, is one of the latest brands from that country to make a concerted effort here. » I want to read more and receive info from Donna Flor

First Look: Leg Avenue Ravewear for 2013


For those retailers wondering if rave is still a strong trend in the market, another endorsement: the 2013 Leg Avenue Ravewear collection, which will be shown for the first time at the upcoming International Lingerie Show in Las Vegas in April. » I want to read more and receive info from Leg Avenue

Anita’s Rosa Faia Label Adds New Fall Color


Anita is introducing a striking new color, Arabian Spice (a sort of dark orange), to its existing and popular Scarlett collection (part of the Rosa Faia division) of intimates for autumn/winter 2013. Shipment on the new shade begins in June. Arabian Spice joins the existing color ways of Dusty Rose, black and white in this group. » I want to read more and receive info from Anita

Clubfife Panties, Lounge From San Francisco

Jasmine Blocker and Andrew Linton of Clubfife at Pool.

“This is our first foray into wholesale,” declared Clubfife CEO Andrew Linton, explaining why he brought his small line of women’s underwear and loungewear, which he has been producing in San Francisco since 2004, to the recent Pool Trade Show in Las Vegas. » I want to read more and receive info from Clubfife

Barbara Now In World’s 4th Largest Store Group

Barbara Autumn / Winter 2013 Collection

“The big news is that Barbara is entering El Corte Inglés big time, in Spain,” Hubert Lafont, directeur general, wrote BODY in an e-mail today. “We start with 10 stores, but they add one per month.” The news is significant because Barbara has been seeking to break back into U.S. department stores, and El Corte Inglés S.A. (or ECI) which translates to “the English cut” is not only the largest department store group in Spain, but also in Europe. It is the fourth largest group in the world with sales of €15.8 billion (about $21 billion) in 2011. » I want to read more and receive info from Barbara

Comfortable Sleepwear, Panties By Marie Bella

Jenette Beres and Marissa Fondots of Marie Bella.

Born from her long and ongoing experience operating a high end lingerie shop on Nantucket, creative director Marissa Fondot two years ago launched Marie Bella, a small line of panties and sleepwear which she exhibited for the first time at Curve in Las Vegas. The intimates are already sold in her store, Ladybird Lingerie, as well as a limited number of other shops. » I want to read more and receive info from Marie Bella

Miss Magic, Je Dit Are New Lingerie Brands


Perfect System Limited, a Hong Kong-based private label lingerie and swim producer, was at the most recent CurveNY looking to find retailers for its own brands in these categories. Founded in 1998, Perfect did not offer the new labels: Je Dit (“feminine lingerie”), Miss Magic (“young and trendy underwear”), Magic Beach (“swimwear line for fresh and young summer feeling”) and Magic Plus swim until last spring. » I want to read more and receive info from Perfect System

Luli Launches Colorful Seamless Panty Line

Luli Owner Jean-Luc David with Color Tech Panties and Displays

Luli Color Tech is the brand name for two new, almost transparent seamless panties, a ‘Tanga” and “Shortie,” available in eight colors. The panties, along with two new display systems, were introduced to the American market at the Luli Lingerie booth at CurveNY in late February. » I want to read more and receive info from luli Lingerie

Coobie Introduces Tie-Dye Color Variations

Jordan Horvath of Coobie with Sarah Neff of Big Buddha.

Coobie, a brand from Total Stockroom of North Carolina, has just introduced two tie-dye color variations of its existing V-neck and scoop-neck bras, which were on display for the first time at the recent MAGIC Show in Las Vegas. One color version is a mix of lime green and purple; the other blue and pink. Both are hand dyed and have a bright, almost “dayglo” look. » I want to read more and receive info from Coobie

Moda Seta Distributing Luxury Intimates in US


A new distributor of designer men’s and women’s intimates, underwear and swimwear for the U.S., Canada (and Korea), revealed itself at the back of the ENK tents at the recent MAGIC show in Las Vegas: Moda Seta with collections in those categories from the design team of Dsquared². » I want to read more and receive info from Moda Seta

NaïS: Unusual Lingerie Created in Brooklyn


French trained Anaïs Bouchard launched her lingerie collection, NaïS [pronounced nice], last May and showed it at the Pool trade show for the first time last August, where we first saw it, and then again at the same show in February. This time there were many more pieces along with reports that the label is already selling at a variety of U.S. retailers. » I want to read more and receive info from NaïS

Fashion Forms Launches New Leopard Print Bra


Fashion Forms has introduced a new backless, strapless adhesive bra in a leopard print. Shown for the first time to buyers during the recent New York market week, the bra, part of the company’s Go Bare collection, is designed to retail for $36. It will ship in late August. » I want to read more and receive info from Fashion Forms

Oh La La Cheri: More Bridal Lingerie For 2013


Oh La La Cheri has made a major expansion of its bridal intimates category as it publishes its largest catalog ever for 2013. Included are about 112 pages of styles overall, divided into three sections: spring/summer, all year sexy (or French Lesson) and bridal (which has the theme of Italian Romance). » I want to read more and receive info from Oh La La Cheri

Maidenform: Comfort, Okay. But Now Sexy?


The latest consumer focus groups must be telling Maidenform that “comfort” is one of the things women want most in their intimate apparel. After all, the word appears six times in the firm’s latest press release describing its Amsterdam fashion show in late January where it launched “The Art of Form, Maidenform’s new global brand platform— a sexy campaign that embraces the art and beauty of the female form.” But, come to think of it, the word “sexy” appears twice — once as “ultra sexy” — not an association the company has invited much in the past. » I want to read more and receive info from Maidenform

Escanté: Valentine’s Day ‘Red List’ Selling Well


Escanté reported that its “Red List,” a special collection of about two dozen Valentine’s Day lingerie pieces, “is almost completely sold out” according to national sales manager Mark Rosenfeld. Selections included lingerie and sleepwear (most of it red), as well as a school girl costume and even red boxers. » I want to read more and receive info from Escante

Dreamwear No Longer Producing Playboy Line


As recently as last weekend, Dreamwear, Inc. had displayed Playboy as one of "Our Brands" on its web site but in an email Friday Elliot Franco wrote to BODY noting that "we are no longer a Playboy licensee. The programs we were running have come to an end." The firm had produced a Playboy lingerie collection for a few years, but according to an independent source, this was done for a single store. Now, on the company’s web site, the Playboy logo has been removed and replaced with Laura Ashley’s (Dreamwear’s latest license). » I want to read more and receive info from Dreamwear

Escante Names Caswell Assistant Sales Manager

Escante has promoted Rachel Caswell to assistant sales manager according to national sales manager Mark Rosenfeld. She will assist the sales team and general manager Debbie Herrera. » I want to read more and receive info from Escante

Pilar Quintana, Formerly At Castle, Joins Yandy

Pilar Quintana has joined Yandy.com as merchandise director, she told BODY. Prior to that she had served as a buyer at Castle Megastore, a 16 store chain spanning several western states. “I’m super excited to join the Yandy Team and to be part of a young, growing company.” » I want to read more and receive info from Yandy.com

Heppenstall: All Peekay Stores Have Been Sold

Phyllis Heppenstall, owner of Peekay for the past 31 years, told BODY she recently sold the West Coast chain of lingerie and adult stores. » I want to read more and receive info from Peekay

’Yandy Candy’ Is Store’s Own, New Rave Line


Yandy.com has borrowed ideas from the rave-themed lingerie and clubwear various firms have introduced in recent years and created its own Yandy Candy collection “inspired by trending neon colors and classic candy favorites” according to a company announcement. “The Yandy exclusive collection consists of 12 neon lingerie items and can only be purchased” at the retailer. » I want to read more and receive info from Yandy.com

Soak Wash’s Sava Lists Product’s Benefits

BODY associate publisher Ted Vayos recently interviewed Jacqueline Sava, president of Soak Wash Inc., about the benefits to lingerie stores who offer of her product line. » I want to read more and receive info from Soak Wash

Knock out! Picks Tiger Lily First Fashion Color


A year ago Knock out!, the maker of a collection of solution intimates, underwear and sleepwear products, chose Tiger Lily (Pantone would call it nectarine) to be the first of the “fashion colors” it would use for limited editions of some of its styes in 2013. Serendipitously, it turned out that many in the world of fashion have now arrived at the same conclusion. » I want to read more and receive info from Knock Out!

New Bras From Soma Slim and Smooth Sides


Soma, the lingerie division of Chico’s FAS, is promoting its new “Sensuous Sides, The Revolutionary Side Slimming Bra” that, according to a recent e-mail to consumers, “Smooths your sides for a slender, more sensuous you and pushes you forward for beautiful décolletage.” There are embroidered lace and smooth cup versions, retailing on Soma.com for $50 and $48 respectively » I want to read more and receive info from Soma

Seven ‘til Midnight’s Largest Catalog for 2013


Seven ‘til Midnight’s just-published 2013 catalog features what the company describes as a “biker babe-inspired collection.” At 435 pages this is “the brand’s largest collection to date and features an extensive array of hanging styles, packaged lingerie, accessories, and Baby Got Curves! for the plus woman. Highlight includes “Indecent Desires,” a grouping of wet look lamé pieces,” as well as “Enchanting,” a satin sleepwear collection in seven colors, and an expanded offering of seamless dresses and bedroom costumes. » I want to read more and receive info from Seven ’til Midnight

Bigger Espiral Catalog Adds More Black Light


Espiral is about to mail its largest catalog ever at about 370 pages, almost 25 per cent larger than its previous edition, and will, for the first time, exhibit at the Salon International de la Lingerie in Paris, both indicators of the recent growth of the company. Among many new additions to the catalog is an expanded collection of black light reactive styles featuring dramatic photos that will now be included on the packaging of individual items (see photos accompanying this article). » I want to read more and receive info from Espiral

Aerie Hires Rogien To Do Lingerie Promotions


Aerie, the lingerie division of American Eagle Outfitters, has hired costume designer Jenn Rogien to serve a six month stint as “Style and Fit Expert” to “participate in viral videos, store appearances and consumer fit sessions, as well as offer advice and tips for girls across the country.” Her credits include “HBO GIRLS costume designer and 2012 Style Awards “TV Costume Designer of the Year,” “ according to a statement by the retailer. » I want to read more and receive info from Aerie

Management Changes at Curve & Eurovet Shows


Pierre-Nicolas Hurstel has been named the CEO of the Curve lingerie and swim shows in the U.S. and co-founders Laurence and Jean-Luc Teinturier will become consultants to parent company Eurovet, the French trade show organizer. The Teinturiers will operate the upcoming February Curve shows in New York and Las Vegas before starting their consulting work in March. » I want to read more and receive info from Eurovet

March Intro for Bragel’s Improved ‘NuBra 3-D’


Bragel, the maker of the NuBra collection of adhesive bras, will bring to the U.S. in March its NuBra 3-D, the latest in what has been a series of design innovations. The 3-D, which had previously been announced, features cups with an improved shape to better conform, than earlier models, to the chest of the wearer. (Old and new versions of cups shown in the accompanying photo for comparison purposes. 3-D will be sold only as complete bra with two cups). » I want to read more and receive info from Bragel

Native To Offer Jessica McClintock Intimates


Native Group Ltd. will produce a licensed collection of intimates under the Jessica McClintock label and plans to celebrate the new collection with a market week launch party in early February. Native produces intimate apparel including bras, panties, corsets, bustiers and shapewear, as well as some children’s sleepwear. » I want to read more and receive info from Native Intimates

Escante Names Fregosi Rep for Western States

Escante has named Ryan Fregosi as its sales representative for several western states including Colorado, North Dakota, South Dakota and New Mexico. “Ryan brings many years of experience to Escante, most recently with Music Legs,” wrote Mark Rosenfeld, national sales manager for Escante, in an e-mail. » I want to read more and receive info from Escante

Shirley: Discounts for Retailers Who Buy More


Shirley of Hollywood is introducing in 2013 a “Shop Shirley and Save” program designed to provide significant discounts to retailers who increase the amount of business they do with the company compared with the same period in 2012. » I want to read more and receive info from Shirley of Hollywood

Peekay Holds Its 8th Pajama Party Benefit

Community-focused specialty retailer Peekay Inc. held its eighth annual pajama party benefit on Dec. 12 for women and children who are victims of domestic violence, sexual abuse or trafficking. » I want to read more and receive info from Peekay

Macys.com Sells “Truth or Dare” By Vandale


“Truth or Dare by Madonna” lingerie is already selling well on Macys.com according to an industry source and will soon be available at Lord and Taylor. The brand is licensed to Vandale Industries, Inc. by Iconix Brand Group, Inc., and, as currently shown on Macys.com, includes about two dozen styles of intimates. » I want to read more and receive info from Vandale

Fashion Forms To Mark Its 20th Anniversary


Look for a new advertising and promotional campaign from Fashion Forms early next year. The company, which has been aggressively promoting its brand in consumer and trade magazines turns 20 next May and is planning to share the news widely. » I want to read more and receive info from fashion Forms

Escante Hires Tang For International Sales

Escante named Mandy Tang as its new international accounts manager. “ Mandy and I will be working together to develop and strengthen customer relationships as well as maintain and grow current and future business all around the world,” said Mark Rosenfeld, the new national sales manager for the firm. » I want to read more and receive info from Escante

Hot Topic Pushing Hard For Blackheart Lingerie


In mid November Hop Topic opened five stores in California and Texas in what the LA Times called at the time a “testing” of its new lingerie brand, Blackheart. But the company has backed the launch with an extensive collection of intimates, indicating confidence that it will be able to successfully mine the underwear portion of the rock-and-roll niche it owns. And duplicate what Gilly Hicks has done for Abercrombie, Pink for Victoria’s Secret and Aerie for American Eagle. » I want to read more and receive info from Blackheart

Nilit Names Zion Ginat New General Manager

Nilit Ltd., a producer of nylon and micro fiber yarns, has named Zion Ginat as its new general manager, replacing Arie Gottlieb, who had served in the post for 13 years. Ginat most recently held the position of CEO at energy company Delek in Europe, and will officially start on January 1, 2013. » I want to read more and receive info from Nilit

Fantasy Lingerie: Pink Box Collection Update


Sexy intimate apparel company Fantasy Lingerie has revamped its Pink Box packaged lingerie collection, targeting confident women of all ages and body types. » I want to read more and receive info from Fantasy Lingerie

Affinitas Intos Styles For Autumn/Winter 2013

Affinitas has introduced its Affinitas Intimates and Parfait by Affinitas autumn/winter 2013 collections. » I want to read more and receive info from Affinitas

Sensualle Expands Its Sexy ’Loco’ Collection


Sensualle, the Brazilian sexy lingerie resource, has added new styles to its popular Soy Loco Por Ti collection, now offering over 50 styles of bras, panties, baby dolls, thongs, slips, body suits and tangas. Photos from the Soy Loco collection can be seen on the continuation page of this article. » I want to read more and receive info from Sensualle

‘Game-Changing’ New Support from Warner’s

The Warnaco Group’s Warner’s brand has revealed the latest revolutionary item in its intimate apparel arsenal — the Unbelievable UnWire, a bra that offers the support of an underwire with none of the uncomfortable, inconvenient downsides. » I want to read more and receive info from Warnaco

Girlfriends Boutique Hosts Soak Wash Event

Peru, Ill.-based specialty lingerie retailer Girlfriends - The Bra Specialists recently hosted an event for customers to become acquainted with Soak Wash, an innovative liquid cleanser for intimate apparel and other delicate clothing items. » I want to read more and receive info from Soak Wash

First Look: More of Luli’s 2013 Collection


Luli Lingerie has given BODY a first look at many of its latest 2013 styles. Photos of the moderately-priced French label, distributed in this country by Cruise & Co Fashion Inc. can be seen here and on the continuation page of this article. » I want to read more and receive info from Luli Lingerie

First Look: LingaDore Autumn/Winter 2013-14


LingaDore, a brand created during the past decade by 32-year-old lingerie and swim producer Mendels Fashion Group, has just introduced its Autumn / Winter 2013/2014 lingerie, lounge wear, swimwear, beachwear and evening wear collections. On the continuing page we offer a first look a several of the new styles. » I want to read more and receive info from LingaDore

First Look: Hanro Spring Summer Collection 2013


Hanro has published its Spring/Summer look books for its day wear, sleepwear, lounge wear and knits collections for women and men. The fashions are photographed in a rather spare summer garden, the casually supervised grounds of an old European estate perhaps. (We include many photos on the continuing page). » I want to read more and receive info from Hanro

Komar Adds Le Mystère To Its Crowded Stable

Yet another brand is being added to the crowded Komar, Inc. stable with the announcement of “the signing of a letter of intent to acquire substantially all the assets of Le Mystère, LLC,” according to Komar. Even before this latest move the intimate apparel conglomerate represented “nearly 100” brands of intimate apparel, loungewear, sleepwear and layering products. » I want to read more and receive info from Le Mystere

Baci Hires Former Leg Avenue Sales Executive

Baci Lingerie named Ron Chalhon its newest “sales account executive.” Chalhon had worked for Leg Avenue since 2008 as a “territory manager” in New York state, and prior to that in a similar capacity for Dickies, according to his Linkedin profile. » I want to read more and receive info from Baci Lingerie

Interfiliére Emphasizes Unified Show Identity


The Interfiliére trade shows, which describe themselves as "the leading international sourcing platform for lingerie and swimwear," are seeking to provide a unified look and presence, and are introducing a slick new "visual identity" that they will use in all its markets (Hong Kong, Shanghai and, of course, Paris). » I want to read more and receive info from Interfiliere

Dreamgirl Debuts 2013-2014 Lingerie Lines

Dreamgirl International has launched its 2013-2014 lingerie collection, with a focus on expanding the seductive styles of its clubwear and fetishwear lines. » I want to read more and receive info from Dreamgirl

Affinitas, Parfait: Newly Redesigned Website


Affinitas has redesigned its website to make it "more chic, interactive and user-friendly," according to a company spokesperson. All the styles can now been seen "worn on the models with detailed description on the products." The web adress is http://affinitasintimates.com. » I want to read more and receive info from Affinitas

First Look at Chantelle SS 2013 Collections


A first look at Chantelle’s spring summer 2013 lingerie is a tour of Paris, with many of its 27 collections names after a section of the city. Within each of the groups, each of which contain a variety of lingerie silhouettes and color variations. On our "more info" page which accompanies the continuation of this article we include images of some of our favorite styles. » I want to read more and receive info from Chantelle

Les Affaires Opens Second Singapore Store


Les Affaires, with its French-inspired collection of sleepwear, loungewear, dresses and camisoles, opened a new boutique in Singapore at the end of October at Plaza Singapura #03-70. It is the firm’s second retail shop. Recently the company, which is a division of the large, publicly traded apparel and textile firm, GLG Corp. Ltd,, has exhibited at the Curve lingerie shows. » I want to read more and receive info from Les Affaires

Les Affaires Opens Second Singapore Store

Les Affaires, with its French-inspired collection of sleepwear, loungewear, dresses and camisoles, opened a new boutique in Singapore at the end of October at Plaza Singapura #03-70. It is the firm’s second retail shop. Recently the company, which is a division of the large, publicly traded apparel and textile firm, GLG Corp. Ltd,, has exhibited at the Curve lingerie shows. » I want to read more and receive info from Les Affaires

Music Legs: Tamera Vestal is Sales Director

Music Legs has hired Tamera Venneman Vestal as its new national director of sales. She replaces Mark Rosenfeld and formally starts in the position on November 19. » I want to read more and receive info from Music Legs

Mark Rosenfeld Named Escante Sales Manager

Escanté has hired Mark Rosenfeld as its new national sales manager starting immediately. He replaces Stacey Singleton who left the company a short time ago. In the recent past Rosenfeld worked as sales manager at Music Legs and prior to that as a sales representative for Leg Avenue. » I want to read more and receive info from Escante

Shirley: ’Must Haves’ For This Holiday Season


In business since 1948, Shirley of Hollywood is one company that really knows what works for retailers during the crucial holiday season, from now through Valentine’s Day 2013. In response to a request from BODY, Eric Schlobohm listed what he considers the company’s “Hollywood Holiday’s Must Haves.” (See photos on the “More Info” pages where article continues). » I want to read more and receive info from Shirley of Hollywood

Fashion Forms Ad For Adhesive Bra In OK


Fashion Forms, known for its wide selection of special-purpose bras and vast array of intimates solution products, continues to aggressively advertise in consumer magazines. » I want to read more and receive info from Fashion Forms

Zoe & Co. of Westerly, RI Adds Two Bra Fitters

Zoe & Co., a retailer in Westerly, RI, has added two professional bra fitters to its team, Mrs. Frances Prescott and Brenna Terkow. » I want to read more and receive info from Zoe & Co.

Fullbeauty.com: Comfort Choice Custom Fit Bra


Fullbeauty has just introduced its new patent pending Comfort Choice Custom Fit Bra, “designed to adjust to a woman’s perfect band size on each side of the bra with convenient straps.” The bra is offered in sizes ranging from 38B to 48DDD and retails on the company’s site for $29.99 to $34.99. » I want to read more and receive info from Fullbeauty.com

Comme Ci Comme Ca: 2013 Lust, Male Power


Comme-Ci Comme-Ca Apparel Group Ltd., the parent company of sexy intimates brands Male Power and Magic Silk, announced the launch of the 2013 Male Power catalog as well as the expansion of women’s fetish collection Lust. » I want to read more and receive info from Comme Ci Comme Ca

Anita Now Sold on QVC E-Commerce Platform


Anita International, a 126-year-old intimate apparel company specializing in larger-cup and post-mastectomy styles, began selling branded fashion, active and maternity lingerie through home shopping giant QVC’s e-commerce platform in October 2012. » I want to read more and receive info from Anita

Björn Borg: Another Underwear Candy Store

Styles from the Björn Borg Christmas 2012 Collection

Björn Borg AB has opened its first underwear “Candy Store” in the U.K. as it aggressively proliferates its own retail shops across Europe. The Swedish firm generates most of its income from men’s underwear (it also has women’s and kid’s lines), but also offers sportswear, swimwear, footwear, bags, eyewear and fragrances under licensing agreements. » I want to read more and receive info from Björn Borg

Debbie Herrera Replaces Singleton At Escanté


Stacey Singleton, who had worked in sales and design at Escanté has left the company. Debbie Herrera has been promoted to replace her and now serves as the new sales manager. » I want to read more and receive info from Escante

Alonzo Bristol’s Styles Blend Beauty, Comfort


Alonzo Bristol, a new U.S. intimates firm, is looking to expand its retail base. Established in 2010, the eponymous firm offers elegant styles for women with an eye toward comfort, support and confidence. » I want to read more and receive info from Alonzo Bristol

Underfashion Club 2013 Femmy Honoree List

The Underfashion Club has announced the date of the 2013 Femmy Awards and named the recipients who will be honored for contributing to the growth of the intimate apparel industry. » I want to read more and receive info from Underfashion Club

Pipedream Grows Fetish Fantasy Lingerie Line

In just two years, adult novelty company Pipedream Products has expanded its Fetish Fantasy lingerie collection from nine pieces to 50, and this year sees 12 new bondage-inspired styles for men and 14 new bedroom costumes for women. » I want to read more and receive info from Pipedream

Gemsli Meets Growing Demand For Half Slips

Gemsli’s Slips on the Sears.com Web Site

Signalling a desire to aggressively find new retailers for its full and half slips, Gemsli attended the New York Curve show for the first time last August, and has expanded its collection to offer a wide variety of styles, lengths and sizes, as well two tiers of pricing. Interviewed at the show, a spokesperson explained that slips, while not often receiving much attention in the media, now represent a category “which is in great demand.” » I want to read more and receive info from Gemsli

Rimba’s New 68-Page “Erotic Fashion” Catalog


Rimba, a sexy apparel and adult toy producer in The Netherlands, has just published a new 68-page “erotic fashion” catalog which includes lingerie, sleepwear, hosiery, costumes (mostly of the bedroom variety) and a small collections of sexy men’s underwear. » I want to read more and receive info from Rimba

Former Baci Executive Heads New Jewelry Line

Easy Castle, a Hong Kong-based company headed by Elan Rofé, has launched a new costume jewelry line under the Ann Devine Products label (which it has also used for sexy lingerie stores in and around Hong Kong). President of the new division is Robert Rosen who until recently was chief operating officer of Baci Lingerie. » I want to read more and receive info from Ann Devine

New Management Team Takes Over At Fantasy


Scott Taylor is the new president of Fantasy Lingerie and Leilani Whitney has taken over as managing director. The current parent company is Amuzement Enterprises, Inc., owned by a group of partners, including Taylor (who is also owner of the movie company, New Sensations, and other businesses). » I want to read more and receive info from Fantasy Lingerie

Honeydew to Make Madewell Intimates Line


Honeydew Intimates has signed an agreement to produce an “exclusive product line of bralettes and panties, to be sold in Madewell stores and online,” according to a Honeydew statement. “ Starting Spring 2013, customers that have already made Honeydew Intimates a best seller at Madewell will get more options in color and silhouette.” The agreement covers three years. » I want to read more and receive info from Honeydew

Knock out! Panties Now Available in Black

Knock out! is now offering its “Smart Panties” in “Bewitching” black Supima cotton with matching black nylon lace, a color that had not been part of the original rollout. The first deliveries will start in late October. Knock out! panties “contain patented technologies designed to eliminate moisture and odor,” according to Lorraine Chambers, vp of sales. » I want to read more and receive info from Knock Out

Leg Avenue Promotes Da Campo To VP Sales

Da Campo Holds New Gift Box in Front of New Display Frames

Leg Avenue promoted Manuel Da Campo to vice president of sales in early September. Since last summer he has served in the post of director of international sales for the company. Prior to that he had been the commercial director at the high end French design house Marithé + François Girbaud (which sells apparel for both women and men). » I want to read more and receive info from Leg Avenue

Blvd. Is Lower-Priced Dress Line By Forplay


Under the collection name Blvd., Forplay, long a prominent force in the club wear arena, has just launched a new 59-piece dress line featuring substantially lower prices. “It’s the same quality, same Forplay fit, and the same fabrics at half the price,” declared co-founder Lou Rahim. The increasing volume of the company’s dress business has allowed for the new pricing he said. » I want to read more and receive info from Forplay

Baci to Show New Plus And Men’s Lines at ILS

Next week’s International Lingerie Show will be the first U.S. trade show appearance for Baci Lingerie’s new plus size women’s collection and new 25-piece, Envy line of packaged men’s wear. The plus group includes versions of 40 styles each from the company’s conventional sized Dreams and White Label collections, including lingerie, panties, bras, hosiery, and bedroom costumes. » I want to read more and receive info from Baci

Diva: Sharp Prices, Cute And Interesting Styling


La Femme Fatale Intimates will be at the International Lingerie Show next week showing a greatly expanded Diva collection of lingerie and shapewear, all featuring extremely sharp pricing and cute and unusual styling. President Hy Laniado told BODY that Diva targets a “14 to 25-year-old” customer. “She is a fun, free-spirited junior girl or woman who is young at heart.” Stores that are buying the line include “junior retailers, chain stores and off price” stores. » I want to read more and receive info from La Femme Fatale

