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latest from wholesale maternity news

Marena Launches New Maternity Collection


The Marena Group has begun the launch of Marena Maternity, a line of eventually 10 pregnancy and post-pregnancy recovery garments, to add to its existing collection of what it describes as “medical-grade compression and shapewear.” » I want to read more and receive info from Marena

A Pea In The Pod Re-Opening Physical Stores

A Pea in the Pod, which had been retailing its maternity apparel and accessories online only, has just returned to brick and mortar with the opening of two new stores, one at 1723 North Daman Avenue in Chicago and one in Manhattan at 1042 Lexington Avenue. » I want to read more and receive info from A Pea in the Pod

Paramour’s Maternity Bras Find Early Success

Bras from the new Paramour maternity collection.

Paramour, the large cup bra line from Felina, is already finding success with its new maternity collection, according to vice president of sales Rob Gardner. » I want to read more and receive info from Paramour

Belabumbum Intros 2 Bras, Lounge Group

Belabumbum ‘Heavenly Lounge Bra,’ ‘Nursing Robe’ and ‘Essential Nursing Crop Bra’

Belabumbum, the lingerie collection that has evolved to focus on maternity and nursing wear, has added two new bras and a lounge line. » I want to read more and receive info from Belabumbum

Mayana Genevière: New Luxury Maternity Line


Mayana Genevière is a new luxury maternity undergarment collection, already selling in Canadian stores, that will be showing for the first time at Curve in New York. » I want to read more and receive info from Mayana Genevière

Royce: New Maternity, Nursing Bra Colorways

New Royce colorways: Candy Blossom and Florence Cream & Aubergine.

Royce has added several new colorways to its extensive collection of wire-free maternity and nursing bras. » I want to read more and receive info from Royce

New, Feminine Nursing Bras From Q-T Intimates

Nursing bras: Love Dot, Femme Fatale with boy short and Mama Rose

Q-T Intimates has introduced three new nursing bras with an emphasis on feminine styling. The designs are included in both the company’s Q-T and licensed La Leche League International Intimates collections. » I want to read more and receive info from Q-T Intimates

Walmart Selling Loving Moments Exclusively


Leading Lady, a maternity and nursing apparel company, has arranged to sell, exclusively, its Loving Moments line of bras, tops, support bands and leggings at Walmart locations and Walmart.com. » I want to read more and receive info from Leading Lady

Leading Lady: Exclusive Brand For Walmart


Leading Lady has introduced a lower-priced Loving Moments by Leading Lady collection of nursing bras which are “sold only at more than 3,600 Wal-Mart stores nationwide” and on Walmart.com according to a company release. Retail prices on Walmart.com range from $10 (when purchased in a two-pack) for the wirefree sport nursing bra, to $12.94 for the maternity comfort wirefree nursing cami bra with full sling. » I want to read more and receive info from Leading Lady

Royce: ‘Liberty’ Nursing Bra Wholesales For $25


Royce Lingerie, the British wire free bra specialist, has introduced the new “Liberty” bra for expecting and breast feeding mothers. Style 1776 is a smooth cup bra that comes in U.S. 34 to 40, in cups D, DD, E, F and G. “Skintone” is the only color and the wholesale price is $25. The bra is exclusive to this country and joins about a dozen other nursing bras in the company’s collection. » I want to read more and receive info from Royce Lingerie

Knock out! Starting To Target Maternity Market

Knock out! is now targeting mothers-to-be. “For fall 2012, we are excited to enter the maternity market,” said Angela Newnam, founder and CEO. » I want to read more and receive info from Knock Out

Prenatal Cradle Changes Operations

Michigan-based Prenatal Cradle, Inc., maker of back- and abdomen-supporting maternity wear, has announced it has ceased business operations. However, the company’s line of pregnancy support products will continue to be manufactured through third-party authorized companies. » I want to read more and receive info from Prenatal Cradle

Alternative Maternity Wear from Birthingown

The Birthingown is suitable for pregnancy, delivery and maternity wear.

Cindy Lintel had been working as a labor and delivery nurse for over 20 years when an expectant mother expressed dismay at wearing an overused, immodest hospital gown. Lintel encouraged her to wear her own clothing and was inspired by the woman’s confidence and comfort during the delivery process — and decided all women should have access well-fitting, cozy, beautiful garments during this important time in their lives. » I want to read more and receive info from Birthingown

Mothercare PLC C.E.O. Steps Down

Ben Gordon, the C.E.O. of Mothercare PLC, a U.K.-based retailer of maternity and nursing apparel, announced his departure as of Nov. 17, 2011. » I want to read more and receive info from Mothercare PLC

Lytess Offers Shaping Post-Maternity Garments

The Post-Maternity Flat Tummy Brief from Lytess.

