top shadow
BODY

Click Below for Product Photos and Details

latest from wholesale men's underwear news

Wood Underwear: New Fall-Winter Collection


Wood Underwear has introduced a new Fall Winter collection featuring “a new rich, brown centered palette in a solid Walnut, a classic in Chestnut Checkers, Arbor Blitz striped panes and Maple Herringbone prints,” according to owner Terresa Zimmerman. » I want to read more and receive info from Wood Underwear

National Mill Industry: Members Only License

National Mill Industry has signed a license to produce Members Only underwear, sleepwear and loungewear for men and women according to the company’s Joseph Cohen. » I want to read more and receive info from National Mill Industry

Wood Underwear Adds Colorful Jocks Straps


Wood Underwear has introduced a new collection of jock straps which will be shipping to retailers soon. » I want to read more and receive info from Wood Underwear

Morro Acquires JOCKO Men’s Apparel Brand

Morro Capital, a Miami-based menswear group, has acquired the JOCKO apparel brand. The athletic label was founded in Los Angeles 25 years ago by Michael Lee. » I want to read more and receive info from JOCKO

Wood Intros Confetti Men’s Underwear Line


Wood Underwear has introduced a new collection for spring summer 2019 “with confetti inspired vibrant colors and prints,” according to founder Terresa Zimmerman. » I want to read more and receive info from Wood Underwear

Raveware: ‘Dionysus’ Is New Men’s Collection


Raveware, the sister brand to Starline, is launching a new line of “bondage inspired play wear for men,” according to CEO John Wiltgen. » I want to read more and receive info from Raveware

Delta Galil Acquiring French Underwear Firm


Delta Galil is planning to acquire Eminence SAS, which owns a prominent French men’s underwear label, a group with 2017 sales of approximately 99.0 million euros (about $117 million at current exchange rates). » I want to read more and receive info from Delta Galil

Malebasics: Planning To Add New Styles In 2018

Malebasics Underwear, a growing collection of men’s underwear, exhibited at the recent New International Lingerie Show, and plans to expand its collection in 2018. » I want to read more and receive info from Malebasics

Perseus Underwear: Success With ’Thebes’

Perseus, the new a men’s underwear line launched last year, is expanding with a variety of bold, colorful styles. The firm takes its name from the Greek hero of legend, who beheaded the Gorgon Medusa and founded Mycenae. » I want to read more and receive info from Perseus

Hanes New Boxer Briefs Have ’Kangaroo’ Pouch

Adding to the growing number of men’s underwear styles that feature some sort of a pouch, Hanes has launched “premium Comfort Flex Fit men’s boxer briefs.” » I want to read more and receive info from Hanes

Perseus: Underwear Inspired By The Gods


Perseus is a men’s underwear line, first available online in July, 2017, that will be showing at Curve in New York. Based in Texas, it is now selling in brick and mortar stores. » I want to read more and receive info from Perseus

Naked Q3 Sales Rise, Shifts Away From Men’s

Naked Brand Group sales improved during its latest quarter, but it reported a striking drop in department store sales, continued to lose money and surprised with a significant shift away from the men’s side of the underwear business. » I want to read more and receive info from Naked Brand Group

Wood: Long Underwear With Mock Turtleneck

Wood Underwear is shipping a new long underwear collection that includes a mock turtleneck. » I want to read more and receive info from Wood Underwear

2UNDR: New College Logo Men’s Underwear


Canada-based 2UNDR has just introduced a collection of licensed National Collegiate Athletic Association underwear for men. » I want to read more and receive info from 2UNDR

Wood Underwear Adds Windowpane Prints

Wood Underwear has added three new windowpane prints in jewel tones on grey grounding for Spring/Summer 2018. The designs are featured on five men’s styles. » I want to read more and receive info from Wood Underwear

Wood Underwear Adds Two New Blue Prints

Wood Underwear has added two new prints for spring in a “mix of blues,” according to founder Terresa Zimmerman. The new designs are Wet Wood and Blue Warp, “a fresh take on Wood’s very popular custom “camo” and Striate lines.” » I want to read more and receive info from Wood Underwear

Andrew Christian Lists Homes In LA, Key West

A recent article on the Wall Street Journal website reported, “Andrew Christian, the founder and head designer of his eponymous men’s underwear company, has listed his homes in Los Angeles, and Key West, Florida, for $4.199 million and $1.265 million respectively, according to property listings.” » I want to read more and receive info from Andrew Christian

ROunderwear Intros New ’Butt Lift’ Underwear Design

ROunderwear has just introduced a new men’s underwear design that includes its “Butt Lift Technology.” » I want to read more and receive info from ROunderwear

ROunderwear: Padded Men’s Underwear Styles


ROunderwear is finding success in the men’s underwear market with a surprising innovation: padded buttocks. » I want to read more and receive info from ROunderwear

Wood: Success With Its SS17 Blues Collection

New styles from Wood Underwear

Wood, the men’s underwear brand, is reporting success with its SS17 Blues Collection. The line includes “Carolina Blue solid and Wet Wood and Warped Wood prints,” according to founder Terresa Zimmerman. » I want to read more and receive info from Wood Underwear

Wood Hires Topliss To Lead Global Sales Effort

Wood Underwear hired Michael Topliss as its head of global sales. Previously Topliss has worked at several men’s underwear firms including UFM; Saxx, where he was general manager; and Pullin, where he led North American sales. » I want to read more and receive info from Wood Underwear

AerieMAN: American Eagle’s April Fools’ Joke

American Eagle Outfitters has “pledged” to “forgo retouching its male models in its underwear and swim images beginning Holiday 2016.” » I want to read more and receive info from American Eagle Outfitters

Marco Marco Introduces Swimwear At Project

The booth at Project.

