Tom Berry has been named the new CEO of SAXX, men’s underwear, succeeding Wendy Bennison, who will remain in the business to facilitate a transition period before joining the board of directors in April 2024. » I want to read more and receive info from SAXX
Skims announced the launch of a new Skims Mens collection, which includes “technically constructed briefs and ultra-soft boxers” and “the most comfortable tanks and tees ever.” » I want to read more and receive info from Skims
Tommy John named Cheryl Abel-Hodges as its new CEO. Formerly she had served as CEO at Calvin Klein. She will work with “brand founders, Tom Patterson and Erin Fujimoto to build the Tommy John brand through continued wholesale expansion and product innovation.” » I want to read more and receive info from Tommy John
Wood Underwear launched its Wet Wood men’s swimwear collection during Miami’s swim week. The capsule is a collaboration with Voglia Swimwear and its “Oh Honey” women’s offering. » I want to read more and receive info from Wood Underwear
Wood Underwear, the men’s brand launched over a decade ago, is introducing a series of geometric interlock prints in its full range of underwear styles for Spring/Summer 23. Colors include purples and blues with fashion contrast trims. » I want to read more and receive info from Wood Underwear
An online men’s underwear and swim brand, which manufactures all of its apparel in the U.S., is for sale. Highly profitable and decades in business. Contact Nick Monjo at Nick@fmmg.com, or (917) 602 9430 for information. » I want to read more and receive info from men’s underwear brand
Separatec, a men’s underwear firm that offers “proprietary Dual Pouch technology,” has “introduced its summer collection of sports underwear “that features superior quick-dry fabrics.” » I want to read more and receive info from Separatec
Wood Underwear is adding new lounge pants and hoodies, as well as “a range of new colorways,” to its men’s underwear collection for FW22. » I want to read more and receive info from Wood Underwear
Manscaped, the men’s grooming company, has launched a new underwear collection, Boxers 2.0, “an upgrade” to its existing underpants collection. » I want to read more and receive info from Manscaped
Pair of Thieves, the men’s sock, underwear and undershirt company, has launched a licensed collection of Major League Baseball underpants. » I want to read more and receive info from Pair of Thieves
Wood Underwear, the men’s brand the sells in a wide variety of retail shops, including women’s lingerie shops, has entered SS22 with new styles, colors and expanded sourcing to offer customers more options than ever before. » I want to read more and receive info from Wood Underwear
Wood Underwear launched a decade ago, and we’ve kept in touch ever since. BODY publisher Nick Monjo interviewed founder Teressa Zimmerman about the journey so far. » I want to read more and receive info from Wood Underwear
Hanes has just made an important move into the men’s pouch underwear space with its inexpensive Comfort Flex Fit Total Support PouchBoxer Briefs, which it is offering “with three-packs starting at $16.98.” » I want to read more and receive info from Hanes
Wood Underwear has introduced a new version of its popular biker brief. » I want to read more and receive info from Wood Underwear
Perseus Underwear has just launched Andromeda, its latest collection of men’s underwear. Founded in 2017, the brand releases a new line every July. » I want to read more and receive info from Perseus
With the advent of the pandemic men’s undergarment producer Wood Underwear has found new ways to keep its business moving forward and help stores sell more product over the internet. In this interview BODY publisher Nick Monjo asked owner Terresa Zimmerman about these recent efforts. » I want to read more and receive info from Wood Underwear
“Ambassador 1867,” a Danish men’s robe and sleepwear company, is coming to Curve in February. It will be the first U.S. trade show appearance for the brand, which currently has no North American retailers. » I want to read more and receive info from Ambassador 1867
Walking Jack is a new men’s underwear brand. BODY associate publisher interviewed the company’s Thanos Giagtzis. Contact for the brand is info@walkingjack.com, +302310403493’ » I want to read more and receive info from Walking Jack
Wood Underwear will introduce in 2020, a knit boxer short and a tank style undershirt. » I want to read more and receive info from Wood Underwear
BODY publisher, Nick Monjo first met Terresa Zimmerman, CEO and founder Wood Underwear, as she launched her brand at a Las Vegas trade show. Since then the company has grown steadily. Here she explains how the company developed and where it’s going next. » I want to read more and receive info from Wood Underwear
Wood Underwear’s recently launched premium mass label, Wood Works, is now offering its larger retail clients “exclusivity and customization of color palettes and more,” according to Terresa Zimmerman, CEO and founder of the men’s undergarment specialist. » I want to read more and receive info from Wood Underwear
Wood Underwear CEO and founder Terresa Zimmerman explained that solid colors put men’s Wood Underwear “on the map,” are the “core of its business” and will continue to be a big part of its newest collection. » I want to read more and receive info from Wood Underwear
Nic Tailor has just launched what it claims is “the first-ever custom fit underwear for men that addresses the nearly universal problem of ill-fitting undergarments.” » I want to read more and receive info from Nic Tailor
PVH has entered into a licensing agreement with Nike, Inc. “for the design, sourcing, marketing and worldwide distribution of Nike-branded men’s underwear.” » I want to read more and receive info from PVH
Wood Underwear just launched a “secondary line,” Wood Works, “a basics collection for mass retail,” according to Terresa Zimmerman, CEO and founder. » I want to read more and receive info from Wood Underwear
Nth Degree Underwear is a new men’s underwear brand from Canada. BODY publisher Nick Monjo interviewed the company’s Marin McGinnis after visiting the booth at the MAGIC Show in Las Vegas in February. » I want to read more and receive info from Nth Degree
