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latest from wholesale lingerie news

Van De Velde Sales Fall 3.9%; Profits Drop 25%

Van de Velde reported its sales fell 3.9% in the first half, while net profit plunged 25% as the company spent heavily on information and communications technology (ICT) and “eCommerce functionalities.” It said it expect these trends to extend to the full year. » I want to read more and receive info from Van de Velde

Victoria’s Secret, Pink August Comp Sales -5%

Victoria’s Secret and Pink August comparable store and direct sales in the U.S. and Canada dropped 5%. Store sales alone, without benefit of the rising online and catalog business, were down 9%. » I want to read more and receive info from Victoria’s Secret

Fashion Forms: Big Ads On Manhattan Busses

Fashion Forms, the adhesive bra and solutions product specialist, has again demonstrated its continuing commitment to enhancing its products for its retailers with a dramatic bus advertising campaign. » I want to read more and receive info from Fashion Forms

Q2 Comparable Sales Down 0.9% At Soma

Comparable store sales at Soma, the lingerie division of Chico’s FAS, continue to drop. They were down 0.9% in the most recent quarter, and for the first six months of this year they are down 3.2%. » I want to read more and receive info from Soma

Shapeez Introduces ‘The Virtual Trunk Show’

The Virtual Trunk Show is a new retail promotional concept from Shapeez that “has been generating great results from our stores,” declared co-owner David Berner. » I want to read more and receive info from Shapeez

VS, Pink Q2 Sales +5%; Hauk New Pink CEO

Overall sales at Victoria’s Secret and Pink rose modestly in the second quarter, while comparable sales declined for the two labels. Meanwhile, a second print catalog mailing was reported for the former brand, and a new CEO for the latter. » I want to read more and receive info from Victoria’s Secret

Ivette Bridal: Successful Specialty Store Network

The Ivette Bridal intimates collection, launched in 1970 in Barcelona and only recently introduced in the U.S., has succeeded with a network of strictly controlled specialty stores. » I want to read more and receive info from Ivette Bridal

Aakar Reports Strong Results At N.Y. Curve

Aakar, the Indian robe and intimates resource, enjoyed a strong response from stores at the recent Curve show in New York, its first trade event in the U.S. » I want to read more and receive info from Aakar

Mod By Parfait Intros Spring Summer 2019

MOD by Parfait, the sister brand to Parfait, has introduced its Spring/Summer 2019 collection, focused on the “trend-driven, millennial lingerie category,” according to the company. » I want to read more and receive info from MOD by Parfait

Dreamgirl Working To Broaden Its Retail Base

Dreamgirl, long known as a prominent supplier of provocative lingerie, is planning to broaden its offerings, “to cross over, to move into mainstream retail as opposed to only sexy,” declared CEO Barry Revzen. » I want to read more and receive info from Dreamgirl

CVS Now Selling Heidi Klum Solutions Line

Naked Brand Group Limited, the result of the recent merger between Bendon and Naked, announced an agreement to launch its Heidi Klum Intimates Solutions Line in CVS stores. » I want to read more and receive info from Naked Brand Group

Wylde Lingerie: New Line Coming To Curve

Wylde Lingerie is a new brand, launched in January, that will exhibit for the first time at the upcoming Curve show. » I want to read more and receive info from Wylde Lingerie

Van de Velde Sales Fell 3.9% In First Half 2018

Sales in the first half of 2018 slipped 3.9% at Van de Velde, the Belgium-based company that owns the Marie Jo, PrimaDonna and Andres Sarda wholesale brands, as well as international retail chains including the Rigby & Peller (formerly Intimacy) stores in the U.S. » I want to read more and receive info from Van de Velde

Axami Expanding Its Sexy Collection In U.S.

Axami, the Polish brand with several lines, including luxury, basic, bridal and plus size, has also found success in the U.S. with its sexy collection. » I want to read more and receive info from Axami

Aakar: New Indian Firm Showing At NY Curve

Aakar is an interesting new source for intimates, coming to the New York Curve for this first time this summer. The India-based supplier already has a U.S. distributor. » I want to read more and receive info from Aakar

VS, Pink U.S., Canada June Comp Sales -1%

Victoria’s Secret and Pink U.S. and Canadian comparable company-owned store sales fell 6% in June (following a 12% drop last June). When the direct business for those brands is added in, the combined comps for the two labels declined only 1% (following a 17% drop in June 2017). » I want to read more and receive info from Victoria’s Secret

Mapalé: Camouflage Group ‘Most Successful’

A military inspired, camouflage-based lingerie group proved to be a surprise hit for Mapalé, the Florida intimates, swim, resort, dance and beachwear producer. » I want to read more and receive info from Mapalé

Escante About To Intro New Collection, Catalog

Escante’s latest collection, as well as a new catalog, are both nearing completion, with showings of the former and mailings of the latter beginning in July. Deliveries will start August 25. » I want to read more and receive info from Escante

Extensive ‘Luxury’ Line Successful For Axami

Axami, the extensive Polish brand with many separate groups, has been expanding rapidly in the U.S. market. A key component of its success has been its Luxury collection. » I want to read more and receive info from Axami

Dominique Minimizers: A Formula For Success

“Minimizers are immensely popular, and in the case of Dominique, have our highest sell through rate,” began owner Michael Chernoff, discussing a category of bras his company has made a specialty. » I want to read more and receive info from Dominique

Exquisite Form: New Bra, Sleepwear Styles

Exquisite Form, part of BL Intimates (BLI), is launching a new bra style as well as two new sleepwear designs this fall, Stephanie Bronk, corporate account manager, told BODY. » I want to read more and receive info from Exquisite Form

La Whisper Bringing 3 Brands To Curve Show

La Whisper Apparel is an intimates distributor that is bringing, to their first Curve show inJuly, three interesting labels: NBB Lingerie, EvaShow and Marc & André. » I want to read more and receive info from La Whisper Apparel

Starline and Raveware Break Sales Records

Buoyed by positive reactions from buyers, some of it at recent trade shows, sister companies Starline and Raveware both reported record breaking sales for their latest collections. » I want to read more and receive info from Starline

Dominique Continues To Expand Bridal Line

Since Dominique, a brand focused on the needs of the specialty retailer, launched over a decade ago, a growing segment of its business has been serving the needs of women during that most special of all occasions: weddings. » I want to read more and receive info from Dominique

Daisy Corsets Hits With Mix-N-Match Options

Daisy Corsets’ corset dress collection continues to expand for 2018, with the company’s powerful Mix-N-Match concept helping to drive growth according to co-owner Jennifer Reynolds. » I want to read more and receive info from Daisy Corsets

NuBra’s New Seamless Demi Adhesive Bras

NuBra continues to expand its collection of adhesive bras to provide solutions to a variety of fashion challenges. Two recent additions are the Seamless Demi and Seamless Demi Underwire. » I want to read more and receive info from NuBra

Avery Rose Looking To Add Select Retailers

Avery Rose Lingerie launched online about a year and a half ago, with an elegant, embellished collection of bralettes and matching bottoms. Now owner Jennifer Coll is looking to place the line in select retail shops, and will exhibit an expanded group at the New York Curve show in July. » I want to read more and receive info from Avery Rose

Posture Bras Important For Exquisite Form

Bras that help to improve the posture have been strong part of the Exquisite Form collection offered by BL Intimates (BLI). » I want to read more and receive info from BL Intimates

Impudique: New French Label Growing In U.S.

Impudique, the new French lingerie label, continues to expand with its second collection. Charlotte Catanzaro, daughter to fetish designer Patrice Catanzaro, discussed the newest directions with BODY. » I want to read more and receive info from Impudique

Patrice Catanzaro Adds Sales, New U.S. Stores

Patrice Catanzaro, the Marseilles-based designer who recently exhibited his fetish collection at the Altitude Intimates show in Las Vegas, reported expanding sales in the U.S. » I want to read more and receive info from Patrice Catanzaro

New From NuBra: The Push Up Plunge Bra

NuBra continues to improve and expand its collection of adhesive bras, now with the launch of style #L398, the Push Up Plunge. » I want to read more and receive info from NuBra

Dominique Intros Alana, Low Back, Strapless Bra

Dominique has introduced another longline bra, perfect for the bridal market as well as low back strapless dresses. » I want to read more and receive info from Dominique

Suddz Now On Website, Coming Soon To Stores

Shapeez, the company that offers an extensive collection of patented bras, has perfected its new Suddz Intimate Apparel Wash, is offering it on the company website, and plans to soon make the product available at its many retail locations. » I want to read more and receive info from Shapeez

Leilani Whitney Is Now President At Fantasy

Fantasy Lingerie managing director Leilani Whitney has been elevated to company president, succeeding company owner Scott Taylor, who will continue as CEO. » I want to read more and receive info from Fantasy Lingerie

LuminoGlow Adds New, Descriptive Packaging

LuminoGlow, recently introduced to stores in the U.S., has just added packaging for the collection, something retailers have requested. » I want to read more and receive info from LuminoGlow

Allure: April Launch For New ‘Adore By Allure’

Canada-based Allure Lingerie is launching a new line, Adore by Allure, which it describes as “intoxicating high fashion lingerie and nightwear,” at the upcoming Altitude Intimates trade show in Las Vegas. » I want to read more and receive info from Allure Lingerie

CLO Intimo: Still Going Strong After 15 Years

At the last New York Curve show we stopped by to admire the colorful lingerie at the CLO Intimo booth. We asked about new directions for the company, and about what seemed to be a sexier, more provocative feeling with the collection. » I want to read more and receive info from CLO Intimo

Interview: Rodrigo Cano Of EuroSkins Shapewear

BODY publisher Nick Monjo conducted this interview with Rodrigo Cano, president of the Cano Group, the firm that produces EuroSkins shapewear and intimates as well as Eurotard dancewear. » I want to read more and receive info from Cano Group

Soma Comparable Sales Down 2.3% For Q4

Comparable sales at Soma were down 2.3% in the 13 weeks ended January 27, 2018. They were also down 1.5%, for the 52 week period ending on that date. » I want to read more and receive info from Soma

Easton Named Agency For Fine Lines Australia

Fine Lines of Australia has named Easton International as the “exclusive agency managing this brand for the USA,” Easton owner Russ Klein told BODY. » I want to read more and receive info from Fine Lines of Australia

Brabar: New Teen Line From Wendy Herman

Brabar is a small new collection of “supportive bralettes specifically designed for petite and full busted teens with smaller bands, larger cups” according to founder Wendy Herman. » I want to read more and receive info from Brabar

More New Colors For Fit Fully Yours Bras

Fit Fully Yours, the company that focuses on large cups, has added new colors and sizes to some of the bras in its existing collection. » I want to read more and receive info from Fit Fully Yours

Fitatti’s Unique ’Fashion Slimmer’ Technology

Fitatti, the recently launched shaping and slimming brand, not only offers a new way of catering to the needs of specialty stores, but also provides a unique approach to shapewear: the Fashion Slimmer process. » I want to read more and receive info from Fitatti

Coconut Grove First Quarter Sales Jump 95%

First quarter sales rocketed up 95% at Coconut Grove, the apparel division of iFabric Corporation. This follows a 97% jump in sales at the same division in the fiscal fourth quarter ended September 30, 2017. » I want to read more and receive info from iFabric

Hanes Buys Australian Retailer Bras N Things

Hanesbrands signed an agreement to acquire Bras N Things, a sexier retailer of intimate apparel with 170 shops across Australia, New Zealand and South Africa. » I want to read more and receive info from Bras N Things

Escanté: ‘2018 Story Of Romance, Chapter I’

Escanté’s latest lingerie fashions can be found in its new “2018 Story of Romance, Chapter I Collection.” » I want to read more and receive info from Escanté

Fitatti: New Shapewear, New Way Of Selling It

Fitatti, a new shaping and slimming apparel label, based out of Los Angeles, has just launched! » I want to read more and receive info from Fitatti

Changewear: Bras With Changeable Cups, Straps

Changewear is a patented new lingerie concept which allows women to quickly alter the look of their bra with changeable colored cup inserts and bra straps. The bras are made of special lace through which the various colors can be seen. » I want to read more and receive info from Changewear

Undress Code: Intimates With A Modern Look

Undress Code is a new Polish intimates brand, with a modern look and presentation, that is coming to Curve in New York. » I want to read more and receive info from Undress Code

New Bras For Fall 2018 From Montelle and Miel

Montelle, the large Canadian supplier, has a couple of new product introductions of interest for fall according to brand director Annette Smith. » I want to read more and receive info from Montelle

With Love Looking To Expand In U.S. In 2018

With sales to a dozen brick and mortar stores in North America and the U.K., and a growing online following, Carrie Russell of With Love Lingerie seems on track to grow her wholesale business in 2018. » I want to read more and receive info from With Love Lingerie

Velvette Lingerie At NY February Curve Show

“I created my brand in 2012, and I’m back in the U.S. market,” explained the owner and designer behind Velvette lingerie, referring to her upcoming exhibition at the Curve show in New York. “I like the energy here.” » I want to read more and receive info from Velvette

Evgenia: Handmade, Vintage-Inspired Pieces

“I sell silk and French lace lingerie pieces, all of which are inspired by lingerie of other eras,” explained Stephanie Bodnar of her romantic and unusual collection, Evgenia Lingerie. » I want to read more and receive info from Evgenia Lingerie

Aporei: Expanding From Custom To Wholesale

Aporei (rhymes with the Italian pronunciation of amore) is a lingerie collection by owner and designer Andi Vance Fagen, that is looking to transition from strictly custom made to wholesale in 2018. » I want to read more and receive info from Aporei

BL Intimates Continues Multifaceted Expansion

BL Intimates (BLI), following a year of expansion in 2017, plans still more in 2018, adding new retailers in this country, international distribution in Europe, a new sleepwear program and the possibility of new bras and shapers in the Exquisite Form line. » I want to read more and receive info from BL Intimates

Oh! Zuza: Intimates Brand Introed By Vanilla

Oh! Zuza is a new brand from Vanilla Night & Day, a Polish intimates firm that made its first U.S. show appearance at Curve in the summer of 2016. » I want to read more and receive info from Oh! Zuza

Soma Comps Fall For Second Quarter In Row

Comparable sales at Soma fell 1.7% in the third quarter, marking the second quarterly decline in a row for the brand. For the 39 weeks ended October 28, 2017 sales were down 1.1%. » I want to read more and receive info from Soma

Oh La La Cheri Expands Lounge, Bridal Groups

Oh La La Cheri is expanding its offerings for 2018, adding a new “capsule loungewear” group, growing its recently introduced Real Lingerie line, and adding updated and higher priced bridal pieces to its new Kaviar label. » I want to read more and receive info from Oh La La Cheri

Christopher Scharff Exits As Dreamgirl CEO

Christopher Scharff has resigned as CEO of DG Brands, the owner of the Dreamgirl and other brands. He has been replaced as CEO by Barry Revzen, an executive of China Partytime Culture Holdings Limited, a public company on the Hong Kong exchange. » I want to read more and receive info from Dreamgirl

Daisy Corsets Introduces Huge Corset Dress Line

Daisy Corsets continues to expand with the debut of a new Corset Dress collection. » I want to read more and receive info from Daisy Corsets

Trousseau: New Bridal Collection From Starline

Trousseau is a new bridal lingerie line from Starline. A 60 page debut catalog was recently mailed, retailers have already been shown the collection and the line will ship “mid to end of January,” according to the company’s John Wiltgen. » I want to read more and receive info from Starline

ESP Finding Stores For Joe’s Lounge, Sleep

ESP Group recently placed its licensed collection of Joe’s loungewear, sleepwear and intimates with Nordstom, and was at the Project show in August in Las Vegas showing the collection to additional stores. » I want to read more and receive info from ESP Group

Music Legs Catalog: Over 120 New Styles

Music Legs is about to release its latest lingerie and hosiery catalog, copies of which will in the mail shortly and available for distribution at the upcoming Altitude Intimates show in Las Vegas next week. » I want to read more and receive info from Music Legs

Forever Improving A Proven Winner At Nubra

NuBra has sold “over 30 million” adhesive bras since it patented and then launched the product in 2002. » I want to read more and receive info from NuBra

Total Stockroom Adds New Categories, Labels

Total Stockroom continues to expand, adding new brands, styles and apparel categories as well as more colors and sizes to its existing creations. » I want to read more and receive info from Total Stockroom

‘MOD By Parfait’: New Lingerie, Swim Line

Parfait has launched a new lingerie and swimwear brand, MOD by Parfait, for spring/summer 2018. » I want to read more and receive info from Parfait

Victoria’s Secret August Comparable Sales -7%

Victoria’s Secret and Pink combined store and direct comparable sales in North America fell 7% in August. The poor results at its lingerie division brought about a comparable sales decline of 4% for parent company L Brands. » I want to read more and receive info from Victoria’s Secret

McCartney: Licensing Deal For Lingerie, Swim

Stella McCartney announced a licensing deal under which her lingerie and swimwear will be produced and distributed by ISA Spa, the Milan-based textile and apparel maker. » I want to read more and receive info from Stella McCartney

Cano Buys EuroSkins, Eurotard Dancewear

Rodrigo Cano of the Cano Group has purchased the company that produces EuroSkins shapewear and intimates as well as Eurotard Dancewear. The deal closed as of the start of September. » I want to read more and receive info from Cano Group

Escante Launches New Holiday/Valentine’s Line

Escante will be exhibiting at the second installment of Altitude Intimates, September 25 and 26th at the Paris Hotel in Las Vegas in booth #713. » I want to read more and receive info from Escante

Coconut Grove: 32 Years In Intimate Apparel

From its start in 1985, Coconut Grove Intimates has grown from a small family business to a major division of a public company (iFabric Corp.) on the Toronto stock exchange. » I want to read more and receive info from Coconut Grove

ROunderbum Launches Women’s Collection

ROunderbum, the underwear line that has established itself in the men’s market with a variety of styles that enhance the male physique, is bringing a similarly-themed collection for women to the U.S. market. » I want to read more and receive info from ROunderbum

LuminoGlow Lingerie Selling To U.S. Retailers

LuminoGlow, a high quality glow in the dark lingerie line, is, for the first time, bringing its collection to retailers across the U.S. » I want to read more and receive info from LuminoGlow

Bravissimo Adds U.S. Website, Plans Stores

Bravissimo, a 28-location lingerie chain in the U.K., has just launched its first web store targeted specifically at the American consumer, and has revealed a desire “to open more than one shop in the U.S.” » I want to read more and receive info from Bravissimo

NuBra: Providing Info To Consumers, Retailers

The managers at NuBra, a company that has specialized in adhesive bras for the past 15 years, emphasize the vital imporance of educating both retailers and consumers about the unique properties of their product. » I want to read more and receive info from NuBra

Victoria’s Secret, Pink June Comps Down 17%

Victoria’s Secret and Pink comparable store sales in North America fell 12% in June, with the company insisting that almost all of the decline was due to “the exit of the swim and apparel categories.” » I want to read more and receive info from Victoria’s Secret

Royce: Wire Free Bras And Nothing But

BODY associate publisher Ted Vayos interviewed Royce business development manager Francesca Fleming, who recently joined the firm. » I want to read more and receive info from Royce Lingerie

Wings Side Opening Panty ‘Necessary Item’

Wings Intimates is a small, new collection of side opening panties that began selling to the public in February. » I want to read more and receive info from Wings Intimates

Camo’s (Not Really So) Unexplainable Appeal

“Why would my customers be interested camouflage?” This is a question that many a retailer of intimate apparel might well ask. And the surprising answer is of particular importance to one wholesaler in the business. » I want to read more and receive info from Wilderness Dreams

NuBra ‘Ramping Up Digital Marketing Efforts’

While many new adhesive bras have recently entered the market, the NuBra has been available for 15 years. And now the company is expanding its digital marketing programs, making its bras an even stronger choice for retailers. » I want to read more and receive info from NuBra

Upbra: New Bra Styles And Millions In Sales

Upbra, the company that holds seven patents for user-adjustable lift and cleavage bras, is adding new styles and recording striking sales results. » I want to read more and receive info from Upbra

Exquisite Form Starts Shipping New Colors

BL Intimates has just started shipping Exquisite Form bras in a variety of new colors, according to corporate account manager Stephanie Bronk. » I want to read more and receive info from Exquisite Form

Aerie Comparable Sales Up 25% In First Quarter

Aerie comp sales were up 25% for the quarter ended April 29, 2017. This comes on top of a strong first quarter in 2016, when comp sales for the brand were up 32% compared to the first three months of fiscal 2015. » I want to read more and receive info from Aerie

Cleavage Couture: Lace-Up Adhesive Bra Source

The lace-up adhesive bra is a hot item right now, and recently launched Cleavage Couture is looking to position itself as a reliable source for retailers looking to carry the product. » I want to read more and receive info from Cleavage Couture

Ohhh Lulu: Interesting, Unique Lingerie Pieces

Ohhh Lulu is an interesting lingerie collection that is not widely available, launched by designer Sarah Norwood in 2010. » I want to read more and receive info from Ohhh Lulu

New White Rabbit NY Emphasizes Comfort

White Rabbit NY is a new collection of lingerie basics that had its trade show debut earlier this year. » I want to read more and receive info from White Rabbit NY

Boob Glue: Cleavage Enhancing Product

Boob Glue is a new product that duplicates some of the effects of a push up bra. Officially launched at the beginning of the year, it has been in development for much of the last decade. » I want to read more and receive info from Boob Glue

Naughty Naughty Is Ready To Try Wholesale

Terry Gilchrist is a talented intimates designer who has, with few exceptions, avoided the store channel since she started in 2009. Most of her Naughty Naughty Intimates have been sold direct to consumers on Etsy. » I want to read more and receive info from Naughty Naughty Intimates

Starline Adds Lines, Resurrects Print Catalogs

Starline recently launched three new collections, including the latest, “Fantasy Sports,” in March, is working on a bridal lingerie group for a September debut, and has added key employees, including a new VP of sales. » I want to read more and receive info from Starline

High Jinx: Marijuana-Themed Lingerie By DG

High Jinx, a marijuana-themed lingerie and apparel collection, was officially launched on April 20th (Weed Day) by DG Brands, which produces Dreamgirl lingerie and costumes. » I want to read more and receive info from High Jinx

Mapalé: Strong Roll-Out For New Spring Catalog

Mapalé, the multifaceted lingerie, resort wear, dance, swim and active wear brand, is about to launch a new spring 2017 catalog. The official release is scheduled for the Altitude Intimates show (April 2-4 at Planet Hollywood in Las Vegas), with a national mailing to follow. » I want to read more and receive info from Mapale

Palmetta Intros Brand To Retailers At Curve NY

An interesting newcomer to the recent Curve show in New York was Palmetta, an attractive brand produced in Russia and distributed out of the Chicago area. » I want to read more and receive info from Palmetta

Coquette Intros Its First Metal-Boned Corsets

Coquette has introduced, in its 2017 Main Collection, its “first ever metal-boned corsets,” in both regular and plus size versions according to spokesperson Heather Stockton. » I want to read more and receive info from Coquette

Sarafina Dreams About To Start Wholesaling

Sarafina Dreams is an intimates label that is just now making the transition from custom designs sold on Etsy to an expanded production model. » I want to read more and receive info from Sarafina Dreams

Shapeez Pioneered 1/2” Cup Sizing In 2006

Who pioneered the concept of half sizes for bras? It may not be the brand you are thinking — unless you were going to say Shapeez. » I want to read more and receive info from Shapeez

Wilderness Dreams: Expanding Retailer Base

Wilderness Dreams, the lingerie, swim and active brand that uses real camouflage patterns licensed from the hunting and outdoors industry, has found remarkable success in a wide variety of retail settings. » I want to read more and receive info from Wilderness Dreams

Night & Gale Lingerie: Ready to Grow Its Base

Night & Gale Lingerie is a new collection with a gently compelling, feminine and detailed look that seems to be on the verge of expanding its wholesale customer base. » I want to read more and receive info from Night & Gale Lingerie

Shapeez: Social Media Program For Retailers

Shapeez is heading into the new year with several interesting new developments in the works, including plans for “Before and After” social media events designed to build consumer traffic for its stores. » I want to read more and receive info from Shapeez

Hop Lun Has Great U.S. Expectations For Dorina

Hop Lun, the producer behind such brands as 6ixty 8ight, Scandale and Marie Meili, as well as a huge private label lingerie and swimwear operation, has great expectations in the U.S. market for its latest brand acquisition, Dorina. » I want to read more and receive info from Dorina

Amoralle Offers ‘Royal Luxury’ Robes, Lingerie

Amoralle, a “royal luxury” lingerie and ready-to-wear brand, originally based in Latvia, is looking to expand in the U.S., and plans an appearance at Curve New York in February. » I want to read more and receive info from Amoralle

Adina Reay: Luxury Lingerie In DD+ Sizing

Adina Reay, a new brand that is “very proud to be bringing the exciting design, sensuality and covetable nature of luxury lingerie to the DD+ market,” will be coming to Curve New York for the first time in February. » I want to read more and receive info from Adina Reay

Fit Fully Yours Adding Still More Color-Ways

Fit Fully Yours, the lingerie firm that specializes in full cup bras, continues to expand its offerings, most recently adding new color-ways to two of its most popular lines. » I want to read more and receive info from Fit Fully Yours

Sheergilt Looking To Expand Retail Presence

Sheergilt, a brand that has been selling intimates on its own website and to private label customers, is now looking to expand its sales to retailers. As part of that process it will be showing a Curve in February in New York. » I want to read more and receive info from Sheergilt

Kathy Ireland Hits $100 Million In Sales For PPI

The Kathy Ireland Intimates & Sleepwear collection has generated $100 million in total wholesale sales for PPI Apparel Group since it signed the license in 2011, according to the company. Product began shipping to stores in 2013. » I want to read more and receive info from PPI Apparel Group

New From UI Global: ‘Inspire Psyche Terry’

UI Global Brands CEO, designer, and founder Psyche Terry has launched her latest intimate apparel line. The “Inspire Psyche Terry” collection was itself inspired by “Psyche the Greek goddess of love and beauty,” explained its creator. » I want to read more and receive info from UI Global Brands

Fit Fully Yours: New Collections, New Colors

Fit Fully Yours, the lingerie firm that specializes in full cup bras, has just introduced two new collections. » I want to read more and receive info from Fit Fully Yours

Evae Evae: Luxury Fashion Lingerie Source

Evae Evae is an interesting new fashion and custom production resource in intimate apparel. » I want to read more and receive info from Evae Evae

Parfait Fall/Winter 2017: The Collection Expands

Parfait has added four new lines, as well as expanded several existing groups, as part of its Fall/Winter 2017 Collection. » I want to read more and receive info from Parfait

PVH Third Quarter Sales Rose 4%, Income Fell

PVH Corp. third quarter income fell to $126.2 million on total revenue of $2.244 billion, compared to income of $221.9 million on total revenue of $2.165 billion in the same quarter last year. » I want to read more and receive info from PVH Corp.

Victoria’s Secret, Pink November Comps +4%

Victoria’s Secret and Pink North American and U.K. comparable company-owned store sales rose 4% in November. When the direct business is added in for those areas, the increase was 5%. » I want to read more and receive info from Victoria’s Secret

Undie Couture: Growing Its Bralettes Collection

Total Stockroom, parent company to Coobie bras, has been finding success with its new collection of Undie Couture lace bralettes. It already offers three styles and will be “adding more in the near future.” » I want to read more and receive info from Total Stockroom

Nasty Gal Bankruptcy Hits Intimates Firms

When Nasty Gal, the prominent fashion retailer, filed for Chapter 11 bankruptcy protection last week, more than two dozen firms involved in intimate apparel were affected. » I want to read more and receive info from Nasty Gal

Victoria’s Secret, Pink October Sales Dip 1%

Victoria’s Secret and Pink comparable store sales in North America fell 1% in October and 2% in the fiscal third quarter ended October 29, 2016. When the direct business for both brands was added in, sales fell 2% in October and 1% in the third quarter. » I want to read more and receive info from Victoria’s Secret

Adore Me Selling At Lord & Taylor 5th Ave.

