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latest from wholesale lingerie news

How Va Bien Survived Hurricane Maria

Over a year ago, Hurricane Maria hit Puerto Rico, home to Va Bien, an important shapewear and intimates firm, that happens to be based on the island. Creative Director Gregory Gimble, son of the founders Marianne and Richard Gimble, described the situation in this message to BODY. » I want to read more and receive info from Va Bien

Correct NuBra Ad Has Current Company Logo


Due to a computer breakdown, the November ad for NuBra was replaced by an older version in the printed copies of BODY Magazine. » I want to read more and receive info from NuBra

Gwen Harper Named Panache VP Sales, N.A.

Panache has named Gwen Harper as its vice president of sales for its North American team. » I want to read more and receive info from Panache

Changewear Introduces Samantha Collection


Changewear, the lingerie company with a patented concept that allows women to quickly alter the look of their bra with changeable, colored cup inserts, has introduced its new Samantha Collection. » I want to read more and receive info from Changewear

Suddz, Nippeez Now Available To Retailers


Shapeez has just made two new products available to retailers: Suddz intimate apparel and activewear wash and Nippeez non-adhesive, petal-shaped nipple covers with tapered edges. » I want to read more and receive info from Shapeez

Walmart Declares Bare Necessities Acquisition


Walmart closed a deal to acquire Bare Necessities on Friday, October 12. Terms were not disclosed. » I want to read more and receive info from Walmart

Lingerie Giant Triumph Sells Journelle Stores

Triumph has just sold its majority stake in the Journelle stores, which it has controlled since 2012, to a mystery buyer. Journelle currently has four locations, three in New York and one in Chicago. A Los Angeles location, opened in 2017, was recently closed. » I want to read more and receive info from Triumph

Adore Me: Online In China, More U.S. Stores

The first 1000 square foot Adore Me store on Staten Island

Adore Me has begun selling online in China, while at the same time moving ahead with brick and mortar stores in the U.S. » I want to read more and receive info from Adore Me

Tefron’s Q2 Sales Jump 30%, Earns $1 Million

Style shown on the Tefron website.

Tefron Ltd.’s sales jumped 30% in its second quarter, rising to $41.8 million from $32.1 million last year. Meanwhile, the company earned $1.0 million in the three months ended June 20, 2018, compared to a loss of $694,000 in the same period last year. » I want to read more and receive info from Tefron

AFR Finds Success In The Private Label Arena

Examples of Parisa lingerie and A. Ché swimwear.

Starting in the early 1990’s, retailers and consumers came to know Parisa as a lingerie brand that delivered a series of technological innovations in bras, as well as the latest in fashion. More recently, the company behind that brand, AFR Apparel International, launched a premium swim brand, A. Ché, with similar results. » I want to read more and receive info from Parisa

New ‘Sugar Candy’: A Growing Piece Of Cake

Left, Sugar Candy - Crush, right Sugar Candy - Original

“Very quickly, Sugar Candy has contributed to becoming about 30% of Cake Lingerie’s revenue,” declared Keith Hyams, director the Australian brand with a global presence. » I want to read more and receive info from Sugar Candy

Natori Launches New Advertising Campaign

The Natori Company has launched a “new nationwide #MyNatori campaign” that it describes as “a nod to the brand’s more than forty-year commitment to honoring its own international origins, while celebrating the diverse backgrounds, ages, body shapes and sizes of its customers.” » I want to read more and receive info from Natori

Daisy Introduces New ‘Curvy Corset’ Styles


Daisy Corsets has just expanded its already large assortment of styles with its new Curvy Corset Collection. » I want to read more and receive info from Daisy Corsets

Van De Velde Sales Fall 3.9%; Profits Drop 25%

Marie Jo lingerie.

Van de Velde reported its sales fell 3.9% in the first half, while net profit plunged 25% as the company spent heavily on information and communications technology (ICT) and “eCommerce functionalities.” It said it expect these trends to extend to the full year. » I want to read more and receive info from Van de Velde

Victoria’s Secret, Pink August Comp Sales -5%

Examples of Pink’s new Date Bra.

Victoria’s Secret and Pink August comparable store and direct sales in the U.S. and Canada dropped 5%. Store sales alone, without benefit of the rising online and catalog business, were down 9%. » I want to read more and receive info from Victoria’s Secret

Fashion Forms: Big Ads On Manhattan Busses


Fashion Forms, the adhesive bra and solutions product specialist, has again demonstrated its continuing commitment to enhancing its products for its retailers with a dramatic bus advertising campaign. » I want to read more and receive info from Fashion Forms

Hanes Innerwear Sales -3.4%, Profit -10.4%

Hanesbrands Innerwear “net segment sales” in the second quarter fell 3.4% while Innerwear “segment operating profit” fell 10.4%. » I want to read more and receive info from Hanesbrands

Q2 Comparable Sales Down 0.9% At Soma

Soma’s new Enbliss Wireless Bra and Wireless Bralette.