Wood Underwear has introduced a new Fall Winter collection featuring “a new rich, brown centered palette in a solid Walnut, a classic in Chestnut Checkers, Arbor Blitz striped panes and Maple Herringbone prints,” according to owner Terresa Zimmerman. » I want to read more and receive info from Wood Underwear
National Mill Industry has signed a license to produce Members Only underwear, sleepwear and loungewear for men and women according to the company’s Joseph Cohen. » I want to read more and receive info from National Mill Industry
Wood Underwear has introduced a new collection of jock straps which will be shipping to retailers soon. » I want to read more and receive info from Wood Underwear
Morro Capital, a Miami-based menswear group, has acquired the JOCKO apparel brand. The athletic label was founded in Los Angeles 25 years ago by Michael Lee. » I want to read more and receive info from JOCKO
Wood Underwear has introduced a new collection for spring summer 2019 “with confetti inspired vibrant colors and prints,” according to founder Terresa Zimmerman. » I want to read more and receive info from Wood Underwear
Raveware, the sister brand to Starline, is launching a new line of “bondage inspired play wear for men,” according to CEO John Wiltgen. » I want to read more and receive info from Raveware
Delta Galil is planning to acquire Eminence SAS, which owns a prominent French men’s underwear label, a group with 2017 sales of approximately 99.0 million euros (about $117 million at current exchange rates). » I want to read more and receive info from Delta Galil
Malebasics Underwear, a growing collection of men’s underwear, exhibited at the recent New International Lingerie Show, and plans to expand its collection in 2018. » I want to read more and receive info from Malebasics
Perseus, the new a men’s underwear line launched last year, is expanding with a variety of bold, colorful styles. The firm takes its name from the Greek hero of legend, who beheaded the Gorgon Medusa and founded Mycenae. » I want to read more and receive info from Perseus
Adding to the growing number of men’s underwear styles that feature some sort of a pouch, Hanes has launched “premium Comfort Flex Fit men’s boxer briefs.” » I want to read more and receive info from Hanes
Perseus is a men’s underwear line, first available online in July, 2017, that will be showing at Curve in New York. Based in Texas, it is now selling in brick and mortar stores. » I want to read more and receive info from Perseus
Naked Brand Group sales improved during its latest quarter, but it reported a striking drop in department store sales, continued to lose money and surprised with a significant shift away from the men’s side of the underwear business. » I want to read more and receive info from Naked Brand Group
Wood Underwear is shipping a new long underwear collection that includes a mock turtleneck. » I want to read more and receive info from Wood Underwear
Canada-based 2UNDR has just introduced a collection of licensed National Collegiate Athletic Association underwear for men. » I want to read more and receive info from 2UNDR
Wood Underwear has added three new windowpane prints in jewel tones on grey grounding for Spring/Summer 2018. The designs are featured on five men’s styles. » I want to read more and receive info from Wood Underwear
Wood Underwear has added two new prints for spring in a “mix of blues,” according to founder Terresa Zimmerman. The new designs are Wet Wood and Blue Warp, “a fresh take on Wood’s very popular custom “camo” and Striate lines.” » I want to read more and receive info from Wood Underwear
A recent article on the Wall Street Journal website reported, “Andrew Christian, the founder and head designer of his eponymous men’s underwear company, has listed his homes in Los Angeles, and Key West, Florida, for $4.199 million and $1.265 million respectively, according to property listings.” » I want to read more and receive info from Andrew Christian
ROunderwear has just introduced a new men’s underwear design that includes its “Butt Lift Technology.” » I want to read more and receive info from ROunderwear
ROunderwear is finding success in the men’s underwear market with a surprising innovation: padded buttocks. » I want to read more and receive info from ROunderwear
Wood, the men’s underwear brand, is reporting success with its SS17 Blues Collection. The line includes “Carolina Blue solid and Wet Wood and Warped Wood prints,” according to founder Terresa Zimmerman. » I want to read more and receive info from Wood Underwear
Wood Underwear hired Michael Topliss as its head of global sales. Previously Topliss has worked at several men’s underwear firms including UFM; Saxx, where he was general manager; and Pullin, where he led North American sales. » I want to read more and receive info from Wood Underwear
American Eagle Outfitters has “pledged” to “forgo retouching its male models in its underwear and swim images beginning Holiday 2016.” » I want to read more and receive info from American Eagle Outfitters
Marco Morante, a costume designer, started Marco Marco as a men’s underwear brand two years ago, and at Project in February added swimwear retailing for $65 to $75. » I want to read more and receive info from Marco Marco
Danny Miami is a new men’s underwear and swimwear brand that was exhibiting at the Project show in February. The brand, which launched last year in July, sells off its own website and was at the show looking to add stores. » I want to read more and receive info from Danny Miami
Naked Brand Group, Inc., the underwear, lingerie and apparel firm headed by Carole Hochman, announced that its men’s underwear collections are now available at “select” Dillard’s and Bloomingdale’s department stores as well as at Dillards.com and Bloomingdales.com. » I want to read more and receive info from Naked Brand Group
UFM Underwear for Men is expanding. The company, which features a unique drawstring pouch, has added new colors, a 9 inch boxer brief style and additional sizing for big and tall customers. » I want to read more and receive info from UFM Underwear for Men
For SS16 Wood Underwear has introduced two new Henley shirts, long and short sleeve versions, in a variety of colors, including four new heather color fabrics. » I want to read more and receive info from Wood Underwear
