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latest from wholesale lingerie news

Van De Velde Sales Fall 3.9%; Profits Drop 25%

Van de Velde reported its sales fell 3.9% in the first half, while net profit plunged 25% as the company spent heavily on information and communications technology (ICT) and “eCommerce functionalities.” It said it expect these trends to extend to the full year. » I want to read more and receive info from Van de Velde

Victoria’s Secret, Pink August Comp Sales -5%

Victoria’s Secret and Pink August comparable store and direct sales in the U.S. and Canada dropped 5%. Store sales alone, without benefit of the rising online and catalog business, were down 9%. » I want to read more and receive info from Victoria’s Secret

Fashion Forms: Big Ads On Manhattan Busses

Fashion Forms, the adhesive bra and solutions product specialist, has again demonstrated its continuing commitment to enhancing its products for its retailers with a dramatic bus advertising campaign. » I want to read more and receive info from Fashion Forms

Q2 Comparable Sales Down 0.9% At Soma

Comparable store sales at Soma, the lingerie division of Chico’s FAS, continue to drop. They were down 0.9% in the most recent quarter, and for the first six months of this year they are down 3.2%. » I want to read more and receive info from Soma

Shapeez Introduces ‘The Virtual Trunk Show’

The Virtual Trunk Show is a new retail promotional concept from Shapeez that “has been generating great results from our stores,” declared co-owner David Berner. » I want to read more and receive info from Shapeez

VS, Pink Q2 Sales +5%; Hauk New Pink CEO

Overall sales at Victoria’s Secret and Pink rose modestly in the second quarter, while comparable sales declined for the two labels. Meanwhile, a second print catalog mailing was reported for the former brand, and a new CEO for the latter. » I want to read more and receive info from Victoria’s Secret

Ivette Bridal: Successful Specialty Store Network

The Ivette Bridal intimates collection, launched in 1970 in Barcelona and only recently introduced in the U.S., has succeeded with a network of strictly controlled specialty stores. » I want to read more and receive info from Ivette Bridal

Aakar Reports Strong Results At N.Y. Curve

Aakar, the Indian robe and intimates resource, enjoyed a strong response from stores at the recent Curve show in New York, its first trade event in the U.S. » I want to read more and receive info from Aakar

Mod By Parfait Intros Spring Summer 2019

MOD by Parfait, the sister brand to Parfait, has introduced its Spring/Summer 2019 collection, focused on the “trend-driven, millennial lingerie category,” according to the company. » I want to read more and receive info from MOD by Parfait

Dreamgirl Working To Broaden Its Retail Base

Dreamgirl, long known as a prominent supplier of provocative lingerie, is planning to broaden its offerings, “to cross over, to move into mainstream retail as opposed to only sexy,” declared CEO Barry Revzen. » I want to read more and receive info from Dreamgirl

CVS Now Selling Heidi Klum Solutions Line

Naked Brand Group Limited, the result of the recent merger between Bendon and Naked, announced an agreement to launch its Heidi Klum Intimates Solutions Line in CVS stores. » I want to read more and receive info from Naked Brand Group

Wylde Lingerie: New Line Coming To Curve

Wylde Lingerie is a new brand, launched in January, that will exhibit for the first time at the upcoming Curve show. » I want to read more and receive info from Wylde Lingerie

Van de Velde Sales Fell 3.9% In First Half 2018

Sales in the first half of 2018 slipped 3.9% at Van de Velde, the Belgium-based company that owns the Marie Jo, PrimaDonna and Andres Sarda wholesale brands, as well as international retail chains including the Rigby & Peller (formerly Intimacy) stores in the U.S. » I want to read more and receive info from Van de Velde

Axami Expanding Its Sexy Collection In U.S.

Axami, the Polish brand with several lines, including luxury, basic, bridal and plus size, has also found success in the U.S. with its sexy collection. » I want to read more and receive info from Axami

Aakar: New Indian Firm Showing At NY Curve

Aakar is an interesting new source for intimates, coming to the New York Curve for this first time this summer. The India-based supplier already has a U.S. distributor. » I want to read more and receive info from Aakar

VS, Pink U.S., Canada June Comp Sales -1%

Victoria’s Secret and Pink U.S. and Canadian comparable company-owned store sales fell 6% in June (following a 12% drop last June). When the direct business for those brands is added in, the combined comps for the two labels declined only 1% (following a 17% drop in June 2017). » I want to read more and receive info from Victoria’s Secret

Mapalé: Camouflage Group ‘Most Successful’

