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Setting Your Shapewear Apart

Style by CoCoon.

Lately at BODY, it seems that every time we pick up the phone we hear about another manufacturer introducing shapewear. This led us to wonder what companies are doing to stand out and keep sales up as the market grows increasingly competitive, so we asked them to let us in on their secrets. A few retailers also offered their insights into the consumer’s wants and needs. » I want to read the article

latest from wholesale shapewear news

Mapalé Now Distributing Colombian Shapewear

Fajas Diseño de Prada shapewear.

Mapalé, the diversified intimate apparel, swimwear, dancewear and resortwear producer has just entered the shapewear arena. » I want to read more and receive info from Mapalé

TC Adding Shapewear, Launching Activewear

New slimmers and shapers from TC: styles 4326, 4251 and 4329.

TC is “lifting booties, slimming thighs and going active" during the fall 2017 season, according to a spokesperson. » I want to read more and receive info from Cupid Foundations

New Products Coming Soon From Shapeez


Shapeez continues to expand rapidly in 2017, and is about to launch several new products which should accelerate its growth. Some of the new offerings may appear as soon as August, with more to follow in the months beyond. » I want to read more and receive info from Shapeez

Cupid Foundations Hires GIG For Western States

Stacey Gossman and the The GIG Showroom have been hired to provide independent sales representation for the TC and Miraclesuit Shapewear lines according to Cupid Foundations executive Eric Crawford. » I want to read more and receive info from Cupid Foundations

Getting Them To Try On Their First Shapeez Bra

Shapeez is returning to the WWIN show at the Rio Hotel in Las Vegas (February 20-23), after reporting another year of expanding sales. » I want to read more and receive info from Shapeez

Body Hush Launches ’Magnifique’ Shapewear


Body Hush has just launched a new collection: Magnifique, calling it “a materialized fantasy, a symbol of genuine luxury, elegance and taste” and the “next evolution in shapewear.” » I want to read more and receive info from Body Hush

BODY Interview: What’s Going On At Yummie?


Yummie by Heather Thomson. Even though the former “Real Housewives of New York” star is no longer working at the company, her name is still on the brand — and will be for the forseable future according to this interview between the firms long time manager, Eric Rothfeld, and BODY publisher, Nick Monjo. » I want to read more and receive info from Yummie by Heather Thomson

EuroSkins, Julie France Parent, Expanding

Examples from the new EuroSkins Power, Active and Noir collections.

Julie France, the seamless, microfiber shapewear collection, is now a part of EuroSkins, the luxury intimates and shapewear brand according to company executives. Several new lines and labels under the EuroSkins name will launch at trade shows in July, August and September. » I want to read more and receive info from EuroSkins

Cupid: New “adJUST Perfect” Shapewear Line

Samples of the new TC shapewear tags.

TC, the shapewear brand from Cupid Foundations, is introducing a new shaping concept: “adJUST Perfect.” » I want to read more and receive info from Cupid Foundations

TrueShapers: Bringing 2 New Lines To Curve


TrueShapers, a shapewear leader with presence in more than 10 countries, is adding two new collections called Seamless Tech: “Truly Invisible Look” and “Bodysuits, Body Slimmers & Firm Control.” » I want to read more and receive info from TrueShapers

Squeem Now Selling All Doors At David’s Bridal

Squeem’s Perfect Waist on the David’s Bridal website.

Squeem reported it now has two of its shapewear pieces in all of the David’s Bridal stores in North America, as well as online. » I want to read more and receive info from Squeem

The Pink Room: Success Selling TrueShapers

The Pink Room, a shapewear specialty retailer based in Union, New Jersey, reported success with the waist slimming garments by TrueShapers that it recently began selling. » I want to read more and receive info from TrueShapers

Jewel Toned Coming To First Curve In New York


Jewel Toned is a new shapewear and underwear brand that will be at its first Curvexpo show in New York later this month. As the name suggests, brightly colored shapewear sets this brand apart. » I want to read more and receive info from Jewel Toned

Von Maur Gives Top Marks To Shapeez Styles

New Shapeez Demee Long and Demee Short.

Shapeez has received high marks from Von Maur, the 30-location department store that started with some of the company’s bras over five years ago, and has continued to add new styles as they became available. » I want to read more and receive info from Shapeez

Marena, Home Of Vera Vasi, Finds Investor

The Riverside Company “has invested in The Marena Group, a manufacturer of medical-grade compression garments, shapewear, and activewear sold to plastic surgery centers, hospitals, medical providers, patients, and consumers,” according to the private equity firm. » I want to read more and receive info from The Marena Group

Interview: Staci Berner, Shapeez Co-Founder

The newest Shapeez bras: the Demee Long and Demee Short push ups.

In 2005, Staci Berner created a unique bra that provided full support while at the same time eliminated the look of bra bulges and back fat. It also offered slimming and shaping benefits. » I want to read more and receive info from Shapeez

TrueShapers 1052: High-Tech Waist Cincher

TrueShapers style 1052, the “Curvaceous Advanced Hourglass Waist Training Cincher”

TrueShapers, the new shapewear firm from Colombia that exhibited for the first time in August at Curvexpo, plans to return to that show in 2016 and is expanding sales across the U.S. » I want to read more and receive info from TrueShapers

Fajas Salome: Resource For Colombian Shapers


Fajas Salome USA is a resource for a range of shapewear garments from Colombia, all created with Powernet. » I want to read more and receive info from Fajas Salome USA

Verox: Specializing In Wide Variety Of Colors


Verox Wholesale USA specializes in shapewear and waist trainers in a vast array of colors and prints. The company offers its 100% latex styles at the “best prices without jeopardizing the quality,” according to Charisse Mills at the company. » I want to read more and receive info from Verox Wholesale USA

Squeem Launches Two Shapers At Lane Bryant

Squeem shapers as pictured on Lane Bryant website.

Shapewear specialist Squeem has just launched two products under its own label at the online Lane Bryant and Cacique shops. The Perfect Waist and Miracle Vest styles are also included in the retailer’s just-launched “Plus is Equal” advertising campaign. » I want to read more and receive info from Squeem

Plié Brazilian Shapewear Looks To Re-Enter U.S.


Plié, a Brazilian shapewear brand, will be at the upcoming Curvexpo in Las Vegas, looking to re-establish itself in the U.S. market. » I want to read more and receive info from Plié

TrueShapers: Colorful, Unique Waist Cinchers


TrueShapers is a new company, coming from Colombia to Curvexpo for the first time. One of the firm’s most interesting offerings are the colorful waist cinchers “ideal for working out, where our customer can find amazing solid colors and stunning prints,” boasted founder José Santos. » I want to read more and receive info from TrueShapers

Slim Girl Shapewear: The New Tummy Tucker


Slim Girl Shapewear has introduced a new product, The Tummy Tucker. » I want to read more and receive info from Slim Girl

Cupid: Two New “Back Magic” Styles At Curve

Two high waist Back Magic silhouettes from the TC division of Cupid.

