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latest from wholesale lingerie news

Victoria’s Secret Just Reopened Online Store


VictoriasSecret.com reopened for online business on Thursday, March 26. On Thursday March 19, both Victoria’s Secret and Pink had closed their online stores through March 29. That came shortly after both brands had said they were closing their brick and mortar stores until March 30. » I want to read more and receive info from Victoria’s Secret

Corin’s Owners Launch Healthy Bust Foundation


The leaders of Corin, the Polish bra producer, recently demonstrated their special commitment to breast care with the establishment of The Healthy Bust Foundation in September, 2018. » I want to read more and receive info from Corin

Noir Handmade: Already Selling In The U.S.


Noir Handmade, a Poland-based intimate apparel and fetish producer, has been expanding sales in North America, and its products are already offered in a number of prominent shops. » I want to read more and receive info from Noir Handmade

Receivership For Lise Charmel After Attack


The French brand Lise Charmel is working to “get back on track” after a devastating ransomeware attack in November, 2019 according managing director Olivier Piquet. The cyber assault was followed by the incapacitation of the company for several weeks and then a reorganization filing in a French court on February 27th. » I want to read more and receive info from Lise Charmel

Ann Nahari: Success Creating Large Cup Bras


Ann Nahari, an intimate apparel producer based in the U.S., has won a strong following with both specialty stores and brands. A recent success has been large cup bras. BODY associate publisher Ted Vayos asked owner Sumiyyah Rasheed to explain her process. » I want to read more and receive info from Ann Nahari

Amazon Offers ‘Value-Priced’ C9 Champion

C9 Champion sports bras and other apparel on Amazon.

HanesBrands signed a multi year, worldwide exclusive agreement with Amazon to “bring back to market” and sell its C9 Champion brand of performance athletic wear. » I want to read more and receive info from HanesBrands

Beverly Hills Naughty Girl: Strong First Year


“Since your last intro article of our brand, we have grown tremendously,” declared Beverly Hills Naughty Girl CEO Isaac Cohen. “When we launched the brand, we had 10 active SKUs, and 19 new SKUs at work. Today we already have 70 active SKUs in multiple colors.” » I want to read more and receive info from Beverly Hills Naughty Girl

Calida 2019 Sales Up Slightly; Aubade -2.7%

An image from the Aubade website.

Calida underwear and intimates sales rose 0.8% in 2019, while at sister lingerie brand Aubade sales slipped 2.7%. Both are divisions of Swiss-based Calida Group, which recently released its annual report. » I want to read more and receive info from Calida Group

Rigby & Peller 2019 Comparable Sales -3.4%

Van de Velde is celebrating its 100th year.

Van de Velde sales fell 4.7% in 2019, to 195.5 million euros (about $216 million at current exchange rates), from 205.2 million euros (about $227 million) in 2018. In addition, sales at its Rigby & Peller stores in the U.S. continued to slide. » I want to read more and receive info from Van de Velde

Delta Will Use Brayola To Expand Web Sales


Brayola founder Orit Hashay “will continue to manage the site,” according to Isaac Dabah, the CEO of Delta Galil, which recently acquired the online lingerie retailer. “We are working on a plan, and on upgrading the site,” he told BODY. » I want to read more and receive info from Brayola

Soma’s Q4 Comps Up 9.4%; Sales Rise 8.2%

Two views of Soma’s new “Vanishing 360 Perfect Coverage Bra” on the website.

Soma’s comparable store sales jumped 9.4% in the thirteen weeks ended February 1, 2020, while comps for the entire fiscal year were up 8.8%. » I want to read more and receive info from Soma

Aerie Q4 Comps +26%; Stores Now Total 322

Aerie ‘Real Good’  swimwear from recycled plastic bottles.

Aerie comparable sales jumped 26% in the fourth quarter and 20% for the year ended February 1, 2020. It marked the “fifth straight year of double-digit sales growth” as well as a “28% sales increase” over fiscal 2018, according to Jen Foyle, global brand president for the intimates division of American Eagle Outfitters. » I want to read more and receive info from Aerie

“My Bra Hurts Me!” How Retailers Respond


It’s a complaint that store personnel hear over and over from customers. “The straps dig into my shoulders.” “The wires poke.” “The band digs into my back.” “The first thing I do when I get home is take off this bra!” » I want to read more and receive info from NuBra

Mapalé Intros 2020 Vol. II Lingerie Collection


Mapalé has just published its 2020 Vol. II Lingerie Collection catalog, due to be sent out at the end of March, featuring a wide array of styles. » I want to read more and receive info from Mapalé

Obsessive Arrives At Its First U.S. Trade Show

Lingerie images from the Obsessive website.