Underwear brand Tommy John has introduced Air, what it calls “the lightest men’s underwear ever created.” The launch comes shortly after the company’s film campaign “The Big Adjustment,” in which a variety of men startle a variety of women who catch them attempting to adjust their apparently uncomfortable underwear — while wearing outer clothing. » I want to read more and receive info from Tommy John
Beastmode, a casual apparel brand from NFL player Marshawn Lynch, “has entered into a partnership with high-end underwear company, PSD, to develop a collection of co-branded products initially designed for men,” according to a joint statement. » I want to read more and receive info from PSD Underwear
Miami HEAT basketball player Dwyane Wade has signed a licensing agreement with Naked Brand Group, will join its advisory board and will serve as creative director for a collection of men’s and boy’s innerwear to launch in 2016. » I want to read more and receive info from Naked Brand Group
Wood Underwear is now shipping the men’s Striate collection it announced last fall. According to the firm the line has already “sold well.” » I want to read more and receive info from Wood Underwear
Wood Underwear has again expanded its product line, now adding “super comfy lounge/sleepwear” with pockets and drawstrings. » I want to read more and receive info from Wood Underwear
Underwear For Men (UFM), a recent start-up offering two styles of men’s supportive underwear, has a new owner, John Polidan. » I want to read more and receive info from UFM Underwear
Calvin Klein, Inc. has hired Justin Bieber, along with Dutch model Lara Stone, for its spring 2015 underwear and jeans “global multi-media advertising campaign.” » I want to read more and receive info from Calvin Klein
The Tommy Hilfiger Group, a subsidiary of PVH Corp. has signed tennis star Rafael Nadal as its “global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in Fall 2015,” according to a company statement. » I want to read more and receive info from Tommy Hilfiger
Blackspade, a brand from a leading Turkish maker of underwear and other apparel, launched in the U.S. in February 2014 and has already sold into a wide variety of stores. Expectations are high for further expansion in 2015. » I want to read more and receive info from Blackspade
Wood Underwear, LLC, has added “XXL sizes” to “select styles and colors” in its existing line of men’s under garments, including boxer briefs and loungewear and in such colors as black, heather grey and navy.” » I want to read more and receive info from Wood Underwear
Delta Galil showed, for the first time, its Spring/Summer 2015 Lacoste men’s underwear and loungewear line at the recent Project Show in Las Vegas in August. Last fall the company announced it had signed a five year global licensing deal to design, produce and distribute men’s underwear, sleepwear and loungewear for the brand (BODY 10/8/2013). » I want to read more and receive info from Delta Galil
Wood Underwear has just introduced its Spring 2015 men’s underwear collection: the “Striate” line, focusing on colorful stripes. » I want to read more and receive info from Wood Underwear
Men’s apparel designer Robert Graham has signed a license with Majestic International for men’s underwear and loungewear to launch in the fall of 2015. » I want to read more and receive info from Majestic International
Wood Underwear is introducing custom camouflage prints for the fall/winter 2014 season in five classic men’s undergarment styles made with premium, natural fabrics. » I want to read more and receive info from Wood
Collected Threads Inc. reported that it successfully raised funds to move forward with the rollout of its revolutionary men’s undershirt line, designed to be completely invisible underneath work, casual or club attire. » I want to read more and receive info from Collected Threads
California- and Australia-based men’s brand Croota has announced the re-release of two popular underwear ranges along with the spring 2014 roll out of new products. » I want to read more and receive info from Croota
California-based men’s brand Wood Underwear has developed three new custom camouflage prints for the fall/winter 2014 season, and will be manufacturing the new styles with an additional wood-based material, keeping true to the company’s name. » I want to read more and receive info from Wood
Mack Weldon, (www.mackweldon.com), a New York-based firm that sells men’s underwear, T-shirts and socks, has launched its “Silver” collection made from a fabric that combines pure silver, pima cotton and Lycra. » I want to read more and receive info from Mack Weldon
Global retailer H&M is launching its spring campaign for its popular David Beckham Bodywear line with an interactive Super Bowl commercial featuring the world-renowned athlete and style icon. » I want to read more and receive info from Beckham Bodywear
Quality men’s underwear line Tani, which has over 300 branded stores in China and distribution in more than 20 countries worldwide, has launched Tani USA, bringing its innovative styles to American consumers. » I want to read more and receive info from Tani
California-based men’s intimate apparel band Envy Menswear is experiencing an increased interest in its “enhancement pockets,” contoured front pouches available in select styles that support and enhance the male anatomy. » I want to read more and receive info from Envy
Freshpair.com, one the largest intimate apparel e-tailers in the United States, has inked a deal to feature U.S. online debut of men’s underwear line CR7, a collection by Portuguese soccer player and heartthrob Cristiano Ronaldo. » I want to read more and receive info from Cristiano Ronaldo
Delta Galil has signed a five year global licensing deal with Lacoste to design, produce and distribute a line of men’s underwear, sleepwear and loungewear, according to a company announcement. The collection will launch for spring, 2015 and “will be sold in Lacoste boutiques, across the brand’s selective distribution network and in specialist stores.” » I want to read more and receive info from Delta Galil
Gin & Tonic LLC, a division of manufacturer Ezrasons Inc., has signed an agreement with Xcel Brands Inc. giving Ezrasons the license to make and distribute Isaac Mizrahi Sport brand women’s athletic and performance apparel and men’s underwear. » I want to read more and receive info from Ezrasons
