latest from wholesale lingerie news

Bra La La: “Very Busy” Since Shop Reopened

Coping during the Covid19 shutdown and related restrictions has taken many different forms. In this interview, BODY associate publisher Ted Vayos interviewed Mary Jordan of Bra La La, an intimates store in Fulton, Maryland. » I want to read more and receive info from Bra La La

Wonderform: Selling Lingerie For 50+ Years

Wonderform Intimates, a brand launched in Montreal in 1949, continues to prosper by focusing on “affordable lingerie for women,” according to the company’s Amanda Petriello. » I want to read more and receive info from Wonderform

Hanes: Net +7.8% Aided By Gown & Mask Sales

Hanes second quarter net income jumped 7.8%, as sales only dipped slightly. Earnings rose because of its “ability to pivot to production and sales of personal protective garments (face masks and medical gowns) combined with relatively strong apparel performance in pandemic conditions, including 68% sales growth in the online channel.” » I want to read more and receive info from Hanes

NuBra: Then And Now, Made In The U.S.A

NuBra, a leading adhesive bra producer, made what many might consider an unusual decision when it began manufacturing its patented bras almost 20 years ago: it decided to make them in the U.S. And it still does so today. » I want to read more and receive info from NuBra

Q2 VS, Pink Sales Are Expected To Fall 40%

Second quarter sales for Victoria’s Secret and Pink are expected to be down about 40% due to pandemic-forced store closures, while direct channel sales “are up significantly versus last year,” according to parent company L Brands. Results will be announced in mid August. » I want to read more and receive info from Victoria’s Secret

Calida: $10.8 Million Loss, Sales Fall 18.8%

Swiss-based Calida Group reported a loss of 9.8 million Swiss francs (about $10.8 million at current exchange rates) in the first half, as sales fell 18.8% to 146.2 million Swiss francs (about $160.4 million) compared to 180.0 million Swiss francs (about $199.9 million) during the same period in 2019. » I want to read more and receive info from Calida Group

Dreamgirl Debuts Fall, Holiday And Valentines

“Dreamgirl launched its Fall/Holiday 2020/2021 Collection, this month to a fantastic response,” according to a company spokesperson. “The orders have been so strong that we immediately sold out of certain items and rushed to reorder…. something we didn’t think would happen during these difficult times.” » I want to read more and receive info from Dreamgirl

La Senza Shrinks From 130 To 75 Locations

La Senza has apparently permanently closed all but 74 of its company-owned stores in Canada, and all but one in the U.S., according to a review of locations listed on its website at the end of July. » I want to read more and receive info from La Senza

Monique Morin: Doing Well Despite Challenges

BODY associate publisher Ted Vayos interviewed lingerie designer Monique Morin about her collection and how she is coping with the pandemic. » I want to read more and receive info from Monique Morin

Wolford Annual Loss Jumps To $31.8 Million

Taylor Cup Bra ($250), String ($90) and Om String Body ($230) on the Wolford site.

The annual loss (fiscal year May 2019 to April 2020) at Wolford jumped to €27.42 million (about $31.8 million at current exchange rates) up from €11.10 million (about $12.9 million) for the previous year (2018/19). » I want to read more and receive info from Wolford

Shapeez: Consistently A Five-Star-Review Brand

Recommendations from actual customers are an important part of the buying process for consumers. And for store owners, offering products that achieve the highest praise are a key element in establishing and maintaining a loyal consumer base. » I want to read more and receive info from Shapeez

Delta Galil Q1: Loses $30.5 Million, Sales -9%

In the first quarter, Delta Galil lost $30.509 million on sales of $332.683 million compared to a profit of $3.029 million on sales of $365.375 million in the quarter ended March 31, 2019. » I want to read more and receive info from Delta Galil

HanesBrands Names Stephen Bratspies CEO

HanesBrands named Stephen Bratspies its new CEO and board member, effective August 3, 2020. Most recently, he was chief merchandising officer at Walmart. » I want to read more and receive info from HanesBrands

Interacting In New Ways With Staff And Clients

(The effects of the pandemic have been widespread. An interesting article provide by Dreamgirl describes some of the new ways in which the company is interacting with staff, suppliers, customers and even its photographers and models). » I want to read more and receive info from Dreamgirl

Valens: Challenges Of Internet Merchandising

(With the forced temporary closure of thousands of intimate apparel brick and mortar stores this year, retailers have realized the need to upgrade their online presence. One industry executive who is ideally positioned to provide advice in this area is Tatyana Ponomareva, founder and owner of the lingerie distributor, Valens Capital Group, as well as the Bra Spectrum lingerie shop in Pennsylvania. In the article below she provides her take on the online environment. Her company also offers web development services, specifically adapted to the needs of the independent lingerie retailer. Contact: Info@ValensLingerie.com or (610) 400-8460). » I want to read more and receive info from Valens Lingerie

Babydolls Now Popular For Ann Nahari Factory

As stores re-open and consumer demand builds across the country, “we have seen a very large increase in domestic private label business,” declared Sumiyyah Rasheed of Ann Nahari. The firm operates a production facility in Georgia. » I want to read more and receive info from Ann Nahari

Revzen: Importance Of Sustainable Packaging

Dreamgirl has just converted all of its packaging to a sustainable format. BODY Publisher Nick Monjo interviewed president Barry Revzen. » I want to read more and receive info from Dreamgirl

PVH Q1 Sales -43%, Online Revenue +47%

Examples from the CK One underwear collection.