Back Magic, the new, patent-pending shaping concept first offered by Cupid Foundations in January, has met with strong response, both with stores and consumers. As a result, more retailers are carrying it and two additional silhouettes have just been offered. » I want to read more and receive info from Cupid Foundations

Raf Over Shapewear Showing At Curve Vegas


Raf Over, a shapewear producer established over a decade ago, and with some private label business in the U.S. already, will exhibit at its first trade show outside of Colombia, the upcoming Curvexpo in Las Vegas, in mid August. » I want to read more and receive info from Raf Over

Squeem Embarking On Extensive Re-Branding


Squeem, the Orlando-based shapewear firm, is in the midst of an extensive re-branding which includes new products, more glamorous photography, a redesigned website and a commitment to repositioning the brand and finding new channels of distribution. » I want to read more and receive info from Squeem

Amia To Bring Cinchers, Shapewear To CurveNV


Amia, a shapewear and waist cincher producer, will exhibit at the upcoming Curvexpo-Magic show in Las Vegas looking to expand the number of retail stores carrying its products. It is the first trade show for the brand. » I want to read more and receive info from Amia

Shapeez: New Website, Bra & Trade Exhibition


July and August will be busy for Shapeez. The firm has embarked on several new initiatives, including the unveiling of its new website, the launch of an important new bra and the addition of a new event to its trade show schedule. » I want to read more and receive info from Shapeez

‘Cinch Leggings’: New Slimgirl Workout Wear


Slimgirl Shapewear, has found success with a new shaping and slimming product that combines the benefits of a waist cincher with leggings: Cinch Leggings. » I want to read more and receive info from Slimgirl

Squeem: New CEO, VP For Shapewear Specialist


Thiago Pasos is now the CEO at shapewear specialist Squeem. Also recently hired to the post of vice president of sales and marketing is Mario Pace, who had served, until last year, in the same positions for the U.S. division of the international lingerie giant Triumph. » I want to read more and receive info from Squeem

Shapeez Adding Videos, New Features To Site

Still shots from Shapeez videos on its website.

Shapeez is in now completing a series of information videos designed to show, on attractive models, how their bras and shaping garments look from all angles and in a variety of poses and activities. This comes as the company is in the midst of upgrading its already highly detailed website. » I want to read more and receive info from Shapeez

Waist Cinchers Selling For Cupid Foundations

Miraclesuit waist cincher style 2786 worn with bra and panty (sold separately).

Waist cinchers are getting a lot more attention these days and the trend is impacting Cupid Foundations in a positive way according to Eric Crawford, national sales manager. » I want to read more and receive info from Cupid Foundations

Lucky & Me Intros ’Lily’ Organic Girls Underwear

Lucky & Me, a new kids underwear and sleepwear brand has introduced the “Lily Collection” of organic cotton underwear for girls. » I want to read more and receive info from Lucky & Me

Body Hush Adds 2 Items To Gold Collection

The “Must Have It Panty,” “Wonder Panty” and “Super-Power Slimmer” from Body Hush.

The Body Hush shapewear line has just added “two new styles this season: “The Must Have It Panty” and the “Underwired Shape-Suit,” according to Jimena Rosas, president and founder of the brand. » I want to read more and receive info from Body Hush

Fajas Diseños D’Prada: Compression Specialist


Fajas Diseños D’Prada is filling demands in the solutions market for “post-surgical care, postpartum wear, and daily-wear compression garments for men and women utilizing the utmost innovative technology, design, and quality,” according to a company spokesperson. » I want to read more and receive info from Fajas Disenos D’Prada

Interview: Fersten On Future For Body Hush


In mid 2014 Fersten Worldwide, a leading supplier of decorated women’s and men’s apparel, outerwear and headwear for the promotional market, purchased the Body Hush brand of shapewear. Body associate publisher Ted Vayos interviewed founder Mitchell Fersten about this takeover as well as future plans for the brand. » I want to read more and receive info from Body Hush

Janira Shapewear Plans On Expanding In U.S.

Silueta from Janira Shapewear

Janira, the Barcelona-made shapewear brand that, in recent years, has been expanding in the world market, is now taking aggressive steps to build its market share in the U.S. » I want to read more and receive info from Janira

Elila Will Deliver New Shapewear In March


Elila, the lingerie brand that focuses on the full figure woman, is scheduled to deliver two new shapewear pieces to stores in mid-March. The Leopard Highwaist Shapewear and Leopard Highwaist Long Leg Shapewear, which both feature the animal pattern in the lace, range in size from medium to 5XL, and offer “boning to prevent rolling,” as well as “butt-lifting action.” » I want to read more and receive info from Elila

Reliable Seasonal Trend: TC’s Strapless Shapers

One reliable seasonal trend is that sales of strapless shapewear “tend to pick up with all the holiday dresses” that are worn this time of year, reported Eric Crawford, national sales manager at Cupid Foundations. “Women are always looking for a one-piece garment that will smooth them and support them. Our TC brand offers three such all-in-one garments.” » I want to read more and receive info from Cupid Foundations

Shapeez, Continuing To Innovate, Grows In 2014

“We’re having our best year ever,” declared David Berner, CFO at Shapeez, while explaining in detail which products led the way, and previewing upcoming releases that he predicted will accelerate growth in 2015. » I want to read more and receive info from Shapeez

Bob Mellerup Explains Success Of Miraclesuit

Miraclesuit Extra Firm shapewear has been making significant inroads into the specialty store market, according to Bob Mellerup, national sales manager for that brand, as well as Naomi & Nicole. Both collections are divisions of Cupid Foundations. » I want to read more and receive info from Cupid Foundations

Crawford Explains TC’s Specialty Store Success

TC and MiracleSuit, two shapewear brands from Cupid Foundations, have made substantial progress in expanding their penetration into the specialty store market over the past year according to Eric Crawford, national sales manager at the company. » I want to read more and receive info from TC Shapewear

Under Where? Debuts Larry Levine Shapewear

Albert Katz and Jimmy Guindi with the new Larry Levine collection at Magic.

Under Where?, the intimates company that is a division of Kennedy International Inc. (a firm focused on the home furnishings market), has recently introduced a licensed Larry Levine collection of shapewear and lingerie. » I want to read more and receive info from Larry Levine

TC Fine: New Image, New Fabrics Get Results

An example of TC Fine’s “more contemporary” look.

TC Fine, the shapewear brand from Cupid Foundations, Inc. has recently changed its logo and redesigned some of its marketing materials and hang tags. It is also introducing a “new sheer collection,” according to Eric Crawford, national sales manager at the company. The moves are improving results at stores he told BODY. » I want to read more and receive info from Cupid Foundations

Shapeez Health And Comfort Benefits Listed

The Shapeez “Ultimate”

When company founder Staci Berner launched Shapeez with the Ultimate, a bra with a patented design that combined a support bra and a full back, she was not thinking about providing health benefits to thousands of women. She was looking to provide a comfortable, supportive bra that did not reveal, through outer clothing, the ugly lines and back bulges caused by most other bras. » I want to read more and receive info from Shapeez

Shapeez: Wide Variety Of Uses Spurs Growth


Shapeez is off to a strong start in 2014, with sales growth running at 40% over the first five months of 2013 according to David Berner, EVP and CFO. And a significant part of this growth has come from professionals in unexpected arenas. » I want to read more and receive info from Shapeez

Body Hush Has Success With ’Sheer Contours’


Body Hush, the 11-year-old Canadian brand that has been expanding across the U.S., reports particularly strong retailer reaction to its Sheer Contours line of shapewear products, one of several collections it offers. As with all its products, exclusive, high end materials are used throughout. » I want to read more and receive info from Body Hush

Shapeez: Shorter Styles Gaining For Summer

The Shortee and Sportee from Shapeez.

