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latest from wholesale swimwear news

PantyProp Offers Stores Leak Proof Swimwear


PantyProp, the solutions company that makes a range of leak proof underwear, other apparel and swimwear for women and teens, is now offering retailers a collection of swim suits. » I want to read more and receive info from PantyProp

MOD by Parfait Intros S/S 2019 Swim Groups

MOD by Parfait swimwear.

MOD by Parfait, sister brand to Parfait, has expanded upon the successful debut of its swim collection last year with a new collection for the Spring/Summer 2019 season. » I want to read more and receive info from Parfait

Parfait Intros First Swim Collection For SS’19


Parfait, the “size-inclusive lingerie brand,” has launched its “first-ever swimwear collection for the Spring/Summer 2019 season.” This follows the successful addition last year of swimwear as part of its new sister brand, MOD by Parfait. » I want to read more and receive info from Parfait

Yandy Presents Swim At New York Fashion Week

Yandy.com returned to New York Fashion Week on February 14th, this time to present its 2017 swim collection. » I want to read more and receive info from Yandy.com

Pyknic: New Macaroni, French Fries Swimwear

 French fries adorn Pyknic’s new bikini.

Pyknic, a T-shirt, sock and bikini brand was showing two new printed string bikinis: one with an all-over photo print of French fries, the other with an all-over print of macaroni and cheese. The new styles, which were introduced just before Pool, are offered with matching socks. » I want to read more and receive info from Pyknic

Yandy.com Expands Plus Size Swim Collection


Online retailer Yandy.com has expanded its offerings of plus size swimwear, noting in a statement that it “saw a hole in the market and rightly introduced” a collection to serve “curvy, full-figured shoppers” who have “limited options.” » I want to read more and receive info from Yandy.com

Sol Lusso: Luxury Scarves, Natural Fibers


Sol Lusso, specializing in scarves, pareos, cover-ups (and soon, swimwear), has refined, upgraded and expanded its offerings for 2016, its second year in business. » I want to read more and receive info from Sol Lusso

Shibue: Happy Not To Be Seen At Miami Swim

While most companies at the recent Miami Swim Week were anxious to have their designs seen by all, Shibue Couture was happy to invisible. » I want to read more and receive info from Shibue Couture

Bra Society: Focus On Neoprene Swim, Active


Bra Society, a bra, swimwear, activewear, dress and yoga apparel firm will exhibit at its first trade show, the Curvexpo in Las Vegas next week. » I want to read more and receive info from Bra Society

New Sol Lusso To Debut Pareos At Curvexpo

Two pareos from the Sol Lusso collection.

Sol Lusso is a beachwear firm, launched a few months ago, that will exhibit for the first time at the Las Vegas Curvexpo. The company is starting with scarves and pareos, but has plans to eventually move into “other products in swimwear and resort wear categories, for both men and women,” according to president Irina Howard. » I want to read more and receive info from Sol Lusso

Victoria’s Secret Swim Special On CBS Feb. 26


The Victoria’s Secret Swim Special airs February 26, 2015, for the first time on CBS. The program focuses on the shooting in Puerto Rico of the company’s swimwear campaign and includes performances by artists Maroon 5 and Juanes. » I want to read more and receive info from Victoria’s Secret

More Swim Suits For Espiral’s AM:PM Brand

Anticipating “a great year for swim,” AM:PM, the resort wear brand from Espiral is, for the second year in a row, dramatically expanding the number of bathing suits it is offering. The label is also moving up the release of its catalog to February to get product to consumers earlier. » I want to read more and receive info from Espiral

Mode Beads Launches First Jewelry Collection

Mode Beads rhinestones are used in both the swimsuit and hair accessory.