Comparable store sales at Soma, the lingerie division of Chico’s FAS, continue to drop. They were down 0.9% in the most recent quarter, and for the first six months of this year they are down 3.2%. » I want to read more and receive info from Soma

Shapeez Introduces ‘The Virtual Trunk Show’

The Shapeez Ultimate bra.

The Virtual Trunk Show is a new retail promotional concept from Shapeez that “has been generating great results from our stores,” declared co-owner David Berner. » I want to read more and receive info from Shapeez

VS, Pink Q2 Sales +5%; Hauk New Pink CEO

Examples of the new Sexy Illusions and T-shirt bras from Victoria’s Secret

Overall sales at Victoria’s Secret and Pink rose modestly in the second quarter, while comparable sales declined for the two labels. Meanwhile, a second print catalog mailing was reported for the former brand, and a new CEO for the latter. » I want to read more and receive info from Victoria’s Secret

Ivette Bridal: Successful Specialty Store Network

The Backless Body (left) and another Ivette Bridal style.

The Ivette Bridal intimates collection, launched in 1970 in Barcelona and only recently introduced in the U.S., has succeeded with a network of strictly controlled specialty stores. » I want to read more and receive info from Ivette Bridal

Aakar Reports Strong Results At N.Y. Curve


Aakar, the Indian robe and intimates resource, enjoyed a strong response from stores at the recent Curve show in New York, its first trade event in the U.S. » I want to read more and receive info from Aakar

Mod By Parfait Intros Spring Summer 2019


MOD by Parfait, the sister brand to Parfait, has introduced its Spring/Summer 2019 collection, focused on the “trend-driven, millennial lingerie category,” according to the company. » I want to read more and receive info from MOD by Parfait

Dreamgirl Working To Broaden Its Retail Base


Dreamgirl, long known as a prominent supplier of provocative lingerie, is planning to broaden its offerings, “to cross over, to move into mainstream retail as opposed to only sexy,” declared CEO Barry Revzen. » I want to read more and receive info from Dreamgirl

Victoria’s Secret, Pink July Comp Sales -4%

Victoria’s Secret and Pink July combined comparable store and direct sales in the U.S. and Canada fell 4%. As has consistently been the case recently, the direct business pulled up the overall results. Comparable sales for the stores alone fell 6% for the month. » I want to read more and receive info from Victoria’s Secret

Naked Underwear Now Sold At Costco Australia

Naked Brand Group Limited, the result of the recent merger between Naked and Bendon, “has launched Bendon’s new mass-market diffusion program featuring Bendon’s best-selling women’s comfortable brief design with Costco Australia.” » I want to read more and receive info from Naked Brand Group Limited

CVS Now Selling Heidi Klum Solutions Line

Heidi Klum solutions products on CVS.com.

Naked Brand Group Limited, the result of the recent merger between Bendon and Naked, announced an agreement to launch its Heidi Klum Intimates Solutions Line in CVS stores. » I want to read more and receive info from Naked Brand Group

Wylde Lingerie: New Line Coming To Curve


Wylde Lingerie is a new brand, launched in January, that will exhibit for the first time at the upcoming Curve show. » I want to read more and receive info from Wylde Lingerie

Van de Velde Sales Fell 3.9% In First Half 2018

Marie Jo intimates

Sales in the first half of 2018 slipped 3.9% at Van de Velde, the Belgium-based company that owns the Marie Jo, PrimaDonna and Andres Sarda wholesale brands, as well as international retail chains including the Rigby & Peller (formerly Intimacy) stores in the U.S. » I want to read more and receive info from Van de Velde

Axami Expanding Its Sexy Collection In U.S.


Axami, the Polish brand with several lines, including luxury, basic, bridal and plus size, has also found success in the U.S. with its sexy collection. » I want to read more and receive info from Axami

Aakar: New Indian Firm Showing At NY Curve


Aakar is an interesting new source for intimates, coming to the New York Curve for this first time this summer. The India-based supplier already has a U.S. distributor. » I want to read more and receive info from Aakar

VS, Pink U.S., Canada June Comp Sales -1%

Examples of new T-shirt bras, a July focus for Victoria’s Secret.