Marco Morante, a costume designer, started Marco Marco as a men’s underwear brand two years ago, and at Project in February added swimwear retailing for $65 to $75. » I want to read more and receive info from Marco Marco

Danny Miami’s Swim, Underwear At Project


Danny Miami is a new men’s underwear and swimwear brand that was exhibiting at the Project show in February. The brand, which launched last year in July, sells off its own website and was at the show looking to add stores. » I want to read more and receive info from Danny Miami

Naked Now At Dillard’s, Bloomingdale’s Stores

Naked Brand Group, Inc., the underwear, lingerie and apparel firm headed by Carole Hochman, announced that its men’s underwear collections are now available at “select” Dillard’s and Bloomingdale’s department stores as well as at Dillards.com and Bloomingdales.com. » I want to read more and receive info from Naked Brand Group

Underwear For Men: New Colors And Sizing


UFM Underwear for Men is expanding. The company, which features a unique drawstring pouch, has added new colors, a 9 inch boxer brief style and additional sizing for big and tall customers. » I want to read more and receive info from UFM Underwear for Men

Wood Adds 2 Henley Shirts, 4 Heather Shades


For SS16 Wood Underwear has introduced two new Henley shirts, long and short sleeve versions, in a variety of colors, including four new heather color fabrics. » I want to read more and receive info from Wood Underwear

Tommy John: ‘Lightest’ Men’s Undergarments


Underwear brand Tommy John has introduced Air, what it calls “the lightest men’s underwear ever created.” The launch comes shortly after the company’s film campaign “The Big Adjustment,” in which a variety of men startle a variety of women who catch them attempting to adjust their apparently uncomfortable underwear — while wearing outer clothing. » I want to read more and receive info from Tommy John

Beastmode, PSD Launch Underwear Collection

Beastmode, a casual apparel brand from NFL player Marshawn Lynch, “has entered into a partnership with high-end underwear company, PSD, to develop a collection of co-branded products initially designed for men,” according to a joint statement. » I want to read more and receive info from PSD Underwear

Naked: Dwyane Wade License For Innerwear

Miami HEAT basketball player Dwyane Wade has signed a licensing agreement with Naked Brand Group, will join its advisory board and will serve as creative director for a collection of men’s and boy’s innerwear to launch in 2016. » I want to read more and receive info from Naked Brand Group

Wood Underwear Now Shipping ’Striate’ Line


Wood Underwear is now shipping the men’s Striate collection it announced last fall. According to the firm the line has already “sold well.” » I want to read more and receive info from Wood Underwear

Wood Adding Pockets, Drawstrings To Lounge


Wood Underwear has again expanded its product line, now adding “super comfy lounge/sleepwear” with pockets and drawstrings. » I want to read more and receive info from Wood Underwear

Polidan Purchases UFM Men’s Underwear Line

The UFM brief, an inside view of the brief and the boxer brief.

Underwear For Men (UFM), a recent start-up offering two styles of men’s supportive underwear, has a new owner, John Polidan. » I want to read more and receive info from UFM Underwear

Justin Bieber Promoting Calvin Klein Underwear


Calvin Klein, Inc. has hired Justin Bieber, along with Dutch model Lara Stone, for its spring 2015 underwear and jeans “global multi-media advertising campaign.” » I want to read more and receive info from Calvin Klein

Hilfiger Signs Rafael Nadal For Underwear

The Tommy Hilfiger Group, a subsidiary of PVH Corp. has signed tennis star Rafael Nadal as its “global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in Fall 2015,” according to a company statement. » I want to read more and receive info from Tommy Hilfiger

Blackspade Expanding Rapidly Across the U.S.

Men’s and boy’s underwear from Blackspade.

Blackspade, a brand from a leading Turkish maker of underwear and other apparel, launched in the U.S. in February 2014 and has already sold into a wide variety of stores. Expectations are high for further expansion in 2015. » I want to read more and receive info from Blackspade

Wood Underwear Offers XXL For Some Styles

Wood Underwear, LLC, has added “XXL sizes” to “select styles and colors” in its existing line of men’s under garments, including boxer briefs and loungewear and in such colors as black, heather grey and navy.” » I want to read more and receive info from Wood Underwear

Delta Shows Lacoste Underwear, Loungewear

Delta Galil showed, for the first time, its Spring/Summer 2015 Lacoste men’s underwear and loungewear line at the recent Project Show in Las Vegas in August. Last fall the company announced it had signed a five year global licensing deal to design, produce and distribute men’s underwear, sleepwear and loungewear for the brand (BODY 10/8/2013). » I want to read more and receive info from Delta Galil

Wood Adds New Striped Men’s Underwear Line


Wood Underwear has just introduced its Spring 2015 men’s underwear collection: the “Striate” line, focusing on colorful stripes. » I want to read more and receive info from Wood Underwear

Graham: Underwear License With Majestic


Men’s apparel designer Robert Graham has signed a license with Majestic International for men’s underwear and loungewear to launch in the fall of 2015. » I want to read more and receive info from Majestic International

Wood Adds New Colors And Camouflage Prints


Wood Underwear is introducing custom camouflage prints for the fall/winter 2014 season in five classic men’s undergarment styles made with premium, natural fabrics. » I want to read more and receive info from Wood

Collected Threads: New Men’s Undershirt Line

Collected Threads Inc. reported that it successfully raised funds to move forward with the rollout of its revolutionary men’s undershirt line, designed to be completely invisible underneath work, casual or club attire. » I want to read more and receive info from Collected Threads

Croota Underwear: Men’s Spring 2014 Lines


California- and Australia-based men’s brand Croota has announced the re-release of two popular underwear ranges along with the spring 2014 roll out of new products. » I want to read more and receive info from Croota

Wood Underwear Adds New Camouflage Prints


California-based men’s brand Wood Underwear has developed three new custom camouflage prints for the fall/winter 2014 season, and will be manufacturing the new styles with an additional wood-based material, keeping true to the company’s name. » I want to read more and receive info from Wood

Mack Weldon: New Silver Men’s Underwear


Mack Weldon, (www.mackweldon.com), a New York-based firm that sells men’s underwear, T-shirts and socks, has launched its “Silver” collection made from a fabric that combines pure silver, pima cotton and Lycra. » I want to read more and receive info from Mack Weldon

Beckham’s Bodywear In H & M Super Bowl Ads


Global retailer H&M is launching its spring campaign for its popular David Beckham Bodywear line with an interactive Super Bowl commercial featuring the world-renowned athlete and style icon. » I want to read more and receive info from Beckham Bodywear

Tani: Luxury Men’s Brand Launches in U.S.