CurveNY Pulls in Retail Buyers Large and Small

The CurveNY lingerie trade show, August 5-7, at the Javits Center in Manhattan pulled in buyers from both small and large stores including Macy’s, Nordstrom, Saks Fifth Avenue, Neiman Marcus, Bare Necessities and Her Room. In all, according to show management, “The quality of buyers exceeded the quality of previous years, while the quantity was up 6.5%” compared to the show last august, “with 3,397 visitors,” this year. » I want to read more and receive info from Curve

OneStopPlus Group Gets Patent for Side-Wire Bra


OneStopPlus Group, a part of the giant Redcats apparel organization, announced it received a full U.S. patent (#8,206,196) for its Comfort Choice Side-Wire Bra (which it launched in 2007). » I want to read more and receive info from Redcats

Purpuratta: Flowery Lingerie, Modest Prices


Purpuratta was in New York in early August for its first exhibition at Curve, bringing its dramatically colored and boldly decorated Colombian lingerie to the U.S. market. “We try to offer to the client something very beautiful, but very comfortable,” declared international manager Sarita Trujillo Durán. “It is a boutique brand but without the price.” » I want to read more and receive info from Purpuratta

Fräulein Annie: ’Cabaret’ Styling, Modern Fabrics

Frauke Nagel of Fräulein Annie with Susan Stimpson and Linda Hancock of Corset Shop Intimates in Michigan

Having launched Fräulein Annie in January 2011 (with a fall/winter 2011 collection) at the Paris lingerie show, owner and designer Frauke Nagel has now set her sights on the U.S. market with an appearance at the recent Curve show in New York. “The intention of the brand is to combine beautiful style with function and wearability,” she told BODY. » I want to read more and receive info from Fräulein Annie

Fashion Forms: Bright Red Lace Adhesive Bra


Fashion Forms, has introduced a new lace backless, strapless adhesive bra perfect for the holiday season and Valentine’s Day. It’s bright red! » I want to read more and receive info from Fashion Forms

First Look at Escanté’s Fall/Holiday Collection


BODY Magazine got a first look at the Fall/Holiday line from Escanté, a “Luxurious, romantic collection to heat up the holidays,” according to designer Rie Tamaki, featuring “dramatic silhouettes and colors with flattering bodies and body conscious lines, gorgeous, quality fabric, laces, rhinestone hardware accents for some holiday bling [and] rich, luxurious, warm holiday colors.” » I want to read more and receive info from Escanté

Shell Belle: Luxury Lingerie, Great Value

Michelle Blenkinsopp of Shell Belle with Stella Cortina, Lilies and Lace in Armonk, NY

Shell Belle, the luxury swim and lingerie line from the UK, offers certain high end retailers in the U.S. the opportunity to make some real money. Okay, so you couldn’t call the prices low (the designs we liked at CurveNY wholesale for between $34 and $128). But designer Michelle Blenkinsopp packs more in the way of silks, tulles, French leavers lace, antique veils, shell edging, ladder inserts and unique and unusual styling than many famous brands wholesaling for twice as much. » I want to read more and receive info from Shell Belle

Knitty Kitty: Underwear Knitted From Sock Yarn


Knitty Kitty, which opened last year, was at CurveNY (its second show after Pool in February), offering its signature collection of “knitimates”: knit bikini panties, briefs and halter top bralettes hand loomed in Bali, using 98% acrylic, 2% spandex yarn. » I want to read more and receive info from Knitty Kitty

Luxe Za.Za: Unusual, Sexy, But Still Wearable

Simone Zaslawski

Luxe Za.Za, a Brazilian lingerie brand, was at Curve New York with its spring/summer 2013 collection, the most interesting pieces of which feature extra straps or piping details. Unlike some South American lines where there are only straps and nothing else, most of the pieces in this collection provide adequate coverage for most customers. » I want to read more and receive info from Luxe Za.Za

Bradelis Exhibits Bras and Blouses at Moda


Bradelis New York, the Japanese apparel and intimates firm, will be exhibiting its new adhesive bra collection at the Moda show (Javits Center, booth 1040, August 5-7), while its collaborator in the creation of the bras, Bragel, will be exhibiting at the same time at CurveNY. » I want to read more and receive info from Bragel

Anna Kloskowska Joins Chantelle As Sales Exec

Anna Kloskowska has joined Chantelle as an account executive. Previously she had worked for Milltex in lingerie sales for several years. Prior to that she had worked at BODY Magazine. » I want to read more and receive info from Chantelle

John Is Named Canadian Rep For Leg Avenue

Ann-marie John has been hired represent Leg Avenue in Canada. She had worked previously, for 11 years, as a sales representative for Jolar Speck Imports, a leading intimates and costume distributor in that country. For a period of time that firm handled Leg Avenue. » I want to read more and receive info from Leg Avenue

First Look at the Latest Dreamgirl Fashions


Here is a first look a some of the latest styles from Dreamgirl’s new Fall, Holiday Valentine’s catalog. » I want to read more and receive info from Dreamgirl

Oh La La Cheri: Grows, Drops Some Prices 30%


BODY has a first look at the new Holiday/Valentine’s Collection by Oh La La Cheri, the fast-growing Miami-based lingerie producer. “The new collection has nearly doubled in size compared to last year,” declared account executive Sarah Konkel, “with bra prices lowered nearly 30% on many styles.” » I want to read more and receive info from Oh La La Cheri

ESP Making Sanctuary Women’s Intimates

ESP Group, Ltd., an established Los Angels-based maker of underwear and loungewear for men, women and children, has produced a new lingerie collection under a licensing agreement with Sanctuary Clothing, and will show the intimates at the upcoming Curve show in Las Vegas in August (booth 230). » I want to read more and receive info from ESP Group

Affinitas Announces 3 Trade Show Promotions

Affinitas is offering “three exciting promotions to retailers at the upcoming SS13 trade shows,” according to a company spokesperson. For the first, “Buyers stopping by the brand’s booth at Curve NY or Curve NV may leave their business card to be entered in a drawing to win one free Packaged Panty display case complete with 36 Packaged Panty packs. One winner will be selected at random at Curve NY (booth #906) and at Curve NV (booth #125).” » I want to read more and receive info from Affinitas

Poor Results at Intimacy Hurt Van de Velde


Van de Velde, the public Belgian lingerie company that owns several international brands and retail operations, announced a slight increase in overall sales despite poor results at Intimacy, its U.S. retail operation. The firm, which owns such lingerie brands as Marie Jo, Andres Sarda and Prima Donna, announced that “consolidated turnover” grew in the first half of 2012 “thanks to Rigby & Peller,” its English lingerie retailer (which operates in about 7 locations and on the internet). » I want to read more and receive info from Van de Velde

For Holiday Shirley Puts Emphasis on Corsets


Shirley of Hollywood’s new Holiday Collection “has just been released and corsets are big-big part of it,” according to Eric Schlobohm. “If anyone missed it there was some interesting news from ebay and the BBC, that there has been a 185% increase in corset sales worldwide the last three months, with the USA, UK and Australia taking the lead.” » I want to read more and receive info from Shirley of Hollywood

Luli Adds More Colors, New Line for 2013

Glimpses of Luli’s Newest Styles Can Be Seen in its Web Site Video

Luli, the moderately priced French lingerie brand, that emphasizes its extensive color palate and mix and match abilities, is coming back to CurveNY (booth 901), and will also be at Curve in Las Vegas (booth 225) this August. The firm has also added four new colors to its summer, 2013 LuliColor collection: lemon, poppy, orange and lilac, for a total of 17 shades of lingerie. » I want to read more and receive info from Luli Lingerie

Soak Wash Introducing Handmaid Hand Creme


Soak Wash Inc., the company that produces specialized cleansing products for intimate apparel, has introduced “Handmaid: luxury hand creme” that is “enriched with shea butter, olive oil and vitamins A and E” to its collection, according to a company spokesperson. » I want to read more and receive info from Soak Wash

Stylist Zoe Designs Collection for Jockey


Fashion stylist and advisor Rachel Zoe has created for Jockey a “curated selection of “major must-have”” shapewear and intimates that will be available in stores starting in October. » I want to read more and receive info from Jockey

Dominique Launches New ‘Wave Minimizer’


Dominique Lingerie has just launched The Wave Minimizer, “a full figure design specifically created to fit and flatter fuller figures,” according to Michael Trell, director of marketing. “It is constructed of light, breathable microfiber with stretch spandex wings.” » I want to read more and receive info from Dominique Lingerie

Paris Mode City Attendance Up to 15,324


The Paris Mode City lingerie and swim show which just ended, attracted 15,324 buyers this year, slightly more than for last year’s July show, according exhibition management. » I want to read more and receive info from Eurovet

Fashion Forms Backless, Strapless Lace Bra


Fashion Forms, the lingerie solutions company, is introducing new products to coincide with the upcoming August market and trade shows. BODY got a first look a one: a lace backless, strapless adhesive bra. » I want to read more and receive info from Fashion Forms

Seven ‘til Midnight Catalog Is Also Calendar


For the second year in a row Seven ‘til Midnight’s new holiday catalog is designed around a pin-up calendar, with the collection itself channelling “the muses of the Good Girl Art movement.” The digital version is available now, with the printed version available the first week in August. » I want to read more and receive info from Carrie Amber

Escanté Redesigns Lines, Upgrades Packaging


Escanté is in the process of extensively redesigning its various intimates collections, as well as upgrading the packaging for its four-year-old bedroom costume and lingerie line, Dulce Caliente. » I want to read more and receive info from Escanté

’Cutie’ Collection From Honeydew Is, Well, Cute


Honeydew is offering a new “Cutie” collection of rayon and lace intimates. All come in pastel shades (such as light yellow, light blue and pink) and every piece comes with substantial lace trimming. On its own web site, the new chemise and romper each retail for $48. The hipster and thong each retail for $16, and the bralette retails for $24. » I want to read more and receive info from Honeydew

Fake Victoria’s Secret Runway Shows Closed

Victoria’s Secret has been working to close down unauthorized copies of its famous lingerie fashion show. » I want to read more and receive info from Victoria’s Secret

Oh La La Cheri Lowers Some Prices, Adds Items

Oh la la Cheri is ”expecting a strong Holiday/Valentines,” according to a spokesperson. ”Prices have been lowered on the new collection with bras sized 32B-38DD starting wholesale at $8." » I want to read more and receive info from Oh La La Cheri

Soak Wash Boosts Sales For Lingerie Stores

Soak Wash, the specialized cleaning solution for intimates, has just introduced a new size: 3 ounce bottles. Meanwhile, one retailer reports big sales in Canada. » I want to read more and receive info from Soak Wash

Details From The 2012 Herroom Undie Awards

Herroom.com and Hisroom.com, owned by Dallas-based Andra Group, LP, announced their 2012 Undie Awards based on the votes, cast over six months, of some 40,000 women and men. » I want to read more and receive info from Herroom.com

Dreamgirl: Fall, Holiday Valentine’s Catalog

New Box Has Larger Images

Dreamgirl International’s new “Fall - Holiday - Valentine’s” catalogue, with both new a existing styles, emphasizes “a vibrant color palette of gorgeous jewel tones, along with the dramatic touches of gold metallic laces, sequins and chains,” according to a company spokesperson. » I want to read more and receive info from Dreamgirl

Dreamgirl’s Support for Spirit of Children

Dreamgirl International received a Platinum Sponsor award from Spencer Gifts/Spirit Halloween for supporting its Spirit of Children Charity. » I want to read more and receive info from Dreamgirl

Leg Avenue Hires National Sales Manager

Leg Avenue has just hired, as its national sales manager, Todd Stewardson, an executive who claims on his Linkedin profile, over 22 years experience including previous stints at Ecco USA, Bally of Switzerland, Timberland, Ralph Lauren and Nordstrom. His most recent employment was in business development at San Diego-based NuShoe. He was not available for comment as we went to publication. » I want to read more and receive info from Leg Avenue

Pink Lipstick Clubwear Line Shipping Strong


International Intimates’ “expanded Pink Lipstick clubwear line is starting to ship, and from the amount pre-orders, we can see that the growth of this brand is just getting started,” declard Wilson Kello, creative director of International Intimates, as he predicted growing success for label which was launched late last year. » I want to read more and receive info from Rene Rofe

Femme Fatale Launches Diva for Off-Price


La Femme Fatale, an intimates company founded at the start of this year, is placing its signature line in “mid-tier and better department stores as well as on e-commerce” web sites, according to founder Hy Laniado. He added that he has also created a second label, Diva Lingerie, which “will be distributed to off price retailers around the country.” » I want to read more and receive info from La Femme Fatale

Intimo: Makes for Top Fashion, Intimates Stores


Intimo Industry, an innovative seamless producer in Vernon, CA, has doubled its production capacity over the past two years, focusing on fashion apparel and producing for some of the most demanding retailers in the business, according to owner Paul Yang. » I want to read more and receive info from Intimo Industry

New Bragel Site Shows NuBra, Lia & Brava


Bragel, the creator of the NuBra adhesive bras and push-up pads and Lia prosthetic breast forms, has revamped its corporate website. “We decided to give a face lift," explained VP Daren Peng of the recently completed changes, "because the original website was outdated and the look and feel of the entire site was [a] very industrial-like presentation.” » I want to read more and receive info from Bragel

Fashion Forms Opening 183 Madison Showroom

Fashion Forms is opening a showroom at 183 Madison just in time for August Market (which starts at the end of July). “We are glad to be there,” declared Becky Harmon. “Now we will be closer to the action, where all the intimate apparel buyers are.” » I want to read more and receive info from Fashion Forms

Zimmerli: $186 Sea Island Cotton T-Shirt

Zimmerli of Switzerland has a new, $186 cotton T-shirt. Well, that’s a bit of an oversimplification. The company describes the men’s shirt as a “certified Sea Island cotton deep v-neck shirt made in Switzerland.” The women’s version retails for $145. » I want to read more and receive info from Zimmerli

Undersummers: A New Shortlette Fashion Panty

Made of a “poly/spandex material” and designed to be “smoothing, yet not constricting, so there are no bulges on the leg or waist” the new, mid-thigh “Undersummers shortlette fashion panties” are “anti-shape wear by design,” according to their inventor. » I want to read more and receive info from Undersummers

Cosabella’s Fall/Holiday Line: La Dolce Vita


Cosabella has drawn inspiration from, and named its new fall/holiday collection after, the 1960 Fellini film, La Dolca Vita. » I want to read more and receive info from Cosabella

Sensualle Signs Network of Reps Across the U.S.


Sensualle, the sexy Brazilian lingerie company, has finally put together a network of seven independent U.S. sales representatives. After exhibiting for several years at major trade shows, the firm kicked off a trade advertising program and seems serious about the American market. » I want to read more and receive info from Sensualle

LoRe, From Frederick’s, Now UnSpoken Chair


Unspoken, the luxury intimates line that launched at February MAGIC, has added two high-profile executives to its management team: Linda LoRe, the former CEO of Frederick’s of Hollywood, as executive chairman of the board; and Yolanda Dunbar, the former SVP of brand and direct marketing at Frederick’s, as president. » I want to read more and receive info from UnSpoken

Fantasy Show in NYC Highlights New Apparel


In mid-May, California-based Fantasy Lingerie, showed its new collection of lingerie, bustiers, hosiery, corsets, as well as club wear for both men and women, at a fashion show at Manhattan’s Hudson Hotel. Models included a mix of playmates, fashion models, actresses and Heatherette apparel designer Richie Rich. » I want to read more and receive info from Fantasy Lingerie

Lula is Executive Sales Manager at BodyZone

Freddy Lula has joined BodyZone Apparel as executive sales manager. With over 15 years experience in business and sales management in the retail and restaurant industries, with “strong expertise in marketing/sales planning and growth, Freddy will be a welcome addition to the BodyZone team,” according to a company spokesperson. » I want to read more and receive info from BodyZone

Twisted Sisters: New Canadian Lingerie Line


Twisted Sisters is a new Canadian label offering both lingerie and ready-to-wear, launched in February 2012 by designer Maria Mak. » I want to read more and receive info from Twisted Sisters

’Samba Erotica’: New By Bruno Banani Intimates

Available July 2012

“Samba Erotica” is the motto for bruno banani women’s underwear for spring/summer 2013. As with the men’s underwear and swimwear, the inspiration is Brazilian color and prints. » I want to read more and receive info from Bruno Banani

Dreamgirl: Scharff Talks About Logility Software

BODY editor-in-chief Nick Monjo interviews Dreamgirl president Christopher Scharff about his purchase of an extensive inventory management software system. » I want to read more and receive info from Dreamgirl

Seven ‘til Midnight Has Australian Distributor

Seven ‘til Midnight has signed a distribution agreement for Australia and New Zealand with Calvista, “Australia’s premiere adult distributor, headquartered in Melbourne,” according to Colleen Jordan, a spokesperson for the lingerie and costume wholesaler. » I want to read more and receive info from Carrie Amber

Fired Temp Gets Native Complaint, Headlines


The firing of a woman (who says she was told she was “just too hot” by lingerie wholesaler, Native Intimates) has led to stories in the The New York Post, Huffington Post and other media outlets, as well as the filing of a complaint with the Equal Employment Opportunity Commission, the NY Post reported this week. » I want to read more and receive info from Native Intimates

Dreamgirl Invests In Supply Chain Software

Dreamgirl is now using the Logility Voyager Solutions supply chain and inventory optimization software program, which is helping to meet increased demand and boost sales even further this year. » I want to read more and receive info from Dreamgirl

Music Legs: Expanding In Several Directions

“Music Legs’ expansion at it’s California offices and warehouse is close to completion,” according to Mark Rosenfeld, national sales manager. “We will have new, bigger warehouse capacity, a new customer service area, a new showroom area and a new meeting and conference space for customers and staff,” when all is complete by mid summer. “We look forward to even better serving the industry with our new facility.” » I want to read more and receive info from Music Legs

Knock Out! Owner Wins Harvard School Contest

Angela Newnam, the owner of Knock Out!, the new lingerie company and a Harvard Business School graduate (1996), has just won that school’s Alumni New Venture Contest and its $50,000 grand prize, for her success in launching the firm. The idea behind the company is to provide sexy, comfortable underwear for women and men that absorbs odor and wicks away moisture utilizing a patented “NoTrace” technology. » I want to read more and receive info from Knock Out

As Losses Continue, Frederick’s Eyes Sale


After five straight quarters in which it has reported losses, Frederick’s of Hollywood Group Inc. has hired Allen & Company LLC, the New York-based investment bank, to assist the board of directors “in evaluating and exploring a broad range of strategic alternatives, including but not limited to a sale of the company or a business combination.” » I want to read more and receive info from Frederick’s of Hollywood

Sensualle: Unique, Very Sexy Brazilian Lingerie


After exhibiting at both the Curve and International Lingerie Shows in recent years, Sensualle has launched a new U.S. advertising campaign and is poised to announce its first U.S. independent sales respresentative. Taken together it is clear that the company is serious about the American market and deserves a closer look. » I want to read more and receive info from Sensualle

Espiral Expands Rapidly with Latin Inspiration


When a 14-year-old company’s catalog output jumps from 285 pages to 450 in a single year it’s a clear sign that sales are accelerating. Such is the case with Espiral, a Florida-based firm offering a wide variety of lingerie, club wear, resort wear, dancewear and swimwear produced in its own factory in Colombia. » I want to read more and receive info from Espiral

Bra + Corset Combo: Big Winner for Shirley


A new concept in corset design has provided a sales boost for Shirley of Hollywood. “The reaction to our new Hollywood Corset has been fantastic,” declared Eric Schlobohm, director of international sales. “We premiered the group at the ILS show to rave reviews and lots of “Oh My God” comments on the bust lines jumping up two sizes.” » I want to read more and receive info from Shirley of Hollywood

Bradelis Flagship Opens in Lower Manhattan

Bradelis Owner Akiyo Hirakubo

There was an opening party last night (April 26th) for the new 1000-square-foot Bradelis New York lingerie boutique at 211 Elizabeth Street in Manhattan (article in BODY last month). » I want to read more and receive info from Bradelis

Lola Luna: New Label Added by Mika Brands


Mika Brands, a US distributor of high-end European lingerie brands has announced the hiring of Olivia Feldman Lingerie as their east coast sales representative. The company will also be announcing a west coast sales rep in May. » I want to read more and receive info from Lola Luna

Seamlessly Shaped: New From Yummie Tummie


Seamlessly Shaped is a new collection of panties, expected to retail for $18 (or two for $30), from Shapewear brand Yummie Tummie. » I want to read more and receive info from Yummie Tummie

Lucile Lingerie Revives 1890-1930 British Label


Camilla Blois, the great-great granddaughter of Lady Duff Gordon, a leading UK couturier, has launched a London-based lingerie company, Lucile Lingerie, that revives the Lucile Ltd. firm her relative operated from the 1890’s to the 1930’s out of offices in London, New York, Paris and Chicago. While the original firm offered a variety of apparel, the new company focuses on lingerie. » I want to read more and receive info from Lucile Lingerie

Hanro: Cotton Seamless, Shapewear Doing Well


Hanro has launched its latest collection of intimates, and is getting a strong response for its “re-launched cotton seamless collection, which is a consumer favorite,” according to a company spokesperson, who added, “We are also seeing good sell thru in our new shapewear collection.” » I want to read more and receive info from Hanro

Seven ‘til Midnight Adds Bridal Thongs, Camis


Seven ‘til Midnight, a division of Carrie Amber Intimates Inc., the lingerie and costume wholesaler, is expanding its bridal collection with a thong set and new camis. » I want to read more and receive info from Carrie Amber

Coconut Grove in Deal to License VF’s Splendid

Splendid, an apparel brand owned by VF Corporation, has signed an exclusive licensing agreement with Coconut Grove Intimates to design, produce and distribute women’s and girl’s intimates. » I want to read more and receive info from Coconut Grove

Coquette Expands Plus, Corsets and Costumes


A “25% increase” in the overall number of apparel styles offered by Coquette, as well as a new catalog collection, were among the latest developments reported by vp Marcus Horea in a recent interview. » I want to read more and receive info from Coquette

Gilly Hicks Lingerie Hot Segment of Abercrombie

Gilly Hicks Lingerie © Abercrombie and Fitch

While still only a minor part of Abercrombie and Fitch Co., sales at the company’s Gilly Hicks lingerie division grew four times faster than the company sales as a whole last year, and the firm has increased the number of Gilly Hicks retail outlets since last June by 31%, from 16 to 21 as of February 2012. Sales at the Gilly Hicks division rose from $40.3 million in fiscal 2010 to $73 million in fiscal 2011, rising by 81% while overall company sales rose by 20% during the same period. » I want to read more and receive info from Abercrombie and Fitch Co.

Closing of Wundervoll Lingerie Is Announced


Matthias Jaschke, a principal of Formesse, the German textile company, announced the closing of the firm’s lingerie division, Wundervoll. “Unfortunately,” he declared, “we failed to make a commercially successful brand out of our celebrated designer label. At the same time, the core business of Formesse developed to such an extent that it became increasingly difficult to manage the challenges faced by both areas. This is why I have reluctantly decided that the current spring / summer collection will be the last for Wundervoll.” » I want to read more and receive info from Wundervoll

Leg Avenue Expands Plus, Adds New Catalog


Leg Avenue has significantly expanded its commitment to the plus size customer, publishing its first plus catalog and adding many new plus styles, including several that are exclusive to its plus division. » I want to read more and receive info from Leg Avenue

VX Adds Larger Sizes, More Bridal Offerings


VX Intimate has extended sizing in the company’s most popular styles, including the lace, off-the-shoulder minidress (style 5095), the double-layer chiffon babydoll (style 5155) and the microfiber chemise with stretch lace (style 4054). These, as well as certain other designs, are now available in sizes small through 6X. » I want to read more and receive info from VX Intimate

Leg Avenue Has New ’Rave Wear’ Collection


Leg Avenue has launched a colorful new ‘Rave Wear’ collection, comprising over 50 styles which the company displays in a new 32-page catalog. The line can be seen in person at the upcoming International Lingerie Show (March 26-28). Suggested retail prices for pieces in the Rave collection range from $10 to $30. » I want to read more and receive info from Leg Avenue

Hot Item at Resurrected Barbara: ’Beauty Perfect’


“It looks like, at the end of the show, our door-opener will be this product,” said Hubert LaFont, directeur general at Barbara, the resurrected French brand, speaking about the new Beauty Perfect bra and control panty that were a prominent part of the new collection he introduced to the U.S. market at the recent CurveNY show. » I want to read more and receive info from Barbara

Leg Avenue’s Mike Tsai Exclusive Interview

Mike Tsai of Leg Avenue.

BODY publisher Nick Monjo recently interviewed Leg Avenue COO Mike Tsai about current issues and future plans at the company. Here is the full interview. » I want to read more and receive info from Leg Avenue

Luli: French With Great Colors, Modest Prices


Providing a wide range of colors, as well as an emphasis on selecting shades in each group to enhance a customer’s ability to mix and match pieces across its entire range are the hallmarks of Luli Paris, a brand which made its Curve debut at the recent show in New York. » I want to read more and receive info from Luli

Bragel’s Bradelis Bras Are Meant to Be Seen


Bragel International has launched major product initiatives in recent months, all designed to take the company’s existing NuBra line of adhesive bras and bra accessories to new levels. The first additions were the 3D NuBra and NuBra Airy collections. And now comes the “NuBra x Bradelis New York” line (pronounced bra-de-lease), which was exhibited in the Bragel booths at the most recent Curve shows in Las Vegas and New York. These are adhesive bras that are very definitely meant to be seen, not hidden under a garment. The retail price range for this show off collection is $65 to $220. » I want to read more and receive info from Bragel

Amoena: ’Improved’ Mia Collection Discussed


Interview with Phillip Sporidis, President of Amoena USA Corporation. » I want to read more and receive info from Amoena

Bradelis Flagship Opens April in Manhattan

Rendering of New Bradelis Shop at 211 Elizabeth

Gold Flag Ltd., a Japan-based producer of intimates and underwear and the operator of a chain of retail stores in Japan, China and the U.S., plans to open a flagship Bradelis New York store in Nolita on April 27. » I want to read more and receive info from Bradelis

Seven ‘til Midnight Inks Distributor for Spain


Carrie Amber Intimates, which produces Seven ‘til Midnight lingerie and costumes, has signed a deal with Dildos Assorted SL to distribute its apparel in Spain. » I want to read more and receive info from Carrie Amber

Fashion Forms Launches 7 New ’Solution’ Bras


Fashion Forms continues to introduce many new products to meet the varied needs of its growing list of customers, both among the retail community and among consumers. » I want to read more and receive info from Fashion Forms

BodyZone: New Private Label & ‘Naughty Sexy’


BodyZone recently expanded its private label program for retailers, as well as adding styles to its Naughty Sexy line of boxed lingerie. » I want to read more and receive info from BodyZone

BodyZone Launches Dynamic New Website


BodyZone has just launched a new website at http:// bodyzoneapparel.com/. The new platform, which can be viewed by all, is designed to be used by retailers to browse and purchase products. It is not designed for consumers to purchase; retailers must log in before prices are displayed. » I want to read more and receive info from Bodyzone

Dreamgirl’s ENCORE: ‘Hot Bright’ Colors


Dreamgirl has launched a new “concept catalog” collection, ENCORE, for the 2012/2013 season, with all styles ready to ship starting March 30, 2012. » I want to read more and receive info from Dreamgirl

Dreamgirl Expands in UK at Birmingham Fair

The Dreamgirl booth at The Birmingham Spring Fair

Dreamgirl, in its continuing efforts to expand on the international scene, has made a point of being represented at a variety of lingerie and costume exhibitions around the world. Most recently, the company reported a well-received showing of its extensive collection at the Birmingham Spring Fair (February 5-9) at the National Exhibition Centre in Birmingham, England. » I want to read more and receive info from Dreamgirl

Underbrella: A New Lingerie Brand at Curve

Sexy Period, a lingerie brand started by Julie Sygiel and Eunice Png, launched a new underwear line at the Curve show. Titled Underbrella, the line is intended for a broader audience and comes in three collections, featuring underwear and a corresponding bralet and bodysuit. The company plans on selling the line internationally. » I want to read more and receive info from Underbrella

Pure Style Girlfriends: First Time at MAGIC

(MAGIC Report) Pure Style Girlfriends, Inc. was showing for the first time at MAGIC (February 13-15) with a broad line of lingerie solution products and accessories (including bra inserts and a butt panty). » I want to read more and receive info from Pure Style Girlfriends

Music Legs Adds Staff, Burlesque Line

A bestselling look from Music Legs.