Men’s underwear brand Wood Underwear is expanding its popular Hermosa Beach collection with two new brief styles, new loungewear items and adding white to its classic color lineup. » I want to read more and receive info from Wood
Wood, the men’s underwear firm launched at the beginning of 2012, continues to expand, adding new styles and colors to its collection. » I want to read more and receive info from Wood
Nir Zilberman, founder and managing director of Man Trends Agency and owner of LA Jock retail stores, is expanding his February 15-17 “What’s Next?” men’s underwear, athletic wear and swimwear show, to the delight of buyers and business owners looking for a quality change in the industry. At least 13 menswear brands will be shown, including ES Collection swimwear (pictured here), Addicted, Teamm8, Stud, Diesel, Sauvage, Timoteo, Tribe, Freedom Reigns, Cellblock 13, Go Softwear, American Jock, and Ristefsky Macheda. » I want to read more and receive info from Man Trends Agency
Mundo Unico has introduced a new Volcano line of men’s underwear, containing 40 new styles as well as two new swim briefs. “This collection is hot, hot, hot and will sizzle your body with sexy, fun and eye catching designs,” wrote general manager Olga Lucia Oggioni in a recent e-mail message. The bold, bright Colombian-made brand is handled in the U.S. from offices in Miami. » I want to read more and receive info from Unico
bruno banani’s spring/summer 2013 men’s underwear and swimwear draws inspiration from Brazilian colors and prints. The men’s underwear (see next article for more on the swim collection) is offered in three separate collections. “From October 2012 to April 2013, bruno banani will be bringing new passion and joie de vivre into stores each month with various color-intensive ranges,” according to the firm. » I want to read more and receive info from Bruno Banani
Michael Kleinmann, former president of the online intimate apparel retailer Freshpair, has launched a blog called The Underwear Expert. Kleinmann is using his expertise in the intimate apparel industry to offer an "authoritative opinion on the men’s underwear industry" for both consumers and industry professionals. Kleinmann said, “11 years ago I made it a mission to bring more recognition to the underwear industry; with events like National Underwear Day this happened in a very real way. Now, I’d like to take things to the next level.” » I want to read more and receive info from The Underwear Expert
Following up a debut collection consisting of classic black and white styles, Denver-based men’s underwear brand Maclovia has released a number of colorful, fashionable new looks. » I want to read more and receive info from Maclovia
Colombian men’s swimwear and underwear producer Mundo Unico is ringing in 2012 with new fun, sexy swimwear looks. » I want to read more and receive info from Unico
Brazilian company BoyRio, known primarily for its men’s swimwear line, has debuted a number of fitted men’s underwear styles for 2012. » I want to read more and receive info from BoyRio
For autumn/winter 2012-2013, avant garde men’s underwear brand Manstore has unveiled three new lines that blend fetish elements with comfortable basics. » I want to read more and receive info from Premium Activewear AG
Olaf Benz, a brand focused on men’s underwear, swimwear and sleepwear, has introduced five new color trends for autumn/winter 2012-2013. » I want to read more and receive info from Premium Activewear AG
Knock out! Panties founder and C.E.O. Angela Newnam has announced that the brand is expanding into men’s underwear products. » I want to read more and receive info from Knock Out
Mario Lopez has unveiled RatedM, a men’s underwear line that marks the television personality and actor’s first foray into apparel. » I want to read more and receive info from RatedM
Underwear Station, Inc. announced it will take over the distribution of the Obviously for Men underwear brand in North America and Europe starting in 2012. » I want to read more and receive info from Underwear Station
Nir Zilberman, founder and managing director of Man Trends Agency and owner of LA Jock retail stores, has opened a full-service showroom specializing in men’s underwear, swimwear, activewear, basics, shoes and accessories. » I want to read more and receive info from Man Trends Agency
Bracli, maker of the original pearl thong for women, is no stranger to expanding its signature collection. Thongs with double strands of pearls as well as black pearls are available — and now, the intimate apparel company has released a pearl thong for men. » I want to read more and receive info from Bracli
Julie France Body Shapers, a division of Georgia-based dance and fitness apparel manufacturer Eurotard, has unveiled a men’s shaping performance shirt. » I want to read more and receive info from Julie France
Colombia-based men’s underwear producer Mundo Unico has unveiled Jewels, its winter 2011 collection. » I want to read more and receive info from Unico
Fashion designer Michael Kors is launching a menswear line that includes underwear, sleepwear and loungewear. » I want to read more and receive info from Michael Kors
Menswear manufacturer Jack Adams has introduced the Army Fly Jock Brief, a revolutionary underwear design that combines the best elements of a jockstrap and a brief. » I want to read more and receive info from Jack Adams
Los Angeles-based brand Serpantz allows men to show their wild side with fun, sexy animal-print briefs. » I want to read more and receive info from Serpantz
Men’s underwear brand Mundo Unico offers a behind-the-scenes look at the photo shoot for its 2011 collections. » I want to read more and receive info from Unico
Colorado-based Baskit, a men’s underwear, swimwear and activewear brand, is set to introduce its fall 2011 collections over the next few months. » I want to read more and receive info from Baskit
Colombian men’s apparel producer Mundo Unico’s latest underwear collection, Identidad, is scheduled to hit stores in October 2011. » I want to read more and receive info from Unico
Canada-based Saxx Underwear Co.’s styles provide unique comfort and support for men tired of the discomfort that can come with other underwear brands. » I want to read more and receive info from Saxx Underwear Co.