Adore Me, the online lingerie retailer, has begun selling its brand at Lord & Taylor’s Fifth Avenue Manhattan location as well as on LordandTaylor.com. Styles are priced at $39 to $49 for a bra and $11 for a panty. » I want to read more and receive info from Adore Me

Lela Rose Intimates Line Debuts At Lane Bryant

Lela Rose, the American ready-to-wear and bridal designer has just debuted “her first-ever intimate apparel collection in select Lane Bryant stores and on the brand’s website,” according to the retailer » I want to read more and receive info from Lane Bryant

Secrets To NightLift’s Growing Following

Since its creation a short time ago by a Beverly Hills plastic surgeon, as the “first and only sleepwear collection specifically designed to protect the breasts and décolletage during sleep,” the NightLift sleep bra has been gaining a growing and enthusiastic following. » I want to read more and receive info from NightLift

Mapalé Mailing Bigger Holiday/2017 Catalog

Mapalé is about to mail to the industry a greatly expanded fall, Christmas 2016 and Valentine’s 2017 catalog supplement. It is up from about 30 pages last year to about 125 this year. » I want to read more and receive info from Mapalé

Wilderness Dreams: New Aqua Line, Catalog

Wilderness Dreams, the lingerie and swim brand that utilizes authentic camouflage patterns in its styles, has just begun shipping a new collection: Mossy Oak Break-Up COUNTRY/Aqua lingerie. » I want to read more and receive info from Wilderness Dreams

Pink, Victoria’s Secret Store Sales Drop 2%

September sales dropped 2% at comparable Victoria’s Secret and Pink stores in North America. When the direct business for the two brands is added in, the results were flat to the same month last year. » I want to read more and receive info from Victoria’s Secret

Exquisite Form Expands Across Puerto Rico

BL Intimates has been successfully expanding its Exquisite Form business in Puerto Rico in recent years, and now hopes to be able to soon double its sales on the island. » I want to read more and receive info from BL Intimates

New Oksana Padded Bra From Fit Fully Yours

Fit Fully Yours has a new, bra, Oksana Padded, that features a three part padded cup with under-wire. The Canadian firm focuses on “exceptional fit and quality at a fair price,” offering a wide range of sizes from 30A to 46J. » I want to read more and receive info from Fit Fully Yours

PVH: Q2 Sales Up 4.5%, Income Down 11.4%

PVH second quarter sales rose 4.5% while net income fell 11.4%. Emanuel Chirico, chairman and CEO complained, “we continue to be pressured by weakness in traffic and consumer spending trends at our Tommy Hilfiger and Calvin Klein U.S. stores located in international tourist locations.” » I want to read more and receive info from PVH

Rigby & Peller Closes 2 Shops, Only 10 Remain

Rigby & Peller has closed two more stores, one in The Galleria mall in Houston, Texas, the other in the South Coast Plaza mall in Costa Mesa, California, dropping to just 10 locations in the U.S. » I want to read more and receive info from Van de Velde

Fashion Forms Videos Expected To Boost Sales

The launch of a series of instructional videos on how to use about 30 of its intimate apparel solutions products, as well as a bold new advertising program for the streets and subways of New York City, are some up the latest news items from Fashion Forms. » I want to read more and receive info from Fashion Forms

Victoria’s Secret, Pink August Comps Drop 2%

Victoria’s Secret and Pink comparable store sales in North America fell by 2% in August. When the direct business is added in, the numbers were flat compared to last August. » I want to read more and receive info from L Brands

Soma: Sales Rise, More Stores To Open Soon

Soma, the intimate apparel chain, reported a 0.7% comparable store sales gain for the 13 weeks ended July 30, 2016. » I want to read more and receive info from Soma

L Brands Execs Explain New Lingerie Strategies

L Brands executives faced extensive questioning from analysts about plans for the company’s lingerie brands during the conference call to discuss its second quarter results. Far less attention was given to the company’s other main business, Bath & Beauty Works. » I want to read more and receive info from Victoria’s Secret

Four La Senza Stores Opening Soon In U.S.

The opening of at least the first four La Senza lingerie stores in the U.S. is close at hand, with two located in seperate malls in Columbus, Ohio and one each in malls in Merrillville, Indiana and Orland Park, Illinois. » I want to read more and receive info from La Senza

Naked: Serra Exiting As VP Sales, Merchandising

Carlos Serra is exiting his position as vice president of sales and merchandising at Naked Brand Group, the company reported in filings with the SEC. His departure is effective as of July 31. » I want to read more and receive info from Naked Brand Group

Escanté: New Holiday, Valentine’s Catalog

Escanté has just completed its latest catalog, focusing on Holiday 2016 and Valentine’s 2017, and is shipping it to customers at the end of July. » I want to read more and receive info from Escanté

Mapalé Exhibiting At Surf Expo in September

Mapalé by Espiral announced it will be exhibiting at the Surf Expo Show in Orlando, Florida September 8 through 10, and reiterated that it will not be attending the International Lingerie Show (September 12 through 14) in Las Vegas. The latter information had previously been reported by BODY. » I want to read more and receive info from Mapalé by Espiral

UI Global Brands: New Name, Expanded Line

Urban Intimates has changed its corporate name to UI Global Brands and its intimates line to Inspire Psyche Terry. » I want to read more and receive info from UI Global Brands

Thalia Sodi Intimates Exclusive to Macy’s

Macy’s has expanded its extensive Thalia Sodi apparel and accessories collection to include robes, chemises and pajamas, which are now available from the store. » I want to read more and receive info from Macy’s

‘Oriental Victoria’s Secret’ Seeking Partners

Cosmo Lady, a large producer and retailer of intimate apparel in China, that referred to itself as the “Oriental version of Victoria’s Secret,” has announced it “will venture to overseas markets to seek global business partners.” » I want to read more and receive info from Cosmo Lady

Victoria’s Secret, Pink June Store Sales Up 4%

Victoria’s Secret and Pink comparable store sales in North America rose by 4% in June, ending a two month slide in which stores sales fell 3% in April and 2% in May. When the direct business for the two brands is combined with the stores, June sales were up 6% over the same month last year. » I want to read more and receive info from Victoria’s Secret

Delta Bets On Reversing Slide Of Top VF Brands

Delta Galil Industries, Ltd. signed a “definitive agreement” to purchase the "premium" brands in VF Corporation’s Contemporary Brands Coalition (CBC) for $120 million, according to the companies. The labels include 7 for All Mankind, Splendid and Ella Moss. » I want to read more and receive info from Delta Galil

Wear Ease: Success With Compression T, #915

Wear Ease has reported increasing success with its Compression T, style 915, designed for those who need to manage swelling in their torso caused by lymphedema, edema or surgery. » I want to read more and receive info from Wear Ease

Bravo Universal Looks To Expand U.S. Market

Bravo Universal, a solutions products firm BODY first interviewed at Curvexpo in New York in early 2014, and which is already selling in the U.S. as well as internationally, has announced plans to aggressively expand in this country. » I want to read more and receive info from Bravo Universal

Yandy.com Sold 15,000 ‘Everyday Sexy’ Bras

Yandy.com has launched a summer follow-up to its successful April “Everyday Sexy Bra Collection.” Bras in the new group retail for $15.95 or three for $33. » I want to read more and receive info from Yandy.com

Oh La La Cheri: New Trade Website In July

Oh La La Cheri, the Miami-based lingerie firm, is in the midst of an ambitious revamping of both its internal business management software as well as several aspects of the web platform that retailers use to interact with the company. » I want to read more and receive info from Oh La La Cheri

Vanilla: Polish Night Wear Firm’s First Curve

Vanilla Night & Day is a ten year old Polish intimates firm that will be making its first appearance at the upcoming Curvexpo show in New York (July 31-August 2). The firm specializes in nightdresses, chemises, pajamas, robes and dressing gowns. » I want to read more and receive info from Vanilla Night & Day

Fashion Forms Running Bra Ads On NYC Buses

Fashion Forms, the intimate apparel solutions products expert, is running ads on 75 New York City buses in the “trendy” and “shopping areas” of Manhattan during the month of June, according to Erika Defibaugh, an account executive at OUTFRONT media, who arranged the advertising. » I want to read more and receive info from Fashion Forms

Soma Comparable Store Quarterly Sales Up 0.5%

Comparable store sales at Soma rose half a percent in the first quarter, while sales dropped 4.2% for parent company Chico’s FAS (which also includes the brands Chico’s and White House Black Market). » I want to read more and receive info from Soma

Victoria’s Secret and Pink May Sales Fell 2%

Victoria’s Secret and Pink May comparable store sales in North America fell by 2%. When combined with those stores’ direct business the May decline was only 1%. » I want to read more and receive info from L Brands

Escanté Explains Its Busy April ILS Booth

“We want to bring the excitement back to ILS [the International Lingerie Show] and we feel very fortunate and appreciate the acceptance by our customers,” declared Deborah Herrera, president of sales at Escanté, when asked about her particularly busy booth at the most recent show in early April. » I want to read more and receive info from Escanté

Wilderness Dreams: First ILS Was A Success

Wilderness Dreams reported a successful experience at its first International Lingerie Show in April, and revealed plans for new and expanding lingerie collections to be introduced later this year. » I want to read more and receive info from Wilderness Dreams Lingerie

Shapeez: Growing Sales Through Store Education

Shapeez is expanding its multi-pronged effort to educate retailers about how to sell its shaping and slimming products as well as the larger issues of how to survive and grow in today’s rapidly changing retail environment. » I want to read more and receive info from Shapeez

Loveday London: Plans Return To NYC Curve

Luisa Loveday of Loveday London is returning to the Curvexpo show in New York (July 31 through August 2), and told BODY, in answer to emailed questions, that she is already selling to several retailers here and that the majority of her web traffic is from the U.S. » I want to read more and receive info from Loveday London

Mapalé: Lingerie Price Drop Boosts 2016 Sales

Mapalé, which is now the new name for the Espiral and AM:PM brands, is off to a strong start in 2016, the first year of its re-branding. » I want to read more and receive info from Mapale

DSNews Brings Luxury Label Ghiro To U.S.A.

DSNews, the new marketing and distribution company headed by Russ Kelly, has just signed an agreement with the Italian luxury underwear firm, Trucco Tessile, to launch its Ghiro brand in the U.S. » I want to read more and receive info from DSNews

Leg Apparel Producing Realtree Camouflage

Leg Apparel has a just added a new Realtree licensed collection of camouflage men’s underwear, women’s leggings, thermal fleece base layer underwear for both men and women, as well as accessories, jewelry, hats, and scarves. » I want to read more and receive info from Leg Apparel

La Vie en Orange: Panties From Old Shirts

La Vie en Orange, which launched in 2011, produces men’s and women’s underwear made from second-hand T-shirts.     » I want to read more and receive info from La Vie en Orange

Sock It To Me: Men’s Boxers, Women’s Panties

Sock It To Me, a company we have written about before, was at the Pool show as well as Magic in February with a new collection of men’s and women’s underwear with patterns that come from its large, existing collection of socks. » I want to read more and receive info from Sock It To Me

Victoria’s Secret, Pink Sales Up 4% In February

Victoria’s Secret and Pink comparable store sales in the U.S. and Canada rose 4% in February. Meanwhile during the month, the company opened two new locations, raising the total in the U.S. to 992. » I want to read more and receive info from Victoria’s Secret

Catanzaro Returning To April ILS In Vegas

French fetish designer Patrice Catanzaro will be back at the International Lingerie Show in Las Vegas (April 4-6) with several new apparel and lingerie collections. » I want to read more and receive info from Patrice Catanzaro

Wilderness Dreams: New Camouflage Pattern

Wilderness Dreams has added 14 new lingerie and swimwear styles in a new camouflage pattern called Mossy Oak Break-Up Country. » I want to read more and receive info from Wilderness Dreams Lingerie

Parfait: Fall/Winter 2016 Collection At Curve

Parfait, the full bust sister division to Affinitas, will be at Curvexpo with its Fall/Winter 2016 collection that includes “two brand new groups, four recolors and expanded sizing.” » I want to read more and receive info from Parfait

Conzelmann: First U.S. Trade Show In Years

After an absence from U.S. lingerie trade shows for more than a decade, German-based Karl Conzelmann GmbH & Co KG and its brands, Nina Von C and Like it!, will return to Curvexpo in New York later this month. » I want to read more and receive info from Karl Conzelmann

Affinitas: Fall/Winter 2016 Lingerie Groups

The Affinitas Intimates Fall/Winter 2016 collection brings to mind “crisp Autumn days and romantic evenings in,” according to a company spokesperson who noted the additions include “Three new groups and two re-colors.” » I want to read more and receive info from Affinitas

Victoria’s Secret, Pink Stores Up 7.2% For Year

Total sales at Victoria’s Secret and Pink stores in the U.S. and Canada were up 6.9% in the fourth quarter and 7.2% for the fiscal year ended January 30, 2016. Victoria’s Secret’s direct sales were up 15.2% in the last quarter and 3.5% for the year. » I want to read more and receive info from Victoria’s Secret

Badines: New French Brand At Curvexpo N.Y.

Badines is a new French brand that will be exhibiting at the New York Curvexpo show later this month. » I want to read more and receive info from Badines

Zoë Ayla: New Swim, Active, Intimates Label

Zoë Ayla is a new swimwear, activewear, intimates and dress label from E-Retail Society Ventures. “All our products are designed in Montreal and Hong Kong and manufactured in China,” according to Quinn Roukema, » I want to read more and receive info from Zoë Ayla

Knicker Luxe Expands Its Cotton Collection

Knicker Luxe, the Australian underwear brand, has expanded its collection for 2016 and will return to the Curvexpo show (first appearance, August 2014 in Las Vegas), in February in New York. » I want to read more and receive info from Knicker Luxe

NightLift: Wins Media Support, Adds Retailers

NightLift, the bra and lingerie collection created by a plastic surgeon to protect the breasts during sleep, has amassed an impressive collection of articles and endorsements from a variety of publications, shows and websites, ranging from Glamour to The Doctors talk show to the Huffington Post. » I want to read more and receive info from NightLift

Juana De Arco: One-Of-A-Kind Lingerie Pieces

Juana De Arco is a casual intimate apparel and clothing company that has been in business since 1998 out of Argentina, but has only been selling in the U.S. since 2014 and is now taking aggressive steps to expand here. » I want to read more and receive info from Juana De Arco

Amandev: New Luxury Sueded Silk Collection

Amandev, a small, new luxury lingerie collection based in New York, will make its “first presentation to the retail world” at the Salon International de la Lingerie in Paris later this month and then at the Curvexpo show in Manhattan in February. » I want to read more and receive info from Amandev

Victoria’s Secret Sales Up 8% In December

Victoria’s Secret and Pink company owned, comparable store sales in the U.S. and Canada rose 8% in December. Year to date those stores were up 6%. Victoria’s Secret direct sales were up 14% in December and 2% year to date. » I want to read more and receive info from Victoria’s Secret

Chasney Beauty Looking To Enter U.S. Market

Chasney Beauty, a brand based in Hong Kong, is looking to expand its business in this country and will be at the New York Curvexpo show for the first time in February. » I want to read more and receive info from Chasney Beauty

Wilderness Dreams: The Appeal Of Camouflage

Wilderness Dreams, the intimates and underwear collection that utilizes camouflage patterns, is adding new styles in 2016 for women and men, and continues to expand both the number and type of retail locations in which it sells. » I want to read more and receive info from Wilderness Dreams Lingerie

Sassy Chassis Adding Styles For Curve 2016

After introducing Sassy Chassis at the Curvexpo show in Las Vegas in August, owner Susan Piontek plans to return for the New York shows in Feburary and August. » I want to read more and receive info from Sassy Chassis

Aerie Up 21%; In Switch Plans Many More Stores

Aerie intimate apparel comparable store sales rose 21% in the third quarter after rising 18% in the second quarter. For the year the brand is up 17%. Now, instead of closing stores it plans to open more. » I want to read more and receive info from Aerie

Innovations Help Grow Sales At Oh La La Cheri

Oh La La Cheri, the lingerie design firm based in Florida, has been growing steadily, but 2015 has been “a record year” according to founder Nicolas Attard. » I want to read more and receive info from Oh La La Cheri

Shapeez : New Photos, POP Items For Demee

Shapeez is expanding its collection of support materials for its new Demee push up bra and will also soon introduce a longer version of its latest creation. » I want to read more and receive info from Shapeez

Mapalé: Strong Positive Reaction To New Brand

Mapalé has enjoyed a strong positive response from retailers since parent company Grupo Espiral made the decision last summer to combine its labels, which also include AM:PM, under the new brand name. » I want to read more and receive info from Espiral

Victoria’s Secret Stores Up 5% In October

Victoria’s Secret comparable store sales were “expected” to be up 5% in October and “total sales at Victoria’s Secret Direct, which are not included in comparable store sales, are estimated to be up about 7%,” according to parent company L Brands, Inc. » I want to read more and receive info from Victoria’s Secret

Rihanna, Selena Gomez Perform On VS Show

Entertainers Rihanna, Selena Gomez and the artist “The Weeknd” are scheduled to perform on The Victoria’s Secret Fashion Show, which will broadcast Tuesday, Dec. 8 on CBS. » I want to read more and receive info from Victoria’s Secret

Leto: Apparel Firm Adds Intimates Collection

Leto, an established apparel producer, launched a new intimates collection in July. And, as the Curvexpo show kicked off its first edition at the back of the Las Vegas Convention Center, Leto was exhibiting the new line at a booth nearby in Magic’s central hall. » I want to read more and receive info from Leto

Andres: High Quality Silk Intimates Resource

Many specialty lingerie stores have reported they have been searching for a new source of high quality silk intimates ever since the recent closing of a certain well-known label. » I want to read more and receive info from Andres

Anita Begins Selling To Consumers On Website

Anita has finally joined the host of other lingerie wholesalers who are now retailing on their own websites. BODY had reported the company was planning such a move back on July 2. » I want to read more and receive info from Anita

Felina Launching New ’UnVeiled’ In November

’UnVeiled by Felina’ is a new lingerie brand soon to be launched by the California-based firm. The introduction is scheduled for November market week according to party invitations mailed to the industry this week. » I want to read more and receive info from Felina

Undies.com: Retailing Plethora Of Bras, Panties

A new retail lingerie website has launched: Undies.com. Though it only offers moderately priced bras and panties to start, there are hundreds of colors, prints and styles. » I want to read more and receive info from Undies.com

Victoria’s Secret, Pink September Sales Up 9%

Victoria’s Secret and Pink comparable store sales in North America rose 9% in September. Victoria’s Secret Direct sales were up 3%. » I want to read more and receive info from Victoria’s Secret

Naked: Spending Big On Sports Star, Plans More

Naked Brand Group, already significantly invested in using NBA star Dwyane Wade to promote its under wares, has now moved in the direction of using additional sports figures in the same effort. » I want to read more and receive info from Naked Brand Group

Body Hush: “A Better Investment” For Stores

In mid 2014 Fersten Worldwide, a leading supplier of decorated women’s and men’s apparel, outerwear and headwear for the promotional market, purchased Body Hush shapewear. Since then, with a strong partner behind it, the brand has be growing in both the U.S. and Canada. For this interview, BODY talked with Jimena Rosas about how her shape wear is, in her words, “a better investment” for retailers. » I want to read more and receive info from Body Hush

Hanes Hosiery: 2015 Styles Include X-Temp

In late September, Hanes Hosiery launched its fall 2015 collection which includes its new “X-Temp technology and solution based sheers, tights and leggings that compliment women of every age, nationwide.” » I want to read more and receive info from HanesBrands

Intimacy, Now Rigby & Peller, Shrinks To 14

Intimacy stores have been “re-branded as Rigby & Peller as from 15 September,” according to the U.S. retail chain’s parent Van de Velde. In addition, one of the former Intimacy locations in Scottsdale has recently been closed, reducing the chain to 14 (from 15 in early July). » I want to read more and receive info from Van de Velde

Vanity Fair Europe, Perceva Still In Talks

The new manager at Vanity Fair Brands Europe (VFB), a division of Fruit of the Loom and Berkshire Hathaway, reported over the weekend that negotiations are continuing but have not yet concluded in the possible sale to Perceva, a French investment group. » I want to read more and receive info from Fruit of the Loom

Sales More Than Double For Naked Brand Group

Naked Brand Group sales more than doubled to $361,043 in its second quarter ended July 31, up from $164,986 in the same period last year. Meanwhile the company reported a net loss for the period of $3.140 million, down from a loss of $29.033 million for the same period last year. » I want to read more and receive info from Naked Brand Group

Victoria’s Secret Fashion Show December 8th

The Victoria’s Secret Fashion Show will broadcast Tuesday, December 8th (10:00-11:00 PM, ET/PT) on CBS. The show debuted in 1995 and has taken place in Cannes, Los Angeles, Miami and, most recently, London. This year it is being produced in New York City. » I want to read more and receive info from Victoria’s Secret

August Victoria’s Secret, Pink Comp Sales Up

Comparable store sales at Victoria’s Secret stores (including Pink) in the U.S. and Canada rose 6% in August while sales at Victoria’s Secret Direct rose 2%. Year-to-date, the stores are up 4%, but Direct is down 4%. » I want to read more and receive info from Victoria’s Secret

Catanzaro Celebrates At Montreal Fetish Event

Patrice Catanzaro will not take his usual booth at the International Lingerie Show in Las Vegas because the show this year conflicts with The Montreal Fetish Weekend, a six day affair where the French fetish designer is always a major participant. » I want to read more and receive info from Patrice Catanzaro

The Shapeez Secret Ingredient Is...Comfort

“There are many reasons women come to Shapeez: great support, the elimination of bulges and back fat, the shaping of the waist and a much smoother and cleaner look in clothing. But the reason that they stay with Shapeez has a lot to do with comfort,” declared founder Staci Berner, pointing to a host of unsolicited customer comments about her growing collection of patented bras. » I want to read more and receive info from Shapeez

Knock Out!, Foundation For Women’s Cancers

Knock out!, the maker of solution “Smart Panties” and a collection of Mighty Nighties sleepwear products announced “10% of all Lilac sales go to the Foundation For Women’s Cancers (cancer below the belt).” » I want to read more and receive info from Knock out!

Mapalé: The New Name For Espiral & AM:PM

Grupo Espiral, the company behind that lingerie and the AM:PM resort, beach and swim label, is combining both into a single brand name: Mapalé. The first look at the new logo and company images will be the International Lingerie Show which opens Monday in Las Vegas. » I want to read more and receive info from Espiral

Ann Deal: Why Fashion Forms Moved To Texas

“We’ve grown so much. We had to move,” declared Ann Deal, owner of Fashion Forms, the leading specialty bra and solutions product maker, explaining to BODY the company’s reasoning behind its move to Austin, Texas from California. » I want to read more and receive info from Fashion Forms

Victoria’s Secret & Pink Stores Up 2% In July

Victoria’s Secret and Pink North American company-owned comparable store sales were up 2% in July, 3% in the second quarter and 4% year-to-date compared to the same periods last year. » I want to read more and receive info from Victoria’s Secret

Exquisite Form Begins Shipping Wirefree Bra

Exquisite Form has just started shipping its new “Wirefree Back Close Bra With Comfort Lining” to retailers. Style #51062048 is offered in white in sizes 38-44C, 38-44D and 38-44DD and has a suggested retail price of $26. » I want to read more and receive info from Exquisite Form

Income Drops 86.5%, Sales 14.8% At Calida

Calida Group, the Swiss firm that owns both the Calida and Aubade underwear and intimates brands, reported net income in the first half of 2015 dropped 86.5% to 700,000 Swiss francs, CHF, (about $728,703) at current exchange rates) while sales fell 14.8% to 168.1 million CHF (about $175 million). » I want to read more and receive info from Calida Group

Fashion Forms Will Move To Austin In Fall

Fashion Forms, a leader in intimate apparel solutions products, will move from its long time home in Ventura, California to Austin, Texas this fall. It will also add “40 staff and operations positions” at the new location. » I want to read more and receive info from Fashion Forms

Attendance Declined Sharply At Paris Show

Attendance at the just-completed Paris Mode City (July 4-6) dropped significantly in comparison to recent years, while at the sister Interfilière textile show, visitor attendance remained even. » I want to read more and receive info from Paris Mode City

CMK Distinctive Brands Web Platform Goes Live

CMK Distinctive Brands, the marketing and distribution company headed by industry veteran Cynthia Kelly, has just launched an innovative wholesale lingerie ordering platform. » I want to read more and receive info from CMK Distinctive Brands

The Giving Bride Finds Itself A Profitable Niche

The Giving Bride returns to the Curve show in New York in August, with “several new styles, including new nightgowns, in response to retailers’ requests,” owner Maggie Gillette told BODY. “We will also be adding new color ways and new metallic laces to some of the products that have been our best sellers in the prior seasons.” » I want to read more and receive info from The Giving Bride

Tallulah Love To Expand Focus On U.S. Market

“Curve marks Tallulah Love’s formal launch into the US market,” explained Michelle Taylor, the founder of the U.K.-based lingerie collection. “The interest we received from U.S. retailers who visited our stand at Salon International de la Lingerie in Paris gave us confidence to commit to the U.S. market and we are very excited to be taking this strategic step.” » I want to read more and receive info from Tallulah Love

Oh La La Cheri Debuts ‘Designer Collection’

Oh La La Cheri has created The Designer Collection, which incorporates and replaces its existing Boutique and Curves divisions. The move is meant to emphasize that its customers are hungry for the latest and best in lingerie fashion, no matter what size they happen to be. » I want to read more and receive info from Oh La La Cheri

Kisskill Returns To NYC Curvexpo In August

Kisskill, the Melbourne-based lingerie firm, has been expanding gradually in the U.S. since its launch in 2013. And the firm, with its exotic and luxurious collection, returns to Curvexpo in New York in August with several new styles. » I want to read more and receive info from Kisskill

Jockey Increases Promos For Skimmies Shorts

While Jockey has offered a version of its Skimmies “slipshort” for several years now, it is increasing its promotional activity for the product with a series of online videos and illustrations. Skimmies provide extra coverage under skirts and prevent chafing and static cling. » I want to read more and receive info from Jockey

Dominique: New Racer Back Front Close Bra

Dominique Intimates is now shipping its new racer back front close bra, and owner Michael Chernoff reported, “We are very excited as the initial feedback from our retailers has been extraordinary.” » I want to read more and receive info from Dominique Intimates

Victoria’s Secret, Pink May Store Sales Up 5%

Victoria’s Secret May comparable store sales in North America increased 5%, while the online and catalog direct business for the brand decreased by 3% compared to the same month last year. » I want to read more and receive info from Victoria’s Secret

Soma Comparable Store Sales Up 6.5% In Q1

Soma comparable stores sales rose 6.5% for the 13 weeks ended May 2. In addition, the intimate apparel chain opened a net three new stores during the quarter, raising the total number to 280 (of which 17 are outlet stores). » I want to read more and receive info from Soma Intimates

Exes and Ohs: Lingerie For Every Body Type

Exes and Ohs Intimates is a lingerie collection specifically created to accommodate a wide range of body types, including a variety of difficult to fit silhouettes. » I want to read more and receive info from Exes and Ohs Intimates

Exquisite Form Intros 3 New Shaping Briefs

Exquisite Form, the brand specializing in “fuller bras,” is, for the first time, offering three versions of a shaping brief. Distributed in the U.S. by BL Intimates, the briefs will be sold in two-packs with a suggested retail price of $20. » I want to read more and receive info from Exquisite Form

Bandelettes: More New Stores Speeds Growth

Sales for Bandelettes, the anti-chafing thigh bands, have been expanding rapidly in 2015, with continued growth coming as more store have decided to offer the product. » I want to read more and receive info from Bandelettes

aerie: Doing Great, May Close Even More Shops

Sales at aerie were up 12% for the quarter ended May 2, 2015, but parent company American Eagle Outfitters revealed that it may now close as many as 25 of its lingerie stores this year, instead of the approximately 20 it said it would close during an analyst conference call in March. » I want to read more and receive info from aerie

Agent Provocateur: Grows Too Fast To Sell

Agent Provocateur’s rapid recent sales growth and future potential has convinced its owners to keep building the business rather than sell it, a spokesperson told BODY. » I want to read more and receive info from Agent Provocateur

Panache Launches Its Own “Real Women” Ads

Panache, the UK-based lingerie firm, launched an advertising campaign, “Modeled by Role Models,” that features six women who reveal their admirable life accomplishments and promote their causes while wearing underwear. » I want to read more and receive info from Panache

Shapeez: Many Factors Lead To Steady Growth

Shapeez is off to a strong start for 2015, despite the cold winter in some parts of the country, and there are several indications that the growth will continue. “Our year has been going very well,” said CFO David Berner. “Our numbers are up in both the U.S. and Canada, our two key markets.” » I want to read more and receive info from Shapeez

Psycho Bunny: Women’s Intimates & Loungewear

The Apparel Partnership Group (APG), which launched a licensed collection of Psycho Bunny men’s underwear, loungewear and apparel early last year has now expanded its offerings to include a women’s collection that “consists of a few small capsules of both intimates and loungewear,” according to Matthew Healy, president and CEO. » I want to read more and receive info from Apparel Partnership Group

Victoria’s Secret Sales Rise 8% In First Quarter

Comparable Victoria’s Secret store sales in April in North America “were flat to last year driven by the timing shift of Easter versus last year,” according to Amie Preston, chief investor relations at parent company L Brands. Meanwhile, “at Victoria’s Secret direct, April sales decreased by 10%, as significant growth in core categories was more than offset by the exit of apparel.” » I want to read more and receive info from Victoria’s Secret

Shibue Couture Supplies Pageants, Fashion Week

Shibue Couture announced it will supply official products for the 2016 Miss California USA and Miss California Teen USA pageants, and the items will be “featured on the red carpet, main stage, runway and worn by the contestants.” » I want to read more and receive info from Shibue Couture

Despite Big Loss Naked Pushing Aggressively

Naked Brand Group, the underwear and intimates firm where Carole Hochman became CEO in mid 2014, reported a loss of $21,078,265 on sales of $557,212 for the year ended January 31, 2015. More than half of this deficit is composed of “substantial non-cash losses associated with the derivative accounting in connection with” a private placement offering last year to raise capital for the firm. » I want to read more and receive info from Naked Brand Group

Bumbrella Adds Book, Video To Explain Itself

The company that produces the bumbrella, the half slip with panty built in, has created an attractive new 17-page brand book and an informational video to explain and show off the product. » I want to read more and receive info from Bumbrella

Starline: New Role Playing Fetish Lingerie

Starline introduced a role playing group, the Fetish Lingerie collection, at the recent International Lingerie Show in Las Vegas. It joins the company’s existing costume and corset collections. » I want to read more and receive info from Starline

More Stores, New Rep For Patrice Catanzaro

The International Lingerie Show (ILS), which concluded at the start of April, “was a very good show for us” according to French fetish designer Patrice Catanzaro. » I want to read more and receive info from Patrice Catanzaro

Heidi: Lower-Price Line Exclusively At Macy’s

Bendon has offered the Heidi by Heidi Klum Lingerie collection to Macy’s on an exclusive basis. The lower-priced line is part of the celebrity’s overall brand, which also includes a men’s label, HKMAN. » I want to read more and receive info from Bendon

Yandy Uses Frederick’s Bankruptcy To Crow

Chad Horstman, the founder and CEO of Yandy.com, a leading retailer of intimate apparel, has taken the unusual step of distributing a statement citing the bankruptcy of Frederick’s of Hollywood to promote his own company. » I want to read more and receive info from Yandy.com

Frederick’s Bankruptcy Hits Lingerie Makers

When Frederick’s of Hollywood filed for bankruptcy Sunday, it listed four lingerie wholesalers among it 30 largest creditors. And it revealed that it already has an offer of $22.5 million from Authentic Brand Group for its remaining inventory, shared revenue from future licensing opportunities and the right to run its online store, which will remain open during bankruptcy proceedings. » I want to read more and receive info from Frederick’s of Hollywood

Agent Provocateur Shop Opening In Manhasset

Agent Provocateur is about to open its 20th location in the U.S., a 700 square foot shop in the Americana mall in Manhasset, Long Island, on about April 22nd. Yet another location is planned for later this summer, a 990 square foot shop in The Mall Short Hills in New Jersey. » I want to read more and receive info from Agent Provocateur

Frederick’s Closing All Stores, Remains Online

Frederick’s of Hollywood has decided to close not some but all of its stores. A notice posted on the company’s “Store Locator” page stated, as of April 15, “We no longer have store locations. Our online store offers the same selection of products.” » I want to read more and receive info from Frederick’s of Hollywood

Triumph Finds Way To Lure Young Customers

Triumph has created a clever way to lock up customers at an early age. A cynic might call it an innocent version of what tobacco giant R. J. Reynolds was doing with the cartoon character Joe Camel in the late 1980’s and early ‘90’s to lure children to its products. » I want to read more and receive info from Triumph

Sales Dip At Aubade, Calida As Parent Grows

2014 sales dropped slightly at both Calida and Aubade, the underwear and intimate apparel divisions of Calida Holding AG, as the Switzerland-based parent company completed its majority takeover of the Lafuma Group, a producer of surfing, skiing, climbing and other outdoor products. » I want to read more and receive info from Calida

Intimacy Stores Losing Money For Van de Velde

The Intimacy chain of lingerie stores lost money for its parent company for the first time in 2014, and as a result of continuing declines there, the publicly trade lingerie firm Van de Velde was forced to register an impairment charge of 31.4 million euros. » I want to read more and receive info from Van de Velde

Early Easter Helped VS March Sales Rise 9%

March Victoria’s Secret and Pink comparable store sales in the U.S. and Canada were up 9% over the same month last year, while Victoria’s Secret Direct sales fell 2% during the same period. » I want to read more and receive info from Victoria’s Secret

Cacique Scores Points At The Expense Of VS

Score a win for Cacique, the plus size lingerie brand from Lane Bryant, that has challenged Victoria’s Secret’s definition of sexy lingerie in its new “I’m No Angel” advertising campaign. The American media — and social media — have enjoyed watching Cacique throw down the gauntlet. » I want to read more and receive info from Lane Bryant

’Heavy Metal’ Is Theme For Parfait A/W 2015

“Heavy metal” is the theme of Parfait’s new Autumn/Winter 2015 collection. The full-busted bra specialist is sister brand to Affinitas. » I want to read more and receive info from Parfait

PVH Says Calvin Klein Driving Sales Growth

PVH Corp. reported a dramatic rise in earnings for the year and fourth quarter ended February 1, 2015. And, in a conference call to discuss the results, CEO Manny Chirico spent much time discussing the contribution, over the past year and going forward, of the Calvin Klein brand and underwear. » I want to read more and receive info from PVH

Gilly Hicks Brand About To Disappear Forever?