As we move to Spring, and the warmer weather, the focus at Shapeez is shifting to their large collection of shorter styles, all of which are designed to provide shaping along with the support of a built-in full support bra, while at the same time eliminating bulges and visible bra lines. » I want to read more and receive info from Shapeez

TC Shapewear By Cupid Now At Neiman Marcus

New bra slip and bodybriefer from TC by Cupid Foundations

Neiman Marcus has added, for the first time, the TC collection of shapewear to its stores. The brand is owned by Cupid Foundations, Inc. » I want to read more and receive info from Cupid Foundations

Cupid’s Eric Crawford: Latest Retail Strategy


BODY publisher Nick Monjo interviewed Cupid Foundations national sales manager Eric Crawford about some of the recent changes at the firm. » I want to read more and receive info from Cupid Foundation

Chernoff of Rago Talks About Shapewear Today


In the past few years there has been a dramatic increase in the number of intimate apparel firms offering shapewear products: some established bra makers have moved into the category for the first time. And there have been a huge number of start-ups as well. » I want to read more and receive info from Rago

Shapeez: Successful Launch of Tankee Slip


Shapeez, the bra company that is known for back smoothing bras reported two successful introductions during the 2013 holiday season: the Sportee sports bra (which has been covered previously in BODY) and the Tankee Slip. Both have already proved highly successful according to the company. » I want to read more and receive info from Shapeez

Knock out! Introduces ’Contour Collection’

Shaping panty in the Contour Collection from Knock out!

Knock out! has just launched a cotton-lined shapewear group, the Contour Collection, that provides “cool comfort” according to the firm. » I want to read more and receive info from knock Out

Prather Named President At Legging Maker Lysse

Juliana Prather has been named president at Lysse (a firm that specializes in leggings, but also sells some tops) where she will “oversee and be responsible for all aspects of the business” according to a company announcement. She is based at the firm’s New York City headquarters. » I want to read more and receive info from Lysse

Selling Point: Julie France Loop and Strap

Julie France Body Shapers, a division of dance and fitness apparel manufacturer Eurotard, reports that the “revolutionary loop and strap system” it developed for use on its shape wear, has become a significant selling point with consumers. » I want to read more and receive info from Julie France

Julie France: Dancing Is A Key To Its Success


Julie France, the shapewear division of Eurotard, has a particularly interesting background: dancewear (as in ballet dance). This has had a great influence both on the way it designs its garments as well as how it interacts with retailers. BODY interviewed general manager Rodrigo Cano to explore what makes this firm so different from many of its competitors. » I want to read more and receive info from Julie France

Shapeez: In The Midst Of Re-Shaping Its Image

Shapeez, a company founded almost six years ago, is in the midst of “re-branding” itself, a process that was explained by David Berner, the company’s executive vice president and CFO, in an e-mail interview with BODY. » I want to read more and receive info from Shapeez

Native Group Adds To Its 2 Shapewear Lines

Native Group International has added new styles and details to its two existing shapewear collections, Confident & Beautiful and Shape Luxe, both of which were created when the company was founded in 1995. » I want to read more and receive info from Native Intimates

Shapeez Moves Office, Adds 3 New Products


Shapeez has moved its headquarters and U.S. distribution center to a larger space “to accommodate new products and sales growth” according to David Berner, executive vice president and CFO. The new, 8,000 square foot facility remains in the city of Gaithersburg, Maryland, where the previous office was located, and has the potential to be expanded to 16,000 square feet. » I want to read more and receive info from Shapeez

Yummie Intros ‘Pretty Powerful’ Shapewear


Yummie by Heather Thomson has introduced a new collection, Pretty Powerful, that the company says it constructs with a Lycra “state-of-the-art shaping fabric” that is “designed to improve the effectiveness of shapewear while delivering sculpting, smoothing, comfort and style.” There are four styles in the collection (joining many others the company offers) which retail from $42 to $88. The black and nude designs are offered in sizes XS to XL and “will be sold at major department stores, specialty stores and are already selling at www.YummieLife.com. » I want to read more and receive info from Yummie Tummie

Julie France Adds 3 New Shapers To Léger Line


Julie France Body Shapers launched three new styles at the recent Salon International de la Lingerie show in Paris, all from its new seamless, “ultralight” Léger collection: (shown here) the “High-Waist Boy Short,” “Mid-Waist Thong,” (two views) and “Mid-Waist Panty.” Retailers will get their chance to see the shapers in the U.S. at the upcoming February Curve show in New York, as well as the February MAGIC show and April International Lingerie Show, both in Las Vegas. » I want to read more and receive info from Julie France

Sassybax Introduces Convert-A-Skirt Shaper

Sassybax has introduced a new shaping garment that serves as a multi-purpose item of apparel, Convert-A-Skirt. "It’s a pencil skirt for the office that you can make into a mini skirt as short as you want for Friday night. And then make it into a little black dress, a cocktail tube dress for a fancy restaurant in New York City," owner Amanda Kennedy told BODY. » I want to read more and receive info from Sassybax

Sassybax Revamps Classic Shape Collection


Sassybax has revamped its Classic Collection of shapewear to function on two levels: a line of basics in fashion colors that also shape and smooth. “We all need the basics — simple tanks and leggings, that are comfy and versatile, but why not take basics to the next level by adding a shapewear element to them?” asked a spokesperson at the company. » I want to read more and receive info from sassybax

Infinity: Shapewear In Fashion, Color, Lace

Infinity Classics, a company that for years has been offering affordable leg wear and shapewear, continues to expand in its core product categories as well as into a wide variety of additional apparel sectors including accessories and sportswear for women and kids. Recently, shapewear, already an extensive and well-received division at the company, is where Infinity has been adding new silhouettes, a wider array of fashion colors, new prints, lace and even a wider variety of control options. » I want to read more and receive info from Infinity Classics

Sassybax: Kidman in Our Briefs in ‘Paperboy’

A movie still of Nicole Kidman from ‘The Paperboy’ web site.

According to Sassybax, Nicole Kidman “can be seen sporting a pair of the Control Lace Briefs alongside Zac Efron in her racy bedroom scenes of new movie, The Paperboy.” » I want to read more and receive info from Sassybax

Equilibrium Tells Which Styles Are Selling Best


Olga Barrios, the sales manager at Equilibrium, recently revealed to BODY the most popular shapewear styles in her line. The “number one seller” this year is a Powerflex and cotton “body panty” that rises to just under the breasts, style number C4150, available in nude, black and violet (a new color the company introduced this year that is designed to be invisible under even light colored clothing). Wholesale price is about $22 (FOB Colombia) and it is has a suggested retail price of $79. » I want to read more and receive info from Equilibrium

Siluet Has App To Track Shapewear Results

The Siluet Shapewear App at the Apple itunes Store

Siluet, the Colombian shapewear producer that emphasizes the weight loss and body sculpting properties of its products, has introduced a free application for the Apple iphone and ipad, which helps users measure their progress in changing their bodies. » I want to read more and receive info from Siluet

Real Housewives’ Zarin On Her Skweez Couture


BODY’s Ted Vayos interviewed Jill Zarin of “Real Housewives of New York” fame about her recently introduced Skweez Couture line of shapewear. » I want to read more and receive info from Skweez Couture