Northridge, Calif.-based Raveware Lingerie recently released a boxed men’s line. » I want to read more and receive info from Raveware
MaleBasics Corp. has paired with Canada-based company Priape Wear to become the exclusive distributor of Priape’s wholesale athletic jocks for U.S. and European markets. » I want to read more and receive info from MaleBasics
Leonisa, a Colombian manufacturer of intimate apparel including lingerie, shapewear and swimwear, has expanded its men’s line with new undergarments that offer support, control and enhancement. » I want to read more and receive info from Leonisa
Sarge Logan, best known as an adult performer for Los Angeles-based Hollywood Men, modeled Electric Lingerie styles from the company’s Blue Line of men’s underwear at last month’s International Lingerie Show (ILS). » I want to read more and receive info from Electric
Strong sales in underwear, socks and other basics categories fueled a 3.3 percent gain in the men’s apparel market during 2010, beating out the 3 percent gain in women’s apparel and the 1.9 percent total apparel market jump, the NPD Group Inc. found in a new report. » I want to read more and receive info from NPD
Unico is following up on last year’s futuristic theme, Evolution, with its 2011 design concept, Eternal. » I want to read more and receive info from Unico
Beyond Loungewear, a maker of men’s loungewear wholesaling for $8 to $22, built upon last year’s collection by introducing similar silhouettes in new, comfort-driven fabrics for 2011. » I want to read more and receive info from Beyond Loungewear
In a departure from its crotch-enhancing line announced last fall, Aussiebum is aiming for straightforward masculinity with its new brief, called Man. » I want to read more and receive info from Aussiebum
Rhonda Shear Intimates is bringing the silky touch of its Butterknit fabric to men. As part of the 2011 collection, the brand has added the Butter-Me-Up range for men to its D-lites collection. » I want to read more and receive info from Shear Enterprises
Andrew Christian Inc. says it is combating shrinkage related to the winter cold with its new line of crotch-enhancing underwear. » I want to read more and receive info from Andrew Christian
Electric Lingerie has introduced the Blue line of sexy men’s underwear, which will ship to stores on January 30. Check out looks from the line by clicking on the "For More Information" tab! » I want to read more and receive info from Electric
Eco2wear, the company behind the Woodiees men's underwear brand, is ready to hit the national market. » I want to read more and receive info from Woodiees
MaleBasics doesn’t think that men should be excluded from the holiday gift-giving season, at least when it comes to lingerie. » I want to read more and receive info from MaleBasics
Since adding Doreanse from Turkey last month, Pablo Manzur, owner of men’s underwear e-commerce website Audace.com, has been impressed with his customer response. » I want to read more and receive info from Audace
Andrew Christian is deepening his stake in retail with the opening of his first activewear boutique, marking the designer’s fourth store since opening his flagship in May. » I want to read more and receive info from Andrew Christian
Aussiebum is helping men fake even greater assets this fall. » I want to read more and receive info from Aussiebum
Saxx Men’s Underwear has hired Michael Topliss as North America sales manager; a position previously held by Howard Bass, who is no longer with the company. The Canadian brand can be found in stores throughout Canada and the United States, including Skivvies in Dallas, Tex. and The Den in Carlsbad, Calif. » I want to read more and receive info from Saxx
On September 24, BoyRio invited consumers to San Diego-based men’s store House Boi to celebrate the in-store launch of its latest underwear styles. David Laing, president and owner of the Brazilian-inspired men’s underwear and swimwear brand, estimated that over 100 guests stopped in for underwear giveaways, Mardi Gras beads and Svedka vodka drinks. » I want to read more and receive info from BoyRio
Elan Rofé, owner of Electric Lingerie, as well as the company that already holds the worldwide license to produce Hustler Lingerie, will expand, as of October 1, his relationship with Hustler to include the worldwide license for men’s underwear and a wide range of women’s footwear. » I want to read more and receive info from Hustler
Unico continued to design based on its 2010 futuristic theme with its new collection, called Evolution and encompassing just over 90 styles. » I want to read more and receive info from Unico
XGen announced that it has signed a deal with Great Deals Distribution to provide the Private Prestige Underwear (PPU) line of men’s underwear to the United States. » I want to read more and receive info from XGen
Tim Tebow, a quarterback with the NFL’s Denver Broncos team, is the new spokesperson for Jockey. Jockey International, Inc. reported that Tebow has signed a multi-year contract to represent the label in a number of platforms including catalog, television, print advertisements and the Jockey website. » I want to read more and receive info from Jockey
In business for four years in Australia, but showing for the first time in the United States at this August’s CurveNV in Las Vegas, is a men’s underwear brand with the somewhat startling, although perfectly descriptive, name of Cocksox. » I want to read more and receive info from Cocksox
Unico has launched five board shorts in time for the hot rays of summer, all wholesaling for $23 and available in sizes S through XL. According to Olga Oggioni, general manager of Unico’s U.S. distribution office, the board shorts have been selling incredibly well. Retailers including Mensuas.com, Male Uwear in Houston, Tex. and the Poster Hut in Atlanta, GA. have picked them up, as well clients in Hong Kong and Japan. » I want to read more and receive info from Unico
This spring, Nir Zilberman shared with BODY that he was planning to expand his men’s retail concept, and now the expansion has begun. With the goal of catapulting his company into the global market, Zilberman, originally from Israel, has launched the e-tail store LAJock.com, and has changed the name of his three retail stores, all located in Los Angeles’ West Hollywood neighborhood, to LA Jock fro » I want to read more and receive info from La Jock