Quality men’s underwear line Tani, which has over 300 branded stores in China and distribution in more than 20 countries worldwide, has launched Tani USA, bringing its innovative styles to American consumers. » I want to read more and receive info from Tani

Envy Men’s Underwear: Enhancement Pockets

California-based men’s intimate apparel band Envy Menswear is experiencing an increased interest in its “enhancement pockets,” contoured front pouches available in select styles that support and enhance the male anatomy. » I want to read more and receive info from Envy

Freshpair Adds Cristiano Ronaldo Underwear


Freshpair.com, one the largest intimate apparel e-tailers in the United States, has inked a deal to feature U.S. online debut of men’s underwear line CR7, a collection by Portuguese soccer player and heartthrob Cristiano Ronaldo. » I want to read more and receive info from Cristiano Ronaldo

Delta: Lacoste Men’s Underwear, Sleepwear


Delta Galil has signed a five year global licensing deal with Lacoste to design, produce and distribute a line of men’s underwear, sleepwear and loungewear, according to a company announcement. The collection will launch for spring, 2015 and “will be sold in Lacoste boutiques, across the brand’s selective distribution network and in specialist stores.” » I want to read more and receive info from Delta Galil

Xcel, Ezrasons: Mizrahi License Deal Signed

Gin & Tonic LLC, a division of manufacturer Ezrasons Inc., has signed an agreement with Xcel Brands Inc. giving Ezrasons the license to make and distribute Isaac Mizrahi Sport brand women’s athletic and performance apparel and men’s underwear. » I want to read more and receive info from Ezrasons

Wood Expands Hermosa Beach Underwear Line


Men’s underwear brand Wood Underwear is expanding its popular Hermosa Beach collection with two new brief styles, new loungewear items and adding white to its classic color lineup. » I want to read more and receive info from Wood

Wood Men’s Underwear Continues Its Expansion

Wood, the men’s underwear firm launched at the beginning of 2012, continues to expand, adding new styles and colors to its collection. » I want to read more and receive info from Wood

Men’s Underwear, Swim Show in LA, Feb. 15-17


Nir Zilberman, founder and managing director of Man Trends Agency and owner of LA Jock retail stores, is expanding his February 15-17 “What’s Next?” men’s underwear, athletic wear and swimwear show, to the delight of buyers and business owners looking for a quality change in the industry. At least 13 menswear brands will be shown, including ES Collection swimwear (pictured here), Addicted, Teamm8, Stud, Diesel, Sauvage, Timoteo, Tribe, Freedom Reigns, Cellblock 13, Go Softwear, American Jock, and Ristefsky Macheda. » I want to read more and receive info from Man Trends Agency

Mundo Unico: Volcano Underwear, Swimwear


Mundo Unico has introduced a new Volcano line of men’s underwear, containing 40 new styles as well as two new swim briefs. “This collection is hot, hot, hot and will sizzle your body with sexy, fun and eye catching designs,” wrote general manager Olga Lucia Oggioni in a recent e-mail message. The bold, bright Colombian-made brand is handled in the U.S. from offices in Miami. » I want to read more and receive info from Unico

Bruno Banani: Brazilian Flair for Underwear


bruno banani’s spring/summer 2013 men’s underwear and swimwear draws inspiration from Brazilian colors and prints. The men’s underwear (see next article for more on the swim collection) is offered in three separate collections. “From October 2012 to April 2013, bruno banani will be bringing new passion and joie de vivre into stores each month with various color-intensive ranges,” according to the firm. » I want to read more and receive info from Bruno Banani

Men’s Underwear ’Expert’ Blog Launched

Michael Kleinmann, former president of the online intimate apparel retailer Freshpair, has launched a blog called The Underwear Expert. Kleinmann is using his expertise in the intimate apparel industry to offer an "authoritative opinion on the men’s underwear industry" for both consumers and industry professionals. Kleinmann said, “11 years ago I made it a mission to bring more recognition to the underwear industry; with events like National Underwear Day this happened in a very real way. Now, I’d like to take things to the next level.” » I want to read more and receive info from The Underwear Expert

Maclovia Introduces New Men’s Designs

Men’s underwear by Maclovia.

Following up a debut collection consisting of classic black and white styles, Denver-based men’s underwear brand Maclovia has released a number of colorful, fashionable new looks. » I want to read more and receive info from Maclovia

Unico Premieres New Men’s Swim Styles

2012 men’s swim styles by Unico.

Colombian men’s swimwear and underwear producer Mundo Unico is ringing in 2012 with new fun, sexy swimwear looks. » I want to read more and receive info from Unico

Sleek Men’s Underwear Styles by BoyRio

Men’s underwear styles by BoyRio.

Brazilian company BoyRio, known primarily for its men’s swimwear line, has debuted a number of fitted men’s underwear styles for 2012. » I want to read more and receive info from BoyRio

New 2012-2013 Styles from Manstore

Autumn/winter 2012-2013 styles by Manstore.

For autumn/winter 2012-2013, avant garde men’s underwear brand Manstore has unveiled three new lines that blend fetish elements with comfortable basics. » I want to read more and receive info from Premium Activewear AG

Olaf Benz Debuts 2012-2013 Men’s Trends

Autumn/winter 2012-2013 styles by Olaf Benz.

Olaf Benz, a brand focused on men’s underwear, swimwear and sleepwear, has introduced five new color trends for autumn/winter 2012-2013. » I want to read more and receive info from Premium Activewear AG

Knock out! to Debut NO TRACE Men’s Line

Boxer briefs by Knock out!

Knock out! Panties founder and C.E.O. Angela Newnam has announced that the brand is expanding into men’s underwear products. » I want to read more and receive info from Knock Out

Mario Lopez Debuts Men’s Underwear Line

A men’s underwear style by RatedM from Mario Lopez.

Mario Lopez has unveiled RatedM, a men’s underwear line that marks the television personality and actor’s first foray into apparel. » I want to read more and receive info from RatedM

Underwear Station to Distribute Obviously for Men

A style by Obviously for Men.