’Va Va Vixen’ Is New Shapewear By Raveware

“Bodyshaper Lingerie” is how Raveware president Sean Monahan describes his new shapewear label, “Va Va Vixen.” He claims “our shaper styles can reduce a woman’s dress size up to 2-3x.” » I want to read more and receive info from Raveware

Julie France: Lighter Léger Line Successful


Julie France’s new lighter weight Léger collection of shapewear, first introduced at Salon International de la Lingerie in Paris in January, is now shipping to stores in the U.S. » I want to read more and receive info from Julie France

Leonisa’s Mix & Match Group of New Shapers


Leonisa, the leading Colombian intimates brand, has just launched a new, “Mix & Match” collections of shaping garments. » I want to read more and receive info from Leonisa

More Styles, Colors in New Co’Coon Catalog


Co’Coon, the Colombian shapewear firm, has published a new catalog which includes seamless garments, new styles decorated with lace and a new group featuring a color designed to be “invisible” under external garments. » I want to read more and receive info from Co’coon

SlimMe: Shaping Tops To Wear As Outerwear


SlimMe by MeMoi, a division of Infinity Classics (a long-time producer of shapewear and hosiery), has just introduced a pair of shaping tops designed to be worn as outerwear. The “classic scoop tank top” (#MSM-420) and “elbow length scoop neck top” (#MSM-430) are both available in black and brown. » I want to read more and receive info from Infinity Classics

Siluet Shapewear Gains With U.S. Retailers


“We are a company that manufactures girdles with more than 30 years of experience. Our trademark Siluet, has been highly recognized for its quality and for the great benefits it offers to body shaping,” declared Ana Maria Vargas of Lia International Corporation, which produces the label. » I want to read more and receive info from Siluet

Shapers with Bio-Crystals from Co’Coon

Co´Coon, the prominent Colombian producer of girdles and molding garments, has launched a new seamless collection which is impregnated with Bio-Crystals. » I want to read more and receive info from CoCoon

Infinity: Shapewear in Bright Fashion Colors


Infinity Classics, which produces the SlimMe label, is aggressively expanding its offerings in several directions within the shapewear category. » I want to read more and receive info from Infinity Classics

Postpart: Healing Shaper Made for New Mothers


Designed for women who have just given birth, Siluet’s Postpart is a latex shaping garment “made with a specially treated latex that helps erase scars and heal the skin,” according to Juan Vargas, a sales executive BODY met at MAGIC (February 13-15), » I want to read more and receive info from Siluet

8 of Hearts Shapewear for Sportswear Retailers

Gaby Abed at MAGIC with his new 8 of Hearts Shapewear Collection

(MAGIC Report) Six months ago, sportswear producer EHL Imports, created a line of shapewear, 8 of Hearts, to sell to its existing customer base of apparel retailers. “We did it because the Colombian and Brazilian brands are so expensive. We wanted to make something more affordable,” said Gaby Abed, an owner at EHL. “We wanted to give the customer an option.” » I want to read more and receive info from 8 of Hearts

Colombian Shapewear Zaray Debuts at MAGIC

Shaping Corset from Zaray Has Internal Powernet

(MAGIC Report) Yet another intimates company trying MAGIC (February 13-15) for the first time was Colfajas, the U.S. distributor for Colombian shapewear brand, Zaray. One inducement to choose MAGIC, according to Colfajas’ Jean Pierre Velez, was the assistance of Proexport (the Colombian government export group, which helps pay exhibition costs). » I want to read more and receive info from Zaray

Jockey, Times Three Partner for Shapewear

Jockey International, Inc. is teaming up with Times Three Clothier LLC, producer of the Yummie Tummie brand, to launch a collection of Jockey shapewear. » I want to read more and receive info from Jockey International

New Slimming Fitness Apparel from Lytess

Slimming activewear looks by Lytess.

French shapewear brand Lytess has expanded its microencapsulated technology to slimming activewear. » I want to read more and receive info from Lytess

Sassybax Introduces New Shaping Styles

Sassybax’ shaping tank.

Sassybax is introducing a convertible shaping skirt and shaping tank top, versatile pieces that are perfect for home or travel. » I want to read more and receive info from Sassybax

Shapeez Silkee Offers Shaping, Minimizing

The Shapeez Ultimate: Silkie Cup bodyshaper, shot by BODY Magazine.

When shapewear producer Shapeez expanded its line last year, the company listened to customer feedback, particularly requests for a soft cup that didn’t add any size to the bust. » I want to read more and receive info from Shapeez

ExcelSport by Lytess Designed for Exercise

Shaping garments by Lytess.

Women head to the gym when they want to lose a few pounds — and turn to shapewear to look slimmer instantly. But with Lytess’ new ExcelSport line, women can look slimmer while working out — and its microencapsulated ingredients may contribute to a smaller body. » I want to read more and receive info from Lytess

Julie France Offers 10% Holiday Savings

For the holiday season, Julie France Body Shapers is offering a discount on all orders of $250 or more during the month of December. » I want to read more and receive info from Julie France

Bali Introduces Lingerie-Inspired Shapewear

Intimate apparel brand Bali has introduced Bali One Smooth U Powershape, a glamorous shapewear collection that provides optimum slimming results while remaining lightweight and luxurious. » I want to read more and receive info from Hanesbrands

Shapewear with Style from Co’Coon

A fashionable shaping style by Co’Coon.

Latin American intimate apparel and shapewear company Co’Coon has launched a line of shaping bodysuits in a range of colors with feminine detailing, allowing the garments to be worn as fashionable outerwear. » I want to read more and receive info from CoCoon

Lady Amore Relocates Offices

Lady Amore, a manufacturer and distributor of foundation and support undergarments for men and women, has moved its offices from Hialeah Gardens, Fla. to Hollywood, Fla. » I want to read more and receive info from Lady Amore

Butt-Lifting Panties and Shapewear from Leonisa

Butt-lifting styles from Leonisa.

Latin American intimate apparel and shapewear company Leonisa has introduced a range of panties, shorts and bodysuits that provide natural silhouette enhancement by shaping, contouring and lifting the derriere. » I want to read more and receive info from Leonisa

Julie France Joins Fight Against Breast Cancer

Julie France Body Shapers is donating proceeds from October orders to the Susan G. Komen Passionately Pink for the Cure foundation to support breast cancer research and awareness. » I want to read more and receive info from Julie France

Warnaco, Spirite to Bring Nancy Ganz to U.S.

The Warnaco Group, owner of the Body Nancy Ganz brand, has agreed to a licensing deal with Spirite Industries Inc. to bring the shapewear label back to the U.S. and Canadian markets for spring 2012. » I want to read more and receive info from Warnaco

Co’Coon Improves Shapewear Technology

Shapewear by Co’Coon, shot by BODY Magazine.

Colombian shapewear brand Co’Coon has added additional biocrystal and microcapsule technology to a full line of its innovative "massaging" garments, resulting in a range of shapewear that may reduce cellulite, improve skin condition, activate the metabolism and trim away unwanted inches. » I want to read more and receive info from CoCoon

Skinnygirl Shapewear Aids Breast Cancer Fund

A shapewear look from Skinnygirl Smoothers n’ Shapers.

