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latest from wholesale lingerie news

Eric Ehrens President Of Sales At Music Legs

Eric Ehrens, formerly of DG Brands and Dreamgirl, has been named president of sales for Sky Hosiery-Music Legs. He started in the position at the beginning of the year. » I want to read more and receive info from Music Legs

Velvette Lingerie At NY February Curve Show


“I created my brand in 2012, and I’m back in the U.S. market,” explained the owner and designer behind Velvette lingerie, referring to her upcoming exhibition at the Curve show in New York. “I like the energy here.” » I want to read more and receive info from Velvette

Victoria’s Secret, Pink December Comps -1%

Victoria’s Secret and Pink comparable store sales in North America fell 6% in December following a 4% drop in December 2016. » I want to read more and receive info from Victoria’s Secret

NuBra: New Products Plus 10 Reasons To Buy

NuBra, as part of its re-branding campaign, has created a new logo and will be introducing “a new portfolio of products.” In addition, the innovator of adhesive bras has come up with the “Top ten reasons to choose backless strapless bras in 2018:” » I want to read more and receive info from NuBra

Café: New Color For Maidenform Products

Selected styles of Maidenform solution bras and accessories are now available in a new color for darker skinned women: Café. The addition is part of the Spring 2018 collection. » I want to read more and receive info from Coconut Grove

MOD By Parfait Adds More Lingerie, Swim

MOD by Parfait has introduced a swim collection, as well as adding new intimates styles. The four new groups of Autumn/Winter 2018 lingerie will begin shipping to retailers at the start of July 2018. » I want to read more and receive info from Parfait

Evgenia: Handmade, Vintage-Inspired Pieces

Photos: Kelly Puleio

“I sell silk and French lace lingerie pieces, all of which are inspired by lingerie of other eras,” explained Stephanie Bodnar of her romantic and unusual collection, Evgenia Lingerie. » I want to read more and receive info from Evgenia Lingerie

Aporei: Expanding From Custom To Wholesale


Aporei (rhymes with the Italian pronunciation of amore) is a lingerie collection by owner and designer Andi Vance Fagen, that is looking to transition from strictly custom made to wholesale in 2018. » I want to read more and receive info from Aporei

BL Intimates Continues Multifaceted Expansion

Examples of the new Exquisite Form sleepwear, and one of the colorful new Exquisite Form bras.

BL Intimates (BLI), following a year of expansion in 2017, plans still more in 2018, adding new retailers in this country, international distribution in Europe, a new sleepwear program and the possibility of new bras and shapers in the Exquisite Form line. » I want to read more and receive info from BL Intimates

Oh! Zuza: Intimates Brand Introed By Vanilla


Oh! Zuza is a new brand from Vanilla Night & Day, a Polish intimates firm that made its first U.S. show appearance at Curve in the summer of 2016. » I want to read more and receive info from Oh! Zuza

Soma Comps Fall For Second Quarter In Row

Soma’s “Vanishing Back Balconet Bra.”

Comparable sales at Soma fell 1.7% in the third quarter, marking the second quarterly decline in a row for the brand. For the 39 weeks ended October 28, 2017 sales were down 1.1%. » I want to read more and receive info from Soma

AdoreMe To Return $1.3 Million To Customers

AdoreMe Inc. has agreed to return over $1.3 million to customers to settle Federal Trade Commission (FTC) charges that it deceived shoppers who enrolled in a “VIP” membership program offering discounts and other benefits, and made it hard for them to cancel their memberships or receive refunds. » I want to read more and receive info from Adore Me

NILS Signs More Firms For March Vegas Event

Several additional exhibitors have signed on for the New International Lingerie Show (NILS), which will hold its return event March 12 through 14 at the Westgate Hotel in Las Vegas. » I want to read more and receive info from New International Lingerie Show

Oh La La Cheri Expands Lounge, Bridal Groups

Two styles from the existing Oh La La Cheri line.

Oh La La Cheri is expanding its offerings for 2018, adding a new “capsule loungewear” group, growing its recently introduced Real Lingerie line, and adding updated and higher priced bridal pieces to its new Kaviar label. » I want to read more and receive info from Oh La La Cheri

Christopher Scharff Exits As Dreamgirl CEO

Scharff, on the right, with Peter Horea of Coquette.