Underwear Station, Inc. announced it will take over the distribution of the Obviously for Men underwear brand in North America and Europe starting in 2012. » I want to read more and receive info from Underwear Station

Man Trends Agency Opens Calif. Showroom

Nir Zilberman, founder and managing director of Man Trends Agency and owner of LA Jock retail stores, has opened a full-service showroom specializing in men’s underwear, swimwear, activewear, basics, shoes and accessories. » I want to read more and receive info from Man Trends Agency

Bracli Debuts Pearl Thongs for Men

Bracli’s pearl thong for men.

Bracli, maker of the original pearl thong for women, is no stranger to expanding its signature collection. Thongs with double strands of pearls as well as black pearls are available — and now, the intimate apparel company has released a pearl thong for men. » I want to read more and receive info from Bracli

Men’s Shaping Shirt from Julie France

The men’s shaping shirt from Julie France.

Julie France Body Shapers, a division of Georgia-based dance and fitness apparel manufacturer Eurotard, has unveiled a men’s shaping performance shirt. » I want to read more and receive info from Julie France

Unico Premieres Jewels

Styles from Mundo Unico’s new Jewels collection.

Colombia-based men’s underwear producer Mundo Unico has unveiled Jewels, its winter 2011 collection. » I want to read more and receive info from Unico

Michael Kors Debuts Men’s Underwear Line

A men’s underwear style by Michael Kors.

Fashion designer Michael Kors is launching a menswear line that includes underwear, sleepwear and loungewear. » I want to read more and receive info from Michael Kors

Jack Adams Debuts Army Fly Jock Brief

The Army Fly Jock Brief, a new style from Jack Adams.

Menswear manufacturer Jack Adams has introduced the Army Fly Jock Brief, a revolutionary underwear design that combines the best elements of a jockstrap and a brief. » I want to read more and receive info from Jack Adams

Wild Men’s Underwear Styles from Serpantz

A look from Serpantz.

Los Angeles-based brand Serpantz allows men to show their wild side with fun, sexy animal-print briefs. » I want to read more and receive info from Serpantz

Mundo Unico Video Goes Behind the Scenes

Men’s underwear brand Mundo Unico offers a behind-the-scenes look at the photo shoot for its 2011 collections. » I want to read more and receive info from Unico

Baskit Rolls Out Fall 2011 Men’s Lines

A look from Baskit.

Colorado-based Baskit, a men’s underwear, swimwear and activewear brand, is set to introduce its fall 2011 collections over the next few months. » I want to read more and receive info from Baskit

Mundo Unico Premieres Indentidad

A style by Mundo Unico.

Colombian men’s apparel producer Mundo Unico’s latest underwear collection, Identidad, is scheduled to hit stores in October 2011. » I want to read more and receive info from Unico

Saxx Provides Specially Designed Comfort

Men’s underwear by Saxx.

Canada-based Saxx Underwear Co.’s styles provide unique comfort and support for men tired of the discomfort that can come with other underwear brands. » I want to read more and receive info from Saxx Underwear Co.

Raveware Introduces Boxed Menswear

A menswear style from Raveware.

Northridge, Calif.-based Raveware Lingerie recently released a boxed men’s line. » I want to read more and receive info from Raveware

MaleBasics Partners With Priape

A Priape jock style.

MaleBasics Corp. has paired with Canada-based company Priape Wear to become the exclusive distributor of Priape’s wholesale athletic jocks for U.S. and European markets. » I want to read more and receive info from MaleBasics

New Leonisa Men’s Line Features Compression

A compression shirt from Leonisa’s LEO line.

Leonisa, a Colombian manufacturer of intimate apparel including lingerie, shapewear and swimwear, has expanded its men’s line with new undergarments that offer support, control and enhancement. » I want to read more and receive info from Leonisa

Logan Models Electric’s Blue Line

Sarge Logan at ILS.

Sarge Logan, best known as an adult performer for Los Angeles-based Hollywood Men, modeled Electric Lingerie styles from the company’s Blue Line of men’s underwear at last month’s International Lingerie Show (ILS). » I want to read more and receive info from Electric

Mens Underwear Sales Jump 14%

Unico Renacer collection style, spring/summer 2011.

Strong sales in underwear, socks and other basics categories fueled a 3.3 percent gain in the men’s apparel market during 2010, beating out the 3 percent gain in women’s apparel and the 1.9 percent total apparel market jump, the NPD Group Inc. found in a new report. » I want to read more and receive info from NPD

Unico Goes Eternal for 2011

Unico Gametos brief, spring/summer 2011.

Unico is following up on last year’s futuristic theme, Evolution, with its 2011 design concept, Eternal. » I want to read more and receive info from Unico

Beyond Loungewear for Working Men

Beyond Loungewear black zip hoodie, 2011.

Beyond Loungewear, a maker of men’s loungewear wholesaling for $8 to $22, built upon last year’s collection by introducing similar silhouettes in new, comfort-driven fabrics for 2011. » I want to read more and receive info from Beyond Loungewear

Aussiebum Goes Manly with New Brief

Aussiebum Man brief in charcoal.

In a departure from its crotch-enhancing line announced last fall, Aussiebum is aiming for straightforward masculinity with its new brief, called Man. » I want to read more and receive info from Aussiebum

Shear Butters Up Men’s Undergarments

Male model in the Butter-Me-Up loungepant with female models in intimates, all by Rhonda Shear Intimates.

Rhonda Shear Intimates is bringing the silky touch of its Butterknit fabric to men. As part of the 2011 collection, the brand has added the Butter-Me-Up range for men to its D-lites collection. » I want to read more and receive info from Shear Enterprises

Andrew Christian Says No To Shrinkage

The Shock Jock Brief.

Andrew Christian Inc. says it is combating shrinkage related to the winter cold with its new line of crotch-enhancing underwear. » I want to read more and receive info from Andrew Christian

Electric Launches Sexy Men’s Line

A style from the Blue line by Electric Lingerie.