Skinnygirl Smoothers n’ Shapers, a shapewear line by Bethenny Frankel of "The Real Housewives of New York," is contributing a portion of its profits to honor Breast Cancer Awareness Month in October. » I want to read more and receive info from Skinnygirl Smoothers n’ Shapers

Shaping Bustier from Affinitas Intimates

The Allison shaping bustier by Affinitas Intimates.

Affinitas is making a foray into shapewear for the spring/summer 2012 season with a seamless, silhouette-enhancing bustier. » I want to read more and receive info from Affinitas

Corrective Bras and Armwear from Lytess

Corrective shapewear by Lytess, shot by BODY Magazine.

Lytess, the French brand that introduced slimming legwear as well as corrective briefs, belts and bodysuits, has extended its lifting and firming technology to bras and armwear. » I want to read more and receive info from Lytess

Hanro to Debut Luxury Shapewear Line

A shapewear look from Hanro of Switzerland.

Luxury lingerie, sleepwear and loungewear manufacturer Hanro of Switzerland will be launching a shapewear line for spring/summer 2012. » I want to read more and receive info from Hanro

Chantelle Releases Sexy Shaping Collection

A look from the Sexy Shaping collection by Chantelle.

French brand Chantelle has released a new line that takes the structured control of shapewear and adds feminine design and elegance. » I want to read more and receive info from Chantelle

Krista Ward Joins Sassybax

Krista Ward has joined shapewear company Sassybax as the director of sales. » I want to read more and receive info from Sassybax

Leonisa To Debut New Products at CURVENY

A look from Leonisa, shot by BODY.

Latin American intimate apparel and shapewear company will show several new products from its 2012 collection at the upcoming CURVENY trade show in New York City. » I want to read more and receive info from Leonisa

Lytess’ Corrective Line Slims & Moisturizes

Corrective body belt by Lytess.

Many women turn to shapewear for an instant tummy tuck. But with the corrective line from Lytess, women can immediately look slimmer while staying comfortable — and may notice a smaller body just with continued wear. » I want to read more and receive info from Lytess

Patty Jones Promoted at Julie France

Julie France Body Shapers, the shapewear division of Atlanta, Ga.-based Eurotard dancewear, has promoted Patty Jones to the position of product manager. » I want to read more and receive info from Julie France

Julie France Offers Shaping Leggings

Shaping leggings by Julie France.

Julie France Body Shapers, a division of dance and fitness apparel manufacturer Eurotard, has introduced a line of shaping leggings. » I want to read more and receive info from Julie France

Jill Zarin Releases Shapewear Collection

Jill Zarin models a style from her Skweez Couture Shapewear collection.

Jill Zarin of "The Real Housewives of New York" fame has launched her own shapewear line, Skweez Couture. » I want to read more and receive info from Skweez Couture

Lytess Slimming Legwear Shapes and Hydrates

Slimming bike shorts by Lytess.

Leggings, capris and bike shorts have become an wardrobe staple for many women, whether it’s for working out or everyday wear. French brand Lytess offers shaping legwear that helps women look slimmer and feel comfortable instantly — and with continued wear, may notice results even when the legwear comes off. » I want to read more and receive info from Lytess

Annette International Launches New Shapewear Collection

A look from Annette International.

With over 30 years of experience of marketing to Hispanic customers, Annette International has introduced Secret Weapons X-treme, a line of extra-firm shapewear targeted at Latina women. » I want to read more and receive info from Annette International

Sassybax Chosen for Brand Showcase

Sassybax

Los Angeles-based Sassybax showcased its collection of bodyshapers at this spring’s "The Next Great Consumer Brands Showcase," held at the Nasdaq OMX MarketSite in New York City’s Times Square on March 17. The shapewear maker, which is owned and headed by Amanda Horan Kennedy, was joined by a variety of other brands, including Bills Khakis, Harrow Sports and Vero Water. » I want to read more and receive info from Sassybax

Shapeez Builds New Warehouse

Shapeez Lacee Short in Black.

Nearly a year after moving into a new headquarters and distribution facility in N. Potomac, Md., Shapeez is building an adjacent warehouse. Staci Berner, owner of the company, expects the added space to “give us tremendous capacity for stocking new styles as Shapeez growth continues to push 200 to 300 percent annually.” » I want to read more and receive info from Shapeez

Co’Coon Trims Cellulite with Biocrystals

The Panty Lifter with Bio Crystals (front view).

Co’Coon, which already makes health and beauty-aiding shapewear through its Skincare line, says its latest product reduces the appearance of cellulite. » I want to read more and receive info from CoCoon

Plié Up 45% in 2010

A style by Plie.

Plié, a shapewear brand based in Sao Paulo, Brazil, reported a 45 percent growth during 2010. » I want to read more and receive info from Plie

MeMoi Makes Shapewear with Support

MeMoi Shaping Slip Dress.

This spring, SlimMe will add styles to its shapewear line that offer support. » I want to read more and receive info from Infinity Classics

Squeem Runs SAP

Squeem Miracle Vest in black.

Squeem is in the process of implementing a SAP software solution designed for small to mid-sized businesses. "SAP is one of the most successful business solutions available on the market,” said Thiago Pasos, vice president of marketing. “Companies that run SAP include Nike, Coca-Cola, 3M, L’Oreal and more." » I want to read more and receive info from Squeem

Bubbles to Exhibit Butt-Boosters

Bubbles Bodywear, whose website features the heading “Your One-Stop Booty Shop,” will show its line of underwear, pads, shapers and lifters for men and women at CurveNV, which kicks off this coming Monday. » I want to read more and receive info from Bubbles Bodywear

Uniqlo Launches Shapewear in the U.S.

Promotional material on the Body Shaper short by Uniqlo.

Uniqlo, the quickly expanding retail chain owned by Japan-based Fast Retailing Co. Ltd., has launched its first shapewear products in the United States. » I want to read more and receive info from Fast Retailing

Spanx Launches Bodyshaping Skort

Spanx is bringing the skort back from the early ‘90’s, but this time as an undergarment. » I want to read more and receive info from Spanx

Leonisa To Show Innovations at Curve

Leonisa Extreme Push-Up bra.

Leonisa, an international intimate apparel manufacturer with a growing presence in the United States, will display its latest bodyshaping and breast-enhancinig innovations at this winter’s CurveNV and CurveNY, including 50 shapewear styles and 30 push-up bras. » I want to read more and receive info from Leonisa

Sassybax Launches Pretty in Blush

Pretty camisole in blush by Sassybax.

Sassybax has introduced its Pretty collection of lingerie-inspired shapewear in blush, a nude shade with pink undertones. The collection debuted in black in 2009. » I want to read more and receive info from Sassybax

Shapeez Adds Soft Cup To Unbelievabra

Shapeez is unveiling its first soft cup at next month’s CurveNY. » I want to read more and receive info from Shapeez

Sassybax Invites Consumers To BYOB

Sassybax BYOB style.

When Sassybax says BYOB, it is referring to a bra, not beer. » I want to read more and receive info from Sassybax

New In Plus For Co’Coon

A plus-size style by Co’Coon.

Co’Coon is following up on the introduction of its first plus-size products in 2010 with new looks targeting this market. » I want to read more and receive info from CoCoon

Julie France Launches Unisex T-Shirt

Julie France Unisex Shirt.