Based on the popularity of its genuine Czech glass, crystal and rhinestone connectors, buckles and closures for intimate apparel, dancewear, swimwear and evening wear, Mode Beads International is launching a line of coordinating rhinestone jewelry, including earrings, bracelets, necklaces and hair accessories. » I want to read more and receive info from Mode Beads

AM:PM Doubles Size Of Swimwear Collection


AM:PM has doubled the amount swimwear in its collection to about 30 styles as it prepares for the upcoming Miami swim show in July. The brand is the beach and resort wear brand from Espiral, the maker of sexy lingerie and club wear. » I want to read more and receive info from Espiral

Lahco & CMK: Broad Strategy For US Growth

Lahco swimwear on Saks.com.

Lahco of Switzerland, after a successful launch on Saks.com last year, has put in place a range of sales strategies that it expects will continue to expand sales of its men’s and women’s swimwear across the U.S. » I want to read more and receive info from Lahco

PrimaDonna Introduces New Swim Collections


PrimaDonna, a division of Van de Velde, launched a new and extensive swim collection on The Pure Liner (a ship specifically designed for corporate events) in the Belgian city of Antwerp. Included are seven groups, each named for an alcoholic beverage: Punch, Pina Colada, Copa Cabana, Sherry, Cocktail, Tequila and Mojito. » I want to read more and receive info from Van de Velde

Lahco of Switzerland: CMK Distribution Deal

Lahco of Switzerland 2014

CMK Distinctive Brands has signed a U.S. distribution and marketing agreement with Lahco of Switzerland, a luxury men’s and women’s swim and beachwear brand. » I want to read more and receive info from CMK

’Riviera’ By Curve: New California Swim Show

Pool area of the Hyatt Regency Beach Resort & Spa in Huntington Beach, California

International trade show organizer Eurovet, which acquired CURVExpo Inc. in April 2012, announced the launch of Riviera by CURVExpo, a California swimwear and activewear market event that will first appear August 11-12, 2014, at the Hyatt Regency Beach Resort and Spa in Huntington Beach, Calif. » I want to read more and receive info from Curvexpo

Easton Reports Success With Janine Robin Line


Russ Klein, who heads up the Easton International LLC distribution and sales organization, said “The initial reaction has been amazing” to his representation of Janine Robin, the French swimwear, beachwear and lingerie company. That alliance began in July. » I want to read more and receive info from Janine Robin

Priscilla B: Magic Debut For 2014 Collection

Italian swimwear brand Priscilla B debuted its 2014 collection at Magic in Las Vegas. » I want to read more and receive info from Priscilla B

Priscilla B: Magic Debut For 2014 Collection

Italian swimwear brand Priscilla B debuted its 2014 collection at Magic in Las Vegas. » I want to read more and receive info from Priscilla B

NPD Says Swimwear Up 3.1% In Latest Survey

“Swimwear in the U.S. is a 3.5 billion dollar a year business and it is up over last year by a 3.1 percent gain,” according to a statement from NPD Group, Inc. citing their Consumer Tracking Service covering the period from April 2012 to March 2013. » I want to read more and receive info from NPD

Yandy Offers Its Own Line of Crystal Bikinis

Fast growing internet intimates retailer Yandy.com has added an exclusive collection of its own “Swarovski crystal embellished bikinis” to its extensive collection of swimwear offerings. » I want to read more and receive info from Yandy.com

BLVD Is Forplay’s Sexy New Swim Collection


After the successful launch of its BLVD Collection (as in boulevard) of sexy dresses last year, Forplay has put the same name to an extensive collection of bright and sexy swimwear, which it was showing at the recent International Lingerie Show in Las Vegas where “we received an amazing reaction,” according to COO Greg Gubner. » I want to read more and receive info from Forplay

Espiral: AM:PM Catalog 40% Larger This Year


Espiral recently mailed its largest catalog ever for its swim and resort collection, AM:PM by Espiral. This year’s edition totaled 202 pages plus the covers. Last year it was 146 pages plus covers. » I want to read more and receive info from Espiral

Pain de Sucre: All The Right Moves for the U.S.