Despite the slow job market, Music Legs, the hosiery, lingerie and clubwear brand, reported hiring new staff and expanding their warehouse space. The seven new hires include full-time fashion designers, customer service reps, a warehouse manager and an office manager. National Sales manager Mark Rosenfeld said "we continue to grow and expand the line, so in order to keep up pace with customer demand we decided to hire more people." He added that the company is in the process of hiring more people. » I want to read more and receive info from Music Legs

Oh La La Cheri in 2012: Amusing, Original Style

A style from the New Oh La La Cheri ’Trés Sexy’ Collection.

What jumps out from the new Oh La La Cheri “Tres Sexy” and “Boutique” collections, shown at CurveNV (February 11-13) and coming today to Curve in New York (Feb. 21-23), is the company’s compulsion to consistently create new looks and find different, fun ways of covering (though just barely) the female form. » I want to read more and receive info from Oh La La Cheri

Leg Avenue: Debuts NY Curve with Burlesque


Leg Avenue will be exhibiting at Curve in New York (February 21-23) for the first time, following up on its Curve debut in the Las Vegas version of the show (February 11-13). In New York, Leg Avenue will focus on the company’s new Burlesque Collection, which comprises dozens of styles as well as accessories, such as petticoats, gloves, top hats, pasties, skirts, hair accessories and a new line of shoes. » I want to read more and receive info from Leg Avenue

Sokoloff: Sophisticated Lingerie from Montreal

Helena Sokoloff and Designer Sofia Sokoloff at their MAGIC booth.

One of several new lingerie companies that debuted at MAGIC (February 13-15) was Solokoff Lingerie, a sophisiticated, higher-priced brand. The Montreal-based company was launched six months ago and sells in such stores, in its home city, as Mimi and Coco, Les Haut es Les Bas and Unicorn. » I want to read more and receive info from Sokoloff Lingerie

UnSpoken: Luxury with Look of Old Hollywood


(MAGIC Report) UnSpoken, a high-end loungewear, sleepwear and lingerie collection that reminds one of the black and white photos of movie stars in the 1930’s by George Hurrell, was launched at MAGIC (February 13-15) » I want to read more and receive info from UnSpoken

Why Parisa Lingerie Seems Likely to Succeed


(CurveNV Report) The recently-announced Parisa Lingerie collection was on display at CurveNV in Las Vegas (February 11-13), meeting with a “tremendous” reaction from retailers, according to owner, Amir Moghadam. His company, AFR Apparel International, Inc., currently produces its own A.Che swimwear, licensed Natori swimwear and, in its extensive private label operations, swimwear and lingerie for a wide range of customers. » I want to read more and receive info from Parisa

Leonisa To Open First U.S. Store in Georgia

Leonisa Lingerie: bra retailing for $30, panty, $11-$15.

Leonisa, the large Colombian-based producer, has plans to open its first store in the U.S., a flagship location, at the start of June. Located 30 miles northeast of Atlanta in the Mall of Georgia, the boutique will showcase both the company’s lingerie and swimwear. » I want to read more and receive info from Leonisa

True Intimates: Luxury in 6 Different Shades

Lingerie to Match Six Different Skin Shades from the New True Intimates

(CurveNV Report) Launched at CurveNV (February 11-13), new True Intimates produces a small, finely-made collection of lingerie, which focuses on matching six different shades of skin. “The bras are comfortable and supportive and will last a really long time,” declared Melanie Poblete, CEO. “They are supportive enough to wear during the day and sexy enough to transition into the evening.” » I want to read more and receive info from True Intimates

Fashion Forms to Open Showroom in LA Mart

Fashion Forms will open a showroom in the LA Mart (110 East 9th Street, Los Angeles, CA, Suite B1065, 800-615-1272) on March 1st. On display will be the company’s extensive line of bras and lingerie accessories. » I want to read more and receive info from Fashion Forms

Dana-co to Launch Full Figure Line for N Natori

Details of the N Natori

Dana-co is about to launch, for spring 2012, a line of “full figure” bras and panties under the N Natori label. This is significant because it is the first time designer Josie Natori has provided foundations specifically designed for women in this category. Dana-co has had the Natori license for bras for nine years. » I want to read more and receive info from Dana-co

Kmart Launches Sofia Vergara Intimates

Sofia Vergara on the Kmart Website

Although they are not yet up on the Kmart website, Sofia by Sofia Vergara intimates are already in some stores (the 34th Street Kmart, for example) and will be in many more by Valentine’s Day. » I want to read more and receive info from Dana-co

Affinitas’ New Foam Adds Comfort to Bras

Jeanie Spacer Foam Soft Bra from Affinitas

Affinitas has introduced its new Spacer Foam Padding, a material designed to dramatically improve comfort for the wearer, especially in the larger cup size ranges. The padding is used in the company’s “Allison” Contour Spacer Bra and the Parfait by Affinitas “Jeanie” Contour Spacer Bra, both part of the fall/winter 2012 collection. » I want to read more and receive info from Affinitas

Leg Avenue to Exhibit Burlesque at CURVENV

A burlesque look by Leg Avenue.

Leg Avenue announced it will show its 2012 Burlesque Collection at this month’s CURVExpo in Las Vegas. » I want to read more and receive info from Leg Avenue

Leg Avenue Reports Paris Success

Sexy lingerie, costume and hosiery brand Leg Avenue showed its latest collections at the Jan. 21 to 23 Salon de la Lingerie in Paris to a great response from international retailers. » I want to read more and receive info from Leg Avenue

Marlies Dekkers NYC Showroom Closes

BODY Magazine has learned that high-end lingerie brand Marlies Dekkers has closed its New York City showroom. Representative Hester van den Berg is no longer with the company as of Dec. 15, 2011. » I want to read more and receive info from Marlies Dekkers

Chantelle’s 2012 Styles

Spring/summer 2012 lingerie by Chantelle.

For spring/summer 2012, iconic French lingerie brand Chantelle is updating its classic ranges while adding new looks that add fashionable twists to comfortable, dependable basic lingerie. » I want to read more and receive info from Chantelle

Royce Launches New Wirefree Full-Cup Style

Darcey wirefree bra and panties by Royce Lingerie.

U.K.-based Royce Lingerie has introduced a new intimates style that will premiere at the Moda Lingerie & Swimwear Show in the U.K. as well as CURVExpo in the U.S. in February. » I want to read more and receive info from Royce

Fashion Forms Keeps Up Advertising Push

Fashion Forms’ full-page ad for InStyle’s February issue.

Intimates and accessories producer Fashion Forms is continuing its multimillion-dollar aggressive consumer advertising push in February with a full-page ad in InStyle featuring the company’s U-Plunge Backless Strapless Bra. » I want to read more and receive info from Fashion Forms

Consortium to Take Over Lejaby

A French commercial court settled on a bid from a consortium led by Alain Prost for the takeover of insolvent lingerie brand Lejaby. » I want to read more and receive info from Lejaby

Oh La La Cheri Adds 4 in Design, Sales, Service

Oh La La Cheri, the Florida-based lingerie firm that sells in both the sexy and traditional categories, continues to expand with the hiring of 4 new employees. » I want to read more and receive info from Oh La La Cheri

Tefron, Cifra Partner for Seamless Apparel

Innovative warp-knit seamless styles by Cifra.

Israel-based intimate apparel and sportswear maker Tefron Ltd. has partnered with Italy-based hosiery and intimates company Cifra S.p.A. to produce a a collection of lingerie, shapewear and activewear using innovative warp-knit seamless production technology. » I want to read more and receive info from Cifra

Shirley of Hollywood Releases 2012 Catalog

The 2012 Big Book from Shirley of Hollywood.

Manufacturer and wholesaler Shirley of Hollywood has come out with its latest catalog, the 2012 Big Book, encompassing a range of new and bestselling sexy lingerie styles. » I want to read more and receive info from Shirley of Hollywood

Etam’s Publicity Stunt Denounced by Museum

French lingerie company Etam decided to promote their spring/summer collection by turning three underwear-clad models loose in Paris’ famed Musée d’Orsay, home to a extensive art collection and hundreds of visitors. But the staff of the Musée d’Orsay was not impressed by the models’ antics, and has hinted it may bring legal action against the lingerie group, which posted a video of the event on its website. » I want to read more and receive info from Etam

Pink Lipstick is New Brand from René Rofé

Wilson Kello, creative director at International Intimates.

BODY Magazine publisher and editor-in-chief Nick Monjo interviewed Wilson Kello, creative director of International Intimates, about the introduction of Pink Lipstick, the company’s newest sexy collection. » I want to read more and receive info from Rene Rofe

Coconut Grove Granted Wick’em License

The Wick'em Bra Liner, now produced by Coconut Grove.

Wick’em Bra Liners, an innovative product designed to absorb moisture and prevent skin irritation, has chosen Coconut Grove Intimates to manufacture, market, sell and distribute the brand. » I want to read more and receive info from Coconut Grove

Velda Lauder Premieres Purple Heart Collection

A deep purple corset by Velda Lauder.

Velda Lauder Corsetiere, a U.K. producer of high-end corsets and acccessories, has unveiled its newest collection, Purple Heart. » I want to read more and receive info from Velda Lauder

Bragel Unveils New Innovations

Bragel International has unveiled several innovative new styles and products for 2012. » I want to read more and receive info from Bragel

Dreamgirl Expands 2012-13 Diamond Lines

A Dreamgirl style shot by BODY Magazine.

Dreamgirl International is expanding its Diamond Collection packaged lingerie lines to incorporate the latest runway trends for 2012-2013. » I want to read more and receive info from Dreamgirl

New Looks from Artemis South

Styles by Artemis South.

U.K. lingerie brand Artemis South has launched an elegant swimwear, nightwear and lingerie collection for 2012. » I want to read more and receive info from Artemis South

Bendon Introduces New Full-Cup Line

Selections from Bendon’s evollove full-cup collection.

International lingerie company Bendon has premiered evollove, a collection of flirty bras for D to G cup sizes. » I want to read more and receive info from Bendon

Bras by Bracli Feature Signature Pearls

A pearl-embellished bra style by Bracli.

To complement their signature lace-and-pearl thongs, Spanish brand Bracli has created a line of sexy, elegant bras created from the same high-quality materials. » I want to read more and receive info from Bracli

Baci Lingerie Opens Miami Location

Baci Lingerie has just opened a flagship U.S. retail store and showroom, located in the Miami Design District, “The showroom is the realization of Baci Lingerie’s affordable luxury motto, and is home to all of the beautiful fixtures, concepts, and products that are uniquely Baci Lingerie,” according to a company statement. The facility “serves as the ultimate tool for Baci Lingerie brand owners and potential partners as it brings the Baci Lingerie mono brand store concept to life.” » I want to read more and receive info from Baci

Music Legs Introduces Live Inventory

A bestselling look from Music Legs.

Music Legs has announced the addition of a live inventory system to its expanding wholesale website. » I want to read more and receive info from Music Legs

Seven ’til Midnight Looks to the ’60s

A new style from Seven ’til Midnight’s 2012 collection.

Sexy lingerie company Seven ’til Midnight’s 2012 collection is inspired by the fantasy and glamour of swinging 1960s. » I want to read more and receive info from Carrie Amber

Silk and Satin Styles by Christina Ruth

A style by Christina Ruth.

U.K. lingerie company Christina Ruth offers fun, sexy lingerie styles aimed at young professional women. » I want to read more and receive info from Christina Ruth

Interfilière Paris Highlights 2013 Trends

Interfilière Paris has identified three summer 2013 trends for intimate apparel and beachwear: Delicious, Intense and Fade in Time. » I want to read more and receive info from Interfiliere

Electric Lingerie Partners with Starnet

Electric Lingerie announced a partnership with French company Starnet for European distribution. » I want to read more and receive info from Electric Lingerie

Affinitas Unveils Fall/Winter 2012 Lines

Fall/winter 2012 looks by Affinitas.

Lingerie producer Affinitas has released its Affinitas Intimates and Parfait by Affinitas fall/winter 2012 collections. » I want to read more and receive info from Affinitas

New Winter-Inspired Styles by Yes Master

Autumn/winter 2012 styles by Yes Master.

U.K. lingerie brand Yes Master has unveiled its autumn/winter lingerie and loungewear 2012 collection, The Story of Snow. » I want to read more and receive info from Yes Master

Bracli to Debut Ebony Your Night in 2012

The new Ebony Your Night double-strand pearl thong from Bracli.

Spanish brand Bracli is making their latest product — the Ebony Your Night double-stranded black pearl thong with a black lace waistband — available worldwide in January 2012. » I want to read more and receive info from Bracli

Elle Macpherson Debuts Fall 2012 Collection

A fall 2012 lingerie set by Elle Macpherson Intimates.

Feminine styles based on the landscapes and wildlife of Hawaii and Africa light up Elle Macpherson Intimates’ fall 2012 intimate apparel collection. » I want to read more and receive info from Elle Macpherson Intimates

Bragel Introduces NuBra Airy for 2012

Bragel, the manufacturer of NuBra, is launching an innovative new style for 2012: the NuBra Airy. » I want to read more and receive info from Bragel

McCluskey Named President of Warnaco

The Warnaco Group, Inc. has named Helen McCluskey president and chief executive officer, succeeding current president and C.E.O. Joe Gromek, who announced his retirement Dec. 13. » I want to read more and receive info from Warnaco

Leonisa Air Bra Styles Add a Cup Size

Air bra styles by Leonisa add a full cup size.

Latin American intimate apparel brand Leonisa has introduced a line of bras with interior air pads that add a full cup size. » I want to read more and receive info from Leonisa

2 Companies Bid for Lejaby Takeover

French lingerie company Lejaby — currently the subject of a sale order after being placed in judicial administration by a Lyon-based court earlier this year — has two takeover bids from French companies. » I want to read more and receive info from Lejaby

Kiss Me Deadly Shows New 2012 Collection

A look from Kiss Me Deadly’s spring/summer 2012 collection.

U.K.-based lingerie brand Kiss Me Deadly previewed its spring/summer 2012 collection at the launch of London boutique Dolci Follie in November. » I want to read more and receive info from Kiss Me Deadly

Escante’s Bold, Original New Look for 2012

A look from Escante 2011-2012 Collection.

Escante has a dramatic new look that could spark new life into this established sexy firm, which produces its fashions in Mexico. During a recent interview, owner Eduardo Kuri gave credit to Ria Tamaki, a designer he hired a year ago. “It has been well received,” he said of the latest collection, much of which is contained in the company’s green-covered 2011-2012 catalog. “The new fabrications, the new ideas. They are all her doing.” » I want to read more and receive info from Escante

Stella McCartney Unveils New Collection

A look from Stella McCartney’s autumn/winter 2012-2013 collection.

Designer Stella McCartney has previewed her lingerie collection for autumn/winter 2012-2013, focusing on producing effortlessly sexy feminine styles that are both easily wearable and eco-friendly. » I want to read more and receive info from Stella McCartney

Nomi Ghez Joins Maidenform Board

Maidenform Brands, Inc. has announced the election of Nomi Ghez to the company’s board of directors. » I want to read more and receive info from Maidenform

Nancy Barry of Bennett and Co. Passes Away

Nancy Ann Barry, fashion designer for lingerie maker Jacalyn E. S. Bennett and Company, passed away after being struck by a U-Haul truck in a tailgating accident at the Harvard-Yale football game on Nov. 19. She was 30 years old. » I want to read more and receive info from Jacalyn E. S. Bennett and Company

Key Leaf Opens U.S. Flagship

U.K.-based lingerie, swimwear and beachwear brand Key Leaf is opening its first flagship store in the United States. » I want to read more and receive info from Key Leaf

Parah Previews Fall-Winter 2013 Looks

A 2012-2013 lingerie style by Parah.

Italian lingerie and loungewear company Parah S.P.A. is targeting modern women with the previews of its fall-winter 2012-2013 collection. » I want to read more and receive info from Parah

Calzedonia to Expand Manufacturing

Calzedonia S.p.A., an Italian manufacturer of lingerie, hosiery and beachwear, announced that it will expand its manufacturing capabilities with a new plant in northern Serbia. » I want to read more and receive info from Calzedonia

Ultimo’s New Collection Leads to Jump in Sales

Luisana Lopilato models lingerie by Ultimo.

U.K.-based lingerie brand Ultimo’s sizzling new collection has lead to a 25 percent jump in sales during the month of November compared to the same period last year, according to brand owner and designer Michelle Mone. » I want to read more and receive info from Ultimo

Fashion Forms Debuts Full-Page InStyle Ad

Fashion Forms’ full-page ad for InStyle Magazine.

Intimate apparel and accessories company Fashion Forms is debuting a full-page ad for its Body Sculpting Backless Strapless Bra in major fashion publication InStyle. » I want to read more and receive info from Fashion Forms

Women’s Panty Styles from Serpantz

Women’s styles by Serpantz, shot by BODY Magazine.

Los Angeles-based Serpantz, a line known for its sexy men’s underwear with fun yet provocative images, has expanded to include styles for women. » I want to read more and receive info from Serpantz

Rose Joya Paterson of S&S Passes Away

Rose Joya Paterson of S&S Industries passed away at her home in Winter Park, Fla. on Nov. 23. She was 85. » I want to read more and receive info from SandS Industries

Van de Velde, Getz Partner for Private Shop

Belgian lingerie company Van de Velde has entered into a business agreement with Hong Kong-based Getz Bros. Ltd. to run and further develop Private Shop, the leading multi-brand lingerie retail chain in Hong Kong and China. » I want to read more and receive info from Van de Velde

Lingerie Retail Industry to Strengthen

According to a recent report by long-range market research organization IBISWorld, better results are expected for the lingerie retail industry in the five years to 2016. » I want to read more and receive info from IBISWorld

Lake and Stars Unveils Controversial Ads

One of The Lake and Stars’ controversial ad images.

Lingerie and swimwear company The Lake and Stars has been making headlines due to its latest ad campaign consisting of photos of a lingerie-clad mother and daughter posing provocatively, which has met with controversy. » I want to read more and receive info from The Lake and Stars

Rihanna Designs Lingerie for Armani

Lingerie designed by Rihanna for Armani.

Global pop star Rihanna, the current face of Emporio Armani Underwear and Armani Jeans, has designed a limited-edition line of lacy lingerie as well as some ready-to-wear pieces for the major fashion label. » I want to read more and receive info from Armani

Top Form Workers Strike Over Wages

Top Form International Ltd., one of the largest global original-equipment manufacturers of lingerie, said as many as 200 employees staged a five-day strike at a company plant in Shenzhen, China. » I want to read more and receive info from Top Form International

Dita Von Teese to Launch Lingerie Line

Dita Von Teese models a preview of her Von Follies lingerie line.

Burlesque star and Dita Von Teese has announced plans for a new lingerie line, Von Follies by Dita Von Teese. » I want to read more and receive info from Von Follies

Styles from Dreamgirl’s 2012-2013 Collection

A look from Dreamgirl’s 2012-2013 Collection.

Here is a sneak peek of some of the latest styles featured in the 2012-2013 Collection from Dreamgirl. To take a look at these styles and to receive more information, click on the link below. » I want to read more and receive info from Dreamgirl

BodyZone Offers Cyber Monday Deals

Sexy lingerie company BodyZone Apparel has announced it will be offering a sale for Cyber Monday, the Monday following Thanksgiving that traditionally sees a spike in online sales. » I want to read more and receive info from BodyZone

Knock out! to Preview 2012 Collection Live

Knock out! Panties has announced its new 2012 lookbook will be previewed live in Miami on Nov. 19 to 20. » I want to read more and receive info from Knock Out

Lejaby Put Up for Sale

After being placed in judicial administration by a court in Lyon, French lingerie company Lejaby is the subject of a sale order. » I want to read more and receive info from Lejaby

Electric Lingerie to Expand Hustler Lines

Elan Rofé, owner of Electric Lingerie, told BODY Magazine that his company will be expanding its collection of licensed Hustler apparel. » I want to read more and receive info from Hustler

Baci Lingerie Opens New L.A. Warehouse

Baci Lingerie USA announced the opening of a new Los Angeles-based warehouse for its Black Label, White Label and Eyelash product lines. » I want to read more and receive info from Baci

Herscovici Hired by Hyp

Hyp Hats has hired Laurie Herscovici as president of its intimate apparel division. In addition to intimates, the company also produces a variety of accessories, hosiery and sleepwear under both licensed and company-owned brands. » I want to read more and receive info from Hyp Hats

Magic Silk Releases Exposed 2012 Catalog

The cover of Magic Silk’s Exposed Valentine 2012 catalog.

Sexy lingerie and costume company Magic Silk has released its Exposed Valentine 2012 catalog, featuring 24 pages of new and popular styles from its Exposed Lingerie, Hot Angel, Cheap Thrills School Girls and Exposed Couples lines. » I want to read more and receive info from Magic Silk

Dreamgirl Launches 2012-2013 Collection

Sexy styles by Dreamgirl International.

Dreamgirl International is launching its new 2012-2013 merchandise catalog, featuring 226 pages of new, innovative styles in lingerie, hosiery, costumes, dancewear and clubwear. » I want to read more and receive info from Dreamgirl

Oh La La Cheri Brand Expands, Launches Site

Oh La La Cheri’s newly launched website.

Sexy lingerie brand Oh La La Cheri is taking its signature collections in a new direction, expanding its offerings and launching a new company website. » I want to read more and receive info from Oh La La Cheri

Larry Waters Joins Music Legs

Larry Waters will represent Music Legs starting Nov. 15.

Sexy hosiery, costume and lingerie company Music Legs announced Larry Waters will be joining its sales team. » I want to read more and receive info from Music Legs

Maidenform Names Malcolm Robinson President

Maidenform Brands, Inc. announced the appointment of Malcolm Robinson as company president, effective immediately. » I want to read more and receive info from Maidenform

Alicia Sinclair Joins Baci Lingerie

Baci Lingerie USA has announced the hiring of Alicia Sinclair as the company’s new national sales director. » I want to read more and receive info from Baci

Leonisa Introduces Sexy Chic Lace Collection

Sexy Chic lace panty styles from Leonisa.

Colombia-based intimate apparel brand Leonisa has debuted its Sexy Chic line, a range of sensual lace panties. » I want to read more and receive info from Leonisa

Lejaby Declares Bankruptcy

French lingerie brand Lejaby has been placed under judicial administration by a commercial court in Lyon — a practice similar to filing for Chapter 11 bankruptcy in the United States. » I want to read more and receive info from Lejaby

Sexy Lingerie Styles from iCollection

A look by iCollection.

Launched in 2008, fast-growing lingerie company iCollection produces sexy lingerie designs at affordable price points. » I want to read more and receive info from iCollection

Panty by Post Launches French Partnership

An offering from Panty by Post.

Vancouver, Canada-based online panty subscription service Panty by Post is continuing its international expansion with a partnership with French website LemonCurve.com. » I want to read more and receive info from Panty by Post

Sassybax Premieres the Sexy Collection

Styles from the Sexy Lingerie Collection by Sassybax.

Joining its renowned Classic and Pretty Collections, Sassybax is introducing a new line: the Sexy Lingerie Collection. » I want to read more and receive info from Sassybax

Arnold Wiener of Wiener Laces Passes Away

Arnold J. Wiener, vice president of sales for Wiener Laces, Inc., passed away Sept. 22 in Bacon Raton, Fla. He was 81. » I want to read more and receive info from Wiener Laces

Espiral Expands with Fall in Love Collection

Looks from the Fall in Love Collection by Espiral.

Espiral has expanded its fall, holiday and Valentine’s Day lines with the Fall in Love Collection, a 20-piece supplement of sexy lingerie and nightwear. » I want to read more and receive info from Espiral

Knock out! Panties Introduces Boy Shorts

New boy shorts from Knock out! Panties.

Encouraged by requests from retailers and customers alike, Knock out! Panties is introducing a new style: the lacy boy short. » I want to read more and receive info from Knock Out

Leg Avenue Debuts 2012 Holiday Catalog

Styles from Leg Avenue’s 2012 holiday and Valentine’s Day catalog.

Sexy lingerie, hosiery and accessories company Leg Avenue has unveiled its 2012 holiday and Valentine’s Day catalog. » I want to read more and receive info from Leg Avenue

Spirite Industries to Introduce Cupcake Line

Cupcake Lingerie packaged panties from Spirite Industries.

Spirite Industries, Inc. is launching a new collection aimed at young adult retailers called Cupcake Lingerie. » I want to read more and receive info from Spirite Industries

Sexy Lingerie from De Namour Erotic Fashions

A bestselling look from De Namour.

Holland-based lingerie and partywear wholesaler De Namour Erotic Fashions produces intimate apparel and clubwear designs aimed at retailers looking to carry exclusive, on-trend sexy apparel. » I want to read more and receive info from De Namour

Co’Coon’s Cryotherapy for Cancer Detection

The Cold Firming Brassiere by Co’Coon.

Colombian shapewear brand Co’Coon is recommending items from its innovative cryotherapy line as a method for early detection of breast cancer. » I want to read more and receive info from CoCoon

Shear Participates in Breast Cancer Campaign

Rhonda Shear, co-owner of Shear Enterprises, is heading the St. Petersburg, Fla. division of the American Cancer Society’s Put On Your Pink Bra event as part of the Making Strides Against Breast Cancer campaign. » I want to read more and receive info from Rhonda Shear Intimates

Kirkpatrick Named Buyer for LC Distributors

Holly Kirkpatrick of LC Distributors.

Holly Kirkpatrick has been named apparel and lingerie buyer for LC Distributors. » I want to read more and receive info from LC Distributors

Vitale Appointed Wacoal America President

Robert Vitale of Wacoal America, Inc.