Intimate apparel designers rarely market their styles as ‘unisex,’ but Julie France sees a place for a women and men-friendly style in its line. » I want to read more and receive info from Julie France

Sassybax Launches Cigarette Pant

Sassybax Cigarette Pant, fold over look.

Sassybax continues adding to its bodyshaping ready-to-wear selection. » I want to read more and receive info from Sassybax

Co’Coon Launches Skin Sprays

Co'Coon Bodyshaper.

Co’Coon, a Colombian shapewear manufacturer with offices in Doral, Fla., has launched a product to extend the benefits of its Skincare line of shapewear. » I want to read more and receive info from CoCoon

Shapeez Adds Mountain Region Rep.

 The Ultimate by Shapeez.

Shapeez has added veteran sales representative Melanie Ruzicka of Melanie & Co. to service the rocky mountain region, which includes Colorado; Idaho; Montana; New Mexico; Utah; and Wyoming. » I want to read more and receive info from Shapeez

Retailers Talk Benefits of Julie France

The Julie France Dress Shaper.

Julie France Bodyshapers, the shapewear division of Eurotard, has been directing its attention to the specialty retail market in recent years, and based on the feedback of some of the brand’s customers, this venture seems to be paying off. » I want to read more and receive info from Julie France

Co’Coon Supports Growth With New Hires

 A Co'Coon style.

Co’Coon, a Colombian shapewear manufacturer with offices in Doral, Fla., is cultivating its U.S. staff by hiring a visual merchandiser and a fashion graphic designer. » I want to read more and receive info from CoCoon

Maidenform, yummie in suit

A Yummy Tummy Style.

Did Maidenform copy Yummie Tummie’s patented tank top design? Maidenform is denying any copyright infringement, while Times Three Clothier, which produces Yummie Tummie, a brand of contemporary shapewear, is accusing the intimate apparel giant of doing just that. » I want to read more and receive info from Maidenform

Maidenform, yummie in suit

A Yummy Tummy Style.

Did Maidenform copy Yummie Tummie’s patented tank top design? Maidenform is denying any copyright infringement, while Times Three Clothier, which produces Yummie Tummie, a brand of contemporary shapewear, is accusing the intimate apparel giant of doing just that. » I want to read more and receive info from Yummie Tummie

Co’Coon Grows U.S. Staff

Co'Coon Shapewear style.

Co’Coon, a Colombian shapewear manufacturer with offices in Doral, Fla., is cultivating its U.S. staff by hiring a visual merchandiser and a fashion graphic designer. » I want to read more and receive info from CoCoon

Maidenform Goes Charmed

Charmed by Maidenform.

Maidenform has launched a new collection of bras and panties, called Charmed, aimed at juniors who are seeking fit and fashion. Included are five bra silhouettes retailing for $24, with matching panties priced at $7 each and $25 per five-pack. The majority of silhouettes are available in sizes 32 through 36, A through D, and 38, B through D. » I want to read more and receive info from Maidenform

Shapeez takes line to England

Shapeez is headed across the pond. The company is finalizing plans to wholesale its patented bra and bodyshapers in England, and is seeking specialty shops and sales representatives for this market. » I want to read more and receive info from Shapeez

Squeem: 100 Ashley Stewarts

Squeem style.

Squeem is experiencing rapid growth with Ashley Stewart, a chain specializing in plus-sized women’s fashion. » I want to read more and receive info from Squeem Corp

Body Adonay at 1st CurveNV

Monica Hurtado

Body Adonay is a 15-year-old Mexican shapewear brand that made its U.S. show debut at this August’s CurveNV. » I want to read more and receive info from Body Adonay

La Perla makes shapewear

La Perla style.

La Perla is responding to the shapewear market’s continuing growth by launching its first line of shapewear, called ShapeCouture. La Perla constructed the collection with Invista’s Lycra beauty platform, and will exhibit it in Invista’s booth at Paris’ Mode City tradeshow on September 4. Invista’s Lycra beauty platform is a method for measuring, evaluating and certifying new fabrics for shapewear. » I want to read more and receive info from La Perla

Lunaire makes fit to be seen

A Lunaire Style.

Lunaire took note of the trend toward intimates that double as outerwear in designing its new shapewear collection, called Fit to be Seen and launching in January 2011 as part of its Prettier Bras C through DDD line. » I want to read more and receive info from Lunaire

Yummie Tummie for Spring

A Yummy Tummy Style.

Next spring, women will have more choices in shaping ready-to-wear, the latest trend to hit this booming category. » I want to read more and receive info from Yummie Tummie

Sassybax Boosts The Butt

Sassybax Style.

Following the launch of the Pretty collection of lingerie-inspired shapewear last year, Sassybax has now taken on ready-to-wear. » I want to read more and receive info from Sassybax

Julie France educates buyers

Julie France style.

Julie France is not only producing shapewear, it is educating retailers about the product. As part of the company’s customer education initiative begun in May, Jan Swan, vice president of sales, is holding a shapewear seminar at the Dallas Market Center Show on September 13 at 12pm. » I want to read more and receive info from Julie France

Flakisima Develops Cotton Shapers

Flakisima: Cotton-lined vest.

Main Street Loungewear, Inc. was confident that the Flakisima line of shapewear it launched last December provided the firm, inch-reducing compression many women desire. There was just one problem: women with latex allergies could not wear the line, or much other firm shapewear on the market either. With that consumer group in mind, the company developed Flakisima styles lined in three-ply cotton on the inside and outside. Shalom Mizrahi of the company said the cotton-lined styles still provide firm compression, because there is Lycra sandwiched between the two layers of cotton. » I want to read more and receive info from Flakisima

Shapeez Adds Rep, Grows Sales

Shapeez: The Lacee.

Shapeez has expanded into the western region with the addition of Penny Castle as sales representative. Castle is representing the shapewear brand west of Las Vegas, and will show its products at the San Francisco and Los Angeles markets this June. » I want to read more and receive info from Shapeez

National Mill Introduces Shapewear

Carnival Creations: High Waist Brief.

National Mill Industry, known for its hourglass corsets for the lingerie and bridal markets, is now offering women seamless bodyshaping for their lower halves. The New Jersey-based manufacturer, which produces garments under the Carnival Creations label, has introduced a line of seamless shapewear, consisting of a mid-way brief, high-waist brief, mid-thigh long leg and high waist-to-knee long leg. Available in shades of black and nude, styles wholesale from $13 to $16 and run in sizes M to 2X. They are sold as hanging or packaged garments. » I want to read more and receive info from Carnival Creations

Leonisa Continues U.S. Growth

Leonisa: Boyshort Compression bodyshaper in the Perfect Shaping line.

Leonisa, a Colombian intimate apparel manufacturer specializing in shapewear, lingerie, swimwear and more, has been growing exponentially since entering the U.S. market in 2008, according to Juan Duque, chief executive officer of Leonisa USA. He reported that the company has experienced a 43 percent increase in domestic sales since the beginning of 2010, compared with a 27 percent increase last year. » I want to read more and receive info from Leonisa

ShaToBu Burns Calories and Shapes

ShaToBu: High Waist To Knee Shaper.

With the shapewear market growing increasingly saturated, manufacturers are looking for that competitive edge. New player ShaToBu, named for its ability to “shape, tone and burn,” may have found it. » I want to read more and receive info from ShaToBu

Lupo Expands Seamless Shapewear

lupo: The new sports bra in the seamless line.