Victoria’s Secret and Pink U.S. and Canadian comparable company-owned store sales fell 6% in June (following a 12% drop last June). When the direct business for those brands is added in, the combined comps for the two labels declined only 1% (following a 17% drop in June 2017). » I want to read more and receive info from Victoria’s Secret

New ILS: Many Top Brands For Fall Event

The New International Lingerie Show (NILS) will have many prominent brands exhibiting at its fall show, September 24 through 26, at the Westgate Hotel in Las Vegas. » I want to read more and receive info from New International Lingerie Show

Mapalé: Camouflage Group ‘Most Successful’


A military inspired, camouflage-based lingerie group proved to be a surprise hit for Mapalé, the Florida intimates, swim, resort, dance and beachwear producer. » I want to read more and receive info from Mapalé

Escante About To Intro New Collection, Catalog


Escante’s latest collection, as well as a new catalog, are both nearing completion, with showings of the former and mailings of the latter beginning in July. Deliveries will start August 25. » I want to read more and receive info from Escante

Extensive ‘Luxury’ Line Successful For Axami


Axami, the extensive Polish brand with many separate groups, has been expanding rapidly in the U.S. market. A key component of its success has been its Luxury collection. » I want to read more and receive info from Axami

Dominique Minimizers: A Formula For Success

Two views of Dominique’s Mystique Minimizer style #7000.

“Minimizers are immensely popular, and in the case of Dominique, have our highest sell through rate,” began owner Michael Chernoff, discussing a category of bras his company has made a specialty. » I want to read more and receive info from Dominique

Exquisite Form: New Bra, Sleepwear Styles

New bra and sleepwear styles.

Exquisite Form, part of BL Intimates (BLI), is launching a new bra style as well as two new sleepwear designs this fall, Stephanie Bronk, corporate account manager, told BODY. » I want to read more and receive info from Exquisite Form

La Whisper Bringing 3 Brands To Curve Show

La Whisper’s three brands: EvaShow, NBB and Marc & André.

La Whisper Apparel is an intimates distributor that is bringing, to their first Curve show inJuly, three interesting labels: NBB Lingerie, EvaShow and Marc & André. » I want to read more and receive info from La Whisper Apparel

Souhela Ferrah: Luxury Line Coming To Curve

“A label inspired by the island life with a twist of French style,” is Souhela Ferrah, an eponymous brand launched in Bali in December 2017 by a former fashion model. » I want to read more and receive info from Souhela Ferrah

Starline and Raveware Break Sales Records

New styles from Starline and Raveware.

Buoyed by positive reactions from buyers, some of it at recent trade shows, sister companies Starline and Raveware both reported record breaking sales for their latest collections. » I want to read more and receive info from Starline

Dominique Continues To Expand Bridal Line


Since Dominique, a brand focused on the needs of the specialty retailer, launched over a decade ago, a growing segment of its business has been serving the needs of women during that most special of all occasions: weddings. » I want to read more and receive info from Dominique

VS, Pink U.S., Canada May Comp Sales Up 2%

Victoria’s Secret and Pink comparable U.S. and Canada store and direct sales rose 2% in May. A gain, yes, but that is compared against a huge drop of 14% last May. » I want to read more and receive info from Victoria’s Secret

Aerie Astounds With Q1 Comparable Sales +38%

Aerie comparable sales jumped an astonishing 38% in its first fiscal quarter of 2018. The event was even more remarkable since the comps, for the lingerie division of American Eagle Outfitters (AEO), were up 25% in the same quarter last year. » I want to read more and receive info from Aerie

Soma Q1 Comps Down 5.8%; Cuts Store Count

Soma comparable sales fell 5.8% in its fiscal first quarter. It was the largest drop in comparable sales in several years for the intimates division of Chico’s FAS, Inc., and came as the company reported the closure of four more Soma boutiques. » I want to read more and receive info from Soma

Daisy Corsets Hits With Mix-N-Match Options

Separate corsets and skirts provide a multitude of looks.

Daisy Corsets’ corset dress collection continues to expand for 2018, with the company’s powerful Mix-N-Match concept helping to drive growth according to co-owner Jennifer Reynolds. » I want to read more and receive info from Daisy Corsets

NuBra’s New Seamless Demi Adhesive Bras

NuBra’s Seamless Demi, with or without underwire.

NuBra continues to expand its collection of adhesive bras to provide solutions to a variety of fashion challenges. Two recent additions are the Seamless Demi and Seamless Demi Underwire. » I want to read more and receive info from NuBra

Avery Rose Looking To Add Select Retailers


Avery Rose Lingerie launched online about a year and a half ago, with an elegant, embellished collection of bralettes and matching bottoms. Now owner Jennifer Coll is looking to place the line in select retail shops, and will exhibit an expanded group at the New York Curve show in July. » I want to read more and receive info from Avery Rose

Reversing Direction, VS, Pink April Comps -2%

Victoria’s Secret and Pink April comparable store and direct sales in North America fell 2%, reversing the previous, positive trend for 2018. The lingerie labels had reported increases in comps in each of the first three months of the year. » I want to read more and receive info from Victoria’s Secret

Smart Underwire: The Next Revolution In Bras

“A Smart Underwire is about to bring a revolutionary change to the comfort and fit of bras,” declared Matthew Fink of Fastech/S&S, a leading intimate apparel component supplier. “And we are leading the way with an extraordinary collection of patent pending products.” » I want to read more and receive info from Fastech/S&S


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