Robert Vitale has been named president and co-C.E.O. of Wacoal America, Inc. effective April 1, 2012. Vitale will be succeeding current president Richard C. Murray, who will move to the position of vice chairman. » I want to read more and receive info from Wacoal

Bendon to Acquire Brands from Gazal

New Zealand-based international intimate apparel company Bendon announced plans to purchase three flagship lingerie brands from Australian branded apparel company Gazal Corp. Ltd. » I want to read more and receive info from Bendon

Leg Avenue Introduces Holiday Gift Boxes

New holiday gift box packaging from Leg Avenue.

New for the holiday season, Leg Avenue has premiered a gift box collection, making it easier than ever to give and receive the company’s sexy lingerie and accessories. » I want to read more and receive info from Leg Avenue

Bracli Releases Noir Pearl Thong Collection

A noir pearl thong by Bracli.

Spanish brand Bracli, creator of the original pearl thong, has taken their signature product and added a dark, sexy twist. » I want to read more and receive info from Bracli

Sequined Holiday Styles from Seven ’til Midnight

A holiday sequined style from Seven ’til Midnight.

Seven ’til Midnight has introduced several holiday 2011-2012 styles featuring sequins, glitter and metallic lace for celebrations in need of some sparkle. » I want to read more and receive info from Carrie Amber

Hanky Panky Celebrates 25 Years

A style by Anna Sui for Hanky Panky.

Intimate apparel company Hanky Panky celebrated its 25th anniversary with a designer collaboration line by Anna Sui, a breast cancer research initiative and a party in New York City. » I want to read more and receive info from Hanky Panky

Leg Avenue Unveils 2012 Burlesque Catalog

Leg Avenue has debuted its newest burlesque collection and catalog.

Sexy apparel, lingerie and hosiery company Leg Avenue debuted its latest burlesque collection at the International Lingerie Show in Las Vegas and has released its catalog for wholesale orders starting immediately. » I want to read more and receive info from Leg Avenue

Murray Moves to Vice Chairman at Wacoal

Richard C. Murray of Wacoal America.

Richard C. Murray announced his retirement as president of Wacoal America as of March 31, 2012. He will take on the position of vice chairman of Wacoal’s U.S. unit beginning in April. » I want to read more and receive info from Wacoal

Hanesbrands Promotes Moss to C.F.O.

Hanesbrands announced that it has promoted Richard D. Moss to the position of chief financial officer, starting immediately. » I want to read more and receive info from Hanesbrands

Katherine Lintner Joins Kmart

Kmart has hired Katherine Lintner as a buyer for panties. » I want to read more and receive info from Kmart

Robb McCullough Joins Music Legs

Sexy hosiery and apparel company Music Legs has hired Robb McCullough as sales representative for the state of Nevada. » I want to read more and receive info from Music Legs

Fashion Forms Launches Extensive Ad Campaign

The first Fashion Forms ad in US Magazine.

Fashion Forms has just launched a “multi-million dollar” consumer and trade advertising campaign to support its new “Body Sculpting” bra with a full page ad in US Magazine. The silicone bra, which is backless and strapless, combines the support of a single under wire and a re-usable adhesive (except for the nipple area) interior. » I want to read more and receive info from Fashion Forms

Live Beautifully Daily Campaign from Bali

Intimate apparel brand Bali announced the launch of Live Beautifully Daily, a national campaign focused on improving women’s confidence and self-awareness. » I want to read more and receive info from Hanesbrands

Harry Wechsler Passes Away

Harry L. Wechsler of Custom Maid Brassiere passed away Sept. 17, 2011, following a brief illness. He was 84. » I want to read more and receive info from Custom Maid Brassiere

Nicole Gill Lingerie Debuts New Collection

A look from A Beautiful Sacrifice by Nicole Gill Lingerie.

U.K.-based Nicole Gill Lingerie has released its third collection, A Beautiful Sacrifice, for autumn/winter 2011. » I want to read more and receive info from Nicole Gill Lingerie

Bracli’s Original Pearl Thong Hits U.S. Market

The original pearl thong from Bracli.

After receiving acclaim from satisfied shop owners and consumers and appearing in Playboy and "Sex and the City," Bracli’s original pearl thong disappeared from the U.S. market — but is now available once again to retailers across the country. » I want to read more and receive info from Bracli

Affinitas Offers Packaged Panty Sets

A look from Affinitas’ packaged panty line.

Lingerie producer Affinitas, specializing in sexy and affordable styles, has launched packaged sets of three panties in both hipster and thong styles. » I want to read more and receive info from Affinitas

New Collection from With Love Lingerie

A look from With Love Lingerie.

Canadian intimate apparel brand With Love Lingerie has introduced Mme. Beatrice Deco, a new collection for spring/summer 2012. » I want to read more and receive info from With Love Lingerie

Seven ’til Midnight’s Holiday Looks at ILS

A look by Seven ’til Midnight, shot by BODY Magazine.

Sexy lingerie, shapewear and costume company Seven ’til Midnight’s holiday and Valentine’s Day collection will premiere exclusively at the International Lingerie Show in Las Vegas. » I want to read more and receive info from Carrie Amber

Affinitas Pursues International Expansion

A look by Affinitas.

Just four years after the brand’s inception, Affinitas is expanding the distribution of its affordable yet luxurious lingerie worldwide. » I want to read more and receive info from Affinitas

Music Legs Launches New Wholesale Website

Music Legs’ new website.

Sexy apparel brand Music Legs has launched its new wholesale website at MusicLegs.com. » I want to read more and receive info from Music Legs

Eveden Drops Canadian Distributor

The Eveden Group has announced changes to its Canadian operations starting January 2012. The company will be converting to a direct selling structure led by a team of sales agents who will be overseen by Eveden’s sales management team. » I want to read more and receive info from Eveden

Boosting Bra Styles from OnGossamer

Lingerie by OnGossamer.

OnGossamer lingerie offers lift and comfort for stylish women everywhere. » I want to read more and receive info from OnGossamer

Bendon and Pleasure State Announce Merger

New Zealand-based intimate apparel manufacturer Bendon has merged with Australian intimate apparel company Pleasure State. » I want to read more and receive info from Bendon

I.D. Sarrieri Unveils Luxury Collections

A look from I.D. Sarrieri.

High-end Romanian lingerie brand I.D. Sarrieri continues to craft upscale lingerie looks with its autumn/winter 2011 and spring/summer 2012 looks. » I want to read more and receive info from I.D. Sarrieri

Style from Sexy Period

A style by Sexy Period.

Many women forego wearing cute or sexy underwear when it’s "that time of the month." But new brand Sexy Period is ready to change the way women feel about wearing chic panties when they’re on their periods. » I want to read more and receive info from Sexy Period

QT Intimates Moves, Expands Dance Range

A dance bra style by QT Intimates.

Intimate apparel designer and producer QT Intimates has split its New Jersey headquarters into a main office in Oradell, N.J. and a distribution center that is now located in Saddle Brook, N.J. » I want to read more and receive info from QT

French ‘Loungerie’ for Girls Raises Eyebrows

A look by Jours Après Lunes.

French brand Jours Après Lunes’ line of "loungerie" — lingerie plus loungewear — for children aged three months to 12 years is meeting with controversy. » I want to read more and receive info from Jours Après Lunes

Shirley of Hollywood Debuts Holiday Catalog

A style by Shirley of Hollywood.

Sexy lingerie manufacturer and wholesaler Shirley of Hollywood has released its 2011 holiday catalog, which now includes Valentine’s Day, Mardi Gras and St. Patrick’s Day styles. » I want to read more and receive info from Shirley of Hollywood

Seven ’til Midnight Adds Festive Panty Sets

Holiday panty sets from Seven ’til Midnight.

Wholesale sexy lingerie, costume and shapewear company Seven ’til Midnight has added sets of flirty panties to its 2012 holiday/Valentine’s Day collection. » I want to read more and receive info from Seven ’til Midnight

Shirley Hires Cliff Bunney for Canada

California-based lingerie producer Shirley of Hollywood has hired Cliff Bunney as a sales representative for Canada. » I want to read more and receive info from Shirley of Hollywood

Embrace Provides Innovative Support

A look from Embrace.

High-end Irish brand Embrace aims to provide women with beautiful and versatile lingerie with its patented and patent-pending revolutionary designs to improve comfort, fit and freedom of movement. » I want to read more and receive info from Embrace

Leg Avenue: da Campo for International Sales

Leg Avenue hired Manuel da Campo, in a newly created post, as director of international sales. Immediately before making the switch to sexy lingerie and costumes, da Campo had spent several years in sales at the high end French design house, Marithé + François Girbaud (which sells apparel for both women and men). He told BODY that he has spent, in all, 18 years in the fashion industry, working with some of the “very big groups in Europe,” and is “very familiar” with the Middle East as well. » I want to read more and receive info from Leg Avenue

Lingerie Coffee Truck Turns Heads in Hawaii

A photo of staff from Wild Bean Espresso’s website.

Food and beverage trucks are popping up in cities all over, and many are quick to gain a cult following. Honolulu’s Wild Bean Espresso truck is one of the city’s most popular places to get coffee, but the novelty doesn’t just lie in the beverage shop’s mobility — the truck is staffed entirely by lingerie-clad young women. » I want to read more and receive info from Wild Bean Espresso

Caron Joy Launches Wireless Lace Intimates

Stretch lace intimates from Caron Joy.

Caron Joy, a brand composed of girls’ and women’s dresses, sportswear, loungewear and accessories, has expanded into a line of stretch lace wireless intimates. » I want to read more and receive info from Caron Joy

Nicole Matthias Joins Music Legs

Sexy costume and hosiery company Music Legs has signed Nicole Matthias as a sales representative for New York, New Jersey, Pennsylvania and Maryland. » I want to read more and receive info from Music Legs

Amoena Gets Strong Response at CURVENY

Lori Davison of Amoena, Deanna Tinios and Deborah Robb of Top Drawer in Exeter, N.H., and Andrea Goldsmith of Amoena.

Full-cup and mastectomy lingerie company Amoena had a "wonderfully positive" showing at the CURVENY trade show in New York City this week, according to brand representatives and attendees. » I want to read more and receive info from Amoena

Affinitas Premieres Bustiers and Babydolls

A style from Parfait by Affinitas.

Lingerie and basics producer Affinitas has made available a range of delicate and sexy babydolls and bustiers for spring/summer 2012. » I want to read more and receive info from Affinitas

LingaDore Offers Romantic 2012 Looks

A style by LingaDore.

Dutch lingerie brand LingaDore has unveiled its spring/summer 2012 lingerie ranges, filled with fashionable embellishments and romantic details to convey French-inspired extravagance. » I want to read more and receive info from LingaDore

Zamee Impire Produces Full Corset Range

Pakistan manufacturer Zamee Impire wholesales a corset line in a wide range of sizes, colors, fabrics and styles. » I want to read more and receive info from Zamee Impire

Fine Lines Arrives with Lingerie from Australia

Tanya Reynolds, Susan Nethero and Kyle Sbratta (front) of Intimacy with Simon de Winter and Andrea Symes of Fine Lines

New to the U.S., but already on savvy retailers’ radar (we found Intimacy shopping at the booth on day one of CurveNY) is Fine Lines (sometimes it’s one word, Finelines, as in a description on its website). This established Australian brand comprises a large collection of women’s intimates including everything from basics and t-shirt bras, to shapewear, bridal and special occasion intimates. Managing Director Simon de Winter presided over the booth. » I want to read more and receive info from Fine Lines

Kissoom: Made Just for the US by Colombians

Kissoom (pronounced Ki-sam according to José Luis Castiblanco who handles international sales) is a one-and-a-half-year-old brand created (in a collaboration of several established Colombian companies) specifically to penetrate the U.S. market. Three collections are offered: Glamour, Romantic and Trendy, with wholesale prices for bras about $25-$26 and panties $15 to $18. It was this brands first time a Curve said Castiblanco. » I want to read more and receive info from Kissoom

Touché: New to Curve as Well as South Beach

Margarita Serrano of Touché with retailer Claudia Dubuc of Marc & Max.

Touché, showing for the first time at Curve, offers women’s lingerie, swimwear, pajamas, sleepwear and girls’ swimwear. Launched in Colombia 1987, the company opened its first retail outlet in the U.S. in October of last year in South Beach. According to Margarita Serrano, who was at the CurveNY booth, bras wholesale for about $43, panties for $20-$30, one piece swim suits for about $67 and bikinis for about $63. The company will also be showing at Curve in Las Vegas later this month. » I want to read more and receive info from Touche

Malha: New Colombian Brand Debuts at Curve

A Look from Malha.

“Malha is a play on words,” explained Jackie Saad of the new Colombian brand. “Mala means bad,” and the extra “h” was added, apparently, just for good measure. The soft stretchy bras often feature lace that has been cut up and then sew together with contrasting mesh inserts. The hand-dyed lingerie feature many hand finished details. Wholesale prices range from $32 to $58. When we were in the booth a well-known West Village lingerie shop was apparently finalizing an order. » I want to read more and receive info from Mahla

CurveNY Opens Strong

Ann Deal at the Fashion Forms booth with Jennifer Dorre of Victoria’s Secret

CurveNY opened Sunday with solid traffic and a truly impressive array of lingerie and swim brands with many exhibitors reported a strong first day. According to show director Jean Luc Teinturier, “we were close to 1000 buyers,” entering the first day, which is “an increase from last year.” » I want to read more and receive info from Curve

Wacoal Hires Gendron for Canada Sales

Daniel Gendron has joined lingerie brand Wacoal as part of the company’s mission to make their products more affordable and available in Canada. » I want to read more and receive info from Wacoal

Fair Verona Returns to CURVENV Trade Show

Styles by Fair Verona.

California-based Fair Verona will be making its return to CURVENV with a sophomore collection of romantic, highly original lingerie and loungewear looks. » I want to read more and receive info from Fair Verona

Provocative Luxury Lingerie from Harlette

The Northern Lights range from Harlette, as seen on

U.K. lingerie brand Harlette is breaking into the U.S. market with a collection inspired by — and worn on — the television series "Secret Diary of a Call Girl." » I want to read more and receive info from Harlette

JW Intimates Drops S, Moves to New Location

Intimate apparel wholesaler and manufacturer JWS Intimates has changed the company name to JW Intimates and has moved to a new location as of May 1. » I want to read more and receive info from JW Intimates

McPete Sales Moves, Expands Territories

Neal Fersht of McPete Sales.

BODY Magazine has learned Neal Fersht of McPete Sales has expanded sales to parts of New England for Shirley of Hollywood and BodyZone Apparel. » I want to read more and receive info from McPete Sales

Eurotique Unveils After Dark Corset Collection

A corset from Eurotique’s After Dark collection.

Florida-based corset manufacturer Eurotique has released After Dark Fashion Corsets, a line of affordable corsets aimed at "the entry-level corset market." » I want to read more and receive info from Eurotique

Claudette Premieres New Lingerie Looks

The Sophia range from Claudette.

U.K.-designed brand Claudette Brassiere has released a collection of flirty, affordable lingerie styles in a wide range of sizes. » I want to read more and receive info from Claudette

Espiral Lingerie Moves to New Location

A look from Espiral Lingerie.

Sexy lingerie and clubwear producer Espiral has announced that the company has moved to a new location to accommodate sales growth. » I want to read more and receive info from Espiral

Candid Intimates Shelves Website Launch

BODY Magazine has found that, despite reports from other sources, Candid Intimates will not be launching a new website. » I want to read more and receive info from Candid Intimates

Lou Lingerie, BL Intimates Part Ways

A look from Lou Lingerie.

Canadian manufacturer and distributor BL Intimates, will no longer handle French lingerie brand Lou in North America. » I want to read more and receive info from Lou

Anita Launches Lower-Priced Range

Lace Rose lingerie by Anita.

Anita International, a 125-year-old intimate apparel manufacturer, is introducing the Lace Rose range for the company’s Rosa Faia line, a new luxury, high-end range at a more affordable price point. » I want to read more and receive info from Anita

Belabumbum Celebrates 10 Years

A look from Belabumbum.

Arizona-based company Belabumbum, a wholesaler of maternity wear, basics, swimwear and loungewear, is commemorating 10 years of high-quality garment creation by offering special packaging options to retailers and expanding popular lines as well as sales regions. » I want to read more and receive info from Belabumbum

Improved Amoena Mia to Debut at Curve

A look from Amoena Mia.

Full-cup lingerie brand Amoena will premiere its improved Amoena Mia lingerie collection as well as a new swimwear collection at the CURVExpo shows in New York and Las Vegas. » I want to read more and receive info from Amoena

Kiss Me Deadly Outfits Femme Fatales

A look by Kiss Me Deadly.

U.K.-based lingerie brand Kiss Me Deadly’s vintage-inspired retro and burlesque looks are designed for glamorous, seductive and sensual women. » I want to read more and receive info from Kiss Me Deadly

ULLA Lingerie Reaches U.S. Market

A look from ULLA Lingerie.

European brand ULLA has been creating beautiful lingerie for full-figured women for over 50 years — and is now about to begin distribution in the United States. » I want to read more and receive info from ULLA

Dreamgirl Unveils New Fall/Holiday Catalog

A sexy lingerie look from Dreamgirl.

California-based sexy lingerie company Dreamgirl has released its 2011-2012 fall/holiday/Valentine’s Day catalog. » I want to read more and receive info from Dreamgirl

Mary Ann Cirillo Joins Music Legs

Music Legs has hired Mary Ann Cirillo as a sales representative for the Midwest. » I want to read more and receive info from Music Legs

Lorraine Chambers Joins Knock Out!

Lorraine Chambers, vice president of business development at Knock out! Panties.

Lorraine Chambers, formerly of Sassybax, has joined Knock out! Panties as the vice president of business development. » I want to read more and receive info from Knock Out

Music Legs Hires Kimberly Buehrle

Kimberly Buehrle, sales representative for Music Legs.

Kimberly Buehrle has joined Music Legs’ sales force as the New England representative. » I want to read more and receive info from Music Legs

Eddie Goldstein Opens Showroom

Eddie Goldstein has opened a new showroom at 292 5th Ave., Suite 201 between 30th and 31st Streets in New York City. » I want to read more and receive info from Eddie Goldstein

Leg Avenue Partners with Scala/Playhouse

A style from Leg Avenue.

Major hosiery, lingerie and sexy costume producer Leg Avenue has announced a partnership with Dutch company Scala/Playhouse. » I want to read more and receive info from Leg Avenue

Affinitas Debuts 2012 Lingerie Styles

A look from Parfait by Affinitas.

Affinitas has released spring/summer 2012 lingerie looks for its Affinitas Intimates and Parfait by Affinitas lines, aiming to address the needs of fashion-forward women seeking comfortable, stylish lingerie but who don’t want to break the bank. » I want to read more and receive info from Affinitas

Raveware Releases New Catalog

A look from Raveware’s Camo Cutie lingerie line.

Raveware Lingerie has released a 2011-2012 catalog. » I want to read more and receive info from Raveware

Lisca Releases 2012 Lingerie Collections

A spring/summer 2012 look by Lisca.

Slovenian intimate apparel producer Lisca has released the spring/summer 2012 collections of their Lisca Selection, Lisca Fashion and Cheek by Lisca lingerie lines. » I want to read more and receive info from Lisca

Fortnight Lingerie Showcases Timeless Styles

A look by Fortnight Lingerie.

Fortnight, a Canadian lingerie brand, combines modern shapes with vintage glamour to create luxurious lingerie in a range of sizes aimed to fit and support women’s bodies. » I want to read more and receive info from Fortnight Lingerie

Hertex Enters U.S. Market With Levusha

Canadian lingerie manufacturer Hertex has entered the U.S. market with the debut of their Levusha lingerie brand. » I want to read more and receive info from Hertex

Seven ’til Midnight Introduces Holiday 2012 Collection

A look from Seven ’til Midnight’s holiday 2012 collection.

Inspired by sexy fantasies and calendar pin-up girls, Seven ’til Midnight, a wholesale sexy lingerie, costume and shapewear company, introduced its 2012 holiday/Valentine’s Day collection. » I want to read more and receive info from Carrie Amber

Pocketbra Lets Women Go Purse-Free

The Pocketbra sports bra.

Like many women, Toni Ibabaza was on a quest for the perfect bra. When style after style fell short of her needs, she decided to reinvent the sports bra, focusing on making the wardrobe staple as comfortable and innovative as possible. » I want to read more and receive info from Pocketbra

Marlies Dekkers Wins Copyright Suit

A look by Marlies Dekkers.

Netherlands-based lingerie brand Marlies Dekkers has won an copyright infringement case against fellow Netherlands-based brand Sapph. » I want to read more and receive info from Marlies Dekkers

McPete Sales Closes Showroom

BODY Magazine has learned that McPete Sales, a wholesale lingerie sales company, closed its New York City showroom on Friday, June 3. » I want to read more and receive info from McPete Sales

Bragel Updates its NuBra

Updated NuBra Will Be Similar to this Style

Bragel International, Inc. will begin showing selected retailers its newest version of the NuBra at the upcoming Curve shows in New York and Las Vegas. Vice president Daren Peng explained that the new product (which does not yet have a style number or name) is lighter in weight than its existing bras, and, most important, breathable. » I want to read more and receive info from Bragel

New Colors and Styles for b.tempt’d

A look from Wacoal’s b.tempt’d line.

Lingerie producer Wacoal has introduced new styles and colors for its b.tempt’d line for young-minded women. » I want to read more and receive info from Wacoal

New Face of Ultimo Announced

Tamara Ecclestone models a look from Ultimo.

British model and TV host Tamara Ecclestone has been announced as the new face and body of U.K. lingerie brand Ultimo. » I want to read more and receive info from Ultimo

Hanro USA Partners with Easton International

A look by Hanro.

Hanro USA, leading manufacturer of luxury lingerie, loungewear, and sleepwear, has announced that Easton International will be its exclusive sales agency for specialty and ready-to-wear stores in the United States. » I want to read more and receive info from Hanro

Wundervoll Debuts Mission Glory

A look from Wundervoll’s Mission Glory collection.

German lingerie brand Wundervoll has released their latest collection, Mission Glory. » I want to read more and receive info from Wundervoll

Coquette Promotes Knudstrup

Coquette International Inc. announced the promotion of Senior Sales Representative Marty Knudstrup to International Sales Manager. » I want to read more and receive info from Coquette

Amoena Highlights Fall/Holiday 2011 Mia Line

Alexandra T-shirt bra and panty from Amoena Mia.

Amoena has released the fall/holiday collection of its Mia line, known for its comfortable support and revolutionary Comfort+ technology for fuller-busted women. » I want to read more and receive info from Amoena

Wacoal Releases AW11 Collections

A look from Wacoal’s autumn/winter 2011 collection.

Lingerie manufacturer Wacoal has introduced new styles and collections for autumn/winter 2011 that focus on deep winter hues, embroidery and sheer mesh fabrics. » I want to read more and receive info from Wacoal

Fräulein Annie Offers Stylish Support

A look from Fräulein Annie.

When German-born, London-based designer Frauke Nagel decided to launch her own line, she had a few ideas from her 11 years of experience in the apparel industry: lingerie that is as supportive and comfortable as it is stylish. » I want to read more and receive info from Fräulein Annie

Panache Highlights AW11 Styles

A look from Cleo by Panache.

Panache, a British lingerie and swimwear manufacturer specializing in larger cup sizes, has released key highlights from the autumn/winter 2011 collections of its distinct labels, Panache, Cleo by Panache and Harlequin by Panache. » I want to read more and receive info from Panache

Shirley’s 2011 H.O.T. Collection Now Shipping

A look from Shirley of Hollywood’s H.O.T. collection.

Styles from the 2011 collection of H.O.T., Shirley of Hollywood’s packaged intimates line, are now shipping to retailers everywhere. » I want to read more and receive info from Shirley of Hollywood

Alicia Fuhr Releases New Collection

A look from Alicia Fuhr’s Felicitas Guerrero collection.

Argentinean designer Alicia Fuhr’s newest line, Felicitas Guerrero, features soft fabrics and delicate details that cater to elegant consumers. » I want to read more and receive info from Alicia Fuhr

Good Night Gilda Provides Vintage-Inspired Comfort

A look from Good Night Gilda’s debut collection.

Whitney Galitz struggled to find beautiful lingerie that fit her body well. When she decided to address the needs of large-busted women who wanted attractive yet comfortable undergarments, she turned to her love of film, theatre and old Hollywood’s silver screen heroines for inspiration. » I want to read more and receive info from Good Night Gilda

Reinvention of Gelmart Will Include New Website

New look of Gelmart website

Gelmart International will launch a re-designed corporate website, www.gelmart.com, on June 1st. The company’s new president, Yossi Nasser, has been aggressively working to reinvent the 60-year-old firm, and the website is one of many recent changes. » I want to read more and receive info from Gelmart

Jeffrey Clair Leaves Russell Newman

Jeffrey Clair has left his position as SVP sales at Russell Newman. During his tenure at the company, which specializes in women’s branded and private label intimates and children’s apparel, he said he worked with such retailers as Macy’s, Dillard’s, Sears and Kohl’s. According to our sources annual sales volume at the company is about $160 million. » I want to read more and receive info from Russell Newman

Eveden Moves to New NYC Space

Huit cupcake style by Eveden.

The U.S. division of Eveden Inc., the company that makes brands including Fantasie, Freya, Huit and Fauve, has moved to a new New York City showroom at 180 Madison Ave., Ste. 1407. » I want to read more and receive info from Eveden

Baci Lingerie Reports Successful ILS

Black Label style by Baci Lingerie.

Baci Lingerie reported that it made a strong statement as the main sponsor of this March’s International Lingerie Show (ILS), which the brand described as the "biggest lingerie show in the U.S." » I want to read more and receive info from Baci

Underwear Sales Rise Points to Recovery

Victoria’s Secret mesh bikini from the 2011 Sexy Little Bride collection.

According to CNBC.com, underwear sales are stronger than ever, indicating that the economy is on the mend. » I want to read more and receive info from Brean Murray Carret

Pure Style Girlfriends Launches Perks

Perks bra by Pure Style Girlfriends.

Fashion solutions brand Pure Style Girlfriends has introduced the Perks Bra, which C.E.O. Juliana Lutzi Sherwood described as delivering a hassle-free push-up experience. » I want to read more and receive info from Pure Style Girlfriends

Seven ‘til Midnight Goes Pin-Up

Basics Instincts bustier by Seven ’til Midnight on the runway at ILS March 2011.

For holiday 2011, Seven ‘til Midnight hopes to encourage consumers to treat themselves with its collection of more than 50 new styles wholesaling for $5 to $18. » I want to read more and receive info from Carrie Amber

OSexy Expands with Holiday Supplement

Adriana Gimenez and Nicolas Attard with the OSEXY display.

Building upon what owner Nicolas Attard called its continued success, OSexy is debuting its first Holiday/Valentine’s Day supplement to its main catalog for 2011/2012. » I want to read more and receive info from O Sexy Lingerie

Music Legs Hires Rosenfeld for Sales

Mark Rosenfeld, sales manager of Music Legs.