Lupo has added to its seamless shapewear line, which has experienced success since launching in the U.S. market last year, according to Sara Piereck, sales manager of the company. The new styles consist of a high waist Bermuda and a sports bra. With their introduction, the Loba by Lupo seamless line now encompasses eight firm compression styles in shades of black, nude, brown and white, including the preexisting High Rise Panty Shaper; Cami Shaper; Body Compression Suit; Control Top Panty; Reduction Panty; and Body Slip. Styles wholesale for $16 to $30, and are available in S to XL. The company offers select styles in a 2X. » I want to read more and receive info from Lupo

Merry Modes Enters Shapewear

Merry Modes: Shaper brief from the Concealme line.

If there is one day when a woman wants to look her best, it is her wedding day. Merry Modes is now helping her do so even more than before. The company is proud to announce that it is carrying Concealme Shapewear by Dominique consisting of three styles; the Shaper Brief and the High Waist Shaper Brief, both available in black and nude; and the High Waist Body Shaper, available exclusively in black. All garments offer medium compression, and fit up to a size 5X. They wholesale for $14 to $22. » I want to read more and receive info from Merry Modes

Spanx Goes Ready To Wear

Spanx: On Top and In Control Draped V Sleeveless in Midnight.

In line with the trend of intimates that double as streetwear, (and vice versa), Spanx has introduced On Top And In Control, which it is toting as “shapewear meets ready-to-wear.” The line’s nine tops include the Sophisticated Sleeveless Crew; Draped V Sleeveless; Classic Scoop Tank; Essential ¾ Sleeve Bateau; and Draped V Long Sleeve; among others. They are available in sizes S through XL, and retail for $68 to $118. » I want to read more and receive info from Spanx

Hanes Relaunches Smooth Illusions

Hanes Smooth Illusions is back. Hanes Hosiery has relaunched the line of toning hosiery and shapewear with revamped packaging and lower prices. The line now includes five total styles, with the mid-thigh smoother, seamless waist smoother, light support pantyhose and full support pantyhose retailing for $15, and the waist smoother with extra firm control retailing for $20. Sizes run from S through XXL. » I want to read more and receive info from Hanes

Hanes Relaunches Smooth Illusions

Hanes Smooth Illusions is back. Hanes Hosiery has relaunched the line of toning hosiery and shapewear with revamped packaging and lower prices. The line now includes five total styles, with the mid-thigh smoother, seamless waist smoother, light support pantyhose and full support pantyhose retailing for $15, and the waist smoother with extra firm control retailing for $20. Sizes run from S through XXL. » I want to read more and receive info from Hanesbrands

Flakisima Slims The Waist

Flakisima: Waist cincher in black.

Shalom Mizrahi of Mainstreet Loungewear Inc. said the company has been very successful with the launch of its new brand of shapewear, Flakisima, last December. Flakisima, which means “skinnier” in Spanish, includes a cincher wholesaling for $21 and a vest wholesaling for $29. Both firm control styles run in sizes Petite (XS) to 3X, and are available in shades of nude and black. They include custom-made hook and eyes and boning, which Mizrahi said keeps the garments in place. The line can be found on ClassicShapewear.com, as well as specialty boutiques through out the New York City area. » I want to read more and receive info from Flakisima

Universal Shapes With Skinny B

Universal Intimates: Skinny B basic and fashion looks.

Hank Spierer, president of Universal/Elena Intimates, is excited to present Skinny B, the company’s new continuing line of medium-to-firm compression shapewear. Included in the introductory collection—which will ship to stores on July 15—are 24 fashion styles and 24 basic styles, with basics available in five different skin tones to match women of all ethnicities. Styles are also available in shades of black, white and pink. Wholesale prices run from $5 to $12, and sizes from S through 3XL. » I want to read more and receive info from Skinny B

Universal Shapes With Skinny B

Universal Intimates: Skinny B basic and fashion looks.

Hank Spierer, president of Universal/Elena Intimates, is excited to present Skinny B, the company’s new continuing line of medium-to-firm compression shapewear. Included in the introductory collection—which will ship to stores on July 15—are 24 fashion styles and 24 basic styles, with basics available in five different skin tones to match women of all ethnicities. Styles are also available in shades of black, white and pink. Wholesale prices run from $5 to $12, and sizes from S through 3XL. » I want to read more and receive info from Universal

Spanx Amps Up Compression

Spanx has launched the In-Power line of hosiery shapers and sheers offering “mega compression zones, a powerful tummy-taming panel and sleek, cling-free fabrics,” the company’s website reads. The six bottom styles include several high waisted and footless styles retailing for $26 to $38 and available in sizes A through E, which fits women ranging in weight from 95 to 265 Ibs., and ranging in height from 4’10" to 6’0". » I want to read more and receive info from Spanx

Squeem Goes Light

Squeem: Diva body briefer in the Light collection.

Known for its signature firm compression, Squeem is now offering a lighter compression option with the launch of its newest collection, coined Squeem Light. » I want to read more and receive info from Squeem

Biflex Amps Up Branding Initiative

The Long Line Overbra.

With the success of its OverBra launched last May, private label powerhouse Biflex Intimates Group is focusing more of its attention than ever on branded merchandise. » I want to read more and receive info from Biflex

Shapeez To Move To Larger Office

David and Staci Berner of Shapeez at CurveLV in February 2010.

With a reported 235 percent increase in sales last year, Shapeez is moving its corporate offices and distribution facility to an expanded space. The Maryland-based bra and shapewear company has signed a five-year lease to move from 12306 Pissaro Drive, North Patomac to 205 Perry Parkway in the Avenel Business Park facility in Gaithersburg. The new 4,300-square-foot space is double the size of Shapeez current facility. » I want to read more and receive info from Shapeez

Shapeez UnBelievabra Now Patented

Unbelievabra by Shapeez.

It looks like Shapeez is remaining the only producer of anything quite like the Unbelievabra. According to the company, the United States Patent and Trademark Office has issued a U.S. patent for its three-year-old invention. » I want to read more and receive info from Shapeez

Saks Picks Up Sassybax Pretty

Sassybax thong bodysuit in the Pretty collection.

Sassybax Pretty collection of shapewear has hit the shelves at Saks. In honor of the line’s launch at the department store chain, Saks is holding a one-month exclusive with the collection. Amanda Horan Kennedy, founder of Sassybax, designed the line to offer women a combination of pretty design and bodyshaping function. » I want to read more and receive info from Saks

Spanx Adds Simplicity And Men's

Simplicity V Neck Camisole by Spanx.

Following the announcement last June that a men's line was in the works, Spanx has finally unveiled these styles. Included are three men's white cotton compression tops in V neck, crew and tank styles available in sizes S through XXL. Retail prices run from $55 through $58. » I want to read more and receive info from Spanx

Plié Launches Essential Tank

Image of the Control Body by Plie.

Shapewear brand Plié is calling its recently launched Essential Tank “the slimming garment every woman has been waiting for.” The product is available immediately through PlieUSA’s website at a retail price of $63 in sizes S through XL. » I want to read more and receive info from Plié

Julie France Introduces Slip Shaper

High Waist Slip Shaper by Julie France.

