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latest from wholesale lingerie news

Four New Gilly Hicks Pop-Ups Lift Total To 6


Four new Gilly Hicks by Hollister pop-up shops have just been opened by Abercrombie & Fitch, as the company expands the gradual relaunch of its intimates brand. The stores join two other existing stand alone locations. » I want to read more and receive info from Gilly Hicks

Clover’s CEO Angie Lau Discusses The Firm

Angie Lau and her “Cloverization” booth at the recent Shenzhen Intimate Underwear Fair.

Founded in 1956 by Andy Lau, Clover Group has grown to become a leading producer of intimate apparel. Based in Hong Kong, and with production facilities in China as well as other key countries, the company supplies a wide range of customers. Clients range from some of the largest names, such as Victoria’s Secret, Aerie and Under Armour, and include a variety of other labels of different sizes. » I want to read more and receive info from Clover Group

Fresh: A Special Wash For All Activewear

Fresh and a retailer ad offering a free bottle of Fresh with every sport bra purchase.

“Fresh Active-Wear Wash is another clever science-based Fashion Wash from The Forever Group that targets the challenge of odor build-up in such items as sport bras, yoga wear, athletic apparel and undergarments.” » I want to read more and receive info from The Forever Group

Studio Pia: Cruelty-Free Luxe Lingerie To Curve


Studio Pia is returning to the Curve show in New York with a spring/summer 2020 collection that includes: “two embroidery heavy ranges, Sirena and Naida, and a luxury silk shapewear range, Petra,” according to designer and founder Pia Conaghan. » I want to read more and receive info from Studio Pia

Corin: Perfect Ratio Of Comfort, Quality, Price

The Virginia bra from Corin.

“Comfort and quality are the most important targets for the production of bras,” declared Tatyana Ponomareva, owner the Valens Lingerie distributorship. “Either one of these concepts without the other is meaningless.” » I want to read more and receive info from Valens Lingerie

‘The Nude Project’ Now Sharing Skin Color Data


Heist, the UK-based tights, shapewear and hosiery firm, has launched “The Nude Project,” under which it will share its research on skin colors. » I want to read more and receive info from Heist

TMR: Lingerie Market $55.83 Billion By 2024

Transparency Market Research (TMR) has published a report stating “the global lingerie market is likely to be worth $55.83 billion by 2024” up from $33.18 billion in 2015. » I want to read more and receive info from Transparency Market Research

My Size Smartphone Bra Measuring App Debuts

My Size, Inc., a developer and creator of smartphone measurement solutions, recently announced it is adding functionality to MySizeID, its “smart measurement application for online retail, that will enable consumers to accurately measure their bra and cup size when shopping for undergarments and lingerie.” » I want to read more and receive info from My Size

‘Adore Me Adores You’ Promotional Campaign

Adore Me has launched a digital promotional campaign, “Adore Me Adores You,” featuring trans gender activist and author Gigi Gorgeous, benefiting the Trans Wellness Center and focusing on the WorldPride event. » I want to read more and receive info from Adore Me

Journelle Now Owned By Cosabella Executive

At least one familly member behind the Cosabella brand and retail store is now an owner of the Journelle brand and its chain of four retail shops, one in Manhattan and one in Chicago. » I want to read more and receive info from Journelle

Absolutely Lingerie’s Souad Sinai Buys Huit

The troubled story of Huit, the French lingerie and swim brand, may have just turned a lot sweeter as its new American owner has an aggressive plan to return the brand to prominence. » I want to read more and receive info from Absolutely Lingerie

Daisy’s Body Harnesses An ‘Immediate Success’


The launch of Daisy Corset’s new collection of Body Harnesses has been “nothing short of exciting,” according to co-owner Jennifer Reynolds. » I want to read more and receive info from Daisy Corset

‘Seductive Women’ Is New Axami Collection


‘Seductive Women’ is the “continuation of our first ‘Hot Sevilla’,” collection stated a spokesperson describing the latest group from Axami. » I want to read more and receive info from Axami