Hanes is addressing the male consumer’s desire for non-pinching underwear. Hanesbrand’s flagship label has developed the Comfort Flex waistband, which it is rolling out in all branded briefs, boxers and boxer briefs. The company claims that the new waistband does not bind or pinch, which consumer research has indicated are prime concerns for men in regards to their underwear. » I want to read more and receive info from Hanes Brands
AussieBum may have introduced the market to the latest eco-friendly fabrication. The Australian men’s underwear company has launched the Banana Range, consisting of two styles made from fiber from the bark of the banana plant blended with organic cotton. The range includes a brief retailing for $25.07 and a hipster retailing for $27.42, with both styles available exclusively in white. They are produced in Australia. » I want to read more and receive info from Aussiebum
GoldToeMoretz, producer of Gold Toe socks, is launching its first line of men’s underwear. Gold Toe underwear will hit national chain and department stores nationwide for this back-to-school season. The debut collection’s six styles consist of a crew neck; V-neck; athletic tank; brief; boxer brief; and woven boxer available in sizes M through XXL. » I want to read more and receive info from Gold Toe
Todd and Terry has taken its signature retro styling to the beach. The Australian brand, best known for its men’s underwear, has launched a swimwear range, available for immediate purchase through the company’s new direct-to-consumer online store for a retail range of $49 to $64 in sizes S through XL. Orders will ship to retailers by the end of June. » I want to read more and receive info from Todd and Terry
World Cup fans can now root for their favorite team under their clothes. Calvin Klein is currently selling its X Global collection, consisting of men’s low-rise trunks printed with this year’s participating countries’ names and coordinating colors. » I want to read more and receive info from Calvin Klein
Joseph Wang, a nano-engineering professor at the University of California San Diego, has broken new ground in the intimate apparel field with underwear designed to save lives. » I want to read more and receive info from X
Alfons Kreuzer, stylist for German brand Olaf Benz, summed up its spring/summer 2011 underwear silhouettes by saying “things are looking up again!” » I want to read more and receive info from Olaf Benz
Unico is gearing up to ship its new Explorers collection on June 14th, consisting of more than 60 pieces. As previously reported in BODY, Explorers marks the first collection in the company’s 2010 theme, Unico Future. Wholesale prices run from $8.50 to $17. » I want to read more and receive info from Unico
Unico has launched five board shorts in time for the hot rays of summer, all wholesaling for $23 and available in sizes S through XL. According to Olga Oggioni, general manager of Unico’s U.S. distribution office, the board shorts have been selling incredibly well. In the few weeks since the company launched them, retailers including Mensuas.com, Male Uwear in Houston, Tex. and the Poster Hut in Atlanta, GA. have picked them up, as well clients in Hong Kong and Japan. » I want to read more and receive info from Unico
Andrew Christian has entered the retail market. The designer of men’s underwear has opened a flagship store in West Hollywood, Calif, which will host its Grand Opening Party from 8pm to 11pm tomorrow (Saturday, May 29). Partygoers will receive 25 percent off any purchase. » I want to read more and receive info from Andrew Christian
Ann-Sofie Johansson, creative director of H&M, said about menswear trends for this summer, “I want to see an urban, relaxed, pretty look.” The company worked within this framework while designing its men’s swimwear line for the season, which it described as channeling the 1960’s with preppy checks and colors, as well as shorts inspired by marine life. Styles retail for approximately $12.95 to $24.95. » I want to read more and receive info from X
Fantasy Lingerie, best known for its sexy women’s lingerie, is expanding its men’s selection. The California-based company has launched the Black Box collection of men’s underwear to complement its Excite men’s collection, which Mike Savage, president/owner of the company, called best selling. The line’s 50 introductory styles wholesale for $3.50 to $6 and run in One-Size-Fits-Most (O/S). After its initial launch this summer, Fantasy will add new items to the line each quarter. » I want to read more and receive info from Fantasy
MaleBasics thinks men should be able to have fun with lingerie too. The designer and retailer of men’s underwear has launched its first line of men’s lingerie, wholesaling for $6 to $8 and available in sizes S/M and L/XL. Retailers who have picked it up include Erogenos.com, Skivvies in Dallas, Tex. and UnderGear.com. The line includes 11 styles including lace boxers and jockstraps; mini shorts; microfiber thongs; and g-strings. » I want to read more and receive info from MaleBasics
Equmen has hired Alister McColl as chief executive officer as part of its growth strategy. From 2005 to 2008 McColl was an executive with Skins, an Australian sports apparel company. According to Equmen, during that three-year period he was instrumental in growing Skins from a sub-$1 million brand to a $40 million-plus brand through a mix of marketing tactics, product extensions and international expansion strategies. » I want to read more and receive info from Equmen
Frank Dandy Superwear sees U.S. expansion as its next logical step. The Swedish company—well known in northern Europe and Australia, primarily for its trademarked, edgy men’s underwear—has selected Marietta, Georgia-based Kingston Lounge Now, LLC (KLN) as its exclusive distributor in the United States. » I want to read more and receive info from Frank Dandy
Despite Lee Alexander McQueen’s shocking death on February 11, 2010, the Alexander McQueen label is continuing his legacy. Alexander McQueen is launching its first men’s underwear collection for Autumn/Winter 2010, which the British designer was working on before his death. The collection is being produced and distributed under a license from Albisetti, an Italian intimate apparel company. It will available starting in June at a retail price range of £35 for a basic boxer to £370 for a silk jacquard pajama set, equivalent to approximately $54 to $569 at the current exchange rate. » I want to read more and receive info from Alexander McQueen