Christopher Scharff has resigned as CEO of DG Brands, the owner of the Dreamgirl and other brands. He has been replaced as CEO by Barry Revzen, an executive of China Partytime Culture Holdings Limited, a public company on the Hong Kong exchange. » I want to read more and receive info from Dreamgirl

Interview: Scharff On Managing The Internet

The rise of the internet as a retail selling platform presents a host of challenges and opportunities for both the wholesalers and retailers of all types of intimate apparel and related products. » I want to read more and receive info from DG Brands

Daisy Corsets Introduces Huge Corset Dress Line


Daisy Corsets continues to expand with the debut of a new Corset Dress collection. » I want to read more and receive info from Daisy Corsets

Adore Me 2017 Sales To Exceed $100 Million

Adore Me, the online lingerie brand, reported that sales will exceed $100 million in 2017. » I want to read more and receive info from Adore Me

Interview: Jeff Yunis Discusses The NILS

The New International Lingerie Show (NILS) is scheduled to hold its first event next March 12-14, 2018, and Jeff Yunis wants the world to know that he is not working “at or for the show.” » I want to read more and receive info from New International Lingerie Show

Shapeez Intros Comfeez Bralette At Trendz

Shapeez will debut its latest product, the Comfeez bralette, at the upcoming Trendz Show at the Palm Beach County Convention Center (October 28 - 30). » I want to read more and receive info from Shapeez

FFY: Expanding Amidst Strong Bra Reviews

Fit Fully Yours, the lingerie firm that specializes in full cup bras, recently added two new color versions of its best selling Maxine bra: Silver Stripe and Hot Red. “Feedback has been very positive and customers love the colors,” according to a Ana Gladysz. “Hot Red is an amazing color not only for the Christmas season but also for upcoming Valentine’s Day! It is definitely time to restock it. It is available in sizes 30-46 D-J with matching briefs, S-XXXXXL. In all Maxine is now available in ten gorgeous colors: Fawn, Black, Bilberry, Dark Teal, Mocca, Pink, Violet, Sky Blue, Silver Stripe, Hot Red.” » I want to read more and receive info from Fit Fully Yours

Altitude Intimates Show April 17-19, 2018

Altitude Intimates announced it will no longer host a fall show, focusing instead on a single, spring installment. The next event will be held April 17 through 19, 2018 at the Paris Hotel in Las Vegas. » I want to read more and receive info from Altitude Intimates

Trousseau: New Bridal Collection From Starline


Trousseau is a new bridal lingerie line from Starline. A 60 page debut catalog was recently mailed, retailers have already been shown the collection and the line will ship “mid to end of January,” according to the company’s John Wiltgen. » I want to read more and receive info from Starline

DG Brands: Policies To Support Its Retailers

DG Brands, the maker of Dreamgirl lingerie and costumes, announced “a new minimum advertised pricing (MAP) policy and Authorized Retailer Program,” both to go into effect in 2018. » I want to read more and receive info from DG Brands

Marion Sentucq Is Head Of Sales At CURVE

Marion Sentucq has been named “head of sales for Eurovet Americas /Curvexpo for our five intimate apparel shows: CURVENEWYORK, CURVELASVEGAS, and INTERFILIERE NEW YORK,” the executive told BODY in an email. » I want to read more and receive info from Eurovet

NILS Begins Releasing March Exhibitor List

Exhibitors have started to sign up for the New International Lingerie Show (March 12-14, 2018 at the Westgate Hotel in Las Vegas), and show representative John Pace added that he has also receiving strong interest from store buyers. » I want to read more and receive info from New International Lingerie Show

Ehrens Exits Dreamgirl, Altitude Intimates Posts

Eric Ehrens is exiting his position as major account representative at DG Brands at the end of the year. He also told BODY that he is no longer the executive director of the Altitude Intimates lingerie trade show although he continues to be involved and does remain as one of several “owners” of the event. » I want to read more and receive info from Dreamgirl

Rigby and Peller Stores: Another Location Closes

The former Intimacy retail chain, now operating under the Rigby and Peller name, has closed another store, dropping the number in the U.S. to nine. » I want to read more and receive info from Rigby and Peller

Raphaël Camp New Curve Show Manager

Raphaël Camp is the new manager for the Curve shows in New York and Las Vegas as well as the Interfiliere show in New York. » I want to read more and receive info from Curve

Peekay Bankruptcy To End; Creditors Named

As Peekay, the intimate apparel and adult products retailer, moves closer to emerging from bankruptcy, court filings have revealed details of how the process will take place as well as the names of certain trade creditors. » I want to read more and receive info from Peekay

Maidenform: New Bra, More Solution Products

Maidenform has added a new bra for larger busts as well as nine new intimate apparel accessories in its continuing effort to provide solutions for all sizes and shapes of women. » I want to read more and receive info from Maidenform

ESP Finding Stores For Joe’s Lounge, Sleep

 Joe Buonfiglio, Nancy Yang and Suzanne Vennera of ESP.