Music Legs has hired Mark Rosenfeld as sales manager on a multi-year contract, effective April 15. He remains based in New Jersey. » I want to read more and receive info from Music Legs

Leg Ave. Featured on “Femme Fatale”

Leg Avenue will appear on Cinemax’s new series “Femme Fatales” through a partnership with the network and its sister company HBO. » I want to read more and receive info from Leg Avenue

New Vintage Collection by Bonbon

New

Estonian intimate apparel maker BonBon Lingerie has introduced the retro-inspired Marshall collection, which the company described as perfect for wedding season. The "sophisticated" line includes styles made from cotton and microfiber accented with buttons, frills, bows and accessories. » I want to read more and receive info from BonBon Lingerie

Shirley Debuts Plus, Costumes at ILS

Olivia by Shirley of Hollywood

Shirley of Hollywood premiered new collections across several categories at last month’s ILS, all to “an incredible reaction,” said Eric Schlobohm, Director of International Sales of the company. » I want to read more and receive info from Shirley of Hollywood

Affinitas Launches Revamped Site

An image from the new Affinitas homepage.

Affinitas relaunched its website, which is wholesale only, in early April with a “more modern and sleek” look. » I want to read more and receive info from Affinitas

Marks & Spencer Goes Carbon-Neutral

British retailer Marks & Spencer claims to have launched “the high street’s” first carbon-neutral bra, meaning that the company produced it by neither contributing to nor reducing the amount of carbon dioxide released into the atmosphere. » I want to read more and receive info from Marks and Spencer

Chantelle Styles for Fall/Winter 2011

Chantelle Africa style, fall/winter 2011.

Check out looks from Chantelle’s fall/winter 2011 collection by clicking on the "I Want to Receive More Info" tab. » I want to read more and receive info from Chantelle

Cotonella Sticks to Comfort for Fall/Winter

Cotonella lingerie style, fall/winter 2011-2012.

Cotonella, an Italian maker of Lycra and cotton underwear and sleepwear for men and women, has introduced comfort-focused collections for the fall season under the names In & Out, Night & Day, La’Altra Cotonella In & Out and Cotonella Lingerie. » I want to read more and receive info from Cotonella

Wells Intimates Reps Jonäno

Jessica Hlavac and Jen Abercrombie of Panty Raid with Wink Wells of Wells Intimates.

Los Angeles-based Wells Intimates is now representing cotton organic label Jonäno, Wink Wells with Wells Intimates told BODY. » I want to read more and receive info from Jonäno

FIT Announces Senior Show Date, Judges

From 2010 show: Ensemble by Nicole Wilson, recipient of the Cotton Incorporated Intimate Apparel award.

The Fashion Institute of Technology (FIT) will hold its annual “The Future of Fashion” runway show on Wednesday, May 4 at 4:30pm and 7:30pm at the John E. Reeves Great Hall in New York City, featuring designs by select fashion design graduating seniors. Although admittance is by invitation only, the evening show will be streamed live. » I want to read more and receive info from FIT

Laura Ashley Licenses Secret Lace

A style by Secret Lace, shot by Nick Monjo, editor in chief of BODY.

Laura Ashley Inc. announced Monday that it has signed a licensing agreement with Just One LLC’s Secret Lace division to manufacture, market, sell and distribute women’s intimate apparel in the United States, Mexico and Canada. » I want to read more and receive info from Just One

Jezebel Finds Success at the ILS

Jezebel Lingerie

Jezebel, a relative newcomer to the International Lingerie Show (just completed in Las Vegas, March 28-30) has found success at the exhibition: it was the third session in a row it has attended. » I want to read more and receive info from Jezebel

Significant Changes at Coquette

Marcus and Peter Horea

Coquette has implemented several significant changes that reveal the changing nature of its business as well as the influence of the younger generation at the family-owned and operated company. » I want to read more and receive info from Coquette

The Latest Swimwear and Lingerie by Huit

Betty Rose bra and panty set, Huit.

Since purchasing Huit last spring, Eveden seems to be maintaining the French label’s signature flair. Peruse more lingerie and swimwear looks for spring/summer by clicking the "I want to receive more info" tab. » I want to read more and receive info from Eveden

Eldorado Unveils Lingerie Catalog

The cover of the 2011 Eldorado lingerie catalog.

Eldorado is describing its newly launched expanded 2011 lingerie catalog as “packed with the hottest fashions from the best brands in the industry.” » I want to read more and receive info from Eldorado

PAE Expands from Dresses to Bras, Panties

Paula Andrea Echeverri

PAE Fashions, originally a company focused on dresses for the gentlemen’s club market, arrived at its second International Lingerie Show (which opened today and runs through Wednesday) with news of expansion into additional apparel categories and plans for new marketing alliances. » I want to read more and receive info from PAE Fashions

Leg Avenue Hires Two Reps

Leg Avenue has hired two new sales representatives, Erica Martinez, who is responsible for southern Texas, southern Louisiana and Mississippi, and Rena Balsis who is covering Minnesota, Wisconsin and Iowa. The two are company employees as opposed to independent reps. In recent years Leg Avenue has been replacing independent reps with its own sales team. » I want to read more and receive info from Leg Avenue

Helen Sanchez Targets East Coast Stores

Look by Helen Sanchez.

While Helen Sanchez kept her namesake luxury label in operation throughout the recession, she recently renewed her focus. “When the economy tanked I kept making the line, but also went to work for the large houses,” said Sanchez, who has designed for Komar, Liz Claiborne, Ellen Tracy and private label. “Last July, I was able to leave corporate America and focus solely on my label.” » I want to read more and receive info from Helen Sanchez

Dreamgirl Brings New Model to ILS

CJ (on right in blue) on the cover of Dreamgirl’s spring 2011 lingerie catalog.

Dreamgirl is bringing Cielo Jean (CJ), the company’s new contract model that appears on its costume and spring 2011 lingerie catalog covers, to next week’s ILS. » I want to read more and receive info from Dreamgirl

Dynashape Broadens Sexy Lingerie

A Dynashape Lingerie style.

Stewart Kawamura, vice president of operations for Dynashape Intima, described the 28-year-old company as “ever evolving.” » I want to read more and receive info from Dynashape

Le Mystere Launches Delfine & Caress

Delfine by Le Mystere.

Le Mystere is offering updates on some of its best selling styles through two newly introduced lingerie collections, Caress and Delphine. » I want to read more and receive info from Le Mystere

Bordelle Updates Girdle Dress for Fall

The Couvert Angela girdle dress by Bordelle.

Bordelle, a label founded on the concept of turning satin bandages into high-end lingerie, has introduced 19 lingerie styles under its Leather Accessories range for fall/winter 2011. The Leather range encompasses 25 total styles. » I want to read more and receive info from Bordelle

Velda Lauder Goes Gothikka II

Velda Lauder long-line girdle dress in Gothikka II, shot by Euphoric Image.

Velda Lauder Corsetiere, a British maker of high-end corsets and accompanying products, has introduced Gothikka II for fall/winter 2011 as a complement to its original Gothikka collection. Designer Velda Lauder sent these new designs down the runway at January’s Salon International de la Lingerie show in Paris. » I want to read more and receive info from Velda Lauder

Oh La La Cheri Expands Warehouse, Staff

Nicolas Attard, owner of Oh La La Cheri.

Sales at Oh La La Cheri Inc. have been expanding so rapidly that the company will next week begin moving into a new, 10,000 square foot warehouse in downtown Miami, doubling its storage capacity there. » I want to read more and receive info from Oh La La Cheri

Seven 'til Midnight Launches Spring Fling

Seven ’til Midnight zebra and rose corset.

Floral motifs, details, “frisky” color combinations and other seasonable elements pepper Spring Fling, Seven ‘til Midnight’s new lingerie capsule collection. The brand will introduce the seven-piece line at booth 138-144 of the Las Vegas’ International Lingerie Show (ILS), taking place from March 28 through 30 at the Rio Hotel. » I want to read more and receive info from Carrie Amber

Liloubelle: Green with a Spin

A Liloubelle style, shot by Nick Monjo of BODY Magazine.

Liloubelle’s intimates may be organic, but they are far from boring, according to Iva Nedelcheva, marketing and public relations director of the New York City-based company. » I want to read more and receive info from Parlak and Parlak

Gelmart is Walmart Supplier of the Year

Yossi Nasser, president of Gelmart.

Last week Gelmart was named Walmart 2010 Supplier of the Year for bras in the store’s department 30 according to Jay Bernstein, EVP-sales at Gelmart. » I want to read more and receive info from Gelmart

Baci Expands to Spain through Agreement

A Baci Lingerie store front.

Baci Lingerie announced Tuesday that it has signed an exclusive distribution agreement with Sensualove SL, a major wholesaler headquartered in Barcelona, Spain. The terms of the agreement include opening a minimum of 75 Baci Lingerie monobrand stores in Spain over the next five years, with the first two scheduled to open this summer in Barcelona’s Rambla Catalunya shopping area. » I want to read more and receive info from Baci

Zoe & Co. Hires Proulx as Fitter

Katie Proulx, the new bra fitter at Zoe & Co.

Zoe & Co. has added Katie Proulx to its team of professional bra fitters, the intimate apparel retailer announced this month. » I want to read more and receive info from Zoe & Co

Sweet Streak Intros. Catalogs as Sales Rise

Corset, gloves and thigh-highs by Sweet Streak.

In response to customer demand, this week Sweet Streak launched two print catalogs featuring best-selling sexy lingerie, corsets, clubwear and costumes. » I want to read more and receive info from Sweet Streak

A Look at SBH’s Newest Brand

B Intimates style by SBH.

This purple leopard set is from B Intimates, the latest line by New York City-based SBH Intimates. It was featured in the March 2011 issue of BODY. » I want to read more and receive info from SBH

New Look from Hop Lun’s 6ixty 8ight

6ixty 8ight by Hop Lun.

Hop Lun’s bra and boyshort, which fall under its 6ixty 8ight label, were featured in the March 2011 issue, paired with these striped knee-highs by Universal Hosiery. » I want to read more and receive info from Hop Lun

A Look at JT Intimates New Collection

Bustier by JT Intimates.

This new vibrant blue bustier by JT Intimates is featured in the March 2011 issue of BODY Magazine. » I want to read more and receive info from JT

Fantasy Lingerie Moves

Fantasy Lingerie

Fantasy Lingerie has just moved out of its original location in Pacoima, CA to new quarters at 21345 Lassen Street in Chatsworth CA 91311. They are utilizing their existing toll free number: 877-777-4910. As of late March 9th at least one of their local numbers was not working. One alternate number is 818-773-4999. E-mail addresses for all employees are the same as before (including Mike@fantasylingerie.net for president Mike Savage). » I want to read more and receive info from Fantasy Lingerie

First Look at Biatta’s Bella Noire

Bella Noire style by Biatta, front.

Last November, BODY reported that Biatta is entering a higher end market with the launch of the Bella Noire collection for fall 2011; however, only limited photos were available at the time. Here is a more extensive glimpse of the collection from the Bella Noire lookbook; check out styles by clicking on the "I want to receive more info." tab and flipping through the first 24 images. » I want to read more and receive info from Biatta

Baci Lingerie: Successful Paris Show

Style in Black label by Baci Lingerie, shown at the Salon International de la Lingerie.

Baci Lingerie experienced an incredibly successful exhibition at Paris’ Salon de la Lingerie Show from January 22 through 24, the company said. » I want to read more and receive info from Baci

Jesus Fernandez Makes Couture Corseterie

Le Dentelle by Jesus Fernandez.

Jesus Fernandez, an Argentinean manufacturer of retro-inspired, handcrafted lingerie, drew from French influences of the last century in designing its latest collection, Couture Corseterie. » I want to read more and receive info from Intrigue Imports

Your Temptations Posts YouTube Video

The inside of the Your Temptations flagship.

If you haven’t yet gotten the chance to stop by the Your Temptations flagship store in Tacoma, Wash. (or even if you have) this YouTube video will give you an idea of what the new sexy lingerie concept is about. » I want to read more and receive info from Your Temptations

Maidenform to Distribute Nano-Tex

Maidenform Brands Inc. announced Wednesday that it is the exclusive distributor of intimate apparel products that incorporate a neutralizer by Nano-Tex Inc. » I want to read more and receive info from Maidenform

Empreinte Enhances Curves with DIVA

DIVA Bodysuit by Empreinte.

Empreinte, a French maker of bras in cup sizes C through H, introduced the DIVA collection of retro-inspired lingerie at this winter’s Salon de la Lingerie in Paris. » I want to read more and receive info from Empreinte

Buyers Peruse Lisca’s Bodyshapers in Paris

Nika Globokar in the Wow Push-up bra by Lisca.

Slovenian lingerie maker Lisca reported that buyers were particularly interested in bodyshaping lingerie and its new push-up style at this winter’s Salon International de la Lingerie, which was held from January 22 through 24 in Paris. » I want to read more and receive info from Lisca

Elle Macpherson New Bridal for Spring

Pale Light bridal range by Elle Macpherson Intimates.

This year’s late spring and summer brides will have more Elle Macpherson Intimates styles available to them. » I want to read more and receive info from Elle Macpherson

Hop Lun to Make Tradeshow Circuit

Pure by Hop Lun, shot by Nick Monjo, Editor in Chief of BODY Magazine.

New York City-based Hop Lun USA will exhibit its 6ixty 8ight label of lingerie and swimwear at next week’s CurveNV as well as at July’s Miami Swimshow, BODY has learned. The company has not been seen at domestic tradeshows in recent years. » I want to read more and receive info from Hop Lun

Lou Brings Us to Fairyland for Fall/Winter

A style by Lou, fall/winter 2011.

With mirror-finish silk, sparkling threads, bows and lace with a cobweb feel, Lou Paris described its fall/winter 2011 collection as boasting “a fairyland feel.” » I want to read more and receive info from Lou

Affinitas Brings Romance to Fall/Winter

The Tanya range, Parfait by Affinitas Intimates, fall/winter 2011.

In a departure from the glamour of its Roaring Twenties theme for spring/summer 2011, Affinitas has taken next fall/winter’s line in a romantic direction. » I want to read more and receive info from Affinitas

Victoria’s Secret Loves Push-Up


For Valentine’s Day, Victoria’s Secret is promoting its Love Push-Up Collection of bras that the company described as “light as air, with the perfect amount of lift.” » I want to read more and receive info from Limited Brands

Maidenform Gets Smart with Pure Genius

Pure Genius tailored style.

Maidenform Brands Inc. has introduced the Pure Genius collection of full coverage bras made with its SmartZone cup Technology, which it claims offers superior lift and shaping. » I want to read more and receive info from Maidenform

Urban Outfitters Launches Bridal Concept

Urban Outfitters Inc. is celebrating this Valentine’s Day by introducing Bhldn, a bridal brand and retail concept that encompasses wedding gowns, lingerie, footwear and more. » I want to read more and receive info from Urban Outfitters

Honey’s Place Picks Up Forplay

A babydoll by Forplay.

Honey’s Place has added another sexy apparel brand to its offerings. » I want to read more and receive info from Honey’s Place

New For Fall at Curvy Kate

The Lottie, Curvy Kate fall/winter 2011.

While Curvy Kate continued to focus on vibrant colors and trend-right designs for fall/winter 2011, the company also added a minimalistic touch for the season. » I want to read more and receive info from Curvy Kate

Titlion Transitions Into Two-Brand Format

Fearless & Fun best-selling style by Titlion.

In the interest of broadening its reach, Titlion is dividing its product line into two brands; Fearless & Fun Lingerie and Apple Pie Intimates. » I want to read more and receive info from Titlion

Electric Hires Zach Goode For Sales

Zach Goode (right) with Rona Bonilla.

Electric Lingerie has hired Zach Goode, formerly of Sik World, as national sales manager to replace Ross Kirsh, who is no longer with the company. » I want to read more and receive info from Electric

Naturana Moves Into Larger Soft Cups

A soft cup style by Naturana.

Many believe that for a bra to offer support to a full-busted woman it must contain an underwire. Naturana, a German company whose bras retail from about $50 to $70, is challenging that notion. » I want to read more and receive info from Naturana

New Looks from Maison Close

A look for 2011 by Maison Close.

Maison Close, a French lingerie company that prides itself on making high-end yet sensual lingerie, has kicked off the new year with three new collections. » I want to read more and receive info from Maison Close

Elle Macpherson Goes To Paris For Fall

Lux Noir, inspired by the Parisian Skyline, by Elle Macpherson Intimates for autumn/winter 2011.

The Notre Dame Cathedral, metro entrances and the city’s skyline are just a few of the Parisian architectural fixtures that inspired Elle Macpherson’s autumn/winter 2011 collection. » I want to read more and receive info from Elle Macpherson

Looks by Chantelle for Spring/Summer

Eternelle by Chantelle, spring/summer 2011.

Check out looks from Chantelle’s spring/summer 2011 collection. Included are matching bras and panties spanning from the special occasion Eternelle range seen here to minimalistic looks. » I want to read more and receive info from Chantelle

Baci Lingerie Unveils Black Label

Black Label style by Baci Lingerie.

Baci Lingerie announced Monday the official worldwide launch of its Black Label collection, which the company will exhibit at the Salon de la Lingerie tradeshow, taking place from January 22 through 24 at Paris’ Porte de Versailles. » I want to read more and receive info from Baci

Be Wicked Takes Corsets Burlesque

A 2011 style by Be Wicked.

Los Angeles-based Be Wicked has developed a collection of 39 burlesque-inspired corsets, set to hit stores the first week in April. » I want to read more and receive info from Be Wicked

Zoe & Co. Names Blanchette Bra Fitter

Maria Blanchette, bra fitter.

Westerly, R.I.-based Zoe & Co. has named Monika Blanchette its newest bra fitter following her completion of the store’s training program, which includes properly fitting 100 women. » I want to read more and receive info from Zoe & Co

Oh La La Cheri Bridges Specialty & Adult

Oh La La Cheri Bra and Panty set, spring/summer 2011.

For the spring/summer season, Oh La La Cheri has introduced a collection that is both sensual and mainstream; with looks that fit into specialty boutiques and upscale adult stores, according to Sarah Konkel, account executive of the label. » I want to read more and receive info from Oh la la cheri

Bonilla, Croxdale Open Your Temptations

The inside of Your Temptations.

On December 10, co-owners Rona Bonilla and Leyton Croxdale, both formally of Peekay Inc., celebrated the grand opening of their Your Temptations flagship at 2522 S. 38 St. in Tacoma, Wash. » I want to read more and receive info from Your Temptations

Thompson Models Has Affordable Show Rates

Thompson Models offers affordable rates for lingerie and swim models. Many exhibitors at the shows in New York, Las Vegas, Miami, Houston and other locations use these models. Many are used in advertisements within this industry. And several models have been shown on the covers and inside pages of BODY Magazine. Rates are negotiable. » I want to read more and receive info from Thompson Models

Baci Lingerie Enters Hungary

Baci Lingerie store in Budapest.

Baci Lingerie announced December 20 that it has signed an exclusive strategic distribution partnership agreement with Trade Line Group Ltd., a major adult wholesaler out of Hungary. » I want to read more and receive info from Baci

OSexy More Than Doubles Offerings

OSexy Tuxedo Suspender set in black/white and black/red.

Less than a year after launching at April’s ILS, OSexy is doubling in size. » I want to read more and receive info from O Sexy Lingerie

OSexy More Than Doubles Offerings

OSexy Tuxedo Suspender set in black/white and black/red.

Less than a year after launching at April’s ILS, OSexy is doubling in size. » I want to read more and receive info from Private Arts

Dreamgirl Grows Line With Focus

Dreamgirl: Pink and Black corset, stockings and garters.

Dreamgirl is calling its 2011/2012 collection “versatile yet focused,” with a larger assortment of designs across the lingerie, hosiery, dancewear and clubwear categories, all featured in a 260-page catalog. » I want to read more and receive info from Dreamgirl

Seven ‘til Midnight Evokes James Bond

The back cover of the spring 2011 collection catalog.

To draw both American and international audiences to its spring 2011 collection, Seven ‘til Midnight, Carrie Amber Intimates’ sexy brand, needed inspiration with global appeal. » I want to read more and receive info from Carrie Amber

Pic Paragon Distributes Curvy Kate in Canada

Curvy Kate

Following its expansion into new territories including central Europe following September’s Mode City in Paris, Curvy Kate is coming to the Americas. » I want to read more and receive info from Curvy Kate

Zimmerman Shoots Shear Catalog

Shear Enterprises

For the Rhonda Shear Intimates core catalog launching next January, Rhonda turned to Dick Zimmerman, a celebrity portrait artist/photographer and friend. » I want to read more and receive info from Shear Enterprises

Royce Fulfills Demand for JJ & K Cups

Royce Lingerie is adding JJ and K cup sizes to three of its bras next February. » I want to read more and receive info from Royce

Baci Lingerie Signs With ABS For UK

Baci Lingerie

Baci Lingerie has signed an exclusive distribution partnership agreement with ABS Holdings Inc., which, according to its website, is the largest adult wholesaler in the UK. » I want to read more and receive info from Baci

Curvy Kate Adds D Cups

Curvy Kate

Curvy Kate is expanding its niche to slightly smaller-busted women by adding a D cup after testing the size on Style369.com, a plus-size Internet retailer. » I want to read more and receive info from Curvy Kate

Eurotique Takes Corsets Glam for '11

Eurotique

Eurotique, a sexy intimates manufacturer and retailer that launched its line of wholesale corsets earlier this year, is extending its offerings. » I want to read more and receive info from Eurotique

Biatta Enters New Price Bracket

Bella Noir style.

Biatta, a lingerie maker that prides itself on offering affordable fashion, is going upscale with the launch of the Bella Noire collection, hitting stores in fall 2011. » I want to read more and receive info from Biatta

SwimShow To Introduce Lingerie Concept

A Panache lingerie style.

The Swimwear Association of Florida is opening its annual tradeshow up to lingerie. » I want to read more and receive info from Panache

Journelle to Open in Soho

Claire Chambers, owner of Journelle.

Journelle has expanded beyond Union Square to Soho; a hub of New York City shopping. » I want to read more and receive info from Journelle

Baci Lingerie Plans $300 Mill. for Retail

A Baci Lingerie store.

Get ready world: Baci Lingerie plans to invest $300 million over the next five years in its "mono brand" store concept as part of its plan to become one of the fastest growing lingerie brands globally. » I want to read more and receive info from Baci

Eldorado: “We Chose Not to Participate in the Recession”

“We chose not to participate in the recession,” declared a “humbled” Larry Garland, C.E.O and founder of Eldorado. “We have had very strong growth and we are thankful for it. But at the same time, we have aggressively attacked the market.” » I want to read more and receive info from Rene Rofe

Slow But Steady Works for Elegant Moments

Elegent Moments style.

A conservative, slow-but-steady approach at Elegant Moments, one that focuses on keeping customers happy, has meant sales increases each and every year all through the last decade. Then came 2010. In a wide-ranging interview, president Gene Newton discussed company philosophy and history, and revealed how even this year has turned out to be a winner despite some early signs of disaster. » I want to read more and receive info from Elegant Moments

Baci Lingerie Reports Successful Venus Fair

A Baci Lingerie style from the introductory catalog.

Baci Lingerie reported that the brand was huge success at this fall’s Venus Fair, held from October 21 through 24 in Berlin. » I want to read more and receive info from Baci

Lisca opens prague store

Lisca Store in Prague

Lisca, the 55-year-old Slovenian manufacturer of the Lisca and Cheek By Lisca lines, continues to focus on expanding its monabrand store network throughout Europe, and has opened a new store in Prague. » I want to read more and receive info from Lisca

Mann Says Breasts Are Back

Linea Intima store

Liliana Mann, owner of Linea Intima, an Ontario-based intimate apparel boutique chain, has released the Underworld Report: a breakdown of the intimate apparel trends we can expect to crowd the streets next spring. » I want to read more and receive info from Linea Intima

Damaris brings new luxury

A Damaris style.

When it comes to opulence, Damaris is not holding back for the upcoming spring/summer season. » I want to read more and receive info from Damaris

Hanro looks to the decades

Hanro

Hanro is offering 1970’s shapes, loungewear that transitions into daywear, and even some lace lingerie next spring and summer, with inspiration from the 1920’s, ’40’s and ’80’s also weaved into the 12-collection line. » I want to read more and receive info from Hanro

Pipedream launches lingerie

Pipedream Fetish Lingerie.

Pipedream Products, a novelty and sex toy maker, has introduced lingerie as part of its new Fetish Fantasy catalog, which includes over 400 products available to ship immediately at a retail range of $20 to $500. » I want to read more and receive info from Pipedream

Fogarty, Charming Shoppes CEO, Steps Down

After posting a 65.2 percent adjusted EBITDA decline during the recent second quarter, Charming Shoppes Inc. announced today that James (Jim) P. Fogarty has stepped down as C.E.O of the company, a position he has held since April of last year. He has also resigned from the board of directors. » I want to read more and receive info from Charming Shoppes

Dillard’s Adds New 3-D Bra

“Women aren’t two-dimensional, so why should their underwires be,” Zofia Agee, designer for Modern Movement, a private bra label exclusive to Dillard’s, said about the brand’s 3-D Curves Wire. » I want to read more and receive info from Dillard's

Allure Launches Faux Leather

Faux Leather.

“Kitten is designed for the younger generation, that wants the leather look but can’t afford the leather price,” declared George Makar, owner of Allure Lingerie, about the new collection of imitation leather garments he introduced in late September. “Kitten looks like real leather.” » I want to read more and receive info from Allure

New Styles By OSexy

OSexy Lingerie style.

This style is from the latest line by OSexy, which was just released. To peruse more styles from the line, click on the "more info." tab below! » I want to read more and receive info from OSexy

Shear Enterprises Churns Out Product, Ups Sales

A Shear Enterprises style.

Shear Enterprises' success can be summed up in one figure: on September 20, the company estimated that it had sold 3.5 million units of its Ahh! Bra, a style launched just shy of a year ago that has jumped into bestseller status. And according to Kelly Moore, director of development and merchandising for the Florida-based company, which is the brainchild of former “Up All Night” host Rhonda Shear, this number is constantly growing. » I want to read more and receive info from Shear Enterprises

Baci Lingerie’s 2nd Collection

Baci Lingerie sees its second collection, titled Black Label, as the most revolutionary collection of lingerie to enter the market over the past 50 years. The brand will host a worldwide launch party for the collection, slated to be released at Paris’ Salon de Lingerie tradeshow, scheduled for January 22 through 24, 2011. Baci Lingerie will also be the main sponsor of the show, which it called the largest and most prestigious lingerie show globally. » I want to read more and receive info from Baci

Oh La La Cheri: Added Value

Oh la la Cheri style.

Offering more “intricate design,” extra pieces and lots of details for the money is the formula that Nicolas Attard, owner of the Oh La La Cheri and O Sexy brands, is using to dramatically increase sales at his company even during this difficult economy. » I want to read more and receive info from Oh la la cheri

CK one intros. lifestyle line

Calvin Klein.