Cruise & Co., which recently took over the distribution of Pain de Sucre swimwear and related labels in North America, is planning to expand sales in the range of 50,000 to 100,000 suits within five years. To reach this goal both the manufacturer and distributor are investing heavily in this market by attending a variety of markets and all major trade shows (including Curve and the Miami Swim Show) and increasing trade advertising. » I want to read more and receive info from Pain de Sucre

SkinnySwim: Shaping Swimwear By Sassybax

Coming for spring 2013, SkinnySwim is the first collection of shaping swimwear from established shapewear producer Sassybax. “The Sassybax customer has always been the 35 to 55-year-old Neimans to Nordstrom customer,” explained owner Amanda Kennedy. “But our swimwear is for anyone who likes to trim 10 to 20 pound off the appearance of their shape in swimwear.” » I want to read more and receive info from Sassybax

Sexxy Brazil Adds Swim To Club & Dance Wear

Sexxy Brazil, the maker of sexy dancewear, clubwear, costumes and other apparel, has now launched an extensive swim collection. » I want to read more and receive info from Sexxy Brazil

Parah Swim: Necklines à la Brigitte Bardot


Parah’s spring, summer 2013 collection of beachwear, which will be exhibited at the upcoming Mode City in Paris in July, “is marked by romanticism but with a contemporary spin and the allure of poetry that links past and present: the leitmotif of a bubbly and glamorous line,” according to a spokesperson. » I want to read more and receive info from Parah

Nardis Beach Launches Luxury Online Boutique


Nardis Beach, the high end swim label in the UK, has just launched an online boutique. Previously, during its first four seasons, the company had sold its bathing suits and cover-ups through luxury boutiques worldwide. » I want to read more and receive info from Nardis Beach

Pain de Sucre to Exhibit At Miami Swim Show


“Creativity and boldness have always been the key words of the enterprise,” declared Christian Keusseyan, owner of Pain de Sucre, the luxurious and innovative brand from France that is now being distributed in the U.S. by Cruise and Co. Fashion, Inc. and soon to be shown at the Miami Swim Show. » I want to read more and receive info from Pain de Sucre

Fullbeauty.com Adds Plus Swimwear Choices


Fullbeauty.com, the lingerie website that is part of Redcats USA’s OneStopPlus Group, has launched an extended plus size swimwear collection. » I want to read more and receive info from Fullbeauty.com

Miami SwimShow, 30, Toasts $4.1B Industry

The Miami SwimShow 2013 will celebrate its 30th anniversary with this year’s event (July 21-24, 2012), hosting “2,500 lines organized into well-defined sections for women’s, men’s and children’s, as well as for contemporary, juniors and more,” according to the Swimwear Association of Florida which holds the event. » I want to read more and receive info from Miami SwimShow

Leonisa 2012 Swim Line Provides Confidence


As Leonisa launches its 2012 swim collection it is emphasizing one its guiding philosophies: to make its customers feel more confident and attractive instead of vulnerable on the beach. “The ideal look is no longer the underfed model-thin figure,” declared Octavio Quintana, vp of Leonisa USA. “At Leonisa, our latest designs are influenced by this welcome trend and we are glad our swimwear helps to improve the lives of our customers with appealing new styles that are major confidence boosters.” » I want to read more and receive info from Leonisa

Nippies Swim Makes SI in Just its First Season


Bristols 6, the maker of the Nippies line of nipple covers, has found success in expanding into intimates, elaborate nipple covers with tassels and now swimwear. Indeed, the tiny swim collection, which is in its first season, found its way into the just-publshed 2012 Sports Illustrated swimsuit edition: a goal that some swim companies strive to achieve for years. » I want to read more and receive info from bristols 6

Spreegirl Suit Featured by Sports Illustrated


Spreegirl, a division of Carrie Amber, created a swimsuit that was featured on the Sports Illustrated’s website (www.si.com) as part of a feature on model Alyssa Miller. Carrie Amber also produces Seven ‘til Midnight lingerie and costumes. The photo was by Jame Macari. » I want to read more and receive info from Carrie Amber

Zinke Starts Shipping New Swim Collection

One-Piece ($128) from the New Zinke Swimwear Collection.