While not surprising, it seems that the Gilly Hicks lingerie brand is now officially dead. Joanne Crevoiserat, EVP and CFO at parent company Abercrombie & Fitch Co., speaking recently on the conference call to discuss Q4 2014 results, said, “we decided during the quarter that we would wind down that business in 2015.” » I want to read more and receive info from Gilly Hicks

Aerie for Yellowberry: New Tween Collection

Aerie launched, at the end of March, Aerie for Yellowberry, a nine piece “collaborative bra collection for girls 11 to 15” announced the company, which is the intimates division of American Eagle Outfitters. » I want to read more and receive info from Aerie

Vast Color Choices Set Coobie Intimates Apart

Bras in lollipop red, margarita green, periwinkle, sea foam, Bahama blue, pomegranate, endive, mocha and peony....and dozens more shades. “We offer a crazy amount of color choices,” admitted Adam Slater, owner of Total Stockroom, explaining one of the key selling points of his Coobie intimates line. All these hues allow retailers “to satisfy their customers’ needs.” » I want to read more and receive info from Coobie

Envy Menswear & Baci Lingerie Coming To ILS

Baci Lingerie and Envy Menswear will both be in booth 203 at the upcoming International Lingerie Show in Las Vegas at the end of the month, and both collections will feature many new styles. » I want to read more and receive info from Baci Lingerie

Aerie Closing 20 Stores, Despite Strong Results

Even though Aerie, the intimates division of American Eagle Outfitters (AEO), has been outperforming recently, its parent plans to close an additional 20 lingerie shops in 2015, continuing a process that, by the end of the year, will have cut the total number by about half since the end of 2011. At the end of that year there were 158 Aerie stores; by the end of 2015 there will be about 81. » I want to read more and receive info from Aerie

NightLift: Revolutionary New Sleep Bra Styles

One exhibitor that provoked a good deal of interest and conversation at the recent Curvexpo in New York was NightLift, showing a bra, babydoll and bra-camisole, all specifically designed by a plastic surgeon to provide maximum support for the breasts during sleep. » I want to read more and receive info from NightLift

Patrice Catanzaro Brings Latest Collections to ILS

Patrice Catanzaro, the French fetish designer, will return again to the International Lingerie Show at the end of the month (March 30 through April 1) with a range of styles, including his latest collection for women: Tome 12. » I want to read more and receive info from Patrice Catanzaro

February Offprice Show In Vegas: Largest Ever

The Offprice Show reported it fielded the largest exhibition space in its 20 year history at the recent event in Las Vegas, with a 132,000 net-square-foot show floor. In addition it reported an attendance of “8,460 retailers,” a 5.5% increase over the show last year. » I want to read more and receive info from Offprice Show

Espiral & AM:PM: Off To Strong Early Start

Espiral and its sister brand, AM:PM, mailed the catalogs for the two collections earlier than ever this year (BODY received the catalogs in early February) and “the reaction was overwhelming,” according to Angela Escobar, who co-owns the brands with her husband Pablo Tobon. » I want to read more and receive info from Espiral

La Perla’s Houston Shop To Be Its First In Texas

La Perla is planning to open its first store in Texas this spring at The Galleria in Houston. According to the mall, the shop “will be located on street level near Neiman Marcus.” » I want to read more and receive info from La Perla

Shapeez Expands Again: Adds New Demee Bra

Shapeez continues to expand its extensive collection of bras and shaping garments. The latest introduction is The Demee, which comes in both a short and long version. » I want to read more and receive info from Shapeez

harMonica At Curve With Panties & Bralettes

Monica Ditzler started “making panties and selling to friends” in 2007 as a sideline to her full time design jobs in girl’s apparel and denim. For the past few years she has also been selling on Etsy.com, and now will be exhibiting her Spring/Summer 2015 collection of intimate apparel, harMonica Design, at the upcoming Curvexpo in New York. » I want to read more and receive info from harMonica Design

Bandelettes: New Anti-Chafing Thigh Bands

Bandelettes are patent-pending, anti-chafing thigh bands introduced by a Staten Island-based company over two years ago. Now that the firm has established a growing direct-to-consumer business, and has lined up two big internet retailers, it will exhibit at its first trade show, the upcoming Curvexpo in New York. » I want to read more and receive info from Bandelettes

Italian Seamless Maker Seeks U.S. Expansion

The Norman Group, a large Italy-based seamless producer, will attend Curvexpo in New York, its first time for the show, looking to expand sales in the U.S. for two of its many brands, ControlBody and Intimidea. » I want to read more and receive info from The Norman Group

’Love Stories’: New Dutch Intimates Label

Love Stories is a new Dutch intimates and apparel line that is bringing to the upcoming Curvexpo show in New York, its F/W 2015 collection, as well as “our newest collection Cirque de la Nuit.” » I want to read more and receive info from Love Stories

jKNIX: Fast Launch For Former Boutique Owner

With the help of almost a decade of experience as a women’s boutique owner, Jill Carrade seems to have gotten her intimates and activewear line, jKNIX, a “small start up,” in her words, off and running faster than many new brands. » I want to read more and receive info from jKNIX

Parfait: New Styles & Colors For F/W 2015

Parfait, the full bust lingerie brand, has added new colors and styles to its Autumn/Winter 2015 collection. “Earthy, metal-inspired hues are seen throughout three new ranges as well as six new recolors, ranging from pewter and black/silver to Java and charcoal,” according to a spokesperson. » I want to read more and receive info from Parfait

Agent Provocateur Sales Rose 36% In Latest Year

Agent Provocateur sales rose 36% for its fiscal year ended March 29, 2014, from “£39m to £53.1m” (or from about $59 million to about $80 million at current conversion rates) according to a company release. “For the second year in succession, EBITDA increased by over 50% year on year, growing from £6.2m to £9.6m” (about $9.4 million to about $14.5 million). » I want to read more and receive info from Agent Provocateur

Baci Lingerie Reports Successful ANME Show

Baci Lingerie and Envy Menswear reported a successful showing at the Adult Novelty Manufacturers Expo (ANME) Founders Show in Burbank, CA in January. “New collections and POS materials were met with excitement for an energized start to the new quarter,” according to a spokesperson. » I want to read more and receive info from Baci Lingerie

U.S. Launch Successful, Ana Grant Adds Sizes

Ana Grant, the moderately-priced Canadian brand that launched in the U.S. last year, has just expanded its size range of its Daisy T-shirt bra to include DD, DDD and G. It has also expanded sizing on its strapless, Symphony bra to DDD. » I want to read more and receive info from Ana Grant

Bumbrella: Panty+Slip Combo In March Launch

A new product combining the “comfort of a well-fitting panty with the convenience of an attached mini slip” called “bumbrella” (the designer does not capitalize the name) arrives in the market in March. It is the 2012 patent-pending invention of Tara Gallagher, founder of CiCi Soleil Ltd. » I want to read more and receive info from bumbrella

Knock out! Introduces The "Sky Collection"

Knock out! is introducing the “Sky Collection” of three sky blue panty and two sleepwear styles for end of February delivery. » I want to read more and receive info from Knock out!

Challenge Of Launching In The Luxury Sector

Madame Aime, the luxury intimates brand introduced last summer, stands out as something of a test case as to the viability for bras retailing for $280 to $320 as well as the sustainability of the practice of actually making lingerie in France (as opposed to “designing” it there and producing it elsewhere). » I want to read more and receive info from Madame Aime

Shirley of Hollywood: New Distributor For UK

Shirley of Hollywood has a new, exclusive distribution agreement with Alterego for the UK and Ireland. Previously Shirley was distributed exclusively by Veritus UK Limited in the UK. » I want to read more and receive info from Shirley of Hollywood

Lou: CMK Taking Over U.S. Sales, Distribution

CMK Distinctive Brands has taken over the “import and distribution of Lou,” as well as providing other marketing services for the brand in the U.S. Krista Tonra is no longer working with the brand and “the office at the Fruit [of the Loom] space [in Manhattan] has been closed” according to Russ Kelly of CMK. » I want to read more and receive info from Lou Lingerie

‘Altered Chronology’ For Retail At Triumph

Some recent changes at the U.S. division of Triumph International, including a modification of its retail strategy, were confirmed in an email message from John Gorman, a company manager for North America. » I want to read more and receive info from Triumph

Golyta Releases Hauty Collection For 2015

Golyta, parent company to a number of intimates brands, has released the 2015 Hauty collection. The sexy, strappy brand was originally launched in 2014. » I want to read more and receive info from Hauty

Gym Membership Up? So Are Knock Out! Sales

In 2014, over 58.8 million people utilize gyms each year and the industry is growing according to the Bureau of Labor Statistics. How does this affect underwear? » I want to read more and receive info from Knock out

Affinitas 2015: ’Dark Romance,’ DDDD Sizes

Affinitas, a lingerie firm offering a broad array of styles, previewed some of the new products, colors and size extensions it will be rolling out to customers for Autumn/Winter 2015. » I want to read more and receive info from Affinitas

’Premium’ Corsets Make 2014 Daisy’s Best Year

“We paid a lot of attention to our retailers that clearly wanted a higher quality product,” said Daisy Corsets owner Mark Reynolds, in explaining the key reason 2014 turned out to be his company’s “strongest year yet.” » I want to read more and receive info from Daisy Corsets

So Why Does Ann Deal Love The Red Carpet?

Every time a female celebrity steps on to the red carpet wearing a dress that reveals almost too much, there is one woman who celebrates, no matter what the event or who designed the garment. That woman is Ann Deal, the owner of Fashion Forms. » I want to read more and receive info from Fashion Forms

Q-T and Crème Bralée: 10% Off For Valentine’s

The holiday of romantic love and sweet sensations, Valentine’s Day is known for giving thoughtful cards, lavish flowers, and dreamy presents for that special someone. Celebrate love with a gorgeous set of intimates from Q-T Intimates and Crème Bralée Intimates. For the month of February, Q-T Intimates and Crème Bralée Lingerie are offering a special promotion to retailers: 10% off any 10 pieces of our red, pink, or sexy styles. » I want to read more and receive info from QT Intimates

Soma Reports 22nd Qtr. Of Comp Store Growth

Soma Intimates recorded its “22nd consecutive quarter of positive” comparable store sales,” expects to open a net 31 new stores by the end of this year and “19 to 22” in 2015, and is projecting to eventually have open “600 plus” Soma stores. This information came from executives at parent company Chico’s FAS, Inc. as they commented on the firm’s third quarter 2014 financial results. » I want to read more and receive info from Soma

Patrice Catanzaro Set To Launch ‘Tome 12’

Patrice Catanzaro, the French fetish designer, discussed his new collection, Tome 12, scheduled to launch at the upcoming Salon International de la Lingerie in Paris, January 24 through 26. » I want to read more and receive info from Patrice Catanzaro

Fit Fully Yours Launches New Colors & Styles

Fit Fully Yours, a firm that has grown rapidly by specializing in attractive bras in the fuller cup sizes, has just launched a new group, the Gloria Collection. » I want to read more and receive info from Fit Fully Yours

Soma Says No Violation Of Wink Bra Patents

Chico’s FAS, the firm that owns the Soma lingerie brand and stores, asked a U.S. district court in Florida in mid-November, for a declaratory judgment dismissing claims of patent infringement by Wink Intimates, a Canadian firm. Chico’s also asked the court to prohibit “defendants from making further claims of litigation against Chico’s for patent infringement” and to award “Chico’s its attorneys’ fees and costs.” » I want to read more and receive info from Soma

Clover Group Close To Naming Dyeing Partner

Angie Lau, CEO at Clover Group, a large Asian producer of intimate apparel, told BODY over tea in the lobby of the Pierre Hotel in November that she was close to announcing a U.S. partner for the new Go! Color bra dyeing process announced last summer at the Paris Mode City lingerie show. » I want to read more and receive info from Clover Group

Nasty Gal Opens First Store In Hollywood

Nasty Gal, the online store that offers a wide range of apparel from dresses to coats (as well as an extensive collection of swimwear and lingerie), has just opened its first retail location at 8115 Melrose Avenue in Hollywood. » I want to read more and receive info from Nasty Gal

Baci: Store Winners & New ’Dreams Volume 3’

Baci Lingerie announced the top three winners of its “Dreams Retail Display Contest,” and at the same time released “Volume 3” of its Dreams role playing costumes. » I want to read more and receive info from Baci Lingerie

Leg Avenue’s Amy Tsai: ‘Best Has Yet To Come’

Over the years, we at BODY, as well as the rest of the industry, watched the Tsai family grow Leg Avenue from a tiny brand to one of the very largest in the lingerie, hosiery and costume arena. Indeed, the Los Angels Times reported sales at the firm had risen to $87 million in 2010. » I want to read more and receive info from Leg Avenue

Sales Must Be Good For $2 Million Brassieres

Sales must be good for $2 million bras. Otherwise, why did Victoria’s Secret make two of them for its upcoming televised fashion show December 9th? » I want to read more and receive info from Victoria’s Secret

Impala Takes Large Stake In Maison Lejaby

In a press release October 17, the French investment group Impala announced that it had made a significant investment in Maison Lejaby and will partner with “existing shareholders” in moving the brand forward. » I want to read more and receive info from Maison Lejaby

DoubleScoop: Planning New Colors, Products

DoubleScoop, the new bra insert brand with an altogether different attitude, has been expanding since its launch at Curvexpo in Las Vegas in August, shipping to additional stores and expanding its product line. » I want to read more and receive info from Double Scoop

Halle Berry & Hop Lun Bring Scandale to Target

Halle Berry has partnered with Hop Lun, the Hong Kong lingerie firm, to launch a Scandale Paris collection that debuted today at certain Target stores in the U.S. as well as at Target.com. Nine styles were offered on the site on October 27th; five bras ranging in retail price from $16 to $18 and four panties each priced at $7. » I want to read more and receive info from Scandale

First L’Agent Lingerie Shop Opening Soon

L’Agent by Agent Provocateur, the lingerie sub-brand designed by Penelope and Monica Cruz, is opening its first boutique, and has chosen to plunk down in a Manhattan neighborhood already full of lingerie shops. L’Agent has plans for additional shops in the near future in Los Angeles, London and Moscow. » I want to read more and receive info from L’Agent Provocateur

‘Scandalous’ Fishnet Lace Collection By VS

Scandalous is the latest introduction by Victoria’s Secret, both as the name of a new fragrance and the “Very Sexy Scandalous bra collection.” » I want to read more and receive info from Victoria’s Secret

What Oh La La Cheri Is Doing To Grow In 2015

Sales of the branded businesses at Oh La La Cheri, the Miami-based lingerie and swim company, have doubled in 2014 according to vice president sales Tugdual Denis. He explained the reasons why and revealed expansion plans for 2015, including a bigger never-out-of-stock program and a new plus swim collection, in an exclusive interview with BODY. » I want to read more and receive info from Oh La La Cheri

Lust: Domestic Lingerie Line From BodyZone

BodyZone recently launched a new lingerie collection, Lust. BODY associate publisher Ted Vayos interviewed the company’s head designer, Aileen Andersen, about the new line.  » I want to read more and receive info from BodyZone

VS Sales Up Again?!? Here Are Reasons Why

September sales rose 4% at Victoria’s Secret stores in the U.S. and Canada, while sales at Victoria’s Secret direct rose 5%. Parent company L Brands, Inc., which also owns Bath & Body Works, La Senza and Henri Bendel, “reported net sales of $853.5 million for the five weeks ended Oct. 4, 2014, an increase of 9 percent, compared to net sales of $786.0 million for the five weeks ended Oct. 5, 2013.” » I want to read more and receive info from Victoria’s Secret

Calida, Aubade Brands Profitable In First Half

The Calida Group, the Swiss firm that owns both the Calida and Aubade underwear and intimates brands, seems to have successfully orchestrated its purchase of a controlling interest in a larger, troubled, outdoor sports apparel company, and produced a profitable first half of 2014. At the same time, the firm emphasized the serious challenges it faces in its original lingerie businesses. » I want to read more and receive info from Calida

Blush Lingerie Launches New Online Retail Shop

Blush Lingerie, the Canadian wholesaler, launched a new online store this month, offering an extensive array of its intimate apparel. » I want to read more and receive info from Blush Lingerie

The Muse Lingerie Now Expanding Distribution

The Muse Lingerie is a Miami-based producer of better-priced intimates that has been around since 2002, but now is intent on expanding its market in the U.S. BODY interviewed co-founders Marcela Fiol and designer Julio Tabares at the Curve show in August, and received additional answers to questions in an email exchange. » I want to read more and receive info from The Muse Lingerie

Parah, Italian Lingerie & Swim Firm, Hires GM

Parah, the Italian beachwear and lingerie firm, has hired Ferdinando Pandolfi as its new general manager to start in October. Pandolfi, who has a degree in economics, worked previously for La Perla and Armani and will become a member of Parah’s board of directors. » I want to read more and receive info from Parah

QT Shows Crème Bralée Holiday Collection

Intimate apparel designer and producer QT Intimates previewed new holiday styles for its full-bust Crème Bralée collection, which fits cup sizes C to K, to great success at the August CurveNY Expo. » I want to read more and receive info from QT Intimates

Steven Bernstein: Anita & The U.S. Market

Anita, the German intimates manufacturer, has made great strides in recent years in the U.S. market. And guiding the way for the last several years of that growth here has been Steven Bernstein, general manager. In this interview with BODY Magazine publisher Nick Monjo, he discusses overall market conditions, as well as some of the strategy at Anita. » I want to read more and receive info from Anita

VS Fashion Show, From London, To Air Dec. 9

The Victoria’s Secret fashion show will be filmed in London for the first time, and will air on CBS December 9, from 10PM to 11PM according to the retailer. » I want to read more and receive info from Victoria’s Secret

Bareweb Now Sells 14 Triumph Lingerie Styles

BareNecessities.com announced that it is offering Triumph lingerie on its site, and as we went to press with this story on September 17th, it was exhibiting 14 Triumph styles, eight bras ranging in retail price from $46 to $62, and six panties ranging in price from $18 to $24. » I want to read more and receive info from Bare Necessities

LiviRae Lingerie Adds Virtual Bra Fittings

Georgia boutique LiviRae Lingerie has launched its new Virtual Fit experience, offering women around the globe online access to the company’s expert bra fitting techniques. » I want to read more and receive info from LiviRae Lingerie

La Perla’s New Retail Concept In California

Luxury lingerie and swimwear company La Perla has revealed a relaunched image in the United States with the reopening of a new-concept boutique in California. » I want to read more and receive info from La Perla

Music Legs: First Look At New Styles For ILS

Music Legs provided BODY a first look at some of the new styles it will have on view at the International Lingerie Show (ILS, September 15-17) next week in Las Vegas. » I want to read more and receive info from Music Legs

Espiral: ‘Fall In Love,’ 2015 Collections At ILS

Espiral will be showing its 2015 collection, as well as its latest holiday and Valentine’s Day styles, in its new spot on the main aisle in the main room of the International Lingerie Show (ILS, September 15-17). » I want to read more and receive info from Espiral

Golyta Publishes Debut Glitter Lingerie Catalog

Golyta, parent to such brands as iCollection, Hauty and Tia Lyn, has finished its catalog for its newest brand, Glitter, and released its first images of the line. Glitter product will be shown at the International Lingerie Show in Las Vegas (September 15-17) and will begin shipping in mid-October. » I want to read more and receive info from Golyta

Fantasy To Show Latest Collections At ILS

Fantasy Lingerie will be showing its new Fall/Holiday collection for 2014-2015 at the upcoming International Lingerie Show (ILS, September 15-17), focusing on “rich colors such as burgundy wine, charcoal gray, pale nudes, and sapphire blues,” according to the company’s Primrose Boon. “The silhouettes this season reflect what is out there currently in fashion; from fancy lace fabrications to cutout features in bra sets.” » I want to read more and receive info from Fantasy Lingerie

Britney Spears Intimates Backordered At Bareweb

BareNecessities.com is now showing 20 styles from The Intimate Britney Spears collection, the launch of which was announced in July by the performer and “retail partner Change Lingerie,” the Danish producer and retailer of intimates, swim wear and related apparel. (BODY July 28, 2014) » I want to read more and receive info from Bare Necessities

Jacky’s Collection: New, Cute Bra Travel Cases

Jacky’s Collection is a new, cleverly designed line of bra travel cases that was showing for the first time at Magic in August. The cases have been offered for the past year to consumers in company’s own “kiosks in Las Vegas,” according to owner Mario Mariles, “one in The Fashion Show Mall, the other in Planet Hollywood.” » I want to read more and receive info from Jacky’s Collection

Double Scoop Introduces Fun Bra Inserts At Curve

Double Scoop is a new brand, with a collection of colorful breast enhancing bra inserts, that used the Las Vegas Curvexpo as “our launch party,” declared co-owner Annabelle Abba Brownell, who with partner Betsy Heafitz, met with BODY in August. » I want to read more and receive info from Double Scoop

Natori Line Expands In Specialty Stores, Online

Natori lingerie is leading the way to a standout year for its New York-based licensee. According to vice president of global sales Rob Gardner of Dana-co (which is home to other intimate apparel brands as well), Natori is finding success in both large stores and small. » I want to read more and receive info from Dana-co

’BIOFIT x Playboy’ Is New Lingerie Collection

Bendon Group, using a bra padding system it first introduced seven years ago, has created a collection of intimates in an agreement with Playboy Enterprises: “BIOFIT x Playboy.” » I want to read more and receive info from Bendon Group

Agent Provocateur Said To Be Seeking A Buyer

Agent Provocateur may be looking for a buyer. According to several news sources, 3i, the investment company that bought a controlling interest in the U.K. based lingerie firm in 2007, has hired Goldman Sachs to explore the possibility of a sale, and some press reports suggested that the price could go as high as 200 million pounds (approximately $336 million). » I want to read more and receive info from Agent Provocateur

Silk Lingerie Specialist Mary Green Closes

Mary Green discontinued the “day to day operations” of both its own online retail sales as well as its extensive wholesale business on July 31st according to Lili Varbanova a long time sales executive for the company. » I want to read more and receive info from Mary Green

Happy Socks: Women’s, Men’s Underwear Line

Starting today, August 1, Happy Socks has begun selling men’s and women’s underwear to add to the large collection of colorful hosiery the Swedish firm has been offering since 2008. » I want to read more and receive info from Happy Socks

J’attire: Hypoallergenic, Comfortable Lingerie

Exhibiting at Curvexpo marks the first important step by J’attire, a Canadian firm, to enter the U.S. market. What sets the the brand apart are the hypoallergenic properties and comfort of its lingerie, according to its founder. » I want to read more and receive info from J’attire

Wilderness Dreams Sells Camouflage Intimates

Already into its second decade, but new to the upcoming August Curvexpo show and perhaps many lingerie specialty stores, is Wilderness Dreams intimate apparel, a collection of bras, panties, sleepwear, mens underwear, loungewear, activewear, swimwear and casual apparel all utilizing different camouflage patterns. » I want to read more and receive info from Wilderness Dreams

CMK Will Launch Ghiro During August Market

CMK Distinctive Brands recently began working with Ghiro, the Italian producer of sleepwear and underwear for men and women. Cynthia Kelly, managing partner of CMK, discussed Ghiro and her new relationship with the brand in this interview with BODY publisher Nick Monjo. » I want to read more and receive info from CMK

Bare Necessities Now Offering Dita Von Teese

Bare Necessities has just added the Dita Von Teese lingerie line, noting in an announcement that it “provides accessible glamour for women of all shapes and sizes. Her lingerie tells a story of beauty for women of all shapes, sizes and ethnicities, and this message, for those who are familiar, is projected through Von Teese’s live revue “Burlesque: Strip, Strip, Hooray!” which features a full spectrum of beauty and body types.” » I want to read more and receive info from Dita Von Teese

Fit Fully Yours: New ’Felicia’ Strapless Bras

Fit Fully Yours has introduced its new “Felicia Strapless Collection,” a spokesperson told BODY. » I want to read more and receive info from Fit Fully Yours

Elila: New Leopard Lace Bra And Control Shaper

Elila is introducing at the upcoming Curvexpo show in New York, a new “Leopard Lace Underwire Bra” and a matching “Leopard Lace and Microfiber Control Shaper” owner Ellen Jacobson told BODY. » I want to read more and receive info from Elila

Ana Grant Introduces ’Symphony’ Collection

Ana Grant has just introduced a new lingerie collection, Symphony. » I want to read more and receive info from Ana Grant

French Fetish Designer Catanzaro Seeks Reps

An interesting opportunity is emerging for manufacturer’s representatives in the U.S., in the form of Patrice Catanzaro, a French fetish designer who has recently created both lingerie and Halloween collections and is highly interested in expanding in this country. The company does not have any reps in America and its collections are so different they may well fit into the product assortments at many sales firms. » I want to read more and receive info from Patrice Catanzaro

UpBra Permits Easy Adjustment Of Cleavage

“The UpBra represents a huge jump in the evolution of the push up bra,” explained Mark Redenius, the inventor of its patented lifting ability. “Now with a simple pull of the adjustment straps, women can control how much — or how little — cleavage they are showing.” » I want to read more and receive info from UpBra

Tim Regan Has Departed Delta Management Team

Tim Regan is no longer at Delta Galil. He had served in different top level positions at the company since June, 2008 and had been a member of the executive management team, prior to his departure in mid-July. » I want to read more and receive info from Delta Galil

2014: Sales Decline Accelerates at Intimacy

Sales (when measured in U.S. dollars) fell 14.1% at the retail chain Intimacy in the first half of 2014, while at the international parent company, Van de Velde, sales rose 10.3%. The Belgium-based lingerie wholesaler and retailer added, in a financial release, that at Intimacy “Due to the weakening of the U.S. dollar against the euro the fall in euro is a little larger.” 22.7%, in fact. » I want to read more and receive info from Intimacy

Julia Allison Promotes Coobie Seamless Bras

Writer and onetime television host Julia Allison has signed on as a spokesperson for Coobie Seamless Bras, the comfortable stretch-fabric sports bra introduced just over a year ago. » I want to read more and receive info from coobie

Black Fuchsia’s Strappy ’Cage Back’ Collection

Executives at Black Fuchsia are reporting strong sales for its strappy “cage back bras” and matching panties, a collection that it launched several months ago and is now rapidly expanding. » I want to read more and receive info from Black Fuchsia

Prym: Bra Components With Ergonomic Design

Prym Intimates, a leading maker of bra components, has introduced its Ergo Range, a collection that emphasizes ergonomical design. By redesigning bra closures, straps and wires it has come up with a collection that it says is not only more comfortable, but promotes better posture and health for the wearer. » I want to read more and receive info from Prym Intimates

BL: U.S. Distribution For Exquisite Form Bras

Exquisite Form, a brand owned by Vanity Fair, has been given a boost in the U.S. with the takeover of its marketing and distribution by BL Intimates. » I want to read more and receive info from BL Intimates

Oh La La Cheri: Never Out Of Stock Program

After a dramatic series of expansions in recent months into clubwear, swimwear and many more plus size styles, Oh La La Cheri will soon bolster the position of its core product, regular size intimates, with the launch of a “Never Out Of Stock” program. » I want to read more and receive info from Oh La La Cheri

René Rofé: Strategy For International Intimates

In a wide ranging discussion René Rofé, owner of International Intimates, presented his view of overall market conditions and shared news and strategy from his own company. » I want to read more and receive info from International Intimates

Yummie Begins Selling Six Bra Styles In June

Yummie by Heather Thomson has just introduced Yummie Bras, a collection of six styles with two different fits, Simply Modern Fit and Comfortable Fit. A wide variety of coverages and supports are offered in the group of closure-free bras which, on the Yummie website, are retailing from $34 to $38. » I want to read more and receive info from Yummie

Shibue Couture: Intros Non-Slip Camis, Tanks

Shibue Couture, known for its strapless, stick-on panties and pasties, has introduced an extra-long tank top as well as a camisole dress designed not to ride or roll up at the bottom. » I want to read more and receive info from Shibue

Fit Fully Yours Expands ’Crystal Smooth’ Line

Canada-based Fit Fully Yours, specializing in comfortable, attractive lingerie with a wide array of cup sizes, is expanding its Crystal Smooth collection for everyday wear with a new lime green colorway. » I want to read more and receive info from Fit Fully Yours

French Fetish Lingerie Expanding Across U.S.

