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latest from wholesale lingerie news

Puma And Modibodi: Period Sports Underwear


Puma and Australia-based Modibodi, the period underwear company that was recently acquired by Essity, have added a new sports line “made for maximum protection and performance on and off the court, field or gym floor.” » I want to read more and receive info from Modibodi

Aerie Sales Rise 11.6%, Income Jumps 31.4%


Aerie sales rose 11.6% while operating income jumped 31.4% in the first quarter of 2023, led by sports bras, activewear. » I want to read more and receive info from Aerie

Splendies: Connecting With Curvy Customers


Anthony Coombs, the owner of the intimates brand Splendies, explained the brand’s close connection with the curvy consumer in an interview with BODY publisher Nick Monjo. Formerly a subscription only brand, the company has recently launched a wholesale collection. » I want to read more and receive info from Splendies

Valens Now Distributing Vanilla And Oh! Zuza

New styles from Oh! Zuza on the company website.

Valens Lingerie has taken on the distribution of the Polish brands Vanilla and Oh! Zuza Night & Day, which will be will be exhibiting at the upcoming Curve show in New York. » I want to read more and receive info from Valens

Dreamgirl Features Extensive Bridal Line


Dreamgirl’s bridal styles encompass a wide range of silhouettes that cover customers throughout all the events associated with a wedding. » I want to read more and receive info from Dreamgirl

Lively Sales Fell to $29.8M From $39.3M

New on the Lively website: The Palm Lace Busty Bralette ($38) and The Long-Lined Lace Bralette ($35)

Sales at Lively, the lingerie brand acquired by Wacoal in 2019, dropped to $29.8 million in the year ended March 31, 2023, compared to $39.3 million the year before. » I want to read more and receive info from Wacoal

Playboy May Also Exit Lovers, Honey Birdette

Playboy’s “March 1975 Cover Scoop Neck Bra” ($40.00) and Thong ($25) and “The Essentials Rib Bodysuit,” ($65).

Playboy, as it reported a decline in sales and a big first quarter loss, announced it is “exploring strategic alternatives for Lovers and Honey Birdette,” which could apparently include exiting both of those retail businesses. » I want to read more and receive info from Playboy

Hanes Innerwear Sales -4.5%; Profit -28.9%

Image promoting Hanes Originals underwear on the company website.

HanesBrands Innerwear segment sales declined 4.5% in the first quarter to $553.067 million, compared to $578,947 million in the same period last year. » I want to read more and receive info from Hanes

Featured In BODY’s May Issue, Just Out


BODY Magazine’s May issue is out, featuring Polish brand Axami on the cover and a profile of the Clair de Lune lingerie boutique in Leawood, Kansas. Also included is the latest industry news and a profile of a new brand, Higher Loyalty, which seeks to bring “a higher standard for organic underwear” to the market. Follow this link for the online, page turning verions of the issue: https://indd.adobe.com/view/4a33251e-4c27-4557-a7ab-ed666606000d » I want to read more and receive info from BODY

VS Collection With Athlete Naomi Osaka

Victoria’s Secret recently launched a collection in conjunction with Naomi Osaka, the Japanese professional tennis player. » I want to read more and receive info from Victoria’s Secret

Dreamgirl: Lingerie Slip Skirt Sets Build Sales


Dreamgirl has translated another fashion trend into its lingerie collection. “In an ode to the early aughts and a nod to the current lingerie slip skirt set making a huge comeback, this season’s versions are a vibe,” according to a spokesperson. » I want to read more and receive info from Dreamgirl

Savage X Fenty Intros New Fitting Room Tech

A new version of Fit:Match, a digital body measuring technology that has been offered in Savage X Fenty retail stores, launched at the brand’s new Lenox Square Mall location in Atlanta. » I want to read more and receive info from Savage X Fenty

Tefron Earns $7.4M On Sales Of $222.3M In ‘22


Tefron Ltd. reported net income of $7,447,000 on sales of $222,310,000 in 2022, compared to $14,352,000 on sales of $261,346,000 in 2021. » I want to read more and receive info from Tefron

Etam Selects Miami For Its First U.S. Mall Shop

On the Etam website: left, Josephine plunge push-up bra, $59.95; right Amaryllis balconette, $ 64.95 with lace hipster $18.95.

Etam, the French lingerie brand which claims to operate “more than 850 stores” in 50 countries throughout Europe, the Middle East, Latin America and Asia, announced it will open its first U.S. shop in the Dadeland Mall in Miami this summer. » I want to read more and receive info from Etam

‘A Higher Standard For Organic Underwear’


Higher Loyalty, which launched last September, is a new brand that strives “to reach a higher standard for organic underwear,” according to co-founder Jessica Owusu-Afriyie. » I want to read more and receive info from Higher Loyalty

Playboy Announces Sale Of Yandy For $3 Million


Playboy announced today that it has sold its Yandy Enterprises, LLC subsidiary for $3 million. They did not name the buyer in the release. » I want to read more and receive info from Playboy

Calida Group Sales and Income Rose In 2022


Calida Group 2022 net income rose to 21.8 million CHF, Swiss francs, (about $23.9 million at current exchange rates) on sales of 323.9 million CHF (about $354.7 million), compared to net income of 15.2 million CHF on sales of 298.4 million CHF last year. » I want to read more and receive info from Calida

Wacoal Takes Lively Impairment Charge

Bras for sale on the Lively website.