A military inspired, camouflage-based lingerie group proved to be a surprise hit for Mapalé, the Florida intimates, swim, resort, dance and beachwear producer. » I want to read more and receive info from Mapalé

Escante About To Intro New Collection, Catalog

Escante’s latest collection, as well as a new catalog, are both nearing completion, with showings of the former and mailings of the latter beginning in July. Deliveries will start August 25. » I want to read more and receive info from Escante

Extensive ‘Luxury’ Line Successful For Axami

Axami, the extensive Polish brand with many separate groups, has been expanding rapidly in the U.S. market. A key component of its success has been its Luxury collection. » I want to read more and receive info from Axami

Dominique Minimizers: A Formula For Success

“Minimizers are immensely popular, and in the case of Dominique, have our highest sell through rate,” began owner Michael Chernoff, discussing a category of bras his company has made a specialty. » I want to read more and receive info from Dominique

Exquisite Form: New Bra, Sleepwear Styles

Exquisite Form, part of BL Intimates (BLI), is launching a new bra style as well as two new sleepwear designs this fall, Stephanie Bronk, corporate account manager, told BODY. » I want to read more and receive info from Exquisite Form

La Whisper Bringing 3 Brands To Curve Show

La Whisper Apparel is an intimates distributor that is bringing, to their first Curve show inJuly, three interesting labels: NBB Lingerie, EvaShow and Marc & André. » I want to read more and receive info from La Whisper Apparel

Starline and Raveware Break Sales Records

Buoyed by positive reactions from buyers, some of it at recent trade shows, sister companies Starline and Raveware both reported record breaking sales for their latest collections. » I want to read more and receive info from Starline

Dominique Continues To Expand Bridal Line

Since Dominique, a brand focused on the needs of the specialty retailer, launched over a decade ago, a growing segment of its business has been serving the needs of women during that most special of all occasions: weddings. » I want to read more and receive info from Dominique

Daisy Corsets Hits With Mix-N-Match Options

Daisy Corsets’ corset dress collection continues to expand for 2018, with the company’s powerful Mix-N-Match concept helping to drive growth according to co-owner Jennifer Reynolds. » I want to read more and receive info from Daisy Corsets

NuBra’s New Seamless Demi Adhesive Bras

NuBra continues to expand its collection of adhesive bras to provide solutions to a variety of fashion challenges. Two recent additions are the Seamless Demi and Seamless Demi Underwire. » I want to read more and receive info from NuBra

Avery Rose Looking To Add Select Retailers

Avery Rose Lingerie launched online about a year and a half ago, with an elegant, embellished collection of bralettes and matching bottoms. Now owner Jennifer Coll is looking to place the line in select retail shops, and will exhibit an expanded group at the New York Curve show in July. » I want to read more and receive info from Avery Rose

Posture Bras Important For Exquisite Form

Bras that help to improve the posture have been strong part of the Exquisite Form collection offered by BL Intimates (BLI). » I want to read more and receive info from BL Intimates

Impudique: New French Label Growing In U.S.

Impudique, the new French lingerie label, continues to expand with its second collection. Charlotte Catanzaro, daughter to fetish designer Patrice Catanzaro, discussed the newest directions with BODY. » I want to read more and receive info from Impudique

Patrice Catanzaro Adds Sales, New U.S. Stores

Patrice Catanzaro, the Marseilles-based designer who recently exhibited his fetish collection at the Altitude Intimates show in Las Vegas, reported expanding sales in the U.S. » I want to read more and receive info from Patrice Catanzaro

New From NuBra: The Push Up Plunge Bra

NuBra continues to improve and expand its collection of adhesive bras, now with the launch of style #L398, the Push Up Plunge. » I want to read more and receive info from NuBra

Dominique Intros Alana, Low Back, Strapless Bra

Dominique has introduced another longline bra, perfect for the bridal market as well as low back strapless dresses. » I want to read more and receive info from Dominique

Suddz Now On Website, Coming Soon To Stores

Shapeez, the company that offers an extensive collection of patented bras, has perfected its new Suddz Intimate Apparel Wash, is offering it on the company website, and plans to soon make the product available at its many retail locations. » I want to read more and receive info from Shapeez

Leilani Whitney Is Now President At Fantasy

Fantasy Lingerie managing director Leilani Whitney has been elevated to company president, succeeding company owner Scott Taylor, who will continue as CEO. » I want to read more and receive info from Fantasy Lingerie

LuminoGlow Adds New, Descriptive Packaging

LuminoGlow, recently introduced to stores in the U.S., has just added packaging for the collection, something retailers have requested. » I want to read more and receive info from LuminoGlow