(CurveNV Report) Zinke recently added swimwear to its line of lingerie and the new collection is starting to arrive in stores in mid-February. » I want to read more and receive info from Zinke

Shorts by Sexxy Brazil Work for Swim, Dance

Booty shorts by Sexxy Brazil.

Wholesale sexy swimwear, dancewear and intimate apparel company Sexxy Brazil’s booty short styles are a hit with retailers across several markets. » I want to read more and receive info from Sexxy Brazil

Gottex, Christina America End Partnership

BODY Magazine has learned that the Gottex swimwear and beachwear brand is no longer being distributed in Canada by Quebec-based Christina America, Inc. » I want to read more and receive info from Gottex

SugieWogie Introduces Shaping Swimwear

A shaping SwimDress by SugieWogie.

The thought of donning tiny bikinis during vacations, pool parties and summer beach outings makes countless women uncomfortable and insecure. SugieWogie’s swimwear collection was designed with real women in mind — women who find it hard to remain confident bearing it all, from sizes 2 to 20. » I want to read more and receive info from SugieWogie

Oakley, Trimera Partner for Swimwear

Oakley, Inc. has entered into a licensing agreement with Trimera Group to manufacture, market and distribute an Oakley-branded women’s swimwear line. » I want to read more and receive info from Oakley

Paolita Releases 2012 Beachwear Collections

A look from Paolita’s 2012 beachwear collections.

U.K.-based luxury beachwear brand Paolita has unveiled its spring/summer 2012 beachwear lines, Voyage and Floreana. » I want to read more and receive info from Paolita

CURVExpo Swimwear Preview Q&A

BODY Magazine Publisher Nick Monjo interviewed CURVExpo’s Laurence Teinturier regarding the renowned trade show’s expanding swimwear presence. » I want to read more and receive info from Curvexpo

Anita Shows Latest Swimwear Styles

The Mary bikini from Anita International.

Anita International, a lingerie and swimwear company specializing in larger cup and post-surgery styles, is debuting its latest swimwear looks. » I want to read more and receive info from Anita

Fashion-Forward Swim Looks from Rockstar

A swimwear look by Rockstar.

Florida-based Rockstar Swimwear combines high-fashion aesthetics with a rock ’n’ roll attitude to create its unique line of sexy swimwear for men and women. » I want to read more and receive info from Rockstar Swimwear

Spreegirl Introduces Swimwear Styles

A look from Spreegirl.

California-based sleepwear and loungewear line Spreegirl is expanding into swimwear and will debut spring/summer 2012 styles at the Miami Swim & Lingerie Show. » I want to read more and receive info from Spreegirl

Mya Blue Expands Beachwear Lines

A look from Mya Blue.

Mya Blue Beach, a UK-based producer of clothing for the swimwear industry, has expanded its lines of kaftans, cover-ups and beachwear with new lines Mya Blue Boutique and Mya Blue Luxe. » I want to read more and receive info from Mya Blue Beach

Luxury Swimwear From Mary Cozabella

A swimwear style by Mary Cozabella.

From designer Mary Moehring comes Mary Cozabella, a new line that fuses swimwear with couture fashion. » I want to read more and receive info from Mary Cozabella

BoyRio Previews 2012 Swimwear Collection

A style from BoyRio’s 2012 men’s swimwear collection.

Brazilian men’s swimwear company BoyRio has announced a preview of their 2012 collection. » I want to read more and receive info from BoyRio

Breaking Waves Purchases It Figures

New York-based swimwear company Breaking Waves International has purchased swimwear brand It Figures. » I want to read more and receive info from Breaking Waves

Patricia Byrnes Joins Fit 4 U

Patricia Byrnes has been named president and director of marketing at swimwear producer Fit 4 U. » I want to read more and receive info from Fit 4 U

Aguaclara Launches Exotic Swimwear Collection

Safari style from Aguaclara’s 2011 collection.