Electric Lingerie has introduced the Blue line of sexy men’s underwear, which will ship to stores on January 30. Check out looks from the line by clicking on the "For More Information" tab! » I want to read more and receive info from Electric

Name Aside, Woodiees Targets Mainstream

Woodiees

Eco2wear, the company behind the Woodiees men's underwear brand, is ready to hit the national market. » I want to read more and receive info from Woodiees

MaleBasics Looks To New Markets

Male Basics

MaleBasics doesn’t think that men should be excluded from the holiday gift-giving season, at least when it comes to lingerie. » I want to read more and receive info from MaleBasics

Audace Intros. Turkish Brand

Doreanse style, available on Audace.com.

Since adding Doreanse from Turkey last month, Pablo Manzur, owner of men’s underwear e-commerce website Audace.com, has been impressed with his customer response. » I want to read more and receive info from Audace

Andrew Christian Opens Sport Store

The entrance to Andrew Christian Sport.

Andrew Christian is deepening his stake in retail with the opening of his first activewear boutique, marking the designer’s fourth store since opening his flagship in May. » I want to read more and receive info from Andrew Christian

Aussiebum Enlarges Men's Assets

A Wonderjock style by Aussiebum.

Aussiebum is helping men fake even greater assets this fall. » I want to read more and receive info from Aussiebum

Saxx Replaces Bass w/ Topliss

Howard of Saxx.

Saxx Men’s Underwear has hired Michael Topliss as North America sales manager; a position previously held by Howard Bass, who is no longer with the company. The Canadian brand can be found in stores throughout Canada and the United States, including Skivvies in Dallas, Tex. and The Den in Carlsbad, Calif. » I want to read more and receive info from Saxx

Boyrio Celebrates Line Launch

BoyRio style.

On September 24, BoyRio invited consumers to San Diego-based men’s store House Boi to celebrate the in-store launch of its latest underwear styles. David Laing, president and owner of the Brazilian-inspired men’s underwear and swimwear brand, estimated that over 100 guests stopped in for underwear giveaways, Mardi Gras beads and Svedka vodka drinks. » I want to read more and receive info from BoyRio

Elan Rofé Licenses Hustler Men’s Underwear and Women’s Shoes

Elan Rofé, owner of Electric Lingerie, as well as the company that already holds the worldwide license to produce Hustler Lingerie, will expand, as of October 1, his relationship with Hustler to include the worldwide license for men’s underwear and a wide range of women’s footwear. » I want to read more and receive info from Hustler

Unico stays futuristic for ils

Unico style.

Unico continued to design based on its 2010 futuristic theme with its new collection, called Evolution and encompassing just over 90 styles. » I want to read more and receive info from Unico

XGen & Great Deals Team Up

XGen announced that it has signed a deal with Great Deals Distribution to provide the Private Prestige Underwear (PPU) line of men’s underwear to the United States. » I want to read more and receive info from XGen

Jockey signs Tim Tebow

Tebow.

Tim Tebow, a quarterback with the NFL’s Denver Broncos team, is the new spokesperson for Jockey. Jockey International, Inc. reported that Tebow has signed a multi-year contract to represent the label in a number of platforms including catalog, television, print advertisements and the Jockey website. » I want to read more and receive info from Jockey

Cocksox new at CurveNV

In business for four years in Australia, but showing for the first time in the United States at this August’s CurveNV in Las Vegas, is a men’s underwear brand with the somewhat startling, although perfectly descriptive, name of Cocksox. » I want to read more and receive info from Cocksox

Unico launches board shorts

A Unico style.

Unico has launched five board shorts in time for the hot rays of summer, all wholesaling for $23 and available in sizes S through XL. According to Olga Oggioni, general manager of Unico’s U.S. distribution office, the board shorts have been selling incredibly well. Retailers including Mensuas.com, Male Uwear in Houston, Tex. and the Poster Hut in Atlanta, GA. have picked them up, as well clients in Hong Kong and Japan. » I want to read more and receive info from Unico

Zilberman launches La Jock

La Jock style.

This spring, Nir Zilberman shared with BODY that he was planning to expand his men’s retail concept, and now the expansion has begun. With the goal of catapulting his company into the global market, Zilberman, originally from Israel, has launched the e-tail store LAJock.com, and has changed the name of his three retail stores, all located in Los Angeles’ West Hollywood neighborhood, to LA Jock fro » I want to read more and receive info from La Jock

Hanes reinvents its waistband

Hanes is addressing the male consumer’s desire for non-pinching underwear. Hanesbrand’s flagship label has developed the Comfort Flex waistband, which it is rolling out in all branded briefs, boxers and boxer briefs. The company claims that the new waistband does not bind or pinch, which consumer research has indicated are prime concerns for men in regards to their underwear. » I want to read more and receive info from Hanes Brands

Aussiebum's New Banana Underwear

Aussiebum Banana Underwear.

AussieBum may have introduced the market to the latest eco-friendly fabrication. The Australian men’s underwear company has launched the Banana Range, consisting of two styles made from fiber from the bark of the banana plant blended with organic cotton. The range includes a brief retailing for $25.07 and a hipster retailing for $27.42, with both styles available exclusively in white. They are produced in Australia. » I want to read more and receive info from Aussiebum

Gold Toe intros. Men’s Undies

A style from Gold Toe.

GoldToeMoretz, producer of Gold Toe socks, is launching its first line of men’s underwear. Gold Toe underwear will hit national chain and department stores nationwide for this back-to-school season. The debut collection’s six styles consist of a crew neck; V-neck; athletic tank; brief; boxer brief; and woven boxer available in sizes M through XXL. » I want to read more and receive info from Gold Toe

Retro Swim at Todd and Terry

Retro Style.

Todd and Terry has taken its signature retro styling to the beach. The Australian brand, best known for its men’s underwear, has launched a swimwear range, available for immediate purchase through the company’s new direct-to-consumer online store for a retail range of $49 to $64 in sizes S through XL. Orders will ship to retailers by the end of June. » I want to read more and receive info from Todd and Terry

Calvin Klein Shows World Cup Spirit

Calvin Klein: Styles from the X Global collection.