Patrice Catanzaro, the French designer who focuses of fetish themed apparel and lingerie, continues to add new styles and collections, just as his impact on the U.S. market gradually expands. » I want to read more and receive info from Patrice Catanzaro

Black Fuchsia’s Success With Corsets, Bustiers

Black Fuchsia reported that is is currently finding success with its collection of corsets and bustiers — and shared some of the secrets with BODY. The collection, which wholesales in the $7 to $10 range, can retail in department stores for $30 to $36 it says. » I want to read more and receive info from Black Fuchsia

Bracli: Pearl Babydoll Joins Paris Collection

Bracli has added a “Satin Pearl Babydoll” to its Paris Collection which has been “upgraded with luxuriously soft French Chantilly lace and satin panels” while retaining the “genuine Mallorcan pearls Bracli is known for.” » I want to read more and receive info from Bracli

New Barely There Bra Puts Wires On Outside

Barely There, one of the many Hanes brands, last month launched a new all-seamless bra called “Simply the One.” It was first available in “Kohl’s and Belk department stores nationwide and select J.C. Penney stores, with a suggested retail price of $38,” according to the company. » I want to read more and receive info from Barely There

Leg Avenue Explains Online Retail Policies

Leg Avenue has re-designed its website, which includes the option for consumers to buy its products directly, but has taken steps to reassure its “valuable retailers” that is will not compete with them on price. » I want to read more and receive info from Leg Avenue

Joan of Arc Lingerie From Marlies Dekkers

Netherlands-based lingerie brand Marlies Dekkers has unveiled the Couture Collection, a Joan of Arc-inspired line for Fall/Winter 2014, handmade from luxurious materials and designed to be provocative and unapologetically sexy. » I want to read more and receive info from Marlies Dekkers

Emma Harris Launches Bridal Lingerie Line

U.K.-based luxury lingerie line Emma Harris has expanded to include bridal styles, launching a collection of 11 flirty, sensual items in ivory and vintage rose rues. » I want to read more and receive info from Emma Harris

Shirley of Hollywood: ‘Dog Designer Wear’

Shirley of Hollywood has launched a new collection of “dog designer wear” under the brand name “Hollywood Poochie” owner Roy Schlobohm told BODY. There are “150 styles already” he added, ranging from such things as rhinestone studded collars to “corsets” and full outfits, offered at retail prices from $20 to $50 with most in the $30 to $40 range. » I want to read more and receive info from Shirley of Hollywood

Mode Beads: Czech Crystals Adding ’Bling’

Genuine Czech glass and crystal beads from Mode Beads International add elegance, glamour and bling to apparel ranging from club and dancewear to swim and activewear, as well as ready-to-wear and intimate apparel. » I want to read more and receive info from Mode Beads

Zimmerli: New Mall Shop Second in Moscow

Zimmerli, the Swiss high end intimate apparel and underwear brand, is accelerating its strategy of opening its own stores in international cities, and the number could double to 10 or more within the next year or so. The latest addition is its second in Moscow, a 500-square-foot store that opened in the Vremana Goda shopping mall last month. » I want to read more and receive info from Zimmerli

Fantasy Lingerie: New Wholesale Only Website

Earlier this month, Fantasy Lingerie relaunched its website, and “Everything changed,” according to Leilani Whitney, managing director. “Now you can see the whole collection, front and back, and see what all the boxes look like in the collection.” » I want to read more and receive info from Fantasy Lingerie

Lower Prices For ’Pure’ Get Strong Response

Fantasy Lingerie reported a strong reaction to the recent “relaunch” of its all white, boxed Pure lingerie collection. “We changed some of the designs and made the whole collection more affordable,” declared Leilani Whitney, managing director of the firm at the recent International Lingerie Show. “And stores have reacted in a dramatic way.” » I want to read more and receive info from Fantasy Lingerie

Dirty Dolls: Camisole Bra, Boudoir Corselette

Dirty Dolls Lingerie, a firm that makes retro-inspired intimate apparel in larger cup sizes, has just added two new styles to its collection, a camisole bra and a boudoir corselette. » I want to read more and receive info from Dirty Dolls Lingerie

Total Stockroom Adds Two Laser Cut Panties

Total Stockroom, which produces intimates under Coobie Seamless Bras and Undie Couture by Lauren Copeland labels, has added a new collection of laser cut panties under the Copeland brand which will ship in late May. » I want to read more and receive info from Coobie

Heaven Scent: Lingerie With Pleasing Perfume

Heaven Scent is a line apparel to which various scents have been applied, — pants, shirts, tank tops, lace camis, sweatshirts, shorts and, yes, intimate apparel. What you smell ranges from “flowers, perfumes, candies, fruit, even marijuana” according to Monika Casillas, creative director, who was showing the lingerie portion of the collection — which, according to her, makes up about 60% of the total — at the recent International Lingerie Show in Las Vegas (ILS). » I want to read more and receive info from Heaven Scent

2014 Catalog By Hauty, Golyta’s Sexy Brand

Hauty, the sexier, new division of Golyta (and a sister brand to the firm’s iCollection), just released its second catalog. Styles will be available by April. » I want to read more and receive info from Hauty

iCollection Launches 2014/15 Box Collection

iCollection is launching its 2014/2015 Box Collection which “features ultra-sexy, role-play and bridal lingerie, in addition to hosiery and accessories,” according to the firm. » I want to read more and receive info from iCollection

New Shirley: Low Cost Corsets, Peignors, Dance

Shirley of Hollywood is launching two new projects: Shirley VIA and Body Shot. The first is a lower priced collection which will include, to start, short peignoir sets and corsets. The second is a dancewear and lingerie collection created with Shirley’s “backing” and in conjunction with Steve Marsili, a manufacturer’s rep who, in past years, worked with both Shirley and Body Zone. » I want to read more and receive info from Shirley of Hollywood

RetailersProtected.com: New Website, Seal

A new website and resource center is under construction with the goal of identifying and supporting those wholesalers which do not sell their products direct to consumers: http://www.retailersprotected.com/. » I want to read more and receive info from Julie France

25-30 Aerie Intimates Stores To Close in 2014

American Eagle Outfitters Inc. announced it will close “25 to 30” of its aerie intimates stores in 2014, this coming after it already closed 29 in its 2013 fiscal year. The closings come as the firm as a whole reported sharply lower earnings for the year ended February 1, 2014. » I want to read more and receive info from Aerie

Who’s Opened 6 Times More Stores Than VS?

Recently, some lingerie chains are racing to close stores. Frederick’s of Hollywood just closed 16 in the last three months and continues to lose money. And Abercrombie has, over the last few months, closed all of its 28 Gilly Hicks lingerie shops. But there is one retailer that has been rapidly opening intimates stores in the U.S. and is finding profits in the category. » I want to read more and receive info from Soma

Latest Soma Bra Cups: "56% More Airflow”

Soma, a division of Chico’s FAS, Inc., has launched its “Breathe Beautifully” bra collection with under wire cups that it claims allow “56% more airflow” than similar cups from five, un-named, major competitors. » I want to read more and receive info from Soma

Greenice At MAGIC, Focuses On U.S. Market

Tina Yang was at MAGIC showing buyers the Greenice line of lingerie, leggings, men’s underwear and related seamless apparel, produced by Songsong, Inc. in China. » I want to read more and receive info from Greenice

’Body Angel’ Adhesive Bra By Bravo Universal

Bravo Universal demonstrated its interest in the U.S. market by bringing to the recent Curve show in New York an adhesive bra with a distinctive angel’s wings shape that has won patents in this and several other countries. » I want to read more and receive info from Bravo

Olga, Warner’s Bras Target Underarm Bulges

Warner’s and Olga have just introduced bras that they say eliminate bulges that show at the sides and backs of some bras. Warner’s call the new bra “No Side Effects” and Olga, “On Your Side.” » I want to read more and receive info from PVH

2014 Raveware Catalog: Lingerie, Dancewear

Sexy intimate apparel company Raveware Lingerie has released a new 2014 catalog with dancewear and bedroom styles. » I want to read more and receive info from Raveware

Stefani, Hanky Panky Lingerie Collaboration

Popular intimate apparel company Hanky Panky has announced a collaboration with L.A.M.B., the fashion label owned by musician and style icon Gwen Stefani, set to launch July 2014. » I want to read more and receive info from Hanky Panky

Affinitas Debuts Panties In Cupcake Packaging

Affinitas Intimates’ newest packaged line, Cupcake Panties, feature a single pair of fun, stylish panties cleverly presented in a cupcake-shaped origami-style box — perfect for gift-giving or stashing a spare pair in a gym bag or purse. » I want to read more and receive info from Affinitas

Former Aubade Exec To Lead Barbara Lingerie

Olivier de Croizant “is now Barbara managing director” according to one source within the company and confirmed by others. He replaces Hubert Lafont who left the company earlier this month (as reported in BODY) after many years in the same position. » I want to read more and receive info from Barbara

Espiral’s Catalog: More Dance & Rave Wear

Espiral the Florida-based lingerie firm (which also produces a separate AM:PM collection of beach and resort wear) has been growing so rapidly that it can’t keep its catalog from expanding even though its owners try. » I want to read more and receive info from Espiral

OneStopPlus Bra Offers Padded Hook Closure

Plus-size e-tailer OneStopPlus has expanded its diverse collection of comfortable, affordable lingerie with the addition of a new padded closure bra from Comfort Choice. » I want to read more and receive info from OneStopPlus

Julie France: Campaign Against Direct Selling

Julie France, the shapewear firm that has been leading a campaign against the now widespread practice of wholesalers selling directly to consumers, has unleashed further ammunition in the debate. The company has been surveying the retailers it sells, asking them about the practice, and has now shared more of their comments. » I want to read more and receive info from Julie France

Black Fuchsia: Plans For More Growth in 2014

Black Fuchsia, which started a few years ago as the small lingerie division of Just One, a sportswear firm, had become a dominant part of the company by 2013. This year it is poised to expand even further into the intimates market, with both its branded and private label offerings. » I want to read more and receive info from Black Fuchsia

Delta’s Dabah Buys Israeli Underwear Brand

In an uncredited interview dated January 16, 2014 with chairman Isaac Dabah, appearing on the Delta Galil website (http://deltagalil.com/top-50-ceos-israel-calcalist/), there is a brief note stating that “he recently purchased the Israeli underwear brand ‘Fix’ for approx. $2 million dollars (7.5 Million NIS).” » I want to read more and receive info from Delta Galil

Adoreme.com Reports Strong Growth in 2013

Online lingerie startup Adore Me expanded greatly in 2013, raising $8.5 million in financing and adding a significant amount of office space, warehouse space and new styles for the rapidly growing e-commerce venture according to an “annual report” it recently posted on its website. » I want to read more and receive info from Adoreme.com

Bracli Unveils New Paris Pearl Thong Styles

Spanish brand Bracli has revealed the “next evolution” of its sensual lace-and-pearl thongs with the Paris collection, featuring a wide variety of beautiful, handcrafted designs. » I want to read more and receive info from Bracli

Yes Master Collection Selling on Farfetch.com

Following a collaboration with high-end London boutique Dolci Follie, avant-garde lingerie designer Yes Master has launched a capsule collection of lingerie, lounge wear and swimwear now available on fashion website Farfetch.com. » I want to read more and receive info from Yes Master

Sales At Intimacy Fell By Over 12% in 2013

Sales sales fell “slightly over 12%” at Intimacy in 2013 while at its parent, the large Belgian firm Van de Velde, which operates several international retailers and brands, sales rose by 0.3%. » I want to read more and receive info from Van de Velde

Abercrombie Sales Drop While Gilly Hicks Close

Lingerie retailer Gilly Hicks is in the midst of a semi-annual sale with discounts up to 60% off, while parent Abercrombie & Fitch Co. continues shutting down all of that brand’s physical stores which once numbered 28 worldwide. Meanwhile Abercrombie itself, which includes the Hollister brand, reported company-wide sales decreases for the nine weeks ended January 4. » I want to read more and receive info from Abercrombie

Lunaire Adds Large Cup ’Lace Luxury’ Group

Lunaire, a 25-year-old firm focused on the larger cup bra market, has introduced a new collection, Lace Luxury, featuring “European inspired eye-catching elegance,” for fall 2014. » I want to read more and receive info from Lunaire

Tugdual Denis: VP Sales At Oh La La Cheri

Oh La La Cheri, the Miami-based lingerie firm, has hired Tugdual Denis as vice president of sales. He starts on Monday according to owner Nicolas Attard. » I want to read more and receive info from Oh La La Cheri

Leg Avenue: Ruffles For Spring/Summer 2014

Leg Avenue has just released its Spring Summer 2014 Collection supplement, a 20 page catalog with a decidedly soft and flirty feel to it. » I want to read more and receive info from Leg Avenue

New Styles From QT’s Crème Bralée Lingerie

Crème Bralée Lingerie, Q-T Intimates’ brand for curvy women seeking larger cup sizes, is pushing forward with its sexy collections for spring 2014, adding new high-end looks, diversified color palettes and fashion-forward trims to existing designs, and launching the development of new styles. » I want to read more and receive info from QT Intimates

Affinitas Moves, Intros New Lines for Fall 2014

Lingerie producer Affinitas has unveiled its Affinitas Intimates and Parfait by Affinitas 2014 collections. The firm also announced it is moving its offices and warehouse this month from Los Angeles to a new location that is twice the size at 17300 Railroad Street, Unit C, Industry City, CA 91748. » I want to read more and receive info from Affinitas

Fashion Forms Expands Consumer Ad Campaign

Fashion Forms continues to advertise its products prominently to consumers, with advertisements recently appearing in such publications as InStyle, OK! and Star. The program is significant in that the firm is one of a relative few intimate apparel makers advertising aggressively to consumers. » I want to read more and receive info from Fashion Forms

Kokeshii: Hand-Making Intimate Apparel in NY

“Dress up your daydreams” is Kokeshii designer Samantha Tharler’s mission statement, and her new, handmade intimate apparel collection certainly helps to do just that, combining contrasting colors, unique surface design techniques and feminine embellishments to create one-of-a-kind looks. » I want to read more and receive info from Kokeshii

Dreamgirl Catalog: New 2014/2015 Collection

Dreamgirl has just publlshed its 2014/2015 Collection catalog, a 268 page monster, encased in a snakeskin cover with a cut-out peep hole that reveals a model in a strappy mesh and gold chain fringe bra and thong set. » I want to read more and receive info from Dreamgirl

Anita Adds New Pastel Colors to Popular Lines

German lingerie maker Anita International has expanded the colorways for its popular Rosa Faia division for spring 2014, adding two feminine pastel shades to existing lines: Orchid for its Lace Rose range and Soft Aqua for its Scarlett range. » I want to read more and receive info from Anita

Esty Lingerie’s 2013 Design Contest Winner

Bristol, U.K.-based intimate apparel retailer Esty Lingerie announced the winner of its third annual lingerie design competition, which was based around flower-inspired designs. » I want to read more and receive info from Esty

Easton Picked To Sell Aubade In U.S. Market

Aubade signed this month a “long term,” and “exclusive” distribution agreement for the U.S. with Easton International, the powerhouse sales organization, according to Easton owner Russ Klein. » I want to read more and receive info from Easton

Samantha Chang: Trunk Show at Lille Boutique

Lingerie designer Samantha Chang will have a trunk show at Portland’s Lille Boutique on Friday, December 13, 2013 from 5pm to 8pm according to the retailer. » I want to read more and receive info from Samantha Chang

Femmy’s To The Bay, Lord & Taylor, Delta

The Under Fashion Club Femmy 2014 gala on February 4 will honor the Hudson’s Bay Company, Lord & Taylor, Delta Galil Industries, Ltd and Iluna USA LLC. In addition, an “Innovation Award” will go to Jockey International, Inc., a “Lifetime Achievement Award” will go to Seth Morris, and the “President’s Award” will go to Roslyn Harte. » I want to read more and receive info from Under Fashion Club

Victoria’s Secret Show: Swift and a $10M Bra

Performances by Taylor Swift and a walk down the runway by a model wearing a $10 million bra are scheduled for “The Victoria’s Secret Fashion Show,” Tuesday, Dec. 10th on CBS. The show, which airs 10 to 11PM, ET/PT, will also include vocal artists Fall Out Boy, A Great Big World and Neon Jungle, as well as many of the retailer’s lingerie models, including Adriana Lima, Alessandra Ambrosio, Lily Aldridge, Candice Swanepoel, Lindsay Ellingson, Karlie Kloss, Doutzen Kroes and Behati Prinsloo. » I want to read more and receive info from Victorias Secret

Cosabella Creates New Collection With IntiMint

Cosabella has created an “exclusive” new collection of lingerie, sleepwear, active-wear and swim wear for IntiMint, the online intimates retailer. While a press release from the retailer Monday stated “The entire IntiMint by Cosabella collection...will launch February 2014” many items are already available for sale online. » I want to read more and receive info from Cosabella

Explaining Anita’s Dramatic Growth in U.S.

BODY publisher Nick Monjo asked Anita’s Steven Bernstein about the German company’s steady expansion in the U.S. market in recent years. » I want to read more and receive info from Anita

Rachel Zoe Featured in New Jockey Campaign

Jockey International has partnered with celebrity stylist and television personality Rachel Zoe for its new marketing campaign, “Redefining Comfort,” challenging the perception that comfortable underwear can’t be fashionable. » I want to read more and receive info from Jockey

Dentelle etc… Unveils New Styles for 2014

U.K. lingerie brand Dentelle etc… has unveiled romantic yet daring new looks for its spring/summer 2014 collection, a mix of fashion-forward and classic silhouettes for modern women. » I want to read more and receive info from Dentelle

Sapphire Bliss: Debut Line, 1920’s Inspiration

For her first collection, New York City-based designer Stephanie Chen drew from 1920s-inspired elegance and sophistication to create Sapphire Bliss, a luxury brand designed for confident, independent women. » I want to read more and receive info from Sapphire Bliss

Maidenform Expanding ’Comfort Devotion’ Line

Maidenform, now a division of HanesBrands, is expanding upon the “Comfort Devotion” collection it introduced earlier this year, now launching what it calls “the next generation of comfort with the Comfort Devotion Reimagined collection” which, according to a spokesperson includes “new styles in shapewear, bras and panties.” » I want to read more and receive info from Maidenform

Fashion Forms Shipping ’No Slip Strapless Bra’

Fashion Forms is now “shipping to select retailers” its recently introduced No Slip Strapless Bra, according to Heather Rubio of the firm. She predicted that it “will be introduced to all by end of the year.” » I want to read more and receive info from Fashion Forms

Survey: Stores Against Brands Selling Direct

A recent survey by one shapewear maker shows that while many wholesalers are now selling directly to consumers, an overwhelming majority of the retailers questioned believe emphatically that it is important that wholesalers do not sell directly to consumers and that the practice negatively affects their businesses. » I want to read more and receive info from Julie France

Elder Comments About Benefits Of GO2BRAS

Connie Elder founded Lipo in a Box in 2001 and soon after went on to launch its sister brand, GO2BRAS. In 2012 she sold both to Dana-co, but remains as spokesperson for the brands as well the on-air sales person for the lines on the QVC Shopping Channel. We interviewed her recently about the extensive bra line for larger busted women, styles of which range in retail price on the firm’s website from $18 to $39. » I want to read more and receive info from Dana-co

HanesBrands Closes Maidenform Acquisition

HanesBrands announced that it closed the acquisition of Maidenform Brands, Inc., the first week of October for approximately $583 million, in a transaction that was first announced last summer. In addition to Maidenform, Hanes takes over the company-owned intimates brands Flexees, Lilyette, Self Expressions and Sweet Nothings, as well as intimates under the licensed brands, Donna Karan and DKNY. » I want to read more and receive info from HanesBrands

Fantasy: Playmate of the Year Is Spokesmodel

Fantasy Lingerie has just hired Jaclyn Swedberg, the Playboy Playmate of the Year in 2012, as its “exclusive spokesmodel.” She appears in the company’s 2013 fall catalog which was distributed at the recent International Lingerie Show in Las Vegas and mailed nationally. » I want to read more and receive info from Fantasy Lingerie

Arensky: Brazilian Firm Serious About U.S.

Arensky is a four-year-old Brazilian lingerie and swimwear company that was recently purchased by Osvaldo Rossi and is taking steps that that prove it is becoming a viable choice for American retailers. There is now a U.S. office in Connecticut, and the firm has started exhibiting at trade shows, the most recent of which was CurveNV in Las Vegas. » I want to read more and receive info from Arensky

Bare Necessities: Buy Chantelle, Get $25 Back

Bare Necessities launched a special promotion with Chantelle in which “They’re giving their customers a $25 Rewards Cheque for every $100 Chantelle order which can be used on their next purchase,” according to the on-line retailer. In addition, the store is offering free shipping on the Chantelle order. The check can be used for purchase of any of over 200 brands in the store. » I want to read more and receive info from Bare Necessities

Karolina Laskowska Shows Exotic Collection

U.K.-based designer Karolina Laskowska has launched her autumn/winter 2013 collection, an array of couture looks and exotic fetish-inspired pieces made from rare and luxurious materials. » I want to read more and receive info from Karolina Laskowska

Victoria’s Secret Debuts ’The Closeup’ Bra

In late September, Victoria’s Secret unveiled the “The Closeup,” its newest push-up bra, featuring a wide side band to create a sleek, supportive shape. » I want to read more and receive info from Victorias Secret

Belgian La Fille d’O Expanding in America

High-end Belgian lingerie brand La Fille d’O is looking to break into U.S. boutiques with its functional, elegant collections that celebrate the shape of the female form. » I want to read more and receive info from La Fille Do

Classic Shortlettes Now In New Colors, Dots

Carrie Adorna, the creator of the CarrieRae Undersummers Shortlettes, has just added new colors including a black and white polka dot style (see photo this issue of BODY), along with matching camisoles, to its classic group. » I want to read more and receive info from Undersummers

Feu de Vénus Unveils New Lingerie Collection

Drawing on a love of mythology and fantasy as inspiration for a provocative new line of lingerie, Véronique Lapage has unveiled Feu de Vénus, an ultrasensual collection for discerning modern women. » I want to read more and receive info from Feu de Venus

Daisy Corsets Unveils ’Top Drawer’ Collection

Daisy Corsets, a wholesale corset manufacturer that offers more than 1,000 styles in a vast array of sizes, has unveiled Top Drawer, its newest premium collection. » I want to read more and receive info from Daisy Corsets

Victoria’s Secret Adds Several Stores In U.K.