Lima, Peru-based swimwear manufacturer Aguaclara’s 2011 collection focuses on exotic prints and feminine styles inspired by the South American country’s majestic mountain ranges and jungles. » I want to read more and receive info from Aguaclara

Swimgerie Specializes in Sexy Swimwear

A look from Swimgerie’s Femme Noir collection.

California attorney and businesswoman Lilly Ghalichi loved visiting beaches and attending poolside events, but was continually disappointed by lackluster swimwear options. With the increasing popularity of pool parties in big-city clubs and hotels, she decided women needed swimwear that made them look and feel good, no matter where the suits were worn. » I want to read more and receive info from Swimgerie

Voda Swim Expands Size Range

VODA Swim Envy Push-Up Bikini.

Voda Swim has launched sizes XS and XL to accommodate cup sizes A through D. Previously, the maker of figure-enhancing bikinis only made sizes S through L. » I want to read more and receive info from VODA Swim

Boosted by Swimwear Leonisa Posts Jump

Leonisa bodyshaping swimwear, 2011.

Driven by boosts in swimwear and shapewear, Leonisa cited a 40 percent sales increase for the first quarter of 2011 over last year’s first quarter. » I want to read more and receive info from Leonisa

Mare D’Amare Welcomes More Brands

Styles on the runway at last year’s Mare d’Amare.

The Association Toscanadamare, the organizing company of the fourth Mare d’Amare Italian Beachwear Fair (July 16-18), expects to welcome 150 exhibiting brands compared to 120 in 2010. » I want to read more and receive info from Toscanadamare

Swimsuit Costumes Introduced by Espiral

Espiral Swimsuit Costumes

An interesting surprise at the Espiral booth at the recent International Lingerie Show was the company’s just-introduced line of swimsuit costumes. Yes, the company, in what it admits is an experiment, is taking a very popular trend with sexy lingerie companies and applying it to a new category. Company owner Pablo Tobon told BODY, “it’s something I have not seen out there. I have not seen swimwear slash costumes.” » I want to read more and receive info from Espiral

Leonisa Makes More Swimwear for U.S.

Leonisa One-Piece

For 2011, Leonisa has extended its selection of swimwear for the U.S. market by launching a 38 page catalog dedicated to the category. » I want to read more and receive info from Leonisa

15 New Swimsuits by Lolita-Girl Clothing

A new polka dot one-piece suit by Lolita-Girl.

Lolita-Girl Clothing Company, a maker of pin-up inspired swimwear and dresses, has added 15 one and two-piece styles to its Poolside line of swimwear. » I want to read more and receive info from Lolita-Girl

Parisa Talks Natori Swimwear License

Josie Natori, C.E.O and founder of Natori Inc.

Frank Waks, executive vice president of Parisa USA, sees the company’s licensing partnership with Natori Inc. as a continuation of its entrance in the branded market. » I want to read more and receive info from Natori

Paolita Walks The Runway

Model in a Paolita style at the J Fashion Show.

Paolita Swimwear, a British label launched at last September’s Mode City, joined Ara Jo, Paul Castelloe and other designers at the J Fashion Show on December 22 in Birmingham, England. » I want to read more and receive info from Paolita

Aqua Gets Smart With Fit, Design

Aqua Beachwear thinks it has found the key to offering online swimwear shoppers personalized fit and style. » I want to read more and receive info from Aqua

Freya Launches Active Swimwear

Freya Active Swim One-Piece.

Freya is bringing activewear to the pool next fall. » I want to read more and receive info from Eveden

Aerin Rose Aims Younger

The Kailee style by Aerin Rose; part of the brand’s current line.

Aerin Rose is bringing its bra-sized swimwear to a younger customer. » I want to read more and receive info from Aerin Rose

A.H. Schreiber Hires Beattie For New Line

A.H. Schreiber Company, a New York City-based swimwear maker, has hired Rod Beattie to develop a contemporary brand for the Cruise 2012 season, which the company will introduce at next July’s Miami SwimShow. » I want to read more and receive info from A.H. Scheiber Co

Spanx resort preorder ready

Spanx swimwear.