French shapewear brand Lytess has created a line of innovative slimming shapewear aimed specifically at post-partum women. » I want to read more and receive info from Lytess

New Maternity Styles from Bella Materna

A maternity style from Bella Materna.

Seattle-based nursing intimates brand Bella Materna has improved the fit and lowered the price of its high-quality maternity bras, aimed at new mothers looking for comfortable, fashionable, functional pieces. » I want to read more and receive info from Bella Materna

C-Panty Awarded U.S. Patent

A patented style by C-Panty.

C-Panty’s innovative post-Cesarean underwear design has been awarded a U.S. patent. » I want to read more and receive info from C-Panty

You! Makes Sexy, Affordable Maternity Lingerie

Isis Blue style from You! Lingerie’s Signature YOU! collection.

As a first-time mother, Uyo Okebie-Eichelberger sought out beautiful maternity and nursing lingerie. However, it seemed like all the attractive maternity lingerie was exorbitantly priced, and all the affordable styles were bland and boring. » I want to read more and receive info from You! Lingerie

Destination Maternity Hires Chris Daniels

Destination Maternity Corporation announced Thursday that it has hired Chris Daniel, formally of Hot Topic’s Torrid division, as president. » I want to read more and receive info from Destination Maternity

Medela Acquires Bravado Designs

Bravado Bliss Chai bra.

Medela Inc. is extending its line with the acquisition of Bravado Designs, the Illinois-based company announced Monday. » I want to read more and receive info from Medela

Destination Opens 10th in Middle East

Destination Maternity Corporation announced last Wednesday that it has opened its 10th Destination Maternity store in the Middle East with franchisee Multi Trends, a member of the Al Homaizi Group. » I want to read more and receive info from Destination Maternity

HOTmilk Lingerie Reports Sales Growth

A style by HOTmilk.

Despite an uncertain global economy throughout 2010, HOTmilk Lingerie said its sales were up significantly over the previous year. » I want to read more and receive info from HOTmilk

Destination Fits & Flatters Moms-To-Be

A Pea in the Pod swimsuit by Destination Maternity.

Destination Maternity’s goal is to ease pregnant womens’ beach anxieties with its A Pea in the Pod and Motherhood Maternity 2011 swimwear collections. » I want to read more and receive info from Destination Maternity

Glamourmom Introduces 2nd Nursing Bra

The MPress by Glamourmom.

With the goal of addressing mothers during every stage of nursing, Glamourmom has developed the MPress, its second bra in the category. » I want to read more and receive info from Glamourmom

C-Panty Adds 18 Stores

C-Panty launched in 18 new stores during the fourth quarter of 2010, said Catherine Brooks, C.E.O of the post-cesarean underwear company. » I want to read more and receive info from C-Panty

Belabumbum Focuses on Fabric & Swim

Belabumbum Spring/Summer 2011 Loungewear Style.

For spring/summer 2011, Belabumbum is replenishing its maternity offerings across the swimwear, loungewear and foundation categories at a wholesale range of $22 to $54. » I want to read more and receive info from Belabumbum

B*Up Launches Nursing Tops

Bella Three Quarter Chemise by B*Up.

B*Up, a sleepwear and loungewear brand launched in May 2009, is introducing its first nursing collection, called Bella. » I want to read more and receive info from B*Up

HOTmilk Hires Dunmore from Bendon

A model in HOTmilk Lingerie at the 2009 Salon de la Lingerie runway show.

New Zealand-based HOTmilk Lingerie continues to add to its executive team. » I want to read more and receive info from HOTmilk

Cake invites moms to model

Cake Lingerie

Instead of searching for models that best represent its customer base, Cake Lingerie is inviting everyday mothers to model its lingerie through the “Real Mums, Real Fit” campaign. The company launched the campaign in its home country of New Zealand in March, and has now extended it to include Australia, Britain and Finland. » I want to read more and receive info from Cake Lingerie

Hotmilk names Newton GM

HOTmilk style.