PVH lost $1.097 billion as pandemic-impacted revenue declined 43% to $1.344 billion in the 13 weeks ended May 3, 2020. That’s compared to a profit of $81.6 million on revenue of $2.356 billion during the same period last year. » I want to read more and receive info from PVH

Obsessive: Coordinating Perfumes, Bath Bombs

Obsessive, the Polish intimates brand, has recently added a collection of bath and body products designed to coordinate with its lingerie. » I want to read more and receive info from Obsessive

Comfeez Racerback: New Style By Shapeez

With stores reopening across North America, and shoppers looking for something new, Shapeez is ready with the latest addition to its collection of back-smoothing bras: the Comfeez Racerback bralette. » I want to read more and receive info from Shapeez

iFabric Reports Q2 Loss On Declining Sales

iFabric lost Can$479,436 (about $353,000 at current exchange rates) on sales of Can$2,252,090 (about $1,660,000) in the quarter ended March 31, 2020, compared to a loss of Can$386,944 on sales of Can$2,503,793 in the same quarter last year. » I want to read more and receive info from iFabric

Victoria’s Secret UK Division In Bankruptcy

L Brands placed Victoria’s Secret’s U.K. division into a form of bankruptcy. The move did not warrant a press release or even an SEC filing by the parent company. » I want to read more and receive info from Victoria’s Secret

Soma’s Online Sales Strong During Quarter

With stores closed for much of the period, Soma’s sales fell 19% to $64,907,000 for the thirteen weeks ended May 2, down from $80,081,000 in the same three months last year. Meanwhile, online sales stayed strong. » I want to read more and receive info from Soma

Aerie Q1 Sales Slip Only 2% Despite Pandemic

Despite the pandemic, Aerie’s revenue decreased just 2% in the 13 weeks ended May 2, 2020. Meanwhile, “digital demand, as measured by ordered sales,” rose 75% for the lingerie division of American Eagle Outfitters. » I want to read more and receive info from Aerie

TLC: Customers Back In “Droves” After Opening

BODY associate publisher Ted Vayos interviewed Tanya Re, who owns the TLC lingerie shop in Montana with partner Lisa Cetrone, about her retail experiences during the early days of the pandemic. The shop has been in Billings for over 27 years and at the current location for 12. » I want to read more and receive info from TLC

Youmita: Affordable Sleep, Lounge, Robes

“Chill in comfort,” is the message from Youmita to all those women still under quarantine looking for affordable sleepwear, loungewear and robes. » I want to read more and receive info from Youmita

Monique Morin: Body Enhancing Lingerie

“For decades, we asked women to have the perfect body to fit into ideal clothes,” began Monique Morin in a recent discussion with BODY. “Obviously, it should be the other way around. We need well-made lingerie that enhance the body.” » I want to read more and receive info from Monique Morin

VS Q1 Sales Fall 46%; 250+ Shops Will Close

As it reported first quarter results, L Brands revealed it is planning to close approximately 250 Victoria’s Secret stores across North America over the next several months, as well as significantly more in 2021 and 2022. » I want to read more and receive info from Victoria’s Secret

Huge Net Loss, 19.2% Sales Drop At La Perla

Mosaic Motif bra ($465) and brief ($240) on the La Perla website.

La Perla Fashion Holding reported a huge net loss for 2019, as sales dropped 19.2% during the year. In 2018 the company had reported a sizable net profit. » I want to read more and receive info from La Perla

Dreamgirl: Ready For The Store Reopenings

As stores are now reopening across the country, following the government mandated closures due to the pandemic, intimate apparel wholesalers are ramping up efforts to meet the rising demand. » I want to read more and receive info from Dreamgirl

Sales Ahead Of 2019 In First 5 Days Reopened

Ohio’s nine-location Discount Fashion Warehouse reported that in the first five days since it reopened (following the closure mandated by the state due to the pandemic), sales have been running 62% ahead of the same period last year on a sales per hour basis. » I want to read more and receive info from Discount Fashion Warehouse

2019 Operating Loss At Lively Jumps To $11.5M

Sales for the year ended March 31, 2020 at the U.S. division of Wacoal rose modestly while operating income plummeted. One factor in the decline was an $11.5 million dollar operating loss at the company’s recently acquired Lively brand. » I want to read more and receive info from Wacoal