U.S. lingerie giant has opened its doors outside of North America, opening multiple stores in the United Kingdom over the past several months, including a particularly luxurious flagship location on Bond Street. » I want to read more and receive info from Victoria’s Secret

Golyta Names Wells As Rep For Western States

Golyta Incorporated, has hired Wells Apparel Group as their sales representative for several western states for three of their brands: iCollection, Hauty and Tia Lyn. » I want to read more and receive info from Golyta

2013 Victoria’s Secret Fashion Show Dec. 10th

This year’s Victoria’s Secret fashion show will again be on CBS, scheduled for Tuesday, Dec. 10 (10:00-11:00 PM, ET/PT). If the costume renderings posted by the company are any indication, expect another Vegas-showgirl-style extravaganza. » I want to read more and receive info from Victoria’s Secret

Coobie Launches New Bras & Envy Legwear

Building on the increasing success of its seamless bras, Coobie has dramatically expanded, adding both new bra styles and launching an extensive new leg wear division. The result is an emerging, moderately-priced “comfort brand” that spans several categories of apparel. » I want to read more and receive info from Coobie

Aphrodite’s Intimates: René Rofé Web Promo

Aphrodite’s Intimates, a leading online retailer of lingerie, adult toys and novelties, recently announced the launch of a campaign to promote René Rofé’s lines of sexy intimate apparel and outerwear brands. » I want to read more and receive info from Rene Rofe

Penelope Cruz Designs For Agent Provocateur

Film star and renowned beauty Penelope Cruz and her sister Monica Cruz have collaborated with Agent Provocateur to release L’Agent by Agent Provocateur, a lingerie collection that is both playful and exotically sexy. » I want to read more and receive info from Agent Provocateur

La Perla Opens Latest Boutique In Honolulu

La Perla has just opened a new boutique in Honolulu at the Ala Moana Center, a luxury shopping venue. » I want to read more and receive info from La Perla

First Look: Espiral’s ‘Fall In Love’ Collection

Espiral is about to mail its annual “Fall in Love” catalog containing its special holiday and Valentine’s collection. Included are lingerie, playful sleepwear costumes and holiday dresses. » I want to read more and receive info from Espiral

Previous Biatta Owner Introduces Contorno

Danny Golshan, at one time one of the owners of the now defunct Biatta, has just launched a new collection of lingerie, shapewear and dresses: Contorno. » I want to read more and receive info from Contorno

New KS Paris Premieres Spring/Summer 2014

New French lingerie brand KS Paris has premiered its new looks for spring/summer 2014, using Japanese manga comics as the inspiration for its sensual new collection. » I want to read more and receive info from KS Paris

Hauty: Golyta’s Brand For ‘Ultra-Sexy’ Market

Golyta International, parent company to iCollection and iBasic Intima, has launched an impressive new lingerie collection, Hauty “for the ultra sexy market,” as described by vice president of marketing, Justin Lam. The firm has also “taken ownership of the Tia Lyn brand to further strengthen our plus size lineup.” » I want to read more and receive info from iCollection

With Vixen, Leg Avenue Salutes American Retro

Leg Avenue debuted its newest line, Vixen by Leg Avenue, at the recent Magic show in Las Vegas, accompanied by a new, 60 page catalog. According to Lisa Griffin, marketing manager, “What was once the Burlesque collection” has been incorporated into Vixen, along with the addition of several strong new styles. » I want to read more and receive info from Leg Avenue

Rigby & Peller Begins Offering Soak Wash

U.K.-based upscale lingerie manufacturer and retailer Rigby & Peller has added Soak Wash, the luxury intimate apparel and swimwear cleanser, to all eight of its retail locations and its online shop. » I want to read more and receive info from Soak

Nichole de Carle Debuts Spring/Summer 2014

Luxury lingerie brand Nichole de Carle London has unveiled three high-end collections for spring/summer 2014. » I want to read more and receive info from Nichole de Carle

Rofé, Thomson Honored With 2013 HUG Awards

Heather Thomson from Yummie, René Rofé and intimate apparel industry fit model Dorothy Galligan will be honored with H.U.G. Awards at the The Intimate Apparel Square Club’s annual fundraiser November 4 at the 230 Fifth Penthouse. » I want to read more and receive info from Intimate Apparel Square Club

Daisy Corsets Expands Plus Size Collections

Daisy Corsets, a company that always offered a generous selection of plus size styles, is expanding the number of corsets offered up to size 6X from the current 150 to a total of 250 by the end of 2014. “Retailers have long appreciated the attention that Daisy Corsets has paid to the plus-size market,” the company noted in a recent statement, adding that retailers are “demanding more styles be available in larger sizes--and Daisy Corsets is responding in kind.” » I want to read more and receive info from Daisy Corsets

Interview: The Case For N Natori Full Figure

Dana-Co recently expanded its licensed collection of Natori intimates to include a full figure group under the N Natori brand. BODY publisher Nick Monjo interviewed Dana-Co vice president of global sales Rob Gardner about the various aspects that set N Natori apart from the rest of the full figure bra market. N will be shown next at the Curve shows in both New York and Las Vegas. » I want to read more and receive info from Dana-co

Interview: Zimmerli’s U.S. Expansion Plans

Last month Zimmerli of Switzerland expanded the assignment of CMK (the U.S. distribution firm operated by Cynthia Kelly) to include men’s apparel. CMK had already been handling women’s intimates here since 2011. In this interview, BODY publisher Nick Monjo asked Zimmerli CEO Marcel Hossli about the men’s business in this country, as well as the firm’s rebranding and expansion efforts, already underway. » I want to read more and receive info from Zimmerli

Bare Necessities: New Jockey Online Boutique

Bare Necessities has launched a “new online boutique with Jockey” which, according to the online retailer, offers “an incredible selection of Jockey’s best products for women and men.” About 150 Jockey items are shown. » I want to read more and receive info from Jockey

Interview: Seven ‘Til Midnight Holiday 2014

BODY’s Ted Vayos interviewed Vinh Luong of Seven ‘til Midnight about the firm’s holiday 2014 collection. » I want to read more and receive info from Seven til Midnight

Music Legs: New Hose & Return to Magic Show

Music Legs will release its 2014 hosiery catalog at the upcoming International Lingerie Show in Las Vegas in September. And the company announced it will return to the Magic show after a long absence. » I want to read more and receive info from Music Legs

Joan Jett Sues Hot Topic Over Blackheart Label

While Hot Topic has expanded from five to nine the number of Blackheart Lingerie shops it operates since it launched the chain last November, much has changed for the new lingerie label. And raised some questions about Blackheart Lingerie’s ultimate future. » I want to read more and receive info from Hot Topic

Espiral: Large Booth For AM:PM at Miami Show

Espiral, well known for its clubwear and lingerie, will show its AM:PM collection of swim and resort wear for the first time at the upcoming Swim and Lingerie show at the Miami Beach Convention Center, July 20-23. » I want to read more and receive info from Espiral

Empreinte: 2014 Spring Summer Collections

French-based high-end designer Empreinte has released its 2014 spring/summer lingerie collection, as well as its 2014 swimwear collection. » I want to read more and receive info from Empreinte

American Eagle Closes 10 Aerie Shops in Q1

American Eagle Outfitters followed through on an earlier announcement and closed 10 of its aerie lingerie shops during the first quarter ended May 4, 2013, lowering the total to about 140. The firm reiterated its plan to close an additional five to ten aerie stores by the end of the year. In all American Eagle currently operates 1039 apparel stores (and had at the beginning of May an additional 57 international franchise stores). » I want to read more and receive info from American Eagle Outfitters

Leg Avenue to Exhibit At Magic This August

Leg Avenue will be taking a large booth at the upcoming Magic show in Las Vegas at the end of August. The company has not exhibited at the show in recent years. » I want to read more and receive info from Leg Avenue

Distributor CMK Takes Over Zimmerli Men’s

As of July 1, CMK Distinctive Brands took over distribution of the men’s portion of the Zimmerli underwear business in the U.S. CMK has handled the women intimates, which are already selling in a variety of key department stores and boutiques here, since the beginning of 2011. » I want to read more and receive info from CMK

Crème Bralée: French Look For Curvy Women

Crème Bralée, launched recently by Q-T Intimates to appeal to larger, curvier women needing larger cup sizes, has already met with success in the marketplace. The small but colorful and elegant collection of bras and panties, is available in band sizes ranging from 32 to 46, and cup sizes C through G. » I want to read more and receive info from QT Intimates

Honeydew Intimates: Showroom At 390 Fifth

Honeydew Intimates will open, in time for August market, a new, 2100 square foot showroom in New York at 390 Fifth Avenue (corner of 36th Street). In recent years the collection of the Los Angeles-based firm had been shown in the City by an independent sales representative. » I want to read more and receive info from Honeydew

Parfait Expands Sizing To K Cup For 3 Styles

Parfait, the full busted, sister line to Affinitas, is making three of its most popular styles available up to K cup. According to the company, the new sizes for the Charlotte Padded Bra, Sophia Wire Bra and Alexis Babydoll will be available at retailers in August. » I want to read more and receive info from Affinitas

Fit Fully Yours Expands Alexis Bra & Panty Line

Fit Fully Yours Lingerie is expanding its collections, adding new styles and colors, as sells to more retailers across the U.S. The latest addition is that of a new color combination, beige with dark taupe, to its popular Alexis see-through lace bra and panty group. » I want to read more and receive info from Fit Fully Yours

Skepticism For Jockey’s Bra Sizing System

Reaction in the press to Jockey’s new Volumetric Fit System has been generally skeptical, despite the universally-quoted “statistics” that most women are wearing the wrong size bra. » I want to read more and receive info from Jockey

Undie Awards: Bali Bra Is Overall Favorite

Bali’s “One Smooth U Front Close Bra,” style 3486 was voted by consumers the “Favorite Overall Bra” in the seventh annual Undie Awards, organized by HerRoom.com and HisRoom.com, part of Dallas-based Andra Group. » I want to read more and receive info from Herroom.com

Dana-co Announces Its ’Relaunch’ Of G02BRAS

On June 7th Dana-co LLC announced the “launch of a new GO2BRAS brand,” a previously-existing label it purchased in late 2012, along with other Connie Elder International brands, including Lipo in a Box, a shapewear collection. » I want to read more and receive info from Dana-co

UnSpoken: Now A New, Multi-Brand Web Site

ShopUnSpoken.com is the latest creation of Caron Block, the woman behind UnSpoken, a high end lounge wear, sleepwear and lingerie collection launched at MAGIC in February 2012. The new retail site (which was less than a month old as of June 1st) targets a monied, older woman. » I want to read more and receive info from UnSpoken

Soak Offers Gift Set With Cosabella Thong

Soak Wash, Inc. has created a limited edition gift set, Soakbox, which combines a bottle of their lingerie wash and Handmaid hand cream as well as a Cosabella Never Say Never Cutie Lowrider Thong and a bottle of nail polish in a matching color, all with a compelling suggested retail price of $59. » I want to read more and receive info from Soak Wash

Prym To Launch Plus Bra Accessories In July

Prym, a leading global manufacturer of underwear accessories (hook and eye fasteners, bra clips, underwires and the like), will launch an enhanced, stronger Plus Size Range of its products at the upcoming Paris Interfilere show in July. » I want to read more and receive info from Prym

Lingerie di Moda Now Distributing Baci in Italy

Lingerie di Moda, a distributor of intimates, swimwear and costumes, has reached agreement with Baci Lingerie to handle the brand in Italy. The firm also distributes such labels as Rene Rofe, Seven ‘til Midnight, Pink Lipstick and I-Diva. » I want to read more and receive info from Baci Lingerie

Frederick’s Launches ’The Nudes’ Collection

Frederick’s of Hollywood in mid-May launched The Nudes Collection, a small but “sexy new line of bras and panties developed in a customized nude color palette for women with different skin tones,” as described by the company. Retail price for the single offered bra is $29.50, $12 for the thong panty. » I want to read more and receive info from Frederick’s of Hollywood

Catanzaro: French Fetish Designer Offers Lingerie

Patrice Catanzaro was at the recent International Lingerie Show in Las Vegas to exhibit to the U.S. market his new lingerie collection, first shown at the Salon International de la Lingerie in Paris in January. This is the first full lingerie collection from the Marseille-based designer who is described on his own web site as “the undisputed master of fetish clothing” and told BODY he has been designing for 30 years. » I want to read more and receive info from Patrice Catanzaro

Native To Ship Three McClintock Collections

Native Group Ltd. will ship three separate Jessica McClintock collections for Fall/Holiday 2013: intimates, “Shapewear Solutions” and a focused group of foundations bearing the label “Under My Dress” designed to be worn under those special occasion dresses for which the licensor is best known. » I want to read more and receive info from Native Intimates

Fashion Forms Expands Consumer Ad Program

Fashion Forms is expanding the consumer advertising campaign it has been running. Not only are there more ads, but the firm is now running some two page spreads in addition to the single page ads with which it started. Many of the displays carry a new tag line as well: “Ever Wonder What’s Under?” » I want to read more and receive info from Fashion Forms

Nine Iron: New Color For Anita’s ‘Ella’ Range

Starting in June, Anita is offering an interesting new color to its Rosa Faia “Ella” collection: Nine Iron. White will also be offered in the collection, and both feature “romantic flower embroidery on stretch tulle” and “filigree embroidery on the interlock fabric on the lower cup and side panel.” » I want to read more and receive info from Anita

American Eagle Closing Additional Aerie Stores

While 2012 sales and earnings were up for American Eagle Outfitters, Inc., which currently sells “aerie” lingerie online and in its stores, including 151 dedicated exclusively to the brand, there are signs that the company is not as excited about the category as it once was. While in previous years American Eagle had opened new aerie stores annually, it changed course and closed seven in 2012 and in its recently released annual report it said it planned to close an additional “15 to 20” in 2013. » I want to read more and receive info from Aerie

Felina Shipping ’Body Jewels’ Lingerie in April

Body Jewels, the “young, fresh and lively” new collection from the same group that owns Felina, will ship “at the end of April” to various stores around the country according to Willy Mrasek, creative director. “JCP along with another major retailer [are] bringing it in under their private label brand. (We feel this flexibility adds to the appeal especially for those accounts wanting their own brand represented but not wanting to commit to their own MOQ’s [minimum order quantities]).” » I want to read more and receive info from Felina

First Look: Music Legs Lingerie Catalog 2013

Music Legs is about to release its 2013 lingerie catalog, this one 294 pages, with a dramatic front and back cover featuring two intricately detailed pieces emblematic of the new designs contained inside. Indeed, according to Anna Cruz, marketing manager, there are a “total of 149 new styles” in all, with the new plus size pieces, for the first time, “photographed on a queen size model.” » I want to read more and receive info from Music Legs

It’s Personal: Yummie Tries Shaming Spanx

The Spanx vs. Yummie Tummie dispute over shapewear design infringements continues. And Yummie’s Heather Thomson is making it personal as she tries shaming Spanx founder Sara Blakely in public. » I want to read more and receive info from Yummie Tummie

Oh La La Cheri: Lacing, Wild Straps & Whimsy

Unique and amusing lingerie, with a particular fondness for using lacing and straps in ways customers have not seen before, can be found peppered throughout the 2013 collections from Oh La La Cheri (photos of several examples of which we include with this article). » I want to read more and receive info from Oh La La Cheri

Donna Flor: Brazilian Lingerie and Swimwear

The Brazilians really do have a different take on sexy lingerie and swimwear, certainly one that is different from what is produced in this country or in Asia, yet one that is finding a growing place among U.S. retailers. And Donna Flor, though not a new company, is one of the latest brands from that country to make a concerted effort here. » I want to read more and receive info from Donna Flor

First Look: Leg Avenue Ravewear for 2013

For those retailers wondering if rave is still a strong trend in the market, another endorsement: the 2013 Leg Avenue Ravewear collection, which will be shown for the first time at the upcoming International Lingerie Show in Las Vegas in April. » I want to read more and receive info from Leg Avenue

Anita’s Rosa Faia Label Adds New Fall Color

Anita is introducing a striking new color, Arabian Spice (a sort of dark orange), to its existing and popular Scarlett collection (part of the Rosa Faia division) of intimates for autumn/winter 2013. Shipment on the new shade begins in June. Arabian Spice joins the existing color ways of Dusty Rose, black and white in this group. » I want to read more and receive info from Anita

Clubfife Panties, Lounge From San Francisco

“This is our first foray into wholesale,” declared Clubfife CEO Andrew Linton, explaining why he brought his small line of women’s underwear and loungewear, which he has been producing in San Francisco since 2004, to the recent Pool Trade Show in Las Vegas. » I want to read more and receive info from Clubfife

Barbara Now In World’s 4th Largest Store Group

“The big news is that Barbara is entering El Corte Inglés big time, in Spain,” Hubert Lafont, directeur general, wrote BODY in an e-mail today. “We start with 10 stores, but they add one per month.” The news is significant because Barbara has been seeking to break back into U.S. department stores, and El Corte Inglés S.A. (or ECI) which translates to “the English cut” is not only the largest department store group in Spain, but also in Europe. It is the fourth largest group in the world with sales of €15.8 billion (about $21 billion) in 2011. » I want to read more and receive info from Barbara

Comfortable Sleepwear, Panties By Marie Bella

Born from her long and ongoing experience operating a high end lingerie shop on Nantucket, creative director Marissa Fondot two years ago launched Marie Bella, a small line of panties and sleepwear which she exhibited for the first time at Curve in Las Vegas. The intimates are already sold in her store, Ladybird Lingerie, as well as a limited number of other shops. » I want to read more and receive info from Marie Bella

Miss Magic, Je Dit Are New Lingerie Brands

Perfect System Limited, a Hong Kong-based private label lingerie and swim producer, was at the most recent CurveNY looking to find retailers for its own brands in these categories. Founded in 1998, Perfect did not offer the new labels: Je Dit (“feminine lingerie”), Miss Magic (“young and trendy underwear”), Magic Beach (“swimwear line for fresh and young summer feeling”) and Magic Plus swim until last spring. » I want to read more and receive info from Perfect System

Luli Launches Colorful Seamless Panty Line

Luli Color Tech is the brand name for two new, almost transparent seamless panties, a ‘Tanga” and “Shortie,” available in eight colors. The panties, along with two new display systems, were introduced to the American market at the Luli Lingerie booth at CurveNY in late February. » I want to read more and receive info from luli Lingerie

Coobie Introduces Tie-Dye Color Variations

Coobie, a brand from Total Stockroom of North Carolina, has just introduced two tie-dye color variations of its existing V-neck and scoop-neck bras, which were on display for the first time at the recent MAGIC Show in Las Vegas. One color version is a mix of lime green and purple; the other blue and pink. Both are hand dyed and have a bright, almost “dayglo” look. » I want to read more and receive info from Coobie

Moda Seta Distributing Luxury Intimates in US

A new distributor of designer men’s and women’s intimates, underwear and swimwear for the U.S., Canada (and Korea), revealed itself at the back of the ENK tents at the recent MAGIC show in Las Vegas: Moda Seta with collections in those categories from the design team of Dsquared². » I want to read more and receive info from Moda Seta

NaïS: Unusual Lingerie Created in Brooklyn

French trained Anaïs Bouchard launched her lingerie collection, NaïS [pronounced nice], last May and showed it at the Pool trade show for the first time last August, where we first saw it, and then again at the same show in February. This time there were many more pieces along with reports that the label is already selling at a variety of U.S. retailers. » I want to read more and receive info from NaïS

Fashion Forms Launches New Leopard Print Bra

Fashion Forms has introduced a new backless, strapless adhesive bra in a leopard print. Shown for the first time to buyers during the recent New York market week, the bra, part of the company’s Go Bare collection, is designed to retail for $36. It will ship in late August. » I want to read more and receive info from Fashion Forms

Oh La La Cheri: More Bridal Lingerie For 2013

Oh La La Cheri has made a major expansion of its bridal intimates category as it publishes its largest catalog ever for 2013. Included are about 112 pages of styles overall, divided into three sections: spring/summer, all year sexy (or French Lesson) and bridal (which has the theme of Italian Romance). » I want to read more and receive info from Oh La La Cheri

Maidenform: Comfort, Okay. But Now Sexy?

The latest consumer focus groups must be telling Maidenform that “comfort” is one of the things women want most in their intimate apparel. After all, the word appears six times in the firm’s latest press release describing its Amsterdam fashion show in late January where it launched “The Art of Form, Maidenform’s new global brand platform— a sexy campaign that embraces the art and beauty of the female form.” But, come to think of it, the word “sexy” appears twice — once as “ultra sexy” — not an association the company has invited much in the past. » I want to read more and receive info from Maidenform

Escanté: Valentine’s Day ‘Red List’ Selling Well

Escanté reported that its “Red List,” a special collection of about two dozen Valentine’s Day lingerie pieces, “is almost completely sold out” according to national sales manager Mark Rosenfeld. Selections included lingerie and sleepwear (most of it red), as well as a school girl costume and even red boxers. » I want to read more and receive info from Escante

Dreamwear No Longer Producing Playboy Line

As recently as last weekend, Dreamwear, Inc. had displayed Playboy as one of "Our Brands" on its web site but in an email Friday Elliot Franco wrote to BODY noting that "we are no longer a Playboy licensee. The programs we were running have come to an end." The firm had produced a Playboy lingerie collection for a few years, but according to an independent source, this was done for a single store. Now, on the company’s web site, the Playboy logo has been removed and replaced with Laura Ashley’s (Dreamwear’s latest license). » I want to read more and receive info from Dreamwear

’Yandy Candy’ Is Store’s Own, New Rave Line

Yandy.com has borrowed ideas from the rave-themed lingerie and clubwear various firms have introduced in recent years and created its own Yandy Candy collection “inspired by trending neon colors and classic candy favorites” according to a company announcement. “The Yandy exclusive collection consists of 12 neon lingerie items and can only be purchased” at the retailer. » I want to read more and receive info from Yandy.com

Knock out! Picks Tiger Lily First Fashion Color

A year ago Knock out!, the maker of a collection of solution intimates, underwear and sleepwear products, chose Tiger Lily (Pantone would call it nectarine) to be the first of the “fashion colors” it would use for limited editions of some of its styes in 2013. Serendipitously, it turned out that many in the world of fashion have now arrived at the same conclusion. » I want to read more and receive info from Knock Out!

New Bras From Soma Slim and Smooth Sides

Soma, the lingerie division of Chico’s FAS, is promoting its new “Sensuous Sides, The Revolutionary Side Slimming Bra” that, according to a recent e-mail to consumers, “Smooths your sides for a slender, more sensuous you and pushes you forward for beautiful décolletage.” There are embroidered lace and smooth cup versions, retailing on Soma.com for $50 and $48 respectively » I want to read more and receive info from Soma

Seven ‘til Midnight’s Largest Catalog for 2013

Seven ‘til Midnight’s just-published 2013 catalog features what the company describes as a “biker babe-inspired collection.” At 435 pages this is “the brand’s largest collection to date and features an extensive array of hanging styles, packaged lingerie, accessories, and Baby Got Curves! for the plus woman. Highlight includes “Indecent Desires,” a grouping of wet look lamé pieces,” as well as “Enchanting,” a satin sleepwear collection in seven colors, and an expanded offering of seamless dresses and bedroom costumes. » I want to read more and receive info from Seven ’til Midnight

Bigger Espiral Catalog Adds More Black Light

Espiral is about to mail its largest catalog ever at about 370 pages, almost 25 per cent larger than its previous edition, and will, for the first time, exhibit at the Salon International de la Lingerie in Paris, both indicators of the recent growth of the company. Among many new additions to the catalog is an expanded collection of black light reactive styles featuring dramatic photos that will now be included on the packaging of individual items (see photos accompanying this article). » I want to read more and receive info from Espiral

Aerie Hires Rogien To Do Lingerie Promotions

Aerie, the lingerie division of American Eagle Outfitters, has hired costume designer Jenn Rogien to serve a six month stint as “Style and Fit Expert” to “participate in viral videos, store appearances and consumer fit sessions, as well as offer advice and tips for girls across the country.” Her credits include “HBO GIRLS costume designer and 2012 Style Awards “TV Costume Designer of the Year,” “ according to a statement by the retailer. » I want to read more and receive info from Aerie

Management Changes at Curve & Eurovet Shows

Pierre-Nicolas Hurstel has been named the CEO of the Curve lingerie and swim shows in the U.S. and co-founders Laurence and Jean-Luc Teinturier will become consultants to parent company Eurovet, the French trade show organizer. The Teinturiers will operate the upcoming February Curve shows in New York and Las Vegas before starting their consulting work in March. » I want to read more and receive info from Eurovet

March Intro for Bragel’s Improved ‘NuBra 3-D’

Bragel, the maker of the NuBra collection of adhesive bras, will bring to the U.S. in March its NuBra 3-D, the latest in what has been a series of design innovations. The 3-D, which had previously been announced, features cups with an improved shape to better conform, than earlier models, to the chest of the wearer. (Old and new versions of cups shown in the accompanying photo for comparison purposes. 3-D will be sold only as complete bra with two cups). » I want to read more and receive info from Bragel

Native To Offer Jessica McClintock Intimates

Native Group Ltd. will produce a licensed collection of intimates under the Jessica McClintock label and plans to celebrate the new collection with a market week launch party in early February. Native produces intimate apparel including bras, panties, corsets, bustiers and shapewear, as well as some children’s sleepwear. » I want to read more and receive info from Native Intimates

Shirley: Discounts for Retailers Who Buy More

Shirley of Hollywood is introducing in 2013 a “Shop Shirley and Save” program designed to provide significant discounts to retailers who increase the amount of business they do with the company compared with the same period in 2012. » I want to read more and receive info from Shirley of Hollywood

Macys.com Sells “Truth or Dare” By Vandale

“Truth or Dare by Madonna” lingerie is already selling well on Macys.com according to an industry source and will soon be available at Lord and Taylor. The brand is licensed to Vandale Industries, Inc. by Iconix Brand Group, Inc., and, as currently shown on Macys.com, includes about two dozen styles of intimates. » I want to read more and receive info from Vandale

Fashion Forms To Mark Its 20th Anniversary

Look for a new advertising and promotional campaign from Fashion Forms early next year. The company, which has been aggressively promoting its brand in consumer and trade magazines turns 20 next May and is planning to share the news widely. » I want to read more and receive info from fashion Forms

Hot Topic Pushing Hard For Blackheart Lingerie

In mid November Hop Topic opened five stores in California and Texas in what the LA Times called at the time a “testing” of its new lingerie brand, Blackheart. But the company has backed the launch with an extensive collection of intimates, indicating confidence that it will be able to successfully mine the underwear portion of the rock-and-roll niche it owns. And duplicate what Gilly Hicks has done for Abercrombie, Pink for Victoria’s Secret and Aerie for American Eagle. » I want to read more and receive info from Blackheart

Fantasy Lingerie: Pink Box Collection Update

Sexy intimate apparel company Fantasy Lingerie has revamped its Pink Box packaged lingerie collection, targeting confident women of all ages and body types. » I want to read more and receive info from Fantasy Lingerie

Sensualle Expands Its Sexy ’Loco’ Collection

Sensualle, the Brazilian sexy lingerie resource, has added new styles to its popular Soy Loco Por Ti collection, now offering over 50 styles of bras, panties, baby dolls, thongs, slips, body suits and tangas. Photos from the Soy Loco collection can be seen on the continuation page of this article. » I want to read more and receive info from Sensualle

First Look: More of Luli’s 2013 Collection

Luli Lingerie has given BODY a first look at many of its latest 2013 styles. Photos of the moderately-priced French label, distributed in this country by Cruise & Co Fashion Inc. can be seen here and on the continuation page of this article. » I want to read more and receive info from Luli Lingerie

First Look: LingaDore Autumn/Winter 2013-14

LingaDore, a brand created during the past decade by 32-year-old lingerie and swim producer Mendels Fashion Group, has just introduced its Autumn / Winter 2013/2014 lingerie, lounge wear, swimwear, beachwear and evening wear collections. On the continuing page we offer a first look a several of the new styles. » I want to read more and receive info from LingaDore

First Look: Hanro Spring Summer Collection 2013

Hanro has published its Spring/Summer look books for its day wear, sleepwear, lounge wear and knits collections for women and men. The fashions are photographed in a rather spare summer garden, the casually supervised grounds of an old European estate perhaps. (We include many photos on the continuing page). » I want to read more and receive info from Hanro

Interfiliére Emphasizes Unified Show Identity

The Interfiliére trade shows, which describe themselves as "the leading international sourcing platform for lingerie and swimwear," are seeking to provide a unified look and presence, and are introducing a slick new "visual identity" that they will use in all its markets (Hong Kong, Shanghai and, of course, Paris). » I want to read more and receive info from Interfiliere

Affinitas, Parfait: Newly Redesigned Website

Affinitas has redesigned its website to make it "more chic, interactive and user-friendly," according to a company spokesperson. All the styles can now been seen "worn on the models with detailed description on the products." The web adress is http://affinitasintimates.com. » I want to read more and receive info from Affinitas

First Look at Chantelle SS 2013 Collections

A first look at Chantelle’s spring summer 2013 lingerie is a tour of Paris, with many of its 27 collections names after a section of the city. Within each of the groups, each of which contain a variety of lingerie silhouettes and color variations. On our "more info" page which accompanies the continuation of this article we include images of some of our favorite styles. » I want to read more and receive info from Chantelle

Les Affaires Opens Second Singapore Store

Les Affaires, with its French-inspired collection of sleepwear, loungewear, dresses and camisoles, opened a new boutique in Singapore at the end of October at Plaza Singapura #03-70. It is the firm’s second retail shop. Recently the company, which is a division of the large, publicly traded apparel and textile firm, GLG Corp. Ltd,, has exhibited at the Curve lingerie shows. » I want to read more and receive info from Les Affaires

Shirley: ’Must Haves’ For This Holiday Season

In business since 1948, Shirley of Hollywood is one company that really knows what works for retailers during the crucial holiday season, from now through Valentine’s Day 2013. In response to a request from BODY, Eric Schlobohm listed what he considers the company’s “Hollywood Holiday’s Must Haves.” (See photos on the “More Info” pages where article continues). » I want to read more and receive info from Shirley of Hollywood

Fashion Forms Ad For Adhesive Bra In OK

Fashion Forms, known for its wide selection of special-purpose bras and vast array of intimates solution products, continues to aggressively advertise in consumer magazines. » I want to read more and receive info from Fashion Forms

Fullbeauty.com: Comfort Choice Custom Fit Bra

Fullbeauty has just introduced its new patent pending Comfort Choice Custom Fit Bra, “designed to adjust to a woman’s perfect band size on each side of the bra with convenient straps.” The bra is offered in sizes ranging from 38B to 48DDD and retails on the company’s site for $29.99 to $34.99. » I want to read more and receive info from Fullbeauty.com

Comme Ci Comme Ca: 2013 Lust, Male Power

Comme-Ci Comme-Ca Apparel Group Ltd., the parent company of sexy intimates brands Male Power and Magic Silk, announced the launch of the 2013 Male Power catalog as well as the expansion of women’s fetish collection Lust. » I want to read more and receive info from Comme Ci Comme Ca

Anita Now Sold on QVC E-Commerce Platform

Anita International, a 126-year-old intimate apparel company specializing in larger-cup and post-mastectomy styles, began selling branded fashion, active and maternity lingerie through home shopping giant QVC’s e-commerce platform in October 2012. » I want to read more and receive info from Anita

Björn Borg: Another Underwear Candy Store

Björn Borg AB has opened its first underwear “Candy Store” in the U.K. as it aggressively proliferates its own retail shops across Europe. The Swedish firm generates most of its income from men’s underwear (it also has women’s and kid’s lines), but also offers sportswear, swimwear, footwear, bags, eyewear and fragrances under licensing agreements. » I want to read more and receive info from Björn Borg

Debbie Herrera Replaces Singleton At Escanté

Stacey Singleton, who had worked in sales and design at Escanté has left the company. Debbie Herrera has been promoted to replace her and now serves as the new sales manager. » I want to read more and receive info from Escante

Alonzo Bristol’s Styles Blend Beauty, Comfort

Alonzo Bristol, a new U.S. intimates firm, is looking to expand its retail base. Established in 2010, the eponymous firm offers elegant styles for women with an eye toward comfort, support and confidence. » I want to read more and receive info from Alonzo Bristol

Gemsli Meets Growing Demand For Half Slips

Signalling a desire to aggressively find new retailers for its full and half slips, Gemsli attended the New York Curve show for the first time last August, and has expanded its collection to offer a wide variety of styles, lengths and sizes, as well two tiers of pricing. Interviewed at the show, a spokesperson explained that slips, while not often receiving much attention in the media, now represent a category “which is in great demand.” » I want to read more and receive info from Gemsli

Rimba’s New 68-Page “Erotic Fashion” Catalog

Rimba, a sexy apparel and adult toy producer in The Netherlands, has just published a new 68-page “erotic fashion” catalog which includes lingerie, sleepwear, hosiery, costumes (mostly of the bedroom variety) and a small collections of sexy men’s underwear. » I want to read more and receive info from Rimba

New Management Team Takes Over At Fantasy

Scott Taylor is the new president of Fantasy Lingerie and Leilani Whitney has taken over as managing director. The current parent company is Amuzement Enterprises, Inc., owned by a group of partners, including Taylor (who is also owner of the movie company, New Sensations, and other businesses). » I want to read more and receive info from Fantasy Lingerie

Honeydew to Make Madewell Intimates Line

Honeydew Intimates has signed an agreement to produce an “exclusive product line of bralettes and panties, to be sold in Madewell stores and online,” according to a Honeydew statement. “ Starting Spring 2013, customers that have already made Honeydew Intimates a best seller at Madewell will get more options in color and silhouette.” The agreement covers three years. » I want to read more and receive info from Honeydew