Tommy Bahama has signed a licensing agreement with Carole Hochman Design Group to manufacturer and market a line of men’s underwear, loungewear, sleepwear and robes. Hitting Tommy Bahama stores and other retailers nationwide for the holiday 2010 season, styles will retail from $19.95 for boxers to $98 for robes. » I want to read more and receive info from Carole Hochman
Tommy Bahama has signed a licensing agreement with Carole Hochman Design Group to manufacturer and market a line of men’s underwear, loungewear, sleepwear and robes. Hitting Tommy Bahama stores and other retailers nationwide for the holiday 2010 season, styles will retail from $19.95 for boxers to $98 for robes. » I want to read more and receive info from Tommy Bahama
Timoteo is building on a reported successful entrance into the underwear business with its new Formula One Racing-inspired underwear collection, coined Timoteo Sport. Set to ship between May 1st and May 28th, the four-piece collection includes the preexisting Super Low Brief, as well as the three new styles of the Scout Square Cut, which the company said; “borrows the basic body of our original boxer brief but features a shorter length;” the Sprinter Thong; and the Athlete New Jock Strap. Styles retail from $19 to $26. As with all of Timoteo’s underwear, they are available in sizes S through XL. » I want to read more and receive info from Timoteo
At this April’s ILS, Male Power will unveil a number of spring and summer collections, including the new Cotton Lycra Wings, which vice president of the company Marybeth Onken reported, “we’re confident […] will be a huge hit with retailers." Set to ship by late May, Cotton Lycra Wings encompasses six styles including three with pouch enhancers, all available in black, white and red colorways. » I want to read more and receive info from Male Power
Jockey is offering the athletic man more options with its Sport Performance platform, a new category for the company dedicated to performance wear. » I want to read more and receive info from Jockey
Honey's Place, an adult novelty distributor that has recently delved into the sexy lingerie market, now carries Male Power's newest collections including Skyview, Tatto, Rubber and Stretch Net. This is a natural progression for Honey's Place, as it began carrying Magic Silk, the sister brand of Male Power, upon its fall 2009 entrance into the lingerie market. » I want to read more and receive info from Honeys Place
Eddie R. Betesh, chief executive officer and president of Brief Underneath, believes that his company has designed and created the newest underwear silhouette to hit the men’s basic underwear market. » I want to read more and receive info from Brief Underneath
Unico has wrapped up the previous year with the launch of its third and final men’s underwear and swimwear line under the Mundo Natural theme, coined Mundo Natural 3. Inspired by the environmental diversity of Australia, the 45-plus styles encompass a palette of “tranquil aquas, fiery yellows and fun animal prints,” as well as the brand’s classic designs. Wholesale prices range from $8.50 for a bikini to $20 for a swimwear short. The collection hit stores this month. » I want to read more and receive info from Unico
It isn’t just women who want some help achieving a slimmer a silhouette, or so says Atlanta-based Julie France Body Shapers. The shapewear brand has made its debut in the men’s market with the launch of its Ultimate Body Sculptor T-shirt designed exclusively for the male physique. The company will exhibit the product, along with the rest of its line, at this February’s CurveNY and CurveNV shows. Running in sizes S through XL, the shaping T-shirt runs at a suggested retail price of $62. » I want to read more and receive info from Julie France
Hanes has introduced its first dyed V-Neck underwear T-shirts for men in shades of black, navy and gray, previously offered exclusively in white. Known for its classic, basic styling, Hanes has recently delved into the color arena with its men's underwear shirts, first by offering dyed underwear T-shirts in crew collar and sleeveless tank styles. The new dyed V-Necks hit mass merchandise stores on Black Friday (November 27th, 2009) at a suggested retail range of $2.50 to $5 per shirt. The shirts will expand to mid-tier department stores shortly, the company reported. » I want to read more and receive info from Hanes
Jason Sutherland, founder and former CEO of Ginch Gonch, has launched the holiday collection “I Love…” under his new brand, Piss & Vinegar. In addition to this brand, Sutherland also showed two other new brands of men’s underwear, Dick & Jane and Expose, at this September’s POOL tradeshow in Las Vegas. » I want to read more and receive info from Sutherland
For a brand so new to the U.S. market, Todd and Terry has already made an impressive amount of headway in the department store market. At the February 2009 MAGIC show—the company’s first time exhibiting in the U.S.—a Nordstrom buyer picked up the men’s underwear and swimwear brand, which hit three of the retailer’s full-line stores in Los Angeles, Seattle and North Carolina last spring. According to John Ioannou, co-owner of the two-year-old Australian company, Nordstrom recently re-ordered the brand for four of its stores. Todd and Terry merchandise can also be found at specialty stores including Skivvies in Dallas, Tex; LASC in Los Angeles, Calif; Conquette in New York City; De Marchin in New York State; and Injeanious in San Francisco, Calif; among others. » I want to read more and receive info from Todd and Terry
Men’s intimates brand Male Power has launched the Skulls collections featuring new skull-embellished prints. Included is the Skull Emblem Collection, the Mesh Collection and the Lycra Collection with a total of nine styles overall. Sizes run from S through XL, and thongs running in sizes S/M and L/XL. The collections are available for early November shipment, but early production runs went out to select accounts just in time for the Halloween season. » I want to read more and receive info from Male Power
Mundo Natural 2, the latest collection of nature-inspired men's underwear by Unico, hit stores this October. The collection includes 23 new men’s underwear designs including trunks and briefs wholesaling between $5.50 to $10.50 and retailing for $14 to $26. » I want to read more and receive info from Mundo Natural 2