Women looking to show off a svelte physique during their tropical vacations may want to try Spanx resort swim collection, available for preorder on the company’s website. » I want to read more and receive info from Spanx

Stella Marina looks to U.S.

Stella Marina

Stella Marina, an Italian swimwear and beachwear brand, plans to introduce itself to the U.S. market at next July’s Miami Swimshow. Wholesale prices currently run from 50 to 120 Euros; equivalent to approximately $68 to $165 at the current exchange rate. Suits range from one-pieces to bikinis encrusted with swarovski crystal patent leather, semi-precious stones and hand embroidered sequins, available in sizes XS through XXL. » I want to read more and receive info from Stella Marina

CurveNV Splashes Into Swimwear

CurveNV

Swimwear gave lingerie a run for its money at last month’s CurveNV, which took place at Las Vegas’ Venetian Hotel from Aug. 16 through 18. CurvExpo, the company that organizes the twice-yearly CurveNV, as well as CurveNY, the east coast equivalent, tested swim-focused events through out the show’s three days. » I want to read more and receive info from CurvExpo

Agua Bendita features Refaeli

Bar Refaeli

Agua Bendita Swimwear, a Colombian brand with an office in Fort Lauderdale, FL., has launched an advertising campaign featuring supermodels Bar Refaeli and Candice Swanepoel. » I want to read more and receive info from Agua Bendita

Coral & Jade gets Bettie Page

Coral & Jade style.

Coral & Jade Apparel, an established swimwear brand that specializes in retro, vintage and rockabilly styles, has signed a licensing agreement to produce a Bettie Page collection. » I want to read more and receive info from Coral & Jade

Mare d’Arame sees growth

Mare d'Arame style.

Mare D’Arame, an Italian beach and swimwear tradeshow held in Florence by Toscanadamare, a local nonprofit organization, rung in a successful third edition from July 17 through 19, according to organizers. Driven by growth among international attendees, 6,735 visitors came to the show compared to the 4,457 who visited last year, organizers said. » I want to read more and receive info from Mare d'Arame

Bitchinboxers expands line

Renluka Maharaj

Renluka Maharaj started Bitchinboxers last fall to sell boxer shorts for women, but has expanded her line to include several new silhouettes, such as silk charmeuse robes ($100 wholesale), three-pocket cotton sleep shirts in gauze plaid ($25) with matching shorts or knickers ($16), and Kama Sutra T-shirts (our favorites have shadowy depictions of the sex act somewhat discreetly printed on the inside of the back of the garment). » I want to read more and receive info from Bitchinboxers

Dorit Launches High-End Swim

Dorit Lemel of Dorit International.

Dorit International, a new, high-end swimwear and swim cover-up line, first showed its collection at the CurveNY show on August 1. » I want to read more and receive info from Dorit International

Panache debuts cruise line

Due to the reported success of its spring/summer 2010 swimwear collection, Panache is continuing to offer women with larger cup sizes support at the beach. » I want to read more and receive info from Panache

Calixta Brings Latin Flair to U.S.

A Style from Calixta.

Calixta is introducing the U.S. market to its “Latin American Essence” at SwimShow 2011, scheduled for July 17 through 20, 2010 in Miami Beach. This will mark the Colombian swimwear brand’s first time showing in the U.S. » I want to read more and receive info from Calixta.

Curvy Kate Debuts Swimwear

Curvy Kate is bringing its signature full-cup fit to the swimwear market. The British company, which launched with its lingerie line for larger busted women last July, is introducing its first swimwear line for Spring/Summer 2011. Styles will run in sizes 28 to 40, DD through J, at a retail range of £14 to £40; equivalent to approximately $20 to $59 at the current exchange rate. » I want to read more and receive info from Curvy Kate

Estivo Targets “Real” Women

Estivo: A style from the collection.