World Cup fans can now root for their favorite team under their clothes. Calvin Klein is currently selling its X Global collection, consisting of men’s low-rise trunks printed with this year’s participating countries’ names and coordinating colors. » I want to read more and receive info from Calvin Klein

Scientists Make Life Saving Briefs

Joseph Wang, a nano-engineering professor at the University of California San Diego, has broken new ground in the intimate apparel field with underwear designed to save lives. » I want to read more and receive info from X

Olaf Benz Returns To Higher Waist

Olaf Benz: Styles in RED series.

Alfons Kreuzer, stylist for German brand Olaf Benz, summed up its spring/summer 2011 underwear silhouettes by saying “things are looking up again!” » I want to read more and receive info from Olaf Benz

Unico To Ship Explorers

Unico: Style from the Futuro line.

Unico is gearing up to ship its new Explorers collection on June 14th, consisting of more than 60 pieces. As previously reported in BODY, Explorers marks the first collection in the company’s 2010 theme, Unico Future. Wholesale prices run from $8.50 to $17. » I want to read more and receive info from Unico

Unico Launches Board Shorts

Unico: Board short style.

Unico has launched five board shorts in time for the hot rays of summer, all wholesaling for $23 and available in sizes S through XL. According to Olga Oggioni, general manager of Unico’s U.S. distribution office, the board shorts have been selling incredibly well. In the few weeks since the company launched them, retailers including Mensuas.com, Male Uwear in Houston, Tex. and the Poster Hut in Atlanta, GA. have picked them up, as well clients in Hong Kong and Japan. » I want to read more and receive info from Unico

Andrew Christian Opens Store

Andrew Christian: The front of the new store.

Andrew Christian has entered the retail market. The designer of men’s underwear has opened a flagship store in West Hollywood, Calif, which will host its Grand Opening Party from 8pm to 11pm tomorrow (Saturday, May 29). Partygoers will receive 25 percent off any purchase. » I want to read more and receive info from Andrew Christian

H&M Adds Preppy Men’s Swim

Ann-Sofie Johansson, creative director of H&M, said about menswear trends for this summer, “I want to see an urban, relaxed, pretty look.” The company worked within this framework while designing its men’s swimwear line for the season, which it described as channeling the 1960’s with preppy checks and colors, as well as shorts inspired by marine life. Styles retail for approximately $12.95 to $24.95. » I want to read more and receive info from X

Fantasy Goes Manly & Upscale

Fantasy Lingerie: A style from the Excite men’s collection.

Fantasy Lingerie, best known for its sexy women’s lingerie, is expanding its men’s selection. The California-based company has launched the Black Box collection of men’s underwear to complement its Excite men’s collection, which Mike Savage, president/owner of the company, called best selling. The line’s 50 introductory styles wholesale for $3.50 to $6 and run in One-Size-Fits-Most (O/S). After its initial launch this summer, Fantasy will add new items to the line each quarter. » I want to read more and receive info from Fantasy

MaleBasics Makes Men’s Lingerie

MaleBasics: A style from Lingerie MaleBasics.

MaleBasics thinks men should be able to have fun with lingerie too. The designer and retailer of men’s underwear has launched its first line of men’s lingerie, wholesaling for $6 to $8 and available in sizes S/M and L/XL. Retailers who have picked it up include Erogenos.com, Skivvies in Dallas, Tex. and UnderGear.com. The line includes 11 styles including lace boxers and jockstraps; mini shorts; microfiber thongs; and g-strings. » I want to read more and receive info from MaleBasics

Equmen Hires CEO, Intros. Socks

Equmen has hired Alister McColl as chief executive officer as part of its growth strategy. From 2005 to 2008 McColl was an executive with Skins, an Australian sports apparel company. According to Equmen, during that three-year period he was instrumental in growing Skins from a sub-$1 million brand to a $40 million-plus brand through a mix of marketing tactics, product extensions and international expansion strategies. » I want to read more and receive info from Equmen

Frank Dandy Enters The U.S.

Frank Dandy Superwear: A style from the collection.

Frank Dandy Superwear sees U.S. expansion as its next logical step. The Swedish company—well known in northern Europe and Australia, primarily for its trademarked, edgy men’s underwear—has selected Marietta, Georgia-based Kingston Lounge Now, LLC (KLN) as its exclusive distributor in the United States. » I want to read more and receive info from Frank Dandy

McQueen Adds 1st Men’s Underwear

Alexander McQueen: New men’s underwear style.

Despite Lee Alexander McQueen’s shocking death on February 11, 2010, the Alexander McQueen label is continuing his legacy. Alexander McQueen is launching its first men’s underwear collection for Autumn/Winter 2010, which the British designer was working on before his death. The collection is being produced and distributed under a license from Albisetti, an Italian intimate apparel company. It will available starting in June at a retail price range of £35 for a basic boxer to £370 for a silk jacquard pajama set, equivalent to approximately $54 to $569 at the current exchange rate. » I want to read more and receive info from Alexander McQueen

Hochman Inks Tommy Bahama

Tommy Bahama: swimwear for men.

Tommy Bahama has signed a licensing agreement with Carole Hochman Design Group to manufacturer and market a line of men’s underwear, loungewear, sleepwear and robes. Hitting Tommy Bahama stores and other retailers nationwide for the holiday 2010 season, styles will retail from $19.95 for boxers to $98 for robes. » I want to read more and receive info from Carole Hochman

Hochman Inks Tommy Bahama

Tommy Bahama: swimwear for men.

Tommy Bahama has signed a licensing agreement with Carole Hochman Design Group to manufacturer and market a line of men’s underwear, loungewear, sleepwear and robes. Hitting Tommy Bahama stores and other retailers nationwide for the holiday 2010 season, styles will retail from $19.95 for boxers to $98 for robes. » I want to read more and receive info from Tommy Bahama

Timoteo Launches Sport Collection

Jock style in Timoteo Sport collection.