Mundo Natural 2, the latest collection of nature-inspired men's underwear by Unico, hit stores this October. The collection includes 23 new men’s underwear designs including trunks and briefs wholesaling between $5.50 to $10.50 and retailing for $14 to $26. » I want to read more and receive info from Unico
New men's brand Bumgear made its show debut at this summer's MAGIC in Las Vegas. Set to hit retailers this October including Los Angeles-based Just One LA; Dallas-based Skivvies; San Francisco-based Injeanious; and Undergear.com, among others, the line includes 32 underwear and swimwear styles ranging from 28 to 39 (S-M-L-XL). Retail prices range from $18 to $32. » I want to read more and receive info from Bumgear
In a departure from the bright colors and prints seen in much of its underwear, Go Softwear premiered an “upscale” men's lingerie line made from Italian fabric, titled Biancheria Italiana, at the recent MAGIC show. It will hit stores in November for the holiday season. Retailers who have picked up the line include Injeanious in San Francisco, Texas-based Skivvies and Freshpair.com. » I want to read more and receive info from Go Softwear
Jason Sutherland, creative director and founder of Ginch Gonch, is no longer with the six-year-old company. Sutherland confirmed last month that he had left the Montreal-based men's underwear wholesaler, known for its racy advertising campaigns and brightly-colored prints. According to Sutherland, he left the company to start a new brand called Piss & Vinegar. » I want to read more and receive info from Ginch Gonch
Contrary to rumors that MaleBasics.com had gone out of business, the company is still up and running, reported company owner Paula Zuniga. “Things have been difficult lately but we are still in the fight!” She quipped. » I want to read more and receive info from MaleBasics.com
Although the women's intimate apparel side of MAGIC was disorganized, men's intimates was a different story. From August 31st to September 2nd, key brands including Unico, Clever, Pikante, PPU, and new sexy men's costume line Candy Man, among many others, set up shop in what BODY noted was a boutique-y, welcoming environment . Unlike the women's side, the men's aisle was well-organized, with brands' wares displayed in an accessible manner for buyers to browse. » I want to read more and receive info from MAGIC
For Spring 2010, Jockey is launching the Sport Core collection of men’s underwear offering moisture wicking polyester spandex and an active-supportive fit, according to the company. Sport Core includes the six silhouettes of a low-rise brief, trunk, boxer brief, midway brief, T-shirt, and muscle tee, all made from 80 percent polyester and 20 percent spandex. Styles are available in sizes M through XL, with bottoms retailing for 2/$19.50, and tops retailing for $19.50 each. » I want to read more and receive info from Jockey
Men's shapewear company Sculptees is seeking sales representatives in the New York and Los Angeles regions. Candidates should have the following qualities: integrity, honesty and ties to to the industry. » I want to read more and receive info from Sculptees
Canada-based Ginch Gonch is gearing up for this year’s Valentine’s Day by launching its first collection inspired by the holiday. » I want to read more and receive info from Ginch Gonch
Male Power, a leading manufacturer of unique men's underwear and erotic apparel, is about to make another big splash in the market. Their attractive and unusual garments have long been hot sellers, and now the company offers brand new, bright and bold package designs to complement their styles. » I want to read more and receive info from Male Power
With two established men's brands, Joe Snyder and Gigo, Underwear Station is set to launch Freemen, a new men's brand which will have some 24 pieces as part of the collection. » I want to read more and receive info from Freemen
With two established men's brands, Joe Snyder and Gigo, Underwear Station is set to launch Freemen, a new men's brand which will have some 24 pieces as part of the collection. » I want to read more and receive info from Underwear Station
Chulo 76, a new men's underwear company whose tagline is "sexy comfort," was able to nab a few customers this past August at the MAGIC Marketplace show in Las Vegas. » I want to read more and receive info from Chulo 76
Christopher Anthony, owner of Toasty Boys, a men's underwear brand based in Chicago, is planning a launch of a new line called Bamboo Boys. » I want to read more and receive info from Bamboo Boys
Christopher Anthony, owner of Toasty Boys, a men's underwear brand based in Chicago, is planning a launch of a new line called Bamboo Boys. » I want to read more and receive info from Toasty Boys
Designer Andrew Christian is adding a new component to his number one selling line, Flashback: the Anti Muffin Top elastic. » I want to read more and receive info from Andrew Christian
Camilo Escobar, president of Great Deals Distributions, has announced that products from their three lines will be temporarily offered at a reduced rate. » I want to read more and receive info from Clever
Camilo Escobar, president of Great Deals Distributions, has announced that products from their three lines will be temporarily offered at a reduced rate. » I want to read more and receive info from Great Deals Distributions
Spanish men's underwear maker Croissier Baño SL has signed an agreement with Yes We Are! Entertainment to distribute its products in the United States, Canada and Mexico. » I want to read more and receive info from Croissier Baño SL
Men's underwear manufacturer Go Softwear is launching an underwear campaign focusing on their eco-friendly men's and women's underwear collection, Go Natural. » I want to read more and receive info from Go Natural
Men's underwear manufacturer Go Softwear is launching an underwear campaign focusing on their eco-friendly men's and women's underwear collection, Go Natural. » I want to read more and receive info from Go Softwear
Columbia-based men's underwear brand Mundo Unico is bringing it's juniors line, Baby Boy Couture, to the U.S. Officially launched to the market at MAGIC in August, the line will hit retail stores in mid-October. » I want to read more and receive info from Unico