Estivo will introduce its swimwear for “real women” to the U.S. market at Miami’s Swimshow 2011, scheduled for July 17-20, 2010. The Colombian company, which was founded in May 2009, is targeting its line of 60-plus bikinis and one-piece suits toward high-end stores nationwide, with a desire to land in Bloomingdale’s, Nordstrom and Anthropologie. Styles run in sizes XS through L, and wholesale from $38 to $70. » I want to read more and receive info from Estivo

Parah Targets Vivacious Woman

Parah: A swimwear style from the SS 2011 collection.

In designing its spring/summer 2011 beachwear collection, Italy-based Parah S.P.A. focused on “the discerning woman, who likes to be seen without showing off, while retaining her vivacity, intensity and spirit.” » I want to read more and receive info from Parah

ISAM Expects Traffic Increase

ISAM: Photo of Diva by Rachel Pappo featured on the ISAM website.

Barbara Brady, director of ISAM, expects increases in buyer traffic and exhibitors from last year at this summer’s ISAM, which is the swimwear portion of WWD MAGIC. The shows will take place in conjunction this August 17 through 19 in the Las Vegas Convention Center’s Central Hall. » I want to read more and receive info from ISAM

Lorenzo Martone Debuts Swim

Lorenzo Martone, best known as Marc Jacobs significant other, has reportedly launched his first line of women’s swimwear under his new label, called Nyked. » I want to read more and receive info from Lorenzo Martone

Musotica Wholesales Lycra Swim

Musotica: Sweet Cheeks bikini in black and white polkadots.

Musotica is expanding its wholesale offerings. In addition to the hand-made crochet styles it has offered to retailers since 2008, the company has added its best-selling Lycra swimwear styles to its wholesale line, and will release additional looks over the next two months. The line includes bikinis and one-pieces wholesaling for $25 to $29, respectively, and available in sizes S through XL. » I want to read more and receive info from Musotica

Invista and Billabong Host Contest

Billabong: Maya Gabiera, professional big wave surfer.

Invista, the producer of Xtra Life Lycra fiber, is collaborating with Billabong and Maya Gabiera, their professional big wave team surfer. Through the partnership, Billabong has kicked off a swimsuit design contest, and the companies will collaborate in developing a swimsuit with Xtra Life Lycra Fiber for Gabiera. It will be included in the Billabong Cruise 2010 collection. » I want to read more and receive info from Billabong

Invista and Billabong Host Contest

Billabong: Maya Gabiera, professional big wave surfer.

Invista, the producer of Xtra Life Lycra fiber, is collaborating with Billabong and Maya Gabiera, their professional big wave team surfer. Through the partnership, Billabong has kicked off a swimsuit design contest, and the companies will collaborate in developing a swimsuit with Xtra Life Lycra Fiber for Gabiera. It will be included in the Billabong Cruise 2010 collection. » I want to read more and receive info from Invista

SwimShow Expects Aprox. 2,000

The Swim Association of Florida (SAF), the organizing company of the 28th annual SwimShow 2011, expects over 350 exhibitors representing nearly 2,000 lines from around the world to attend the four-day event. Taking place from July 17 through 20, 2010, at the Miami Beach Convention Center in South Beach, Fl., the show expects to welcome “global and iconic brands” including Diane von Furstenberg and Delfina. Other premier brands slated to exhibit are DvF; Milly Shoshanna; Roidal; and Manuel Canovas, among others. » I want to read more and receive info from SwimShow

Primark Pulls Sexy Kid’s Bikini

According to several reports, Primark, a UK-based discount retailer, has pulled a children’s bathing suit with a padded bikini top from its shelves. According to The Associated Press this decision came after British tabloid The Sun ran an article blasting the store for selling padded bras geared toward 7-year-old girls. » I want to read more and receive info from Primark

Target Launches Posen Swim

Target is partnering with designer Zac Posen to bring his limited edition women’s collection, which will include swimwear and other apparel, to Go International, a Target program created to provide consumers with designer fashion at affordable prices. The Zac Posen collection will be available on Target.com/Go and at most Target stores nationwide from April 25 through May 30, 2010 at a price range of $16.99 to $199. » I want to read more and receive info from Target

Mare D’Amare Expects 4,457

Mare D’Amare: Runway image from the previous show.