ESP Group recently placed its licensed collection of Joe’s loungewear, sleepwear and intimates with Nordstom, and was at the Project show in August in Las Vegas showing the collection to additional stores. » I want to read more and receive info from ESP Group

Music Legs Catalog: Over 120 New Styles


Music Legs is about to release its latest lingerie and hosiery catalog, copies of which will in the mail shortly and available for distribution at the upcoming Altitude Intimates show in Las Vegas next week. » I want to read more and receive info from Music Legs

Yandy Licenses Playboy Lingerie, Costumes

Yandy.com has a license with Playboy to offer six lingerie pieces and six Halloween costumes, “all created with the legendary Playboy Bunny as their inspiration.” » I want to read more and receive info from Yandy.com

Forever Improving A Proven Winner At Nubra


NuBra has sold “over 30 million” adhesive bras since it patented and then launched the product in 2002. » I want to read more and receive info from NuBra

Total Stockroom Adds New Categories, Labels


Total Stockroom continues to expand, adding new brands, styles and apparel categories as well as more colors and sizes to its existing creations. » I want to read more and receive info from Total Stockroom

Altitude Intimates Set To Hold Second Show

Altitude Intimates, which will hold its second show in less than two weeks at the Paris Hotel in Las Vegas, September 25 and 26, continues to add new exhibitors. » I want to read more and receive info from Altitude Intimates

‘MOD By Parfait’: New Lingerie, Swim Line

Two MOD by Parfait lingerie styles.

Parfait has launched a new lingerie and swimwear brand, MOD by Parfait, for spring/summer 2018. » I want to read more and receive info from Parfait

Journelle To Open 5th Store, This One In LA

Triumph-controlled Journelle is taking another small step towards its promise to expand across the land. The upscale lingerie retailer is about to open a new “flagship store” in the recently revamped Westfield Century City mall in Los Angeles. » I want to read more and receive info from Journelle

VS Fashion Show: First Time In Shanghai

The Victoria’s Secret Fashion Show is being created for the first time in Shanghai, China to be broadcast Tuesday, Nov. 28 at 10:00 PM, ET on the CBS. The company noted that “musical performances that will be announced at a later date.” » I want to read more and receive info from Victoria’s Secret

Victoria’s Secret August Comparable Sales -7%

A Victoria’s Secret “Sexy Illusions” bra and Pink “Wear Everywhere” styles.

Victoria’s Secret and Pink combined store and direct comparable sales in North America fell 7% in August. The poor results at its lingerie division brought about a comparable sales decline of 4% for parent company L Brands. » I want to read more and receive info from Victoria’s Secret

McCartney: Licensing Deal For Lingerie, Swim

Current McCartney lingerie (l,c) and bikini (r) styles.

Stella McCartney announced a licensing deal under which her lingerie and swimwear will be produced and distributed by ISA Spa, the Milan-based textile and apparel maker. » I want to read more and receive info from Stella McCartney

Cano Buys EuroSkins, Eurotard Dancewear

Tolbert Yilmaz and Rodrigo Cano in 2015

Rodrigo Cano of the Cano Group has purchased the company that produces EuroSkins shapewear and intimates as well as Eurotard Dancewear. The deal closed as of the start of September. » I want to read more and receive info from Cano Group

Soma Q2 Sales Comps -1.8%, Reversing Trend

Soma comparable sales fell 1.8% in the quarter ended July 29, reversing a lengthy series of positive sales comps dating back (with one negative exception in the third quarter of 2015) since the second quarter of 2009. » I want to read more and receive info from Soma

Escante Launches New Holiday/Valentine’s Line

Escante style # 57543.

Escante will be exhibiting at the second installment of Altitude Intimates, September 25 and 26th at the Paris Hotel in Las Vegas in booth #713. » I want to read more and receive info from Escante

Aerie: Despite “Softness In Bras,” Comps +26%

Aerie comparable sales jumped 26% in the quarter ended July 29. The lingerie division of American Eagle Outfitters (AEO) has now “achieved double-digit sales growth in 14 consecutive quarters,” according to Jen Foyle the global brand president. » I want to read more and receive info from Aerie

New At Shapeez: Silkee Tankee Bra, Suddz Wash

As promised, important new products have just been launched by Shapeez, providing retailers with several ways to boost sales from the brand’s large customer base. » I want to read more and receive info from Shapeez

Altitude Intimates Signs Additional Exhibitors

The Altitude Intimates show has added several companies to the list of exhibitors for its upcoming two day event September 25th and 26th. Executive director Eric Ehrens also confirmed the April, 2018 three day show will remain at the Paris Hotel in Las Vegas. » I want to read more and receive info from Altitude Intimates

Offprice: 83 Underwear, Hose, Swim Exhibitors

As is always the case with the Offprice Show, men’s and women’s underwear, lingerie, hosiery and swimwear wholesalers will be well represented at the upcoming event at the at the Sands Expo in Las Vegas, August 12-15. » I want to read more and receive info from Offprice Show

‘New’ International Lingerie Show Advances

A new name, “The New International Lingerie Show” (NILS), and a location, the Westgate Hotel in Las Vegas, have been announced for a trade show planned to debut next spring. BODY had reported the event last month. » I want to read more and receive info from New International Lingerie Show


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