Gordon Payne Is New Sales Exec At Parfait

Parfait has hired Gordon Payne as a sales executive “managing both specialty and key corporate accounts in various states including Texas, Arkansas, Oklahoma, Louisiana and Mississippi.” » I want to read more and receive info from Parfait

Spring/Summer 2020 Collections From Parfait


For Spring/Summer 2020 Parfait’s “silhouettes throughout both the lingerie and swim collections feel like an ode to the Hollywood Old Glam era with the beautiful and colorful boudoir style taking center stage.” » I want to read more and receive info from Parfait

Vestiny’s Padulo Now Sales Exec At NILS

Lydia Padulo, formerly president of the intimates firm Vestiny International, has joined The New International Lingerie Show (NILS) to manage sales of exhibition space for the twice per year event in Las Vegas. » I want to read more and receive info from New International Lingerie Show

Shapeez To Add New Wholesale Web Portal

Short and long versions of the new Comfeez bralette.

Shapeez will soon launch a new wholesale web portal to allow retailers to place and track orders as well as see, in real time, the availability of the various products in the company’s collection. Further, wholesales can access media, style sheets and other product information. » I want to read more and receive info from Shapeez

Lingerie Designs In Latex From Elissa Poppy


Launched in 2016, Elissa Poppy is a lingerie and apparel brand that creates all its styles from latex. The company will be exhibiting at the upcoming New York Curve show. Owner and head designer Elissa Grainger’s catwalk collection in the London Graduate Fashion Week 2015 was featured by Vogue and trend forecaster WGSN, and consumer interest grew from there. BODY publisher Nick Monjo questioned the designer for this interview. » I want to read more and receive info from Elissa Poppy

NuBra Will Soon Ship G-Cup Adhesive Bras

Model wearing an F-cup NuBra adhesive bra.

Since NuBra patented its first adhesive bra and launched the product in 2002, the company has made design improvements and added several new styles on its way to selling “over 30 million.” One of the most significant changes over the following years has been the addition of larger and larger cup sizes. In this interview, BODY publisher Nick Monjo questioned the company’s Daren Peng about this trend. » I want to read more and receive info from NuBra

Dominique Adding 30" Bands To Jilian Bra


Dominique has just added 30 inch bands to its popular Jilian Wire Free Minimizer Bra style 6800 bra. The new band sizes are 30B, 30C and 30D. » I want to read more and receive info from Dominique

Declining Sales, Odd Call For VS And Pink

Victoria’s Secret reported success with its new Incredible Bra launch.

Declining sales and comps at Victoria’s Secret and Pink, as well as an odd conference call, marked the first quarter financial release by parent company L Brands. » I want to read more and receive info from Victoria’s Secret

Shapeez Introduces Long Version Of Comfeez


Shapeez is about launch the long version of its Comfeez bralette, following the successful introduction of its Comfeez short. The new style will soon be on the website and begin shipping to stores. » I want to read more and receive info from Shapeez

Gabor Is New Dreamgirl National Sales Manager

Gihan Gabor has been named national sales manager at Dreamgirl International. She will be responsible for all sales including Dreamgirl brand lingerie and costumes, as well as the company’s various private programs. » I want to read more and receive info from Dreamgirl

Are You Ready To Play Underwear Jeopardy?

An Amazon first page ‘women’s bras’ search result.