According to organizers, 4,457 attendees have already registered for this summer’s third annual Mare D’Amare, compared to the approximately 3,000 who attended last year’s event. 130 brands are planning to show their spring/summer 2011 collections, including Playtex; Triumph; Calvin Klein; Andres Sarda; Parah; Christies; Ritratti; and Maryan. » I want to read more and receive info from Mare D’Amare

Aqua Di Lara Expands Resortwear

An image from Aqua Di Lara on the runway at Mercedes Benz Fashion Week 2010.

Aqua Di Lara is expanding its resortwear assortment for 2011. Typically known as a producer of designer swimwear under the Aqua Di Lara and Qiss Qiss labels, the Montreal-based company’s merchandise assortment currently consists of 5 percent resortwear and 95 percent swimwear, but for next season, resortwear will comprise 20 percent of its line. The company will launch this category under the Aqua Di Lara label, which wholesales for $80 to $150 and runs in sizes 6 through 14. » I want to read more and receive info from Aqua Di Lara

Spanx Adds Slimming To Swimwear

An image from Spanx website.

Spanx has expanded its slimming design into a setting where a figure-flattering silhouette is of the utmost importance to many women; the beach. The company is calling its new Spanx Swimsuits line—available immediately on its website—“fashionable [and] flattering.” It encompasses 18 one-piece, swim dress, tankini and bikini styles retailing from $58 for a bikini bottom to $198 for select one-pieces. Sizes run from 4 through 16, with select suits only available up to size 14. » I want to read more and receive info from Spanx

Anne Cole Hires Cachay As Designer

Sylvie Cachay

Anne Cole collection swimwear, a division of the New York City-based In Mocean Group, hired Sylvie Cachay as designer this December. According to the company, Cachay has more than 10 years of design experience. Most recently she constructed own collection, titled SYLA by Sylvie Cachay, and previously designed swimwear for Victoria’s Secret Direct, which is the company’s catalog and e-commerce division. She reports to Gary Silverman, executive vice president of Anne Cole collection swimwear. » I want to read more and receive info from Anne Cole

Anne Cole Names Silverman EVP

Anne Cole Collection swimwear, a division of the New York City-based In Mocean Group, has hired Gary Silverman as executive vice president. Silverman, who began his employment in October, reports to Zvi Ben-Haim and Michael Harary, co-owners of the In Mocean Group. » I want to read more and receive info from Anne Cole

Parah Debuts Uomo Collection

Pharah - men's underwear collection for the Autumn/Winter 2009/10 seasons.

Italy-based Parah S.p.A., a leading producer of swimwear and underwear, is launching its men’s underwear collection for the Autumn/Winter 2009/10 seasons, which will be previewed at the Salon International de la Lingerie in Paris late January. » I want to read more and receive info from Parah S.p.A.

Parah Debuts A/w Collections

Pharah - Autumn/Winter collections.

Parah S.p.A., a leading producer of swimwear and underwear, is launching several new Autumn/Winter collections for the new year, including Parah Relax, Parah Noir and Parah Woman. » I want to read more and receive info from Parah S.p.A.

Graffinis Launches New Website

Swimwear from Graffinis.

Graffinis Swimwear launched a re-vamped website on January 1, 2009. » I want to read more and receive info from Graffinis Swimwear

Rebecka Vaughan Swim Show

Intimate apparel boutique Rebecka Vaughan Lingerie will be hosting a swimsuit trunk show at their store February 11-13, 2009. » I want to read more and receive info from Rebecka Vaughan Lingerie

Banana Moon 2009

(© Banana Moon) Banana Moon's swimwear 2009 collection

Banana Moon’s swimwear 2009 collection will hit European stores this month. » I want to read more and receive info from Banana Moon

Shan Launches Themed Collections

A look from Shan's 2009 Marion Collection.

Shan, a Canada-based couture specialist, has announced the launch of its "glamorous, audacious and seductive" 2009 collections. » I want to read more and receive info from Shan

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