Calvin Klein Inc. is taking us back to the ’90’s, when its unisex CK One fragrance created quite the stir with its racy advertising campaign. The company has announced that Warnaco, the owner of Calvin Klein Underwear and global licensee of the brand’s jeans and swimwear, will launch a lifestyle brand of men’s and women’s underwear, swimwear and jeans under the CK One name, marking the first time the fragrance has branched into apparel. » I want to read more and receive info from Calvin Klein

Leg ave. expands burlesque

Leg Avenue Style.

At September’s ILS, Leg Avenue unveiled its Burlesque by Leg Avenue 2010 line, an expansion on last year’s collection with new, slightly naughtier offerings. The line will hit stores nationwide in December. » I want to read more and receive info from Leg Avenue

Victoria’s Secret Indivualizes Push-Up

Victoria's Secre push up bra.

Victoria’s Secret suspects that the amount of padding a woman wants depends on the size of her chest. To cater to these differing needs, the company has introduced the Biofit Push-up bra line, which offers extra padding for “extreme lift” in A through B cups, and more minimal padding for “dramatic lift” in C through DD cups. » I want to read more and receive info from Limited Brands

Empire celebrates 50th year

It has been 50 years since Joseph Farel founded Trimline Foundations; the company that became Empire Intimates and moved from Charlotte, N.C. to South Fork, Pa. in the 1980’s. Despite changes over the years, Lia Farel, vice president of Empire, said that the manufacturer still delivers its signature high quality product, and is still made in the United States; a rarity nowadays. » I want to read more and receive info from Empire

Shear adds pat larkin as rep.

Rhonda Shear

Shear Enterprises, an intimate apparel brand owned by former “Up All Night” host Rhonda Shear and her husband Van Fagan, has added Pat Larkin Sales as its east coast sales representative. Pat Larkin Sales has over 30 years in the intimate apparel industry and has been independent since 2000. » I want to read more and receive info from Shear Enterprises

Affinitas channels the ‘20’s

An Affinitas Style.

Affinitas wanted to capture the glamour and decadence of the Roaring Twenties in its spring/summer 2011 collection, which will start hitting stores next February at a retail range of $10 to $50. » I want to read more and receive info from Affinitas Intimates

Shirley’s Olivia ”A Home Run”

Shirley's Olivia.

Shirley of Hollywood is “discontinuing” its 100% Babe line of junior-oriented intimates according to owner Roy Schlobohm. Meanwhile, he reported that the company’s new Olivia by Shirley collection “is a home run.” » I want to read more and receive info from Shirley of Hollywood

Billard Plans American Launch

Bustier style by Billard.

A year and a half after launching her namesake lingerie brand, Andrea Billard feels ready for the North American market. “We are currently looking to break into [the U.S. and Canadian] markets over the next 12 months,” Billard, creative director of Andrea Billard, said. » I want to read more and receive info from Andrea Billard

Espiral transitions to day

An Espiral style.

In the interest of expanding its customer base beyond the clubwear market, Espiral has grown its AM/PM collection by 30 percent for this holiday season. » I want to read more and receive info from Espiral

Biatta Hires Gillen, Unveils Sales Strategy

Biatta Intimates has hired Alyssa Gillen as senior vice president of sales in an effort to hone in on its global expansion strategy. She will be responsible for increasing sales in the company’s private label and branded divisions. Biatta is currently focused on entering the European market, and is in discussions with sales representatives and distributors through out the United Kingdom. » I want to read more and receive info from Biatta

Seven ‘Til Brings Young To ILS

A Seven til midnight style.

Seven ‘til Midnight brought the centerfold experience to ILS. » I want to read more and receive info from Seven til Midnight

Eveden Invests In Warehouse & Upgrades

A strapless bra style.

One thing is clear: Eveden is working to be a bigger player in the global lingerie market. After purchasing the bankrupt Huit in April, the British manufacturer has purchased a 21,000-square-foot warehouse and is upgrading its head office. » I want to read more and receive info from Eveden

Royce explores U.S. market

A Royce's style.

Royce Lingerie, a British producer of wire-free bras in cup sizes AA through M, made its debut at CurveNY last month. According to the company, the CurveNY show marked its second successful overseas exhibition. » I want to read more and receive info from Royce

Baci Lingerie Signs Europe Agreements

A Baci Style.

Baci Lingerie announced Wednesday that it has signed exclusive distribution contracts with key companies in Europe, including Beate Uhse, which Robert Rosen, COO of Baci Lingerie, called the third largest retail chain in Europe and the largest in Austria, with over 45 franchise stores. Through the multi-million dollar agreement, Baci Lingerie will be the main core brand in all Beate Uhse stores for this Christmas season, the company said. » I want to read more and receive info from Baci

Zoe and Co Hires Soucy, White

Meghan Soucy of Zoe & Co.

Zoe & Co., a boutique specializing in bra fitting for women in cups AA through JJ, has hired Meghan Soucy and Andrea White as bra fitters. Both have completed Zoe & Co’s training program, which includes correctly fitting 100 women. » I want to read more and receive info from Zoe & Co

Warnaco promotes executives

Warnaco.

The Warnaco Group has named Helen McCluskey chief operating officer of the company. McCluskey has worked for Warnaco since 2004, most recently as group president-intimate apparel and swimwear. » I want to read more and receive info from Warnaco

Maidenform Teams Up With “Mad Men” Designer

Janie Bryant of Maidenform.

Janie Bryant, the costume designer for “Mad Men” who is credited with accurately bringing 1960’s fashion to life on the show, is coming to Maidenform. The company has named her its wardrobe expert. » I want to read more and receive info from Maidenform

Seven ‘til Parties For a Cause

Ink and Undies by seven 'til midnight.

Seven ‘til Midnight has put its undergarments to good use. On August 14, the company sent women from SuicideGirls, a community of alternative pin-up models, down the runway in its sexy lingerie as part of a fundraiser for Undershare, a Los Angeles-based nonprofit organization that provides underwear and toiletries to women and children in need. » I want to read more and receive info from seen til midnight

Raveware adds 9 sales reps

Ravewear style.

Raveware Lingerie has deepened its domestic presence with the addition of nine sales representatives. » I want to read more and receive info from Raveware

Frederick’s outsources

Fredericks

Frederick’s of Hollywood announced on August 18 that it has finalized plans to outsource all remaining manufacturing processes, which are based in the Philippines, and is in the final stages of consolidating its distribution facilities. The company expects to save approximately $2 million annually through these actions. » I want to read more and receive info from Fredericks of Hollywood

Catanzaro: U.S. Launch, New London Store

Patrice Catanzaro.

Patrice Catanzaro, a French lingerie and sexy apparel designer, is hitting the U.S. market. His UK distributor Libertinesque will show his latest collection, called Crêpe: The Second, at this August's CurveNV. They will also show his Tome 6 collection. » I want to read more and receive info from Patrice Catanzaro

Private Arts is New ‘Hand Made’ Line

Britta Alexandra of Private Arts.

Private Arts is a new Los Angeles-based line of intimates, which features colorful, original prints that are applied to the outside of a finished garment, creating a unique “hand-made” look. A small group of styles were on display in the Wells Intimates booth at August’s CurveNV. Bottoms wholesale for $13, bandeaus for $12 and thongs for $10. Michelle Alexander is art director, Jeffeny Hughes design director and Meaghan Walker handles business and design. According to the company, styles are already in a number of mostly California boutiques including Jenny G in Long Beach, Anonymous in Los Angeles, Déjà Vu in Las Vegas, Fanny Wrappers in San Luis Obispo, Jolie Femme in Del Mar and Tink in Palm Dessert. » I want to read more and receive info from Private Arts

Fair Verona is New, Romantic Line

Misha Myers of Fair Verona.

Fair Verona (as in the setting for Romeo and Juliet) launched, at Las Vegas Curve (August 17th), its small collection of romantic intimates that stood out with their strikingly original designs. » I want to read more and receive info from Fair Verona

Un Amor Fine Lingerie to Open in TX

Un Amor Fine Lingerie is a 1900 square foot store set to open in Laredo, TX in the near future. Owner Gwendolyne Loera told BODY the location used to house a high end clothing boutique and covers about 1300 square feet on the ground floor, with the rest on a second level. » I want to read more and receive info from Un Amor Fine Lingerie.

Biflex Goes Fun With Miss B’ Havin

Youthful, contemporary, fun and sexy: that is how Debby Long Gedney, president of Biflex, described Miss B’Havin’, the company’s newest collection launched at New York market week earlier this month. “The girls in the sewing room had so much fun making it,” she said. » I want to read more and receive info from Biflex

Avelli Distributes Baci in the U.S.

A Baci style.

Baci Lingerie, the new, sexy lingerie brand, has signed an exclusive distribution agreement with Avelli Inc. for the U.S. market, according to Robert Rose, C.O.O. » I want to read more and receive info from Baci

Gelmart Hires Valerie Poole, VP Sales

Valerie Poole of Gelmart.

Gelmart Industries, Inc. hired Valerie Poole as VP Sales for its new Body Naturals line of intimates. Her first day was August 1st, and she appeared at the Gelmart booth at the New York Curve show. » I want to read more and receive info from Gelmart

Baci lingerie expands in Asia

Baci store.

Baci Lingerie aims to conquer Asia. In line with its seven-year expansion plan, the sexy lingerie brand opened its 10th showroom and store in China in August. The brand was also the main sponsor of the Asia Adult Expo (AAE) in Macau from August 20 through 22. » I want to read more and receive info from Baci

From Playful To Romantic At Honeydew

A style from Honeydew.

From vibrantly colored solids and prints to romantic laces, the current line by Honeydew Intimates caters to varied tastes. Seen through out are bras paired with matching panties and thongs, and camis in soft fabrics. » I want to read more and receive info from Honeydew Intimates

Bordelle to hit europe’s urban

Bordelle Style.

Bordelle, a British brand, which says it is credited with reviving the underwear as outerwear trend, is developing a collection exclusively for Urban Outfitters stores in the United Kingdom and Europe. » I want to read more and receive info from Bordelle

Yunis anticipates successfu ILS

ILS runway.

For the first time, this September’s International Lingerie Show (ILS) will host free seminars open to all attendees and exhibitors. They will be held on Tuesday, September 28, and will cover topics ranging from maximizing holiday business to tools for Internet success. According to Jeff Yunis, owner of Specialty Trade Shows, the company that operates ILS, speakers will include some of the most knowledgeable retailers and brands in the intimate apparel business. » I want to read more and receive info from ILS

LZ expands U.S. presence

LZ style.

Sophie International Suppliers, sister company to B*Up, is bringing an expanded collection of LZ lingerie to its U.S. customers. » I want to read more and receive info from Sophie International Suppliers

Macpherson adds T-shirt bras

Elle Macpherson Style.

Elle Macpherson Intimates, known on the market for its lacy, fashion-driven designs and vibrant colors, is exploring basics. The company will show Bare and Bold, its first collection of T-shirt bras in subdued shades of black, white and nude for spring/summer 2011, at next month’s CurveNY, as a compliment to its main lingerie line. » I want to read more and receive info from Elle Macpherson

Victoria’s Secret Adds Lace To Body Line

Demi Cup by Victoria's Secret.

Victoria’s Secret is promising that its new Body by Victoria lace bras offer a seamless look. The company has introduced lace Push-Up, Perfect Coverage and Demi bras into the line, which encompasses styles made from Memory Fit, a trademarked technology that the company’s website claims “conforms to your shape for incredible comfort.” The full coverage and demi bras retail for $45, while the push-up bra retails for $48. They are all available in stores in sizes 32B, 34 A through D, and 36 through 38, B through DD; and through the Victoria’s Secret website in sizes 32 through 36, A through DD, and 40C through DD. » I want to read more and receive info from Limited Brands

Intimelle to distribute Affinitas

Affinitas Style.

Intimelle Inc. has announced that it is now the distributor of Affinitas in Canada through a recently finalized agreement between the two companies. Intimelle will begin distributing the brand this fall. » I want to read more and receive info from Affinitas Intimates

Saldana face of Calvin Klein

Calvin Klein envy style.

This fall, actress Zoe Saldana will be the latest in a long line of famous faces seen on Calvin Klein Underwear’s provocative billboards. Warnaco’s Calvin Klein Underwear division, in collaboration with Calvin Klein, Inc., a subsidiary of Phillips-Van Heusen Corporation, have announced that Saldana—known for her role as Neytiri in “Avatar”— will be featured in the fall 2010 Calvin Klein Underwear global advertising campaign. » I want to read more and receive info from Calvin Klein

Fauve launches 1st bridal line

Rosa Bridal Style.

Next spring, full-busted brides can turn to Fauve for support. The brand, which is owned by Eveden, Inc., is launching Rosa, its first bridal collection, for spring/summer 2011. » I want to read more and receive info from Eveden

K-Lynn Opens Boudoir Store

KLynn Models.

K-Lynn Lingerie’s owners were inspired by the boudoir look in designing their newest store, locating in ABC Mall in Beirut, the capital of Lebanon. Measuring 2,500-square-feet, the location’s colors are K-Lynn’s signature black, fuchsia and white. » I want to read more and receive info from K-Lynn

Gaultier designs for La Perla

La Perla style.

La Perla is going even more upscale. The company has collaborated with Jean Paul Gaultier for an exclusive lingerie collection, set to hit La Perla stores, Jean Paul Gaultier boutiques and other stores this November. » I want to read more and receive info from La Perla

Cotton Club recalls past styles

Cotton club Style.

Michèle Krchov, president of Fort Knox Lingerie, the importer of Italian brand Cotton Club in the U.S. market, was reminded of the styles of yesteryear when she saw the brand’s fall 2010 sleepwear collection, with its cotton modal pieces with wool embroidery and cashmere. » I want to read more and receive info from Cotton club

Spirite Hires Delta Galil Designer

Spirite: Ashley Bruce, director of design.

Spirite Industries, Inc. (S.I.I.) has hired Ashley Bruce, formally of Delta Galil, as director of design with the expectation of deepening its product assortment in the plus size, missy and junior bras categories. Under Bruce’s direction, the company also hopes to broaden its customer base. » I want to read more and receive info from Spirite

Amber Revamps Space, Adds Catalog

Carrie Amber: Cover of the Seven ’til Midnight holiday catalog.

After two years, Carrie Amber Intimates has completed the renovation of its now 60,000-square-foot facility in El Monte, Calif., a city in Los Angeles County. “Our old headquarters was becoming too small for our growing business,” Vinh Luong, director of sales and marketing for the company, said. » I want to read more and receive info from Carrie Amber

Hanesbrands Bras Get Smart

Hanesbrands: Barely There ComfortFlex Fit Bra.

Hanesbrands Inc. says it has found the solution for women who have trouble finding their accurate bra size through its Smart Sizes technology, which it is rolling out in its Hanes and Barely There bras under the ComfortFlex Fit name. Hanes bras retail for $9.99 to $14, while Barely There bras retail from $18 to $32. » I want to read more and receive info from Hanesbrands

Little Bra Co. Goes Bridal

The Little Bra Company: Lucia bridal style.

The Little Bra Company is taking its small-busted design into the bridal market. The company has launched its first bridal collection, consisting of two of its best-selling bras, the Sascha and the Lucia, in wedding appropriate colors and styles. The Lucia retails for $58 and the Sascha for $60, with both bras running in company’s standard sizing of 28 to 36, A through B. » I want to read more and receive info from The Little Bra Company

From Sweet To Sexy At Affinitas

Affinitas: Kate style in the fall/winter 2010 line.

Affinitas is targeting a variety of lingerie tastes with its fall/winter 2010 collection, which features bras, panties, bustiers, chemises and more in designs ranging from sweet to sexy. Styles will begin shipping to stores this August in sizes 30 to 38, A through DD, and S through XL. In the company’s continued effort to keep merchandise accessible, the line will retail from $10 to $50. » I want to read more and receive info from Affinitas

Forplay Rounds Out Brand

Forplay: New babydoll style.

As part of its efforts to become an all-around lifestyle brand, Forplay focused on the babydoll selection in its packaged lingerie line this year. The company launched approximately 15 babydolls running in One-Size-Fits-Most and wholesaling for $12 to $14. According to Angelica Van, assistant apparel buyer for the company, previously the company’s babydoll selection was “very minimal.” » I want to read more and receive info from Forplay

Dreamgirl Adds Discount Group

Dreamgirl: Style from the fall/holiday/Valentine’s Day catalog.

Dreamgirl hopes to seduce price-conscious buyers with its new Red Diamond Seduction collection, which wholesales from $7.95 for regular sizes to $8.95 for plus sizes. The 24 styles that encompass the collection—which is the lower-priced portion of the company’s pre-existing Red Diamond line of packaged lingerie—run in O/S and O/S Queen. The entire Red Diamond line is seen in the company’s new fall/holiday/valentine’s day 2010-2011 catalog, set to ship to stores in early July. » I want to read more and receive info from Dreamgirl

Spanx Intros. Haute Contour Bra

Spanx: Sexy Sheer Back Bra in Haute Contour.

Spanx has introduced the first bra in its Haute Contour collection of lingerie-inspired shapewear. The Sexy Sheer Back Bra features a long-line bodice, plunging neckline, full back coverage and padded underwire cups. According to Spanx, it offers a seamless look. » I want to read more and receive info from Spanx

Luna Unveils SS 2011 Collections

Luna: Ethereal padded balconette bra with brazilian.

In designing its spring-summer 2011 corsetry collection, which includes lingerie and loungewear pieces, Luna looked to the Greek island of Hydra’s cosmopolitan heyday of the 1960’s through 1970’s, as depicted in the film “Boy on a Dolphin,” starring a young Sophia Loren. » I want to read more and receive info from Luna

Eldorado Picks Up René Rofé

René Rofé : Microfiber Teddy with studs in the packaged line.

Eldorado has deepened its selection of packaged lingerie by now offering René Rofé. The company also offers styles in this category by brands including Dreamgirl, Magic Silk, Coquette, Elegant Moments and Allure. » I want to read more and receive info from Eldorado

Eldorado Picks Up René Rofé

René Rofé : Microfiber Teddy with studs in the packaged line.

Eldorado has deepened its selection of packaged lingerie by now offering René Rofé. The company also offers styles in this category by brands including Dreamgirl, Magic Silk, Coquette, Elegant Moments and Allure. » I want to read more and receive info from Rene Rofe

Ruelala Challenges Retail Prices

Ruelala: La Perla style on the site.

As every owner of a mom and pop store knows, competing with major retailers is a challenge. With the markdowns for luxury lingerie on Ruelala.com, an e-commerce website offering products at extremely discounted prices, it may be even harder than we thought. » I want to read more and receive info from Ruelala

Curvy Kate Looks To U.S. Curves


Curvy Kate is poised to offer the American bra market something the company believes it has been lacking: stylish bras in big cup sizes and small bandwidths. The lingerie brand—which launched in the United Kingdom last July carrying bras in sizes 28 to 40, DD through J—will attend this August’s CurvExpo shows in Las Vegas and New York City, and plans to exhibit at the show’s February 2011 editions. » I want to read more and receive info from Curvy Kate

Pettibone Unveils Summer Butterflies

Claire Pettibone: A Butterflies style.

Butterflies by Claire Pettibone’s summer collection complements the warmer weather with tropical bright shades. The company has added seven shades inspired by real and imaginary getaways ranging from the Caribbean Sea to Alice’s wonderland, and boasting the theme-appropriate names of Poppy; Martinique; Caicos; Zebra; Mandala; Exotica; and Tranquility. » I want to read more and receive info from Claire Pettibone

Packaged Outshines At Lingerie Mart

Lingerie Mart: The homepage of the distributor’s website.

Packaged lingerie is leaving hanging styles in the dust at Lingerie Mart, a major distributor of wholesale and retail lingerie based in Alpharetta, GA. » I want to read more and receive info from Lingerie Mart

Fruit Launches Individual Cups

Fruit of the Loom has found the wardrobe solution to uneven breasts. The company has introduced the Pick Your Perfect Pair collection of individual bra cups, which allows the wearer to choose different sizes for her left and right breasts. Running in sizes 34 through 40, A through D, the line also offers “Just About” and “Exactly” cup sizes in order to ensure a more accurate fit. » I want to read more and receive info from Fruit of the Loom

Spanx Adds DD Bras

Spanx: Bra-llelujah wireless.

Let’s face it: as the average American woman’s breasts continue to grow larger, offering up to a D cup just doesn’t cut it anymore. Spanx is following the trend toward full-bust bras by introducing sizes 32 to 42DD to its Bra-llelujah line. Styles in the extended sizes are expected to ship by June 1, and are currently available for pre-order on the company’s website. » I want to read more and receive info from Spanx

Janet Reger Adds 50’s Glamour

Janet Reger: Styles in the Nancy group.

Janet Reger is channeling the glamour of 1950’s Sophia Loren this summer. The British lingerie brand has launched a collection designed to embrace a woman’s curves, with high waist thongs, demi briefs and longline bras seen. Styles run in sizes 32A through 36D and S through L at retail range of approximately £55 through £85, equivalent to approximately $80 to $123 at the current exchange rate. » I want to read more and receive info from Janet Reger

Seven ‘til Midnight Enters Bridal

Seven ’til Midnight: Style from the bridal line’s Flirty Frills group.

Seven ‘til Midnight is offering brides their on-trend style for the first time. The sexy and "sophisticated" intimate apparel brand has launched a collection of over 25 packaged and hanging bridal lingerie pieces, including staples like bustiers; waist cinchers; garters; chemises; camis; and teddies wholesaling from $6 to $14. Hanging styles are available in sizes S through XL, as well as 1X/2X and 3X/4X, while packaged styles, which come in the brand’s signature pink polka curvy box, run in One-Size and One-Size-Queen. » I want to read more and receive info from Seven til Midnight

Sensual Moves To Bigger Space

Sensual Lingerie, a New York City-based intimate apparel producer with the Icy Hot Lingerie brand, has a new home. The company has moved to a 1,600-square-foot showroom at 183 Madison Ave, Suite 401. Previously, the company occupied a 700-square-foot space at 180 Madison Ave. » I want to read more and receive info from Sensual Lingerie

Lula Lu Adds Small-Bust Styles

Lula Lu: Isabella bra and boyshort.

With the average American breast size growing larger—according to New York Magazine, it is now a 36DD—more bra manufacturers than ever are focusing on the full-busted consumer. But Ellen Shing, designer of Lula Lu Petite Lingerie, thinks there are plenty of small-busted women out there who need some love too. The maker of lingerie in sizes 30AA to 38A, and 32AAA to 36AAA, is launching the Isabella bra and boyshort this month, followed by the Delilah bra next month. With these new styles, the company will produce more than 10 designs. » I want to read more and receive info from Lula Lu

Reger Moves, Opens Boutique

Janet Reger: A look from the spring/summer 2010 line.

London-based Janet Reger has moved into a new showroom in Belsize Village, an up and coming section of the Hampstead neighborhood. The lingerie producer is also in the process of opening an adjacent boutique, which will carry the Janet Reger Couture and Naughty Janet lines. » I want to read more and receive info from Janet Reger

Coquette Launches Bridal Line

Coquette: A look from the new bridal collection.

Coquette has launched a bridal collection just in time for wedding season. According to the company, styles range from traditional to naughty, and include corsets, g-strings, accessories and more in shades of white, red, black and blue and in sizes One Size and One-Size-XL, as well as S through XL. Select styles run up to 2X. Wholesale prices range from $2.75 to $32. » I want to read more and receive info from Coquette

Bellefleur Owner Talks Move & Book

Underneath It All Book Cover.

Jennifer (Jen) Carroll, owner of Seattle-based Bellefleur Lingerie, is busy preparing for her upcoming move. The intimate apparel boutique is leaving its cozy 520-square-foot space behind for a 1,200-square-foot location in Seattle’s bustling Fremont neighborhood. Carroll expects to relocate by between by June 1. » I want to read more and receive info from Bellefleur

FIT Design Grads Wow The Crowd

The Critic Award winning design in intimate apparel by graduating senior Margaret Bacon.

Yesterday’s “The Future of Fashion” show was a refreshing reminder of the innovations we can expect this generation of designers to bring to the fashion industry. The Fashion Institute of Technology (FIT) hosted 4:30pm and 7:30pm runway presentations of 101 fall 2010 garments designed by its top graduating design students in the intimate apparel; sportswear; special occasion; knitwear; menswear; and children’s wear categories. The shows took place at FIT’s Great Hall in New York City. For the first time, the college live-streamed the 7:30pm show in 3D. » I want to read more and receive info from X

Maidenform Boosts The Bust

Maidenform: The Ultimate Push Up bra in black.

It seems that Maidenform is following in the footsteps of Victoria’s Secret. The company has introduced the Ultimate Push Up bra, which it claims will boost a woman’s bust size by two cup sizes. Last November, Victoria’s Secret launched the Miraculous Push-Up bra collection with the same promise. » I want to read more and receive info from Maidenform

Lip Service Intros. Lingerie Line

Lip Service: A look from the new lingerie line.

Lip Service, well known for its alternative clubwear and streetwear, is honing in on its lingerie. For next fall, the brand is introducing its first lingerie line. The 12 total styles fall under two collections, Cat’s Meow and In Control. Retail prices run from $10 to $40, and sizes from XS through XXL. » I want to read more and receive info from Lip Service

Baci Lingerie Reports ILS Success

Baci Lingerie: The ILS booth.

Baci Lingerie reported a better-than-expected debut at this April’s ILS, which it also sponsored. According to the company, buyers from around the world came by the view the "magnificent booth." » I want to read more and receive info from Baci

Forty Winks Opens In Harvard Sq.

Forty Winks: The interior of the store.

On April 9, friends and co-owners Rachel Wentworth and Meredith Donaldson opened the doors to their first intimate apparel boutique, Forty Winks. Located in Harvard Square—a hip shopping district in Cambridge, Massachusetts—the 500-square-foot store carries lingerie, loungewear, shapewear and swimwear by the likes of Chantelle; Le Mystere; Huit; Belabumbum; Eberjey; Cosabella; B*Up; Felina; and OnGossamer, among others. » I want to read more and receive info from Forty Winks

Faire Frou Frou Re-Opens

Faire Frou Frou: The front of the remodeled store.

Faire Frou Frou has re-opened with a new look. The Los Angeles-area intimate apparel boutique was closed for seven months after a water main break flooded the store last September. » I want to read more and receive info from Faire Frou Frou

Just One LLC Launches Intimates

Just One LLC, an established sportswear brand, has entered the intimate apparel market. Andrea Gioli, formally of Native Intimates, showed the company’s new intimate apparel in a double booth at ILS. Included is a line of shapewear, called Secret Lace, and a line of lingerie, called Black Fuchsia. » I want to read more and receive info from Just One LA

Linea Intima Revamps Look

Linea Intima: Bayview store entrance.

Linea Intima has gotten a makeover. Liliana Mann, owner of the Ontario-based intimate apparel boutique chain, has unveiled a fresh look for her Bayview, Toronto store location, as well as her company logo and website. “The inspiration for our engaging new logo and Bayview store renovation is the boudoir — a French word whose original meaning was ‘pouting room,’ where young ladies sought solace, a place for personal reflection and to refresh their toilette,” Mann commented. » I want to read more and receive info from Linea Intima

Baci Lingerie Keeps Prices Low

Baci Lingerie: A look from the lingerie line.