Leg Avenue Promotes Da Campo To VP Sales

Leg Avenue promoted Manuel Da Campo to vice president of sales in early September. Since last summer he has served in the post of director of international sales for the company. Prior to that he had been the commercial director at the high end French design house Marithé + François Girbaud (which sells apparel for both women and men). » I want to read more and receive info from Leg Avenue

Blvd. Is Lower-Priced Dress Line By Forplay

Under the collection name Blvd., Forplay, long a prominent force in the club wear arena, has just launched a new 59-piece dress line featuring substantially lower prices. “It’s the same quality, same Forplay fit, and the same fabrics at half the price,” declared co-founder Lou Rahim. The increasing volume of the company’s dress business has allowed for the new pricing he said. » I want to read more and receive info from Forplay

Diva: Sharp Prices, Cute And Interesting Styling

La Femme Fatale Intimates will be at the International Lingerie Show next week showing a greatly expanded Diva collection of lingerie and shapewear, all featuring extremely sharp pricing and cute and unusual styling. President Hy Laniado told BODY that Diva targets a “14 to 25-year-old” customer. “She is a fun, free-spirited junior girl or woman who is young at heart.” Stores that are buying the line include “junior retailers, chain stores and off price” stores. » I want to read more and receive info from La Femme Fatale

OneStopPlus Group Gets Patent for Side-Wire Bra

OneStopPlus Group, a part of the giant Redcats apparel organization, announced it received a full U.S. patent (#8,206,196) for its Comfort Choice Side-Wire Bra (which it launched in 2007). » I want to read more and receive info from Redcats

Purpuratta: Flowery Lingerie, Modest Prices

Purpuratta was in New York in early August for its first exhibition at Curve, bringing its dramatically colored and boldly decorated Colombian lingerie to the U.S. market. “We try to offer to the client something very beautiful, but very comfortable,” declared international manager Sarita Trujillo Durán. “It is a boutique brand but without the price.” » I want to read more and receive info from Purpuratta

Fräulein Annie: ’Cabaret’ Styling, Modern Fabrics

Having launched Fräulein Annie in January 2011 (with a fall/winter 2011 collection) at the Paris lingerie show, owner and designer Frauke Nagel has now set her sights on the U.S. market with an appearance at the recent Curve show in New York. “The intention of the brand is to combine beautiful style with function and wearability,” she told BODY. » I want to read more and receive info from Fräulein Annie

Fashion Forms: Bright Red Lace Adhesive Bra

Fashion Forms, has introduced a new lace backless, strapless adhesive bra perfect for the holiday season and Valentine’s Day. It’s bright red! » I want to read more and receive info from Fashion Forms

First Look at Escanté’s Fall/Holiday Collection

BODY Magazine got a first look at the Fall/Holiday line from Escanté, a “Luxurious, romantic collection to heat up the holidays,” according to designer Rie Tamaki, featuring “dramatic silhouettes and colors with flattering bodies and body conscious lines, gorgeous, quality fabric, laces, rhinestone hardware accents for some holiday bling [and] rich, luxurious, warm holiday colors.” » I want to read more and receive info from Escanté

Shell Belle: Luxury Lingerie, Great Value

Shell Belle, the luxury swim and lingerie line from the UK, offers certain high end retailers in the U.S. the opportunity to make some real money. Okay, so you couldn’t call the prices low (the designs we liked at CurveNY wholesale for between $34 and $128). But designer Michelle Blenkinsopp packs more in the way of silks, tulles, French leavers lace, antique veils, shell edging, ladder inserts and unique and unusual styling than many famous brands wholesaling for twice as much. » I want to read more and receive info from Shell Belle

Knitty Kitty: Underwear Knitted From Sock Yarn

Knitty Kitty, which opened last year, was at CurveNY (its second show after Pool in February), offering its signature collection of “knitimates”: knit bikini panties, briefs and halter top bralettes hand loomed in Bali, using 98% acrylic, 2% spandex yarn. » I want to read more and receive info from Knitty Kitty

Luxe Za.Za: Unusual, Sexy, But Still Wearable

Luxe Za.Za, a Brazilian lingerie brand, was at Curve New York with its spring/summer 2013 collection, the most interesting pieces of which feature extra straps or piping details. Unlike some South American lines where there are only straps and nothing else, most of the pieces in this collection provide adequate coverage for most customers. » I want to read more and receive info from Luxe Za.Za

Bradelis Exhibits Bras and Blouses at Moda

Bradelis New York, the Japanese apparel and intimates firm, will be exhibiting its new adhesive bra collection at the Moda show (Javits Center, booth 1040, August 5-7), while its collaborator in the creation of the bras, Bragel, will be exhibiting at the same time at CurveNY. » I want to read more and receive info from Bragel

First Look at the Latest Dreamgirl Fashions

Here is a first look a some of the latest styles from Dreamgirl’s new Fall, Holiday Valentine’s catalog. » I want to read more and receive info from Dreamgirl

Oh La La Cheri: Grows, Drops Some Prices 30%

BODY has a first look at the new Holiday/Valentine’s Collection by Oh La La Cheri, the fast-growing Miami-based lingerie producer. “The new collection has nearly doubled in size compared to last year,” declared account executive Sarah Konkel, “with bra prices lowered nearly 30% on many styles.” » I want to read more and receive info from Oh La La Cheri

Poor Results at Intimacy Hurt Van de Velde

Van de Velde, the public Belgian lingerie company that owns several international brands and retail operations, announced a slight increase in overall sales despite poor results at Intimacy, its U.S. retail operation. The firm, which owns such lingerie brands as Marie Jo, Andres Sarda and Prima Donna, announced that “consolidated turnover” grew in the first half of 2012 “thanks to Rigby & Peller,” its English lingerie retailer (which operates in about 7 locations and on the internet). » I want to read more and receive info from Van de Velde

For Holiday Shirley Puts Emphasis on Corsets

Shirley of Hollywood’s new Holiday Collection “has just been released and corsets are big-big part of it,” according to Eric Schlobohm. “If anyone missed it there was some interesting news from ebay and the BBC, that there has been a 185% increase in corset sales worldwide the last three months, with the USA, UK and Australia taking the lead.” » I want to read more and receive info from Shirley of Hollywood

Luli Adds More Colors, New Line for 2013

Luli, the moderately priced French lingerie brand, that emphasizes its extensive color palate and mix and match abilities, is coming back to CurveNY (booth 901), and will also be at Curve in Las Vegas (booth 225) this August. The firm has also added four new colors to its summer, 2013 LuliColor collection: lemon, poppy, orange and lilac, for a total of 17 shades of lingerie. » I want to read more and receive info from Luli Lingerie

Soak Wash Introducing Handmaid Hand Creme

Soak Wash Inc., the company that produces specialized cleansing products for intimate apparel, has introduced “Handmaid: luxury hand creme” that is “enriched with shea butter, olive oil and vitamins A and E” to its collection, according to a company spokesperson. » I want to read more and receive info from Soak Wash

Stylist Zoe Designs Collection for Jockey

Fashion stylist and advisor Rachel Zoe has created for Jockey a “curated selection of “major must-have”” shapewear and intimates that will be available in stores starting in October. » I want to read more and receive info from Jockey

Dominique Launches New ‘Wave Minimizer’

Dominique Lingerie has just launched The Wave Minimizer, “a full figure design specifically created to fit and flatter fuller figures,” according to Michael Trell, director of marketing. “It is constructed of light, breathable microfiber with stretch spandex wings.” » I want to read more and receive info from Dominique Lingerie

Paris Mode City Attendance Up to 15,324

The Paris Mode City lingerie and swim show which just ended, attracted 15,324 buyers this year, slightly more than for last year’s July show, according exhibition management. » I want to read more and receive info from Eurovet

Fashion Forms Backless, Strapless Lace Bra

Fashion Forms, the lingerie solutions company, is introducing new products to coincide with the upcoming August market and trade shows. BODY got a first look a one: a lace backless, strapless adhesive bra. » I want to read more and receive info from Fashion Forms

Seven ‘til Midnight Catalog Is Also Calendar

For the second year in a row Seven ‘til Midnight’s new holiday catalog is designed around a pin-up calendar, with the collection itself channelling “the muses of the Good Girl Art movement.” The digital version is available now, with the printed version available the first week in August. » I want to read more and receive info from Carrie Amber

Escanté Redesigns Lines, Upgrades Packaging

Escanté is in the process of extensively redesigning its various intimates collections, as well as upgrading the packaging for its four-year-old bedroom costume and lingerie line, Dulce Caliente. » I want to read more and receive info from Escanté

’Cutie’ Collection From Honeydew Is, Well, Cute

Honeydew is offering a new “Cutie” collection of rayon and lace intimates. All come in pastel shades (such as light yellow, light blue and pink) and every piece comes with substantial lace trimming. On its own web site, the new chemise and romper each retail for $48. The hipster and thong each retail for $16, and the bralette retails for $24. » I want to read more and receive info from Honeydew

Dreamgirl: Fall, Holiday Valentine’s Catalog

Dreamgirl International’s new “Fall - Holiday - Valentine’s” catalogue, with both new a existing styles, emphasizes “a vibrant color palette of gorgeous jewel tones, along with the dramatic touches of gold metallic laces, sequins and chains,” according to a company spokesperson. » I want to read more and receive info from Dreamgirl

Pink Lipstick Clubwear Line Shipping Strong

International Intimates’ “expanded Pink Lipstick clubwear line is starting to ship, and from the amount pre-orders, we can see that the growth of this brand is just getting started,” declard Wilson Kello, creative director of International Intimates, as he predicted growing success for label which was launched late last year. » I want to read more and receive info from Rene Rofe

Femme Fatale Launches Diva for Off-Price

La Femme Fatale, an intimates company founded at the start of this year, is placing its signature line in “mid-tier and better department stores as well as on e-commerce” web sites, according to founder Hy Laniado. He added that he has also created a second label, Diva Lingerie, which “will be distributed to off price retailers around the country.” » I want to read more and receive info from La Femme Fatale

Intimo: Makes for Top Fashion, Intimates Stores

Intimo Industry, an innovative seamless producer in Vernon, CA, has doubled its production capacity over the past two years, focusing on fashion apparel and producing for some of the most demanding retailers in the business, according to owner Paul Yang. » I want to read more and receive info from Intimo Industry

New Bragel Site Shows NuBra, Lia & Brava

Bragel, the creator of the NuBra adhesive bras and push-up pads and Lia prosthetic breast forms, has revamped its corporate website. “We decided to give a face lift," explained VP Daren Peng of the recently completed changes, "because the original website was outdated and the look and feel of the entire site was [a] very industrial-like presentation.” » I want to read more and receive info from Bragel

Cosabella’s Fall/Holiday Line: La Dolce Vita

Cosabella has drawn inspiration from, and named its new fall/holiday collection after, the 1960 Fellini film, La Dolca Vita. » I want to read more and receive info from Cosabella

Sensualle Signs Network of Reps Across the U.S.

Sensualle, the sexy Brazilian lingerie company, has finally put together a network of seven independent U.S. sales representatives. After exhibiting for several years at major trade shows, the firm kicked off a trade advertising program and seems serious about the American market. » I want to read more and receive info from Sensualle

LoRe, From Frederick’s, Now UnSpoken Chair

Unspoken, the luxury intimates line that launched at February MAGIC, has added two high-profile executives to its management team: Linda LoRe, the former CEO of Frederick’s of Hollywood, as executive chairman of the board; and Yolanda Dunbar, the former SVP of brand and direct marketing at Frederick’s, as president. » I want to read more and receive info from UnSpoken

Fantasy Show in NYC Highlights New Apparel

In mid-May, California-based Fantasy Lingerie, showed its new collection of lingerie, bustiers, hosiery, corsets, as well as club wear for both men and women, at a fashion show at Manhattan’s Hudson Hotel. Models included a mix of playmates, fashion models, actresses and Heatherette apparel designer Richie Rich. » I want to read more and receive info from Fantasy Lingerie

Twisted Sisters: New Canadian Lingerie Line

Twisted Sisters is a new Canadian label offering both lingerie and ready-to-wear, launched in February 2012 by designer Maria Mak. » I want to read more and receive info from Twisted Sisters

’Samba Erotica’: New By Bruno Banani Intimates

“Samba Erotica” is the motto for bruno banani women’s underwear for spring/summer 2013. As with the men’s underwear and swimwear, the inspiration is Brazilian color and prints. » I want to read more and receive info from Bruno Banani

Fired Temp Gets Native Complaint, Headlines

The firing of a woman (who says she was told she was “just too hot” by lingerie wholesaler, Native Intimates) has led to stories in the The New York Post, Huffington Post and other media outlets, as well as the filing of a complaint with the Equal Employment Opportunity Commission, the NY Post reported this week. » I want to read more and receive info from Native Intimates

As Losses Continue, Frederick’s Eyes Sale

After five straight quarters in which it has reported losses, Frederick’s of Hollywood Group Inc. has hired Allen & Company LLC, the New York-based investment bank, to assist the board of directors “in evaluating and exploring a broad range of strategic alternatives, including but not limited to a sale of the company or a business combination.” » I want to read more and receive info from Frederick’s of Hollywood

Sensualle: Unique, Very Sexy Brazilian Lingerie

After exhibiting at both the Curve and International Lingerie Shows in recent years, Sensualle has launched a new U.S. advertising campaign and is poised to announce its first U.S. independent sales respresentative. Taken together it is clear that the company is serious about the American market and deserves a closer look. » I want to read more and receive info from Sensualle

Espiral Expands Rapidly with Latin Inspiration

When a 14-year-old company’s catalog output jumps from 285 pages to 450 in a single year it’s a clear sign that sales are accelerating. Such is the case with Espiral, a Florida-based firm offering a wide variety of lingerie, club wear, resort wear, dancewear and swimwear produced in its own factory in Colombia. » I want to read more and receive info from Espiral

Bra + Corset Combo: Big Winner for Shirley

A new concept in corset design has provided a sales boost for Shirley of Hollywood. “The reaction to our new Hollywood Corset has been fantastic,” declared Eric Schlobohm, director of international sales. “We premiered the group at the ILS show to rave reviews and lots of “Oh My God” comments on the bust lines jumping up two sizes.” » I want to read more and receive info from Shirley of Hollywood

Bradelis Flagship Opens in Lower Manhattan

There was an opening party last night (April 26th) for the new 1000-square-foot Bradelis New York lingerie boutique at 211 Elizabeth Street in Manhattan (article in BODY last month). » I want to read more and receive info from Bradelis

Lola Luna: New Label Added by Mika Brands

Mika Brands, a US distributor of high-end European lingerie brands has announced the hiring of Olivia Feldman Lingerie as their east coast sales representative. The company will also be announcing a west coast sales rep in May. » I want to read more and receive info from Lola Luna

Seamlessly Shaped: New From Yummie Tummie

Seamlessly Shaped is a new collection of panties, expected to retail for $18 (or two for $30), from Shapewear brand Yummie Tummie. » I want to read more and receive info from Yummie Tummie

Lucile Lingerie Revives 1890-1930 British Label

Camilla Blois, the great-great granddaughter of Lady Duff Gordon, a leading UK couturier, has launched a London-based lingerie company, Lucile Lingerie, that revives the Lucile Ltd. firm her relative operated from the 1890’s to the 1930’s out of offices in London, New York, Paris and Chicago. While the original firm offered a variety of apparel, the new company focuses on lingerie. » I want to read more and receive info from Lucile Lingerie

Hanro: Cotton Seamless, Shapewear Doing Well

Hanro has launched its latest collection of intimates, and is getting a strong response for its “re-launched cotton seamless collection, which is a consumer favorite,” according to a company spokesperson, who added, “We are also seeing good sell thru in our new shapewear collection.” » I want to read more and receive info from Hanro

Seven ‘til Midnight Adds Bridal Thongs, Camis

Seven ‘til Midnight, a division of Carrie Amber Intimates Inc., the lingerie and costume wholesaler, is expanding its bridal collection with a thong set and new camis. » I want to read more and receive info from Carrie Amber

Coquette Expands Plus, Corsets and Costumes

A “25% increase” in the overall number of apparel styles offered by Coquette, as well as a new catalog collection, were among the latest developments reported by vp Marcus Horea in a recent interview. » I want to read more and receive info from Coquette

Gilly Hicks Lingerie Hot Segment of Abercrombie

While still only a minor part of Abercrombie and Fitch Co., sales at the company’s Gilly Hicks lingerie division grew four times faster than the company sales as a whole last year, and the firm has increased the number of Gilly Hicks retail outlets since last June by 31%, from 16 to 21 as of February 2012. Sales at the Gilly Hicks division rose from $40.3 million in fiscal 2010 to $73 million in fiscal 2011, rising by 81% while overall company sales rose by 20% during the same period. » I want to read more and receive info from Abercrombie and Fitch Co.

Closing of Wundervoll Lingerie Is Announced

Matthias Jaschke, a principal of Formesse, the German textile company, announced the closing of the firm’s lingerie division, Wundervoll. “Unfortunately,” he declared, “we failed to make a commercially successful brand out of our celebrated designer label. At the same time, the core business of Formesse developed to such an extent that it became increasingly difficult to manage the challenges faced by both areas. This is why I have reluctantly decided that the current spring / summer collection will be the last for Wundervoll.” » I want to read more and receive info from Wundervoll

Leg Avenue Expands Plus, Adds New Catalog

Leg Avenue has significantly expanded its commitment to the plus size customer, publishing its first plus catalog and adding many new plus styles, including several that are exclusive to its plus division. » I want to read more and receive info from Leg Avenue

VX Adds Larger Sizes, More Bridal Offerings

VX Intimate has extended sizing in the company’s most popular styles, including the lace, off-the-shoulder minidress (style 5095), the double-layer chiffon babydoll (style 5155) and the microfiber chemise with stretch lace (style 4054). These, as well as certain other designs, are now available in sizes small through 6X. » I want to read more and receive info from VX Intimate

Leg Avenue Has New ’Rave Wear’ Collection

Leg Avenue has launched a colorful new ‘Rave Wear’ collection, comprising over 50 styles which the company displays in a new 32-page catalog. The line can be seen in person at the upcoming International Lingerie Show (March 26-28). Suggested retail prices for pieces in the Rave collection range from $10 to $30. » I want to read more and receive info from Leg Avenue

Hot Item at Resurrected Barbara: ’Beauty Perfect’

“It looks like, at the end of the show, our door-opener will be this product,” said Hubert LaFont, directeur general at Barbara, the resurrected French brand, speaking about the new Beauty Perfect bra and control panty that were a prominent part of the new collection he introduced to the U.S. market at the recent CurveNY show. » I want to read more and receive info from Barbara

Leg Avenue’s Mike Tsai Exclusive Interview

BODY publisher Nick Monjo recently interviewed Leg Avenue COO Mike Tsai about current issues and future plans at the company. Here is the full interview. » I want to read more and receive info from Leg Avenue

Luli: French With Great Colors, Modest Prices

Providing a wide range of colors, as well as an emphasis on selecting shades in each group to enhance a customer’s ability to mix and match pieces across its entire range are the hallmarks of Luli Paris, a brand which made its Curve debut at the recent show in New York. » I want to read more and receive info from Luli

Bragel’s Bradelis Bras Are Meant to Be Seen

Bragel International has launched major product initiatives in recent months, all designed to take the company’s existing NuBra line of adhesive bras and bra accessories to new levels. The first additions were the 3D NuBra and NuBra Airy collections. And now comes the “NuBra x Bradelis New York” line (pronounced bra-de-lease), which was exhibited in the Bragel booths at the most recent Curve shows in Las Vegas and New York. These are adhesive bras that are very definitely meant to be seen, not hidden under a garment. The retail price range for this show off collection is $65 to $220. » I want to read more and receive info from Bragel

Amoena: ’Improved’ Mia Collection Discussed

Interview with Phillip Sporidis, President of Amoena USA Corporation. » I want to read more and receive info from Amoena

Bradelis Flagship Opens April in Manhattan

Gold Flag Ltd., a Japan-based producer of intimates and underwear and the operator of a chain of retail stores in Japan, China and the U.S., plans to open a flagship Bradelis New York store in Nolita on April 27. » I want to read more and receive info from Bradelis

Seven ‘til Midnight Inks Distributor for Spain

Carrie Amber Intimates, which produces Seven ‘til Midnight lingerie and costumes, has signed a deal with Dildos Assorted SL to distribute its apparel in Spain. » I want to read more and receive info from Carrie Amber

Fashion Forms Launches 7 New ’Solution’ Bras

Fashion Forms continues to introduce many new products to meet the varied needs of its growing list of customers, both among the retail community and among consumers. » I want to read more and receive info from Fashion Forms

BodyZone: New Private Label & ‘Naughty Sexy’

BodyZone recently expanded its private label program for retailers, as well as adding styles to its Naughty Sexy line of boxed lingerie. » I want to read more and receive info from BodyZone

BodyZone Launches Dynamic New Website

BodyZone has just launched a new website at http:// bodyzoneapparel.com/. The new platform, which can be viewed by all, is designed to be used by retailers to browse and purchase products. It is not designed for consumers to purchase; retailers must log in before prices are displayed. » I want to read more and receive info from Bodyzone

Dreamgirl’s ENCORE: ‘Hot Bright’ Colors

Dreamgirl has launched a new “concept catalog” collection, ENCORE, for the 2012/2013 season, with all styles ready to ship starting March 30, 2012. » I want to read more and receive info from Dreamgirl

Dreamgirl Expands in UK at Birmingham Fair

Dreamgirl, in its continuing efforts to expand on the international scene, has made a point of being represented at a variety of lingerie and costume exhibitions around the world. Most recently, the company reported a well-received showing of its extensive collection at the Birmingham Spring Fair (February 5-9) at the National Exhibition Centre in Birmingham, England. » I want to read more and receive info from Dreamgirl

Music Legs Adds Staff, Burlesque Line

Despite the slow job market, Music Legs, the hosiery, lingerie and clubwear brand, reported hiring new staff and expanding their warehouse space. The seven new hires include full-time fashion designers, customer service reps, a warehouse manager and an office manager. National Sales manager Mark Rosenfeld said "we continue to grow and expand the line, so in order to keep up pace with customer demand we decided to hire more people." He added that the company is in the process of hiring more people. » I want to read more and receive info from Music Legs

Oh La La Cheri in 2012: Amusing, Original Style

What jumps out from the new Oh La La Cheri “Tres Sexy” and “Boutique” collections, shown at CurveNV (February 11-13) and coming today to Curve in New York (Feb. 21-23), is the company’s compulsion to consistently create new looks and find different, fun ways of covering (though just barely) the female form. » I want to read more and receive info from Oh La La Cheri

Leg Avenue: Debuts NY Curve with Burlesque

Leg Avenue will be exhibiting at Curve in New York (February 21-23) for the first time, following up on its Curve debut in the Las Vegas version of the show (February 11-13). In New York, Leg Avenue will focus on the company’s new Burlesque Collection, which comprises dozens of styles as well as accessories, such as petticoats, gloves, top hats, pasties, skirts, hair accessories and a new line of shoes. » I want to read more and receive info from Leg Avenue

Sokoloff: Sophisticated Lingerie from Montreal

One of several new lingerie companies that debuted at MAGIC (February 13-15) was Solokoff Lingerie, a sophisiticated, higher-priced brand. The Montreal-based company was launched six months ago and sells in such stores, in its home city, as Mimi and Coco, Les Haut es Les Bas and Unicorn. » I want to read more and receive info from Sokoloff Lingerie

UnSpoken: Luxury with Look of Old Hollywood

(MAGIC Report) UnSpoken, a high-end loungewear, sleepwear and lingerie collection that reminds one of the black and white photos of movie stars in the 1930’s by George Hurrell, was launched at MAGIC (February 13-15) » I want to read more and receive info from UnSpoken

Why Parisa Lingerie Seems Likely to Succeed

(CurveNV Report) The recently-announced Parisa Lingerie collection was on display at CurveNV in Las Vegas (February 11-13), meeting with a “tremendous” reaction from retailers, according to owner, Amir Moghadam. His company, AFR Apparel International, Inc., currently produces its own A.Che swimwear, licensed Natori swimwear and, in its extensive private label operations, swimwear and lingerie for a wide range of customers. » I want to read more and receive info from Parisa

Leonisa To Open First U.S. Store in Georgia

Leonisa, the large Colombian-based producer, has plans to open its first store in the U.S., a flagship location, at the start of June. Located 30 miles northeast of Atlanta in the Mall of Georgia, the boutique will showcase both the company’s lingerie and swimwear. » I want to read more and receive info from Leonisa

True Intimates: Luxury in 6 Different Shades

(CurveNV Report) Launched at CurveNV (February 11-13), new True Intimates produces a small, finely-made collection of lingerie, which focuses on matching six different shades of skin. “The bras are comfortable and supportive and will last a really long time,” declared Melanie Poblete, CEO. “They are supportive enough to wear during the day and sexy enough to transition into the evening.” » I want to read more and receive info from True Intimates

Dana-co to Launch Full Figure Line for N Natori

Dana-co is about to launch, for spring 2012, a line of “full figure” bras and panties under the N Natori label. This is significant because it is the first time designer Josie Natori has provided foundations specifically designed for women in this category. Dana-co has had the Natori license for bras for nine years. » I want to read more and receive info from Dana-co

Kmart Launches Sofia Vergara Intimates

Although they are not yet up on the Kmart website, Sofia by Sofia Vergara intimates are already in some stores (the 34th Street Kmart, for example) and will be in many more by Valentine’s Day. » I want to read more and receive info from Dana-co

Affinitas’ New Foam Adds Comfort to Bras

Affinitas has introduced its new Spacer Foam Padding, a material designed to dramatically improve comfort for the wearer, especially in the larger cup size ranges. The padding is used in the company’s “Allison” Contour Spacer Bra and the Parfait by Affinitas “Jeanie” Contour Spacer Bra, both part of the fall/winter 2012 collection. » I want to read more and receive info from Affinitas

Leg Avenue to Exhibit Burlesque at CURVENV

Leg Avenue announced it will show its 2012 Burlesque Collection at this month’s CURVExpo in Las Vegas. » I want to read more and receive info from Leg Avenue

Chantelle’s 2012 Styles

For spring/summer 2012, iconic French lingerie brand Chantelle is updating its classic ranges while adding new looks that add fashionable twists to comfortable, dependable basic lingerie. » I want to read more and receive info from Chantelle

Royce Launches New Wirefree Full-Cup Style

U.K.-based Royce Lingerie has introduced a new intimates style that will premiere at the Moda Lingerie & Swimwear Show in the U.K. as well as CURVExpo in the U.S. in February. » I want to read more and receive info from Royce

Fashion Forms Keeps Up Advertising Push

Intimates and accessories producer Fashion Forms is continuing its multimillion-dollar aggressive consumer advertising push in February with a full-page ad in InStyle featuring the company’s U-Plunge Backless Strapless Bra. » I want to read more and receive info from Fashion Forms

Tefron, Cifra Partner for Seamless Apparel

Israel-based intimate apparel and sportswear maker Tefron Ltd. has partnered with Italy-based hosiery and intimates company Cifra S.p.A. to produce a a collection of lingerie, shapewear and activewear using innovative warp-knit seamless production technology. » I want to read more and receive info from Cifra

Shirley of Hollywood Releases 2012 Catalog

Manufacturer and wholesaler Shirley of Hollywood has come out with its latest catalog, the 2012 Big Book, encompassing a range of new and bestselling sexy lingerie styles. » I want to read more and receive info from Shirley of Hollywood

Pink Lipstick is New Brand from René Rofé

BODY Magazine publisher and editor-in-chief Nick Monjo interviewed Wilson Kello, creative director of International Intimates, about the introduction of Pink Lipstick, the company’s newest sexy collection. » I want to read more and receive info from Rene Rofe

Coconut Grove Granted Wick’em License

Wick’em Bra Liners, an innovative product designed to absorb moisture and prevent skin irritation, has chosen Coconut Grove Intimates to manufacture, market, sell and distribute the brand. » I want to read more and receive info from Coconut Grove

Velda Lauder Premieres Purple Heart Collection

Velda Lauder Corsetiere, a U.K. producer of high-end corsets and acccessories, has unveiled its newest collection, Purple Heart. » I want to read more and receive info from Velda Lauder

Dreamgirl Expands 2012-13 Diamond Lines

Dreamgirl International is expanding its Diamond Collection packaged lingerie lines to incorporate the latest runway trends for 2012-2013. » I want to read more and receive info from Dreamgirl

New Looks from Artemis South

U.K. lingerie brand Artemis South has launched an elegant swimwear, nightwear and lingerie collection for 2012. » I want to read more and receive info from Artemis South

Bendon Introduces New Full-Cup Line

International lingerie company Bendon has premiered evollove, a collection of flirty bras for D to G cup sizes. » I want to read more and receive info from Bendon

Bras by Bracli Feature Signature Pearls

To complement their signature lace-and-pearl thongs, Spanish brand Bracli has created a line of sexy, elegant bras created from the same high-quality materials. » I want to read more and receive info from Bracli

Music Legs Introduces Live Inventory

Music Legs has announced the addition of a live inventory system to its expanding wholesale website. » I want to read more and receive info from Music Legs

Seven ’til Midnight Looks to the ’60s

Sexy lingerie company Seven ’til Midnight’s 2012 collection is inspired by the fantasy and glamour of swinging 1960s. » I want to read more and receive info from Carrie Amber