According to Julie France Body Shapers, there is nothing quite like its latest innovation on the shapewear marketplace. Emily Wyche, product manager of the company, commented about the product; “With the introduction of the High-Waist Slip Shaper we are filling a void in the markplace; previously this style has not been available with the compression level Julie France Body Shapers offer.” » I want to read more and receive info from Julie France

Shapeez Debuts Lingerie-Inspired Collection

Shapeez new Lacee camisole.

Shapeez is adding some lingerie inspiration to its bra and shapewear line with the debut of its Lacee collection at next month’s CurveNV show. The collection features a medium/firm control camisole with molded underwire cups, adjustable straps and “beautiful” scalloped lace overlay on the cups and hem “so you’ll only need one garment to get the look of two,” the company said. » I want to read more and receive info from Shapeez

Esbelt Brings Brazilian Flare To U.S.

The Bela Vest by Esbelt.

Brazilian bodywear producer Esbelt is bringing its unique approach to shapewear to the U.S. market. The company described itself as offering branded garments that marry firm compression with lightweight material, and styling that combines exotic, classy, elegant and sexy elements. » I want to read more and receive info from Esbelt

Cynthia Rowley Makes Shapewear

Apparel designer Cynthia Rowley has reportedly signed an licensing agreement with United Legwear Co. to make bodywear and shapewear under the Slim by Cynthia Rowley label. The line will launch for next fall. » I want to read more and receive info from United Legwear

Coconut Grove Secures Dreamskin Rights

Coconut Grove Intimates has secured the North American rights to a fabric technology called DreamSkin. According to Cortney Scheiner, vice president of sales and operations for the company, Coconut Grove is developing a line consisting predominantly of shapewear and shaping hosiery using the technology, which it expects to launch by late spring, 2010. She added that the “unique technology” has already seen great success in the UK hosiery markets. » I want to read more and receive info from Coconut Grove

N-Fini Expands Sizes, Adds Retailer

N-Fini has expanded the size range in its shapewear, which previously ran up to a 2XL, and now encompasses sizes S/M through 3XL/4XL. The company continues to manufacturer all products in-house at its Tampa Bay, FL. plant. Styles retail for $55 to $100. » I want to read more and receive info from N-Fini

Spanx Releases Holiday Catalog

Spanx has released its holiday catalog featuring gift-giving suggestions and style recommendations from the company’s assortment of slimming lines, consisting of bodyshapers, shaping hosiery, bras and panties, camis and apparel. Sizes run from S through 3X. » I want to read more and receive info from Spanx

Spanx Releases Holiday Catalog

Spanx has released its holiday catalog featuring gift-giving suggestions and style recommendations from the company’s assortment of slimming lines, consisting of bodyshapers, shaping hosiery, bras and panties, camis and apparel. Sizes run from S through 3X. » I want to read more and receive info from Spanx

Squeem Goes Fashion-Forward

The Fashion Cincher by Squeem.

For the first time in its 10-year history, Squeem Corporation is going in a more fashion-forward direction with the launch of the Fashion Cincher on the U.S. market. The Fashion Cincher—which is already available in Europe—will hit U.S. stores this November, retailing for $59 and running in sizes XS to 2XL. » I want to read more and receive info from Squeem

Julie France Adds To Catalog

Photos from the current Julie France Bodyshapers collection.

Julie France plans to add between three and five new styles to its bodyshapers line, including men’s shapers, a new category for the company. The styles will premier in the company’s next-annual catalog, which will come out in January 2010. Although she is not yet able to release details on the individual styles, Emily Wyche, executive account manager for the company, called them “very novel. We really haven’t seen anything else like them on the market.” » I want to read more and receive info from Julie France

TC Fine Launches “EVEN LESS”

TC Fine Intimates is introducing the EVEN LESS collection of adjustable shapewear for spring 2010, which will ship to stores on 10/25. The collection includes a waistline brief, waistline bike pant, high-waist brief and high-waist pant designed to accommodate women with all torso-lengths. Styles are available in sizes S through 2X at a retail range of $30 to $42. » I want to read more and receive info from TC Fine Intimates

Flirty Adds Shapewear Category


Los Angeles-based Flirty Intimates is expanding beyond its lingerie and sleepwear niche with the recent introduction of its first shapewear line. The shapewear is currently available for purchase, and the company showed it at the recent International Lingerie Show (Sept. 21st through 23rd). Made in Colombia, the approximately 20 bodyshaping suits—which come in shades of black, white and nude—are available in PowerKnit fabric or a latex-based fabric, and run in sizes XS to XXL. Styles made from PowerKnit run slightly higher than those made from the latex fabric. » I want to read more and receive info from Flirty Intimates

New Styles At Spanx

Photo of Tight-End Tights, courtesy of Spanx' website.

Lately it seems like every week there is a new style premiering on Spanx' website. Most recently, the company added shaping hosiery called Patterned Tight-End Tights, which, unlike the brand's usual palette of nude and black, are available in seven colorways including wine; black; ivory; nude; and midnight (navy blue), as well as patterns like floral; chain stripe; birdseye; and picket. Retailing for $28 to $42, the tights are available in sizes A through E. » I want to read more and receive info from Spanx

Sculptz Adds Fashion Colors

For the fall season, Sculptz has added fashion colors to its shaping legwear. In addition to black (A Girl's Best Friend), and brown (Chocoholic), the company has added the red shade Apple Of My Eye, the copper shade All Spiced Up, and the green shade Shaken Not Stirred. Jean P. Vernor, president/CEO of Scupltz, said that the company chose to add these shades for the upcoming season because, “jewel tones are hot for fall." Sizes run from S through XXL at a retail price range of $23 for basic sheers to $40 for leggings. In total, the shaping legwear comes in nine color choices. » I want to read more and receive info from Sculptz

Biflex Launches OverBra at JCPenney


Biflex Intimates Group has launched the OverBra collection, a new shape-enhancing product line set to debut at JCPenney locations this summer following with expansion into additional retailers and venues. » I want to read more and receive info from Biflex

Cass Debuts Sporty Look

Cass Luxury Shapewear - the Crew Neck and the Cross V Neck.

Pennsylvania-based Cass Luxury Shapewear has added two sporty additions to the Cass Collection for Fall 2009: the Crew Neck and the Cross V Neck. » I want to read more and receive info from Cass Luxury Shapewear

Plie Reports Doubled Sales

Shapewear brand Plie reported in a January 6, 2009 press release that sales for their Bodies shapewear line had “virtually doubled” in 2008. » I want to read more and receive info from Plie

Sassybax Continues To Invest In Marketing

Sassybax isn't letting the poor economy stop them from investing in marketing, according to president and founder Amanda Horan Kennedy. » I want to read more and receive info from Sassybax

Shapeez Enters Canada, Intros New Shaper

Shapewear company Shapeez has entered the Canadian market through an agreement with ACS Intimate Apparel. » I want to read more and receive info from Shapeez

Shapeez Enters Canada, Intros New Shaper

Shapewear company Shapeez has entered the Canadian market through an agreement with ACS Intimate Apparel. » I want to read more and receive info from The Unbelievabra

Lytess Poised For U.S. Expansion

Lytess is not shapewear. With embedded active ingredients that firm the skin, it's more aptly called shaping wear. » I want to read more and receive info from Lytess

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