Underwear Jeopardy! Don’t want to play? Well, give it your best shot ‘cause you are already in the game even if you don’t want to admit it. » I want to read more and receive info from Amazon

Mapalé Launches New Packaging, Catalog


Mapalé is introducing a new packaging concept, with “a new and improved box [that] features reinforced cardboard, informative icons, superb trendy look and superior quality overall,” according to co-owner Angela Tobon. » I want to read more and receive info from Mapale

‘Uncommon Sense’ New Lingerie, Swim Brand


Uncommon Sense is a new “digital-first lingerie lifestyle brand” from Retailwinds (formerly known as New York & Company, Inc.), located at www.uncommonsense.com. » I want to read more and receive info from Uncommon Sense

Bravissimo Opening First U.S. Store In SoHo


Bravissimo, the UK intimates retailer, has decided on the location of its first U.S. store: 433 West Broadway in Manhattan’s SoHo district. BODY reported in January (https://indd.adobe.com/view/e277b3ed-3486-426d-9cc5-c544332f1b5b) that the larger cup specialist was planning to open here in 2019. » I want to read more and receive info from Bravissimo

Bandelettes Intros Anti-Chafing ‘Panty Shorts’


Bandelettes, the company that introduced patented, anti-chafing thigh bands, half a dozen years ago, has now added two styles of “panty shorts,” designed with the same purpose in mind. » I want to read more and receive info from Bandelettes

Parfait To Ship ‘Flirty, Retro’ A/W 2019 Line

Parfait’s Aubrey padded bra in color ‘porcelain.’

Parfait’s Autumn/Winter 2019 collection ships to retailers in late July, featuring “flirty romance with a hint of retro,” according to a spokesperson. » I want to read more and receive info from Parfait

September International Lingerie Show Details

The owners of the New International Lingerie Show expect its next event, September 9th through 11th at the Westgate Resort and Casino in Las Vegas, “to be at least as successful as September 2018, where most all of our exhibitors had a terrific show.” » I want to read more and receive info from New International Lingerie Show

Interview: International Molders’ Craig Einhorn

Founded in the middle of the last century, International Molders—now with three factories in China—continues to be a leading supplier of molded cups for the intimate apparel, swim and novelty industries. BODY publisher Nick Monjo posed these questions for the firm’s Craig Einhorn. » I want to read more and receive info from International Molders

Eurovet’s Raphael Camp Talks Upcoming Shows

BODY Magazine publisher Nick Monjo interviewed Raphael Camp, CEO of Eurovet Americas, about the upcoming shows scheduled this summer and fall. » I want to read more and receive info from Curve

Shapeez Comfeez Sells Out First Run In 4 Days

Different variations of the new Comfeez.

The Comfeez bralette from Shapeez, retail priced at just $54, sold out of its first shipment run in four days in early April. » I want to read more and receive info from Shapeez

Fashion Care Washes: A Hidden Profit Center


Rob French, director of strategy and innovation at The Forever Group, explained his unique approach to creating his collection of specialized Fashion Care washes during a recent interview with BODY. » I want to read more and receive info from The Forever Group

Ipomia: Bras Designed For Augmented Breasts


Ipomia, the lingerie company from Sweden that offers bras specifically designed for women who have undergone breast augmentation, is expanding in the U.S. after an initial exhibition last year at Curve. » I want to read more and receive info from Ipomia

VS: Success With LIVY & Own Strappy Styles

Shown here: on the left, the $120 Balcony Bra and matching briefs ($55 and $60) by LIVY on the Victoria’s Secret website. On the right Victoria’s Secret’s own  “Strappy Lace Balconet Bra,” for $59.95 with its “VERY SEXY Caged Brazilian Panty” for $24.

Victoria’s Secret’s recent addition of the independent French brand LIVY to its website as well and some of its key stores, has proved advantageous for the retailer in more ways than one. » I want to read more and receive info from Victoria’s Secret

New CEO Named For Naked Brand Group Ltd.