Baci Lingerie plans to wage war on wholesale prices in the sexy lingerie market by delivering well-designed merchandise at the lowest possible rates. In the brand’s first collection—debuting at next week’s ILS—wholesale prices will run from 99 cents to $1.99 for hosiery; 99 cents to $2.99 for panties; $1.99 to $3.49 for bras; and $3.99 to $6.99 for sets. » I want to read more and receive info from Baci

Victoria’s Secret Goes Naked

Victoria’s Secret: Multi-way Nakeds bra.

During Limited Brands’ fourth quarter results conference call, Sharen Jester Turney, chief executive officer and president of Victoria’s Secret, reported that the company would launch bras with a lighter feel in April. Well, it looks like those bras have hit Victoria’s Secret stores and website. In early April, the company introduced The Nakeds, a range of “bras and panties so light, you’ll wonder if they’re ever there. The only thing you’ll feel is just the right support.” » I want to read more and receive info from Victoria’s Secret

Forplay Unveils Catalogs At ILS

Forplay, Inc. is launching its Clubwear Volume I 2010 catalog as well as its new intimates catalog at next week’s International Lingerie Show (ILS), featuring its strongest looks yet, according to Sean Rahim, founder of the company. » I want to read more and receive info from Forplay

Hanky Panky Launches Racy Line

Hanky Panky: Tuberose bralette and hipster.

Hanky Panky has taken its lingerie in a racier direction with the launch of the After Midnight collection. Part of the Hanky Panky by Hanky Panky line, After Midnight includes six sexy bedroom staples in lace and tulle options like peek-a-boo bralettes, and open-crotch thongs, hipsters, bikinis and g-strings, retailing for $16 to $48. » I want to read more and receive info from Hanky Panky

New Lingerie At Maison Close

Maison Close: Villa Caprice look.

Maison Close is continuing down its seductive path with the launch of the Villa Caprice and Villa Bel-Ami collections, both offered exclusively in black and available in sizes S through XL. Wholesale prices run from 9.95 to 27.60 Euros; equivalent to approximately $13.48 to $37.38 at the current exchange rate. » I want to read more and receive info from Maison Close

Les Jupons De Tess' New Collection

Les Jupons De Tess: A look from the A/W 2010-2011 collection

Once again, Les Jupons de Tess was inspired by 18th-century fashion in designing its Autumn/Winter 2010-2011 collection. Check out several looks by the French designer for the coming season below! » I want to read more and receive info from Les Jupons De Tess

Hustler Lingerie Inks ATU

Hustler Lingerie has an exclusive distribution agreement with ATU Corp for all of South Korea, marking the sexy retailer’s third such deal signed this year. According to the company, this will give the brand an even stronger foothold in the rapidly-growing Asian market. » I want to read more and receive info from Hustler

Rigby & Peller Goes Retro

Vintage ruffle styles.

Rigby & Peller, a UK-based manufacturer and retailer with stores in and around London, is focusing on the high-waisted trend for this season. In the company’s just-launched spring/summer lingerie collection, its key shape combination is the high-waisted brief with chiffon ruffle strap balcony bra. Simple shapes are also prominent, the company reported, with minimal detailing in satin and opaque fabrics “for a truly sensual finish.” » I want to read more and receive info from Rigby and Peller

Cleo Intros. 2nd U.S. Collection

Sadie in the Cleo by Panache line.

For Autumn/Winter 2010—Cleo by Panache’s second season on the U.S. market—the brand is greatly expanding its offerings from the spring 2010 collection, which marked its American debut. Included are T-shirt bras departing from the beige often prevalent in basics with pops of color and prints, as well as vibrantly-colored and printed plunge and balconette bras with coordinating bottoms. Approximate retail prices are $48 to $55 for bras and $16 to $29 for bottoms. Cup sizes run from D through G or D through J, depending on the range, while coordinating shorts, briefs and thongs are available in sizes XS through XXL. » I want to read more and receive info from Cleo

Lou Unveils Prêt-à-Porter Line

Clin D’Oeil bra and panty set.

Despite the fact that the majority of styles are for wear under clothing, French brand Lou Paris designed its fall line with ‘Prêt-à-Porter’ (ready-to-wear) fashion in mind. According to the company, this inspirations makes for “clean and flat finishes” as seen in best-seller Idole de Lou, a collection made from Leavers lace, which is inspired by the tailored suit. » I want to read more and receive info from Lou

Hustler Inks Romanian Distributor

On the heels of the February news of its agreement with UK-based distributor Kevco, Hustler Lingerie revealed that it has signed yet another exclusive international distribution deal with Violeta-Dominic in Romania and Moldova. According to the company, like the other major distribution agreements it has signed this year, the agreement with Violeta-Dominic comes with unusually high minimum guarantees, and will help to further solidify Hustler’s penetration of the European markets. » I want to read more and receive info from Hustler

Harlette Targets Retail Market

Harlette Lingerie on the Paris runway, photo by BODY Magazine.

Harlette Luxury Lingerie looking beyond its direct-to-consumer niche. The London-based producer of custom-made luxury lingerie debuted its first wholesale collection at this January’s Salon International De La Lingerie in Paris, coined Set Sail with Harlette, with sizes running in bra sizes 30 to 38, A through DD. With the collection, the company hopes to build its presence in the international market, including in the U.S. » I want to read more and receive info from Harlette

Baci Lingerie Inks Venus

A Baci Lingerie image.

Internetmarketing-Miami, LLC, the owner of the rights to Baci Lingerie, a sexy lingerie company making its debut as the main sponsor of the International Lingerie Show (ILS) this April, has signed another sponsorship agreement with a major tradeshow. Through a three-year deal with Venus International Trade Fair in Berlin, Germany, the company reported that Baci Lingerie will serve as its only “Platinum” sponsor, and will be displayed prominently throughout the show. The next Venus show is scheduled to take place from October 21 through 24, 2010. » I want to read more and receive info from Baci

Eurotique Launches Wholesale Line

A style from the wholesale corset line.

Lingerie and corset retailer Eurotique has returned to manufacturing. After being asked by wholesale customers to offer its in-house brand and corset styles to the market, the company has introduced a line of corsets made with steel bones and busks wholesaling for $60 to $125, and available in sizes XS through 5X. » I want to read more and receive info from Eurotique

Hustler Lingerie Inks Kevco

Kevco, a UK-based distributor of brands including Pleaser Shoes, now has the exclusive rights to market Hustler Lingerie in the UK and Ireland, due to an agreement with the sexy lingerie brand. » I want to read more and receive info from Hustler Lingerie

Donna Di Capri Adds Panty Line

Style from Panty Party.

Donna Di Capri is adding a youthful pop to the basic bottom with the launch of its Panty Party collection for spring/summer 2010, available in sizes S through XL. According to Latrina Pugh, marketing director of the sexy lingerie wholesale company; “The vibrant energy that the collection represents creates an ambiance of youthful fun and flashy hues that adds character to each piece with a variety of sexy shapes that fit comfortably.” » I want to read more and receive info from Donna Di Capri

Bordelle To Hit 6 Victoria’s Secrets

A style from Bordelle SS10 launching at Victori’s Secret

According to British lingerie company Bordelle, Victoria’s Secret will carry two of its looks at six stores starting in May 2010 as part of its high-end range. The styles that Victoria’s Secret will carry are pictured here, and are reflective of Bordelle’s typical styling. » I want to read more and receive info from Bordelle

Canalis Appears In Cavalli Campaign

Image of Elisabetta Canalis in Roberto Cavalli.

Roberto Cavalli’s spring/summer 2010 worldwide advertising campaign features Italian model and girlfriend of George Clooney, Elisabetta Canalis, clad in his new animal print balconette bra, panty and garter belt, paired with a feather-embellished silk robe. According to Roberto Cavalli, the affect of the campaign, which was shot by photographers Mert Alas and Marcus Piggot in London, is one of seduction and femininity, which is reflective of his upcoming collection. » I want to read more and receive info from Roberto Cavalli

Oh La La Cheri Launches Catalog

Emilie chemise in new Oh La La Cheri catalog.

To complement a reported 200 percent growth in sales last year, Oh La La Cheri launched an expanded catalog for spring/summer 2010, which features 37 new lingerie styles compared to 15 last spring. In order to showcase the expanded line, the company shot catalog photos in a lavish Miami mansion. » I want to read more and receive info from Oh La La Cheri

New Butterflies At Claire Pettibone

A style in Butterflies by Claire Pettibone.

Claire Pettibone has introduced new lingerie collections under her Butterflies line for Valentine’s Day and Early Spring 2010. Seen are thongs; hipsters; tanks; camisoles; babydolls; and chemises made from light engraved fabrics retailing for $22 to $88 and available in sizes S through L. » I want to read more and receive info from Claire Pettibone

Victoria’s Secret Drops Intimissimi

Intimissimi style from the brand’s website.

American fans of Intimissimi will be disappointed to learn that Victoria’s Secret is no longer carrying the brand. Up until recently, the company was the exclusive carrier of Intimissimi in the United States; a lingerie and loungewear design company based in Italy. Over the last few years, many Victoria’s Secret stores, as well as its website and catalog, have carried the brand’s women’s styles at a retail range of approximately $18 to $68. » I want to read more and receive info from Victorias Secret

Freya Adds JJ and K Cups

Freya has gone even more full-busted. The brand—known for its fashion-oriented bras for well-endowed women—has introduced JJ and K cup sizes to select styles, which start at a 28 bandwidth. Previously, Freya’s bras ran 28 to 42, C through J. » I want to read more and receive info from Freya

Bendon Adds Full-Bust Brand

Ribbon Thief style by DimitySO

Bendon Ltd. now has more to offer full-busted women. The company, best-known as the exclusive licensee of Elle Macpherson Intimates, introduced DimitySO, a new brand of lingerie running in bra sizes 32 through 38, D through J, to the U.S, UK, Australian and New Zealand markets this January. Luxury, a Nags Head, NC-based intimate apparel boutique, is carrying the brand in its brick and mortar store and website. Retail prices run in the mid-tier range of $24 to $30 for bottoms, $50 to $60 for bras and $62 to $72 for afterwear. » I want to read more and receive info from Bendon

Chantelle Adds Fashion Basics For Spring

Arte Forme Style by Chantelle.

For spring 2010, Chantelle is focusing on launching new fashion basics. According to Sonja Winther, president of Chantelle North America/United Kingdom, spicing up basic lingerie is what the company is known for. » I want to read more and receive info from Chantelle

La Perla Purchases London Distributor

In a reported effort to strengthen and expand its distribution network, La Perla has purchased London-based distributor Hornvale, a long-time partner of the company. According to La Perla, with this purchase it has gained 12 directly operated points of sale, including department stores Harrods, Selfridges and Harvey Nichols, as well as the La Perla London Boutique. » I want to read more and receive info from La Perla

Baci Promotes At Adult Entertainment Expo

Baci Lingerie promoted its introductory 500-piece line of sexy lingerie—set to officially debut at the International Lingerie Show this April—at the Adult Entertainment Expo from January 7th through 10th, 2010, which the company also sponsored. In addition to giving attendees a taste of its upcoming launch with advertising campaign, the company held selective meetings with global distributors, stores and the media. » I want to read more and receive info from Baci

Eberjey Launches Line At Ann Taylor

Amaya tanga by Eberjey.

Basic lingerie and swimwear company Eberjey has launched a line of panties, bralets and camisoles, titled Bluebird by Eberjey, which is exclusive to select Ann Taylor stores and the retailer’s website as of this month. » I want to read more and receive info from Eberjey

Chantelle Restructures & Expands

Sonja Winther of Chantelle.

The Chantelle Group has named Sonja Winther, president of the company’s North American and UK operations, to its executive committee, effective this March. The executive committee is led by Patrice Kretz, chairman and chief executive officer of the Chantelle Group, and is responsible for the group’s worldwide wholesale and retail operations. It is comprised of the various heads of sales, marketing, production, finance, IT and retail operations. » I want to read more and receive info from Chantelle

Salon International Expects 20,000


Eurovet, the organizing company of the 47th edition of Paris’ Salon International de la Lingerie—which will be held from January 23rd through 25th at Paris-Expo, Porte de Versailles—is expecting 500 brands to exhibit at this installation, including Chantelle; Aubade; Simone Pérèle; Millesia Roberto Cavalli; Myla; Carol Malony; and Olaf Benz, among others. The company anticipates approximately 20,000 visitors to attend the show. It reported that 20,254 visitors came to last year’s event. It anticipates approximately 60 percent of attendees to be from abroad compared to the 61 percent it reported last year. » I want to read more and receive info from Salon International

La Bella Brings Italian Luxury To U.S.

Cesare Pacciotti lingerie and men's underwear.

La Bella Intimates has expanded beyond its Eastern European niche with the recent addition of upscale Italian brand Cesare Pacciotti. Through a recently-finalized agreement with the brand, the Texas-based importer and distributor—which also carries the Nikol Djumon and VOVA lingerie brands, both from Latvia—is now distributing Cesare Pacciotti’s lingerie, swimwear, hosiery and men’s underwear in the U.S, and will show its styles at this February’s CurveNY. Best-known for its shoes and handbags, Cesar Pacciotti branched into these additional product categories three years ago, and is well established in Europe, according to La Bella Intimates. The designer has three monobrand stores in U.S. located in Beverly Hills, New York City and Miami carrying shoes and handbags; however, up until now its newer categories have not been available domestically. » I want to read more and receive info from La Bella

New from Verde Veronica

From the Verdissima line.

Here is a glimpse of Verde Veronica's fall/winter 2010/2011 line. These photos are from the company's Verde Veronica and Verdissima labels. Enjoy! » I want to read more and receive info from Verde Veronica

Le Mystere Makes Corsets For JonValdi

Le Mystere is designing customized corsets for JonValdi Couture’s cocktail dress and evening gown collection. According to JonValdi Couture, designers of the upscale design house, Jonathan Meizler and German Valdivia, chose Le Mystere. » I want to read more and receive info from Le Mystere

Baci Launches New Website

Baci Lingerie went live January 1st with a full version of its website (www.baci-lingerie.com) timed to the second with the start of new year. The extravagant, sexy and colorful site allows visitors to view front and back photos -- as well as a short video -- of models wearing each item in the 500-piece Baci collection. The photography for the site (and a lavish printed catalog) was done at great expense in two castles, one in France, the other in Germany. » I want to read more and receive info from Baci

Elan Rofé’s Ann Devine Franchises

An Ann Devine Shop.  For franchise information select the more info page.

As the owner of Electric Lingerie (which licenses the Hustler brand), and while working as an executive at International Intimates, Elan Rofé has sold a lot of underwear to retail stores around the world. Along the way, however, he became a retailer himself, and that part of his business strategy now includes a chain of franchise stores under the Ann Devine label. » I want to read more and receive info from Ann Devine

Magic Silk Adds Cupid and Pink Leopard

Style from Pink Leopard.

This December, Magic Silk introduced two new collections under its boxed Exposed line just in time for the winter 2009/2010 holiday and Valentine’s Day seasons. The collections, coined Cupid and Pink Leopard, feature seasonally appropriate shading in their combined total of seven available styles. Suggested retail prices run from $25.95 to $35.95, and all styles run in Magic Silk’s full size range of S though XL, and Queen. As of mid-December, the company’s preexisting customers LC Distributors and Lion’s Den had picked up the lines. » I want to read more and receive info from Magic Silk

New Dreamgirl Diamond Styles At Eldorado

Style from Aqua Diamond.

Eldorado, the exclusive distributor of Dreamgirl’s Diamond Collection, has added an assortment of new styles under the line for 2010. Available immediately, styles encompass everything from sexy lingerie to costumes to hosiery at a wholesale range of approximately $5 to $15. The full range of sizes runs from S through 4X, or One-Size-Fits-Most and Queen Size. Dreamgirl’s Diamond Collection encompasses Aqua Diamond Swimwear, Club Diamond sexy clubwear; White Diamond Bridal Lingerie; Red Diamond Classics and Costumes; Blue Diamond For Him; Couple Diamond for Him and Her; Black Diamond Hosiery; and Toy Diamond, a lingerie line that comes with a complimentary toy. » I want to read more and receive info from Dreamgirl

Donna Di Capri Re-Vamps Packaging

Donna Di Capri bra and panty set.

Donna Di Capri is ringing in the New Year with more appealing packaging, according to Latrina Pugh, marketing director of the sexy lingerie company. In place of its current plastic polybag packaging, it is transitioning to a rectangular hourglass-shaped box made from cardboard, which includes a picture and description of the style found inside. All of the lingerie set to launch in January 2010 will be packaged in the new design. » I want to read more and receive info from Donna Di Capri

Elle Macpherson Launches In Europe

Elle Macpherson with her Spring 2010 line.

Elle Macpherson Intimates is rolling out in stores across main-land Europe for the first time. The lingerie brand—which is already available in the United States, Australasia, the Gulf States and the UK—can now also be found in Switzerland; Austria; Sweden; Demark; Greece; and Germany’s “most prestigious” department stores Galeries Lafayette and KaDeWe in Berlin, Ludwig Beck in Munich and Breuninger in Stuttgart. According to Bendon Ltd., once the European expansion is complete the brand will be available in more than 30 countries worldwide. » I want to read more and receive info from Elle Macpherson

Merry Modes Looks Beyond Bridal

Merry Modes strapless bra & bridal crinoline.

Merry Modes is offering brides more undergarment options than ever this winter. The New Jersey-based designer and producer of U.S.-made bridal and special occasion lingerie and accessories including bras, bra cups, shapewear and crinolines, is introducing panty styles to match its best-selling “Flattering Me” long line strapless bra (style number 728). Mary Grace Dell’Aquila, manager of Merry Modes, expects the company to introduce a thong, hipster, bikini and brief. » I want to read more and receive info from Merry Modes

EA Lowers Prices, Ups Size Range

EA Style.

When former general manager of Ea Lingerie, Liliana Gomez, took over as COO of the company about six months ago, she paid close attention to what customers were asking for. The company’s spring/summer 2010 collection, titled La Femme Fatale, is reflective of what she discovered; customers want lower prices, a wide variety of sizes and basic styles. La Femme Fatale’s 22 styles, which consist of bra and bottom sets, wholesale for $9 to $42, which is about 25 percent less the previous collections’ prices; “but without losing our signature quality,” Gomez said. Additionally, starting this month, basic bras, which currently from 34 to 36, B through C, will run from 32 to 38, B through D. At that time, the company will also add an XL size to its basic bottoms, which currently run from S through L. Gomez plans to continue adding more sizes to the Ea’s merchandise. » I want to read more and receive info from Ea Lingerie

Leading Lady Celebrates 70th Birthday

Leading Lady Bra in Blue Mist colorway.

Leading Lady, an intimate apparel brand specializing in maternity, nursing and full-figure lingerie, is celebrating its 70th birthday this year. Frank G. Farino founded the Cleveland, Ohio-based company in 1939. Today Farino’s son, Al Corrado, serves as CEO of the company, and his grandson, Mark Corrado, serves as president of the family-owned business. » I want to read more and receive info from Leading Lady

Baci Adds “Grandiose” Photoshoot Video

Styles by Baci Lingerie.

Recent start-up Baci Lingerie is offering the market a glimpse of its first lingerie collection, which is set to debut at the International Lingerie Show (ILS) in April, 2010. The company has released a “revolutionizing” video featuring models clad in Baci’s sexy lingerie, which currently includes 500 styles. The company plans to premiere a total of 500 videos and 1,000 photos by the collection’s launch. » I want to read more and receive info from Baci

Ex-Leg Avenue Exec Named To Head Delicious

Patty Gatto

Patty Gatto, who was until recently the national sales manager at Leg Avenue, has been named national sales manager at Delicious. Delicious is the new sexy costume division of Rubies, one of the largest general costume wholesalers in the world. Leg Avenue is a leading supplier of sexy costumes, lingerie, legwear and swimwear. » I want to read more and receive info from Leg Avenue

Donna Di Capri Lowers Pricing, Ups Sizing

Style from the La Sensuelle collection.

Donna Di Capri, a Los Angeles-based lingerie wholesaler, is currently offering Holiday promotions featuring lowered pricing on its La Sensuelle Collection. With the lowered pricing, bottoms will retail for up to $8, while bra and panty sets will run for $20 and up. La Sensuelle’s sizing runs from 32A through 36D, S through L. » I want to read more and receive info from Donna Di Capri

Victoria's Secret CEO Talks Innovation

Sharen Jester Turney

Things have taken a positive turn at Victoria’s Secret this fall, according to Sharen Jester Turney, chief executive officer and president of the iconic lingerie and women's apparel company. » I want to read more and receive info from Victorias Secret

Biatta To Launch iPhone App.

B Sexy style at the Rock Fashion Week.

Amy Berliner, COO of Biatta Intimates, is pumped for the launch of lingerie brand's iPhone gaming applications in January 2010. “I’ve been developing [the applications] over the past six months, and I just can’t wait for January,” she commented. » I want to read more and receive info from Biatta

Salem Intros. Intimate Apparel Stores

Houman Salem, formally of Delicious Sexywear, will open a new chain of intimate apparel boutiques under Chelsea Manor, a subsidiary of his business Salem Holdings Company. The first store is slated to open this December in the Westfield Fashion Square in Sherman Oaks, California. This is through a recently signed agreement between Chelsea Manor and Westfield LLC. » I want to read more and receive info from Salem

La Perla To Intro. New Brand

Style from La Perla Studio.

La Perla is launching a new brand titled La Perla Toscana, boasting a “relaxed yet refined style,” according to the company. This new brand—La Perla’s first in years—is part of an overall strategy for fall/winter 2010. At that time, the company will divide all product offerings, which encompass lingerie, swimwear and loungewear, into the three brands La Perla Toscana, La Perla and La Perla Studio. » I want to read more and receive info from La Perla

Coquette Catalog Offers Corsets & More


In early November, Coquette’s 2009/2010 Holiday collection hit specialty retailers throughout North America including Castle Mega Stores and Lover’s Lane, as well as e-tailers HenryAndJune.com and 3wishes.com. According to Lesley Allan, public relations coordinator for Coquette, the collection “has been very popular and includes many beautiful pieces,” including those oriented toward the Holiday and Valentine’s Day seasons. Retail prices for the collection run from approximately $25 to $100. » I want to read more and receive info from Coquette

La Bella Adds Full-Bust Line

Julia By Nikol Djumon

La Bella Intimates, a new importer and distributor of European lingerie from Latvia, has added its fourth brand, titled Vova, which boasts cup sizes ranging all the way from 32A through 42G. The brand includes a classic collection, which La Bella Intimates already has in stock, as well as a fashion collection for 2010, which the company expects to receive this December. Wholesale prices run from the low-to-high $30s. » I want to read more and receive info from La Bella

Castle Megastore Opens 18th Location

New Castle Megastore location in Beaverton.

Adult novelty and sexy lingerie retailer Castle Megastore has opened its 18th store in Beaverton, Ore. Measuring 5,000-square-feet, this marks the chain’s fourth store in the state. Castle Megastores are also located in Alaska, Arizona, New Mexico and Washington State. » I want to read more and receive info from Castle Megastore

H.U.G Honors Victoria’s Secret

Sharen Jester Turney, CEO & President of Victoria's Secret, Miranda Kerr, Victoria's Secret supermodel,and Steve Flanagan, MD of NYU Medical Center.

At the November 4th H.U.G Award Gala in New York City honoring Victoria’s Secret, Sharen Jester Turney, chief executive officer and president of the iconic intimate apparel company, described charitable donations as essential for the company, even in the face of the recession. “Victoria’s Secret has always believed in giving back to the community,” she said. » I want to read more and receive info from H.U.G

H.U.G Honors Victoria’s Secret

Sharen Jester Turney, CEO & President of Victoria's Secret, Miranda Kerr, Victoria's Secret supermodel,and Steve Flanagan, MD of NYU Medical Center.

At the November 4th H.U.G Award Gala in New York City honoring Victoria’s Secret, Sharen Jester Turney, chief executive officer and president of the iconic intimate apparel company, described charitable donations as essential for the company, even in the face of the recession. “Victoria’s Secret has always believed in giving back to the community,” she said. » I want to read more and receive info from Victoria’s Secret

My Boudoir Moves To Cozier Location

In celebration of its new location, My Boudoir Lingerie, a San Francisco-based intimate apparel retailer, is hosting a grand opening party on Friday, November 13th from 6 to 8pm featuring champagne and cupcakes. Previously located at 2029 Fillmore Street, the store moved to 2285 Union Street in late October. The previous location measured approximately 1,000-square-feet, while the new store is slightly less than half that size, boasting “a more cozy and quaint feel,” said Delilah Nuval, daughter of owner Geraldine Nuval Weibull. She added that the store still boasts its signature “French/Moroccan feel.” » I want to read more and receive info from My Boudoir

EMI Transitions Boudoir To Seasonal Line

Boudoir Valentine underwire bra and panty.

Elle Macpherson Intimates (EMI) is taking its Boudoir line in a new direction this winter. The company is transitioning Boudoir—previously a year-round range of high-end lingerie—into a capsule line reserved exclusively for seasonal holidays with the 2010 launch of a Valentine’s Day collection under the label. This will be followed by the launch of a second Boudoir capsule collection for holiday, 2010. The company’s new Obsidian line, debuting for spring 2010, will replace Boudoir as EMI’s high-end, year-round range. » I want to read more and receive info from Elle Macpherson Intimates

ILS Runway Show Previews ‘10 Styles

Corsets by Lovefifi Ltd.

On September 21st, 2009, The International Lingerie Show held this season’s fashion show featuring a preview of the latest in sexy apparel at the Rio Hotel in Las Vegas. Several key players in the lingerie, dancewear and costume industries sent their latest styles down the runway surrounded by hundreds of screaming fans. » I want to read more and receive info from International Lingerie Show

Love Fifi: How To Make Money On Corsets

Love Fifi corset style.

According to Lia Farel, vice president of sales and marketing for Love Fifi, Ltd.—formally Empire Intimates—“there is a big demand for corsets and it seems to be growing everyday. Our key to success is to make sure that our garments are made well, work wonders and look spectacular.” » I want to read more and receive info from Love Fifi

Leg Avenue: How To Make Money On Corsets

According to Lisa Griffin, marketing manager of Leg Avenue, and Winter Mullender, designer of the company, corsets and bustiers are a staple in any lingerie line. “The demand for well-made and beautiful corsets is always high!” They said. “All ages of women are wearing corsets these days, whether it is in the bedroom, or with their favorite jeans or mini skirt. A simple, good-fitting corset can offer a number of looks that will suit any woman’s style! All of us girls love pulling the strings in the back and instantly shrinking down two dress sizes! Corsets and bustiers have always been a Leg Avenue basic.” » I want to read more and receive info from Leg Avenue

Seven ‘til Midnight: How To Make $ On Corsets


According to Vinh Luong, director of sales and marketing for Seven ‘til Midnight; “there is a big demand for corsets and bustiers because they are multi-taskers: the right styling can go from the boudoir to dinner to the night club. [They] also slim the body while accentuating a woman’s natural curves. » I want to read more and receive info from Seven ‘til Midnight

Shirley: How To Make Money On Corsets

Shirley corset.