Wacoal’s U.S. division reported an operating loss of 9,587 million yen (about $73 million at current exchange rates) in the first nine months, as it was forced to record an impairment charge of “10.11 billion yen” (about $76 million) relating to the declining value of its Lively intimate apparel brand. » I want to read more and receive info from Wacoal

Dreamgirl: Best Styles For Festival Season


Festival apparel is an important category for many stores, and Dreamgirl previews the highlights of this season’s collections. » I want to read more and receive info from Dreamgirl

Shapeez: Unique Design Wins Special Praise  

Front and back of the Shapeez Ultimate.

“This bra is wonderful, wonderful, wonderful. All the others I’m throwing away!” So declared Suellen, a recent Shapeez customer. » I want to read more and receive info from Shapeez

NuBra Accessory Straps Boost Sales, Affection

NuBra Clear Lift Adhesive Straps and Nu Halter Straps.

“One sure way for NuBra retailers to build the affection of customer, while at the same time adding to sales, is to introduce them to our collection of accessory straps and clips,” declared the firm’s Daren Peng. » I want to read more and receive info from NuBra

BODY: Getting More Sales For Your Brand


At BODY Magazine we work with our advertisers to increase their sales in many ways. Of course, the repetitive appearance of branded advertising content is a major first step in the process. A store must be aware of a brand over time before a commitment will be made. But we know that awareness is just the start. » I want to read more and receive info from BODY

Big Problems At Pink As VS Sales, Profits Fall

Spring break images on the Pink website.

Victoria’s Secret net income plunged as sales slipped in both the full year and fourth quarter. The company in particular admitted to serious problems with its Pink brand that will require an “urgent reinventing” of the label, something that has already begun. » I want to read more and receive info from Victoria’s Secret

Soma Q4 And Full Year 2022 Sales Down A Bit

Vanishing Tummy Retro Thong and Bodify bra on the Soma.com website.

Sales at Soma dipped a bit in the fourth quarter and full fiscal year 2022, and the brand announced it was slowing the previously announced pace of new store openings in 2023. » I want to read more and receive info from Soma

Aerie: Record Revenue, Operating Profit In Q4

A leggings promotion on the Aerie website.

Aerie reported “all-time high fourth quarter revenue and operating profit” in the fourth quarter. For the full year, however, while sales were up, operating profit was down at the lingerie division of American Eagle Outfitters. » I want to read more and receive info from Aerie

Playboy Revenue -28%; Close To Selling Yandy

Lingerie for sale on Playboy.com.

Playboy reported another loss in the fourth quarter, as well as a 28% decline in net revenue, and revealed it is “very close to selling” Yandy.com, the online retailer it acquired at the end of 2019. » I want to read more and receive info from Playbody

Van de Velde 2022 Profit +14.9%; Sales +8.4%

Image on the Rigby & Peller website.

For the year 2022, Van de Velde reported a 14.9% increase in profit to 36.8 million euros (about $39.5 million at current exchange rates), as sales rose 8.4% to 211.7 million euros (about $227 million). » I want to read more and receive info from Van de Velde

NuBra: Better Quality Better Business


Over the past two decades, adhesive bras have become a standard part of the wardrobe of modern women, something every retailer of apparel should have in the store. Which brand to carry is crucial, however, since the quality of manufacture and type of adhesives used vary widely from company to company. » I want to read more and receive info from NuBra

UCA Lingerie: ‘Think Sexy, Shop Sustainably’


“Think Sexy, Shop Sustainably,” is a core belief at UCA Lingerie, and one reason it has found a growing following among North American retailers. » I want to read more and receive info from UCA Lingerie

You: The Logical Choice For Nursing Bras

From You Lingerie: Brooke wire free padded nursing bra; Rina wire free nursing bra.

You Lingerie is the logical choice for consumers seeking a comfortable, long lasting maternity bra at a great price. And the brand is the intelligent choice for specialty store retailers because the the company caters to their unique needs and does not sell online. » I want to read more and receive info from You Lingerie

Splendies Intros Wholesale Underwear


Splendies is an exciting new intimate apparel option for retailers. Founded a decade ago on a subscription model, the company has already sold millions of pairs of underwear in the U.S. and is now offering a wholesale collection to stores. » I want to read more and receive info from Splendies

Comfeez Lace: Latest Addition To Shapeez


Shapeez is expanding in several directions in 2023, with one of the most significant additions being the new Comfeez Lace bralette. » I want to read more and receive info from Shapeez

You Lingerie Intros New Naomi Minimizer Bra


You Lingerie reported a successful launch for the its latest design, a minimizer bra, (style name Naomi) that is now available to stores across North America. » I want to read more and receive info from You Lingerie

Dreamgirl: Early Release For Simply Sexy Line


With spring fast approaching, Dreamgirl has released its 2023 Simply Sexy collection, and previews some of the highlights below. » I want to read more and receive info from Dreamgirl

Delta Galil Sales Hit Record $2.03 Billion

Products for sale on Delta Galil’s Organic Basics website.