Naked Brand Group Limited has a new CEO, Anna Johnson, while a recent executive shuffle also had executive chairman Carole Hochman resigning and former CEO Justin Davis-Rice replacing her at that position. » I want to read more and receive info from Naked

’TellTale’: New, Younger Brand From Chico’s


Soma’s parent, Chico’s FAS, aiming to capture some younger customers, is launching a new “digital-first brand, TellTale” on April 24. While Soma has, in the past, described itself as targeting women 35 and older, TellTale is “an intimate apparel collection targeting women ages 25 to 40.” » I want to read more and receive info from Soma

A Different Approach To Private Label Sourcing


While many U.S. intimates suppliers boast they can supply all of their customers’ needs with a single, company-owned factory, or through a few dedicated Asian suppliers they control, DG Brands subscribes to an entirely different philosophy. » I want to read more and receive info from Dreamgirl

Dresses From ‘Beverly Hills Naughty Girl’


Beverly Hills Naughty Girl is a new collection of sexy, strappy seamless dresses from a long established Canadian apparel producer, Ilanco Knitting. » I want to read more and receive info from Ilanco Knitting

Underwear Unmentioned As PVH Reports 2018


The words “underwear,” “intimates,” “Warner’s” and “Olga” were not mentioned even once in PVH’s recent press release announcing its Q4 and full year 2018 financial results. Neither were any of those words included in the 41 page report filed with the SEC. » I want to read more and receive info from PVH

Nicolas Attard: ‘Craziest Year Since Inception”

Oh La La Cheri’s lingerie as outerwear.

“It has been the craziest year since inception,” declared Nicolas Attard, the founder of Miami-based Oh La La Cheri. » I want to read more and receive info from Oh La La Cheri

La Vie En Rose Keeps Expanding Boldly


In a wide ranging interview with BODY, François Roberge, president of Boutique La Vie en Rose Inc., discussed his company’s extensive collection of lingerie and swim stores as well as his plans for growth. » I want to read more and receive info from La Vie En Rose

“Not Sold Online” - A Shop’s “Aha! Moment”

Two versions of the Virginia bra.

More and more specialty store owners — who want to remain in business — are coming to the realization that their key to survival is filling their shops with lingerie that is “not sold online.” » I want to read more and receive info from Corin

Carole Martin: Focus On 40 And Older Consumer


Over four decades in business, Carole Martin is a moderately priced bra line owned by Robert Dubé and Michael Zinay. Based in Canada, but also with sales in the U.S., it focuses on the older consumer. BODY publisher Nick Monjo interviewed the company’s Adèle Laviolette. » I want to read more and receive info from Carole Martin

Soma Q4 Comps +6.2%; Yet 60 Stores Will Close

Two of Soma’s new Enbliss bras.

Soma comparable sales in the fourth quarter rose 6.2%, but it will, nevertheless, close 60 of its locations over the next three fiscal years. It began 2019 with a total of 277 lingerie stores. » I want to read more and receive info from Soma

‘Hot Sevilla’ Is New Spring Line From Axami


Axami has a new lingerie collection, ‘Hot Sevilla,’ which focuses on black, white and red palates, all finished with transparent tulle. » I want to read more and receive info from Axami

Fan Letters Reveal Why NuBra Is So Successful


Over 30 million NuBra adhesive bras have been sold since the company patented its first styles and then put them on sale in 2002. A study of some of the many actual consumer testimonials the company has collected over the years reveals the many reasons why the product has been so successful. » I want to read more and receive info from NuBra

2018 Operating Profit Plummeted At VS, Pink

Two new bras from the ‘Body By Victoria’ collection.

Adjusted operating income for Victoria’s Secret and Pink stores in the U.S. and Canada, combined with the direct business plummeted 45% to $512.4 million in the 52 weeks of fiscal 2018, down from $932.3 million the 53 weeks of fiscal 2017. » I want to read more and receive info from Victoria’s Secret

Aerie Q4 Comps +23%, Plans 60-75 New Stores

Aerie has a collaboration with the new Captain Marvel movie

Comparable sales for Aerie rose 23% in its fourth quarter, and 29% it its latest full year, leading the lingerie division of American Eagle Outfitters (AEO) to accelerate “our store growth to 60 to 75 openings” in 2019, according to global brand president Jennifer Foyle. » I want to read more and receive info from Aerie


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