Timoteo is building on a reported successful entrance into the underwear business with its new Formula One Racing-inspired underwear collection, coined Timoteo Sport. Set to ship between May 1st and May 28th, the four-piece collection includes the preexisting Super Low Brief, as well as the three new styles of the Scout Square Cut, which the company said; “borrows the basic body of our original boxer brief but features a shorter length;” the Sprinter Thong; and the Athlete New Jock Strap. Styles retail from $19 to $26. As with all of Timoteo’s underwear, they are available in sizes S through XL. » I want to read more and receive info from Timoteo

Male Power Launches Wings

Male Power extreme colors collection.

At this April’s ILS, Male Power will unveil a number of spring and summer collections, including the new Cotton Lycra Wings, which vice president of the company Marybeth Onken reported, “we’re confident […] will be a huge hit with retailers." Set to ship by late May, Cotton Lycra Wings encompasses six styles including three with pouch enhancers, all available in black, white and red colorways. » I want to read more and receive info from Male Power

Jockey Launches Sport Performance

Performance Support boxer brief for spring 2010.

Jockey is offering the athletic man more options with its Sport Performance platform, a new category for the company dedicated to performance wear. » I want to read more and receive info from Jockey

Honey's Place Picks Up Male Power

Honey's Place, an adult novelty distributor that has recently delved into the sexy lingerie market, now carries Male Power's newest collections including Skyview, Tatto, Rubber and Stretch Net. This is a natural progression for Honey's Place, as it began carrying Magic Silk, the sister brand of Male Power, upon its fall 2009 entrance into the lingerie market. » I want to read more and receive info from Honeys Place

Brief Underneath Unveils 2-in-1 Styles

A loungepant with built in brief style by Brief Underneath.

Eddie R. Betesh, chief executive officer and president of Brief Underneath, believes that his company has designed and created the newest underwear silhouette to hit the men’s basic underwear market. » I want to read more and receive info from Brief Underneath

Unico Launches Final Natural Line

Left to right: Mark Bocek in Unico underwear with opponent Joe Brammer.

Unico has wrapped up the previous year with the launch of its third and final men’s underwear and swimwear line under the Mundo Natural theme, coined Mundo Natural 3. Inspired by the environmental diversity of Australia, the 45-plus styles encompass a palette of “tranquil aquas, fiery yellows and fun animal prints,” as well as the brand’s classic designs. Wholesale prices range from $8.50 for a bikini to $20 for a swimwear short. The collection hit stores this month. » I want to read more and receive info from Unico

Julie France Body Shapers Enters Men’s

It isn’t just women who want some help achieving a slimmer a silhouette, or so says Atlanta-based Julie France Body Shapers. The shapewear brand has made its debut in the men’s market with the launch of its Ultimate Body Sculptor T-shirt designed exclusively for the male physique. The company will exhibit the product, along with the rest of its line, at this February’s CurveNY and CurveNV shows. Running in sizes S through XL, the shaping T-shirt runs at a suggested retail price of $62. » I want to read more and receive info from Julie France

Hanes Intros. Colorful Men’s V-Necks


Hanes has introduced its first dyed V-Neck underwear T-shirts for men in shades of black, navy and gray, previously offered exclusively in white. Known for its classic, basic styling, Hanes has recently delved into the color arena with its men's underwear shirts, first by offering dyed underwear T-shirts in crew collar and sleeveless tank styles. The new dyed V-Necks hit mass merchandise stores on Black Friday (November 27th, 2009) at a suggested retail range of $2.50 to $5 per shirt. The shirts will expand to mid-tier department stores shortly, the company reported. » I want to read more and receive info from Hanes

Sutherland Intros. Holiday Undies

I Love Jesus Underwear.

Jason Sutherland, founder and former CEO of Ginch Gonch, has launched the holiday collection “I Love…” under his new brand, Piss & Vinegar. In addition to this brand, Sutherland also showed two other new brands of men’s underwear, Dick & Jane and Expose, at this September’s POOL tradeshow in Las Vegas. » I want to read more and receive info from Sutherland

Todd and Terry Expands at Nordstrom

Style from the Todd and Terry Classic Line.

For a brand so new to the U.S. market, Todd and Terry has already made an impressive amount of headway in the department store market. At the February 2009 MAGIC show—the company’s first time exhibiting in the U.S.—a Nordstrom buyer picked up the men’s underwear and swimwear brand, which hit three of the retailer’s full-line stores in Los Angeles, Seattle and North Carolina last spring. According to John Ioannou, co-owner of the two-year-old Australian company, Nordstrom recently re-ordered the brand for four of its stores. Todd and Terry merchandise can also be found at specialty stores including Skivvies in Dallas, Tex; LASC in Los Angeles, Calif; Conquette in New York City; De Marchin in New York State; and Injeanious in San Francisco, Calif; among others. » I want to read more and receive info from Todd and Terry

Male Power Adds Skulls Collections

Styles from the Skulls collections.

Men’s intimates brand Male Power has launched the Skulls collections featuring new skull-embellished prints. Included is the Skull Emblem Collection, the Mesh Collection and the Lycra Collection with a total of nine styles overall. Sizes run from S through XL, and thongs running in sizes S/M and L/XL. The collections are available for early November shipment, but early production runs went out to select accounts just in time for the Halloween season. » I want to read more and receive info from Male Power

Mundo Natural 2 By Unico Hits Stores

Styles from Mundo Natural 2.

Mundo Natural 2, the latest collection of nature-inspired men's underwear by Unico, hit stores this October. The collection includes 23 new men’s underwear designs including trunks and briefs wholesaling between $5.50 to $10.50 and retailing for $14 to $26. » I want to read more and receive info from Mundo Natural 2

Mundo Natural 2 By Unico Hits Stores

Styles from Mundo Natural 2.

Mundo Natural 2, the latest collection of nature-inspired men's underwear by Unico, hit stores this October. The collection includes 23 new men’s underwear designs including trunks and briefs wholesaling between $5.50 to $10.50 and retailing for $14 to $26. » I want to read more and receive info from Unico

Mesh, Prints & Color At Bumgear

New men's brand Bumgear made its show debut at this summer's MAGIC in Las Vegas. Set to hit retailers this October including Los Angeles-based Just One LA; Dallas-based Skivvies; San Francisco-based Injeanious; and Undergear.com, among others, the line includes 32 underwear and swimwear styles ranging from 28 to 39 (S-M-L-XL). Retail prices range from $18 to $32. » I want to read more and receive info from Bumgear

Go Softwear Goes European

Biancheria Italiana styles.