Obsessive, a 14-year-old sexy Polish lingerie brand, is expanding across North America with an aggressive plan that includes three distribution arrangements and a first trade show appearance (organized by Valens Lingerie) at the upcoming New International Lingerie Show in Las Vegas, March 16 through 18, 2020, at the Tuscany Suites & Casino in Las Vegas. BODY associate publisher Ted Vayos interviewed the company’s European regional sales director, Karol Macherzyński. » I want to read more and receive info from Obsessive

Huit: Positive Retailer Reaction To Collection


The relaunch of the famous Huit lingerie brand has been going well. Souad Sinia, the label’s new French born owner, has been “very pleased with the retailer reaction to the collection.” » I want to read more and receive info from Huit

Monique Morin: “360 Degree Flawless” Styles


Monique Morin, an experienced lingerie designer, has created an eponymous collection that differentiates itself in several ways. » I want to read more and receive info from Monique Morin

Corin Adds Wireless Bra To Virginia Collection


Corin, a leading Polish producer, has introduced a new wire-free version to its popular “Virginia” line of bras. » I want to read more and receive info from Corin

Playboy Acknowledges Yandy.com Acquisition


Playboy Enterprises, which today announced “a corporate repositioning to establish its parent company as PEI Holdings,” confirmed that PEI had recently acquired Phoenix-based Yandy.com, the online intimates and sexy costume retailer. » I want to read more and receive info from PEI Holdings

Clint McKinlay Is New Ruby Ribbon CEO


Clint McKinlay recently took over as CEO at Ruby Ribbon, replacing Anna Zornosa, who was also the company’s founder. » I want to read more and receive info from Ruby Ribbon

Adore Me Intros New Joyja Period Panties

Adore Me has just introduced Joyja period panties, which it describes as “an inclusive and affordable brand of period panties working to improve the access of period products for menstruating people in the U.S. living below the poverty line.” » I want to read more and receive info from Adore Me

Youmita: Emphasis On Quality, Sharp Pricing


With the current market focus on finding great value and sharp pricing, Youmita Lingerie has been wining new customers in the U.S. and Canada. » I want to read more and receive info from Youmita

Axami Expanding Sales Across U.S. And Canada


Axami, a Poland-headquartered producer of lingerie for almost two decades, has recently been expanding its business in the U.S. and Canada. BODY associate publisher Ted Vayos interviewed Leader Sales Manager Urszula Kanoza about the brand and its strategy. » I want to read more and receive info from Axami

Caprice, Panamanian Brand, Seeks U.S. Sales


Caprice, a lingerie maker which claims to be the market leader in Panama, was at the recent Curve show in New York, looking to begin distribution in North America. » I want to read more and receive info from Caprice

Hooked On Sustainability With Eyes To The Future

Sustainability is the most important new consideration in the production of apparel, and Texco, a leading global manufacturer of hook and eye tape, has taken a lead role. » I want to read more and receive info from Texco

Naked Sells Naked Brand, Exits Heidi Klum

The Heidi Klum website

Naked Brand Group has taken dramatic steps to raise cash and reduce expenses in recent weeks, including the surprising sale of the Naked brand name itself. » I want to read more and receive info from Naked Brand Group

ABG Helping To Shape The Frederick’s Image


Frederick’s of Hollywood is debuting its spring 2020 lingerie collection on Tuesday with a series of striking photos produced and released in a publicity campaign by the brand owner, Authentic Brand Group (ABG). » I want to read more and receive info from Frederick’s of Hollywood

Re-Launched Huit Set To Start Shipping March


Last year Souad Sinai, the French born owner of the Absolutely Lingerie distributorship, acquired Huit, the famous lingerie label, vowing to restore it to its former prominence. » I want to read more and receive info from Huit

Dreamgirl Intros 2020 Lingerie Collection

Designs from the 2020 Dreamgirl catalog.

Dreamgirl’s recently published 2020 Collection Catalog runs over 200 pages and contains new as well as the company’s “most loved styles across all of our product categories, and offering an array of colors for a full year of newness for our customers websites and selling floor,” according to a spokesperson. » I want to read more and receive info from Dreamgirl

Axami Launches New Malaga Loca Collection


Axami has launched a new intimates collection, Malaga Loca, “a fresh and airy group for spring,” according to a company spokesperson. » I want to read more and receive info from Axami

Crisscross Adds Private Label Production Service

Crisscross Intimates has enhanced and expanded its luxe post-surgical and active intimate apparel line to offer “private label to healthcare organizations and e-retailers and introduces new 2020 designs,” according to Jean Criss, designer and founder. » I want to read more and receive info from Crisscross

Obsessive: Aggressive Launch Across N.A.

An image from the Obsessive website.

Obsessive, a well established sexy Polish lingerie collection, has just formed three distribution arrangements in North America as part of an aggressive expansion plan. » I want to read more and receive info from Obsessive

Entos Lingerie: Mexican Label Comes To Curve


Entos Lingerie, a new Mexican lingerie brand, is coming to Curve New York, its first international show after exhibiting previously at Mexico Bridal Fashion. » I want to read more and receive info from Entos Lingerie

Canadian Mary Young Coming To NY Curve

Mary Young designs on her website.