HOTmilk has appointed Scott Newton, formally chief financial officer, general manager of the fashion maternity lingerie company. Newton will be based in New Zealand, and will work with Ange Crosbie and Lisa Ebbing, co-owners of HOTmilk. » I want to read more and receive info from HOTmilk

Glamourmom Makes 1st Nursing Bra

Glamourmom, best known for its built-in nursing bra tank tops, has developed its first nursing bra. The Glamourmom Mbody Starter Nursing Bra will hit stores this October at a retail price of $39. In order to accommodate the new moms changing breasts, each bra fits two cup sizes in the range of 34 through 40, B through G. The wire free style, which is constructed from cotton heat molded cups for comfort, is available in shades of black and nude. » I want to read more and receive info from Glamourmom

Emily blends old with new

Emily Lingerie.

While Emily Lingerie will roll out new styles for spring/summer 2011, it will not drop the old. » I want to read more and receive info from Emily Lingerie.

Hotmilk goes bigger & basic

A HoTmilk style.

HOTmilk Lingerie, a New Zealand-based maternity and nursing label that prides itself on producing fashionable-yet-functional styles, is simplifying its line for spring 2011. The company is launching the Essentials collection of seamless bras and matching panties adorned with minimal fashion details. » I want to read more and receive info from HOTmilk

Cake now on Barenecessities

Cake Lingerie.

Cake Lingerie, an Australian-based, nursing and maternity brand founded in 2008, achieved something of a milestone earlier this month, arriving for the first time on the BareNecessities.com website. This caps a recent expansion of its retail presence. According to Keith Hyams, sales and marketing director of Cake Lingerie, the company now sells to about 300 retailers of various sizes and types worldwide. » I want to read more and receive info from Cake Lingerie

Cake develops fitting platform

A Cake Lingerie style.

In an effort to accurately fit women of all sizes, Cake Lingerie is introducing two nursing bras constructed with its new MyBust technology at CurveNY and CurveNV. The styles, called Turkish Delight and Coconut Ice, will hit stores in January 2011. » I want to read more and receive info from Cake Lingerie

Le Mystére adds nursing bras

Le Mystere Style.

Le Mystére plans to insert sexiness, support and fit into the nursing market with the launch of its Sexy Mama collection, currently shipping to stores for summer. » I want to read more and receive info from Le Mystere

Destination Maternity Hits Saudi

Destination Maternity: Photo of a store.

Destination Maternity Corporation has opened its first three stores in Saudi Arabia through the franchisee agreement it signed with Kuwait-based Multi Trend in 2008. Through the agreement, the company now operates seven stores throughout the Middle Eastern region. » I want to read more and receive info from Destination Maternity

Bella Materna Makes Comfy Fashion

Bella Materna: Style from the line.

Bella Materna, a Seattle-based maternity and nursing intimates manufacturer, has launched five new pieces aimed at making pregnancy and nursing comfortable and fashionable. All new bras come equipped with patented Flexy Wires, which allow easy flow for milk ducts, and are lactation consultant approved. Styles are available in sizes 32 through 40, B through I. Wholesale prices range from $14 to $75. » I want to read more and receive info from Bella Materna

HOTmilk Hires Lardner In New Role

HOTmilk: Larry Lardner, new

HOTmilk is deepening its U.S. presence. The New Zealand-based producer of fashion maternity lingerie has hired Larry Lardner, formally of Anita, in the new role of market development manager for the United States. With the new position, HOTmilk hopes to grow the brand in the U.S, maximize its profitability and maintain core values. » I want to read more and receive info from hotmilk

Destination Maternity Enters Dubai

Destination Maternity has made its debut in the United Arab Emirates. The maternity giant has opened a Destination Maternity store in the Midriff City Center, a new mall in Dubai City. This is the third store Destination Maternity has opened through its franchisee, Multi Trend, a member of the Al Homaizi Group. The two companies first announced their partnership and plans to launch Destination Maternity in the Middle East in fall 2008. » I want to read more and receive info from Destination Maternity

Glamourmom Launches Shaper

Moms looking to trim their post-partum stomach may be intrigued by Glamourmom’s latest product. The producer of maternity and nursing intimates has introduced the Nursing Bra Tummy Control Long Tank, which combines its patented built-in nursing bra design with a built-in layer support panel to trim the tummy and waist. The style will launch for this spring at a retail price of $50, and is available in the company’s typical size range of S through XL. » I want to read more and receive info from Glamourmom

Destination Maternity Expands In India

India’s moms and moms-to-be now have more apparel shopping options. Mahindra Retail, Destination Maternity Corporation’s franchisee in India, has opened two new Motherhood Maternity shop-in-shops in the country, located in Mom & Me stores in Vododara and Ahmedabad, India. With these new shop-in-shops, nine Mom & Me stores in urban centers throughout India are equipped with Motherhood Maternity shop-in-shops. Mom & Me stores are between 5,000 and 12,000-square-feet, and specialize in infant and maternity care. » I want to read more and receive info from Destination Maternity

Panache Debuts Full-Cup Maternity Lines

Alisha maternity styles by Panache.