In a departure from the bright colors and prints seen in much of its underwear, Go Softwear premiered an “upscale” men's lingerie line made from Italian fabric, titled Biancheria Italiana, at the recent MAGIC show. It will hit stores in November for the holiday season. Retailers who have picked up the line include Injeanious in San Francisco, Texas-based Skivvies and Freshpair.com. » I want to read more and receive info from Go Softwear

Sutherland Leaves Ginch Gonch

Jason Sutherland, creative director and founder of Ginch Gonch, is no longer with the six-year-old company. Sutherland confirmed last month that he had left the Montreal-based men's underwear wholesaler, known for its racy advertising campaigns and brightly-colored prints. According to Sutherland, he left the company to start a new brand called Piss & Vinegar. » I want to read more and receive info from Ginch Gonch

MaleBasics.com Still In Biz

Contrary to rumors that MaleBasics.com had gone out of business, the company is still up and running, reported company owner Paula Zuniga. “Things have been difficult lately but we are still in the fight!” She quipped. » I want to read more and receive info from MaleBasics.com

MAGIC Puts On Organized Men's Show

Robert Clark of Skiviez with model and Camilo Escobar of Clever.

Although the women's intimate apparel side of MAGIC was disorganized, men's intimates was a different story. From August 31st to September 2nd, key brands including Unico, Clever, Pikante, PPU, and new sexy men's costume line Candy Man, among many others, set up shop in what BODY noted was a boutique-y, welcoming environment . Unlike the women's side, the men's aisle was well-organized, with brands' wares displayed in an accessible manner for buyers to browse. » I want to read more and receive info from MAGIC

Jockey To Introduce Sport Core

A Style From The Sport Core Collection.

For Spring 2010, Jockey is launching the Sport Core collection of men’s underwear offering moisture wicking polyester spandex and an active-supportive fit, according to the company. Sport Core includes the six silhouettes of a low-rise brief, trunk, boxer brief, midway brief, T-shirt, and muscle tee, all made from 80 percent polyester and 20 percent spandex. Styles are available in sizes M through XL, with bottoms retailing for 2/$19.50, and tops retailing for $19.50 each. » I want to read more and receive info from Jockey

Men's Shapewear Company Seeks Reps

Sculptees.

Men's shapewear company Sculptees is seeking sales representatives in the New York and Los Angeles regions. Candidates should have the following qualities: integrity, honesty and ties to to the industry. » I want to read more and receive info from Sculptees

Ginch Gonch Launches Valentine's Collection

Ginch Gonch - Valentine's collection.

Canada-based Ginch Gonch is gearing up for this year’s Valentine’s Day by launching its first collection inspired by the holiday. » I want to read more and receive info from Ginch Gonch

Male Power Launches New Box

Brand new, bright and bold package from Male Power

Male Power, a leading manufacturer of unique men's underwear and erotic apparel, is about to make another big splash in the market. Their attractive and unusual garments have long been hot sellers, and now the company offers brand new, bright and bold package designs to complement their styles. » I want to read more and receive info from Male Power

Underwear Station Launches Freemen Brand

With two established men's brands, Joe Snyder and Gigo, Underwear Station is set to launch Freemen, a new men's brand which will have some 24 pieces as part of the collection. » I want to read more and receive info from Freemen

Underwear Station Launches Freemen Brand

With two established men's brands, Joe Snyder and Gigo, Underwear Station is set to launch Freemen, a new men's brand which will have some 24 pieces as part of the collection. » I want to read more and receive info from Underwear Station

Chulo Offers Customers Sexy Comfort

Chulo 76, a new men's underwear company whose tagline is "sexy comfort," was able to nab a few customers this past August at the MAGIC Marketplace show in Las Vegas. » I want to read more and receive info from Chulo 76

Christopher Anthony Launches Bamboo Boys Line

Christopher Anthony, owner of Toasty Boys, a men's underwear brand based in Chicago, is planning a launch of a new line called Bamboo Boys. » I want to read more and receive info from Bamboo Boys

Christopher Anthony Launches Bamboo Boys Line

Christopher Anthony, owner of Toasty Boys, a men's underwear brand based in Chicago, is planning a launch of a new line called Bamboo Boys. » I want to read more and receive info from Toasty Boys

Andrew Christian: The New Anti Muffin Top Elastic

Designer Andrew Christian is adding a new component to his number one selling line, Flashback: the Anti Muffin Top elastic. » I want to read more and receive info from Andrew Christian

Great Deals Distributions Slashes Prices

Camilo Escobar, president of Great Deals Distributions, has announced that products from their three lines will be temporarily offered at a reduced rate. » I want to read more and receive info from Clever

Great Deals Distributions Slashes Prices

Camilo Escobar, president of Great Deals Distributions, has announced that products from their three lines will be temporarily offered at a reduced rate. » I want to read more and receive info from Great Deals Distributions

Gabriel Croissier Comes To U.S.

Spanish men's underwear maker Croissier Baño SL has signed an agreement with Yes We Are! Entertainment to distribute its products in the United States, Canada and Mexico. » I want to read more and receive info from Croissier Baño SL

Go Softwear Goes Natural

Men's underwear manufacturer Go Softwear is launching an underwear campaign focusing on their eco-friendly men's and women's underwear collection, Go Natural. » I want to read more and receive info from Go Natural

Go Softwear Goes Natural

Men's underwear manufacturer Go Softwear is launching an underwear campaign focusing on their eco-friendly men's and women's underwear collection, Go Natural. » I want to read more and receive info from Go Softwear

Unico Brings Jr. Line To U.S.

Columbia-based men's underwear brand Mundo Unico is bringing it's juniors line, Baby Boy Couture, to the U.S. Officially launched to the market at MAGIC in August, the line will hit retail stores in mid-October. » I want to read more and receive info from Unico

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow
*