ABG Restricts Naked’s Use Of Frederick’s Label

Naked Brand Group just signed a renewal licensing agreement for Frederick’s of Hollywood that significantly restricts its use of the name. At the same time it is known that label owner Authentic Brand Group (ABG) has recently discussed wholesale use of the FOH license with many other companies. » I want to read more and receive info from Frederick’s of Hollywood

Naked: Big Sales Drop, While Losses Continue

Naked Brand Group Limited reported dramatically shrinking sales and growing losses for the year ended January 31, 2020 (which it calls its fiscal 2020). » I want to read more and receive info from Naked Brand Group

Interview: Trousseau Lingerie Mask Project

As part of the response to the pandemic, intimate apparel companies large and small have responded by creating masks and other personal protection equipment. Trousseau Lingerie in Vienna, VA jumped in by sewing its own versions of masks which it donates to health care workers and anyone else in need. BODY associate publisher Ted Vayos interviewed owners Sarah and Michael Wiener. » I want to read more and receive info from Trousseau Lingerie

Victoria’s Secret Now To Be Stand Alone Firm

L Brands today announced “a mutual agreement with Sycamore Partners to terminate their previously announced transaction,” in which Sycamore was to purchase a 55% stake in its Victoria’s Secret businesses. » I want to read more and receive info from Victoria’s Secret

Mapalé Adds Appealing Fashion Mask Collection

Mapalé has just added a collection of masks to its extensive line of lingerie, resort, swim, active and lounge designs. » I want to read more and receive info from Mapale

Oh La La Cheri On Navigating The Crisis

“We are all severely challenged by the coronavirus pandemic. Everyone in the lingerie and swim business, just like the rest of America,” declared Nicolas Attard, the owner of Oh La La Cheri. » I want to read more and receive info from Oh La La Cheri

Soak Wash Now Adding Hand Sanitizer Spray

Soak Wash, which produces a collection of apparel washing products, has just added “a new hand sanitizer spray for its B2B channel.” » I want to read more and receive info from Soak Wash

Corin’s Virginia Line: No-Wire Spacer Bra

Corin, the leading Polish producer, will soon ship “a wonderful addition to its Virginia collection that our clients have been waiting for: a no wire spacer cup bra,” declared Tatyana Ponomareva of Valens lingerie, Corin’s U.S. distributor, and the owner of the Pennsylvania specialty shop, Bra Spectrum. » I want to read more and receive info from Corin

FTC: Fashion Nova To Pay $9.3M In Refunds

Online retailer Fashion Nova “will pay $9.3 million to settle Federal Trade Commission charges that it didn’t properly notify consumers and give them the chance to cancel their orders when it failed to ship merchandise in a timely manner, and that it illegally used gift cards to compensate consumers for unshipped merchandise instead of providing refunds.” » I want to read more and receive info from Fashion Nova

Chambers, Of Journelle Fame, Now At Food52

Claire Chambers, who founded Journelle in 2007, and later sold the lingerie chain to Triumph in 2012, has been appointed chief commercial officer at lifestyle and home space company Food52. » I want to read more and receive info from Journelle

Sycamore Moves To Terminate VS, Pink Deal

Sycamore Partners sent a notice today to L Brands stating it was terminating its agreement to acquire a 55% interest in Victoria’s Secret. » I want to read more and receive info from Victoria’s Secret

Dominique’s Cardin Krummel Passed Away

Cardin Krummel, who worked for almost two decades as a sales executive at Dominique Intimates, passed away on March 17. » I want to read more and receive info from Dominique Intimates

Shapeez Adding Face Masks To Its Collection

Bra maker Shapeez, has converted its factories to the production of face masks, using facilities that would otherwise have remained closed during the Coronavirus crisis. » I want to read more and receive info from Shapeez

LoveSuze: Sexy Lingerie That’s Comfortable Too

“LoveSuze is an intimate apparel brand in which a woman’s sexiest lingerie is also her most comfortable,” founder Suzanne Macbale said of the collection she launched in 2018. » I want to read more and receive info from LoveSuze

Noir Handmade: Already Selling In The U.S.

Noir Handmade, a Poland-based intimate apparel and fetish producer, has been expanding sales in North America, and its products are already offered in a number of prominent shops. » I want to read more and receive info from Noir Handmade

Beverly Hills Naughty Girl: Strong First Year

“Since your last intro article of our brand, we have grown tremendously,” declared Beverly Hills Naughty Girl CEO Isaac Cohen. » I want to read more and receive info from Beverly Hills Naughty Girl

Victoria’s Secret Just Reopened Online Store

VictoriasSecret.com reopened for online business on Thursday, March 26. On Thursday March 19, both Victoria’s Secret and Pink had closed their online stores through March 29. That came shortly after both brands had said they were closing their brick and mortar stores until March 30. » I want to read more and receive info from Victoria’s Secret

Corin’s Owners Launch Healthy Bust Foundation

The leaders of Corin, the Polish bra producer, recently demonstrated their special commitment to breast care with the establishment of The Healthy Bust Foundation in September, 2018. » I want to read more and receive info from Corin

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