Mary Young, an eponymous collection launched in 2014, will be exhibiting at Curve in February, after having previously “shown at Capsule in NYC.” » I want to read more and receive info from Mary Young

Jo Rossell: New UK Label Coming To Curve


Jo Rossell is a U.K. brand, launched in 2016, that will be exhibiting at Curve in February, its first U.S. trade show. » I want to read more and receive info from Jo Rossell

Dora Larsen: London-Based Brand To Curve


Dora Larsen, a London-based brand that has already achieved significant distribution in North America, plans to exhibit for the first time at Curve New York this February. » I want to read more and receive info from Dora Larsen

Ame Nue: Australian Brand Coming To Curve


Ame Nue Intimates is an Australian label, established in 2018 by Mira Vukovic and Pollyanna McNutt, designers with over 40 years experience between them. The collection will exhibit at its first U.S. trade show, Curve, in New York this February. » I want to read more and receive info from Ame Nue Intimates

K+1%: Period-Proof Lingerie From Japan


K+1% is a new period panty that emphasizes creative silhouettes and fashion colors. Launched in Japan in 2018, the brand is planning to exhibit at its first international trade shows this winter: Salon de la Lingerie in Paris and Curve in New York. » I want to read more and receive info from K+1%

Kilo Brava: New Label, Experienced Designer


Kilo Brava is a recently launched label from experienced lingerie designer Kristen Bear that will exhibit for the first time at the Curve shows in New York and Manhattan Beach, California in February. » I want to read more and receive info from Kilo Brava

Demanding Celebrity Stylists Seek Out NuBra


Well over 30 million NuBra adhesive bras have been sold since the company patented its first styles and began selling them in 2002. And from the earliest days, the company also began to field requests from a wide range of stylists seeking one version or another to dress their celebrity clients, according to the company. » I want to read more and receive info from NuBra

Naked Sales Fall 26%, Losses Hit $18.8 Million

Naked Brand Group Limited sales plunged to 42,094,000 New Zealand dollars ($27.6 million) in the first six months of 2019, down 26% from 56,750,000 New Zealand dollars ($37.2 million) in the same six months in 2018. » I want to read more and receive info from Naked Brand Group

Gilly Hicks Intimates: ‘Double-Digit Growth’

Gilly Hicks, the intimates brand from Abercrombie & Fitch, continues to “see meaningful double-digit comp growth with our targeting customer signing well for intimates and lounge offerings. We believe in and are devoting resources to this important growth vehicle,” according to Fran Horowitz, CEO of the parent company. » I want to read more and receive info from Gilly Hicks

Omnia: New Wholesale Resource For Intimates

Omnia Intimates is a new intimate apparel producer from a team of founders with decades of experience in the field. » I want to read more and receive info from Omnia Intimates

Parfait’s AW 2020: New Styles, New Colors

Style from Parfait’s Iris collection.

Parfait’s AW 2020 focuses on “both beauty and comfort, with the use of intricate laces, stretch satins and soft modals,” according to a company spokesman. » I want to read more and receive info from Parfait

Now Popular At Valens: Corin’s ‘Sienna’ Line

Tatyana Ponomareva, co-owner of Valens Lingerie, reported that one of the distributorship’s most popular offerings currently is the Sienna Collection from Polish bra producer Corin. » I want to read more and receive info from Valens Lingerie

Revzen: China Factories May Not Fully Recover


Last summer, Barry Revzen, CEO of Dreamgirl, visited a number of intimate apparel and costume factories in China and provided his observations in an interview with BODY publisher Nick Monjo. Revzen was back in China in November and here provides an updated report. » I want to read more and receive info from Dreamgirl

Aerie Q3 Sales Rise 26% As It Adds 24 Locations

An image from the Aerie website.

Aerie third quarter sales jumped 26% as its comparable store comps rose 20% and the lingerie brand added 24 new stores while closing only one. Merchandise margins also rose. » I want to read more and receive info from Aerie

Rigby & Peller Closes Store, Only 8 Remain

Rigby & Peller recently “permanently closed” its store on Third Avenue and 62nd Street in Manhattan, reducing the chain (which was formerly known as Intimacy) to just eight stores across the U.S. » I want to read more and receive info from Rigby & Peller

The Science Behind Corin’s ‘Virginia’ Bra

Corin, the Polish lingerie producer, has introduced a “new generation,” ultra light, bra, the Virginia, style number 17871. » I want to read more and receive info from Corin

Youmita: Continues To Expand Sales In U.S.


Youmita Lingerie, a brand established in 2005, has been gradually expanding in the U.S., with a “range of products, from bras and bralettes, panties, shapewear, lingerie, basics, seamless, accessories and some seasonal things like sleepwear,” according to the company’s Jason Kim. » I want to read more and receive info from Youmita Lingerie


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