Panache is introducing two collections of wireless maternity bras for the well-endowed mom for the fall/winter 2010/2011 season. Coined Alisha and Sophie, the collections will ship to stores on September 10th of this year, and will run in sizes 30 to 40, D through J, with coordinating bottoms running in sizes XS through XXXL.. Wholesale prices range from $12 to $13 for bottoms and $27 for bras. » I want to read more and receive info from Panache

Shower Hug Soothes Nursing Pain

When Amanda Cole, owner of Yummy Mummy, a store specializing in nursing products and services on Manhattan’s Upper East Side, gave away a free Shower Hug during a recent raffle, she received an extremely positive response. » I want to read more and receive info from Yummy Mummy

Cake Lingerie Intros. Let Them Eat Cake

Bra and panty set by Cake Lingerie in French Vanilla.

In designing its latest collection, coined Let Them Eat Cake, Australian-based Cake Lingerie was inspired by vintage wallpapers, china tea sets and classic Hollywood Glamour. According to the producer of branded maternity intimates, Let Them Eat Cake is as "elegant, fashionable and tasteful" as the company’s previously-launched collections. » I want to read more and receive info from Cake Lingerie

Destination Maternity President to Retire

Rebecca Matthias

Rebecca Matthias plans to retire from her position as president and chief creative officer of Destination Maternity Corporation on September 30, 2010. The maternity apparel giant reported that Matthias—who co-founded the company as a catalog business in 1982—will continue in her current position on a full-time basis until June 15, 2010, at which point she will work part-time until her retirement. Following her retirement, she will remain available to the company’s management until the end of September 2012. » I want to read more and receive info from Destination Maternity

Two Hearts Roll-Out Begins

Two Hearts by Destination Maternity has begun hitting Kmart and Sears' nationwide as of early October. By the end of the month, the collection will hit approximately 523 Sears stores and 100 Kmart’s, both of which are owned by Sears Holding Corp. The majority of styles retail for under $25. » I want to read more and receive info from Destination Maternity

Two Hearts Roll-Out Begins

Two Hearts by Destination Maternity has begun hitting Kmart and Sears' nationwide as of early October. By the end of the month, the collection will hit approximately 523 Sears stores and 100 Kmart’s, both of which are owned by Sears Holding Corp. The majority of styles retail for under $25. » I want to read more and receive info from Two Hearts

Cake Lingerie Enters U.S. Market

Cake Lingerie styles.

Australian maternity wholesaler Cake Lingerie has delved into the U.S. Market for the first time. The vintage-inspired maternity brand is now represented by The Gig Showroom on the West Coast, and David R Lingerie on the East Coast. Specialty stores on west coast who have picked up the brand include A Perfect Fit Fine Lingerie in Tustin, Calif., La Rouge in Laguna Beach, Calif., and e-tailer Panty Salad. Merchandise includes soft-cup bras running in sizes 32B through 38F and wholesaling from $27 to $32, as well as panties wholesaling from $12 to $15. Retail prices range from $28 to $32 for panties and $60 to $70 for bras. » I want to read more and receive info from Cake Lingerie

HOTmilk Launches Racy Commercial

HOTmilk, a New Zealand-based brand of frilly maternity lingerie, has launched an advertising campaign on You Tube that pushes the boundaries of typically-chaste media images of pregnant women. The one-minute video shows a businessman coming home from work to his wife clad in a black dress, gloves and heels. She strips seductively down to a skimpy lace bra, panties, and garters while he watches, breaking lamps along the way. Only at the video's end does it reveal that she is pregnant. » I want to read more and receive info from HOTmilk

Mothers Work To Open In Middle East

Mothers Work has announced its first-ever international franchise agreement, which will bring the Philadelphia-based maternity retailer into the Middle East next year. » I want to read more and receive info from Destination Maternity

Mothers Work To Open In Middle East

Mothers Work has announced its first-ever international franchise agreement, which will bring the Philadelphia-based maternity retailer into the Middle East next year. » I want to read more and receive info from Mothers Work

Mothers Work To Open In Middle East

Mothers Work has announced its first-ever international franchise agreement, which will bring the Philadelphia-based maternity retailer into the Middle East next year. » I want to read more and receive info from Multi Trend

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