Silk and Satin Styles by Christina Ruth

U.K. lingerie company Christina Ruth offers fun, sexy lingerie styles aimed at young professional women. » I want to read more and receive info from Christina Ruth

Affinitas Unveils Fall/Winter 2012 Lines

Lingerie producer Affinitas has released its Affinitas Intimates and Parfait by Affinitas fall/winter 2012 collections. » I want to read more and receive info from Affinitas

New Winter-Inspired Styles by Yes Master

U.K. lingerie brand Yes Master has unveiled its autumn/winter lingerie and loungewear 2012 collection, The Story of Snow. » I want to read more and receive info from Yes Master

Bracli to Debut Ebony Your Night in 2012

Spanish brand Bracli is making their latest product — the Ebony Your Night double-stranded black pearl thong with a black lace waistband — available worldwide in January 2012. » I want to read more and receive info from Bracli

Elle Macpherson Debuts Fall 2012 Collection

Feminine styles based on the landscapes and wildlife of Hawaii and Africa light up Elle Macpherson Intimates’ fall 2012 intimate apparel collection. » I want to read more and receive info from Elle Macpherson Intimates

Leonisa Air Bra Styles Add a Cup Size

Latin American intimate apparel brand Leonisa has introduced a line of bras with interior air pads that add a full cup size. » I want to read more and receive info from Leonisa

Kiss Me Deadly Shows New 2012 Collection

U.K.-based lingerie brand Kiss Me Deadly previewed its spring/summer 2012 collection at the launch of London boutique Dolci Follie in November. » I want to read more and receive info from Kiss Me Deadly

Escante’s Bold, Original New Look for 2012

Escante has a dramatic new look that could spark new life into this established sexy firm, which produces its fashions in Mexico. During a recent interview, owner Eduardo Kuri gave credit to Ria Tamaki, a designer he hired a year ago. “It has been well received,” he said of the latest collection, much of which is contained in the company’s green-covered 2011-2012 catalog. “The new fabrications, the new ideas. They are all her doing.” » I want to read more and receive info from Escante

Stella McCartney Unveils New Collection

Designer Stella McCartney has previewed her lingerie collection for autumn/winter 2012-2013, focusing on producing effortlessly sexy feminine styles that are both easily wearable and eco-friendly. » I want to read more and receive info from Stella McCartney

Parah Previews Fall-Winter 2013 Looks

Italian lingerie and loungewear company Parah S.P.A. is targeting modern women with the previews of its fall-winter 2012-2013 collection. » I want to read more and receive info from Parah

Ultimo’s New Collection Leads to Jump in Sales

U.K.-based lingerie brand Ultimo’s sizzling new collection has lead to a 25 percent jump in sales during the month of November compared to the same period last year, according to brand owner and designer Michelle Mone. » I want to read more and receive info from Ultimo

Fashion Forms Debuts Full-Page InStyle Ad

Intimate apparel and accessories company Fashion Forms is debuting a full-page ad for its Body Sculpting Backless Strapless Bra in major fashion publication InStyle. » I want to read more and receive info from Fashion Forms

Women’s Panty Styles from Serpantz

Los Angeles-based Serpantz, a line known for its sexy men’s underwear with fun yet provocative images, has expanded to include styles for women. » I want to read more and receive info from Serpantz

Lake and Stars Unveils Controversial Ads

Lingerie and swimwear company The Lake and Stars has been making headlines due to its latest ad campaign consisting of photos of a lingerie-clad mother and daughter posing provocatively, which has met with controversy. » I want to read more and receive info from The Lake and Stars

Rihanna Designs Lingerie for Armani

Global pop star Rihanna, the current face of Emporio Armani Underwear and Armani Jeans, has designed a limited-edition line of lacy lingerie as well as some ready-to-wear pieces for the major fashion label. » I want to read more and receive info from Armani

Dita Von Teese to Launch Lingerie Line

Burlesque star and Dita Von Teese has announced plans for a new lingerie line, Von Follies by Dita Von Teese. » I want to read more and receive info from Von Follies

Styles from Dreamgirl’s 2012-2013 Collection

Here is a sneak peek of some of the latest styles featured in the 2012-2013 Collection from Dreamgirl. To take a look at these styles and to receive more information, click on the link below. » I want to read more and receive info from Dreamgirl

Magic Silk Releases Exposed 2012 Catalog

Sexy lingerie and costume company Magic Silk has released its Exposed Valentine 2012 catalog, featuring 24 pages of new and popular styles from its Exposed Lingerie, Hot Angel, Cheap Thrills School Girls and Exposed Couples lines. » I want to read more and receive info from Magic Silk

Dreamgirl Launches 2012-2013 Collection

Dreamgirl International is launching its new 2012-2013 merchandise catalog, featuring 226 pages of new, innovative styles in lingerie, hosiery, costumes, dancewear and clubwear. » I want to read more and receive info from Dreamgirl

Oh La La Cheri Brand Expands, Launches Site

Sexy lingerie brand Oh La La Cheri is taking its signature collections in a new direction, expanding its offerings and launching a new company website. » I want to read more and receive info from Oh La La Cheri

Larry Waters Joins Music Legs

Sexy hosiery, costume and lingerie company Music Legs announced Larry Waters will be joining its sales team. » I want to read more and receive info from Music Legs

Leonisa Introduces Sexy Chic Lace Collection

Colombia-based intimate apparel brand Leonisa has debuted its Sexy Chic line, a range of sensual lace panties. » I want to read more and receive info from Leonisa

Sexy Lingerie Styles from iCollection

Launched in 2008, fast-growing lingerie company iCollection produces sexy lingerie designs at affordable price points. » I want to read more and receive info from iCollection

Panty by Post Launches French Partnership

Vancouver, Canada-based online panty subscription service Panty by Post is continuing its international expansion with a partnership with French website LemonCurve.com. » I want to read more and receive info from Panty by Post

Sassybax Premieres the Sexy Collection

Joining its renowned Classic and Pretty Collections, Sassybax is introducing a new line: the Sexy Lingerie Collection. » I want to read more and receive info from Sassybax

Espiral Expands with Fall in Love Collection

Espiral has expanded its fall, holiday and Valentine’s Day lines with the Fall in Love Collection, a 20-piece supplement of sexy lingerie and nightwear. » I want to read more and receive info from Espiral

Knock out! Panties Introduces Boy Shorts

Encouraged by requests from retailers and customers alike, Knock out! Panties is introducing a new style: the lacy boy short. » I want to read more and receive info from Knock Out

Leg Avenue Debuts 2012 Holiday Catalog

Sexy lingerie, hosiery and accessories company Leg Avenue has unveiled its 2012 holiday and Valentine’s Day catalog. » I want to read more and receive info from Leg Avenue

Spirite Industries to Introduce Cupcake Line

Spirite Industries, Inc. is launching a new collection aimed at young adult retailers called Cupcake Lingerie. » I want to read more and receive info from Spirite Industries

Sexy Lingerie from De Namour Erotic Fashions

Holland-based lingerie and partywear wholesaler De Namour Erotic Fashions produces intimate apparel and clubwear designs aimed at retailers looking to carry exclusive, on-trend sexy apparel. » I want to read more and receive info from De Namour

Co’Coon’s Cryotherapy for Cancer Detection

Colombian shapewear brand Co’Coon is recommending items from its innovative cryotherapy line as a method for early detection of breast cancer. » I want to read more and receive info from CoCoon

Kirkpatrick Named Buyer for LC Distributors

Holly Kirkpatrick has been named apparel and lingerie buyer for LC Distributors. » I want to read more and receive info from LC Distributors

Vitale Appointed Wacoal America President

Robert Vitale has been named president and co-C.E.O. of Wacoal America, Inc. effective April 1, 2012. Vitale will be succeeding current president Richard C. Murray, who will move to the position of vice chairman. » I want to read more and receive info from Wacoal

Leg Avenue Introduces Holiday Gift Boxes

New for the holiday season, Leg Avenue has premiered a gift box collection, making it easier than ever to give and receive the company’s sexy lingerie and accessories. » I want to read more and receive info from Leg Avenue

Bracli Releases Noir Pearl Thong Collection

Spanish brand Bracli, creator of the original pearl thong, has taken their signature product and added a dark, sexy twist. » I want to read more and receive info from Bracli

Sequined Holiday Styles from Seven ’til Midnight

Seven ’til Midnight has introduced several holiday 2011-2012 styles featuring sequins, glitter and metallic lace for celebrations in need of some sparkle. » I want to read more and receive info from Carrie Amber

Hanky Panky Celebrates 25 Years

Intimate apparel company Hanky Panky celebrated its 25th anniversary with a designer collaboration line by Anna Sui, a breast cancer research initiative and a party in New York City. » I want to read more and receive info from Hanky Panky

Leg Avenue Unveils 2012 Burlesque Catalog

Sexy apparel, lingerie and hosiery company Leg Avenue debuted its latest burlesque collection at the International Lingerie Show in Las Vegas and has released its catalog for wholesale orders starting immediately. » I want to read more and receive info from Leg Avenue

Murray Moves to Vice Chairman at Wacoal

Richard C. Murray announced his retirement as president of Wacoal America as of March 31, 2012. He will take on the position of vice chairman of Wacoal’s U.S. unit beginning in April. » I want to read more and receive info from Wacoal

Fashion Forms Launches Extensive Ad Campaign

Fashion Forms has just launched a “multi-million dollar” consumer and trade advertising campaign to support its new “Body Sculpting” bra with a full page ad in US Magazine. The silicone bra, which is backless and strapless, combines the support of a single under wire and a re-usable adhesive (except for the nipple area) interior. » I want to read more and receive info from Fashion Forms

Nicole Gill Lingerie Debuts New Collection

U.K.-based Nicole Gill Lingerie has released its third collection, A Beautiful Sacrifice, for autumn/winter 2011. » I want to read more and receive info from Nicole Gill Lingerie

Bracli’s Original Pearl Thong Hits U.S. Market

After receiving acclaim from satisfied shop owners and consumers and appearing in Playboy and "Sex and the City," Bracli’s original pearl thong disappeared from the U.S. market — but is now available once again to retailers across the country. » I want to read more and receive info from Bracli

Affinitas Offers Packaged Panty Sets

Lingerie producer Affinitas, specializing in sexy and affordable styles, has launched packaged sets of three panties in both hipster and thong styles. » I want to read more and receive info from Affinitas

New Collection from With Love Lingerie

Canadian intimate apparel brand With Love Lingerie has introduced Mme. Beatrice Deco, a new collection for spring/summer 2012. » I want to read more and receive info from With Love Lingerie

Seven ’til Midnight’s Holiday Looks at ILS

Sexy lingerie, shapewear and costume company Seven ’til Midnight’s holiday and Valentine’s Day collection will premiere exclusively at the International Lingerie Show in Las Vegas. » I want to read more and receive info from Carrie Amber

Affinitas Pursues International Expansion

Just four years after the brand’s inception, Affinitas is expanding the distribution of its affordable yet luxurious lingerie worldwide. » I want to read more and receive info from Affinitas

Music Legs Launches New Wholesale Website

Sexy apparel brand Music Legs has launched its new wholesale website at MusicLegs.com. » I want to read more and receive info from Music Legs

Boosting Bra Styles from OnGossamer

OnGossamer lingerie offers lift and comfort for stylish women everywhere. » I want to read more and receive info from OnGossamer

I.D. Sarrieri Unveils Luxury Collections

High-end Romanian lingerie brand I.D. Sarrieri continues to craft upscale lingerie looks with its autumn/winter 2011 and spring/summer 2012 looks. » I want to read more and receive info from I.D. Sarrieri

Style from Sexy Period

Many women forego wearing cute or sexy underwear when it’s "that time of the month." But new brand Sexy Period is ready to change the way women feel about wearing chic panties when they’re on their periods. » I want to read more and receive info from Sexy Period

QT Intimates Moves, Expands Dance Range

Intimate apparel designer and producer QT Intimates has split its New Jersey headquarters into a main office in Oradell, N.J. and a distribution center that is now located in Saddle Brook, N.J. » I want to read more and receive info from QT

French ‘Loungerie’ for Girls Raises Eyebrows

French brand Jours Après Lunes’ line of "loungerie" — lingerie plus loungewear — for children aged three months to 12 years is meeting with controversy. » I want to read more and receive info from Jours Après Lunes

Shirley of Hollywood Debuts Holiday Catalog

Sexy lingerie manufacturer and wholesaler Shirley of Hollywood has released its 2011 holiday catalog, which now includes Valentine’s Day, Mardi Gras and St. Patrick’s Day styles. » I want to read more and receive info from Shirley of Hollywood

Seven ’til Midnight Adds Festive Panty Sets

Wholesale sexy lingerie, costume and shapewear company Seven ’til Midnight has added sets of flirty panties to its 2012 holiday/Valentine’s Day collection. » I want to read more and receive info from Seven ’til Midnight

Embrace Provides Innovative Support

High-end Irish brand Embrace aims to provide women with beautiful and versatile lingerie with its patented and patent-pending revolutionary designs to improve comfort, fit and freedom of movement. » I want to read more and receive info from Embrace

Lingerie Coffee Truck Turns Heads in Hawaii

Food and beverage trucks are popping up in cities all over, and many are quick to gain a cult following. Honolulu’s Wild Bean Espresso truck is one of the city’s most popular places to get coffee, but the novelty doesn’t just lie in the beverage shop’s mobility — the truck is staffed entirely by lingerie-clad young women. » I want to read more and receive info from Wild Bean Espresso

Caron Joy Launches Wireless Lace Intimates

Caron Joy, a brand composed of girls’ and women’s dresses, sportswear, loungewear and accessories, has expanded into a line of stretch lace wireless intimates. » I want to read more and receive info from Caron Joy

Amoena Gets Strong Response at CURVENY

Full-cup and mastectomy lingerie company Amoena had a "wonderfully positive" showing at the CURVENY trade show in New York City this week, according to brand representatives and attendees. » I want to read more and receive info from Amoena

Affinitas Premieres Bustiers and Babydolls

Lingerie and basics producer Affinitas has made available a range of delicate and sexy babydolls and bustiers for spring/summer 2012. » I want to read more and receive info from Affinitas

LingaDore Offers Romantic 2012 Looks

Dutch lingerie brand LingaDore has unveiled its spring/summer 2012 lingerie ranges, filled with fashionable embellishments and romantic details to convey French-inspired extravagance. » I want to read more and receive info from LingaDore

Fine Lines Arrives with Lingerie from Australia

New to the U.S., but already on savvy retailers’ radar (we found Intimacy shopping at the booth on day one of CurveNY) is Fine Lines (sometimes it’s one word, Finelines, as in a description on its website). This established Australian brand comprises a large collection of women’s intimates including everything from basics and t-shirt bras, to shapewear, bridal and special occasion intimates. Managing Director Simon de Winter presided over the booth. » I want to read more and receive info from Fine Lines

Touché: New to Curve as Well as South Beach

Touché, showing for the first time at Curve, offers women’s lingerie, swimwear, pajamas, sleepwear and girls’ swimwear. Launched in Colombia 1987, the company opened its first retail outlet in the U.S. in October of last year in South Beach. According to Margarita Serrano, who was at the CurveNY booth, bras wholesale for about $43, panties for $20-$30, one piece swim suits for about $67 and bikinis for about $63. The company will also be showing at Curve in Las Vegas later this month. » I want to read more and receive info from Touche

Malha: New Colombian Brand Debuts at Curve

“Malha is a play on words,” explained Jackie Saad of the new Colombian brand. “Mala means bad,” and the extra “h” was added, apparently, just for good measure. The soft stretchy bras often feature lace that has been cut up and then sew together with contrasting mesh inserts. The hand-dyed lingerie feature many hand finished details. Wholesale prices range from $32 to $58. When we were in the booth a well-known West Village lingerie shop was apparently finalizing an order. » I want to read more and receive info from Mahla

CurveNY Opens Strong

CurveNY opened Sunday with solid traffic and a truly impressive array of lingerie and swim brands with many exhibitors reported a strong first day. According to show director Jean Luc Teinturier, “we were close to 1000 buyers,” entering the first day, which is “an increase from last year.” » I want to read more and receive info from Curve

Fair Verona Returns to CURVENV Trade Show

California-based Fair Verona will be making its return to CURVENV with a sophomore collection of romantic, highly original lingerie and loungewear looks. » I want to read more and receive info from Fair Verona

Provocative Luxury Lingerie from Harlette

U.K. lingerie brand Harlette is breaking into the U.S. market with a collection inspired by — and worn on — the television series "Secret Diary of a Call Girl." » I want to read more and receive info from Harlette

McPete Sales Moves, Expands Territories

BODY Magazine has learned Neal Fersht of McPete Sales has expanded sales to parts of New England for Shirley of Hollywood and BodyZone Apparel. » I want to read more and receive info from McPete Sales

Eurotique Unveils After Dark Corset Collection

Florida-based corset manufacturer Eurotique has released After Dark Fashion Corsets, a line of affordable corsets aimed at "the entry-level corset market." » I want to read more and receive info from Eurotique

Claudette Premieres New Lingerie Looks

U.K.-designed brand Claudette Brassiere has released a collection of flirty, affordable lingerie styles in a wide range of sizes. » I want to read more and receive info from Claudette

Espiral Lingerie Moves to New Location

Sexy lingerie and clubwear producer Espiral has announced that the company has moved to a new location to accommodate sales growth. » I want to read more and receive info from Espiral

Lou Lingerie, BL Intimates Part Ways

Canadian manufacturer and distributor BL Intimates, will no longer handle French lingerie brand Lou in North America. » I want to read more and receive info from Lou

Anita Launches Lower-Priced Range

Anita International, a 125-year-old intimate apparel manufacturer, is introducing the Lace Rose range for the company’s Rosa Faia line, a new luxury, high-end range at a more affordable price point. » I want to read more and receive info from Anita

Belabumbum Celebrates 10 Years

Arizona-based company Belabumbum, a wholesaler of maternity wear, basics, swimwear and loungewear, is commemorating 10 years of high-quality garment creation by offering special packaging options to retailers and expanding popular lines as well as sales regions. » I want to read more and receive info from Belabumbum

Improved Amoena Mia to Debut at Curve

Full-cup lingerie brand Amoena will premiere its improved Amoena Mia lingerie collection as well as a new swimwear collection at the CURVExpo shows in New York and Las Vegas. » I want to read more and receive info from Amoena

Kiss Me Deadly Outfits Femme Fatales

U.K.-based lingerie brand Kiss Me Deadly’s vintage-inspired retro and burlesque looks are designed for glamorous, seductive and sensual women. » I want to read more and receive info from Kiss Me Deadly

ULLA Lingerie Reaches U.S. Market

European brand ULLA has been creating beautiful lingerie for full-figured women for over 50 years — and is now about to begin distribution in the United States. » I want to read more and receive info from ULLA

Dreamgirl Unveils New Fall/Holiday Catalog

California-based sexy lingerie company Dreamgirl has released its 2011-2012 fall/holiday/Valentine’s Day catalog. » I want to read more and receive info from Dreamgirl

Lorraine Chambers Joins Knock Out!

Lorraine Chambers, formerly of Sassybax, has joined Knock out! Panties as the vice president of business development. » I want to read more and receive info from Knock Out

Music Legs Hires Kimberly Buehrle

Kimberly Buehrle has joined Music Legs’ sales force as the New England representative. » I want to read more and receive info from Music Legs

Leg Avenue Partners with Scala/Playhouse

Major hosiery, lingerie and sexy costume producer Leg Avenue has announced a partnership with Dutch company Scala/Playhouse. » I want to read more and receive info from Leg Avenue

Affinitas Debuts 2012 Lingerie Styles

Affinitas has released spring/summer 2012 lingerie looks for its Affinitas Intimates and Parfait by Affinitas lines, aiming to address the needs of fashion-forward women seeking comfortable, stylish lingerie but who don’t want to break the bank. » I want to read more and receive info from Affinitas

Raveware Releases New Catalog

Raveware Lingerie has released a 2011-2012 catalog. » I want to read more and receive info from Raveware

Lisca Releases 2012 Lingerie Collections

Slovenian intimate apparel producer Lisca has released the spring/summer 2012 collections of their Lisca Selection, Lisca Fashion and Cheek by Lisca lingerie lines. » I want to read more and receive info from Lisca

Fortnight Lingerie Showcases Timeless Styles

Fortnight, a Canadian lingerie brand, combines modern shapes with vintage glamour to create luxurious lingerie in a range of sizes aimed to fit and support women’s bodies. » I want to read more and receive info from Fortnight Lingerie

Seven ’til Midnight Introduces Holiday 2012 Collection

Inspired by sexy fantasies and calendar pin-up girls, Seven ’til Midnight, a wholesale sexy lingerie, costume and shapewear company, introduced its 2012 holiday/Valentine’s Day collection. » I want to read more and receive info from Carrie Amber

Pocketbra Lets Women Go Purse-Free

Like many women, Toni Ibabaza was on a quest for the perfect bra. When style after style fell short of her needs, she decided to reinvent the sports bra, focusing on making the wardrobe staple as comfortable and innovative as possible. » I want to read more and receive info from Pocketbra

Marlies Dekkers Wins Copyright Suit

Netherlands-based lingerie brand Marlies Dekkers has won an copyright infringement case against fellow Netherlands-based brand Sapph. » I want to read more and receive info from Marlies Dekkers

Bragel Updates its NuBra

Bragel International, Inc. will begin showing selected retailers its newest version of the NuBra at the upcoming Curve shows in New York and Las Vegas. Vice president Daren Peng explained that the new product (which does not yet have a style number or name) is lighter in weight than its existing bras, and, most important, breathable. » I want to read more and receive info from Bragel

New Colors and Styles for b.tempt’d

Lingerie producer Wacoal has introduced new styles and colors for its b.tempt’d line for young-minded women. » I want to read more and receive info from Wacoal

New Face of Ultimo Announced

British model and TV host Tamara Ecclestone has been announced as the new face and body of U.K. lingerie brand Ultimo. » I want to read more and receive info from Ultimo

Hanro USA Partners with Easton International

Hanro USA, leading manufacturer of luxury lingerie, loungewear, and sleepwear, has announced that Easton International will be its exclusive sales agency for specialty and ready-to-wear stores in the United States. » I want to read more and receive info from Hanro

Wundervoll Debuts Mission Glory

German lingerie brand Wundervoll has released their latest collection, Mission Glory. » I want to read more and receive info from Wundervoll

Amoena Highlights Fall/Holiday 2011 Mia Line

Amoena has released the fall/holiday collection of its Mia line, known for its comfortable support and revolutionary Comfort+ technology for fuller-busted women. » I want to read more and receive info from Amoena

Wacoal Releases AW11 Collections

Lingerie manufacturer Wacoal has introduced new styles and collections for autumn/winter 2011 that focus on deep winter hues, embroidery and sheer mesh fabrics. » I want to read more and receive info from Wacoal

Fräulein Annie Offers Stylish Support

When German-born, London-based designer Frauke Nagel decided to launch her own line, she had a few ideas from her 11 years of experience in the apparel industry: lingerie that is as supportive and comfortable as it is stylish. » I want to read more and receive info from Fräulein Annie

Panache Highlights AW11 Styles

Panache, a British lingerie and swimwear manufacturer specializing in larger cup sizes, has released key highlights from the autumn/winter 2011 collections of its distinct labels, Panache, Cleo by Panache and Harlequin by Panache. » I want to read more and receive info from Panache

Shirley’s 2011 H.O.T. Collection Now Shipping

Styles from the 2011 collection of H.O.T., Shirley of Hollywood’s packaged intimates line, are now shipping to retailers everywhere. » I want to read more and receive info from Shirley of Hollywood

Alicia Fuhr Releases New Collection

Argentinean designer Alicia Fuhr’s newest line, Felicitas Guerrero, features soft fabrics and delicate details that cater to elegant consumers. » I want to read more and receive info from Alicia Fuhr

Good Night Gilda Provides Vintage-Inspired Comfort

Whitney Galitz struggled to find beautiful lingerie that fit her body well. When she decided to address the needs of large-busted women who wanted attractive yet comfortable undergarments, she turned to her love of film, theatre and old Hollywood’s silver screen heroines for inspiration. » I want to read more and receive info from Good Night Gilda

Reinvention of Gelmart Will Include New Website

Gelmart International will launch a re-designed corporate website, www.gelmart.com, on June 1st. The company’s new president, Yossi Nasser, has been aggressively working to reinvent the 60-year-old firm, and the website is one of many recent changes. » I want to read more and receive info from Gelmart

Eveden Moves to New NYC Space

The U.S. division of Eveden Inc., the company that makes brands including Fantasie, Freya, Huit and Fauve, has moved to a new New York City showroom at 180 Madison Ave., Ste. 1407. » I want to read more and receive info from Eveden

Baci Lingerie Reports Successful ILS

Baci Lingerie reported that it made a strong statement as the main sponsor of this March’s International Lingerie Show (ILS), which the brand described as the "biggest lingerie show in the U.S." » I want to read more and receive info from Baci

Underwear Sales Rise Points to Recovery

According to CNBC.com, underwear sales are stronger than ever, indicating that the economy is on the mend. » I want to read more and receive info from Brean Murray Carret

Pure Style Girlfriends Launches Perks

Fashion solutions brand Pure Style Girlfriends has introduced the Perks Bra, which C.E.O. Juliana Lutzi Sherwood described as delivering a hassle-free push-up experience. » I want to read more and receive info from Pure Style Girlfriends

Seven ‘til Midnight Goes Pin-Up

For holiday 2011, Seven ‘til Midnight hopes to encourage consumers to treat themselves with its collection of more than 50 new styles wholesaling for $5 to $18. » I want to read more and receive info from Carrie Amber

OSexy Expands with Holiday Supplement

Building upon what owner Nicolas Attard called its continued success, OSexy is debuting its first Holiday/Valentine’s Day supplement to its main catalog for 2011/2012. » I want to read more and receive info from O Sexy Lingerie

Music Legs Hires Rosenfeld for Sales

Music Legs has hired Mark Rosenfeld as sales manager on a multi-year contract, effective April 15. He remains based in New Jersey. » I want to read more and receive info from Music Legs

New Vintage Collection by Bonbon

Estonian intimate apparel maker BonBon Lingerie has introduced the retro-inspired Marshall collection, which the company described as perfect for wedding season. The "sophisticated" line includes styles made from cotton and microfiber accented with buttons, frills, bows and accessories. » I want to read more and receive info from BonBon Lingerie

Shirley Debuts Plus, Costumes at ILS

Shirley of Hollywood premiered new collections across several categories at last month’s ILS, all to “an incredible reaction,” said Eric Schlobohm, Director of International Sales of the company. » I want to read more and receive info from Shirley of Hollywood

Affinitas Launches Revamped Site

Affinitas relaunched its website, which is wholesale only, in early April with a “more modern and sleek” look. » I want to read more and receive info from Affinitas

Chantelle Styles for Fall/Winter 2011

Check out looks from Chantelle’s fall/winter 2011 collection by clicking on the "I Want to Receive More Info" tab. » I want to read more and receive info from Chantelle

Cotonella Sticks to Comfort for Fall/Winter

Cotonella, an Italian maker of Lycra and cotton underwear and sleepwear for men and women, has introduced comfort-focused collections for the fall season under the names In & Out, Night & Day, La’Altra Cotonella In & Out and Cotonella Lingerie. » I want to read more and receive info from Cotonella

Wells Intimates Reps Jonäno

Los Angeles-based Wells Intimates is now representing cotton organic label Jonäno, Wink Wells with Wells Intimates told BODY. » I want to read more and receive info from Jonäno

FIT Announces Senior Show Date, Judges

The Fashion Institute of Technology (FIT) will hold its annual “The Future of Fashion” runway show on Wednesday, May 4 at 4:30pm and 7:30pm at the John E. Reeves Great Hall in New York City, featuring designs by select fashion design graduating seniors. Although admittance is by invitation only, the evening show will be streamed live. » I want to read more and receive info from FIT

Laura Ashley Licenses Secret Lace

Laura Ashley Inc. announced Monday that it has signed a licensing agreement with Just One LLC’s Secret Lace division to manufacture, market, sell and distribute women’s intimate apparel in the United States, Mexico and Canada. » I want to read more and receive info from Just One

Jezebel Finds Success at the ILS

Jezebel, a relative newcomer to the International Lingerie Show (just completed in Las Vegas, March 28-30) has found success at the exhibition: it was the third session in a row it has attended. » I want to read more and receive info from Jezebel

Significant Changes at Coquette

Coquette has implemented several significant changes that reveal the changing nature of its business as well as the influence of the younger generation at the family-owned and operated company. » I want to read more and receive info from Coquette

The Latest Swimwear and Lingerie by Huit

Since purchasing Huit last spring, Eveden seems to be maintaining the French label’s signature flair. Peruse more lingerie and swimwear looks for spring/summer by clicking the "I want to receive more info" tab. » I want to read more and receive info from Eveden

Eldorado Unveils Lingerie Catalog

Eldorado is describing its newly launched expanded 2011 lingerie catalog as “packed with the hottest fashions from the best brands in the industry.” » I want to read more and receive info from Eldorado

PAE Expands from Dresses to Bras, Panties

PAE Fashions, originally a company focused on dresses for the gentlemen’s club market, arrived at its second International Lingerie Show (which opened today and runs through Wednesday) with news of expansion into additional apparel categories and plans for new marketing alliances. » I want to read more and receive info from PAE Fashions