Although corsets have become trendy in recent years, they have always been hot for Shirley of Hollywood, said Eric Schlobohm, director of International sales for the company. “Why corsets? It’s in our blood. We have always offered them in our collections. Herman ‘Grampsy’ Schlobohm, my grandfather and the founder of our parent company, the National Corset Supply House, started selling ‘notions’; underwires, boning, hook & eye, and elastics to the corset and bra trade in New York in the 1940’s, and incorporated here in LA [at Shirley of Hollywood] in 1948.” Shirley started sewing its own corsets in the 1960’s. » I want to read more and receive info from Shirley

Dreamgirl: How To Make Money On Corsets

Dreamgirl corset.

According to Lar Hovsepian, marketing manager of Dreamgirl International, corsets and bustiers have amounted to approximately 10 percent of the company’s lingerie sales thus far in 2009; “and they continue to do well, as our designers launch innovative new fabrics and patterns for our signature fully reversible corsets. Over the last few years, our reversible corsets have been a true success in that we offer two corsets for the price of one, which also includes removable and adjustable shoulder and garter straps, a matching thong and stockings for an inexpensive price point. » I want to read more and receive info from Dreamgirl

Baci Lingerie Plans Bold Launch

Baci Lingerie.

Baci Lingerie, a recent start-up, plans to make a bold launch in the U.S. sexier lingerie market next year, supported by the distribution of 50,000 copies of a “500 page hardcover book” of styles and a $500,000 booth at the International Lingerie Show in April. » I want to read more and receive info from Baci Lingerie

Raveware To Roll-Out This January

Sean Monahan

Sean Monahan, formally of Fantasy Lingerie, hopes to inject some unique styling into the market with Raveware, his new brand set to hit the market in January 2010. “What we are trying to do is be different from everything else out there,” Monahan, who is the founder and owner of Raveware, said. “That is what I’ve been hearing from customers; that there isn’t a lot of newness out there, so I’ve created some very unique silhouettes, and colorways in select styles that are more vibrant than most. I want people to look at this and say ‘I don’t already have that covered.'” » I want to read more and receive info from Raveware

Honey’s Place Adds Lingerie

Honey’s Place has added lingerie to its merchandise offerings, marking the 15-year-old toy distributor's first foray into the apparel market. The company is currently carrying packaged styles by Elegant Moments, Magic Silk, Allure Leather and Coquette, and is looking to expand further into the category. Sizes are available in S through L. » I want to read more and receive info from Honey’s Place

Corin Opens First Boutique

Store photos.

Corin, a Poland-based lingerie brand specializing in large cup sizes, opened its first franchise shop in Częstochowa, Poland on October 3rd. The store houses over 100 of Corin’s bras and briefs, including the new Sexy Plus lingerie line running up to a European cup-size I. Corin’s prices tend to run in the approximate range of 20 to 40 Euros; equivalent to about $29 to $60 at the current exchange rate. The boutique also carries Chantelle and Felina Lingerie, as well as dressing gowns by Italian brand Alba. » I want to read more and receive info from Corin

Cosabella Hosts Bridal Boudoir

Allison Walker of Cosabella with partygoers Ilda Ortega and Boita Bokoko.

On the evening of October 15th, Cosabella—in collaboration with photography company Urban Boudoir¬—invited brides-to-be and wedding planners to its New York City showroom in celebration of its new bridal registry, which is coming soon. Brides-to-be were encouraged sign up for the registry, and had an opportunity to preview the brand’s spring 2010 line, which includes the new Never Say Never Bridal capsule, as well as the organic cotton sleepwear line, which the company recommends for honeymoon wear. » I want to read more and receive info from Cosabella

French Cancan Intros. Collection

Cabaret line in Cabaret De Luxe Collection.

French Cancan has introduced its fall/winter 2009/2010 collection of hosiery, accessories and lingerie titled Cabaret De Luxe encompassing the six lines Rendez vous; Précieuse; Vaporeuse; Elégante; Cabaret; and Exquise. Each line includes between four and six silhouettes including leggings, socks, thigh-stockings, and leg jewelery, as well as gloves, garter belts, camisoles and bras, making up a total of 38 silhouettes. The company said about Cabaret de Luxe: “On the program this season: twirling glamorous black sublimated by silky Calais lace. » I want to read more and receive info from Cabaret De Luxe

French Cancan Intros. Collection

Cabaret line in Cabaret De Luxe Collection.

French Cancan has introduced its fall/winter 2009/2010 collection of hosiery, accessories and lingerie titled Cabaret De Luxe encompassing the six lines Rendez vous; Précieuse; Vaporeuse; Elégante; Cabaret; and Exquise. Each line includes between four and six silhouettes including leggings, socks, thigh-stockings, and leg jewelery, as well as gloves, garter belts, camisoles and bras, making up a total of 38 silhouettes. The company said about Cabaret de Luxe: “On the program this season: twirling glamorous black sublimated by silky Calais lace. » I want to read more and receive info from French Cancan

ILS Sept. '09 Features New Brands

Navid Javidzad of Flirty Intimates with Kevin Cooney and Mackenzie Burbank of Love Zone.

Despite tough times, this September’s International Lingerie Show (ILS)—which took place from the 21st through the 23rd at the Rio Hotel in Las Vegas—was a plethora of brands new to the market. These included Raveware, founded by former sales manager of Fantasy Lingerie, Sean Monahan; Dreamy Lingerie and Swimwear, founded by designer Guillermo Matallana; Colorsmack, founded by Danielle Delia; and No Strings Attached; among many others. Also in attendance was Shoe-bottom maker Kotonica, debuting their new line of sexy shoes titled Sensual Steps. » I want to read more and receive info from International Lingerie Show

Q-T Intimates Inks Paris Blues

Q-T Intimates will design, manufacturer and distribute a line of intimate apparel in the Teen, Junior and Junior Plus categories under the Paris Blues Intimates Label as the result of a recently-signed agreement with Paris Blues LLC. The first collection will be available for preview in February 2010, and will hit stores for the Back-to-School 2010 season. Retail prices will run from $6 to $9 for panties and $10 to $20 for bras. The collection will be available throughout the U.S. and Canada, and will be sold through the same distribution channels as Paris Blue Denim, which includes mid-tier, department and specialty stores. » I want to read more and receive info from Paris Blues

Q-T Intimates Inks Paris Blues

Q-T Intimates will design, manufacturer and distribute a line of intimate apparel in the Teen, Junior and Junior Plus categories under the Paris Blues Intimates Label as the result of a recently-signed agreement with Paris Blues LLC. The first collection will be available for preview in February 2010, and will hit stores for the Back-to-School 2010 season. Retail prices will run from $6 to $9 for panties and $10 to $20 for bras. The collection will be available throughout the U.S. and Canada, and will be sold through the same distribution channels as Paris Blue Denim, which includes mid-tier, department and specialty stores. » I want to read more and receive info from Q-T Intimates

Rykiel Designs Lingerie For H&M

French brand Sonia Rykiel is designing a lingerie collection for H&M, marking the first time the retailer will introduce an intimate apparel line by a guest designer. The collection will hit 1,500 H&M stores worldwide and Sonia Rykiel mono-brand boutiques on December 5th for the holiday season. A collection of knitwear and accessories for women and girls by Sonia Rykiel will also hit approximately 250 H&M stores on February 20th for the spring 2010 season. Price points and sizes have not yet been released. » I want to read more and receive info from H

Rykiel Designs Lingerie For H&M

French brand Sonia Rykiel is designing a lingerie collection for H&M, marking the first time the retailer will introduce an intimate apparel line by a guest designer. The collection will hit 1,500 H&M stores worldwide and Sonia Rykiel mono-brand boutiques on December 5th for the holiday season. A collection of knitwear and accessories for women and girls by Sonia Rykiel will also hit approximately 250 H&M stores on February 20th for the spring 2010 season. Price points and sizes have not yet been released. » I want to read more and receive info from Sonia Rykiel

La Perla Intros. Bridal Collection

Styles from the La Perla Bridal Collection.

Italian luxury brand La Perla has launched its first bridal collection to date, which is designed as a complete trousseau with both lingerie and nightwear styles. Set to hit La Perla stores this November along with Neiman Marcus, Saks Fifth Avenue and select specialty boutiques, the La Perla Bridal Collection includes white and ivory pieces retailing for $74 to $649. Sizes run from 32 to 38, B through D, and S through XL. » I want to read more and receive info from La Perla

JWS New Bang! Distributor

Styles From Bang!

Florida-based JWS Intimates is now the exclusive distributor of Bang!, a European-designed lingerie, dancewear and clubwear brand. JWS is handling sales and distribution in all global territories, including North America, South America and Asia. Currently, the company has seven Bang! packaged lingerie styles available for immediate shipment at a wholesale price as low as $6.50. In October, dancewear styles will be available, followed by clubwear and sexy costumes in November. » I want to read more and receive info from Bang!

JWS New Bang! Distributor

Styles From Bang!

Florida-based JWS Intimates is now the exclusive distributor of Bang!, a European-designed lingerie, dancewear and clubwear brand. JWS is handling sales and distribution in all global territories, including North America, South America and Asia. Currently, the company has seven Bang! packaged lingerie styles available for immediate shipment at a wholesale price as low as $6.50. In October, dancewear styles will be available, followed by clubwear and sexy costumes in November. » I want to read more and receive info from JWS Intimates

ILS: Day Three Happenings

On the wholesaler front, LoveFifi.com has launched a new, and rather impressive, line of over 30 corset styles in conjunction with Empire Intimates. » I want to read more and receive info from ILS

ILS Update: Day Two

Today at ILS BODY came across Colorsmack, a brand-new San Diego-based brand headed by Danielle Belia, who is taking the plunge into intimates after a career in theater, costume design and retail. The company is showing its line of just-released garter belts, which are available in nine colors and five sizes ranging from XS to XL and wholesaling for $14 to $25. In addition to the garter belts, Colorsmack also carries tops, bottoms and leggings, which they call dress warmers, because “they are perfect with garter belts under a dress,” said Belia. She added about her line: “Our garter belts are made with a seamless design that sits properly on a woman's body without cutting her lines. They can be worn inside or outside of clothing.” » I want to read more and receive info from ILS

New Brands At ILS

Walking the booths at ILS, BODY spotted some newcomers to keep an eye out for on the market. » I want to read more and receive info from ILS

La Fee Verte Tones Down Line

New styles by La Fée Verte

At this February's CurveNY show, new brand La Fée Verte burst into the market with a brightly-colored, elaborate assortment of French-inspired lingerie and loungewear. But while the company reported that the spring 2010 collection still “embodies a French chic aesthetic,” it is taking it in a more subtle approach to to its design, which it described as “natural, sexy, beautiful and simple while keeping a modern twist on styling.” Styles wholesale for $10 to $90 and retail for $20 to $180, with sizes running from 32 to 36, A through D, and S through L. » I want to read more and receive info from La Fee Verte

CurveNV Cites 13% Buyer Increase

Winnie Tsui of The Art of Shaping, Lorraine Chambers and Amanda Kennedy of Sassybax, and Ellen Chan of The Art of Shaping.

Despite the recession, Curvexpo said that numbers at the recent installation of CurveNV were promising. According to the company, 2,553 buyers were in attendance at the show—which was held at Vegas' Venetian Hotel from Aug. 31st through Sept. 2nd—marking a 13 percent jump from the number of buyers at last Augusts' show. » I want to read more and receive info from CurveNV

Eurovet Closes NY Office

BODY has learned that Eurovet, the managing company of the Interfiliere, Mode City Paris and Shanghai Mode City intimate apparel tradeshows, has shut down its US offices in New York City. The company continues to operate its Clichy, France headquarters. It is currently looking for partners interested in taking over US operations. » I want to read more and receive info from Eurovet

Reger Makes Fashion Wk. Debut

Janet Reger will make its debut this fall at London Fashion Week, which will take place from September 18th through 21st. The British brand—known for its retro-inspired lingerie—will exhibit key spring/summer 2010 designs under its Janet Reger Couture and Naughty Janet lines at the week's lingerie area, titled the Lingerie Collective. The British Fashion Council, the organizing company of London Fashion Week, reported that this year's Lingerie Collective will feature over 15 designers including Miss Lala, Damaris and Fifi Chachnil. » I want to read more and receive info from Janet Reger

La Bella Intros. European Brands

Roksa Style

La Bella Intimates, a new importer and distributor of lingerie, has introduced three European bra and panty brands from Latvia to the U.S. market. Santa La Bellman, owner of the company, is gearing the brands, titled Nikol Djumon, Roksa and La Bella Intimates, toward the speciality store market. This October, Nikol Djumon will be found in La-De-Da in Webster, Tex.; Bella Boutique in Winter Park, Fl.; Donna's Lingerie in Lake Charles, La; Magic Lady Lingerie in Brooklyn, NY; and Sophisticated Lady Boutique in Murphy, NC. » I want to read more and receive info from La Bella

Belabumbum Adds Cup-Sized Bras

Belabumbum, an Arizona-based wholesaler of lingerie, basics, sleepwear and maternity wear, is launching its first cup-sized bras for the spring/summer 2010 season. The bras will be seen in the Rachelle, Serena and Claudia groupings. Wholesale prices for the bras will range from $18 to $26, and they will retail for approximately $45. The company's full range of retail prices run from $14 to $110. » I want to read more and receive info from Belabumbum

Sally Jones Intros. Retro-Inspired Line

"Entrapment"

Sally Jones, a retro-inspired lingerie and accessories brand designed and manufactured out of Australia, is basing its 2010 collection, titled Being In Love, on styles from the 1940’s and 1950’s. Included are high-waisted panties, bras, bed jackets, nightdresses, thigh-high stockings, and gloves made from French laces and silks in subdued shades of pink, cameo, silver and fuchsia. Sizes run from XS through XL at a wholesale price range of $20 to $200, and a retail range of $50 to $350. Being In Love will start shipping to stores in early December. » I want to read more and receive info from Sally Jones

Elle Macpherson To Launch Obsidian

Elle Macpherson Intimates is launching a new high-end range, titled Obsidian, for the Spring 2010 season, which includes men's and women's styles. » I want to read more and receive info from Elle Macpherson Intimates

Elle Macpherson To Launch Obsidian

Elle Macpherson Intimates is launching a new high-end range, titled Obsidian, for the Spring 2010 season, which includes men's and women's styles. » I want to read more and receive info from Obsidian

Electric Lingerie Signs Hustler License

Electric Lingerie signed an "exclusive, global" licensing deal to " manufacture, market, and distribute" Hustler Lingerie, effective September 1, 2009. International Intimates, Inc. had the license previously. » I want to read more and receive info from Electric Lingerie

Electric Lingerie Signs Hustler License

Electric Lingerie signed an "exclusive, global" licensing deal to " manufacture, market, and distribute" Hustler Lingerie, effective September 1, 2009. International Intimates, Inc. had the license previously. » I want to read more and receive info from Hustler Lingerie

Luva Huva Launches Second Collection

Styles From The New Collection.

Luva Huva, an eco-friendly lingerie label based in Great Britain, has introduced its second collection to date, titled Bouquet. The seven outfits—made using end-of-line fabrics that would otherwise go to waste—consist of silk and cotton babydolls, bra tops, and babydoll camisoles running in S/M and M/L, and knickers running in sizes S through L. Wholesale prices start at £12.50 and retail prices start at £30; equivalent to approximately $19.40 and $48.50, respectively, at the current exchange rate. » I want to read more and receive info from Bouquet

Luva Huva Launches Second Collection

Styles From The New Collection.

Luva Huva, an eco-friendly lingerie label based in Great Britain, has introduced its second collection to date, titled Bouquet. The seven outfits—made using end-of-line fabrics that would otherwise go to waste—consist of silk and cotton babydolls, bra tops, and babydoll camisoles running in S/M and M/L, and knickers running in sizes S through L. Wholesale prices start at £12.50 and retail prices start at £30; equivalent to approximately $19.40 and $48.50, respectively, at the current exchange rate. » I want to read more and receive info from Luva Huva

Zoe & Co. Hires Two Fitters

Ashlee Byron

Zoe & Co., a retailer specializing in bra fitting for women sized AA through JJ, has added Jillian Jakson and Ashlee Byron to its team of professional bra fitters. » I want to read more and receive info from Zoe

Clair De Lune Offers Bra Special

Inspirational Poster To Be Displayed In Clair De Lune.

Kansas-based lingerie boutique Clair de Lune is offering customers a recession-friendly deal. From August 29th through September 12th, shoppers who purchase one bra, which the store offers in sizes 30A through 52K, will get the second one at half-price. » I want to read more and receive info from Clair de Lune

Green Brand Makes CurveNY Debut

Styles From T-Luxe.

Designer Tiffany Phipps reported a positive experience at the recent CurveNY show, where she showed the silk range from her newly-launched eco-friendly lingerie brand, titled T-Luxe. “I got a really positive response from everyone, and people said that the line’s green aspect is an added bonus.” » I want to read more and receive info from T-Luxe

Jenna Leigh Makes Curve Debut

Jenna Leigh Style

New intimate apparel company Jenna Leigh showed its debut autumn/winter 2009-2010 collection at the CurveNY show this month. The collection includes thongs, hipsters and boyshorts wholesaling for $61 to $80, bras and bralettes wholesaling for $77 to $140, and a nightie wholesaling for $200. Sizes range from 32A to 36D, and S through L. » I want to read more and receive info from Jenna Leigh

D2 to Produce Lucky Brand Underwear

D2 Brands, a division of Israel-based Delta Galil Industries Ltd., has signed a licensing agreement to produce Lucky Brand underwear, loungewear and sleepwear. Featuring styles for men and women, the collection is reportedly expected to begin wholesaling next month and will be in stores for spring 2010. » I want to read more and receive info from Delta Galil

New At Christine Vancouver

Company owner Christine Morton.

Lingerie company Christine Vancouver is launching new fall 2009 lines in February including Venezia and Posh. » I want to read more and receive info from Christine Vancouver

Belabumbum Debuts 2009 Collections

Belabumbum - 2009 collections for the Spring/Summer 2009 season.

Arizona-based Belabumbum Lingerie will be launching new swimwear, lingerie, loungewear and maternity apparel for the Spring/Summer 2009 season. » I want to read more and receive info from Belabumbum Lingerie

Dana-co Changes Price Structure

To accommodate the current economic status and price conscious consumers, Dana-co Apparel Group has changed its Josie line’s retail price structure, which will be in effect beginning with the Spring 2009 collection. » I want to read more and receive info from Dana-co

Dana Pisarra Does Outerwear

Intimate apparel manufacturer Dana Pisarra will debut their first outerwear collection this February 2009 at several worldwide shows. » I want to read more and receive info from Dana Pisarra

New From Andrea Billard

Andrea Billard - new collections.

Brand new UK-based lingerie wholesaler Andrea Billard is adding three new collections: Jezebel, Virgin Queen and Paris, in late January 2009. The company introduced its first collection, Evangeline in December, 2008. Sizes range from 32B-38D and 36DD, and XS-XL. » I want to read more and receive info from Andrea Billard

New From Andrea Billard

Andrea Billard - new collections.

Brand new UK-based lingerie wholesaler Andrea Billard is adding three new collections: Jezebel, Virgin Queen and Paris, in late January 2009. The company introduced its first collection, Evangeline in December, 2008. Sizes range from 32B-38D and 36DD, and XS-XL. » I want to read more and receive info from Jezebel

New From Andrea Billard

Andrea Billard - new collections.

Brand new UK-based lingerie wholesaler Andrea Billard is adding three new collections: Jezebel, Virgin Queen and Paris, in late January 2009. The company introduced its first collection, Evangeline in December, 2008. Sizes range from 32B-38D and 36DD, and XS-XL. » I want to read more and receive info from Paris

New From Andrea Billard

Andrea Billard - new collections.

Brand new UK-based lingerie wholesaler Andrea Billard is adding three new collections: Jezebel, Virgin Queen and Paris, in late January 2009. The company introduced its first collection, Evangeline in December, 2008. Sizes range from 32B-38D and 36DD, and XS-XL. » I want to read more and receive info from Virgin Queen

Fashion Ribbon Gets Aggressive

Fashion Ribbon is debuting two new bra and panty collections this February at the Curve New York show. » I want to read more and receive info from Fashion Ribbon

New Dreamgirl At Eldorado

Dreamgirl collections.

Colorado-based Eldorado, an intimate apparel distributor, has announced it is adding three new Dreamgirl collections for Valentine’s Day: Aqua Diamond, Toy Diamond and Dance Diamond. » I want to read more and receive info from Dreamgirl

New Dreamgirl At Eldorado

Dreamgirl collections.

Colorado-based Eldorado, an intimate apparel distributor, has announced it is adding three new Dreamgirl collections for Valentine’s Day: Aqua Diamond, Toy Diamond and Dance Diamond. » I want to read more and receive info from Eldorado

Bruno Banani Launches New Lines

Bruno Banani website.

Bruno Banani, a Dutch intimate apparel company will launch 17 underwear lines in the Autumn/Winter 2009/10 seasons. » I want to read more and receive info from Bruno Banani

Cosabella Launches Spring/summer Lines

From Cosabella Never Say Never line.

In December 2008, Cosabella launched the Devon group and Summer 2009 collection. Both are currently available for wholesale purchase, with the Devon group hitting stores in March and the summer collection in April. Retail prices range from $18-$84. » I want to read more and receive info from Cosabella

Lovely Planet Does Naughty/nice

Maison Close

Lovely Planet is launching a new line of two-to-a-pack novelty panties, Les Petites Culottes, in late January 2009 as part of their Maison Close lingerie line. » I want to read more and receive info from Les Petites Culottes

Lovely Planet Does Naughty/nice

Maison Close

Lovely Planet is launching a new line of two-to-a-pack novelty panties, Les Petites Culottes, in late January 2009 as part of their Maison Close lingerie line. » I want to read more and receive info from Lovely Planet

Else: New Textured Collection

Else Lingerie - Spring/Summer 2009 collection

Turkey-based Else Lingerie is launching its Spring/Summer 2009 collections in dark tones with enchanting textures. » I want to read more and receive info from Else Lingerie

Calida Launches New Collection

Photos - Calida

Swiss brand Calida Bodywear has launched its new Autumn/Winter collection for women's daywear, sleepwear and lingerie. » I want to read more and receive info from Calida

Hoola Delves Into Lingerie

Swimwear from Hoola.

Hoola, a three-year-old manufacturer, will expand their product offerings to lingerie in 2009. » I want to read more and receive info from Hoola

Hoola Delves Into Lingerie

Swimwear from Hoola.

Hoola, a three-year-old manufacturer, will expand their product offerings to lingerie in 2009. » I want to read more and receive info from Siren

Sugaplum Launches New Collections

New collection from SugaPlum Shop

SugaPlum Shop, a UK-based online retailer that offers fashionable underwear for teens, has announced it will launch five new collections for a February 2009 launch: the Yo Yo Tokyo, the Sporty, the Sweet Shop, the Everyday White and the Everyday Gingham collections. » I want to read more and receive info from SugaPlum Shop

Shirley Introduces Valentine's Collection

Shirley's Valentine's collection

With over 80 different styles, Shirley of Hollywood has launched and begun shipping its Valentine's collection for 2009. » I want to read more and receive info from Shirley of Hollywood

Bebe Launches New Collection

New collection from BEBE - credit GETTY IMAGES

Bebe stores has announced it will begin carrying a new lingerie line designed by Robin Antin, the creator, choreographer and music video director of musical group the Pussycat Dolls. » I want to read more and receive info from Bebe

Bia Bella Brings Colombia Quality Lingerie To The United States

Old friends and travel buddies Carolina Garcia and Eliana Medaglia noticed something about American lingerie: the quality just wasn't up to par with that of their country of origin, Colombia, where it was easy to find high-quality, sexy lingerie. » I want to read more and receive info from Bia Bella

janet reger's racy website

Janet Reger, the UK-based, self described "luxury" lingerie line, has launched a new website: janetreger-online.com. » I want to read more and receive info from Janet Reger

Vx Intimate Intros Boxed Collection

VX Intimate is expanding its foothold in the sexy market with its new faux leather collection, which is also its first boxed lingerie line. » I want to read more and receive info from VX Intimate

Felina Launches Piege

Chatsworth, Calif.-based Felina Lingerie hopes to attract higher-end retailers with a new European-inspired brand with a higher price point. » I want to read more and receive info from Felina

Felina Launches Piege

Chatsworth, Calif.-based Felina Lingerie hopes to attract higher-end retailers with a new European-inspired brand with a higher price point. » I want to read more and receive info from Piege

Fling It And Forget It

On a last-minute trip and forgot your toothpaste? That'll be $5. Forgot your cute underwear? That'll be quite a bit more. » I want to read more and receive info from Fling It And Forget It

Lobatti To Launch Between The Sheets Line

Layla Lobatti, creator of the Between the Sheets fashion show at F.I.T., plans to release her own lingerie line next year, she told BODY. » I want to read more and receive info from Between the Sheets

Lobatti To Launch Between The Sheets Line

Layla Lobatti, creator of the Between the Sheets fashion show at F.I.T., plans to release her own lingerie line next year, she told BODY. » I want to read more and receive info from Layla Lobatti

Shirley Crowns Model Search Winners

Shirley of Hollywood has named the winners of its first-ever Sexy Model Search, part of a year-long celebration of the iconic brand's 60th birthday. » I want to read more and receive info from Shirley of Hollywood

La Welcomes Boutique Lingerie

This weekend Samantha Chang will host the Boutique Lingerie show is Los Angeles' Gerry Building. Running from Friday the 17th, through Monday the 20th, the show will bring together close to twenty designer brands for one of the last markets of the season. » I want to read more and receive info from Boutique Lingerie show

La Welcomes Boutique Lingerie

This weekend Samantha Chang will host the Boutique Lingerie show is Los Angeles' Gerry Building. Running from Friday the 17th, through Monday the 20th, the show will bring together close to twenty designer brands for one of the last markets of the season. » I want to read more and receive info from Samantha Chang

Agent Provocateur Releases Fall Collection, Competition

Seductive British lingerie brand Agent Provocateur has tuned in to the dark side of the season with a fall collection inspired by witches. » I want to read more and receive info from Agent Provocateur

Journelle Hosts Designer Trunk Show

October 2, Journelle kicked off its second emerging designer trunk show with a cocktail party in its store. The show featured the collections of Lola Haze, Dessous, Damaris and The Lake & Stars and ran through October 5. » I want to read more and receive info from Journelle

White Saki Takes On New Towns

Lauren Mandel, the president of White Saki, discussed new developments for her line during the recent International Lingerie Show in Las Vegas. "The latest is that we are beginning to do other cities," she said of her distinctive line of panties that feature colorful prints, each depicting a different New York City neighborhood. "We are working on L.A. and are going to do Paris, London and Tokyo. We are also planning to do Sydney and Melbourne." » I want to read more and receive info from White Saki

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