Delta Galil 2022 net income slipped 4% to $115.38 million as sales rose 4% to hit $2.03 billion. » I want to read more and receive info from Delta Galil

Lamour Adds Fruit Of The Loom Sock License

Some of the Lamour licenses listed on its website.

In early January, Fruit of the Loom announced a new “partnership and licensing agreement with Lamour, Inc., to manufacture and sell Fruit of the Loom branded socks for the family.” » I want to read more and receive info from Lamour

Salomé: Ecuadorian Brand Comes To U.S.


Salomé, an established Ecuadorian lingerie collection with an American distributor, is coming to Curve for the first time. » I want to read more and receive info from Salomé

Foxers Bringing New Styles To Altitude Show

Foxers women’s and men’s Black Cherry lace boxers.

Foxers is returning to the Altitude show in Las Vegas, March 20-22, at the Paris Hotel with new and existing designs. » I want to read more and receive info from Foxers

Nuudii Offers Different Breast Support Systems

 Three of the Nuudii Systems: Tee ($48); Twist ($46) and Strapless ($54) on the company website.

Nuudii System, a new take on supports for the breasts, launched about three years ago, and is coming to Curve to expand its wholesale business. » I want to read more and receive info from Nuudii System

Bankrupt Party City Has Interim Financing

In mid January, Party City and certain of its domestic subsidiaries entered Chapter 11 bankruptcy. Many producers in the intimate apparel and costume industry sell product to the retailer. » I want to read more and receive info from Party City

Wells Apparel Group Adds With Love Lilly

Delilah nightdress (£60) and Moonlight bra (£38), thong (£20) and suspender (£25) on the With Love Lilly website.

The Wells Apparel Group has reported early success with the British lingerie, sleepwear and swim label, With Love Lilly. » I want to read more and receive info from Wells Apparel Group

Dreamgirl Previews 2023 Bodystocking Line


Dreamgirl, a leader in lingerie, hosiery, costumes and wigs, also offers an extensive collection of bodystockings, with new designs for 2023. » I want to read more and receive info from Dreamgirl

Shapeez Growth Driven By Strong Reviews


Shapeez, a company with a growing family of bras and intimates solutions products, pointed to a compelling statistic for retailers looking for products to boost sales and guarantee happy customers in 2023: 3320 five star customer reviews and counting. » I want to read more and receive info from Shapeez

Canadian Less Is A’mor Seeks To Expand In U.S.


Less Is A’mor is a Canadian brand, that has sold to a variety of stores there since launching in 2014. It will come to Curve for the first time in New York seeking to expand its U.S. distribution. » I want to read more and receive info from Less Is A’mor

Strawberry Secrets: Focus On Younger Girls

Alex, Renée and Vicky Buelens.

Strawberry Secrets, a new Belgian intimates and swim brand focused on girls and young women 10-19, is coming to Curve in New York. » I want to read more and receive info from Strawberry Secrets

La Perla FH 2022: Sales Steady, Losses Increase

La Perla balconette bra with embroidered tulle $295, and lace bodysuit $1,075 listed on the company’s website.

In long delayed reporting, La Perla acknowledged a loss for the full year 2021 of €45,327,000 (about $48.8 million at current exchange rates) on revenue of €72,148,000 (about $77.7 million) compared to a loss of €136,366,000 (about $146.8 million) on revenue of €66,237,000 (about $71.3 million) in 2020. » I want to read more and receive info from La Perla

Sales Rose At Coconut Grove In Fiscal 2022

Styles on the “Verzus All” website, a new DTC brand from iFabric.

Sales at Coconut Grove, which encompasses the Intimate Apparel division of iFabric, surged in fiscal 2022, generating 7,021,621CD (Canadian dollars, about $5.137 million, at current exchange rates) compared to 4,054,319CD (about $2.966 million in fiscal 2021). » I want to read more and receive info from iFabric

You Lingerie Coming To February Curve Show


You Lingerie, the brand from Israel that focuses on specialty stores, is returning to the Curve show in New York in February, with many new styles for 2023. In addition, Valens Lingerie, with which You now has a distribution agreement for certain U.S. accounts, will also be at Curve. » I want to read more and receive info from You Lingerie

Happy Undies Collection Of Colorful Styles


“Happy Undies follows an innovative 3-in-1 concept,” explained the brand’s Christina Vivacqua-Weyers. “Our underwear can be worn not only as underwear but also as swimwear thanks to the quick-drying fabric. The unique designs are a guaranteed eye-catcher when Happy Undies is used as clubwear.” » I want to read more and receive info from Happy Undies

Magic Bodyfashion: Focus On North America


Magic Bodyfashion, the Netherlands based intimates company, is focusing more attention on the North American market and plans to exhibit at the upcoming Curve. It will also add a swimwear group to its wide collection early next year. » I want to read more and receive info from Magic Bodyfashion


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