Helen Sanchez Targets East Coast Stores

While Helen Sanchez kept her namesake luxury label in operation throughout the recession, she recently renewed her focus. “When the economy tanked I kept making the line, but also went to work for the large houses,” said Sanchez, who has designed for Komar, Liz Claiborne, Ellen Tracy and private label. “Last July, I was able to leave corporate America and focus solely on my label.” » I want to read more and receive info from Helen Sanchez

Dreamgirl Brings New Model to ILS

Dreamgirl is bringing Cielo Jean (CJ), the company’s new contract model that appears on its costume and spring 2011 lingerie catalog covers, to next week’s ILS. » I want to read more and receive info from Dreamgirl

Dynashape Broadens Sexy Lingerie

Stewart Kawamura, vice president of operations for Dynashape Intima, described the 28-year-old company as “ever evolving.” » I want to read more and receive info from Dynashape

Le Mystere Launches Delfine & Caress

Le Mystere is offering updates on some of its best selling styles through two newly introduced lingerie collections, Caress and Delphine. » I want to read more and receive info from Le Mystere

Bordelle Updates Girdle Dress for Fall

Bordelle, a label founded on the concept of turning satin bandages into high-end lingerie, has introduced 19 lingerie styles under its Leather Accessories range for fall/winter 2011. The Leather range encompasses 25 total styles. » I want to read more and receive info from Bordelle

Velda Lauder Goes Gothikka II

Velda Lauder Corsetiere, a British maker of high-end corsets and accompanying products, has introduced Gothikka II for fall/winter 2011 as a complement to its original Gothikka collection. Designer Velda Lauder sent these new designs down the runway at January’s Salon International de la Lingerie show in Paris. » I want to read more and receive info from Velda Lauder

Oh La La Cheri Expands Warehouse, Staff

Sales at Oh La La Cheri Inc. have been expanding so rapidly that the company will next week begin moving into a new, 10,000 square foot warehouse in downtown Miami, doubling its storage capacity there. » I want to read more and receive info from Oh La La Cheri

Seven 'til Midnight Launches Spring Fling

Floral motifs, details, “frisky” color combinations and other seasonable elements pepper Spring Fling, Seven ‘til Midnight’s new lingerie capsule collection. The brand will introduce the seven-piece line at booth 138-144 of the Las Vegas’ International Lingerie Show (ILS), taking place from March 28 through 30 at the Rio Hotel. » I want to read more and receive info from Carrie Amber

Liloubelle: Green with a Spin

Liloubelle’s intimates may be organic, but they are far from boring, according to Iva Nedelcheva, marketing and public relations director of the New York City-based company. » I want to read more and receive info from Parlak and Parlak

Gelmart is Walmart Supplier of the Year

Last week Gelmart was named Walmart 2010 Supplier of the Year for bras in the store’s department 30 according to Jay Bernstein, EVP-sales at Gelmart. » I want to read more and receive info from Gelmart

Baci Expands to Spain through Agreement

Baci Lingerie announced Tuesday that it has signed an exclusive distribution agreement with Sensualove SL, a major wholesaler headquartered in Barcelona, Spain. The terms of the agreement include opening a minimum of 75 Baci Lingerie monobrand stores in Spain over the next five years, with the first two scheduled to open this summer in Barcelona’s Rambla Catalunya shopping area. » I want to read more and receive info from Baci

Zoe & Co. Hires Proulx as Fitter

Zoe & Co. has added Katie Proulx to its team of professional bra fitters, the intimate apparel retailer announced this month. » I want to read more and receive info from Zoe & Co

Sweet Streak Intros. Catalogs as Sales Rise

In response to customer demand, this week Sweet Streak launched two print catalogs featuring best-selling sexy lingerie, corsets, clubwear and costumes. » I want to read more and receive info from Sweet Streak

A Look at SBH’s Newest Brand

This purple leopard set is from B Intimates, the latest line by New York City-based SBH Intimates. It was featured in the March 2011 issue of BODY. » I want to read more and receive info from SBH

New Look from Hop Lun’s 6ixty 8ight

Hop Lun’s bra and boyshort, which fall under its 6ixty 8ight label, were featured in the March 2011 issue, paired with these striped knee-highs by Universal Hosiery. » I want to read more and receive info from Hop Lun

A Look at JT Intimates New Collection

This new vibrant blue bustier by JT Intimates is featured in the March 2011 issue of BODY Magazine. » I want to read more and receive info from JT

Fantasy Lingerie Moves

Fantasy Lingerie has just moved out of its original location in Pacoima, CA to new quarters at 21345 Lassen Street in Chatsworth CA 91311. They are utilizing their existing toll free number: 877-777-4910. As of late March 9th at least one of their local numbers was not working. One alternate number is 818-773-4999. E-mail addresses for all employees are the same as before (including Mike@fantasylingerie.net for president Mike Savage). » I want to read more and receive info from Fantasy Lingerie

First Look at Biatta’s Bella Noire

Last November, BODY reported that Biatta is entering a higher end market with the launch of the Bella Noire collection for fall 2011; however, only limited photos were available at the time. Here is a more extensive glimpse of the collection from the Bella Noire lookbook; check out styles by clicking on the "I want to receive more info." tab and flipping through the first 24 images. » I want to read more and receive info from Biatta

Baci Lingerie: Successful Paris Show

Baci Lingerie experienced an incredibly successful exhibition at Paris’ Salon de la Lingerie Show from January 22 through 24, the company said. » I want to read more and receive info from Baci

Jesus Fernandez Makes Couture Corseterie

Jesus Fernandez, an Argentinean manufacturer of retro-inspired, handcrafted lingerie, drew from French influences of the last century in designing its latest collection, Couture Corseterie. » I want to read more and receive info from Intrigue Imports

Your Temptations Posts YouTube Video

If you haven’t yet gotten the chance to stop by the Your Temptations flagship store in Tacoma, Wash. (or even if you have) this YouTube video will give you an idea of what the new sexy lingerie concept is about. » I want to read more and receive info from Your Temptations

Empreinte Enhances Curves with DIVA

Empreinte, a French maker of bras in cup sizes C through H, introduced the DIVA collection of retro-inspired lingerie at this winter’s Salon de la Lingerie in Paris. » I want to read more and receive info from Empreinte

Buyers Peruse Lisca’s Bodyshapers in Paris

Slovenian lingerie maker Lisca reported that buyers were particularly interested in bodyshaping lingerie and its new push-up style at this winter’s Salon International de la Lingerie, which was held from January 22 through 24 in Paris. » I want to read more and receive info from Lisca

Elle Macpherson New Bridal for Spring

This year’s late spring and summer brides will have more Elle Macpherson Intimates styles available to them. » I want to read more and receive info from Elle Macpherson

Hop Lun to Make Tradeshow Circuit

New York City-based Hop Lun USA will exhibit its 6ixty 8ight label of lingerie and swimwear at next week’s CurveNV as well as at July’s Miami Swimshow, BODY has learned. The company has not been seen at domestic tradeshows in recent years. » I want to read more and receive info from Hop Lun

Lou Brings Us to Fairyland for Fall/Winter

With mirror-finish silk, sparkling threads, bows and lace with a cobweb feel, Lou Paris described its fall/winter 2011 collection as boasting “a fairyland feel.” » I want to read more and receive info from Lou

Affinitas Brings Romance to Fall/Winter

In a departure from the glamour of its Roaring Twenties theme for spring/summer 2011, Affinitas has taken next fall/winter’s line in a romantic direction. » I want to read more and receive info from Affinitas

Victoria’s Secret Loves Push-Up

For Valentine’s Day, Victoria’s Secret is promoting its Love Push-Up Collection of bras that the company described as “light as air, with the perfect amount of lift.” » I want to read more and receive info from Limited Brands

Maidenform Gets Smart with Pure Genius

Maidenform Brands Inc. has introduced the Pure Genius collection of full coverage bras made with its SmartZone cup Technology, which it claims offers superior lift and shaping. » I want to read more and receive info from Maidenform

Honey’s Place Picks Up Forplay

Honey’s Place has added another sexy apparel brand to its offerings. » I want to read more and receive info from Honey’s Place

New For Fall at Curvy Kate

While Curvy Kate continued to focus on vibrant colors and trend-right designs for fall/winter 2011, the company also added a minimalistic touch for the season. » I want to read more and receive info from Curvy Kate

Titlion Transitions Into Two-Brand Format

In the interest of broadening its reach, Titlion is dividing its product line into two brands; Fearless & Fun Lingerie and Apple Pie Intimates. » I want to read more and receive info from Titlion

Electric Hires Zach Goode For Sales

Electric Lingerie has hired Zach Goode, formerly of Sik World, as national sales manager to replace Ross Kirsh, who is no longer with the company. » I want to read more and receive info from Electric

Naturana Moves Into Larger Soft Cups

Many believe that for a bra to offer support to a full-busted woman it must contain an underwire. Naturana, a German company whose bras retail from about $50 to $70, is challenging that notion. » I want to read more and receive info from Naturana

New Looks from Maison Close

Maison Close, a French lingerie company that prides itself on making high-end yet sensual lingerie, has kicked off the new year with three new collections. » I want to read more and receive info from Maison Close

Elle Macpherson Goes To Paris For Fall

The Notre Dame Cathedral, metro entrances and the city’s skyline are just a few of the Parisian architectural fixtures that inspired Elle Macpherson’s autumn/winter 2011 collection. » I want to read more and receive info from Elle Macpherson

Looks by Chantelle for Spring/Summer

Check out looks from Chantelle’s spring/summer 2011 collection. Included are matching bras and panties spanning from the special occasion Eternelle range seen here to minimalistic looks. » I want to read more and receive info from Chantelle

Baci Lingerie Unveils Black Label

Baci Lingerie announced Monday the official worldwide launch of its Black Label collection, which the company will exhibit at the Salon de la Lingerie tradeshow, taking place from January 22 through 24 at Paris’ Porte de Versailles. » I want to read more and receive info from Baci

Be Wicked Takes Corsets Burlesque

Los Angeles-based Be Wicked has developed a collection of 39 burlesque-inspired corsets, set to hit stores the first week in April. » I want to read more and receive info from Be Wicked

Zoe & Co. Names Blanchette Bra Fitter

Westerly, R.I.-based Zoe & Co. has named Monika Blanchette its newest bra fitter following her completion of the store’s training program, which includes properly fitting 100 women. » I want to read more and receive info from Zoe & Co

Oh La La Cheri Bridges Specialty & Adult

For the spring/summer season, Oh La La Cheri has introduced a collection that is both sensual and mainstream; with looks that fit into specialty boutiques and upscale adult stores, according to Sarah Konkel, account executive of the label. » I want to read more and receive info from Oh la la cheri

Bonilla, Croxdale Open Your Temptations

On December 10, co-owners Rona Bonilla and Leyton Croxdale, both formally of Peekay Inc., celebrated the grand opening of their Your Temptations flagship at 2522 S. 38 St. in Tacoma, Wash. » I want to read more and receive info from Your Temptations

Baci Lingerie Enters Hungary

Baci Lingerie announced December 20 that it has signed an exclusive strategic distribution partnership agreement with Trade Line Group Ltd., a major adult wholesaler out of Hungary. » I want to read more and receive info from Baci

OSexy More Than Doubles Offerings

Less than a year after launching at April’s ILS, OSexy is doubling in size. » I want to read more and receive info from O Sexy Lingerie

OSexy More Than Doubles Offerings

Less than a year after launching at April’s ILS, OSexy is doubling in size. » I want to read more and receive info from Private Arts

Dreamgirl Grows Line With Focus

Dreamgirl is calling its 2011/2012 collection “versatile yet focused,” with a larger assortment of designs across the lingerie, hosiery, dancewear and clubwear categories, all featured in a 260-page catalog. » I want to read more and receive info from Dreamgirl

Seven ‘til Midnight Evokes James Bond

To draw both American and international audiences to its spring 2011 collection, Seven ‘til Midnight, Carrie Amber Intimates’ sexy brand, needed inspiration with global appeal. » I want to read more and receive info from Carrie Amber

Pic Paragon Distributes Curvy Kate in Canada

Following its expansion into new territories including central Europe following September’s Mode City in Paris, Curvy Kate is coming to the Americas. » I want to read more and receive info from Curvy Kate

Zimmerman Shoots Shear Catalog

For the Rhonda Shear Intimates core catalog launching next January, Rhonda turned to Dick Zimmerman, a celebrity portrait artist/photographer and friend. » I want to read more and receive info from Shear Enterprises

Baci Lingerie Signs With ABS For UK

Baci Lingerie has signed an exclusive distribution partnership agreement with ABS Holdings Inc., which, according to its website, is the largest adult wholesaler in the UK. » I want to read more and receive info from Baci

Curvy Kate Adds D Cups

Curvy Kate is expanding its niche to slightly smaller-busted women by adding a D cup after testing the size on Style369.com, a plus-size Internet retailer. » I want to read more and receive info from Curvy Kate

Eurotique Takes Corsets Glam for '11

Eurotique, a sexy intimates manufacturer and retailer that launched its line of wholesale corsets earlier this year, is extending its offerings. » I want to read more and receive info from Eurotique

Biatta Enters New Price Bracket

Biatta, a lingerie maker that prides itself on offering affordable fashion, is going upscale with the launch of the Bella Noire collection, hitting stores in fall 2011. » I want to read more and receive info from Biatta

SwimShow To Introduce Lingerie Concept

The Swimwear Association of Florida is opening its annual tradeshow up to lingerie. » I want to read more and receive info from Panache

Journelle to Open in Soho

Journelle has expanded beyond Union Square to Soho; a hub of New York City shopping. » I want to read more and receive info from Journelle

Baci Lingerie Plans $300 Mill. for Retail

Get ready world: Baci Lingerie plans to invest $300 million over the next five years in its "mono brand" store concept as part of its plan to become one of the fastest growing lingerie brands globally. » I want to read more and receive info from Baci

Slow But Steady Works for Elegant Moments

A conservative, slow-but-steady approach at Elegant Moments, one that focuses on keeping customers happy, has meant sales increases each and every year all through the last decade. Then came 2010. In a wide-ranging interview, president Gene Newton discussed company philosophy and history, and revealed how even this year has turned out to be a winner despite some early signs of disaster. » I want to read more and receive info from Elegant Moments

Baci Lingerie Reports Successful Venus Fair

Baci Lingerie reported that the brand was huge success at this fall’s Venus Fair, held from October 21 through 24 in Berlin. » I want to read more and receive info from Baci

Lisca opens prague store

Lisca, the 55-year-old Slovenian manufacturer of the Lisca and Cheek By Lisca lines, continues to focus on expanding its monabrand store network throughout Europe, and has opened a new store in Prague. » I want to read more and receive info from Lisca

Mann Says Breasts Are Back

Liliana Mann, owner of Linea Intima, an Ontario-based intimate apparel boutique chain, has released the Underworld Report: a breakdown of the intimate apparel trends we can expect to crowd the streets next spring. » I want to read more and receive info from Linea Intima

Damaris brings new luxury

When it comes to opulence, Damaris is not holding back for the upcoming spring/summer season. » I want to read more and receive info from Damaris

Hanro looks to the decades

Hanro is offering 1970’s shapes, loungewear that transitions into daywear, and even some lace lingerie next spring and summer, with inspiration from the 1920’s, ’40’s and ’80’s also weaved into the 12-collection line. » I want to read more and receive info from Hanro

Pipedream launches lingerie

Pipedream Products, a novelty and sex toy maker, has introduced lingerie as part of its new Fetish Fantasy catalog, which includes over 400 products available to ship immediately at a retail range of $20 to $500. » I want to read more and receive info from Pipedream

Allure Launches Faux Leather

“Kitten is designed for the younger generation, that wants the leather look but can’t afford the leather price,” declared George Makar, owner of Allure Lingerie, about the new collection of imitation leather garments he introduced in late September. “Kitten looks like real leather.” » I want to read more and receive info from Allure

New Styles By OSexy

This style is from the latest line by OSexy, which was just released. To peruse more styles from the line, click on the "more info." tab below! » I want to read more and receive info from OSexy

Shear Enterprises Churns Out Product, Ups Sales

Shear Enterprises' success can be summed up in one figure: on September 20, the company estimated that it had sold 3.5 million units of its Ahh! Bra, a style launched just shy of a year ago that has jumped into bestseller status. And according to Kelly Moore, director of development and merchandising for the Florida-based company, which is the brainchild of former “Up All Night” host Rhonda Shear, this number is constantly growing. » I want to read more and receive info from Shear Enterprises

Oh La La Cheri: Added Value

Offering more “intricate design,” extra pieces and lots of details for the money is the formula that Nicolas Attard, owner of the Oh La La Cheri and O Sexy brands, is using to dramatically increase sales at his company even during this difficult economy. » I want to read more and receive info from Oh la la cheri

CK one intros. lifestyle line

Calvin Klein Inc. is taking us back to the ’90’s, when its unisex CK One fragrance created quite the stir with its racy advertising campaign. The company has announced that Warnaco, the owner of Calvin Klein Underwear and global licensee of the brand’s jeans and swimwear, will launch a lifestyle brand of men’s and women’s underwear, swimwear and jeans under the CK One name, marking the first time the fragrance has branched into apparel. » I want to read more and receive info from Calvin Klein

Leg ave. expands burlesque

At September’s ILS, Leg Avenue unveiled its Burlesque by Leg Avenue 2010 line, an expansion on last year’s collection with new, slightly naughtier offerings. The line will hit stores nationwide in December. » I want to read more and receive info from Leg Avenue

Victoria’s Secret Indivualizes Push-Up

Victoria’s Secret suspects that the amount of padding a woman wants depends on the size of her chest. To cater to these differing needs, the company has introduced the Biofit Push-up bra line, which offers extra padding for “extreme lift” in A through B cups, and more minimal padding for “dramatic lift” in C through DD cups. » I want to read more and receive info from Limited Brands

Shear adds pat larkin as rep.

Shear Enterprises, an intimate apparel brand owned by former “Up All Night” host Rhonda Shear and her husband Van Fagan, has added Pat Larkin Sales as its east coast sales representative. Pat Larkin Sales has over 30 years in the intimate apparel industry and has been independent since 2000. » I want to read more and receive info from Shear Enterprises

Affinitas channels the ‘20’s

Affinitas wanted to capture the glamour and decadence of the Roaring Twenties in its spring/summer 2011 collection, which will start hitting stores next February at a retail range of $10 to $50. » I want to read more and receive info from Affinitas Intimates

Shirley’s Olivia ”A Home Run”

Shirley of Hollywood is “discontinuing” its 100% Babe line of junior-oriented intimates according to owner Roy Schlobohm. Meanwhile, he reported that the company’s new Olivia by Shirley collection “is a home run.” » I want to read more and receive info from Shirley of Hollywood

Billard Plans American Launch

A year and a half after launching her namesake lingerie brand, Andrea Billard feels ready for the North American market. “We are currently looking to break into [the U.S. and Canadian] markets over the next 12 months,” Billard, creative director of Andrea Billard, said. » I want to read more and receive info from Andrea Billard

Espiral transitions to day

In the interest of expanding its customer base beyond the clubwear market, Espiral has grown its AM/PM collection by 30 percent for this holiday season. » I want to read more and receive info from Espiral

Seven ‘Til Brings Young To ILS

Seven ‘til Midnight brought the centerfold experience to ILS. » I want to read more and receive info from Seven til Midnight

Eveden Invests In Warehouse & Upgrades

One thing is clear: Eveden is working to be a bigger player in the global lingerie market. After purchasing the bankrupt Huit in April, the British manufacturer has purchased a 21,000-square-foot warehouse and is upgrading its head office. » I want to read more and receive info from Eveden

Royce explores U.S. market

Royce Lingerie, a British producer of wire-free bras in cup sizes AA through M, made its debut at CurveNY last month. According to the company, the CurveNY show marked its second successful overseas exhibition. » I want to read more and receive info from Royce

Baci Lingerie Signs Europe Agreements

Baci Lingerie announced Wednesday that it has signed exclusive distribution contracts with key companies in Europe, including Beate Uhse, which Robert Rosen, COO of Baci Lingerie, called the third largest retail chain in Europe and the largest in Austria, with over 45 franchise stores. Through the multi-million dollar agreement, Baci Lingerie will be the main core brand in all Beate Uhse stores for this Christmas season, the company said. » I want to read more and receive info from Baci

Zoe and Co Hires Soucy, White

Zoe & Co., a boutique specializing in bra fitting for women in cups AA through JJ, has hired Meghan Soucy and Andrea White as bra fitters. Both have completed Zoe & Co’s training program, which includes correctly fitting 100 women. » I want to read more and receive info from Zoe & Co

Warnaco promotes executives

The Warnaco Group has named Helen McCluskey chief operating officer of the company. McCluskey has worked for Warnaco since 2004, most recently as group president-intimate apparel and swimwear. » I want to read more and receive info from Warnaco

Maidenform Teams Up With “Mad Men” Designer

Janie Bryant, the costume designer for “Mad Men” who is credited with accurately bringing 1960’s fashion to life on the show, is coming to Maidenform. The company has named her its wardrobe expert. » I want to read more and receive info from Maidenform

Seven ‘til Parties For a Cause

Seven ‘til Midnight has put its undergarments to good use. On August 14, the company sent women from SuicideGirls, a community of alternative pin-up models, down the runway in its sexy lingerie as part of a fundraiser for Undershare, a Los Angeles-based nonprofit organization that provides underwear and toiletries to women and children in need. » I want to read more and receive info from seen til midnight

Raveware adds 9 sales reps

Raveware Lingerie has deepened its domestic presence with the addition of nine sales representatives. » I want to read more and receive info from Raveware

Frederick’s outsources

Frederick’s of Hollywood announced on August 18 that it has finalized plans to outsource all remaining manufacturing processes, which are based in the Philippines, and is in the final stages of consolidating its distribution facilities. The company expects to save approximately $2 million annually through these actions. » I want to read more and receive info from Fredericks of Hollywood

Catanzaro: U.S. Launch, New London Store

Patrice Catanzaro, a French lingerie and sexy apparel designer, is hitting the U.S. market. His UK distributor Libertinesque will show his latest collection, called Crêpe: The Second, at this August's CurveNV. They will also show his Tome 6 collection. » I want to read more and receive info from Patrice Catanzaro

Private Arts is New ‘Hand Made’ Line

Private Arts is a new Los Angeles-based line of intimates, which features colorful, original prints that are applied to the outside of a finished garment, creating a unique “hand-made” look. A small group of styles were on display in the Wells Intimates booth at August’s CurveNV. Bottoms wholesale for $13, bandeaus for $12 and thongs for $10. Michelle Alexander is art director, Jeffeny Hughes design director and Meaghan Walker handles business and design. According to the company, styles are already in a number of mostly California boutiques including Jenny G in Long Beach, Anonymous in Los Angeles, Déjà Vu in Las Vegas, Fanny Wrappers in San Luis Obispo, Jolie Femme in Del Mar and Tink in Palm Dessert. » I want to read more and receive info from Private Arts

Fair Verona is New, Romantic Line

Fair Verona (as in the setting for Romeo and Juliet) launched, at Las Vegas Curve (August 17th), its small collection of romantic intimates that stood out with their strikingly original designs. » I want to read more and receive info from Fair Verona

Avelli Distributes Baci in the U.S.

Baci Lingerie, the new, sexy lingerie brand, has signed an exclusive distribution agreement with Avelli Inc. for the U.S. market, according to Robert Rose, C.O.O. » I want to read more and receive info from Baci

Gelmart Hires Valerie Poole, VP Sales

Gelmart Industries, Inc. hired Valerie Poole as VP Sales for its new Body Naturals line of intimates. Her first day was August 1st, and she appeared at the Gelmart booth at the New York Curve show. » I want to read more and receive info from Gelmart

Baci lingerie expands in Asia

Baci Lingerie aims to conquer Asia. In line with its seven-year expansion plan, the sexy lingerie brand opened its 10th showroom and store in China in August. The brand was also the main sponsor of the Asia Adult Expo (AAE) in Macau from August 20 through 22. » I want to read more and receive info from Baci

From Playful To Romantic At Honeydew

From vibrantly colored solids and prints to romantic laces, the current line by Honeydew Intimates caters to varied tastes. Seen through out are bras paired with matching panties and thongs, and camis in soft fabrics. » I want to read more and receive info from Honeydew Intimates

Bordelle to hit europe’s urban

Bordelle, a British brand, which says it is credited with reviving the underwear as outerwear trend, is developing a collection exclusively for Urban Outfitters stores in the United Kingdom and Europe. » I want to read more and receive info from Bordelle

Yunis anticipates successfu ILS

For the first time, this September’s International Lingerie Show (ILS) will host free seminars open to all attendees and exhibitors. They will be held on Tuesday, September 28, and will cover topics ranging from maximizing holiday business to tools for Internet success. According to Jeff Yunis, owner of Specialty Trade Shows, the company that operates ILS, speakers will include some of the most knowledgeable retailers and brands in the intimate apparel business. » I want to read more and receive info from ILS

LZ expands U.S. presence

Sophie International Suppliers, sister company to B*Up, is bringing an expanded collection of LZ lingerie to its U.S. customers. » I want to read more and receive info from Sophie International Suppliers

Macpherson adds T-shirt bras

Elle Macpherson Intimates, known on the market for its lacy, fashion-driven designs and vibrant colors, is exploring basics. The company will show Bare and Bold, its first collection of T-shirt bras in subdued shades of black, white and nude for spring/summer 2011, at next month’s CurveNY, as a compliment to its main lingerie line. » I want to read more and receive info from Elle Macpherson

Victoria’s Secret Adds Lace To Body Line

Victoria’s Secret is promising that its new Body by Victoria lace bras offer a seamless look. The company has introduced lace Push-Up, Perfect Coverage and Demi bras into the line, which encompasses styles made from Memory Fit, a trademarked technology that the company’s website claims “conforms to your shape for incredible comfort.” The full coverage and demi bras retail for $45, while the push-up bra retails for $48. They are all available in stores in sizes 32B, 34 A through D, and 36 through 38, B through DD; and through the Victoria’s Secret website in sizes 32 through 36, A through DD, and 40C through DD. » I want to read more and receive info from Limited Brands

Intimelle to distribute Affinitas

Intimelle Inc. has announced that it is now the distributor of Affinitas in Canada through a recently finalized agreement between the two companies. Intimelle will begin distributing the brand this fall. » I want to read more and receive info from Affinitas Intimates

Saldana face of Calvin Klein

This fall, actress Zoe Saldana will be the latest in a long line of famous faces seen on Calvin Klein Underwear’s provocative billboards. Warnaco’s Calvin Klein Underwear division, in collaboration with Calvin Klein, Inc., a subsidiary of Phillips-Van Heusen Corporation, have announced that Saldana—known for her role as Neytiri in “Avatar”— will be featured in the fall 2010 Calvin Klein Underwear global advertising campaign. » I want to read more and receive info from Calvin Klein

Fauve launches 1st bridal line

Next spring, full-busted brides can turn to Fauve for support. The brand, which is owned by Eveden, Inc., is launching Rosa, its first bridal collection, for spring/summer 2011. » I want to read more and receive info from Eveden

K-Lynn Opens Boudoir Store

K-Lynn Lingerie’s owners were inspired by the boudoir look in designing their newest store, locating in ABC Mall in Beirut, the capital of Lebanon. Measuring 2,500-square-feet, the location’s colors are K-Lynn’s signature black, fuchsia and white. » I want to read more and receive info from K-Lynn

Gaultier designs for La Perla

La Perla is going even more upscale. The company has collaborated with Jean Paul Gaultier for an exclusive lingerie collection, set to hit La Perla stores, Jean Paul Gaultier boutiques and other stores this November. » I want to read more and receive info from La Perla

Cotton Club recalls past styles

Michèle Krchov, president of Fort Knox Lingerie, the importer of Italian brand Cotton Club in the U.S. market, was reminded of the styles of yesteryear when she saw the brand’s fall 2010 sleepwear collection, with its cotton modal pieces with wool embroidery and cashmere. » I want to read more and receive info from Cotton club

Spirite Hires Delta Galil Designer

Spirite Industries, Inc. (S.I.I.) has hired Ashley Bruce, formally of Delta Galil, as director of design with the expectation of deepening its product assortment in the plus size, missy and junior bras categories. Under Bruce’s direction, the company also hopes to broaden its customer base. » I want to read more and receive info from Spirite

Amber Revamps Space, Adds Catalog

After two years, Carrie Amber Intimates has completed the renovation of its now 60,000-square-foot facility in El Monte, Calif., a city in Los Angeles County. “Our old headquarters was becoming too small for our growing business,” Vinh Luong, director of sales and marketing for the company, said. » I want to read more and receive info from Carrie Amber

Hanesbrands Bras Get Smart

Hanesbrands Inc. says it has found the solution for women who have trouble finding their accurate bra size through its Smart Sizes technology, which it is rolling out in its Hanes and Barely There bras under the ComfortFlex Fit name. Hanes bras retail for $9.99 to $14, while Barely There bras retail from $18 to $32. » I want to read more and receive info from Hanesbrands

Little Bra Co. Goes Bridal

The Little Bra Company is taking its small-busted design into the bridal market. The company has launched its first bridal collection, consisting of two of its best-selling bras, the Sascha and the Lucia, in wedding appropriate colors and styles. The Lucia retails for $58 and the Sascha for $60, with both bras running in company’s standard sizing of 28 to 36, A through B. » I want to read more and receive info from The Little Bra Company